{"id":53694,"date":"2023-12-20T08:22:38","date_gmt":"2023-12-20T01:22:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-nhom-email-va-tac-dong-toi-long-trung-thanh-cua-khach-hang.html"},"modified":"2023-12-20T08:22:38","modified_gmt":"2023-12-20T01:22:38","slug":"phan-nhom-email-va-tac-dong-toi-long-trung-thanh-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-nhom-email-va-tac-dong-toi-long-trung-thanh-cua-khach-hang.html","title":{"rendered":"Ph\u00e2n nh\u00f3m Email v\u00e0 t\u00e1c \u0111\u1ed9ng t\u1edbi l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\n

Nghi\u00ean c\u1ee9u cho th\u1ea5y, c\u00e1c chi\u1ebfn d\u1ecbch chia nh\u00f3m g\u1eedi email kh\u00e1ch h\u00e0ng c\u00f3 t\u1ec9 l\u1ec7 m\u1edf cao h\u01a1n t\u1edbi 14,25% so v\u1edbi th\u00f4ng th\u01b0\u1eddng.\u00a0Chia nh\u1ecf nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n\u00a0t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p nh\u1ea5t, nh\u1edd \u0111\u00f3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm, t\u0103ng doanh thu v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

Gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h2>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh ch\u00ednh l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y ch\u1eafc ch\u1eafn ai c\u0169ng hi\u1ec3u. V\u00e0 c\u00f3 m\u1ed9t s\u1ef1 th\u1eadt hi\u1ec3n nhi\u00ean kh\u00e1c l\u00e0 nh\u1eefng ng\u01b0\u1eddi h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng quay tr\u1edf l\u1ea1i mua h\u00e0ng, chia s\u1ebb v\u1edbi b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a h\u1ecd v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. Th\u1eadm ch\u00ed khi c\u1ea7n thi\u1ebft, h\u1ecd c\u00f2n b\u1ea3o v\u1ec7 th\u01b0\u01a1ng hi\u1ec7u trong tr\u01b0\u1eddng h\u1ee3p kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng.<\/p>\n

\u0110\u1ec3 c\u00f3\u00a0\u0111\u01b0\u1ee3c s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i cung c\u1ea5p gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t, n\u1ed5i b\u1eadt v\u00e0 ch\u01b0a t\u1eebng c\u00f3 t\u1edbi ng\u01b0\u1eddi mua. Thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n s\u1ea3n ph\u1ea9m, h\u00e3y mang \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u1ea1o \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n t\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Donna Peeples c\u1ee7a Motivated chia s\u1ebb: \u201cVi\u1ec7c li\u00ean t\u1ee5c cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c, nh\u1eefng gi\u00e1 tr\u1ecb v\u01b0\u1ee3t mong \u0111\u1ee3i s\u1ebd t\u1ea1o n\u00ean l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. S\u1ef1\u00a0trung th\u00e0nh kh\u00f4ng \u0111\u01a1n thu\u1ea7n d\u1ef1a tr\u00ean vi\u1ec7c \u0111\u01b0\u1ee3c\u00a0\u0111\u00e1p \u1ee9ng nhu c\u1ea7u, mong mu\u1ed1n m\u00e0 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi\u1ebfn kh\u00e1ch h\u00e0ng th\u00edch th\u00fa, h\u00e0o h\u1ee9ng v\u00e0 quy\u1ebft \u0111\u1ecbnh quay tr\u1edf l\u1ea1i\u201d.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i chi\u1ebfn l\u01b0\u1ee3c, hi v\u1ecdng b\u1ea1n \u00e1p d\u1ee5ng hi\u1ec7u qu\u1ea3 \u0111\u1ec3 n\u00e2ng cao l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng t\u1ea1i doanh nghi\u1ec7p c\u1ee7a m\u00ecnh. M\u1ed9t trong s\u1ed1 \u0111\u00f3 Masterskills \u0111\u1eb7c bi\u1ec7t \u1ea5n t\u01b0\u1ee3ng\u00a0ch\u00ednh l\u00e0 t\u1ea1o NG\u1ea0C NHI\u00caN trong t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng.<\/p>\n

