{"id":53703,"date":"2023-12-20T08:25:43","date_gmt":"2023-12-20T01:25:43","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cong-thuc-fab-trong-content-marketing-tinh-nang-the-manh-loi-ich.html"},"modified":"2023-12-20T08:25:43","modified_gmt":"2023-12-20T01:25:43","slug":"cong-thuc-fab-trong-content-marketing-tinh-nang-the-manh-loi-ich","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cong-thuc-fab-trong-content-marketing-tinh-nang-the-manh-loi-ich.html","title":{"rendered":"C\u00f4ng th\u1ee9c FAB trong content marketing: T\u00ednh n\u0103ng \u2013 Th\u1ebf m\u1ea1nh \u2013 L\u1ee3i \u00edch"},"content":{"rendered":"
\n

FAB l\u00e0 c\u00f4ng th\u1ee9c vi\u1ebft content Facebook, SEO, video\u2026 r\u1ea5t ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c content marketing. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi Nielsen cho th\u1ea5y r\u1eb1ng vi\u1ec7c t\u1eadp trung v\u00e0o l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. C\u1ee5 th\u1ec3, c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng quy t\u1eafc FAB (T\u00ednh n\u0103ng \u2013 Th\u1ebf m\u1ea1nh \u2013 L\u1ee3i \u00edch) \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 20% so v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00f4ng t\u1eadp trung v\u00e0o l\u1ee3i \u00edch. C\u00f4ng th\u1ee9c FAB gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c, t\u1ea1o n\u00ean s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng th\u1ee9c FAB trong content marketing: T\u00ednh n\u0103ng \u2013 Th\u1ebf m\u1ea1nh \u2013 L\u1ee3i \u00edch<\/p>\n<\/div>\n

C\u00f4ng th\u1ee9c FAB l\u00e0 g\u00ec?<\/b><\/h2>\n

C\u00f4ng th\u1ee9c FAB (T\u00ednh n\u0103ng \u2013 Th\u1ebf m\u1ea1nh \u2013 L\u1ee3i \u00edch) l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng th\u1ee9c content marketing \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn. C\u00f4ng th\u1ee9c n\u00e0y c\u00f3 c\u1ea5u tr\u00fac b\u00e0i vi\u1ebft theo th\u1ee9 t\u1ef1 sau:<\/span><\/p>\n

    \n
  • Features (t\u00ednh n\u0103ng): nh\u1ea5n m\u1ea1nh nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
  • Advantages (\u01b0u \u0111i\u1ec3m): t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, \u01b0u \u0111i\u1ec3m v\u00e0 ti\u1ec7n \u00edch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh..<\/span><\/li>\n
  • Benefits (l\u1ee3i \u00edch): nh\u1eefng gi\u00e1 tr\u1ecb, tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
    \"C\u00f4ng<\/p>\n

    C\u00f4ng th\u1ee9c FAB l\u00e0 g\u00ec?<\/p>\n<\/div>\n

    M\u1ee5c ti\u00eau c\u1ee7a FAB l\u00e0 t\u1ea1o ra m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u1ebfn kh\u00e1ch h\u00e0ng. FAB t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c t\u00ednh n\u0103ng (features) c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3 th\u1ec3 hi\u1ec7n c\u00e1c \u01b0u \u0111i\u1ec3m (advantages) v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 l\u1ee3i \u00edch (benefits) m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c.<\/span><\/p>\n

    Xem th\u00eam:\u00a0C\u00e1c c\u00f4ng th\u1ee9c content marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/strong><\/em><\/p>\n

    Features (t\u00ednh n\u0103ng)<\/b><\/h2>\n

    Features (t\u00ednh n\u0103ng) l\u00e0 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m c\u1ee5 th\u1ec3 v\u00e0 c\u00f4ng ngh\u1ec7 m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n cung c\u1ea5p. \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng tin v\u1ec1 nh\u1eefng g\u00ec s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 l\u00e0m, nh\u1eefng t\u00ednh n\u0103ng k\u1ef9 thu\u1eadt, hay c\u00e1c th\u00e0nh ph\u1ea7n v\u00e0 ch\u1ee9c n\u0103ng \u0111\u1eb7c bi\u1ec7t.<\/span><\/p>\n

