{"id":53601,"date":"2023-12-20T08:00:38","date_gmt":"2023-12-20T01:00:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/seeding-la-gi-cach-trien-khai-chien-dich-seeding-dat-hieu-qua.html"},"modified":"2023-12-20T08:00:38","modified_gmt":"2023-12-20T01:00:38","slug":"seeding-la-gi-cach-trien-khai-chien-dich-seeding-dat-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/seeding-la-gi-cach-trien-khai-chien-dich-seeding-dat-hieu-qua.html","title":{"rendered":"Seeding l\u00e0 g\u00ec? C\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch Seeding \u0111\u1ea1t hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Ad.agency v\u1ec1 hi\u1ec7u qu\u1ea3 Seeding trong Digital Marketing, c\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c seeding tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (likes, comments, shares) cao h\u01a1n 50% so v\u1edbi c\u00e1c b\u00e0i vi\u1ebft kh\u00f4ng s\u1eed d\u1ee5ng seeding. Th\u1ef1c t\u1ebf cho th\u1ea5y Seeding marketing \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"Seeding<\/p>\n

Seeding l\u00e0 g\u00ec? C\u00e1ch tri\u1ec3n khai chi\u1ebfn d\u1ecbch Seeding \u0111\u1ea1t hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Seeding l\u00e0 g\u00ec?<\/b><\/h2>\n

Trong l\u0129nh v\u1ef1c Digital Marketing, seeding l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 lan truy\u1ec1n n\u1ed9i dung tr\u00ean Internet. Ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung s\u1ebd \u0111\u01b0a th\u00f4ng tin \u0111\u00f3 \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi qua c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau nh\u01b0 trang web, blog, m\u1ea1ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n,\u2026 \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin c\u00f3 th\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1c nhau.<\/span><\/p>\n

\"Seeding<\/p>\n

Seeding marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Seeding l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c Digital Marketing, b\u1edfi v\u00ec n\u1ebfu kh\u00f4ng s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 seeding, hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng Marketing s\u1ebd c\u00f3 th\u1ec3 gi\u1ea3m \u0111i \u0111\u00e1ng k\u1ec3, kho\u1ea3ng 50%.<\/span><\/p>\n

M\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u h\u01a1n, seeding c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 vi\u1ec7c gieo h\u1ea1t gi\u1ed1ng. N\u1ebfu n\u1ed9i dung b\u1ea1n t\u1ea1o ra \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c v\u00e0 \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, th\u00ec s\u1ebd c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00f3 ph\u00e1t tri\u1ec3n v\u00e0 th\u00e0nh c\u00f4ng. V\u00ec v\u1eady, nh\u1eefng ng\u01b0\u1eddi l\u00e0m seeding ch\u00ednh l\u00e0 nh\u1eefng ng\u01b0\u1eddi gieo m\u1ea7m \u0111\u1ec3 n\u1ed9i dung lan t\u1ecfa v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd.<\/span><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a Seeding<\/b><\/h2>\n

M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a seeding theo m\u00f4 h\u00ecnh AISAS bao g\u1ed3m:<\/span><\/p>\n

A (Attention):<\/i><\/b> Thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c y\u1ebfu t\u1ed1 v\u0103n b\u1ea3n, h\u00ecnh \u1ea3nh v\u00e0 \u00e2m thanh, \u0111\u1ed3ng th\u1eddi kh\u01a1i d\u1eady s\u1ef1 t\u00f2 m\u00f2 v\u00e0 suy ngh\u0129 v\u1ec1 qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

I (Interest):<\/i><\/b> G\u1ee3i m\u1edf s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 chuy\u1ec3n \u0111\u1ed5i nh\u1eefng \u00fd t\u01b0\u1edfng m\u01a1 h\u1ed3 th\u00e0nh h\u1ee9ng th\u00fa v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c \u00fd ngh\u0129a c\u1ee7a th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

S (Searching)<\/i><\/b>: K\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y h\u1ecd t\u00ecm hi\u1ec3u v\u1ec1 qu\u1ea3ng c\u00e1o, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh l\u00fd do \u0111\u1ec3 mua h\u00e0ng.<\/span><\/p>\n

