{"id":53655,"date":"2023-12-20T08:13:59","date_gmt":"2023-12-20T01:13:59","guid":{"rendered":"https:\/\/masterskills.org\/blog\/sang-tao-chuong-trinh-khach-hang-trung-thanh-khong-chi-danh-cho-ong-lon.html"},"modified":"2023-12-20T08:13:59","modified_gmt":"2023-12-20T01:13:59","slug":"sang-tao-chuong-trinh-khach-hang-trung-thanh-khong-chi-danh-cho-ong-lon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/sang-tao-chuong-trinh-khach-hang-trung-thanh-khong-chi-danh-cho-ong-lon.html","title":{"rendered":"S\u00e1ng t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u00f4ng ch\u1ec9 d\u00e0nh cho \u201c\u00f4ng l\u1edbn\u201d"},"content":{"rendered":"
\n

K\u1ec3 t\u1eeb khi ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0\u0111\u1ea7u ti\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u00e0o n\u0103m 1929, n\u00f3\u00a0\u0111\u00e3 li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e1ng ki\u1ebfn ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng s\u1ef1 ra \u0111\u1eddi c\u1ee7a Internet v\u00e0 h\u00ecnh th\u1ee9c mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 thay \u0111\u1ed5i t\u1ea5t c\u1ea3. Li\u1ec7u, ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n kh\u00e1ch h\u00e0ng v\u1eabn c\u00f2n hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng hi\u1ec7n nay? Hay ch\u1ec9 c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u1edbn m\u1edbi \u0111\u1ee7 kh\u1ea3 n\u0103ng kh\u1edfi \u0111\u1ed9ng? H\u00e3y c\u00f9ng tham kh\u1ea3o nh\u1eefng ph\u00e2n t\u00edch chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills.<\/span><\/p>\n

X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1ea1i t\u1eebng \u0111i\u1ec3m k\u1ebft n\u1ed1i <\/b><\/h2>\n

Nh\u1eafc \u0111\u1ebfn h\u00ecnh th\u1ee9c n\u00e0y, ch\u1eafc ch\u1eafn kh\u00f4ng c\u00f3 v\u00ed d\u1ee5 n\u00e0o s\u00e1ng t\u1ea1o h\u01a1n ch\u01b0\u01a1ng tr\u00ecnh My Starbucks Rewards. M\u1eb7c d\u00f9 m\u1ee5c ti\u00eau ch\u01b0\u01a1ng tr\u00ecnh kh\u00f4ng ch\u1ec9 ph\u00e1t tri\u1ec3n ri\u00eang cho k\u00eanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, nh\u01b0ng giao d\u1ecbch qua thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u1eabn chi\u1ebfm m\u1ed9t ph\u1ea7n \u0111\u00e1ng k\u1ec3 (v\u00e0 c\u00f3 xu h\u01b0\u1edbng chi\u1ebfm ph\u1ea7n l\u1edbn) doanh thu \u2013 ngay c\u1ea3 khi s\u1ef1 t\u0103ng tr\u01b0\u1edfng \u0111\u00f4i l\u00fac c\u0169ng c\u00f3 bi\u1ebfn \u0111\u1ed9ng l\u1edbn.<\/span><\/p>\n

Th\u1ef1c t\u1ebf, c\u00e1c app c\u00f2n \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n ch\u01b0\u01a1ng tr\u00ecnh t\u1eb7ng th\u1ebb tri \u00e2n cho kh\u00e1ch h\u00e0ng trung th\u00e0nh truy\u1ec1n th\u1ed1ng v\u00e0 v\u01b0\u1ee3t m\u1ed1c 6 tri\u1ec7u giao d\u1ecbch\/tu\u1ea7n \u2013 \u0111\u00e2y ch\u00ednh l\u00e0 minh ch\u1ee9ng ho\u00e0n h\u1ea3o cho s\u1ee9c m\u1ea1nh c\u1ee7a l\u00f2ng trung th\u00e0nh. L\u00fac n\u00e0y, hi\u1ec7u qu\u1ea3 n\u00f3 mang l\u1ea1i ch\u1eafc ch\u1eafn kh\u00f4ng d\u1eebng l\u1ea1i \u1edf doanh thu t\u1eeb app. Starbucks c\u00f2n t\u00edch h\u1ee3p ph\u1ea7n th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng \u1edf kh\u1eafp m\u1ecdi n\u01a1i t\u00ean h\u1ecd \u0111\u01b0\u1ee3c t\u00ecm th\u1ea5y, t\u1eeb qu\u00e1n cafe \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng t\u1ea1p h\u00f3a \u0111\u1ec3 t\u1ea1o s\u1ef1 \u0111\u1ed9c quy\u1ec1n c\u1ee7a \u201cTh\u1ebb V\u00e0ng\u201d \u2013 ph\u1ea7n th\u01b0\u1edfng ch\u1ec9 d\u00e0nh ri\u00eang cho th\u00e0nh vi\u00ean t\u00edch l\u0169y \u0111\u1ee7 \u0111i\u1ec3m trung th\u00e0nh.<\/span><\/p>\n

\"My<\/p>\n

My Starbucks Rewards ch\u01b0\u01a1ng tr\u00ecnh r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng nh\u1edd kh\u1ea3 n\u0103ng k\u1ebft n\u1ed1i thu\u1eadn ti\u1ec7n t\u1ea1i nhi\u1ec1u \u0111i\u1ec3m<\/p>\n<\/div>\n

Nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1eddng xuy\u00ean s\u1eed d\u1ee5ng Starbucks th\u00edch khoe \u0111\u1ed3 u\u1ed1ng \u0111\u01b0\u1ee3c pha ch\u1ebf th\u1ee7 c\u00f4ng c\u1ee7a h\u1ecd, v\u00ec v\u1eady Th\u1ebb V\u00e0ng ch\u00ednh l\u00e0 h\u00ecnh th\u1ee9c b\u1ed5 sung ho\u00e0n h\u1ea3o \u0111\u1ec3 ch\u1ee9ng t\u1ecf s\u1ef1 trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u c\u0169ng nh\u01b0 bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a tr\u1ea1ng th\u00e1i kh\u00e1c bi\u1ec7t, \u0111\u1eb3ng c\u1ea5p v\u00e0 s\u00e0nh \u0111i\u1ec7u.<\/span><\/p>\n

\u0110\u1ecdc \u0111\u1ebfn \u0111\u00e2y, c\u00f3 th\u1ec3 b\u1ea1n \u0111ang ngh\u0129: T\u00f4i ch\u1ec9 b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn qua website, t\u00f4i c\u00f2n ch\u01b0a l\u00e0m app v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a t\u00f4i ch\u01b0a xu\u1ea5t hi\u1ec7n tr\u00ean k\u1ec7 t\u1ea1i b\u1ea5t c\u1ee9 ti\u1ec7m t\u1ea1p h\u00f3a n\u00e0o. V\u1eady, t\u00f4i c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o khi ch\u01b0a c\u00f3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac tr\u00ean?<\/span><\/p>\n

Ch\u00fang t\u00f4i c\u00f3 th\u1ec3 kh\u1eb3ng \u0111\u1ecbnh ch\u1eafc ch\u1eafn, b\u1ea1n v\u1eabn ho\u00e0n to\u00e0n l\u00e0m \u0111\u01b0\u1ee3c, ngay c\u1ea3 khi kh\u00f4ng c\u00f9ng lo\u1ea1i d\u1ecbch v\u1ee5 tr\u00ean. T\u1ea1i sao b\u1ea1n l\u1ea1i l\u00e3ng qu\u00ean nh\u1eefng ngu\u1ed3n l\u1ef1c: Email marketing, Hotline, Live chat v\u00e0 Remarketing\u2026 \u0110\u00e2y \u0111\u1ec1u l\u00e0 nh\u1eefng \u0111i\u1ec3m ti\u1ebfp x\u00fac ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 gia t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch l\u00e0m \u0111\u01a1n gi\u1ea3n \u0111\u01b0\u1ee3c ch\u1ee9ng m\u00ecnh l\u00e0 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 b\u1ea1n ph\u00e1t tri\u1ec3n\u2026<\/span><\/p>\n

T\u1eadp trung v\u00e0o c\u00e1c l\u1ee3i \u00edch d\u00e0i h\u1ea1n, thay v\u00ec ng\u1eafn h\u1ea1n<\/b><\/h2>\n

