{"id":53576,"date":"2023-12-20T07:55:39","date_gmt":"2023-12-20T00:55:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/3-buoc-tu-dong-hoa-ke-hoach-thu-hut-khach-hang.html"},"modified":"2023-12-20T07:55:39","modified_gmt":"2023-12-20T00:55:39","slug":"3-buoc-tu-dong-hoa-ke-hoach-thu-hut-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/3-buoc-tu-dong-hoa-ke-hoach-thu-hut-khach-hang.html","title":{"rendered":"3 b\u01b0\u1edbc t\u1ef1 \u0111\u1ed9ng h\u00f3a k\u1ebf ho\u1ea1ch thu h\u00fat kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\n

B\u01b0\u1edbc #1: Remarketing v\u1edbi l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp m\u1edbi<\/h2>\n

Ch\u1ec9 m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf kh\u00e1ch truy c\u1eadp c\u00f3 xu h\u01b0\u1edbng s\u1ebd mua s\u1eafm tr\u00ean website c\u1ee7a b\u1ea1n. Kh\u00e1ch truy c\u1eadp hi\u1ebfm khi chuy\u1ec3n \u0111\u1ed5i sau khi xem qu\u1ea3ng c\u00e1o PPC hay ngay l\u1ea7n truy c\u1eadp \u0111\u1ea7u ti\u00ean. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng hay c\u0169ng c\u00f3 th\u1ec3 m\u1ea5t t\u1edbi v\u00e0i th\u00e1ng \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem c\u00f3 n\u00ean mua h\u00e0ng kh\u00f4ng.<\/p>\n

Qu\u00e1 tr\u00ecnh n\u00e0y s\u1ebd kh\u00f4ng c\u00f2n \u0111\u00fang n\u1ebfu ng\u01b0\u1eddi xem truy c\u1eadp v\u00e0o m\u1ed9t website \u0111\u1ea7y t\u00ednh th\u01b0\u01a1ng m\u1ea1i t\u1eadp trung v\u00e0o c\u00e1c trang n\u1ed9i dung \u0111\u1ec1u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Hay n\u00f3i c\u00e1ch kh\u00e1c, website ki\u1ec3u n\u00e0y \u0111em l\u1ea1i s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi d\u00e0nh cho l\u01b0\u1ee3t kh\u00e1ch ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 \u201ct\u01b0\u01a1ng t\u00e1c cu\u1ed1i\u201d, ch\u1ee9 kh\u00f4ng c\u00f3 g\u00ec d\u00e0nh cho kh\u00e1ch ch\u01b0a n\u1eb1m trong ph\u1ec5u marketing.<\/p>\n

V\u00ec th\u1ebf, \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac c\u1ea7n \u0111\u1ebfn remarketing, cho kh\u00e1ch truy c\u1eadp l\u00ed do n\u00ean quay tr\u1edf l\u1ea1i trang web c\u1ee7a b\u1ea1n, nu\u00f4i d\u01b0\u1ee1ng cho \u0111\u1ebfn khi h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch remarketing tr\u1ef1c ti\u1ebfp trong Adwords gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng truy c\u1eadp v\u00e0o website c\u1ee7a b\u1ea1n khi h\u1ecd truy c\u1eadp v\u00e0o c\u00e1c trang web kh\u00e1c thu\u1ed9c m\u1ea1ng hi\u1ec3n th\u1ecb Google. B\u1ea1n tho\u1ea3i m\u00e1i t\u1ea1o danh s\u00e1ch remarketing trong ph\u1ea7n Google Analytics v\u00ec kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n s\u1ed1 l\u01b0\u1ee3ng danh s\u00e1ch.<\/p>\n