A (Action):<\/i><\/b> Khi \u0111\u00e3 t\u1ea1o \u0111\u1ee7 l\u00fd do, kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng.<\/span><\/p>\n

S (Share):<\/i><\/b> Kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb tr\u1ea3i nghi\u1ec7m v\u00e0 c\u1ea3m nh\u1eadn v\u1edbi ng\u01b0\u1eddi kh\u00e1c. Vi\u1ec7c chia s\u1ebb n\u00e0y s\u1ebd t\u1ea1o ra hi\u1ec7u \u1ee9ng lan t\u1ecfa m\u1ea1nh m\u1ebd h\u01a1n.<\/span><\/p>\n

C\u00e1c giai \u0111o\u1ea1n tri\u1ec3n khai seeding hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

\u0110\u1ea7u ti\u00ean, seeding d\u1ef1a tr\u00ean m\u00f4 h\u00ecnh AISAS, m\u1ed9t m\u00f4 h\u00ecnh theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng, \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi Dentsu. \u0110\u1ec3 th\u1ef1c hi\u1ec7n seeding hi\u1ec7u qu\u1ea3, hi\u1ec3u r\u00f5 kh\u00e1i ni\u1ec7m seeding v\u00e0 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch ho\u00e0n h\u1ea3o. M\u00f4 h\u00ecnh AISAS n\u00e0y bao g\u1ed3m 5 ch\u1eef c\u00e1i \u1ee9ng v\u1edbi t\u1eebng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3 l\u00e0 A (Attention), I (Interest), S (Search), A (Action), S (Share). Ngo\u00e0i ra, m\u00f4 h\u00ecnh c\u00f2n \u0111\u01b0\u1ee3c chia th\u00e0nh 3 giai \u0111o\u1ea1n ch\u00ednh sau \u0111\u00e2y:<\/span><\/p>\n

Giai \u0111o\u1ea1n 1: Nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Awareness stage)<\/b><\/h3>\n

Giai \u0111o\u1ea1n n\u00e0y th\u01b0\u1eddng \u00e1p d\u1ee5ng cho nh\u1eefng s\u1ea3n ph\u1ea9m chu\u1ea9n b\u1ecb ho\u1eb7c m\u1edbi ra m\u1eaft th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau c\u1ee7a c\u00e1c k\u1ecbch b\u1ea3n seeding trong giai \u0111o\u1ea1n n\u00e0y l\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u00f2 m\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Tuy nhi\u00ean, c\u1ea7n l\u01b0u \u00fd r\u1eb1ng \u0111i\u1ec1u n\u00e0y c\u0169ng c\u00f3 th\u1ec3 mang hai m\u1eb7t v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u, v\u00ec vi\u1ec7c t\u1ea1o \u1ea5n t\u01b0\u1ee3ng qu\u00e1 m\u1ea1nh c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y kh\u00f4ng tho\u1ea3i m\u00e1i.<\/span><\/p>\n

Giai \u0111o\u1ea1n 2: T\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac (Emotion Stage)<\/b><\/h3>\n

Trong giai \u0111o\u1ea1n n\u00e0y, c\u00e1c Forum Seeder (nh\u1eefng ng\u01b0\u1eddi ho\u1eb7c t\u00e0i kho\u1ea3n tham gia v\u00e0o c\u00e1c di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 \u0111\u0103ng b\u00e0i vi\u1ebft v\u00e0 nh\u1eadn x\u00e9t qu\u1ea3ng b\u00e1 cho th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t c\u00f4ng ty) th\u01b0\u1eddng t\u1ea1o ra c\u00e1c cu\u1ed9c th\u1ea3o lu\u1eadn xoay quanh th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 d\u1eabn d\u1eaft c\u00e2u chuy\u1ec7n theo h\u01b0\u1edbng t\u00edch c\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u. Ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c cho l\u00e0 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u1edf \u0111\u00e2y l\u00e0 vi\u1ebft nh\u1eefng b\u00e0i vi\u1ebft c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch nh\u1eb9 nh\u00e0ng v\u00e0 kh\u00e9o l\u00e9o. T\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac n\u00e0y d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 thi\u1ec7n c\u1ea3m t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi nh\u1ea5n m\u1ea1nh c\u00e1c l\u1ee3i \u00edch m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i cho kh\u00e1ch h\u00e0ng khi tri\u1ec3n khai Seeding tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