M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng giao d\u1ecbch ti\u1ebfp theo v\u00e0 v\u1ec1 l\u00e2u d\u00e0i. Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t n\u0103m 2015 c\u1ee7a Colloquy, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho n\u1ed7 l\u1ef1c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi c\u0169ng nh\u01b0 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh. G\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t ph\u00e2n b\u1ed5 \u0111\u1ed3ng \u0111\u1ec1u ng\u00e2n s\u00e1ch, trong khi 34% cho bi\u1ebft h\u1ecd \u01b0u ti\u00ean h\u01a1n cho vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 18% \u01b0u \u00e1i cho ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/span><\/p>\n

Tuy nhi\u00ean, k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u t\u1eeb Invesp Consulting cho th\u1ea5y 50% kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i s\u1eb5n s\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m m\u1edbi so v\u1edbi 31% kh\u00e1ch h\u00e0ng m\u1edbi mu\u1ed1n l\u00e0m vi\u1ec7c n\u00e0y. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 ph\u1ea7n l\u1edbn c\u00e1c n\u1ed7 l\u1ef1c ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd l\u00fd t\u01b0\u1edfng n\u1ebfu h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, thay v\u00ec th\u00e0nh vi\u00ean m\u1edbi.<\/span><\/p>\n

B\u1ed5 sung th\u00eam l\u00fd do h\u1ee3p l\u00fd \u0111\u1ec3 kh\u00e1ch h\u00e0ng mu\u1ed1n \u1edf l\u1ea1i v\u1edbi b\u1ea1n<\/b><\/h2>\n

\u0110\u00e3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi t\u1ea1i sao kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tham gia ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh ngay trong l\u1ea7n \u0111\u1ea7u ti\u00ean? V\u00e0 \u0111i\u1ec1u g\u00ec khi\u1ebfn h\u1ecd quy\u1ebft \u0111\u1ecbnh \u1edf l\u1ea1i? Nguy\u00ean nh\u00e2n g\u00ec khi\u1ebfn h\u1ecd b\u1ecf \u0111i? B\u00e1o c\u00e1o c\u1ee7a Colloquy d\u01b0\u1edbi \u0111\u00e2y ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap \u00edch cho b\u1ea1n:<\/span><\/p>\n

\"Ch\u01b0\u01a1ng<\/p>\n

Ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/p>\n<\/div>\n

H\u01a1n th\u1ebf n\u1eefa, Colloquy c\u0169ng b\u1ed5 sung r\u1eb1ng doanh nghi\u1ec7p th\u01b0\u1eddng qu\u1ea3ng c\u00e1o \u201cch\u01b0\u01a1ng tr\u00ecnh v\u00e0 l\u1ee3i \u00edch c\u1ee7a n\u00f3 t\u00e1c \u0111\u1ed9ng theo c\u00f9ng m\u1ed9t c\u00e1ch v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh hi\u1ec7n t\u1ea1i c\u0169ng nh\u01b0 ng\u01b0\u1eddi ti\u1ec1m n\u0103ng\u201d, trong khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb kh\u00e1c nhau. N\u1ed7 l\u1ef1c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi n\u00ean t\u1eadp trung v\u00e0o \u201cgi\u00e1 tr\u1ecb giao d\u1ecbch, nh\u1ea5n m\u1ea1nh t\u1edbi l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c gi\u1ea3m gi\u00e1, \u0111i\u1ec3m th\u01b0\u1edfng v\u00e0 h\u01b0\u1edbng d\u1eabn \u0111\u0103ng k\u00fd nh\u1eadn \u0111i\u1ec3m. Trong khi \u0111\u00f3, n\u1ed7 l\u1ef1c tri \u00e2n kh\u00e1ch h\u00e0ng n\u00ean t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb t\u00ecnh c\u1ea3m, nh\u1ea5n m\u1ea1nh c\u00e1c ch\u1ee7 \u0111\u1ec1 nh\u01b0 th\u1eddi gian bao l\u00e2u s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng, s\u1ef1 \u0111\u01a1n gi\u1ea3n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh c\u0169ng nh\u01b0 m\u1ee9c \u0111\u1ed9 k\u1ebft n\u1ed1i cao v\u1edbi gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u201d<\/span><\/p>\n