\"10<\/p>\n

10 chi\u1ebfn l\u01b0\u1ee3c n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Convince v\u00e0 Convert, 44% s\u1ed1 ng\u01b0\u1eddi nh\u1eadn email qu\u1ea3ng c\u00e1o th\u1ef1c hi\u1ec7n \u00edt nh\u1ea5t m\u1ed9t giao d\u1ecbch trong 12 th\u00e1ng. V\u00ec th\u1ebf, s\u1eed d\u1ee5ng email \u0111\u1ec3 m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 t\u0103ng doanh thu ch\u1eafc ch\u1eafn s\u1ebd \u0111em l\u1ea1i\u00a0hi\u1ec7u qu\u1ea3 kh\u00e1c bi\u1ec7t.<\/p>\n

Kh\u00f4ng nh\u1eefng th\u1ebf, email c\u00f2n l\u00e0 m\u1ed9t k\u00eanh \u0111\u1ec3 doanh nghi\u1ec7p tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi mua m\u1ed9t c\u00e1ch th\u00e2n m\u1eadt. Ch\u00ednh v\u00ec v\u1eady, \u0111\u1ea3m b\u1ea3o th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u1edbi t\u1eebng c\u00e1 nh\u00e2n r\u1ea5t quan tr\u1ecdng.<\/p>\n

Nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng, 41% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd c\u00f3 xu h\u01b0\u1edbng mua nhi\u1ec1u h\u01a1n t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb g\u1eedi email d\u1ef1a tr\u00ean th\u00f3i quen t\u00ecm ki\u1ebfm v\u00e0 h\u00e0nh vi mua s\u1eafm c\u1ee7a m\u00ecnh. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng nh\u01b0 ch\u00ednh b\u1ea1n ch\u1eafc ch\u1eafn kh\u00f4ng th\u00edch nh\u1eadn email h\u00e0ng lo\u1ea1t, thi\u1ebfu t\u00ednh c\u00e1 nh\u00e2n h\u00f3a. Thay v\u00e0o \u0111\u00f3, h\u1ecd \u0111\u01a1n gi\u1ea3n mu\u1ed1n nh\u1eadn nh\u1eefng th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u \u2013 c\u0169ng ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng mong mu\u1ed1n doanh nghi\u1ec7p mang l\u1ea1i. \u0110\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n n\u00ean c\u00e2n nh\u1eafc coi email nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 tr\u00ean con \u0111\u01b0\u1eddng chinh ph\u1ee5c l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n

Kh\u1ea3 n\u0103ng ph\u00e2n lo\u1ea1i<\/h2>\n

Ph\u00e2n lo\u1ea1i ch\u00ednh l\u00e0 \u201cqu\u00e1 tr\u00ecnh ph\u00e2n chia kh\u00e1ch h\u00e0ng th\u00e0nh c\u00e1c nh\u00f3m nh\u1ecf kh\u00e1c nhau c\u00f3 chung m\u1ed9t s\u1ed1 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1\u201d.\u00a0V\u00e0 ph\u00e2n lo\u1ea1i l\u00f2ng trung th\u00e0nh ch\u00ednh l\u00e0 c\u00e1ch b\u1ea1n nh\u00f3m kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 tham gia c\u1ee7a h\u1ecd v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.\u00a0M\u1ee5c \u0111\u00edch c\u1ee7a vi\u1ec7c l\u00e0m tr\u00ean nh\u1eb1m h\u1ed7 tr\u1ee3 t\u1ed1i \u0111a c\u00e1c chi\u1ebfn d\u1ecbch email c\u00e1 nh\u00e2n \u0111\u1ec3\u00a0nh\u1eafm m\u1ee5c ti\u00eau h\u00e0nh vi v\u00e0 quy\u1ec1n l\u1ee3i c\u1ee7a ng\u01b0\u1eddi mua.<\/p>\n

