{"id":53570,"date":"2023-12-20T07:53:39","date_gmt":"2023-12-20T00:53:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/trai-nghiem-thuong-hieu-nhieu-lop-dong-bo-giua-online-va-offline.html"},"modified":"2023-12-20T07:53:39","modified_gmt":"2023-12-20T00:53:39","slug":"trai-nghiem-thuong-hieu-nhieu-lop-dong-bo-giua-online-va-offline","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/trai-nghiem-thuong-hieu-nhieu-lop-dong-bo-giua-online-va-offline.html","title":{"rendered":"Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u l\u1edbp: \u0110\u1ed3ng b\u1ed9 gi\u1eefa online v\u00e0 offline"},"content":{"rendered":"
V\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u00edch b\u00e1nh, ch\u1eafc h\u1eb3n kh\u00f4ng ai ch\u1ec9 \u0111\u01a1n thu\u1ea7n th\u00edch l\u1edbp kem b\u01a1 tan ch\u1ea3y \u1edf gi\u1eefa hay c\u1ed1t b\u00e1nh h\u1ea1nh nh\u00e2n tr\u1eafng th\u01a1m, m\u00e0 ch\u00ednh s\u1ef1 h\u00f2a quy\u1ec7n tr\u1ecdn v\u1eb9n c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c nguy\u00ean li\u1ec7u v\u00e0 h\u01b0\u01a1ng v\u1ecb m\u1edbi t\u1ea1o n\u00ean s\u1ef1 th\u1ecfa m\u00e3n tuy\u1ec7t v\u1eddi cho v\u1ecb gi\u00e1c.<\/p>\n

V\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea7n ph\u1ea3i gi\u1ed1ng nh\u01b0 v\u1eady. N\u00f3 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn hay tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m l\u00e0 s\u1ef1 h\u00f2a quy\u1ec7n c\u1ee7a nhi\u1ec1u l\u1edbp (layer) kh\u00e1c nhau, m\u1ed9t l\u1edbp d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o, m\u1ed9t l\u1edbp t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 m\u1ed9t l\u1edbp qu\u00e1 tr\u00ecnh thanh to\u00e1n tr\u1ef1c tuy\u1ebfn t\u1ed1i \u01b0u.<\/p>\n

\"Tr\u1ea3i<\/p>\n

Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u l\u1edbp c\u1ea7n c\u00f3 s\u1ef1 h\u00f2a quy\u1ec7n, gi\u1ed1ng nh\u01b0 c\u00e1c l\u1edbp c\u1ee7a 1 chi\u1ebfc b\u00e1nh ng\u1ecdt<\/p>\n<\/div>\n

Nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng \u201c86% ng\u01b0\u1eddi mua s\u1ebd chi tr\u1ea3 nhi\u1ec1u h\u01a1n cho 1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t, nh\u01b0ng ch\u1ec9 1% kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y r\u1eb1ng c\u00e1c nh\u00e0 cung c\u1ea5p \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c s\u1ef1 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd\u201d. V\u00e0 b\u00e2y gi\u1edd l\u00e0 th\u1eddi gian \u0111\u1ec3 b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng nh\u1eefng g\u00ec h\u1ecd mong mu\u1ed1n. Ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng theo 1 c\u00e1ch kh\u00e1c bi\u1ec7t. S\u1eb5n s\u00e0ng \u0111\u1ec3 th\u00eam v\u00e0o nhi\u1ec1u l\u1edbp kh\u00e1c nhau cho tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u l\u1edbp (Brand Layering) l\u00e0 g\u00ec?<\/h2>\n

\u0110\u1ebfn n\u0103m , tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 g\u1ecdi t\u00ean gi\u00e1 c\u1ea3 hay s\u1ea3n ph\u1ea9m nh\u01b0 l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t h\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a, t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 b\u1ea1n b\u00e1n, c\u00e1ch b\u1ea1n b\u00e1n, s\u1ebd \u0111\u1ec1u tr\u1edf th\u00e0nh m\u1ed9t th\u1ee9 h\u00e0ng h\u00f3a.<\/p>\n