\"Giai<\/p>\n

Giai \u0111o\u1ea1n 2: T\u0103ng c\u01b0\u1eddng gi\u00e1 tr\u1ecb c\u1ea3m x\u00fac (Emotion Stage)<\/p>\n<\/div>\n

Giai \u0111o\u1ea1n 3: H\u00e0nh \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp (Action Stage)<\/b><\/h3>\n

\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng t\u1eeb tr\u1ea3i nghi\u1ec7m tr\u1ef1c tuy\u1ebfn sang tr\u1ea3i nghi\u1ec7m tr\u1ef1c ti\u1ebfp. Qua vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u, ch\u00fang ta \u0111ang t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng. H\u00e0nh \u0111\u1ed9ng \u201cShare\u201d l\u00e0 r\u1ea5t quan tr\u1ecdng trong giai \u0111o\u1ea1n n\u00e0y. V\u00ed d\u1ee5, khi b\u1ea1n c\u1ea7n mua laptop Dell v\u00e0 t\u00ecm ki\u1ebfm tr\u00ean Google v\u1edbi t\u1eeb kh\u00f3a \u201cLaptop Dell d\u00f9ng t\u1ed1t kh\u00f4ng?\u201d, k\u1ebft qu\u1ea3 s\u1ebd tr\u1ea3 v\u1ec1 c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 chia s\u1ebb t\u1eeb ng\u01b0\u1eddi d\u00f9ng kh\u00e1c v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y. Vi\u1ec7c n\u00e0y c\u00f3 li\u00ean quan \u0111\u1ebfn SEO (T\u1ed1i \u01b0u h\u00f3a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm), nh\u01b0ng Seeding c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u1ed1i \u01b0u h\u00f3a tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i (Social Media Optimization), \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf Vi\u1ec7t Nam.<\/span><\/p>\n

M\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc khi tri\u1ec3n khai Seeding l\u00e0 g\u00ec?<\/b><\/h2>\n

Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 nguy\u00ean t\u1eafc khi tri\u1ec3n khai Seeding<\/span><\/p>\n

T\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p<\/b><\/h3>\n

D\u1ef1a v\u00e0o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ban \u0111\u1ea7u, t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u01b0a ra n\u1ed9i dung seeding th\u00edch h\u1ee3p, t\u1eeb \u0111\u00f3 t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p.<\/span><\/p>\n

Nh\u1ea5n m\u1ea1nh t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau<\/b><\/h3>\n

Trong qu\u00e1 tr\u00ecnh seeding, t\u1eadp trung \u0111\u1eb7t n\u1eb7ng v\u00e0o t\u1eeb kh\u00f3a m\u1ee5c ti\u00eau \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt th\u00f4ng \u0111i\u1ec7p kinh doanh c\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 c\u00e1c n\u1ed9i dung m\u00e0 b\u1ea1n mu\u1ed1n chia s\u1ebb. Tuy nhi\u00ean, c\u1ea7n tr\u00e1nh l\u1eb7p l\u1ea1i t\u1eeb kh\u00f3a qu\u00e1 nhi\u1ec1u \u0111\u1ec3 tr\u00e1nh t\u1ea1o c\u1ea3m gi\u00e1c qu\u1ea3ng c\u00e1o ho\u1eb7c PR m\u1ea1nh m\u1ebd, g\u00e2y m\u1ea5t h\u1ee9ng th\u00fa v\u00e0 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean<\/b><\/h3>\n