K\u1ebft qu\u1ea3 m\u1ed9t nghi\u00ean c\u1ee9u g\u1ea7n \u0111\u00e2y cho bi\u1ebft, vi\u1ec7c g\u1eedi email nh\u1eafm m\u1ee5c ti\u00eau cho c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 k\u1ebft qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i h\u01a1n h\u1eb3n, v\u1edbi t\u1ec9 l\u1ec7 m\u1edf th\u01b0 cao h\u01a1n 40%, click cao h\u01a1n 22% v\u00e0 t\u1ef7 l\u1ec7 giao d\u1ecbch c\u0169ng cao h\u01a1n t\u1edbi 29%. T\u01b0\u01a1ng t\u1ef1,\u00a0Pat Flynn, d\u1eabn ch\u01b0\u01a1ng tr\u00ecnh Smart Passive Income, c\u0169ng g\u1ee3i \u00fd ph\u00e1t tri\u1ec3n c\u00e1c h\u00ecnh th\u1ee9c n\u1ed9i dung kh\u00e1c nhau cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau:<\/p>\n

\u201cTrong ng\u00e0nh c\u00f4ng nghi\u1ec7p s\u1ee9c kh\u1ecfe, ch\u1eb3ng h\u1ea1n s\u1ebd c\u00f3 nh\u1eefng ng\u01b0\u1eddi ch\u1ec9 quan t\u00e2m \u0111\u1ebfn vi\u1ec7c gi\u1ea3m c\u00e2n, trong khi c\u00f3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c l\u1ea1i ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c n\u00e2ng cao s\u1ee9c kh\u1ecfe, th\u1ec3 l\u1ef1c. X\u00e9t ri\u00eang kh\u00eda c\u1ea1nh n\u00e2ng cao th\u1ec3 l\u1ef1c, c\u00f3 ng\u01b0\u1eddi t\u00ecm ki\u1ebfm gi\u1ea3i ph\u00e1p t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng\/th\u1eddi gian t\u1eadp, s\u1ed1 kh\u00e1c mong mu\u1ed1n m\u1ed9t c\u01a1 th\u1ec3 th\u1eadt s\u1ef1 s\u0103n ch\u1eafc\u201d.<\/p>\n

T\u00ecm hi\u1ec3u s\u1edf th\u00edch v\u00e0 th\u00f3i quen mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 b\u1eaft bu\u1ed9c v\u00ec y\u1ebfu t\u1ed1 n\u00e0y s\u1ebd quy\u1ebft \u0111\u1ecbnh vi\u1ec7c b\u1ea1n g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u00f3 \u0111\u1ee7 quan tr\u1ecdng \u0111\u1ec3 kh\u00e1ch h\u00e0ng quan t\u00e2m hay kh\u00f4ng, nh\u1edd \u0111\u00f3, ti\u1ebft ki\u1ec7m c\u1ea3 v\u1ec1 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c cho doanh nghi\u1ec7p.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 t\u1eeb MyBinding trong ph\u00e2n t\u00edch l\u1ecbch s\u1eed mua h\u00e0ng kh\u00e1 th\u00fa v\u1ecb:<\/p>\n

\"My<\/p>\n

My Binding \u0111\u00e3 c\u00f3 m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng nh\u1edd k\u1ebft h\u1ee3p hi\u1ec7u qu\u1ea3 vi\u1ec7c ph\u00e2n t\u00edch l\u1ecbch s\u1eed kh\u00e1ch h\u00e0ng v\u1edbi Email Marketing<\/p>\n<\/div>\n

Kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf gi\u1ecf h\u00e0ng \u0111\u01b0\u1ee3c gi\u1ea3m gi\u00e1 t\u1edbi 15% \u0111\u1ec3 h\u00fat h\u1ecd tr\u1edf l\u1ea1i chu k\u1ef3 mua s\u1eafm. Trong khi kh\u00e1ch h\u00e0ng trung th\u00e0nh kh\u1ea3 n\u0103ng tr\u1edf l\u1ea1i mua s\u1eafm cao h\u01a1n c\u0169ng nh\u01b0 \u00edt quan t\u00e2m t\u1edbi m\u1ee9c \u01b0u \u0111\u00e3i s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c chi\u1ebft kh\u1ea5u th\u1ea5p h\u01a1n m\u1ed9t ch\u00fat, 10%.<\/p>\n