Trong kinh doanh, s\u1ebd lu\u00f4n c\u00f3 m\u1ed9t ai \u0111\u00f3 c\u00f3 s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n b\u1ea1n hay gi\u00e1 r\u1ebb h\u01a1n b\u1ea1n. To\u00e0n c\u1ea7u h\u00f3a \u0111\u00e3 d\u1ea1y ch\u00fang ta m\u1ed9t \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm th\u1ef1c s\u1ef1 l\u00e0 nh\u01b0 th\u1ebf n\u00e0o. H\u01a1n n\u1eefa, ch\u00fang ta c\u0169ng h\u1ecdc \u0111\u01b0\u1ee3c r\u1eb1ng, s\u1ef1 g\u1eafn k\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00e0 ch\u01b0a \u0111\u1ee7. C\u00f4ng ty c\u1ee7a b\u1ea1n ph\u1ea3i l\u00e0m nhi\u1ec1u h\u01a1n l\u00e0 vi\u1ec7c ch\u1ec9 \u0111\u01a1n thu\u1ea7n \u0111\u1ed3ng nh\u1ea5t nh\u1eadn di\u1ec7n gi\u1eefa c\u1eeda h\u00e0ng v\u00e0 thi\u1ebft k\u1ebf website.<\/p>\n

\u0110\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u0111\u1ec3 thay \u0111\u1ed5i c\u00e1ch suy ngh\u0129. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 t\u1ed5ng h\u00f2a t\u1ea5t c\u1ea3 nh\u1eefng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb vi\u1ec7c ch\u00e0o h\u1ecfi c\u1ee7a h\u1ed7 tr\u1ee3 vi\u00ean live chat cho t\u1edbi \u0111\u00f3ng g\u00f3i giao nh\u1eadn s\u1ea3n ph\u1ea9m t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u l\u1edbp \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a l\u00e0:\u00a0\u201cQu\u00e1 tr\u00ecnh x\u00e2u chu\u1ed7i c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u1ed5ng th\u1ec3, d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng qua c\u00e1c giai \u0111o\u1ea1n t\u1eeb nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u cho t\u1edbi khi nhu c\u1ea7u \u0111\u01b0\u1ee3c \u0111\u00e1p \u1ee9ng\u201d.<\/p>\n

C\u00e1ch th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t l\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i d\u1eabn d\u1eaft kh\u00e1ch h\u00e0ng qua nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u1ef1c t\u1ebf. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 tr\u00f2 ch\u01a1i Pokemon Go, t\u1ea1o ra c\u00e1c c\u00e1ch th\u1ee9c kh\u00e1c nhau \u0111\u1ec3 duy tr\u00ec s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n mu\u1ed1n h\u1ecd th\u1ef1c s\u1ef1 h\u00e0o h\u1ee9ng khi tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m?\u00a0B\u1ea1n s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng b\u1ea5t ng\u1edd nh\u01b0 th\u1ebf n\u00e0o khi thanh to\u00e1n? Hay khi\u1ebfn h\u1ecd th\u1ea5y th\u00edch th\u00fa khi m\u1edf h\u1ed9p s\u1ea3n ph\u1ea9m?<\/p>\n

\u201cB\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u00e0o s\u00e2u h\u01a1n. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch b\u1ea1n n\u00f3i cho kh\u00e1ch h\u00e0ng bi\u1ebft b\u1ea1n l\u00e0 ai, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00e0 g\u00ec, s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u00f3 \u00fd ngh\u0129a g\u00ec \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u2013 th\u01b0\u01a1ng hi\u1ec7u l\u00e0 c\u00e1ch b\u1ea1n b\u1ea1n t\u1ea1o n\u00ean nh\u1eefng c\u1ea3m nh\u1eadn cho kh\u00e1ch h\u00e0ng. Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng g\u00ec d\u1eabn d\u1eaft h\u1ecd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. T\u00f4i th\u00edch g\u1ecdi n\u00f3 l\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u l\u1edbp, c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd \u0111\u00e0o s\u00e2u v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a vi\u1ec7c b\u1ea1n mu\u1ed1n l\u00e0m n\u1ed5i b\u1eadt th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o\u201d, Michele Markey \u2013 Ph\u00f3 Ch\u1ee7 t\u1ecbch c\u1ee7a FastTrac vi\u1ebft.<\/p>\n

Tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u l\u1edbp l\u00e0 m\u1ed9t b\u01b0\u1edbc \u0111i d\u00e0i h\u01a1n trong h\u00e0nh tr\u00ecnh k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 vi\u1ec7c\u00a0k\u1ebft h\u1ee3p t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t tr\u00f4i.<\/p>\n

T\u1ea1i sao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1edbp l\u1ea1i quan tr\u1ecdng?<\/h2>\n

V\u1edbi vai tr\u00f2 l\u00e0 m\u1ed9t chuy\u00ean vi\u00ean th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n \u0111\u00e3 lu\u00f4n ng\u1eadp trong m\u1ed9t danh s\u00e1ch d\u00e0i c\u00e1c vi\u1ec7c ph\u1ea3i l\u00e0m. V\u00ec th\u1ebf, t\u1ea1i sao b\u1ea1n l\u1ea1i ph\u1ea3i th\u00eam 1 nhi\u1ec7m v\u1ee5 kh\u00e1c n\u1eefa v\u00e0o k\u1ebf ho\u1ea1ch chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh?<\/p>\n

V\u00ec tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u01b0\u1eddng t\u1eadp trung quanh c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. Khi ng\u01b0\u1eddi mua vui v\u1ebb, h\u1ecd s\u1ebd gi\u1edbi thi\u1ec7u b\u1ea1n t\u1edbi b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd.<\/p>\n

\u201cCho d\u00f9 c\u00f3 s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1, c\u00f3 m\u1ed9t th\u1ee9 v\u1eabn \u0111\u00fang trong th\u1ebf gi\u1edbi kinh doanh: Truy\u1ec1n mi\u1ec7ng l\u00e0 h\u00ecnh th\u1ee9c marketing t\u1ed1t nh\u1ea5t. Ch\u00ednh v\u00ec th\u1ebf, tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi v\u1edbi doanh nghi\u1ec7p l\u00e0 nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ea1n b\u00e8, gia \u0111\u00ecnh v\u00e0 ng\u01b0\u1eddi quen\u201d, Matt Kleinschmit \u2013 Ph\u00f3 Ch\u1ee7 t\u1ecbch c\u1ea5p cao c\u1ee7a Vision Critical n\u00f3i.<\/p>\n

Nh\u01b0ng n\u1ebfu kh\u00e1ch h\u00e0ng kh\u00f4ng th\u00edch th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd ph\u00e0n n\u00e0n v\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi l\u1ea1\u00a0v\u00e0 th\u1eadm ch\u00ed l\u00e0 b\u1ea5t c\u1ee9 ai s\u1eb5n s\u00e0ng l\u1eafng nghe. V\u00e0 nh\u01b0 th\u1ebf, b\u1ea1n s\u1ebd m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 s\u1ee9c l\u1ef1c \u0111\u1ec3 l\u1ea5y l\u1ea1i l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

H\u00e3y xem tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nhi\u1ec1u l\u1edbp nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p linh ho\u1ea1t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 bao g\u1ed3m vi\u1ec7c cung c\u1ea5p cho kh\u00e1ch h\u00e0ng s\u1ea3n ph\u1ea9m \u2013 nh\u1eefng g\u00ec h\u1ecd \u0111\u1eb7t h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m \u2013 c\u00e1ch th\u1ee9c h\u1ecd mong mu\u1ed1n s\u1ea3n ph\u1ea9m \u1ea5y.<\/p>\n

Hi\u1ec7n t\u1ea1i, c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng ty l\u00e0m sai \u0111i\u1ec1u n\u00e0y. H\u1ecd khi\u1ebfn h\u1ecd tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