Nh\u1eefng g\u1ee3i \u00fd tr\u00ean c\u1ea7n \u00e1p d\u1ee5ng linh ho\u1ea1t v\u00e0o th\u1ef1c t\u1ebf ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 s\u00e1ng t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110\u1ed3ng th\u1eddi, c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u1ec1 vi\u1ec7c chi ti\u00eau nhi\u1ec1u h\u01a1n v\u1ec1 cho m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh, t\u00edch h\u1ee3p m\u1ecdi th\u1ee9 \u2013 gi\u1ea3m gi\u00e1, khuy\u1ebfn m\u00e3i v\u00e0 th\u1eadm ch\u00ed qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho.<\/span><\/p>\n

K\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i ch\u01b0\u01a1ng tr\u00ecnh trung th\u00e0nh l\u00e0 m\u1ed9t nh\u00e1nh \u0111\u1ed9c l\u1eadp c\u1ee7a nh\u1eefng n\u1ed7 l\u1ef1c duy tr\u00ec kh\u00e1ch h\u00e0ng c\u1ee7a c\u00f4ng ty, m\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n t\u00edch h\u1ee3p \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a n\u00f3.<\/span><\/p>\n

M\u1edf r\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1edd m\u1edf r\u1ed9ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u00a0<\/b><\/h2>\n

Khi kh\u00e1ch h\u00e0ng tr\u1ea3 l\u1eddi v\u1ec1 l\u00fd do h\u1ecd \u1edf l\u1ea1i v\u1edbi doanh nghi\u1ec7p l\u00e0 \u0111\u1ec3 ki\u1ebfm ph\u1ea7n th\u01b0\u1edfng nhanh h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 m\u1ee9c \u0111\u1ed9 kinh t\u1ebf c\u1ee7a m\u1ed9t l\u1ef1a ch\u1ecdn. Vi\u1ec7c t\u1eb7ng l\u1ea1i ph\u1ea7n l\u1edbn nh\u1eefng h\u00e0ng t\u1ed3n kho kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng c\u00f3 th\u1ec3 duy tr\u00ec. H\u01a1n th\u1ebf n\u1eefa, khi m\u00e0 r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ec1u \u00e1p d\u1ee5ng h\u00ecnh th\u1ee9c n\u00e0y, b\u1ea1n th\u1ef1c s\u1ef1 s\u1ebd kh\u00f3 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n kh\u00e1c bi\u1ec7t.<\/span><\/p>\n

M\u1ed9t trong nh\u1eefng gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o, theo nh\u01b0 nhi\u1ec1u kh\u1ea3o s\u00e1t v\u00e0 nghi\u00ean c\u1ee9u \u0111\u00e3 ghi nh\u1eadn, l\u00e0 th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c. T\u1eeb vi\u1ec7c kh\u00e1ch h\u00e0ng v\u00e0 t\u00e0i x\u1ebf c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u1eb7ng \u0111i\u1ec3m c\u1ee7a My Starbucks Reward hay tr\u1edf th\u00e0nh H\u1ed9i vi\u00ean v\u00e0ng c\u1ee7a Starbucks \u0111\u1ec3 nh\u1eadn \u01b0u \u0111\u00e3i khi s\u1eed d\u1ee5ng Lyft \u2013 \u1ee9ng d\u1ee5ng g\u1ecdi xe taxi, \u0111\u00e3 ch\u1ee9ng t\u1ecf ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh quy m\u00f4 l\u1edbn kh\u00f4ng h\u1eb3n ch\u1ec9 c\u00e1c \u201c\u00f4ng l\u1edbn\u201d m\u1edbi l\u00e0m \u0111\u01b0\u1ee3c. Trong th\u1ef1c t\u1ebf, theo nh\u01b0 bi\u1ec3u \u0111\u1ed3 d\u01b0\u1edbi \u0111\u00e2y, h\u1ecd kh\u00f4ng ch\u1ec9 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng chi ti\u00eau nhi\u1ec1u v\u00e0 mua s\u1eafm th\u01b0\u1eddng xuy\u00ean h\u01a1n t\u1ea1i c\u00e1c c\u1eeda h\u00e0ng m\u00e0 c\u00f2n c\u00f3 m\u1ed9t t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn doanh thu c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\"Importance-of-partnership-1\"<\/p>\n