\"T\u1ea1o<\/p>\n

T\u1ea1o chi\u1ebfn d\u1ecbch remarketing v\u1edbi Adwords<\/p>\n<\/div>\n

Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 th\u1eed \u201cremarketing si\u00eau c\u1ea5p\u201d (super remarketing) \u2013 1 thu\u1eadt ng\u1eef truy\u1ec1n mi\u1ec7ng, ch\u1ec9 c\u00e1ch th\u1ee9c \u0111\u1ec3 bao tr\u00f9m th\u00f4ng tin c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb Facebook ho\u1eb7c Twitter \u0111\u1ebfn nh\u1eefng v\u1ecb kh\u00e1ch truy c\u1eadp hi\u1ec7n c\u00f3 c\u1ee7a b\u1ea1n.<\/p>\n

B\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch v\u1edbi ng\u01b0\u1eddi truy c\u1eadp t\u1eeb 30-60 ng\u00e0y g\u1ea7n nh\u1ea5t s\u1ebd l\u00e0 m\u1ed9t kh\u1edfi \u0111\u1ea7u t\u1ed1t v\u00ec h\u1ecd v\u1eabn nh\u1edb l\u00e0 \u0111\u00e3 t\u1eebng v\u00e0o website c\u1ee7a b\u1ea1n. Tuy nhi\u00ean k\u1ebft h\u1ee3p remarketing v\u1edbi qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o c\u00f3 li\u00ean quan \u0111\u1ebfn th\u00f4ng tin c\u00e1 nh\u00e2n m\u00e0 b\u1ea1n \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c l\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c c\u00f3 th\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a v\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

B\u01b0\u1edbc #2: T\u1ef1 \u0111\u1ed9ng h\u00f3a marketing \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi<\/h2>\n

H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u quen v\u1edbi kh\u00e1i ni\u1ec7m marketing t\u1ef1 \u0111\u1ed9ng, nh\u01b0ng ph\u1ea7n l\u1edbn marketer l\u1ea1i kh\u00f4ng h\u00e0i l\u00f2ng v\u1edbi k\u1ebft qu\u1ea3 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c. Khi \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch (\u0111i k\u00e8m v\u1edbi n\u1ed7 l\u1ef1c t\u1eeb b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean nh\u01b0 c\u00e1c chi\u1ebfn d\u1ecbch ch\u1ea1y qu\u1ea3ng c\u00e1o remarketing), marketing t\u1ef1 \u0111\u1ed9ng l\u00e0 c\u00e1ch h\u1eefu hi\u1ec7u nh\u1ea5t \u0111\u1ec3 thu h\u00fat\u00a0kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u00e0 kh\u00f4ng c\u1ea7n nh\u00fang tay v\u00e0o.<\/p>\n

Nh\u1eefng trang web s\u1eed d\u1ee5ng Google Adwords th\u01b0\u1eddng th\u1ec3 hi\u1ec7n t\u1ed1t v\u1edbi vi\u1ec7c qu\u1ea3ng c\u00e1o nh\u1eadn ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp v\u00ec ch\u1ee7 \u00fd t\u00ecm nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eafp quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. L\u1ebd d\u0129 nhi\u00ean l\u00e0 v\u1eabn c\u00f3 m\u1ed9t l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch truy c\u1eadp r\u1eddi kh\u1ecfi website m\u00e0 kh\u00f4ng th\u1ef1c hi\u1ec7n t\u01b0\u01a1ng t\u00e1c n\u00e0o. Ch\u00fang ta t\u1ef1 huy\u1ec5n ho\u1eb7c r\u1eb1ng v\u1ecb kh\u00e1ch n\u00e0y r\u1eddi kh\u1ecfi trang ch\u1ee7 v\u00e0 kh\u00f4ng t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u1ee5c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00ec h\u1ecd ch\u01b0a s\u1eb5n s\u00e0ng \u0111\u1ec3 n\u00f3i chuy\u1ec7n v\u1edbi m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng. Tuy nhi\u00ean, h\u1ecd c\u00f3 th\u00edch th\u00fa v\u1edbi m\u1eb7t h\u00e0ng m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a ra, nh\u01b0ng v\u1eabn mu\u1ed1n t\u00ecm hi\u1ec3u th\u00eam v\u00e0i th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng.<\/p>\n

\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00e1c marketer c\u1ea7n c\u00f3 th\u00f4ng tin quan tr\u1ecdng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n l\u00e0 ch\u1ec9 c\u00f3 t\u00ean v\u00e0 \u0111\u1ecba ch\u1ec9 email. V\u1eady n\u00ean, h\u00e3y th\u1eed t\u1ea1o m\u1ed9t m\u1ee5c t\u00ednh to\u00e1n \u0111\u01a1n gi\u1ea3n cung c\u1ea5p cho kh\u00e1ch truy c\u1eadp th\u00f4ng tin c\u1ea7n thi\u1ebft (ch\u1eb3ng h\u1ea1n nh\u01b0 h\u1ecd mua g\u00ec v\u00e0 s\u1ebd t\u1ed1n bao nhi\u00eau) m\u1ed9t c\u00e1ch nhanh ch\u00f3ng nh\u1ea5t, \u0111\u1ed3ng th\u1eddi c\u0169ng \u0111em l\u1ea1i cho b\u1ea1n nh\u1eefng th\u00f4ng tin c\u1ee7a h\u1ecd \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc marketing t\u1ef1 \u0111\u1ed9ng ti\u1ebfp theo.<\/p>\n

\"T\u1ea1o<\/p>\n

T\u1ea1o trang calculator cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch truy c\u1eadp<\/p>\n<\/div>\n

Gi\u1edd b\u1ea1n \u0111\u00e3 c\u00f3 th\u00eam th\u00f4ng tin th\u00fa v\u1ecb \u0111\u1ec3 remarketing hi\u1ec7u qu\u1ea3 nh\u1eafm v\u00e0o nh\u1eefng kh\u00e1ch truy c\u1eadp ch\u01b0a chuy\u1ec3n \u0111\u1ed5i. V\u00e0 \u0111i\u1ec1u tuy\u1ec7t h\u01a1n n\u1eefa, nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f2n \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c v\u00e0o t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh g\u1eedi email t\u1edbi \u0111\u00fang nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u2013 ng\u01b0\u1eddi ch\u1eafc ch\u1eafn s\u1ebd m\u1edf email c\u1ee7a b\u1ea1n v\u00ec n\u00f3 \u0111\u01b0\u1ee3c g\u1eedi \u0111\u00fang th\u1eddi \u0111i\u1ec3m, li\u00ean quan v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n \u0111\u1ed1ng email qu\u1ea3ng c\u00e1o nh\u1ea1t nh\u1ebdo kh\u00e1c trong h\u1ed9p th\u01b0 c\u1ee7a h\u1ecd.<\/p>\n

\"Th\u00f4ng<\/p>\n

Th\u00f4ng tin cung c\u1ea5p cho kh\u00e1ch h\u00e0ng \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 th\u00f4ng tin gi\u00fap b\u1ea1n remarketing hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

B\u01b0\u1edbc #3: S\u1eed d\u1ee5ng Dynamic Product Ads v\u1edbi kh\u00e1ch h\u00e0ng tri\u1ec3n v\u1ecdng<\/h2>\n

Trong m\u1ed9t th\u1ebf gi\u1edbi m\u00e0 \u1edf \u0111\u00e2u c\u0169ng b\u1eaft g\u1eb7p qu\u1ea3ng c\u00e1o, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 d\u1ea7n b\u1ecf qua nh\u01b0 kh\u00f4ng nh\u00ecn th\u1ea5y ho\u1eb7c t\u00edch c\u1ef1c th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 x\u00f3a b\u1ecf nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u1ea5y. \u0110\u00f3 l\u00e0 l\u00ed do t\u1ea1i sao c\u00e1c banner qu\u1ea3ng c\u00e1o ch\u1ec9 \u0111\u1ea1t l\u01b0\u1ee3ng click trung b\u00ecnh l\u00e0 0.1% (d\u00e0nh cho nh\u1eefng qu\u1ea3ng c\u00e1o li\u00ean quan v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m).<\/p>\n