\u201cB\u1edfi v\u00ec nh\u1eefng c\u00f4ng ty n\u00e0y kh\u00f4ng t\u1eadp trung nhi\u1ec1u v\u00e0o to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng, h\u1ecd\u00a0k\u1ebft th\u00fac v\u1edbi tr\u1ea3i nghi\u1ec7m chung chung k\u00e9m hi\u1ec7u qu\u1ea3, kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u cho kh\u00e1ch h\u00e0ng m\u00e0 l\u00e0 t\u1ed1i \u01b0u cho c\u00f4ng ty. Nh\u1eefng g\u00ec ch\u00fang ta \u0111ang \u1ee7ng h\u1ed9 hi\u1ec7n nay l\u00e0 s\u1ef1 thay \u0111\u1ed5i trong quan \u0111i\u1ec3m, v\u00ec v\u1eady m\u00e0 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh trung t\u00e2m c\u1ee7a s\u1ef1 ch\u00fa \u00fd\u201d, Nicolas Maechleris \u2013 Ch\u1ee7 t\u1ecbch McKinsey chia s\u1ebb.<\/p>\n

Khi th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u l\u1edbp l\u00e0m t\u0103ng s\u1ef1 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u1edf c\u00e1nh c\u1eeda \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n

\u0110\u00f3 l\u00e0 nh\u1eefng g\u00ec \u0111\u00e3 x\u1ea3y ra v\u1edbi Movember, m\u1ed9t t\u1ed5 ch\u1ee9c n\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 ung th\u01b0. Ban \u0111\u1ea7u, n\u00f3 l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch th\u01b0\u1eddng ni\u00ean v\u00e0o th\u00e1ng 11. Sau \u0111\u00f3, Movember \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u00e0nh 1 chi\u1ebfn d\u1ecbch xuy\u00ean su\u1ed1t n\u0103m, ch\u00ednh v\u00ec v\u1eady m\u00e0 h\u1ecd \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh th\u00eam 1 l\u1edbp tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. Website c\u1ee7a Movember \u0111\u00e3 b\u00e1n th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 m\u0169, \u00e1o\u2026 c\u00f3 in c\u00e1c h\u00ecnh \u1ea3nh li\u00ean quan t\u1edbi ung th\u01b0.<\/p>\n

\u201cC\u1eeda h\u00e0ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u1ef1c s\u1ef1 \u0111ang gi\u00fap ch\u00fang ta x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7y c\u1ea3m h\u1ee9ng v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m h\u1ea5p d\u1eabn m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c s\u1ef1 mu\u1ed1n m\u1eb7c\u201d, Brooke Bastain \u2013 Ph\u1ee5 tr\u00e1ch Kinh doanh qu\u1ed1c t\u1ebf c\u1ee7a t\u1ed5 ch\u1ee9c Movember n\u00f3i. \u201cNh\u1eefng chi\u1ebfc m\u0169 v\u00e0 \u00e1o \u0111\u00e3 b\u1eaft \u0111\u1ea7u cu\u1ed9c \u201ctr\u00f2 chuy\u1ec7n\u201d quanh n\u0103m v\u00e0 khu\u1ebfch tr\u01b0\u01a1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00fang t\u00f4i cho nh\u1eefng ng\u01b0\u1eddi tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a t\u1eebng nghe t\u1edbi Movember\u201d.<\/p>\n

C\u00f3 th\u1ec3 n\u00f3i, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n kh\u00f4ng ph\u1ea3i l\u00e0 v\u1ec1 b\u1ea1n. Th\u01b0\u01a1ng hi\u1ec7u l\u00e0 nh\u1eefng \u0111i\u1ec1u\u00a0kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u1ea3m th\u1ea5y khi h\u1ecd mua h\u00e0ng.<\/p>\n

Chia s\u1ebb ki\u1ebfn th\u1ee9c<\/h2>\n

N\u1ebfu ki\u1ebfn th\u1ee9c l\u00e0 s\u1ee9c m\u1ea1nh, th\u00ec chia s\u1ebb ki\u1ebfn th\u1ee9c gi\u1ed1ng nh\u01b0 s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t lo\u1ea1i thu\u1ed1c ch\u1eefa b\u1ec7nh.<\/p>\n

