{"id":53635,"date":"2023-12-20T08:07:41","date_gmt":"2023-12-20T01:07:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/nen-mong-cua-trai-nghiem-khach-hang-toi-uu-la-van-hoa-doanh-nghiep.html"},"modified":"2023-12-20T08:07:41","modified_gmt":"2023-12-20T01:07:41","slug":"nen-mong-cua-trai-nghiem-khach-hang-toi-uu-la-van-hoa-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/nen-mong-cua-trai-nghiem-khach-hang-toi-uu-la-van-hoa-doanh-nghiep.html","title":{"rendered":"N\u1ec1n m\u00f3ng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u l\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p"},"content":{"rendered":"<div id=\"test\">\n<h2 id=\"1-van-hoa-doanh-nghiep-la-gi\">V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec?<\/h2>\n<p>V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb, th\u00e1i \u0111\u1ed9, ni\u1ec1m tin v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch c\u00f3 vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ed9t t\u1ed5 ch\u1ee9c. V\u0103n h\u00f3a n\u00e0y \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p, t\u1eeb nh\u00e2n vi\u00ean, t\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi doanh nghi\u1ec7p kh\u00e1c v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p>S\u1ef1 b\u1ea5t \u1ed5n trong v\u0103n h\u00f3a doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c t\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 uy t\u00edn c\u1ee7a doanh nghi\u1ec7p. Ng\u01b0\u1ee3c l\u1ea1i, v\u0103n h\u00f3a doanh nghi\u1ec7p mang t\u00ednh t\u00edch c\u1ef1c c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c m\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/p>\n<p>Tony Hsieh, CEO c\u1ee7a Zappos \u0111\u00e3 chia s\u1ebb r\u1eb1ng: \u201c\u01afu ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a ch\u00fang t\u00f4i l\u00e0 v\u0103n h\u00f3a doanh nghi\u1ec7p. Ch\u00fang t\u00f4i tin t\u01b0\u1edfng r\u1eb1ng n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u00fang c\u00e1ch, g\u1ea7n nh\u01b0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 nh\u01b0 cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t h\u1ea3o hay x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng s\u1ebd t\u1ef1 di\u1ec5n ra m\u1ed9t c\u00e1ch r\u1ea5t t\u1ef1 nhi\u00ean\u201d.<\/p>\n<h2 id=\"2-van-hoa-doanh-nghiep-anh-huong-toi-trai-nghiem-khach-hang-nhu-the-nao\">V\u0103n h\u00f3a doanh nghi\u1ec7p \u1ea3nh h\u01b0\u1edfng t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/h2>\n<p><strong>Nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac.<\/strong> C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 duy tr\u00ec s\u1ef1 vui v\u1ebb, h\u1ea1nh ph\u00fac c\u1ee7a nh\u00e2n vi\u00ean trong c\u00f4ng vi\u1ec7c s\u1ebd lu\u00f4n cung c\u1ea5p d\u1ecbch v\u1ee5 t\u1ed1t. M\u1ed9t doanh nghi\u1ec7p ch\u1ec9 t\u1eadp trung cho m\u1ee5c ti\u00eau l\u1ee3i nhu\u1eadn s\u1ebd xem nh\u00e2n vi\u00ean gi\u1ed1ng nh\u01b0 nh\u1eefng d\u00f2ng m\u1ee5c tr\u00ean b\u1ea3ng c\u00e2n \u0111\u1ed1i k\u1ebf to\u00e1n v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 con s\u1ed1. C\u00f2n nh\u1eefng doanh nghi\u1ec7p tr\u00e2n tr\u1ecdng gi\u00e1 tr\u1ecb c\u1ee7a nh\u00e2n vi\u00ean s\u1ebd t\u1ea1o ra m\u1ed9t \u0111\u1ed9i ng\u0169 bi\u1ebft tr\u00e2n tr\u1ecdng gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Ch\u1eb3ng h\u1ea1n nh\u01b0 Zappos. M\u1ecdi \u0111i\u1ec1u v\u1ec1 Zappos ch\u1ec9 xoay quanh \u201cs\u1ef1 h\u1ea1nh ph\u00fac\u201d \u2013 nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac v\u00e0 kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac. Hsieh (CEO c\u1ee7a Zappos) \u0111\u00e3 t\u1ef1 h\u1ecdc r\u1ea5t nhi\u1ec1u v\u1ec1 nh\u1eefng \u0111i\u1ec1u khi\u1ebfn m\u1ecdi ng\u01b0\u1eddi h\u1ea1nh ph\u00fac. Nh\u1eefng \u0111i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c g\u00f3i g\u1ecdn \u1edf 4 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i:<\/p>\n<ul>\n<li>T\u1ef1 ki\u1ec3m so\u00e1t \u2013 M\u1ecdi ng\u01b0\u1eddi kh\u00f4ng mu\u1ed1n c\u1ea3m th\u1ea5y nh\u01b0 h\u1ecd \u0111\u00e3 b\u1ecb m\u1ea5t ki\u1ec3m so\u00e1t<\/li>\n<li>S\u1ef1 ph\u00e1t tri\u1ec3n \u2013 M\u1ecdi ng\u01b0\u1eddi c\u1ea7n ph\u1ea3i c\u1ea3m th\u1ea5y h\u1ecd \u0111ang c\u00f3 ti\u1ebfn b\u1ed9 v\u00e0 c\u00f3 s\u1ef1 ph\u00e1t tri\u1ec3n<\/li>\n<li>S\u1ef1 k\u1ebft n\u1ed1i \u2013 C\u00f3 m\u1ed1i quan h\u1ec7 x\u00e3 h\u1ed9i m\u1ea1nh m\u1ebd<\/li>\n<li>T\u1ea7m nh\u00ecn\/\u00dd ngh\u0129a \u2013 L\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e1i g\u00ec \u0111\u00f3 l\u1edbn h\u01a1n b\u1ea3n th\u00e2n<\/li>\n<\/ul>\n<div id=\"attachment_8819\" style=\"width: 636px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-8819\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Happy-employee.jpg\" alt=\"Nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac\" width=\"626\" height=\"478\" title=\"Happy-employee\"><\/p>\n<p class=\"wp-caption-text\">Nh\u00e2n vi\u00ean h\u1ea1nh ph\u00fac s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac<\/p>\n<\/div>\n<p><strong>M\u1ecdi th\u1ee9 \u0111\u1ec1u c\u1ea7n \u0111o \u0111\u1ebfm.<\/strong> N\u1ebfu s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c, nh\u00e2n vi\u00ean c\u1ee7a doanh nghi\u1ec7p s\u1ebd lu\u00f4n c\u1ed1 g\u1eafng \u0111\u1ec3 cung c\u1ea5p t\u1edbi kh\u00e1ch h\u00e0ng d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t. H\u1ecd s\u1ebd lu\u00f4n c\u1ed1 g\u1eafng t\u00ecm ki\u1ebfm c\u00e1c c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng trong t\u1eebng t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch tr\u00ean c\u1ea3 m\u1ee9c k\u1ef3 v\u1ecdng. \u0110\u1ec3 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh th\u01b0\u1edbc \u0111o th\u00e0nh c\u00f4ng ch\u00ednh l\u00e0 c\u00e1ch ch\u1eafc ch\u1eafn nh\u1ea5t \u0111\u1ea3m b\u1ea3o cho m\u1ed9t d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u.<\/p>\n<p><strong>N\u1ec1n v\u0103n h\u00f3a c\u00f4ng ty c\u1ea1nh tranh cao s\u1ebd khi\u1ebfn nh\u00e2n vi\u00ean hi\u1ebfm khi \u0111\u1eb7t kh\u00e1ch h\u00e0ng \u1edf v\u1ecb tr\u00ed \u0111\u1ea7u ti\u00ean.