{"id":53495,"date":"2023-12-20T07:36:48","date_gmt":"2023-12-20T00:36:48","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-cu-ai-content-marketing-co-the-tao-nhung-dang-noi-dung-tiep-thi-nao.html"},"modified":"2023-12-20T07:36:48","modified_gmt":"2023-12-20T00:36:48","slug":"cong-cu-ai-content-marketing-co-the-tao-nhung-dang-noi-dung-tiep-thi-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-cu-ai-content-marketing-co-the-tao-nhung-dang-noi-dung-tiep-thi-nao.html","title":{"rendered":"C\u00f4ng c\u1ee5 AI content marketing c\u00f3 th\u1ec3 t\u1ea1o nh\u1eefng d\u1ea1ng n\u1ed9i dung ti\u1ebfp th\u1ecb n\u00e0o?"},"content":{"rendered":"
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Hi\u1ec7n nay, c\u00e1c c\u00f4ng c\u1ee5 AI content marketing \u0111\u00e3 c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i n\u1ed9i dung ti\u1ebfp th\u1ecb nh\u01b0 social media, video, email, blog,.. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Forrester Research \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, vi\u1ec7c s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 vi\u1ebft n\u1ed9i dung c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m t\u1edbi 30% chi ph\u00ed s\u1ea3n xu\u1ea5t n\u1ed9i dung. Nh\u1eefng c\u00f4ng c\u1ee5 AI h\u1ed7 tr\u1ee3 vi\u1ebft content ph\u1ed5 bi\u1ebfn nh\u01b0 Chat GPT, Notion AI, Google AI Platform, Amazon SageMaker, BeyondWords, Copy.AI,.. \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho c\u00e1c content marketers.. Sau \u0111\u00e2y l\u00e0 c\u00e1c lo\u1ea1i n\u1ed9i dung h\u00e0ng \u0111\u1ea7u do AI t\u1ea1o ra.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c lo\u1ea1i n\u1ed9i dung ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi AI content marketing<\/p>\n<\/div>\n

Social media post (B\u00e0i \u0111\u0103ng m\u1ea1ng x\u00e3 h\u1ed9i)<\/b><\/h1>\n

Theo nghi\u00ean c\u1ee9u t\u1eeb HubSpot, vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i t\u1ea1o ra b\u1edfi AI content marketing mi\u1ec5n ph\u00ed gi\u00fap t\u0103ng t\u1ef7 l\u1ec7 nh\u1ea5p trung b\u00ecnh l\u00ean 3,2% so v\u1edbi b\u00e0i \u0111\u0103ng truy\u1ec1n th\u1ed1ng. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n ti\u1ebfp t\u1ee5c c\u1ee7a c\u00f4ng ngh\u1ec7 vi\u1ebft n\u1ed9i dung AI, d\u1ef1 ki\u1ebfn c\u00f3 nhi\u1ec1u doanh nghi\u1ec7p kh\u00e1c s\u1ebd t\u1eadn d\u1ee5ng AI \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

\"AI<\/p>\n

AI content marketing t\u1ea1o n\u1ed9i b\u00e0i social media post<\/p>\n<\/div>\n

AI h\u1ed7 tr\u1ee3 vi\u1ebft content s\u1ebd h\u1ed7 tr\u1ee3:\u00a0<\/span><\/p>\n

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  • T\u1ea1o n\u1ed9i dung: C\u00f4ng c\u1ee5 AI vi\u1ebft content \u0111\u1ec1 xu\u1ea5t \u00fd t\u01b0\u1edfng, ch\u1ee7 \u0111\u1ec1, th\u1eadm ch\u00ed vi\u1ebft ti\u00eau \u0111\u1ec1 cho b\u00e0i vi\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i. Th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 cho th\u1ea5y 35% nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 s\u1eed d\u1ee5ng AI vi\u1ebft content \u0111\u1ec3 thu th\u1eadp \u00fd t\u01b0\u1edfng.<\/span><\/li>\n
  • L\u00ean l\u1ecbch v\u00e0 \u0111\u0103ng: C\u00f4ng c\u1ee5 l\u00ean l\u1ecbch v\u00e0 \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i d\u1ef1a nh\u1edd s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ef1 \u0111\u1ed9ng \u0111\u0103ng b\u00e0i vi\u1ebft hi\u1ec7u qu\u1ea3, t\u1ed1i \u01b0u h\u00f3a cho t\u1eebng n\u1ec1n t\u1ea3ng.<\/span><\/li>\n
  • Ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng: ngo\u00e0i ra c\u00f4ng c\u1ee5 AI c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch \u0111\u1ed1i t\u01b0\u1ee3ng qua d\u1eef li\u1ec7u, \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ea1o n\u1ed9i dung m\u1ea1ng x\u00e3 h\u1ed9i ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<\/ul>\n