Seeding kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 qu\u1ea3ng b\u00e1 n\u1ed9i dung, m\u00e0 c\u1ea7n t\u00edch h\u1ee3p n\u00f3 v\u00e0o c\u00e1c b\u00e0i vi\u1ebft mang l\u1ea1i gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc. Ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng c\u00f3 th\u00e1i \u0111\u1ed9 c\u1ea3nh gi\u00e1c v\u1edbi c\u00e1c b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o. Ng\u01b0\u1eddi qu\u1ea3n tr\u1ecb di\u1ec5n \u0111\u00e0n c\u0169ng kh\u00f4ng \u01b0a nh\u1eefng b\u00e0i vi\u1ebft qu\u1ea3ng c\u00e1o r\u01b0\u1eddm r\u00e0. V\u00ec v\u1eady, seeding c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 kh\u00e9o l\u00e9o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 cao.<\/span><\/p>\n

T\u1ea1o n\u1ed9i dung g\u00e2y tranh c\u00e3i<\/b><\/h3>\n

\u0110\u1ec3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng v\u00e0 khuy\u1ebfn kh\u00edch tranh lu\u1eadn, trong qu\u00e1 tr\u00ecnh seeding, h\u00e3y t\u1ea1o n\u1ed9i dung g\u00e2y tranh c\u00e3i. C\u00f3 th\u1ec3 s\u1eed d\u1ee5ng nh\u1eefng gi\u1ea3 thuy\u1ebft ho\u1eb7c \u0111\u1eb7t ra c\u00e1c c\u00e2u h\u1ecfi g\u00e2y t\u00f2 m\u00f2, k\u00edch th\u00edch s\u1ef1 tham gia t\u00edch c\u1ef1c t\u1eeb ph\u00eda c\u1ed9ng \u0111\u1ed3ng. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 thu h\u00fat \u0111\u00f4ng \u0111\u1ea3o ng\u01b0\u1eddi tham gia.<\/span><\/p>\n

\"T\u1ea1o<\/p>\n

T\u1ea1o n\u1ed9i dung g\u00e2y tranh c\u00e3i<\/p>\n<\/div>\n

Seeding d\u1ea1ng gi\u1edbi thi\u1ec7u<\/b><\/h3>\n

Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c t\u1eadp trung v\u00e0o th\u00f4ng tin qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng. Thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111\u00e1nh gi\u00e1 cao s\u1ef1 khuy\u1ebfn ngh\u1ecb v\u00e0 l\u1eddi gi\u1edbi thi\u1ec7u t\u1eeb ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8 v\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. Ch\u00ednh v\u00ec l\u00fd do n\u00e0y, seeding b\u1eb1ng s\u1ef1 gi\u1edbi thi\u1ec7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u1edf n\u00ean v\u00f4 c\u00f9ng quan tr\u1ecdng v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 r\u00f5 r\u1ec7t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/span><\/p>\n

N\u1eafm b\u1eaft xu h\u01b0\u1edbng nhanh ch\u00f3ng<\/b><\/h3>\n

\u0110\u00f4i khi, trong seeding, b\u1ea1n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng nh\u01b0 m\u1ed9t content writer, t\u1ef1 t\u1ea1o cho m\u00ecnh c\u00e1c ch\u1ee7 \u0111\u1ec1 h\u1ea5p d\u1eabn b\u1eb1ng c\u00e1ch b\u00e1m s\u00e1t xu h\u01b0\u1edbng. T\u1eadn d\u1ee5ng nh\u1eefng ch\u1ee7 \u0111\u1ec1 hot v\u00e0 thu h\u00fat ng\u01b0\u1eddi \u0111\u1ecdc th\u00f4ng qua vi\u1ec7c k\u1ebft n\u1ed1i v\u1edbi c\u00e1c tr\u00e0o l\u01b0u \u0111ang th\u1ecbnh h\u00e0nh. B\u1ea1n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft xu h\u01b0\u1edbng b\u1ea5t k\u1ef3 l\u00fac n\u00e0o v\u00e0 trong m\u1ecdi l\u0129nh v\u1ef1c. V\u00ed d\u1ee5, s\u1eed d\u1ee5ng l\u1eddi b\u00e0i h\u00e1t \u0111ang hot, c\u00e2u n\u00f3i viral, hay c\u00e1c s\u1ef1 ki\u1ec7n n\u1ed5i ti\u1ebfng,\u2026<\/span><\/p>\n