\u0110\u1ec3 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u l\u1edbp ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 th\u00ec r\u1ea5t c\u1ea7n c\u00f3 s\u1ef1 c\u1ed9ng t\u00e1c, ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn. M\u1ecdi ng\u01b0\u1eddi ph\u1ea3i s\u1eb5n s\u00e0ng l\u00e0m vi\u1ec7c c\u00f9ng nhau \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a c\u00f4ng ty, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ee5c ti\u00eau c\u1ee7a 1 th\u00e1ng, 1 qu\u00fd.<\/p>\n

V\u00ec v\u1eady, \u0111\u1ed9i ng\u0169 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i bi\u1ebft nh\u1eefng g\u00ec \u0111\u1ed9i marketing \u0111ang l\u00e0m. V\u00e0 \u0111\u1ea1i di\u1ec7n b\u00e1n h\u00e0ng c\u0169ng ph\u1ea3i nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c\u00a0h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0S\u1ef1 ph\u1ed1i h\u1ee3p trong team s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n x\u1eed l\u00fd c\u00e1c t\u00ecnh hu\u1ed1ng \u1edf m\u1ecdi g\u00f3c \u0111\u1ed9. N\u00f3 gi\u00fap lo\u1ea1i b\u1ecf c\u00e1c \u0111i\u1ec3m m\u00f9 kh\u00f4ng c\u1ea7n thi\u1ebft.<\/p>\n

\u201c\u0110\u1ec3\u00a0nh\u00e2n vi\u00ean chia s\u1ebb k\u1ef9 n\u0103ng v\u00e0 ki\u1ebfn th\u1ee9c c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed3ng nghi\u1ec7p l\u00e0 m\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ea1nh m\u1ebd chi\u1ebfn l\u01b0\u1ee3c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng trong \u0111\u1ed9i c\u1ee7a b\u1ea1n. Tuy nhi\u00ean, c\u00f3 r\u1ea5t nhi\u1ec1u l\u00fd do t\u1ea1i sao c\u00e1c nh\u00e2n vi\u00ean th\u01b0\u1eddng gi\u1eef l\u1ea1i ki\u1ebfn th\u1ee9c\u201d, William Craig \u2013 c\u00e2y b\u00fat\u00a0c\u1ee7a Entrepreneur vi\u1ebft.<\/p>\n

\u0110\u1ec3 khuy\u1ebfn kh\u00edch \u0111i\u1ec1u n\u00e0y, h\u00e3y trang b\u1ecb cho c\u00e1c \u0111\u1ed9i nh\u1eefng c\u00f4ng c\u1ee5 c\u1ed9ng t\u00e1c, nh\u01b0 Slack v\u00e0 Trello, khen th\u01b0\u1edfng nh\u00e2n vi\u00ean n\u1ebfu h\u1ecd\u00a0\u0111\u00f3ng g\u00f3p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 ghi nh\u1eadn\u00a0nh\u1eefng c\u00e1 nh\u00e2n \u0111\u00e3 n\u1ed7 l\u1ef1c \u0111\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c nh\u00f3m \u0111a ch\u1ee9c n\u0103ng.<\/p>\n

H\u00e3y minh b\u1ea1ch v\u1edbi nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a chia s\u1ebb ki\u1ebfn th\u1ee9c t\u1edbi\u00a0vi\u1ec7c t\u1ea1o tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u l\u1edbp hi\u1ec7u qu\u1ea3.<\/p>\n

D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/h2>\n

Nghi\u00ean c\u1ee9u cho th\u1ea5y r\u1eb1ng c\u00e1c Gi\u00e1m \u0111\u1ed1c Marketing (CMO) c\u00f3 k\u1ebf ho\u1ea1ch t\u0103ng ng\u00e2n s\u00e1ch cho vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u ti\u1ebfp th\u1ecb. D\u1eef li\u1ec7u cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3\u00a0th\u1ef1c s\u1ef1 hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3\u00a0c\u00e1 nh\u00e2n ho\u00e1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin v\u1ec1 mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, l\u1ed1i s\u1ed1ng v\u00e0 th\u00f3i quen.<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch \u2018one size fits all\u2019 (c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho t\u1ea5t c\u1ea3 c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng) \u0111\u00e3 kh\u00f4ng c\u00f2n ph\u00f9 h\u1ee3p. C\u00e1c t\u01b0\u01a1ng t\u00e1c \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf ri\u00eang mang l\u1ea1i cho th\u01b0\u01a1ng hi\u1ec7u c\u01a1 h\u1ed9i t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m cho t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/p>\n