    Video marketing<\/b><\/h1>\n

    C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i d\u1ea1ng video nh\u01b0 Tik Tok, Youtube, Reels (Facebook hay Instagram)\u2026 \u0111ang c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi truy c\u1eadp t\u0103ng r\u1ea5t nhanh. Video marketing \u0111ang tr\u1edf th\u00e0nh d\u1ea1ng n\u1ed9i dung ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch, n\u00ean ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p ch\u00fa tr\u1ecdng \u0111\u1ea7u t\u01b0. V\u00e0o n\u0103m , c\u00f3 h\u01a1n 50 n\u1ec1n t\u1ea3ng v\u00e0 c\u00f4ng c\u1ee5 vi\u1ebft k\u1ecbch b\u1ea3n cho video do AI vi\u1ebft content h\u1ed7 tr\u1ee3, t\u0103ng \u0111\u1ed9t ph\u00e1 so v\u1edbi v\u00e0i n\u0103m tr\u01b0\u1edbc \u0111\u00e2y. Wyzowl \u0111\u00e3 cho th\u1ea5y 83% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb b\u1eb1ng video tin r\u1eb1ng c\u00f4ng c\u1ee5 AI h\u1ed7 tr\u1ee3 vi\u1ebft content s\u1ebd c\u1ea7n thi\u1ebft cho vi\u1ec7c t\u1ea1o k\u1ecbch b\u1ea3n cho video trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n

    C\u00f4ng c\u1ee5 AI h\u1ed7 tr\u1ee3 vi\u1ebft content c\u00f3 th\u1ec3:<\/span><\/p>\n

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    • Ti\u1ebft ki\u1ec7m chi ph\u00ed: Forrester c\u0169ng cho bi\u1ebft c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o n\u1ed9i dung do AI cung c\u1ea5p c\u00f3 th\u1ec3 ti\u1ebft ki\u1ec7m t\u1edbi 30% chi ph\u00ed s\u1ea3n xu\u1ea5t video nh\u1edd v\u00e0o vi\u1ec7c cung c\u1ea5p th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 ph\u00e2n c\u1ea3nh v\u00e0 k\u1ecbch b\u1ea3n video<\/span><\/li>\n
    • Hi\u1ec7u qu\u1ea3 v\u1ec1 th\u1eddi gian: Celtra cho th\u1ea5y n\u1ed9i dung video do AI t\u1ea1o ra c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m t\u1edbi 50% th\u1eddi gian v\u00e0 chi ph\u00ed t\u1ea1o n\u1ed9i dung video.\u00a0<\/span><\/li>\n<\/ul>\n

      T\u1eadp \u0111o\u00e0n FPT l\u00e0 m\u1ed9t doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 \u0111a qu\u1ed1c gia \u2013 \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI Synthesia \u0111\u1ec3 t\u1ea1o ra nh\u1eefng video \u0111\u1ed9c \u0111\u00e1o, v\u1edbi h\u00ecnh \u1ea3nh \u0111\u1ea1i di\u1ec7n h\u1ebft s\u1ee9c s\u1ed1ng \u0111\u1ed9ng v\u00e0 thu h\u00fat nhi\u1ec1u ng\u01b0\u1eddi xem.<\/span><\/p>\n

      Email<\/b><\/h1>\n

      Theo nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, 43% nh\u00e0 ti\u1ebfp th\u1ecb th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI v\u00e0 ph\u00e1t hi\u1ec7n r\u1eb1ng n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi vi\u1ec7c ti\u1ebfp th\u1ecb qua email. Vi\u1ec7c g\u00e2y s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua d\u00f2ng ti\u00eau \u0111\u1ec1 email \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t th\u00e1ch th\u1ee9c v\u00e0 th\u1eadm ch\u00ed c\u00f2n ph\u1ee9c t\u1ea1p h\u01a1n trong vi\u1ec7c thuy\u1ebft ph\u1ee5c h\u1ecd m\u1edf th\u01b0.<\/span><\/p>\n

      \"AI<\/p>\n

      AI content marketing t\u1ea1o n\u1ed9i dung email<\/p>\n<\/div>\n

      \u00a0Nh\u1edd c\u00f3 c\u00f4ng c\u1ee5 AI vi\u1ebft content, ng\u01b0\u1eddi s\u1eed d\u1ee5ng c\u00f3 th\u1ec3:<\/span><\/p>\n

        \n
      • C\u00e1 Nh\u00e2n H\u00f3a T\u1ed1i \u01afu: Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) cho ph\u00e9p t\u00f9y ch\u1ec9nh n\u1ed9i dung email cho t\u1eebng ng\u01b0\u1eddi nh\u1eadn, t\u1ea1o s\u1ef1 ph\u00f9 h\u1ee3p v\u00e0 h\u1ea5p d\u1eabn, th\u00fac \u0111\u1ea9y t\u1ef7 l\u1ec7 m\u1edf, nh\u1ea5p chu\u1ed9t v\u00e0 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<\/ul>\n
          \n
        • Ti\u1ebft Ki\u1ec7m Th\u1eddi Gian: S\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng ho\u00e1 ti\u1ebfp th\u1ecb qua email gi\u1ea3i ph\u00f3ng th\u1eddi gian, gi\u00fap doanh nghi\u1ec7p t\u1eadp trung v\u00e0o c\u00f4ng vi\u1ec7c kh\u00e1c, \u0111\u1ed3ng th\u1eddi ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 t\u0103ng l\u1ee3i nhu\u1eadn.<\/span><\/li>\n<\/ul>\n
            \n
          • N\u1ed9i Dung S\u00e1ng T\u1ea1o v\u00e0 Cu\u1ed1n H\u00fat: AI c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung s\u00e1ng t\u1ea1o, cu\u1ed1n h\u00fat m\u00e0 vi\u1ec7c t\u1ea1o b\u1edfi con ng\u01b0\u1eddi th\u01b0\u1eddng t\u1ed1n th\u1eddi gian v\u00e0 kh\u00f3 kh\u0103n. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/span><\/li>\n<\/ul>\n
              \n
            • Th\u1eed Nghi\u1ec7m A\/B T\u00edch H\u1ee3p: AI c\u0169ng th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m A\/B, g\u1eedi hai bi\u1ebfn th\u1ec3 email kh\u00e1c nhau \u0111\u1ebfn m\u1ed9t ph\u1ea7n ng\u1eabu nhi\u00ean c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3, phi\u00ean b\u1ea3n hi\u1ec7u qu\u1ea3 nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn to\u00e0n b\u1ed9 \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 hi\u1ec7u su\u1ea5t mong mu\u1ed1n.<\/span><\/li>\n<\/ul>\n

              Blog post (B\u00e0i vi\u1ebft tr\u00ean blog)<\/b><\/h1>\n

              H\u01a1n m\u1ed9t ph\u1ea7n ba c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb cho bi\u1ebft r\u1eb1ng h\u1ecd t\u00ecm th\u1ea5y s\u1ef1 h\u1eefu \u00edch c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 AI trong vi\u1ec7c t\u1ea1o n\u1ed9i dung blog. HubSpot cho th\u1ea5y r\u1eb1ng 63% c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 ho\u1eb7c \u0111ang l\u00ean k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng AI t\u1ea1o n\u1ed9i dung trong n\u0103m ti\u1ebfp theo. Cu\u1ed9c nghi\u00ean c\u1ee9u n\u00e0y \u0111\u00e3 ch\u1ec9 ra doanh nghi\u1ec7p s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ea1o n\u1ed9i dung \u0111\u1ea1t t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh l\u00e0 2,8%, t\u0103ng h\u01a1n 20% so v\u1edbi t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean blog.<\/span><\/p>\n

              \"AI<\/p>\n

              AI content marketing t\u1ea1o n\u1ed9i dung blog<\/p>\n<\/div>\n

              S\u1ef1 h\u1eefu \u00edch c\u1ee7a c\u00f4ng c\u1ee5 AI content marketing gi\u00fap:<\/span><\/p>\n

