{"id":53718,"date":"2023-12-20T08:28:40","date_gmt":"2023-12-20T01:28:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/doanh-nghiep-co-can-dung-crm.html"},"modified":"2023-12-20T08:28:40","modified_gmt":"2023-12-20T01:28:40","slug":"doanh-nghiep-co-can-dung-crm","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/doanh-nghiep-co-can-dung-crm.html","title":{"rendered":"Doanh nghi\u1ec7p c\u00f3 c\u1ea7n d\u00f9ng CRM?"},"content":{"rendered":"
CRM \u2013 Customer Relationship Management \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. CRM\u00a0gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i ho\u1eb7c s\u1ebd h\u00ecnh th\u00e0nh trong t\u01b0\u01a1ng lai, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 trong kinh doanh.<\/p>\n
\"CRM<\/p>\n

Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng.<\/p>\n<\/div>\n

CRM, ho\u1eb7c qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng, l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 gi\u1ea3m chi ph\u00ed, t\u0103ng l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch c\u1ee7ng c\u1ed1 s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. N\u00f3 c\u0169ng gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd, n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c c\u01a1 h\u1ed9i v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u01a1 h\u1ed9i s\u1ebd h\u00ecnh th\u00e0nh trong t\u01b0\u01a1ng lai.<\/p>\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 l\u1ee3i \u00edch khi \u00e1p d\u1ee5ng CRM<\/h2>\n

CRM gi\u00fap doanh nghi\u1ec7p l\u01b0u gi\u1eef th\u00f4ng tin kh\u00e1ch h\u00e0ng nh\u01b0 ng\u00e0y sinh nh\u1eadt, nh\u1eefng d\u1ecbp \u0111\u1eb7c bi\u1ec7t c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft.<\/p>\n

B\u1ea1n c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, ch\u1ec9 m\u1ed9t s\u1ed1 nh\u1ecf trong \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. V\u1edbi nh\u00f3m c\u00f2n l\u1ea1i, b\u1ea1n v\u1eabn c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 chuy\u1ec3n h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai. H\u00e3y l\u01b0u h\u1ecd v\u00e0o CRM v\u00e0 lu\u00f4n duy tr\u00ec\u00a0m\u1ed1i li\u00ean l\u1ea1c v\u1edbi h\u1ecd.<\/p>\n

V\u1edbi nh\u1eefng c\u01a1 h\u1ed9i s\u1ebd h\u00ecnh th\u00e0nh trong t\u01b0\u01a1ng lai, CRM l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n l\u01b0u tr\u1eef v\u00e0 nh\u1eafc b\u1ea1n khi th\u1eddi \u0111i\u1ec3m \u0111\u1ebfn.<\/p>\n

N\u1ebfu b\u1ea1n l\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd, CRM l\u00e0 m\u1ed9t b\u1ee9c tranh t\u1ed5ng quan v\u1ec1 Marketing, B\u00e1n h\u00e0ng, Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng v\u00e0 Doanh s\u1ed1. B\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i\u00a0n\u00f3 theo ng\u00e0y th\u00e1ng ho\u1eb7c theo n\u0103m t\u00e0i ch\u00ednh.<\/p>\n

S\u1eed d\u1ee5ng Masterskills \u2013 CRM th\u1ebf h\u1ec7 m\u1edbi \u0111\u1ec3 t\u1ed5 ch\u1ee9c kh\u00e1ch h\u00e0ng!<\/p>\n

C\u00e1c ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a CRM<\/h2>\n
    \n
  • Lead: \u0110\u01b0\u1ee3c hi\u1ec3u l\u00e0 Ti\u1ec1m n\u0103ng. N\u00f3 gi\u00fap b\u1ea1n qu\u1ea3n tr\u1ecb Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u01a1 h\u1ed9i v\u00e0 chuy\u1ec3n h\u1ecd th\u00e0nh kh\u00e1ch h\u00e0ng. M\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m gh\u00e9p n\u00f3 chung v\u1edbi ch\u1ee9c n\u0103ng Kh\u00e1ch h\u00e0ng.<\/li>\n
  • Customer (M\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m g\u1ecdi th\u00e0nh ph\u1ea7n n\u00e0y l\u00e0 Contact, Organization (d\u00e0nh cho doanh nghi\u1ec7p B2B) , Account\u2026): \u0110\u00e2y l\u00e0 ch\u1ee9c n\u0103ng gi\u00fap b\u1ea1n l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd th\u00f4ng tin kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/li>\n
  • Potentials (M\u1ed9t s\u1ed1 ph\u1ea7n m\u1ec1m g\u1ecdi th\u00e0nh ph\u1ea7n n\u00e0y l\u00e0\u00a0Opportunity): Ch\u1ee9c n\u0103ng gi\u00fap b\u1ea1n qu\u1ea3n tr\u1ecb c\u00e1c c\u01a1 h\u1ed9i c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. M\u1ed7i c\u01a1 h\u1ed9i bao g\u1ed3m\u00a0ngu\u1ed3n t\u1ea1o ra c\u01a1 h\u1ed9i; giai \u0111o\u1ea1n (giai \u0111o\u1ea1n b\u00e1n h\u00e0ng) v\u00e0 t\u1ea5t c\u1ea3 l\u1ecbch s\u1eed c\u1ee7a n\u00f3. Khi l\u1ea7n \u0111\u1ea7u b\u1ea1n s\u1eed d\u1ee5ng CRM, b\u1ea1n s\u1ebd th\u1ea5y tr\u01b0\u1edbc \u0111\u00e2y nhi\u1ec1u c\u01a1 h\u1ed9i b\u1ecb b\u1ecf qu\u00ean.<\/li>\n
  • Qu\u1ea3n l\u00fd c\u00f4ng vi\u1ec7c: Ch\u1ee9c n\u0103ng s\u1ebd l\u00e0 ng\u01b0\u1eddi tr\u1ee3 gi\u00fap cho b\u1ea1n l\u00e0m vi\u1ec7c th\u00f4ng minh h\u01a1n. Khi b\u1ea1n c\u00f3 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd kh\u00f4ng nh\u1edb \u0111\u01b0\u1ee3c h\u1ebft c\u00f4ng vi\u1ec7c c\u1ea7n l\u00e0m, CRM s\u1ebd nh\u1eafc b\u1ea1n.<\/li>\n
  • Ngo\u00e0i ra CRM c\u00f2n nhi\u1ec1u ch\u1ee9c n\u0103ng kh\u00e1c t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1eb7c th\u00f9 t\u1eebng lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p nh\u01b0: Qu\u1ea3n l\u00fd h\u00f3a \u0111\u01a1n, Qu\u1ea3n l\u00fd nh\u00e0 cung \u1ee9ng (s\u1ea3n xu\u1ea5t); Deal; