{"id":53513,"date":"2023-12-20T07:40:52","date_gmt":"2023-12-20T00:40:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/video-marketing-xu-huong-digital-marketing-hot-nhat-hien-nay.html"},"modified":"2023-12-20T07:40:52","modified_gmt":"2023-12-20T00:40:52","slug":"video-marketing-xu-huong-digital-marketing-hot-nhat-hien-nay","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/video-marketing-xu-huong-digital-marketing-hot-nhat-hien-nay.html","title":{"rendered":"Video marketing \u2013 xu h\u01b0\u1edbng digital marketing hot nh\u1ea5t hi\u1ec7n nay"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\"><strong><span style=\"font-weight: 400\">C\u00e1c chi\u1ebfn d\u1ecbch marketing s\u1eed d\u1ee5ng video chi\u1ebfm t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n 30% so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng n\u1ed9i dung v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh t\u0129nh (Theo nghi\u00ean c\u1ee9u c\u1ee7a QuintilesIMS \u2013 m\u1ed9t doanh nghi\u1ec7p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng). \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a video marketing \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, hay doanh nghi\u1ec7p.<\/span><\/strong><\/p>\n<div id=\"attachment_27368\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27368\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-video-marketing-xu-huong-digital-marketing-hot-nhat-hien-nay.png\" alt=\"Video marketing - xu h\u01b0\u1edbng digital marketing hot nh\u1ea5t hi\u1ec7n nay\" width=\"750\" height=\"470\" title=\"Masterskills-video-marketing-xu-huong-digital-marketing-hot-nhat-hien-nay\"><\/p>\n<p class=\"wp-caption-text\">Video marketing \u2013 xu h\u01b0\u1edbng digital marketing hot nh\u1ea5t hi\u1ec7n nay<\/p>\n<\/div>\n<h2 style=\"text-align: justify\" id=\"1-video-marketing-la-gi\"><b>Video marketing l\u00e0 g\u00ec ?<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Video marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb b\u1eb1ng video, bao g\u1ed3m vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch, t\u1ea1o, ch\u1ec9nh s\u1eeda v\u00e0 ph\u00e1t h\u00e0nh video, nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c \u0111\u00edch marketing nh\u01b0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 b\u00e1n h\u00e0ng\u2026<\/span><\/p>\n<div id=\"attachment_27367\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27367\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-video-marketing-la-gi.jpg\" alt=\"Video marketing l\u00e0 g\u00ec ?\" width=\"750\" height=\"470\" title=\"Masterskills-video-marketing-la-gi\"><\/p>\n<p class=\"wp-caption-text\">Video marketing l\u00e0 g\u00ec ?<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00e1c n\u1ec1n t\u1ea3ng ph\u1ed5 bi\u1ebfn m\u00e0 video marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai bao g\u1ed3m YouTube, Facebook, Instagram, Tiktok, Landing page, Snapchat, v\u00e0 nhi\u1ec1u n\u1ec1n t\u1ea3ng kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify\"><em><strong>Xem th\u00eam: Video marketing v\u00e0 5 xu h\u01b0\u1edbng digital marketing kh\u00e1c c\u1ee7a n\u0103m <\/strong><\/em><\/p>\n<h2 style=\"text-align: justify\" id=\"2-ly-do-video-marketing-thu-hut-khach-hang\"><b>L\u00fd do video marketing thu h\u00fat kh\u00e1ch h\u00e0ng<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Video marketing ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng v\u00e0 hi\u1ec7u qu\u1ea3 trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c doanh nghi\u1ec7p. S\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a video marketing n\u1eb1m \u1edf kh\u1ea3 n\u0103ng t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c s\u00e2u s\u1eafc v\u00e0 sinh \u0111\u1ed9ng h\u01a1n cho kh\u00e1ch h\u00e0ng so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">M\u1ed9t l\u00fd do quan tr\u1ecdng l\u00e0 video c\u00f3 kh\u1ea3 n\u0103ng k\u1ebft h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 tr\u1ef1c quan v\u00e0 \u00e2m thanh, t\u1ea1o n\u00ean m\u1ed9t h\u00ecnh \u1ea3nh \u0111a chi\u1ec1u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u00ecnh dung ra s\u1ea3n ph\u1ea9m v\u00e0 hi\u1ec3u h\u01a1n v\u1ec1 l\u1ee3i \u00edch c\u1ee7a n\u00f3, so v\u1edbi c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng d\u1ea1ng t\u0129nh nh\u01b0 v\u0103n b\u1ea3n hay h\u00ecnh \u1ea3nh.<\/span><\/p>\n<div id=\"attachment_27366\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27366\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-ly-do-video-marketing-thu-hut-khach-hang.jpg\" alt=\"L\u00fd do video marketing thu h\u00fat kh\u00e1ch h\u00e0ng\" width=\"750\" height=\"470\" title=\"Masterskills-ly-do-video-marketing-thu-hut-khach-hang\"><\/p>\n<p class=\"wp-caption-text\">L\u00fd do video marketing thu h\u00fat kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">S\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng kh\u00e1c khi\u1ebfn video marketing thu h\u00fat kh\u00e1ch h\u00e0ng. Kh\u1ea3 n\u0103ng \u0111\u1ec3 kh\u00e1n gi\u1ea3 t\u01b0\u01a1ng t\u00e1c, b\u00ecnh lu\u1eadn v\u00e0 chia s\u1ebb video gi\u00fap lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng th\u1eddi gi\u00fap t\u0103ng s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Th\u00eam v\u00e0o \u0111\u00f3, t\u00ednh s\u00e1ng t\u1ea1o c\u1ee7a video marketing c\u0169ng l\u00e0 \u0111i\u1ec3m thu h\u00fat. C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng \u0111\u1ed3 h\u1ecda, \u00e2m nh\u1ea1c, c\u1ed1t truy\u1ec7n h\u1ea5p d\u1eabn v\u00e0 phong c\u00e1ch ri\u00eang \u0111\u1ec3 t\u1ea1o n\u00ean video \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u1ea5n t\u01b0\u1ee3ng. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u1ec5 d\u00e0ng nh\u1edb \u0111\u1ebfn nh\u1eefng video s\u00e1ng t\u1ea1o v\u00e0 kh\u00e1c bi\u1ec7t, t\u1eeb \u0111\u00f3 t\u1ea1o s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u t\u1ed1t h\u01a1n.<\/span><\/p>\n<h2 style=\"text-align: justify\" id=\"3-su-bung-no-xu-huong-video-marketing\"><b>S\u1ef1 b\u00f9ng n\u1ed5 xu h\u01b0\u1edbng video marketing<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">V\u1edbi s\u1ef1 gia t\u0103ng v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 n\u1ec1n t\u1ea3ng video tr\u1ef1c tuy\u1ebfn, nh\u01b0 YouTube, Facebook, Instagram v\u00e0 TikTok, vi\u1ec7c s\u1eed d\u1ee5ng video \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. B\u00ean c\u1ea1nh \u0111\u00f3, s\u1ef1 th\u1ecbnh h\u00e0nh c\u1ee7a video marketing \u0111\u00e3 t\u1ea1o ra m\u1ed9t s\u1ef1 thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong th\u00f3i quen ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn. Theo kh\u1ea3o s\u00e1t t\u1eeb Social Media Today \u0111\u00e3 ti\u1ebft l\u1ed9 m\u1ed9t con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng, khi h\u01a1n 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1eeba nh\u1eadn r\u1eb1ng video \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh h\u1ecd quy\u1ebft \u0111\u1ecbnh mua s\u1eafm.