                \n
              • N\u00e2ng cao hi\u1ec7u qu\u1ea3 v\u00e0 n\u0103ng su\u1ea5t: c\u00f4ng c\u1ee5 AI c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung nhanh ch\u00f3ng h\u01a1n vi\u1ec7c vi\u1ebft th\u1ee7 c\u00f4ng, ti\u1ebft ki\u1ec7m th\u1eddi gian\u00a0<\/span><\/li>\n
              • T\u0103ng \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n:\u00a0 AI c\u00f3 th\u1ec3 tu\u00e2n theo nguy\u00ean t\u1eafc v\u00e0 h\u01b0\u1edbng d\u1eabn v\u1ec1 phong c\u00e1ch, \u0111\u1ea3m b\u1ea3o n\u1ed9i dung lu\u00f4n ch\u00ednh x\u00e1c v\u00e0 nh\u1ea5t qu\u00e1n. X\u00e2y d\u1ef1ng l\u00f2ng tin \u0111\u1ed9c gi\u1ea3 v\u00e0 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/li>\n
              • Ti\u1ebft ki\u1ec7m chi ph\u00ed: S\u1eed d\u1ee5ng AI l\u00e0m c\u00f4ng c\u1ee5 ti\u1ebft ki\u1ec7m chi ph\u00ed cho n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1eb7c bi\u1ec7t hi\u1ec7u qu\u1ea3 khi c\u1ea7n t\u1ea1o nhi\u1ec1u n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean.<\/span><\/li>\n<\/ul>\n

                \u00a0<\/strong><\/strong>Xem th\u00eam:\u00a0<\/strong><\/em><\/p>\n

                Google thay \u0111\u1ed5i c\u00e1i nh\u00ecn v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 AI content<\/strong><\/em><\/p>\n

                Nh\u1eefng l\u01b0u \u00fd khi d\u00f9ng AI vi\u1ebft n\u1ed9i dung SEO \u0111\u1ec3 kh\u00f4ng b\u1ecb Google ph\u1ea1t<\/strong><\/em><\/p>\n

                Images (H\u00ecnh \u1ea3nh)<\/b><\/h1>\n

                C\u00f4ng c\u1ee5 AI \u0111\u00e3 mang l\u1ea1i r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb hi\u1ec7n nay. Theo HubSpot 36% h\u1ecd th\u1ea5y gi\u00e1 tr\u1ecb c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng AI trong t\u1ea1o h\u00ecnh \u1ea3nh v\u00e0 \u0111\u00e3 s\u1eed d\u1ee5ng ch\u00fang. H\u00ecnh \u1ea3nh c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng t\u00ecm ki\u1ebfm v\u00e0 t\u0103ng s\u1ef1 ch\u00fa \u00fd cho n\u1ed9i dung nh\u01b0 blog, b\u00e0i vi\u1ebft m\u1ea1ng x\u00e3 h\u1ed9i, th\u1eadm ch\u00ed gi\u00fap l\u00e0m n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m, c\u00e1c b\u00e0i blog.<\/span><\/p>\n

                \"AI<\/p>\n

                AI content marketing t\u1ea1o n\u1ed9i dung cho \u1ea3nh<\/p>\n<\/div>\n

                Grab- M\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u1eb7t xe v\u00e0 giao \u0111\u1ed3 \u0103n \u0111\u00e3 \u00e1p d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o ra nh\u1eefng g\u1ee3i \u00fd c\u00e1 nh\u00e2n h\u00f3a cho t\u1eebng ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5, t\u1ea1o ra h\u00ecnh \u1ea3nh li\u00ean quan \u0111\u1ebfn v\u1ecb tr\u00ed v\u00e0 s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/span><\/p>\n

                Landing Pages (Trang \u0111\u00edch)<\/b><\/h1>\n

                M\u1ed9t kh\u1ea3o s\u00e1t c\u1ee7a ConversionXL \u0111\u00e3 ph\u00e1t hi\u1ec7n r\u1eb1ng s\u1eed d\u1ee5ng trang \u0111\u00edch do AI cung c\u1ea5p \u0111\u00e3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 200%. M\u1ed9t nghi\u00ean c\u1ee9u kh\u00e1c t\u1eeb Unbounce c\u0169ng ch\u1ec9 ra r\u1eb1ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI vi\u1ebft content \u0111\u1ec3 h\u1ed7 tr\u1ee3 trang \u0111\u00edch \u0111\u00e3 \u0111\u01b0a \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u0103ng l\u00ean 50%.<\/span><\/p>\n