    V\u00ed d\u1ee5 : Chi\u1ebfc m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed m\u1edbi c\u1ee7a ch\u00fang t\u00f4i s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn HEPA, c\u00f3 kh\u1ea3 n\u0103ng l\u1ecdc 99,9% c\u00e1c h\u1ea1t b\u1ee5i v\u00e0 ch\u1ea5t g\u00e2y d\u1ecb \u1ee9ng trong kh\u00f4ng kh\u00ed.<\/i><\/b><\/p>\n

    \"Features<\/p>\n

    Features (t\u00ednh n\u0103ng)<\/p>\n<\/div>\n

    Theo m\u1ed9t nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n b\u1edfi ABC Research Group, 80% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 cho bi\u1ebft r\u1eb1ng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a h\u1ecd. Nghi\u00ean c\u1ee9u c\u0169ng ch\u1ec9 ra r\u1eb1ng khi t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 hi\u1ec3u, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) t\u0103ng l\u00ean 25% so v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00f4ng n\u00eau r\u00f5 t\u00ednh n\u0103ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    Advantages (\u01b0u \u0111i\u1ec3m)<\/b><\/h2>\n

    Advantages (\u01b0u \u0111i\u1ec3m) l\u00e0 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh \u0111\u1eb7c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o, t\u00ednh n\u0103ng, ho\u1eb7c thu\u1eadn l\u1ee3i m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. C\u00e1c \u01b0u \u0111i\u1ec3m c\u00f3 th\u1ec3 bao g\u1ed3m hi\u1ec7u su\u1ea5t, t\u00ednh linh ho\u1ea1t, gi\u00e1 tr\u1ecb gia t\u0103ng, d\u1ecbch v\u1ee5 h\u1eadu m\u00e3i, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, ho\u1eb7c nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t kh\u00e1c.<\/span><\/p>\n

    V\u00ed d\u1ee5 : Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn HEPA cho ph\u00e9p m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed c\u1ee7a ch\u00fang t\u00f4i lo\u1ea1i b\u1ecf hi\u1ec7u qu\u1ea3 c\u00e1c h\u1ea1t b\u1ee5i nh\u1ecf, vi khu\u1ea9n v\u00e0 c\u00e1c ch\u1ea5t g\u00e2y d\u1ecb \u1ee9ng, gi\u00fap kh\u00f4ng kh\u00ed trong c\u0103n ph\u00f2ng tr\u1edf n\u00ean trong l\u00e0nh v\u00e0 s\u1ea1ch s\u1ebd.<\/i><\/b><\/p>\n

    \"Advantages<\/p>\n

    Advantages (\u01b0u \u0111i\u1ec3m)<\/p>\n<\/div>\n

    \u0110\u00e2y l\u00e0 qu\u00e1 tr\u00ecnh xem x\u00e9t c\u00e1c t\u00ednh n\u0103ng tr\u00ean l\u00e0m \u0111\u01b0\u1ee3c g\u00ec v\u00e0 gi\u00fap \u00edch cho ng\u01b0\u1eddi d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o? \u0110\u00e2y th\u01b0\u1eddng l\u00e0 l\u1ee3i th\u1ebf mang t\u00ednh ch\u1ea5t so s\u00e1nh gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 v\u1edbi nhau, n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 \u01b0u \u0111i\u1ec3m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap cho s\u1ea3n ph\u1ea9m c\u00f3 l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1 cao.\u00a0<\/span><\/p>\n

    Theo m\u1ed9t kh\u1ea3o s\u00e1t ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn c\u1ee7a AdsAgency, h\u01a1n 40% ng\u01b0\u1eddi ti\u00eau d\u00f9ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a h\u1ecd hay kh\u00f4ng. Th\u00f4ng qua vi\u1ec7c n\u00eau b\u1eadt v\u00e0 minh ch\u1ee9ng c\u00e1c \u01b0u \u0111i\u1ec3m c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng trong vi\u1ec7c \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0<\/span><\/p>\n

    Benefits (l\u1ee3i \u00edch)<\/b><\/h2>\n

    Benefits (l\u1ee3i \u00edch) l\u00e0 nh\u1eefng gi\u00e1 tr\u1ecb, tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 l\u1ee3i \u00edch m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. \u0110\u00e2y l\u00e0 nh\u1eefng \u0111i\u1ec3m m\u00e0 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c v\u00e0 t\u1eadn h\u01b0\u1edfng khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