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ngo\u00e0i ra, th\u1ed1ng k\u00ea t\u1eeb HubSpot \u0111\u00e3 n\u00eau l\u00ean m\u1ed9t s\u1ef1 th\u1ef1c th\u00fa v\u1ecb v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a video qu\u1ea3ng c\u00e1o \u0111\u1ebfn vi\u1ec7c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u. Video qu\u1ea3ng c\u00e1o t\u1ea1o ra t\u0103ng tr\u01b0\u1edfng 49% trong vi\u1ec7c nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ch\u1ee9ng minh kh\u1ea3 n\u0103ng m\u1ea1nh m\u1ebd trong vi\u1ec7c t\u1ea1o ra s\u1ef1 nh\u1eadn bi\u1ebft v\u00e0 k\u1ebft n\u1ed1i v\u1eefng ch\u1eafc gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Theo d\u1eef li\u1ec7u t\u1eeb Zenith Media, d\u1ef1 ki\u1ebfn doanh thu t\u1eeb video qu\u1ea3ng c\u00e1o tr\u00ean di \u0111\u1ed9ng s\u1ebd ti\u1ebfp t\u1ee5c t\u0103ng 49% m\u1ed7i n\u0103m \u0111\u1ebfn n\u0103m 2024. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng video \u0111\u00e3 ghi nh\u1eadn t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng nhanh h\u01a1n 49% so v\u1edbi nh\u1eefng doanh nghi\u1ec7p kh\u00f4ng s\u1eed d\u1ee5ng video, theo s\u1ed1 li\u1ec7u t\u1eeb Vidyard.\u00a0<\/span><\/p>\n<div id=\"attachment_27365\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27365\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-su-bung-no-xu-huong-video-marketing.jpg\" alt=\"S\u1ef1 b\u00f9ng n\u1ed5 xu h\u01b0\u1edbng video marketing\" width=\"750\" height=\"470\" title=\"Masterskills-su-bung-no-xu-huong-video-marketing\"><\/p>\n<p class=\"wp-caption-text\">S\u1ef1 b\u00f9ng n\u1ed5 xu h\u01b0\u1edbng video marketing<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">B\u00ean c\u1ea1nh \u0111\u00f3, th\u1ed1ng k\u00ea t\u1eeb Statista cho th\u1ea5y r\u1eb1ng, h\u01a1n 85% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn t\u1ea1i M\u1ef9 \u0111\u1ec1u xem video h\u00e0ng th\u00e1ng, m\u1ed9t con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng ch\u1ec9 ra s\u1ee9c h\u1ea5p d\u1eabn m\u1ea1nh m\u1ebd c\u1ee7a h\u00ecnh \u1ea3nh \u0111\u1ed9ng \u0111\u1ed1i v\u1edbi h\u1ecd. Tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i YouTube, m\u1ed9t trong nh\u1eefng bi\u1ec3u t\u01b0\u1ee3ng quen thu\u1ed9c c\u1ee7a th\u1ebf gi\u1edbi tr\u1ef1c tuy\u1ebfn, h\u00e0ng t\u1ef7 gi\u1edd video \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 h\u00e0ng ng\u00e0y. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng \u0111ang ng\u00e0y c\u00e0ng \u01b0a chu\u1ed9ng s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng video \u0111\u1ec3 ti\u1ebfp c\u1eadn th\u00f4ng tin, gi\u1ea3i tr\u00ed v\u00e0 n\u1ed9i dung m\u1ecdi l\u00fac, m\u1ecdi n\u01a1i.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u1eefng l\u1ee3i \u00edch v\u00e0 th\u00e0nh c\u00f4ng n\u1ed5i b\u1eadt tr\u00ean, \u0111\u00e3 d\u1eabn \u0111\u1ebfn, ng\u00e2n s\u00e1ch d\u00e0nh cho video marketing trong c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u00e3 t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3. Hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p \u0111ang c\u1ea1nh tranh nhau \u0111\u1ec3 t\u1ea1o ra c\u00e1c video s\u00e1ng t\u1ea1o v\u00e0 cu\u1ed1n h\u00fat \u0111\u1ec3 thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Xu h\u01b0\u1edbng n\u00e0y kh\u00f4ng ch\u1ec9 d\u00e0nh ri\u00eang cho c\u00e1c doanh nghi\u1ec7p l\u1edbn. Ngay c\u1ea3 c\u00e1c doanh nghi\u1ec7p nh\u1ecf v\u00e0 c\u00e1 nh\u00e2n c\u0169ng \u0111\u00e3 b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng video marketing \u0111\u1ec3 t\u1ea1o s\u1ef1 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3. C\u00f3 th\u1ec3 th\u1ea5y, xu h\u01b0\u1edbng video marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng \u0111\u00e1ng ch\u00fa \u00fd, \u0111\u00e1nh d\u1ea5u s\u1ef1 b\u00f9ng n\u1ed5 m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify\" id=\"4-cac-nen-tang-phat-trien-video-marketing\"><b>C\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n video marketing<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Trong th\u1eddi \u0111\u1ea1i s\u1ed1 h\u00f3a ng\u00e0y nay, c\u00f3 nhi\u1ec1u n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n video marketing m\u1ea1nh m\u1ebd, gi\u00fap doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 n\u1ec1n t\u1ea3ng quan tr\u1ecdng trong l\u0129nh v\u1ef1c n\u00e0y:<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>YouTube: <\/i><\/b><span style=\"font-weight: 400\">L\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n video l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, YouTube h\u1ed7 tr\u1ee3 t\u1ea1o v\u00e0 chia s\u1ebb video v\u1edbi h\u00e0ng t\u1ef7 ng\u01b0\u1eddi d\u00f9ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng YouTube \u0111\u1ec3 t\u1ea1o k\u00eanh th\u01b0\u01a1ng hi\u1ec7u, chia s\u1ebb n\u1ed9i dung gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, video qu\u1ea3ng c\u00e1o v\u00e0 nhi\u1ec1u lo\u1ea1i n\u1ed9i dung kh\u00e1c.<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>Facebook:<\/i><\/b><span style=\"font-weight: 400\"> Tr\u00ean Facebook, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng video marketing cho status, story, reel v\u00e0 livestream. C\u00e1c ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c, k\u1ebft n\u1ed1i s\u00e2u h\u01a1n v\u1edbi kh\u00e1n gi\u1ea3 th\u00f4ng qua video ng\u1eafn, tr\u1ef1c ti\u1ebfp v\u00e0 s\u00e1ng t\u1ea1o. Ch\u1ee9c n\u0103ng livestream c\u0169ng gi\u00fap t\u1ea1o s\u1ef1 k\u1ebft n\u1ed1i th\u1eddi gian th\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>Instagram:<\/i><\/b><span style=\"font-weight: 400\"> Instagram cung c\u1ea5p n\u1ec1n t\u1ea3ng t\u01b0\u01a1ng th\u00edch v\u1edbi video ng\u1eafn v\u00e0 h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao. Ch\u1ee9c n\u0103ng Stories v\u00e0 IGTV (Instagram TV \u2013 m\u1ed9t t\u00ednh n\u0103ng \u0111\u1ec3 chia s\u1ebb video d\u1ea1ng d\u00e0i tr\u00ean Instagram) cho ph\u00e9p doanh nghi\u1ec7p chia s\u1ebb c\u00e1c video \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi theo d\u00f5i.<\/span><\/p>\n<div id=\"attachment_27364\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-27364\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-cac-nen-tang-phat-trien-video-marketing.jpg\" alt=\"C\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n video marketing\" width=\"750\" height=\"470\" title=\"Masterskills-cac-nen-tang-phat-trien-video-marketing\"><\/p>\n<p class=\"wp-caption-text\">C\u00e1c n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n video marketing<\/p>\n<\/div>\n<p style=\"text-align: justify\"><b><i>TikTok:<\/i><\/b><span style=\"font-weight: 400\"> TikTok l\u00e0 n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n video ng\u1eafn \u0111ang tr\u1edf th\u00e0nh m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng to\u00e0n c\u1ea7u. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung s\u00e1ng t\u1ea1o, th\u00fa v\u1ecb \u0111\u1ec3 k\u1ebft n\u1ed1i v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn tr\u00ean Tik Tok l\u00e0 nh\u1eefng ng\u01b0\u1eddi d\u00f9ng tr\u1ebb tu\u1ed5i.