                \"AI<\/p>\n

                AI content marketing t\u1ea1o n\u1ed9i dung cho langding page<\/p>\n<\/div>\n

                Nh\u1edd AI vi\u1ebft content, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3:<\/span><\/p>\n

                  \n
                • Th\u1eed nghi\u1ec7m A\/B: \u00c1p d\u1ee5ng thu\u1eadt to\u00e1n v\u00e0 h\u1ecdc m\u00e1y \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng v\u00e0 x\u00e1c \u0111\u1ecbnh y\u1ebfu t\u1ed1 trang \u0111\u00edch hi\u1ec7u qu\u1ea3. C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb t\u1ea1o bi\u1ebfn th\u1ec3 c\u1ee7a trang v\u00e0 th\u1ef1c hi\u1ec7n th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 t\u1ed1i \u01b0u c\u1ea5u tr\u00fac v\u00e0 thi\u1ebft k\u1ebf, t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/li>\n<\/ul>\n
                    \n
                  • T\u1ed1i \u01b0u h\u00f3a: AI h\u1ed7 tr\u1ee3 ph\u00e2n t\u00edch th\u1eddi gian r\u1eddi kh\u1ecfi trang, t\u1ea3i trang v\u00e0 c\u00e1c d\u1eef li\u1ec7u quan tr\u1ecdng kh\u00e1c. Th\u00f4ng tin chi ti\u1ebft n\u00e0y gi\u00fap t\u1ed1i \u01b0u trang \u0111\u00edch v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n t\u1ed1t cho t\u01b0\u01a1ng t\u00e1c trang web.<\/span><\/li>\n<\/ul>\n

                    Ebooks (S\u00e1ch \u0111i\u1ec7n t\u1eed)<\/b><\/h1>\n

                    N\u0103m , th\u1ecb tr\u01b0\u1eddng s\u00e1ch \u0111i\u1ec7n t\u1eed do AI cung c\u1ea5p \u0111\u1ecbnh gi\u00e1 100 tri\u1ec7u USD v\u00e0 d\u1ef1 ki\u1ebfn \u0111\u1ea1t 1,5 t\u1ef7 USD v\u00e0o 2025. T\u0103ng tr\u01b0\u1edfng n\u00e0y b\u1eaft ngu\u1ed3n t\u1eeb nhu c\u1ea7u ng\u00e0y c\u00e0ng cao v\u1ec1 n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 c\u00e1 nh\u00e2n h\u00f3a, c\u0169ng nh\u01b0 chi ph\u00ed ng\u00e0y c\u00e0ng \u0111\u1eaft \u0111\u1ecf khi t\u1ea1o n\u1ed9i dung b\u1eb1ng tay.<\/span><\/p>\n

                    Nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn nh\u01b0 Penguin Random House, HarperCollins v\u00e0 Macmillan \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o n\u1ec1n t\u1ea3ng t\u1ea1o s\u00e1ch \u0111i\u1ec7n t\u1eed do AI. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y gi\u00fap nh\u00e0 xu\u1ea5t b\u1ea3n s\u1ea3n xu\u1ea5t Ebooks (S\u00e1ch \u0111i\u1ec7n t\u1eed) nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n, ch\u1ee9ng minh t\u00ednh ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u00f9ng v\u1edbi \u0111\u00f3, nhi\u1ec1u c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o s\u00e1ch \u0111i\u1ec7n t\u1eed AI. Nh\u1eefng c\u00f4ng c\u1ee5 n\u00e0y h\u1ed7 tr\u1ee3 m\u1ecdi ng\u01b0\u1eddi t\u1ea1o s\u00e1ch \u0111i\u1ec7n t\u1eed d\u1ec5 d\u00e0ng, b\u1ea5t k\u1ec3 kh\u1ea3 n\u0103ng vi\u1ebft c\u1ee7a h\u1ecd.<\/span><\/p>\n

                    \"AI<\/p>\n

                    AI content marketing t\u1ea1o n\u1ed9i dung cho ebooks<\/p>\n<\/div>\n

                    AI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 vi\u1ebft l\u1ea1i n\u1ed9i dung hi\u1ec7n c\u00f3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung g\u1ed1c cho AI v\u00e0 y\u00eau c\u1ea7u n\u00f3 vi\u1ebft l\u1ea1i v\u1edbi phong c\u00e1ch kh\u00e1c ho\u1eb7c b\u1ed5 sung th\u00f4ng tin m\u1edbi.<\/span><\/p>\n