V\u00e0 \u0111\u1eebng qu\u00ean c\u00e1c c\u00e1ch thu th\u1eadp d\u1eef li\u1ec7u truy\u1ec1n th\u1ed1ng. C\u00e1c cu\u1ed9c ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng theo c\u00e1ch c\u0169 v\u1eabn c\u00f3 hi\u1ec7u qu\u1ea3.<\/p>\n

\u201cTi\u1ebfn h\u00e0nh m\u1ed9t v\u00e0i cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 m\u1ed9t vi\u1ec7c quan tr\u1ecdng. \u0110i\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 kh\u00f4ng hi\u1ec7u qu\u1ea3 v\u1edbi kh\u00e1ch h\u00e0ng kh\u00e1c. Hi\u1ec3u d\u1eef li\u1ec7u v\u00e0 xu h\u01b0\u1edbng c\u00f3 ngh\u0129a l\u00e0 thu th\u1eadp th\u00f4ng tin t\u1eeb m\u1ed9t t\u1eadp m\u1eabu \u0111\u1ee7 l\u1edbn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau\u201d, Sara Vera \u2013 nh\u00e0 khoa h\u1ecdc d\u1eef li\u1ec7u \u1edf Insightly vi\u1ebft.<\/p>\n

\u0110\u1ec3 t\u0103ng m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n h\u00f3a, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. Ti\u1ebfp c\u1eadn \u0111\u00fang c\u00e1 nh\u00e2n \u0111\u00fang th\u1eddi \u0111i\u1ec3m th\u00f4ng qua \u0111\u00fang k\u00eanh v\u1edbi nh\u1eefng \u0111\u1ec1 ngh\u1ecb ph\u00f9 h\u1ee3p.<\/p>\n

G\u1eafn k\u1ebft c\u00e1c tr\u1ea3i nghi\u1ec7m<\/h2>\n

H\u00e3y tho\u00e1t kh\u1ecfi nh\u1eefng suy ngh\u0129 r\u1eb1ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m online v\u00e0 offline. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ch\u1ec9 mu\u1ed1n\u00a0t\u1ed3n t\u1ea1i 1 tr\u1ea3i nghi\u1ec7m duy nh\u1ea5t. Tr\u1ea3i nghi\u1ec7m n\u00e0y neo \u1edf\u00a0c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac kh\u00e1ch h\u00e0ng v\u00e0 h\u1ed7 tr\u1ee3 c\u00e1c tr\u1ea3i nghi\u1ec7m kh\u00e1c.<\/p>\n

\u201cS\u1ed1 h\u00f3a\u00a0gi\u00fap th\u1ef1c t\u1ebf cu\u1ed9c s\u1ed1ng d\u1ec5 d\u00e0ng h\u01a1n v\u00e0 ng\u01b0\u1ee3c l\u1ea1i, c\u00e1c y\u1ebfu t\u1ed1 trong th\u1ef1c ti\u1ec5n c\u0169ng h\u1ed7 tr\u1ee3 cho th\u1ebf gi\u1edbi s\u1ed1: Th\u1ebf gi\u1edbi ch\u00fang ta l\u00e0 k\u1ef9 thu\u1eadt s\u1ed1, nh\u01b0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ebf gi\u1edbi th\u1eadt s\u1ebd gi\u00fap c\u00e1c tr\u1ea3i nghi\u1ec7m th\u1ebf gi\u1edbi s\u1ed1 m\u1ea1nh m\u1ebd, t\u1ed1i \u01b0u h\u01a1n, v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. T\u1eadp trung v\u00e0o th\u1ef1c t\u1ebf \u0111\u00f3 v\u00e0 d\u1eebng suy ngh\u0129 v\u1ec1 2 \u0111i\u1ec1u ri\u00eang bi\u1ec7t. H\u00e3y xem ch\u00fang nh\u01b0 m\u1ed9t cu\u1ed9c h\u00e0nh tr\u00ecnh li\u00ean t\u1ee5c\u201d, Tom Maya \u2013 Bi\u00ean t\u1eadp n\u1ed9i dung c\u1ee7a\u00a0Eventbrite UK \u0111\u00e3 ch\u1ec9 ra.<\/p>\n