<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>LinkedIn:<\/i><\/b><span style=\"font-weight: 400\"> LinkedIn cung c\u1ea5p c\u01a1 h\u1ed9i cho video marketing trong m\u00f4i tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p. Video tr\u00ean LinkedIn c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, t\u1ea1o th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>Twitter: <\/i><\/b><span style=\"font-weight: 400\">Twitter cho ph\u00e9p chia s\u1ebb video ng\u1eafn, livestream v\u00e0 t\u01b0\u01a1ng t\u00e1c th\u1eddi gian th\u1ef1c. Video tr\u00ean Twitter th\u01b0\u1eddng t\u1eadp trung v\u00e0o c\u00e1c th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn, d\u1ec5 ti\u1ebfp c\u1eadn.<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>Snapchat:<\/i><\/b><span style=\"font-weight: 400\"> Snapchat ch\u1ee7 y\u1ebfu h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng tr\u1ebb v\u00e0 cung c\u1ea5p n\u1ec1n t\u1ea3ng video ng\u1eafn, h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c.chchuws<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>Pinterest:<\/i><\/b><span style=\"font-weight: 400\"> Pinterest cung c\u1ea5p kh\u1ea3 n\u0103ng t\u1ea1o video ng\u1eafn v\u00e0 h\u00ecnh \u1ea3nh \u0111\u1ec3 chia s\u1ebb \u00fd t\u01b0\u1edfng, h\u01b0\u1edbng d\u1eabn DIY, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>Vimeo:<\/i><\/b><span style=\"font-weight: 400\"> Vimeo l\u00e0 n\u1ec1n t\u1ea3ng ch\u1ea5t l\u01b0\u1ee3ng cao h\u01a1n, th\u00edch h\u1ee3p cho vi\u1ec7c chia s\u1ebb video ch\u1ea5t l\u01b0\u1ee3ng, n\u1ed9i dung gi\u00e1o d\u1ee5c, ngh\u1ec7 thu\u1eadt v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>Wistia:<\/i><\/b><span style=\"font-weight: 400\"> D\u00e0nh cho doanh nghi\u1ec7p, Wistia h\u1ed7 tr\u1ee3 t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd video ch\u1ea5t l\u01b0\u1ee3ng, gi\u00fap theo d\u00f5i hi\u1ec7u su\u1ea5t v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a video.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">S\u1ef1 b\u00f9ng n\u1ed5 xu h\u01b0\u1edbng video marketing kh\u00f4ng ch\u1ec9 ph\u1ea3n \u00e1nh s\u1ef1 thay \u0111\u1ed5i trong c\u00e1ch m\u00e0 doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n m\u1edf ra m\u1ed9t lo\u1ea1t c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 th\u00fac \u0111\u1ea9y t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng, v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c s\u1eed d\u1ee5ng video \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/span><\/p>\n<p style=\"text-align: justify\"><em><strong>Xem th\u00eam:<\/strong><\/em><\/p>\n<p style=\"text-align: justify\"><em><strong>Video marketing v\u00e0 c\u00e1c lo\u1ea1i \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\"><strong><span style=\"font-weight: 400\">C\u00e1c chi\u1ebfn d\u1ecbch marketing s\u1eed d\u1ee5ng video chi\u1ebfm t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n 30% so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng n\u1ed9i dung v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh t\u0129nh (Theo nghi\u00ean c\u1ee9u c\u1ee7a QuintilesIMS \u2013 m\u1ed9t doanh nghi\u1ec7p nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng). \u0110i\u1ec1u n\u00e0y ch\u1ee9ng t\u1ecf hi\u1ec7u qu\u1ea3 v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a video marketing \u0111\u1ed1i v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, hay doanh nghi\u1ec7p.<\/span><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53513"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53513"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53513\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}