Marketer s\u1ebd kh\u00f4ng th\u1ec3 l\u00e0m t\u0103ng con s\u1ed1 \u1ea3m \u0111\u1ea1m \u0111\u1ea5y b\u1eb1ng c\u00e1ch qu\u1ea3ng c\u00e1o nhi\u1ec1u h\u01a1n m\u00e0 c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng qu\u1ea3ng c\u00e1o hay h\u01a1n, ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n. C\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p. May m\u1eafn thay, Dynamic Product Ads (DPA) c\u1ee7a Facebook s\u1ebd l\u00e0m t\u1ed1t \u0111i\u1ec1u n\u00e0y thay b\u1ea1n.<\/p>\n

DPA c\u00f3 th\u1ec3 v\u00ed nh\u01b0 \u0111i\u1ec3m giao gi\u1eefa marketing t\u1ef1 \u0111\u1ed9ng v\u00e0 qu\u1ea3ng c\u00e1o remarketing, gi\u00fap n\u00e2ng cao c\u01a1 s\u1edf d\u1eef li\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 template qu\u1ea3ng c\u00e1o \u0111\u1ec3 hi\u1ec7n tr\u00ean trang facebook c\u1ee7a kh\u00e1ch truy c\u1eadp m\u1edbi xem s\u1ea3n ph\u1ea9m \u0111\u1ea5y tr\u00ean website c\u1ee7a b\u1ea1n.\u00a0<\/strong>Ti\u1ebfp \u0111\u00f3, s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 th\u00f4ng d\u1ee5ng \u0111\u1ec3 t\u1ef1 \u0111\u1ed9ng h\u00f3a email marketing. Hubspot c\u00f3 l\u1ebd l\u00e0 c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u nh\u1ea5t nh\u01b0ng l\u1ea1i c\u00f3 ph\u00ed cao, v\u00ec th\u1ebf c\u00e1c c\u00f4ng ty eo h\u1eb9p v\u1ec1 ng\u00e2n s\u00e1ch c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Autopilot ho\u1eb7c Mailchimp thay th\u1ebf. B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean trong t\u1ef1 \u0111\u1ed9ng h\u00f3a email marketing l\u00e0 ch\u1ecdn kho\u1ea3ng th\u1eddi gian m\u00e0 b\u1ea1n mu\u1ed1n g\u1eedi email ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3 ch\u1ecdn m\u1ed9t chu\u1ed7i ch\u1ee7 \u0111\u1ec1 email \u0111\u1ec3 b\u1eaft \u0111\u1ea7u ch\u0103m s\u00f3c nh\u1eefng mong mu\u1ed1n ban \u0111\u1ea7u c\u1ee7a h\u1ecd, d\u1ea7n d\u1ea7n x\u00e2y d\u1ef1ng l\u00ean b\u01b0\u1edbc b\u00e1n h\u00e0ng t\u1eeb \u00edt \u0111\u1ebfn li\u00ean t\u1ee5c n\u1ebfu h\u1ecd ph\u00f9 h\u1ee3p l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n

\"L\u00ean<\/p>\n

L\u00ean l\u1ecbch bi\u1ec3u \u0111\u01a1n gi\u1ea3n v\u00e0 l\u1eb7p l\u1ea1i trong v\u00e0i ng\u00e0y<\/p>\n<\/div>\n

Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c c\u1ea5u tr\u00fac c\u01a1 b\u1ea3n, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o l\u1ecbch bi\u1ec3u theo h\u01b0\u1edbng kh\u00e1c d\u1ef1a tr\u00ean kh\u00e1ch truy c\u1eadp c\u00f3 v\u00e0 kh\u00f4ng c\u00f3 t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n.<\/p>\n

