{"id":53688,"date":"2023-12-20T08:21:40","date_gmt":"2023-12-20T01:21:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/social-proof-la-gi-social-proof-anh-huong-den-quyet-dinh-mua-hang-nhu-the-nao.html"},"modified":"2023-12-20T08:21:40","modified_gmt":"2023-12-20T01:21:40","slug":"social-proof-la-gi-social-proof-anh-huong-den-quyet-dinh-mua-hang-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/social-proof-la-gi-social-proof-anh-huong-den-quyet-dinh-mua-hang-nhu-the-nao.html","title":{"rendered":"Social Proof l\u00e0 g\u00ec? Social Proof \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"
\n

Ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi mua s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu h\u1ecd bi\u1ebft r\u1eb1ng \u0111\u00e3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc nh\u1eefng \u0111\u00e1nh gi\u00e1 hay ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 x\u1ebfp h\u1ea1ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u0169ng r\u1ea5t ph\u1ed5 bi\u1ebfn. \u0110\u00e2y l\u00e0 h\u00e0nh \u0111\u1ed9ng th\u1ec3 hi\u1ec7n s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a Social Proof (b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i) \u0111\u1ed1i v\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n

Social Proof l\u00e0 g\u00ec?<\/b><\/h2>\n

S<\/span>ocial Proof l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd t\u1ef1 nhi\u00ean c\u1ee7a con ng\u01b0\u1eddi, ch\u1ecbu t\u00e1c \u0111\u1ed9ng b\u1edfi \u201chi\u1ec7u \u1ee9ng \u0111\u00e1m \u0111\u00f4ng\u201d, khi \u0111\u00f3 h\u1ecd th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng t\u00ecm ki\u1ebfm v\u00e0 m\u00f4 ph\u1ecfng h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh h\u00e0nh vi c\u1ee7a ch\u00ednh m\u00ecnh trong m\u1ed9t t\u00ecnh hu\u1ed1ng x\u00e3 h\u1ed9i c\u1ee5 th\u1ec3.<\/span><\/p>\n

\"Social<\/p>\n

Social Proof l\u00e0 g\u00ec?<\/p>\n<\/div>\n

V\u00ed d\u1ee5: Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn nh\u1eadn th\u1ea5y r\u1eb1ng c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 mua s\u1ea3n ph\u1ea9m t\u1eeb c\u1eeda h\u00e0ng v\u00e0 \u0111\u1ec3 l\u1ea1i \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m t\u1ed1t, \u0111i\u1ec1u n\u00e0y gi\u00fap h\u1ecd c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi mua s\u1eafm s\u1ea3n ph\u1ea9m t\u1eeb c\u1eeda h\u00e0ng \u0111\u00f3.<\/span><\/p>\n

Social Proof c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn trong vi\u1ec7c thay \u0111\u1ed5i h\u00e0nh vi v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a con ng\u01b0\u1eddi th\u00f4ng qua vi\u1ec7c t\u1eadn d\u1ee5ng s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a b\u00ean th\u1ee9 ba. B\u1eb1ng c\u00e1ch chia s\u1ebb th\u00f4ng tin, thu th\u1eadp c\u00e1c \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc, Social Proof t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng lan t\u1ecfa m\u1ea1nh m\u1ebd v\u00e0 th\u00fac \u0111\u1ea9y quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u0169ng d\u1ec5 d\u00e0ng gi\u1ea3i th\u00edch v\u00ec sao Social Proof hay c\u00f2n g\u1ecdi l\u00e0 ti\u1ebfp th\u1ecb b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

\u1ea2nh h\u01b0\u1edfng c\u1ee7a Social Proof \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/b><\/h2>\n

Tr\u00ean th\u1ef1c t\u1ebf, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng tin t\u01b0\u1edfng v\u00e0o nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng kh\u00e1c h\u01a1n l\u00e0 tin t\u01b0\u1edfng v\u00e0o nh\u1eefng ng\u01b0\u1eddi b\u00e1n h\u00e0ng. Do \u0111\u00f3, \u0111\u1ec3 t\u0103ng th\u00eam ni\u1ec1m tin, h\u1ecd b\u1eaft \u0111\u1ea7u t\u00ecm ki\u1ebfm nh\u1eefng ph\u1ea3n h\u1ed3i ho\u1eb7c \u0111\u00e1nh gi\u00e1 t\u1ed1t t\u1eeb ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u01b0\u1edbc, cho \u0111\u1ebfn khi h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 tin ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/p>\n