Doanh thu t\u1eeb ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/b><\/h2>\n

M\u1eb7c d\u00f9 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u1ed1ng c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh v\u1edbi th\u1ebb kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y nh\u01b0ng t\u00e1c \u0111\u1ed9ng c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh v\u1eabn kh\u00e1 m\u1ea1nh m\u1ebd v\u00e0 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n. T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y, h\u01a1n bao gi\u1edd h\u1ebft, kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm k\u1ebft n\u1ed1i qua m\u1ea1ng x\u00e3 h\u1ed9i, th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p t\u00e1c v\u00e0 app di \u0111\u1ed9ng nh\u01b0 l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 s\u1edf h\u1eefu nhi\u1ec1u s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd y\u00eau th\u00edch t\u1eeb \u200b\u200bnh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 \u00a0trung th\u00e0nh.<\/span><\/p>\n

\u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ph\u00e1t huy th\u1ebf m\u1ea1nh, n\u1eafm b\u1eaft nh\u1eefng c\u01a1 h\u1ed9i b\u1ee9t ph\u00e1 so v\u1edbi c\u1eeda h\u00e0ng b\u00e1n l\u1ebb truy\u1ec1n th\u1ed1ng. Khi b\u1ea1n th\u1ef1c hi\u1ec7n m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh l\u00f2ng trung th\u00e0nh h\u1ea5p d\u1eabn v\u00e0 ti\u1ebft ki\u1ec7m cho kh\u00e1ch h\u00e0ng, h\u1ecd s\u1ebd d\u00e0nh cho b\u1ea1n nhi\u1ec1u th\u1eddi gian h\u01a1n v\u1edbi doanh nghi\u1ec7p, refferal v\u00e0 s\u1ef1 trung th\u00e0nh \u2013 nh\u1eefng \u0111i\u1ec1u kh\u00f3 c\u00f3 th\u1ec3 mua \u0111\u01b0\u1ee3c.<\/span><\/p>\n

Li\u1ec7u b\u1ea1n \u0111\u00e3 th\u1eed s\u00e1ng t\u1ea1o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh? L\u00e0m th\u1ebf n\u00e0o m\u00e0 n\u00f3 l\u1ea1i hi\u1ec7u qu\u1ea3? H\u00e3y chia s\u1ebb suy ngh\u0129 v\u00e0 c\u1ea3m nh\u1eadn c\u1ee7a b\u1ea1n v\u1edbi Masterskills nh\u00e9!<\/span><\/p>\n

Theo Kissmetrics<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf<\/em><\/li>\n
  • X\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    K\u1ec3 t\u1eeb khi ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng trung th\u00e0nh\u00a0\u0111\u1ea7u ti\u00ean \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u01b0a ra v\u00e0o n\u0103m 1929, n\u00f3\u00a0\u0111\u00e3 li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng kh\u00f4ng ch\u1ec9 \u0111\u1ec3 l\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n l\u00e0 m\u1ed9t trong nh\u1eefng s\u00e1ng ki\u1ebfn ho\u00e0n h\u1ea3o \u0111\u1ec3 c\u1ee7ng c\u1ed1 m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 th\u01b0\u01a1ng hi\u1ec7u. Nh\u01b0ng s\u1ef1 ra \u0111\u1eddi c\u1ee7a Internet v\u00e0 h\u00ecnh th\u1ee9c mua s\u1eafm tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng \u0111\u00e3 thay \u0111\u1ed5i t\u1ea5t c\u1ea3. Li\u1ec7u, ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n kh\u00e1ch h\u00e0ng v\u1eabn c\u00f2n hi\u1ec7u qu\u1ea3 trong m\u00f4i tr\u01b0\u1eddng hi\u1ec7n nay? Hay ch\u1ec9 c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn l\u1edbn m\u1edbi \u0111\u1ee7 kh\u1ea3 n\u0103ng kh\u1edfi \u0111\u1ed9ng? H\u00e3y c\u00f9ng tham kh\u1ea3o nh\u1eefng ph\u00e2n t\u00edch chi ti\u1ebft qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53655"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53655"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53655\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53655"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53655"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53655"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}