<\/strong> Khi m\u1ed9t v\u0103n h\u00f3a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c \u0111\u1ecbnh h\u00ecnh b\u1eb1ng \u0111\u1ea5u \u0111\u00e1 n\u1ed9i b\u1ed9 v\u00e0 s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t gi\u1eefa c\u00e1c \u0111\u1ed3ng nghi\u1ec7p, kh\u00f4ng c\u00f3 tinh th\u1ea7n l\u00e0m vi\u1ec7c nh\u00f3m th\u00ec kh\u1ea3 n\u0103ng \u0111\u1ec3 doanh nghi\u1ec7p \u0111\u00f3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi l\u00e0 r\u1ea5t th\u1ea5p. S\u1ef1 c\u1ea1nh tranh l\u00e0 c\u1ea7n thi\u1ebft, nh\u01b0ng n\u1ebfu m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh qu\u00e1 cao, s\u1ef1 \u01b0u ti\u00ean c\u1ee7a m\u1ed7i nh\u00e2n vi\u00ean l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chi\u1ebfn th\u1eafng \u0111\u01b0\u1ee3c \u0111\u1ed3ng nghi\u1ec7p ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 kh\u00e1ch h\u00e0ng n\u1eefa.<\/p>\n<p><strong>Nh\u1eefng nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c trao quy\u1ec1n s\u1ebd lu\u00f4n ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u00e0 n\u1ed7 l\u1ef1c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/strong> C\u00e1c doanh nghi\u1ec7p x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t n\u1ec1n v\u0103n h\u00f3a m\u00e0 \u1edf \u0111\u00f3 nh\u00e2n vi\u00ean c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 \u0111\u01b0\u1ee3c trao quy\u1ec1n \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u1ebd lu\u00f4n g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn, b\u1edfi c\u00e1c th\u00e0nh vi\u00ean lu\u00f4n ti\u1ebfp nh\u1eadn, ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00e0 l\u00e0m vi\u1ec7c \u0111\u1ec3 gi\u1ea3i quy\u1ebft ch\u00fang m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c. V\u00e0 khi h\u1ecd \u0111\u01b0\u1ee3c doanh nghi\u1ec7p khen th\u01b0\u1edfng cho nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a m\u00ecnh, m\u1ed9t chu tr\u00ecnh t\u00edch c\u1ef1c s\u1ebd \u0111\u01b0\u1ee3c t\u1ea1o ra v\u00e0 k\u1ebft qu\u1ea3 thu \u0111\u01b0\u1ee3c l\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi.<\/p>\n<p>Hsieh chia s\u1ebb r\u1eb1ng: \u201cN\u1ebfu CEO l\u00e0 ng\u01b0\u1eddi duy nh\u1ea5t \u0111\u01b0a ra t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh, doanh nghi\u1ec7p s\u1ebd kh\u00f4ng th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 linh ho\u1ea1t. \u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i kh\u1ee7ng ho\u1ea3ng khi h\u1ecd m\u1edf r\u1ed9ng quy m\u00f4\u201d. Ch\u00ednh nh\u1eefng ng\u01b0\u1eddi g\u1ea7n kh\u00e1ch h\u00e0ng nh\u1ea5t m\u1edbi n\u00ean l\u00e0 ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Zappos \u0111\u1ec3 ch\u00ednh nh\u1eefng \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh \u0111i\u1ec1u g\u00ec l\u00e0 t\u1ed1t nh\u1ea5t cho kh\u00e1ch h\u00e0ng thay v\u00ec c\u00f3 nh\u1eefng ch\u00ednh s\u00e1ch c\u1ee5 th\u1ec3 cho t\u1eebng tr\u01b0\u1eddng h\u1ee3p. S\u1ef1 tin t\u01b0\u1edfng n\u00e0y s\u1ebd lu\u00f4n \u0111\u1ed3ng h\u00e0nh c\u00f9ng h\u1ecd \u0111\u1ec3 gi\u00fap h\u1ecd c\u00f3 \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0 tin khi gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1.<\/p>\n<div id=\"attachment_8818\" style=\"width: 636px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8818\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Trust-employees-1.jpg\" alt=\"Nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 trao quy\u1ec1n s\u1ebd lu\u00f4n ch\u1ecbu tr\u00e1ch nhi\u1ec7m\" width=\"626\" height=\"352\" title=\"Trust-employees-1\"><\/p>\n<p class=\"wp-caption-text\">Nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng v\u00e0 trao quy\u1ec1n s\u1ebd lu\u00f4n ch\u1ecbu tr\u00e1ch nhi\u1ec7m<\/p>\n<\/div>\n<p><strong>Nh\u1eefng nh\u00e2n vi\u00ean kh\u00f4ng c\u1ea3m th\u1ea5y s\u1ef1 ch\u1eafc ch\u1eafn v\u1edbi c\u00f4ng vi\u1ec7c s\u1ebd b\u1ea3o v\u1ec7 b\u1ea3n th\u00e2n tr\u01b0\u1edbc.