V\u00ed d\u1ee5:<\/p>\n

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  • H\u1ecd c\u00f3 tham gia h\u1ed9i th\u1ea3o qua m\u1ea1ng b\u1ea1n g\u1eedi trong Email 1 kh\u00f4ng? Lo\u1ea1i h\u1ecd kh\u1ecfi danh s\u00e1ch n\u00e0y v\u00e0 cho h\u1ecd v\u00e0o danh s\u00e1ch kh\u00e1c \u0111\u1ec3 ch\u1eafc ch\u1eafn h\u1ecd s\u1ebd tham d\u1ef1!<\/li>\n
  • H\u1ecd c\u00f3 mua s\u1ea3n ph\u1ea9m b\u1ea1n g\u1eedi \u1edf Email th\u1ee9 3 kh\u00f4ng? Lo\u1ea1i h\u1ecd kh\u1ecfi danh s\u00e1ch n\u00e0y v\u00e0 cho h\u1ecd v\u00e0o danh s\u00e1ch M\u1edbi mua h\u00e0ng \u0111\u1ec3 b\u00e1n ti\u1ebfp ho\u1eb7c khi\u1ebfn h\u1ecd gi\u1edbi thi\u1ec7u c\u00f4ng ty b\u1ea1n.<\/li>\n
  • H\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c 10 email nh\u01b0ng c\u00f2n kh\u00f4ng th\u00e8m m\u1edf ch\u00fang ra? G\u1eedi h\u1ecd breakup email n\u1ebfu h\u1ecd v\u1eabn kh\u00f4ng ph\u1ea3n h\u1ed3i.<\/li>\n<\/ul>\n

    H\u00e3y b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng DPA b\u1eb1ng vi\u1ec7c t\u1ea1o danh m\u1ee5c s\u1ea3n ph\u1ea9m trong t\u1eadp tin XML ho\u1eb7c CSV. Li\u1ec7t k\u00ea c\u00e1c thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m nh\u01b0 ID, t\u00ean s\u1ea3n ph\u1ea9m, m\u00f4 t\u1ea3, trang \u0111\u00edch, URL h\u00ecnh \u1ea3nh,\u2026 tr\u00ean t\u1eebng d\u00f2ng m\u1edbi v\u1edbi ti\u00eau \u0111\u1ec1 \u1edf \u0111\u1ea7u m\u1ed7i c\u1ed9t.<\/p>\n

    \"t\u1ea1o<\/p>\n

    T\u1ea1o danh m\u1ee5c s\u1ea3n ph\u1ea9m v\u1edbi XML<\/p>\n<\/div>\n

    B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 qu\u1ea3ng c\u00e1o pixel. DPA s\u1eed d\u1ee5ng c\u00e1c pixel t\u00f9y ch\u1ec9nh kh\u00e1ch truy c\u1eadp gi\u1ed1ng nhau. V\u00ec th\u1ebf, n\u1ebfu khi c\u00e0i \u0111\u1eb7t DPA tr\u00ean website ho\u1eb7c \u1ee9ng d\u1ee5ng b\u1ea1n s\u1ebd ph\u1ea3i ch\u1ec9nh v\u00e0i d\u00f2ng m\u00e3 \u0111\u1ec3 theo d\u00f5i h\u00e0nh \u0111\u1ed9ng ng\u01b0\u1eddi d\u00f9ng v\u00e0 g\u1eedi d\u1eef li\u1ec7u l\u1ea1i cho Facebook.<\/p>\n

    Theo nh\u01b0 h\u01b0\u1edbng d\u1eabn t\u1eeb Facebook, c\u1ea7n th\u00eam v\u00e0o \u00edt nh\u1ea5t 3 s\u1ef1 ki\u1ec7n:<\/p>\n

      \n
    • Xem n\u1ed9i dung<\/li>\n
    • Th\u00eam v\u00e0o gi\u1ecf h\u00e0ng<\/li>\n
    • Mua h\u00e0ng<\/li>\n<\/ul>\n
      \"T\u1ef1<\/p>\n