Email nh\u1eafm m\u1ee5c ti\u00eau kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h2>\n

B\u1ea1n c\u00f3 th\u1ec3 tu\u1ed9t m\u1ea5t c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh n\u1ebfu b\u1ea1n kh\u00f4ng g\u1eedi email ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng cho nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u01b0\u1ee3c ph\u00e2n lo\u1ea1i c\u1ee7a m\u00ecnh.\u00a0Email ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p ph\u1ea3n \u1ee9ng l\u1ea1i t\u1eebng h\u00e0nh \u0111\u1ed9ng kh\u00e1ch h\u00e0ng. Nghi\u00ean c\u1ee9u cho th\u1ea5y, xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i m\u1edbi ch\u1ec9 d\u1eebng \u1edf vi\u1ec7c g\u1eedi email ch\u00e0o \u0111\u00f3n, trong khi email t\u1ef1 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i hi\u1ec7n \u0111ang b\u1ecb b\u1ecf ng\u1ecf.<\/p>\n

MarketingSherpa th\u1ed1ng k\u00ea, 24% \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng v\u00e0o vi\u1ec7c g\u1eedi c\u00e1c tin nh\u1eafn bu\u1ed9c \u2013 ph\u1ea3i \u2013 c\u00f3 (v\u00ed d\u1ee5 nh\u01b0 ng\u00e0y sinh nh\u1eadt hay c\u1ea7n gia h\u1ea1n d\u1ecbch v\u1ee5) v\u00e0 ch\u1ec9 c\u00f3 18% \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch h\u00e0ng tr\u00ean site.\u00a0Ch\u00ednh v\u00ec th\u1ebf, \u0111\u00e3 \u0111\u1ebfn l\u00fac b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u xem x\u00e9t d\u1eef li\u1ec7u email c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ef1 hi\u1ec3u bi\u1ebft t\u1ed1t h\u01a1n, c\u0169ng nh\u01b0 kh\u00f4ng b\u1ecf l\u1ee1 hi\u1ec7u qu\u1ea3 c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y.<\/p>\n

Derek Buntin, Adonis Media c\u0169ng chia s\u1ebb: \u201cDoanh nghi\u1ec7p c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch email \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edf email nh\u01b0ng ch\u01b0a mua h\u00e0ng. Sau \u0111\u00f3, g\u1eedi email ti\u1ebfp theo \u0111\u1ec3 th\u00f4i th\u00fac h\u1ecd h\u00e0nh \u0111\u1ed9ng\u201d. Ch\u1eb3ng h\u1ea1n, khi kh\u00e1ch h\u00e0ng \u0111\u1eb7t m\u1ed9t tour du l\u1ecbch, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd g\u1eedi m\u1ed9t email ch\u00e0o \u0111\u00f3n h\u1ecd v\u1ec1 nh\u00e0 khi k\u1ebft th\u00fac k\u1ef3 ngh\u1ec9. T\u1ea5t nhi\u00ean trong email \u0111\u00e3 bao g\u1ed3m th\u00f4ng b\u00e1o gi\u1ea3m gi\u00e1 \u0111\u1ed1i v\u1edbi chuy\u1ebfn \u0111i ti\u1ebfp theo c\u1ee7a h\u1ecd.\u00a0V\u1edbi tr\u1ecdng t\u00e2m l\u00e0 l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng, h\u00e3y c\u00e2n nh\u1eafc t\u1edbi vi\u1ec7c g\u1eedi email nh\u1eafc l\u1ecbch mua l\u1ea1i, xin \u00fd ki\u1ebfn \u200b\u200bph\u1ea3n h\u1ed3i hay th\u01b0 m\u1eddi cho c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh VIP, tri \u00e2n kh\u00e1ch h\u00e0ng\u2026<\/p>\n