Theo k\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t t\u1eeb Trustpilot:<\/span><\/p>\n

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  • 98% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y \u00edt nh\u1ea5t m\u1ed9t b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i (social proof) \u0111\u1ec3 l\u00e0m t\u0103ng th\u00eam ni\u1ec1m tin tr\u01b0\u1edbc khi mua h\u00e0ng.\u00a0<\/span><\/li>\n
  • Trong s\u1ed1 c\u00e1c lo\u1ea1i b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng mua s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi th\u1ea5y x\u1ebfp h\u1ea1ng sao v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c (82%), x\u1ebfp h\u1ea1ng sao (79%) v\u00e0 l\u1eddi ch\u1ee9ng th\u1ef1c kh\u00e1ch h\u00e0ng (78%).<\/span><\/li>\n
  • Th\u1ebf h\u1ec7 gen Z (72%), th\u1ebf h\u1ec7 gen X (65%) v\u00e0 th\u1ebf h\u1ec7 Millennials (66%) \u0111\u1ec1u mua h\u00e0ng d\u1ef1a tr\u00ean b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i.<\/span><\/li>\n<\/ul>\n
    \"\u1ea2nh<\/p>\n

    \u1ea2nh h\u01b0\u1edfng c\u1ee7a Social Proof \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/p>\n<\/div>\n

    M\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u kh\u00e1c c\u0169ng kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u00e1c \u0111\u1ed9ng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0:<\/span><\/p>\n

      \n
    • 92% ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn (theo BrightLocal)<\/span><\/li>\n
    • 82% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn t\u01b0\u01a1ng t\u1ef1 nh\u01b0 tin t\u01b0\u1edfng v\u00e0o c\u00e1c \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n (theo Nielsen)<\/span><\/li>\n
    • 93% ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng h\u01a1n n\u1ebfu h\u1ecd nh\u00ecn th\u1ea5y c\u00e1c \u0111\u00e1nh gi\u00e1 ho\u1eb7c b\u00ecnh lu\u1eadn t\u00edch c\u1ef1c (theo Bazaarvoice)<\/span><\/li>\n<\/ul>\n

      T\u1eeb c\u00e1c s\u1ed1 li\u1ec7u tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y r\u00f5 r\u00e0ng Social Proof c\u00f3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd \u0111\u1ebfn h\u00e0nh vi v\u00e0 nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. Khi b\u1ea1n cung c\u1ea5p c\u00e0ng nhi\u1ec1u b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i, m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng c\u00e0ng t\u0103ng. \u0110\u00e2y kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi, m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i tr\u1edf n\u00ean trung th\u00e0nh v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

      C\u00e1c lo\u1ea1i b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n

      C\u00f3 6 lo\u1ea1i b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng hi\u1ec7n nay:<\/span><\/p>\n

      L\u1eddi ch\u1ee9ng th\u1ef1c: <\/i><\/b>l\u00e0 nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u \u0111\u01a1n gi\u1ea3n v\u00e0 ng\u1eafn g\u1ecdn t\u1eeb nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111ang r\u1ea5t h\u00e0i l\u00f2ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. L\u1eddi th\u1ef1c ch\u1ee9ng th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n \u1edf c\u00e1c v\u1ecb tr\u00ed nh\u01b0: trang \u0111\u00edch website, landing page,\u2026<\/span><\/p>\n

      X\u1ebfp h\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1:<\/i><\/b> l\u00e0 nh\u1eefng \u0111\u00e1nh gi\u00e1 s\u1ed1, x\u1ebfp h\u1ea1ng theo thang \u0111i\u1ec3m 5 sao ho\u1eb7c v\u0103n b\u1ea3n v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Lo\u1ea1i b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i n\u00e0y th\u01b0\u1eddng xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0: Shopee, Tik Tok Shop, Lazada,..<\/span><\/p>\n

      \"C\u00e1c<\/p>\n

      C\u00e1c lo\u1ea1i b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i<\/p>\n<\/div>\n

      Ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i:<\/i><\/b> l\u00e0 l\u1eddi khen ng\u1ee3i t\u1eeb kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec1 c\u1eadp v\u1ec1 m\u1ed9t s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u1ec3 ph\u1ed5 bi\u1ebfn v\u1edbi m\u1ed9t nh\u00f3m ng\u01b0\u1eddi c\u1ee5 th\u1ec3. N\u00f3 th\u01b0\u1eddng th\u1ec3 hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean Facebook, ho\u1eb7c b\u00ecnh lu\u1eadn tr\u00ean Instagram,\u2026<\/span><\/p>\n