Qu\u1ea3n l\u00fd kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng<\/b><\/h3>\n

Seeding c\u00f3 hi\u1ec7u qu\u1ea3 nh\u01b0ng c\u0169ng c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng v\u1ea5n \u0111\u1ec1 kh\u00f4ng mong mu\u1ed1n. N\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 cu\u1ed1n h\u00fat, s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n. Tuy nhi\u00ean, vi\u1ec7c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u1ed9t n\u1ed9i dung c\u00f3 th\u1ec3 khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi c\u1ea3m th\u1ea5y nh\u00e0m ch\u00e1n v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 h\u1ea5p d\u1eabn c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn cu\u1ed9c tranh c\u00e3i kh\u00f4ng mong mu\u1ed1n v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn danh ti\u1ebfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Do \u0111\u00f3, m\u1ee5c ti\u00eau c\u1ee7a seeding l\u00e0 h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1ea1o ra tranh c\u00e3i.<\/span><\/p>\n

C\u1ea7n ki\u00ean tr\u00ec v\u00e0 ki\u00ean nh\u1eabn<\/b><\/h3>\n

Vi\u1ec7c seeding kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u1ea1t hi\u1ec7u qu\u1ea3 ngay l\u1eadp t\u1ee9c. N\u00f3 y\u00eau c\u1ea7u s\u1ef1 ki\u00ean tr\u00ec v\u00e0 ki\u00ean nh\u1eabn. \u0110\u00f4i khi, vi\u1ec7c seeding qu\u00e1 m\u1ee9c c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c b\u1ecb x\u00f3a t\u00e0i kho\u1ea3n v\u00e0 n\u1ed9i dung. \u0110i\u1ec1u n\u00e0y l\u00e0m n\u1ed5i b\u1eadt t\u00ednh c\u1ea7n c\u00f9, s\u1ef1 th\u01b0\u1eddng xuy\u00ean v\u00e0 li\u00ean t\u1ee5c trong c\u00f4ng vi\u1ec7c seeding \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/span><\/p>\n

V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn, Seeding tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c marketing\u00a0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y mang l\u1ea1i hi\u1ec7u qu\u1ea3 \u0111\u00e1ng k\u1ec3 v\u1ec1 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng, gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng c\u01b0\u1eddng s\u1ef1 hi\u1ec7n di\u1ec7n v\u00e0 t\u1ea1o \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Static \u0111\u00e3 cho th\u1ea5y vi\u1ec7c th\u1ef1c hi\u1ec7n seeding th\u00f4ng qua c\u00e1c blog tin t\u1ee9c \u0111\u00e3 l\u00e0m t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t c\u00f4ng ty l\u00ean t\u1edbi 25% trong v\u00f2ng 3 th\u00e1ng. Trong \u0111\u00f3, y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch seeding th\u00e0nh c\u00f4ng l\u00e0 seeding content, hay k\u1ecbch b\u1ea3n seeding. V\u00ed d\u1ee5, seeding b\u00e0i vi\u1ebft Facebook th\u00ec c\u1ea7n chu\u1ea9n b\u1ecb k\u1ecbch b\u1ea3n seeding comment.<\/span><\/p>\n

Xem th\u00eam:<\/strong><\/em><\/p>\n

Seeding d\u1ef1a tr\u00ean social proof. \u1ea2nh h\u01b0\u1edfng c\u1ee7a social proof \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Ad.agency v\u1ec1 hi\u1ec7u qu\u1ea3 Seeding trong Digital Marketing, c\u00e1c b\u00e0i vi\u1ebft \u0111\u01b0\u1ee3c seeding tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c (likes, comments, shares) cao h\u01a1n 50% so v\u1edbi c\u00e1c b\u00e0i vi\u1ebft kh\u00f4ng s\u1eed d\u1ee5ng seeding. Th\u1ef1c t\u1ebf cho th\u1ea5y Seeding marketing \u0111\u00f3ng vai tr\u00f2 c\u1ef1c k\u1ef3 quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53601"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53601"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53601\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}