<\/strong> N\u1ebfu nh\u00e2n vi\u00ean lu\u00f4n c\u1ea3m th\u1ea5y lo l\u1eafng v\u1ec1 c\u00f4ng vi\u1ec7c c\u1ee7a h\u1ecd ho\u1eb7c l\u00e0m vi\u1ec7c trong m\u1ed9t m\u00f4i tr\u01b0\u1eddng v\u0103n h\u00f3a kh\u00f4ng ph\u00f9 h\u1ee3p, h\u1ecd s\u1ebd \u01b0u ti\u00ean b\u1ea3o v\u1ec7 c\u00f4ng vi\u1ec7c, v\u1ecb tr\u00ed c\u1ee7a ch\u00ednh h\u1ecd h\u01a1n l\u00e0 gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u quan tr\u1ecdng \u0111\u1ec3 thi\u1ebft l\u1eadp c\u00e1c quy t\u1eafc c\u1ed1t l\u00f5i l\u00e0 ph\u1ea3i tin t\u01b0\u1edfng nh\u00e2n vi\u00ean v\u00e0 cho h\u1ecd \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 l\u00e0m nh\u1eefng \u0111i\u1ec1u \u0111\u00fang \u0111\u1eafn.<\/p>\n<p>N\u1ebfu b\u1ea1n l\u00e0 nh\u1eefng l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p v\u00e0 mu\u1ed1n t\u1ea1o ra 1 m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c \u0111o\u00e0n k\u1ebft, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi, h\u00e3y nh\u00ecn v\u00e0o t\u1eebng t\u00ednh hu\u1ed1ng v\u00e0 suy ngh\u0129 v\u1ec1 c\u00e1ch \u0111\u1ed9i c\u1ee7a b\u1ea1n x\u1eed l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n cung c\u1ea5p cho nh\u00e2n vi\u00ean t\u1ea5t c\u1ea3 nh\u1eefng th\u1ee9 h\u1ecd c\u1ea7n \u0111\u1ec3 l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 v\u1edbi nhau v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1. V\u00e0 c\u0169ng c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t ch\u00ednh x\u00e1c \u0111\u1ec3 c\u00f3 th\u1ec3 th\u01b0\u1edfng\/ph\u1ea1t \u0111\u00fang v\u00e0 k\u1ecbp th\u1eddi cho nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n.<\/p>\n<p>B\u1ea1n \u0111ang x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p c\u1ee7a m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o, \u0111\u00e3 c\u00f3 t\u00e1c \u0111\u1ed9ng g\u00ec t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hay ch\u01b0a, h\u00e3y chia s\u1ebb v\u1edbi Masterskills nh\u00e9!<\/p>\n<p><em>B\u00e0i li\u00ean quan:<\/em><\/p>\n<ul>\n<li><em>ASOS \u0111\u00e3 \u0111em \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00fa v\u1ecb nh\u01b0 n\u00e0o?<\/em><\/li>\n<li><em>H\u00e0nh tr\u00ecnh t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 g\u00ec? V\u0103n h\u00f3a doanh nghi\u1ec7p l\u00e0 t\u1eadp h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb, th\u00e1i \u0111\u1ed9, ni\u1ec1m tin v\u00e0 c\u00e1c ch\u00ednh s\u00e1ch c\u00f3 vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng cho m\u1ed9t t\u1ed5 ch\u1ee9c. V\u0103n h\u00f3a n\u00e0y \u1ea3nh h\u01b0\u1edfng t\u1edbi m\u1ecdi kh\u00eda c\u1ea1nh c\u1ee7a doanh nghi\u1ec7p, t\u1eeb nh\u00e2n vi\u00ean, t\u1edbi c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi doanh [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53635"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53635"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53635\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}