\u201cChi\u1ebfn d\u1ecbch gia t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng tr\u00ean to\u00e0n b\u1ed9 v\u00f2ng \u0111\u1eddi c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb l\u1eddi ch\u00e0o ban \u0111\u1ea7u cho \u0111\u1ebfn th\u00f4ng b\u00e1o gia h\u1ea1n\u2026 Theo \u0111\u00e1nh gi\u00e1, ch\u00fang c\u00f3 xu h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n so v\u1edbi m\u1ed9t email qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng di\u1ec7n ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 doanh thu \u201c, John Fetto, qu\u1ea3n l\u00fd cao c\u1ea5p c\u1ee7a m\u1ed9t doanh nghi\u1ec7p B2B cho bi\u1ebft.<\/p>\n

Email marketing kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 g\u1eedi b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec v\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 cho ng\u01b0\u1eddi mua, thay v\u00e0o \u0111\u00f3, m\u1ee5c \u0111\u00edch ch\u00ednh \u0111\u1ec3 duy tr\u00ec l\u00f2ng trung th\u00e0nh. V\u00ec v\u1eady, h\u00e3y ph\u00e1t tri\u1ec3n chi\u1ebfn d\u1ecbch email v\u1edbi s\u1ee9c m\u1ea1nh c\u1ee7a th\u00f4ng \u0111i\u1ec7p ph\u1ea3n h\u1ed3i t\u1ef1 \u0111\u1ed9ng.<\/p>\n

Ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng<\/h2>\n
\"C\u00e1<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong t\u1eebng email gi\u00fap doanh nghi\u1ec7p m\u1edf r\u1ed9ng danh s\u00e1ch kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/p>\n<\/div>\n

B\u1edfi v\u00ec t\u1ea5t c\u1ea3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o ra gi\u1ed1ng nhau, tu\u1ef3 bi\u1ebfn l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. V\u00e0 m\u1eb7c d\u00f9 kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m mang t\u00ednh c\u00e1 nh\u00e2n nh\u01b0ng h\u1ecd mu\u1ed1n \u0111\u1ed5i l\u1ea1i b\u1eb1ng m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3.\u00a0Loyalty360 c\u0169ng l\u01b0u \u00fd r\u1eb1ng 67% ng\u01b0\u1eddi tr\u01b0\u1edfng th\u00e0nh t\u1ea1i Hoa K\u1ef3 s\u1eb5n s\u00e0ng cung c\u1ea5p cho doanh nghi\u1ec7p nh\u1eefng th\u00f4ng tin c\u00e1 nh\u00e2n c\u01a1 b\u1ea3n \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n.<\/p>\n

M\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng \u2013 doanh nghi\u1ec7p s\u1ebd ch\u1eb3ng l\u00e0 g\u00ec n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng truy\u1ec1n t\u1ea3i \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y. \u0110\u1ed3ng th\u1eddi, h\u00e3y lu\u00f4n ch\u00fa \u00fd s\u00e1ng t\u1ea1o \u0111\u1ec3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n n\u1ec1n t\u1ea3ng, t\u00ednh n\u0103ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.\u00a0Tr\u00ean h\u1ebft, h\u00e3y c\u1edfi m\u1edf v\u00e0 trung th\u1ef1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Minh b\u1ea1ch s\u1ebd gi\u00fap \u00a0b\u1ea1n x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng.<\/p>\n

\u201cCh\u00fang ta \u0111\u00e3 d\u00e0nh bao nhi\u00eau n\u0103m \u0111\u1ec3 x\u00f3a b\u1ecf c\u1ea3m gi\u00e1c b\u1ecb l\u1eeba d\u1ed1i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u00ednh s\u00e1ch \u0111\u1ed5i tr\u1ea3 c\u0169ng nh\u01b0 s\u1ef1 thi\u1ebfu minh b\u1ea1ch v\u1ec1 gi\u00e1. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 g\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh ch\u00ednh l\u00e0 hi\u1ec3n th\u1ecb chi ti\u1ebft 2 y\u1ebfu t\u1ed1 quan tr\u1ecdng tr\u00ean\u201d, Mikkel Svane, S\u00e1ng l\u1eadp v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Zendesk cho hay.<\/p>\n