V\u00ed d\u1ee5, tr\u1ea3i nghi\u1ec7m m\u1edf \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m\u00a0\u0111\u1ed1i v\u1edbi r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng l\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u1eadt l\u00fd \u0111\u1ea7u ti\u00ean v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c tuy\u1ebfn. M\u1ed9t g\u00f3i b\u1ecdc \u0111\u1eb9p ch\u00ednh l\u00e0 m\u1ed9t l\u1edbp tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u (brand layer) \u0111\u1ea7y tinh t\u1ebf. V\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean \u0111\u00e1ng nh\u1edb.<\/p>\n

M\u1eb7c d\u00f9 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn c\u00f3 h\u00e0ng tr\u0103m c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng, nh\u01b0ng h\u1ecd v\u1eabn \u0111ang ti\u1ebfp t\u1ee5c th\u1eed nghi\u1ec7m v\u1edbi c\u00e1c kh\u00f4ng gian b\u00e1n h\u00e0ng ng\u1eafn h\u1ea1n \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 c\u1eeda h\u00e0ng pop-up.<\/p>\n

V\u00ed d\u1ee5, Target ph\u00e1t tri\u1ec3n m\u1ed9t c\u1eeda h\u00e0ng pop-up trong su\u1ed1t k\u1ef3 ngh\u1ec9 n\u0103m 2015. Chi\u1ebfn thu\u1eadt n\u00e0y \u0111\u00e3 gi\u00fap h\u1ecd c\u00f3 c\u01a1 h\u1ed9i th\u1eed nghi\u1ec7m\u00a0c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o.\u00a0Chu\u1ed7i b\u00e1n l\u1ebb cung c\u1ea5p cho ng\u01b0\u1eddi mua h\u00e0ng m\u00e3 x\u00e1c \u0111\u1ecbnh t\u1ea7n s\u1ed1 radio \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, thay v\u00ec gi\u1ecf h\u00e0ng. \u0110\u1ec3 \u0111\u1eb7t h\u00e0ng, ng\u01b0\u1eddi mua scan m\u00e3 RFID c\u1ee7a h\u1ecd, v\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng.<\/p>\n

\"Trai-nghiem-thuong-hieu-nhieu-lop-Target-Eg\"<\/p>\n

Target cung c\u1ea5p cho ng\u01b0\u1eddi mua h\u00e0ng m\u00e3 x\u00e1c \u0111\u1ecbnh t\u1ea7n s\u1ed1 radio \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t minh ho\u1ea1 c\u1ee7a quy tr\u00ecnh mua h\u00e0ng\u00a0B2C ph\u1ee9c t\u1ea1p. H\u00e0ng tr\u0103m \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u1ed3n t\u1ea1i, m\u00e0 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3 online v\u00e0 offline. T\u1eeb m\u1ed9t phim qu\u1ea3ng c\u00e1o cho t\u1edbi m\u1ed9t b\u00e0i \u0111\u0103ng blog, c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u1ec1u \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong vi\u1ec7c quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"Quy<\/p>\n