    V\u00ed d\u1ee5 : Khi s\u1eed d\u1ee5ng m\u00e1y l\u1ecdc kh\u00f4ng kh\u00ed c\u1ee7a ch\u00fang t\u00f4i, b\u1ea1n v\u00e0 gia \u0111\u00ecnh s\u1ebd h\u01b0\u1edfng l\u1ee3i t\u1eeb kh\u00f4ng kh\u00ed trong l\u00e0nh, gi\u1ea3m nguy c\u01a1 m\u1eafc c\u00e1c v\u1ea5n \u0111\u1ec1 s\u1ee9c kh\u1ecfe do kh\u00f4ng kh\u00ed \u00f4 nhi\u1ec5m. B\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y th\u01b0 th\u00e1i h\u01a1n, ng\u1ee7 ngon h\u01a1n v\u00e0 c\u00f3 m\u1ed9t m\u00f4i tr\u01b0\u1eddng s\u1ed1ng t\u1ed1t h\u01a1n cho s\u1ee9c kh\u1ecfe c\u1ee7a b\u1ea1n v\u00e0 gia \u0111\u00ecnh.<\/i><\/b><\/p>\n

    \"Benefits<\/p>\n

    Benefits (l\u1ee3i \u00edch)<\/p>\n<\/div>\n

    L\u1ee3i \u00edch t\u1eadp trung v\u00e0o cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, \u0111\u00e1p \u1ee9ng c\u00e1c nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 m\u00e0 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 ti\u1ec7n l\u1ee3i, ti\u1ebft ki\u1ec7m th\u1eddi gian, t\u0103ng n\u0103ng su\u1ea5t, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng cu\u1ed9c s\u1ed1ng, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u00e1 nh\u00e2n, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, ho\u1eb7c mang l\u1ea1i l\u1ee3i \u00edch kinh t\u1ebf.<\/span><\/p>\n

    V\u00ed d\u1ee5 v\u1ec1 v\u1eadn d\u1ee5ng c\u00f4ng th\u1ee9c content FAB\u00a0<\/b><\/h2>\n

    D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng th\u1ee9c FAB :<\/span><\/p>\n

    Apple Watch<\/b><\/h3>\n

    Apple s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c FAB \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng bi\u1ebft v\u1ec1 c\u1ea3i ti\u1ebfn c\u1ee7a h\u1ec7 \u0111i\u1ec1u h\u00e0nh m\u1edbi watchOS.<\/span><\/p>\n

    \"Apple<\/p>\n

    Apple s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c FAB<\/p>\n<\/div>\n

    \u201cM\u1ed9t hu\u1ea5n luy\u1ec7n vi\u00ean v\u00e0 \u0111\u1ed1i t\u00e1c t\u1eadp th\u1ec3 d\u1ee5c th\u00f4ng minh h\u01a1n. T\u01b0\u01a1ng th\u00edch t\u1ed1t h\u01a1n v\u1edbi gu \u00e2m nh\u1ea1c c\u1ee7a b\u1ea1n. V\u00e0 m\u1ed9t tr\u1ee3 l\u00fd ho\u1ea1t \u0111\u1ed9ng su\u1ed1t c\u1ea3 ng\u00e0y c\u00e0ng th\u00e2n thi\u1ec7n h\u01a1n. V\u1edbi watchOS 4, Apple Watch k\u1ebft n\u1ed1i v\u1edbi b\u1ea1n nh\u01b0 ch\u01b0a bao gi\u1edd.\u201d<\/span><\/p>\n

      \n
    • T\u00ednh n\u0103ng: N\u00f3 l\u00e0 m\u1ed9t hu\u1ea5n luy\u1ec7n vi\u00ean, \u0111\u1ed1i t\u00e1c t\u1eadp th\u1ec3 d\u1ee5c, \u0111\u00e1p \u1ee9ng s\u1edf th\u00edch \u00e2m nh\u1ea1c c\u1ee7a b\u1ea1n, v\u00e0 l\u00e0 tr\u1ee3 l\u00fd su\u1ed1t c\u1ea3 ng\u00e0y.<\/span><\/li>\n
    • \u01afu \u0111i\u1ec3m: N\u00f3 th\u00f4ng minh h\u01a1n, t\u1ed1t h\u01a1n v\u00e0 ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c h\u01a1n.<\/span><\/li>\n
    • L\u1ee3i \u00edch: N\u00f3 k\u1ebft n\u1ed1i m\u1eadt thi\u1ebft v\u1edbi b\u1ea1n.<\/span><\/li>\n<\/ul>\n