      V\u00ed d\u1ee5 ViewContent chu\u1ea9n<\/p>\n<\/div>\n

      Ngay khi danh m\u1ee5c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp, pixel Facebook \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt th\u00ec \u0111\u00e2y ch\u00ednh l\u00e0 l\u00fac \u0111\u1ec3 t\u1ea1o template cho qu\u1ea3ng c\u00e1o DPA nh\u01b0 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u cho t\u1ea5t c\u1ea3 s\u1ea3n ph\u1ea9m.<\/p>\n

      \"Template<\/p>\n

      Template qu\u1ea3ng c\u00e1o Facebook \u0111\u1ecbnh d\u1ea1ng chu\u1ea9n<\/p>\n<\/div>\n

      M\u1ed9t khi chi\u1ebfn d\u1ecbch \u0111\u01b0\u1ee3c k\u00edch ho\u1ea1t, m\u1ed7i qu\u1ea3ng c\u00e1o s\u1ebd \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh theo n\u1ed9i dung t\u1eeb danh m\u1ee5c s\u1ea3n ph\u1ea9m ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng g\u00ec m\u00e0 m\u1ed7i kh\u00e1ch truy c\u1eadp xem, ch\u1eb3ng h\u1ea1n nh\u01b0 n\u1ed9i dung \u0111\u00e3 xem tr\u01b0\u1edbc \u0111\u00f3, s\u1ea3n ph\u1ea9m \u0111\u00e3 th\u00eam v\u00e0o gi\u1ecf h\u00e0ng,\u2026<\/p>\n

      T\u1ed5ng k\u1ebft<\/b><\/p>\n

      C\u00e1c chi\u1ebfn d\u1ecbch remarketing ti\u00eau chu\u1ea9n v\u1edbi Google, marketing t\u1ef1 \u0111\u1ed9ng, v\u00e0 Dynamic Product Ads c\u1ee7a Facebook \u0111\u1ec1u c\u00f3 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh ri\u00eang. Nh\u01b0ng khi s\u1eed d\u1ee5ng c\u1ea3 ba c\u00f4ng c\u1ee5 n\u00e0y c\u00f9ng l\u00fac hi\u1ec7u qu\u1ea3 s\u1ebd gia t\u0103ng h\u01a1n \u0111\u00e1ng k\u1ec3, t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m tr\u01a1n tru cho kh\u00e1ch h\u00e0ng trong m\u1ed9t th\u1ebf gi\u1edbi \u0111a k\u00eanh. \u0110\u1eb7c bi\u1ec7t \u00a0l\u00e0 khi c\u00f3 nh\u1eefng c\u00f4ng c\u1ee5 l\u1ea1i c\u00f3 th\u1ec3 \u0111\u1eb7t \u1edf ch\u1ebf \u0111\u1ed9 t\u1ef1 \u0111\u1ed9ng.<\/p>\n

      Theo Kissmetrics<\/em><\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

        \n
      • Thu h\u00fat kh\u00e1ch h\u00e0ng v\u1edbi l\u1eddi m\u1eddi chat \u1ea5n t\u01b0\u1ee3ng<\/em><\/li>\n
      • 5 chi\u1ebfn thu\u1eadt Re-marketing th\u00f4ng minh thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        B\u01b0\u1edbc #1: Remarketing v\u1edbi l\u01b0\u1ee3t kh\u00e1ch truy c\u1eadp m\u1edbi Ch\u1ec9 m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf kh\u00e1ch truy c\u1eadp c\u00f3 xu h\u01b0\u1edbng s\u1ebd mua s\u1eafm tr\u00ean website c\u1ee7a b\u1ea1n. Kh\u00e1ch truy c\u1eadp hi\u1ebfm khi chuy\u1ec3n \u0111\u1ed5i sau khi xem qu\u1ea3ng c\u00e1o PPC hay ngay l\u1ea7n truy c\u1eadp \u0111\u1ea7u ti\u00ean. Thay v\u00e0o \u0111\u00f3, h\u1ecd s\u1ebd t\u00ecm ki\u1ebfm th\u00f4ng tin […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53576"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53576"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53576\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}