                    Whitepapers (S\u00e1ch tr\u1eafng)<\/b><\/h1>\n

                    M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Gartner cho th\u1ea5y d\u1ef1 ki\u1ebfn th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u s\u00e1ch tr\u1eafng do AI cung c\u1ea5p s\u1ebd \u0111\u1ea1t m\u1ee9c 10 t\u1ef7 USD v\u00e0o n\u0103m 2025. IBM, Microsoft v\u00e0 Google l\u00e0 m\u1ed9t s\u1ed1 trong nh\u1eefng t\u00ean tu\u1ed5i l\u1edbn \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng t\u1ea1o s\u00e1ch tr\u1eafng do AI. Th\u00eam v\u00e0o \u0111\u00f3, c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng ty kh\u1edfi nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o b\u00e0i vi\u1ebft whitepaper d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 AI.<\/span><\/p>\n

                    \"AI<\/p>\n

                    AI content marketing t\u1ea1o n\u1ed9i dung cho s\u00e1ch tr\u1eafng<\/p>\n<\/div>\n

                    T\u01b0\u01a1ng t\u1ef1 nh\u01b0 Ebooks (S\u00e1ch \u0111i\u1ec7n t\u1eed) ch\u1ec9 c\u1ea7n cung c\u1ea5p th\u00f4ng tin, AI s\u1ebd t\u1ea1o n\u1ed9i dung v\u1edbi kh\u1ea3 n\u0103ng tuy\u1ec7t v\u1eddi c\u1ee7a n\u00f3. V\u1edbi s\u1ef1 ti\u1ebfn b\u1ed9 li\u00ean t\u1ee5c c\u1ee7a c\u00f4ng ngh\u1ec7 AI, ch\u00fang ta c\u00f3 th\u1ec3 k\u1ef3 v\u1ecdng, ch\u1ee9ng ki\u1ebfn nhi\u1ec1u b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u s\u00e2u h\u01a1n \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1eb1ng AI. Ti\u1ec1m n\u0103ng c\u00e1ch m\u1ea1ng h\u00f3a ng\u00e0nh Whitepapers (S\u00e1ch tr\u1eafng) \u0111ang n\u1ed5i l\u00ean th\u00f4ng qua kh\u1ea3 n\u0103ng c\u1ee7a AI gi\u00fap vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n v\u00e0 nhanh ch\u00f3ng h\u01a1n.<\/span><\/p>\n

                    C\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng, gi\u00fap ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 t\u00e0i nguy\u00ean cho c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n v\u00e0 kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 t\u00ednh h\u1ee3p ph\u00e1p c\u1ee7a n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra, vi\u1ec7c s\u1eed d\u1ee5ng AI c\u1ea7n ph\u1ea3i k\u1ebft h\u1ee3p m\u1ed9t c\u00e1ch h\u00e0i h\u00f2a v\u1edbi s\u1ef1 can thi\u1ec7p c\u1ee7a con ng\u01b0\u1eddi v\u00e0 tu\u00e2n theo c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea1o \u0111\u1ee9c v\u00e0 lu\u1eadt ph\u00e1p.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                    Hi\u1ec7n nay, c\u00e1c c\u00f4ng c\u1ee5 AI content marketing \u0111\u00e3 c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o \u0111a d\u1ea1ng c\u00e1c lo\u1ea1i n\u1ed9i dung ti\u1ebfp th\u1ecb nh\u01b0 social media, video, email, blog,.. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Forrester Research \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, vi\u1ec7c s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 vi\u1ebft n\u1ed9i dung c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m t\u1edbi 30% chi ph\u00ed s\u1ea3n xu\u1ea5t n\u1ed9i dung. Nh\u1eefng c\u00f4ng c\u1ee5 AI h\u1ed7 tr\u1ee3 vi\u1ebft content ph\u1ed5 bi\u1ebfn nh\u01b0 Chat GPT, Notion AI, Google AI Platform, Amazon SageMaker, BeyondWords, Copy.AI,.. \u0111\u00e3 tr\u1edf th\u00e0nh tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c cho c\u00e1c content marketers.. Sau \u0111\u00e2y l\u00e0 c\u00e1c lo\u1ea1i n\u1ed9i dung h\u00e0ng \u0111\u1ea7u do AI t\u1ea1o ra.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53495"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53495"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53495\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}