      M\u1eb7c d\u00f9 v\u00ed d\u1ee5 n\u00e0y c\u00f3 s\u1ef1 h\u1ed7n h\u1ee3p c\u00f4ng th\u1ee9c m\u1ed9t ch\u00fat (v\u00ed d\u1ee5 nh\u01b0 t\u00ednh n\u0103ng v\u00e0 \u01b0u \u0111i\u1ec3m \u0111\u01b0\u1ee3c k\u1ebft h\u1ee3p v\u1edbi nhau), nh\u01b0ng n\u00f3 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c s\u1ee9c m\u1ea1nh c\u1ee7a m\u1ed9t c\u1ea5u tr\u00fac FAB truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

      Farmers Insurance<\/b><\/h3>\n

      Farmers Insurance s\u1eed d\u1ee5ng C\u00f4ng th\u1ee9c FAB \u0111\u1ec3 qu\u1ea3ng c\u00e1o v\u1ec1 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd.<\/span><\/p>\n

      \"Farmers<\/p>\n

      Farmers Insurance s\u1eed d\u1ee5ng C\u00f4ng th\u1ee9c FAB \u0111\u1ec3 qu\u1ea3ng c\u00e1o<\/p>\n<\/div>\n

      \u201cFarmers Mobile App: M\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 th\u00f4ng minh \u0111\u1ec3 truy c\u1eadp v\u00e0o b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, b\u1ea5t k\u1ef3 \u0111\u00e2u.\u201d<\/span><\/p>\n

        \n
      • T\u00ednh n\u0103ng: Truy c\u1eadp v\u00e0o b\u1ea3o hi\u1ec3m c\u1ee7a b\u1ea1n<\/span><\/li>\n
      • \u01afu \u0111i\u1ec3m: N\u00f3 d\u1ec5 d\u00e0ng v\u00e0 th\u00f4ng minh h\u01a1n<\/span><\/li>\n
      • L\u1ee3i \u00edch: C\u00f3 th\u1ec3 truy c\u1eadp b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, b\u1ea5t k\u1ef3 \u0111\u00e2u<\/span><\/li>\n<\/ul>\n

        V\u1edbi C\u00f4ng th\u1ee9c FAB, Farmers Insurance gi\u1edbi thi\u1ec7u v\u1ec1 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 h\u1ea5p d\u1eabn, nh\u1ea5n m\u1ea1nh nh\u1eefng l\u1ee3i \u00edch v\u00e0 \u01b0u \u0111i\u1ec3m c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng \u0111\u1ec3 truy c\u1eadp v\u00e0o b\u1ea3o hi\u1ec3m m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 th\u00f4ng minh.<\/span><\/p>\n

        HubSpot<\/b><\/h3>\n

        HubSpot s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c FAB \u0111\u1ec3 t\u00f4n vinh ph\u1ea7n m\u1ec1m c\u1ee7a h\u1ecd.<\/span><\/p>\n

        \"HubSpot<\/p>\n

        HubSpot s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c FAB<\/p>\n<\/div>\n

        \u201cV\u1edbi ph\u1ea7n m\u1ec1m marketing, b\u00e1n h\u00e0ng v\u00e0 CRM c\u1ee7a HubSpot, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t c\u00f4ng ty g\u1ea5p \u0111\u00f4i k\u00edch th\u01b0\u1edbc c\u1ee7a b\u1ea1n v\u00e0 k\u1ebft n\u1ed1i nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi th\u1ef1c s\u1ef1.\u201d<\/span><\/p>\n

          \n
        • T\u00ednh n\u0103ng: Ph\u1ea7n m\u1ec1m marketing, b\u00e1n h\u00e0ng v\u00e0 CRM gi\u00fap qu\u1ea3n l\u00fd c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n<\/span><\/li>\n
        • \u01afu \u0111i\u1ec3m: Ph\u00e1t tri\u1ec3n nh\u01b0 m\u1ed9t c\u00f4ng ty g\u1ea5p \u0111\u00f4i k\u00edch th\u01b0\u1edbc c\u1ee7a b\u1ea1n<\/span><\/li>\n
        • L\u1ee3i \u00edch: K\u1ebft n\u1ed1i nh\u01b0 m\u1ed9t con ng\u01b0\u1eddi th\u1ef1c s\u1ef1<\/span><\/li>\n<\/ul>\n

          Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng th\u1ee9c FAB hi\u1ec7u qu\u1ea3 s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t k\u1ebf ho\u1ea1ch c\u1ee5 th\u1ec3 \u0111\u1ec3 k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n nhanh v\u00e0 hi\u1ec7u qu\u1ea3. Ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e2u chuy\u1ec7n trong ti\u00eau \u0111\u1ec1 s\u1ebd khi\u1ebfn ng\u01b0\u1eddi \u0111\u1ecdc d\u1eebng l\u1ea1i, ch\u00fa \u00fd v\u00e0 quan t\u00e2m.\u00a0M\u1ed9t b\u00e1o c\u00e1o t\u1eeb Forbes cho th\u1ea5y r\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng quy t\u1eafc FAB gi\u00fap t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng ho\u00e0n th\u00e0nh giao d\u1ecbch. Trong nghi\u00ean c\u1ee9u n\u00e0y, c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng\u00a0c\u00f4ng th\u1ee9c\u00a0\u00a0FAB \u0111\u00e3 ghi nh\u1eadn m\u1ee9c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00ean \u0111\u1ebfn 15% so v\u1edbi c\u00e1c c\u00f4ng ty kh\u00f4ng s\u1eed d\u1ee5ng.<\/span><\/p>\n

          Theo Copyhackers, m\u1ed9t c\u00f4ng th\u1ee9c s\u1ebd gi\u00fap b\u1ea1n t\u1ed5 ch\u1ee9c th\u00f4ng \u0111i\u1ec7p mu\u1ed1n truy\u1ec1n \u0111\u1ea1t th\u00e0nh m\u1ed9t h\u00ecnh th\u1ee9c thuy\u1ebft ph\u1ee5c nh\u1ea5t c\u00f3 th\u1ec3. H\u00e3y xem c\u00f4ng th\u1ee9c nh\u01b0 c\u1ea5u tr\u00fac n\u1ec1n t\u1ea3ng c\u1ee7a c\u00e2u chuy\u1ec7n. \u0110\u1ec3 l\u00e0m cho n\u00f3 s\u1ed1ng \u0111\u1ed9ng, b\u1ea1n \u0111i\u1ec1n v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 \u201cai\u201d, \u201cg\u00ec\u201d v\u00e0 \u201ct\u1ea1i sao\u201d. \u0110i\u1ec1u n\u00e0y ti\u1ebft ki\u1ec7m r\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 s\u1ee9c t\u01b0 duy \u2013 m\u1ed9t n\u1eeda c\u00f4ng vi\u1ec7c \u0111\u00e3 \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh cho b\u1ea1n, v\u00e0 t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m l\u00e0 t\u1ea1o ra c\u00e1c \u0111\u1ed9ng t\u1eeb m\u1ea1nh m\u1ebd v\u00e0 danh t\u1eeb \u0111\u1ec3 \u0111i\u1ec1n v\u00e0o c\u00f4ng th\u1ee9c.<\/span><\/p>\n

          Xem th\u00eam:\u00a0AIDA l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c content AIDA trong marketing<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          FAB l\u00e0 c\u00f4ng th\u1ee9c vi\u1ebft content Facebook, SEO, video\u2026 r\u1ea5t ph\u1ed5 bi\u1ebfn trong l\u0129nh v\u1ef1c content marketing. M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi Nielsen cho th\u1ea5y r\u1eb1ng vi\u1ec7c t\u1eadp trung v\u00e0o l\u1ee3i \u00edch v\u00e0 gi\u00e1 tr\u1ecb mang l\u1ea1i cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u0103ng \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate) c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb. C\u1ee5 th\u1ec3, c\u00e1c chi\u1ebfn d\u1ecbch s\u1eed d\u1ee5ng quy t\u1eafc FAB (T\u00ednh n\u0103ng \u2013 Th\u1ebf m\u1ea1nh \u2013 L\u1ee3i \u00edch) \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean t\u1edbi 20% so v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00f4ng t\u1eadp trung v\u00e0o l\u1ee3i \u00edch. C\u00f4ng th\u1ee9c FAB gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p h\u1ea5p d\u1eabn v\u00e0 thuy\u1ebft ph\u1ee5c, t\u1ea1o n\u00ean s\u1ef1 k\u1ebft n\u1ed1i m\u1ea1nh m\u1ebd v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53703"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53703"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53703\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}