      Nghi\u00ean c\u1ee9u \u0111i\u1ec3n h\u00ecnh (Case Study):<\/i><\/b> l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch chuy\u00ean s\u00e2u d\u1ef1a tr\u00ean d\u1eef li\u1ec7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n \u0111\u00e3 cung c\u1ea5p. Th\u00f4ng qua s\u1ed1 li\u1ec7u, b\u1eb1ng ch\u1ee9ng thuy\u1ebft ph\u1ee5c c\u1ee5 th\u1ec3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 gi\u00fap h\u1ecd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/span><\/p>\n

      Ph\u1ea1m vi truy\u1ec1n th\u00f4ng:<\/i><\/b> l\u00e0 khi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng uy t\u00edn nh\u01b0 b\u00e1o ch\u00ed, truy\u1ec1n h\u00ecnh, ho\u1eb7c trang web c\u00f3 uy t\u00edn, \u0111i\u1ec1u n\u00e0y mang l\u1ea1i s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

      Gi\u1ea3i th\u01b0\u1edfng ng\u00e0nh:<\/i><\/b> l\u00e0 m\u1ed9t c\u00e1ch m\u1ea1nh m\u1ebd \u0111\u1ec3 ch\u1ee9ng minh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Khi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c gi\u1ea3i th\u01b0\u1edfng ho\u1eb7c \u0111\u01b0\u1ee3c c\u00f4ng nh\u1eadn b\u1edfi c\u00e1c t\u1ed5 ch\u1ee9c trong ng\u00e0nh, \u0111i\u1ec1u n\u00e0y l\u00e0 m\u1ed9t b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i quan tr\u1ecdng.\u00a0<\/span><\/p>\n

      \u1ee8ng d\u1ee5ng Social Proof trong marketing<\/b><\/h2>\n

      D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 ph\u01b0\u01a1ng ph\u00e1p marketing \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng v\u1ec1 social proof:\u00a0<\/span><\/p>\n

      Seeding<\/b><\/h3>\n

      Seeding l\u00e0 m\u1ed9t chi\u1ebfn thu\u1eadt ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn, trong \u0111\u00f3 nh\u1eefng ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung seeding \u0111\u00f3ng vai tr\u00f2 l\u00e0 m\u1ed9t ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u01b0\u1edbc, ho\u1eb7c nh\u01b0 m\u1ed9t ng\u01b0\u1eddi b\u1ea1n, m\u1ed9t ng\u01b0\u1eddi c\u00f9ng ch\u00ed h\u01b0\u1edbng, ho\u1eb7c m\u1ed9t ng\u01b0\u1eddi c\u1ed1 v\u1ea5n trong h\u00e0nh tr\u00ecnh mua h\u00e0ng.<\/span><\/p>\n

      V\u00ed d\u1ee5: n\u1ed9i dung seeding m\u00e0 ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng hay b\u1eaft g\u1eb7p l\u00e0 c\u00e1c d\u00f2ng b\u00ecnh lu\u1eadn t\u01b0\u01a1ng t\u1ef1 nhau:<\/span><\/p>\n

        \n
      • S\u1ea3n ph\u1ea9m n\u00e0y th\u1eadt tuy\u1ec7t v\u1eddi! T\u00f4i \u0111\u00e3 s\u1eed d\u1ee5ng v\u00e0 r\u1ea5t h\u00e0i l\u00f2ng v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3.<\/span><\/li>\n
      • M\u00ecnh \u0111\u00e3 mua s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0 th\u1ef1c s\u1ef1 h\u00e0i l\u00f2ng. \u0110\u00e1ng \u0111\u1ed3ng ti\u1ec1n b\u00e1t g\u1ea1o!<\/span><\/li>\n
      • T\u00f4i \u0111\u00e3 mua s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0 th\u1ea5y n\u00f3 th\u1ef1c s\u1ef1 \u0111\u00e1ng \u0111\u1ec3 th\u1eed.<\/span><\/li>\n
      • S\u1ea3n ph\u1ea9m v\u01b0\u1ee3t xa mong \u0111\u1ee3i c\u1ee7a t\u00f4i\u2026.<\/span><\/li>\n<\/ul>\n
        \"V\u00ed<\/p>\n

        V\u00ed d\u1ee5 b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i: Seeding<\/p>\n<\/div>\n

        Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng seeding c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch c\u00e2n nh\u1eafc v\u00e0 \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u1ec3 tr\u00e1nh vi\u1ec7c b\u1ecb l\u1ea1m d\u1ee5ng qu\u00e1 m\u1ee9c. Khi seeding \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u, n\u00f3 c\u00f3 th\u1ec3 b\u1ecb coi l\u00e0 th\u01b0 r\u00e1c ho\u1eb7c l\u00e0m gi\u1ea3m m\u1ee9c \u0111\u1ed9 tin c\u1eady ho\u1eb7c \u1ea3nh h\u01b0\u1edfng t\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y th\u01b0\u1eddng x\u1ea3y ra khi c\u00f3 nh\u1eefng seeding kh\u00f4ng \u0111\u00e1ng tin c\u1eady ho\u1eb7c khi n\u1ed9i dung seeding b\u1ecb tr\u00f9ng l\u1eb7p, spam nhi\u1ec1u l\u1ea7n.<\/span><\/p>\n

        Influencer marketing<\/b><\/h3>\n

        Theo Twitter, 49% kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m th\u00f4ng qua ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, v\u00e0 kho\u1ea3ng 40% kh\u00e1ch h\u00e0ng ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u0169ng d\u1ef1a tr\u00ean vi\u1ec7c th\u1ea5y nh\u1eefng influencers tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n

        Khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p t\u00e1c v\u1edbi influencers, h\u1ecd \u0111ang c\u1ed1 g\u1eafng x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch ch\u1ee9ng minh r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u00e1ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng. Ngo\u00e0i ra, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ec3:\u00a0<\/span><\/p>\n

          \n
        • Th\u00fac \u0111\u1ea9y s\u1ef1 tham gia ho\u1eb7c thu h\u00fat ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m<\/span><\/li>\n
        • X\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn, c\u00f3 \u0111\u1ed9 tin c\u1eady cao v\u00e0 ti\u1ebfp c\u1eadn r\u1ed9ng r\u00e3i ng\u01b0\u1eddi d\u00f9ng<\/span><\/li>\n
        • T\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web v\u00e0 fanpage,\u2026.<\/span><\/li>\n<\/ul>\n
          \"\u1ee8ng<\/p>\n

          \u1ee8ng d\u1ee5ng Social Proof: Influencer Marketing<\/p>\n<\/div>\n

          V\u00ed d\u1ee5: Jennifer Selter, m\u1ed9t ng\u01b0\u1eddi m\u1eabu th\u1ec3 h\u00ecnh n\u1ed5i ti\u1ebfng ng\u01b0\u1eddi M\u1ef9, s\u1edf h\u1eefu h\u01a1n 12,8 tri\u1ec7u ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Instagram, n\u1ed5i ti\u1ebfng l\u00e0 chuy\u00ean gia v\u1ec1 s\u1ee9c kh\u1ecfe v\u00e0 th\u1ec3 h\u00ecnh. G\u1ea7n \u0111\u00e2y, c\u00f4 \u1ea5y \u0111\u00e3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh tr\u00ean Instagram v\u1ec1 nh\u1eefng m\u00f3n \u0103n nh\u1eb9 v\u00e0 l\u00e0nh m\u1ea1nh m\u00e0 c\u00f4 \u1ea5y t\u1ea1o ra b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a Blendjet. V\u1edbi m\u1ed7i b\u00e0i \u0111\u0103ng, c\u00f4 \u1ea5y thu h\u00fat t\u1eeb h\u01a1n 300 \u0111\u1ebfn 400 tri\u1ec7u l\u01b0\u1ee3t xem, cho th\u1ea5y \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a c\u00f4 \u1ea5y tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. \u0110\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 xu\u1ea5t s\u1eafc v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng influencer \u0111\u1ec3 t\u1ea1o s\u1ef1 c\u00f4ng nh\u1eadn cho th\u01b0\u01a1ng hi\u1ec7u Blendjet.<\/span><\/p>\n

          Xem th\u00eam:\u00a0C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch influencer marketing th\u00e0nh c\u00f4ng<\/strong><\/em><\/p>\n

          WOM (Word-of-mouth) marketing<\/b><\/h3>\n

          Theo nghi\u00ean c\u1ee9u t\u1eeb Nielsen, kho\u1ea3ng 83% kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u b\u1edfi gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u kh\u00e1c, kho\u1ea3ng 88% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u cho bi\u1ebft h\u1ecd tin t\u01b0\u1edfng c\u00e1c \u0111\u1ec1 xu\u1ea5t t\u1eeb b\u1ea1n b\u00e8 v\u00e0 gia \u0111\u00ecnh h\u01a1n b\u1ea5t k\u1ef3 h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o n\u00e0o kh\u00e1c. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb kh\u00e1c.<\/span><\/p>\n