T\u1eadp trung v\u00e0o m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n b\u1eb1ng th\u1eed nghi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1. Sau \u0111\u00f3 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3 v\u00e0 ch\u00fa \u00fd \u00e1p d\u1ee5ng nh\u1eefng ph\u00e1t hi\u1ec7n m\u1edbi. C\u00f3 th\u1ec3 b\u1ea1n s\u1ebd nh\u1eadn ra r\u1eb1ng t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng ph\u1ea3i ai c\u0169ng gi\u1ed1ng nhau. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 c\u0169ng t\u1ed1t. Ch\u1ec9 c\u1ea7n th\u1ef1c hi\u1ec7n m\u1ed9t ch\u00fat \u0111i\u1ec1u ch\u1ec9nh nho nh\u1ecf, th\u00e0nh c\u00f4ng s\u1ebd \u0111\u1ebfn\u2026<\/p>\n

\u201cTh\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a Email marketing ch\u00ednh l\u00e0 s\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u c\u1ea1nh tranh trong c\u00f9ng m\u1ed9t ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m. C\u00e1 nh\u00e2n h\u00f3a c\u00e1c th\u00f4ng \u0111i\u1ec7p email gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u1eadt s\u1ef1 n\u1ed5i b\u1eadt v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd, gia t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn c\u0169ng nh\u01b0 \u0111\u01b0a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1edbi c\u1eeda h\u00e0ng\u201d \u2013 Melanie Franke, chuy\u00ean gia Content Marketing t\u1ea1i G\/O Digital chia s\u1ebb.\u00a0\u0110\u1eebng g\u1eedi \u0111i nh\u1eefng th\u00f4ng \u0111i\u1ec7p chung chung, thi\u1ebfu trung th\u1ef1c. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed t\u1ed1t h\u01a1n.<\/p>\n

Ph\u00e2n lo\u1ea1i \u0111\u1ec3 kh\u00e1c bi\u1ec7t<\/h2>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh t\u1ea1o s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi \u01b0u \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a vi\u1ec7c t\u1ea1o ph\u00e2n kh\u00fac email, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a t\u1edbi kh\u00e1ch h\u00e0ng.\u00a0L\u00f2ng trung th\u00e0nh c\u00f3 th\u1ec3 gia t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng sale. Ph\u00e2n lo\u1ea1i \u0111\u1ed3ng th\u1eddi bao g\u1ed3m chia nh\u1ecf kh\u00e1ch h\u00e0ng theo m\u1ed1i quan t\u00e2m v\u00e0 h\u00e0nh vi. V\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing m\u1ea1nh m\u1ebd s\u1ebd ph\u1ee5 thu\u1ed9c r\u1ea5t nhi\u1ec1u v\u00e0o d\u1eef li\u1ec7u t\u1eeb nh\u1eefng email t\u1ef1 \u0111\u1ed9ng.<\/p>\n

Ph\u00e2n lo\u1ea1i \u0111\u1ec3 duy tr\u00ec l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng! \u0110\u1eebng b\u1ecf qua chi ti\u1ebft n\u00e0y nh\u00e9!<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Nghi\u00ean c\u1ee9u cho th\u1ea5y, c\u00e1c chi\u1ebfn d\u1ecbch chia nh\u00f3m g\u1eedi email kh\u00e1ch h\u00e0ng c\u00f3 t\u1ec9 l\u1ec7 m\u1edf cao h\u01a1n t\u1edbi 14,25% so v\u1edbi th\u00f4ng th\u01b0\u1eddng.\u00a0Chia nh\u1ecf nh\u00f3m kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n\u00a0t\u1ea3i th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng ph\u00f9 h\u1ee3p nh\u1ea5t, nh\u1edd \u0111\u00f3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m mua s\u1eafm, t\u0103ng doanh thu v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53694"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53694"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53694\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}