Quy tr\u00ecnh mua h\u00e0ng B2C ph\u1ee9c t\u1ea1p<\/p>\n<\/div>\n

H\u00e3y nh\u1edb r\u1eb1ng tr\u1ea3i nghi\u1ec7m\u00a0th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n c\u0169ng n\u1eb1m tr\u00ean vai c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean. H\u1ecd c\u0169ng n\u00ean th\u1ec3 hi\u1ec7n c\u00e1c gi\u00e1 tr\u1ecb v\u00e0 nguy\u00ean t\u1eafc c\u1ee7a c\u00f4ng ty. T\u01b0\u01a1ng t\u1ef1 nh\u01b0 v\u1eady, h\u00e3y \u0111\u1ed1i x\u1eed t\u1ed1t v\u1edbi \u0111\u1ed3ng nghi\u1ec7p.<\/p>\n

Bryn Vaupel, Ch\u1ee7 t\u1ecbch BC Consulting, LLC ch\u1ec9 ra r\u1eb1ng:\u00a0\u201cKhi b\u1ea1n thi\u1ebft l\u1eadp c\u00e1c ti\u00eau chu\u1ea9n cho tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u1eebng b\u1ecf qu\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u00e2n vi\u00ean. C\u00e1c nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n s\u1ebd mang tr\u1ea3i nghi\u1ec7m m\u00e0 b\u1ea1n trao cho h\u1ecd t\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi vai tr\u00f2 l\u00e0 l\u00e3nh \u0111\u1ea1o\u00a0c\u1ee7a t\u1ed5 ch\u1ee9c, h\u00e3y thi\u1ebft l\u1eadp c\u00e1c v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u. Khi b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u00e2n vi\u00ean, h\u00e3y ch\u00e0o h\u1ecfi h\u1ecd theo c\u00e1ch chu\u1ea9n m\u1ef1c v\u00e0 t\u01b0\u01a1ng t\u1ef1\u00a0v\u1edbi nh\u1eefng c\u00e2u m\u00e0 b\u1ea1n mu\u1ed1n h\u1ecd s\u1eed d\u1ee5ng v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh\u201d.<\/p>\n

H\u00f2a tr\u1ed9n tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac th\u00e0nh tr\u1ea3i nghi\u1ec7m th\u1ed1ng nh\u1ea5t. \u0110\u00f3 l\u00e0 ch\u00eca kh\u00f3a cho s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ed3ng b\u1ed9 tr\u1ea3i nghi\u1ec7m<\/h2>\n

X\u00e2y d\u1ef1ng nhi\u1ec1u l\u1edbp cho tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 c\u00e1ch th\u1ee9c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. N\u00f3 cho ng\u01b0\u1eddi mua h\u00e0ng th\u1ea5y r\u1eb1ng m\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1u quan tr\u1ecdng. H\u00e3y l\u00e0m vi\u1ec7c v\u1edbi nh\u00f3m c\u1ee7a b\u1ea1n \u0111\u1ec3 chia s\u1ebb ki\u1ebfn th\u1ee9c gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm, g\u1eafn k\u1ebft\u00a0c\u00e1c t\u01b0\u01a1ng t\u00e1c online v\u00e0 offline \u0111\u1ec3 n\u00f3 l\u00e0m vi\u1ec7c nh\u01b0 1 v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Theo Shayla Price \u2013 Shopify<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

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  • T\u0103ng gi\u00e1 tr\u1ecb v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng nh\u1edd kh\u00e1c bi\u1ec7t h\u00f3a tr\u1ea3i nghi\u1ec7m<\/em><\/li>\n
  • N\u1ec1n m\u00f3ng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u l\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    V\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u0169ng c\u1ea7n ph\u1ea3i gi\u1ed1ng nh\u01b0 v\u1eady. N\u00f3 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn hay tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadp trung mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m l\u00e0 s\u1ef1 h\u00f2a quy\u1ec7n c\u1ee7a nhi\u1ec1u l\u1edbp (layer) kh\u00e1c nhau, m\u1ed9t l\u1edbp d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o, m\u1ed9t l\u1edbp t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi s\u1ea3n ph\u1ea9m t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 m\u1ed9t l\u1edbp qu\u00e1 tr\u00ecnh thanh to\u00e1n tr\u1ef1c tuy\u1ebfn t\u1ed1i \u01b0u.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53570"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53570"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53570\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}