          Xem th\u00eam: WOM marketing: kh\u00e1i ni\u1ec7m v\u00e0 l\u1ee3i \u00edch<\/strong><\/em><\/p>\n

          Advocacy marketing<\/b><\/h3>\n

          Advocacy marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 s\u1eed d\u1ee5ng s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra qu\u1ea3ng c\u00e1o gi\u00e1n ti\u1ebfp cho th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m. Thay v\u00ec t\u1ef1 m\u00ecnh qu\u1ea3ng c\u00e1o, doanh nghi\u1ec7p t\u1ea1o \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 nguy\u1ec7n chia s\u1ebb kinh nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a h\u1ecd v\u00e0 n\u00f3i t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

          K\u1ebft qu\u1ea3 c\u1ee7a Hootsuite cho th\u1ea5y r\u1eb1ng, nh\u1edd s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb nh\u00f3m c\u1ed9ng \u0111\u1ed3ng, doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng 70% v\u1ec1 s\u1ef1 tham gia v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f9ng v\u1edbi m\u1ee9c t\u0103ng 25% s\u1ed1 l\u01b0\u1ee3ng y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 ch\u1ec9 trong kho\u1ea3ng 6 th\u00e1ng.<\/span><\/p>\n

          Referral marketing<\/b><\/h3>\n

          Referral marketing l\u00e0 m\u1ed9t m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00f4ng qua vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i chia s\u1ebb tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111\u1ec1 xu\u1ea5t cho ng\u01b0\u1eddi kh\u00e1c. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 v\u00e0 x\u00e2y d\u1ef1ng s\u1ef1 t\u00edn nhi\u1ec7m v\u00e0 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

          V\u00ed d\u1ee5: Tesla th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c n\u00e0y m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng khi t\u1ea1o ra c\u00e1c g\u00f3i gi\u1edbi thi\u1ec7u mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u1eb7c bi\u1ec7t, khi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i gi\u1edbi thi\u1ec7u \u0111\u01a1n \u0111\u1eb7t h\u00e0ng m\u1edbi th\u00ec h\u1ecd c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u1ea3m gi\u00e1 \u0111\u00e1ng kinh ng\u1ea1c, v\u00e0 n\u1ebfu h\u1ecd gi\u1edbi thi\u1ec7u \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi, h\u1ecd c\u00f3 c\u01a1 h\u1ed9i s\u1edf h\u1eefu c\u00e1c d\u00f2ng xe \u0111\u1eb7c bi\u1ec7t v\u00e0 th\u1eadm ch\u00ed l\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfc xe mi\u1ec5n ph\u00ed. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y Tesla \u0111\u00e3 x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u00f4ng minh v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

          Nh\u01b0 v\u1eady, Social Proof \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb h\u1eefu \u00edch kh\u00f4ng ch\u1ec9 t\u1ea1o ni\u1ec1m tin, s\u1ef1 \u0111\u00e1ng tin c\u1eady \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng m\u00e0 c\u00f2n \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. S\u1ef1 hi\u1ec3u bi\u1ebft v\u00e0 \u1ee9ng d\u1ee5ng ch\u00ednh x\u00e1c Social Proof l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

          Xem th\u00eam:<\/strong><\/em><\/p>\n

          \u00c1p d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc \u0111\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3<\/strong><\/em><\/p>\n

          T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng<\/strong><\/em><\/p>\n

          Khai th\u00e1c t\u00e2m l\u00fd h\u1ecdc ti\u1ebfp th\u1ecb \u0111\u1ec3 thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ea3m th\u1ea5y t\u1ef1 tin h\u01a1n khi mua s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ebfu h\u1ecd bi\u1ebft r\u1eb1ng \u0111\u00e3 c\u00f3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3 v\u00e0 c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c. \u0110\u1ed3ng th\u1eddi, vi\u1ec7c th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc nh\u1eefng \u0111\u00e1nh gi\u00e1 hay ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 x\u1ebfp h\u1ea1ng c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u00f3 tr\u01b0\u1edbc khi ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u0169ng r\u1ea5t ph\u1ed5 bi\u1ebfn. \u0110\u00e2y l\u00e0 h\u00e0nh \u0111\u1ed9ng th\u1ec3 hi\u1ec7n s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a Social Proof (b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i) \u0111\u1ed1i v\u1edbi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53688"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53688"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53688\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}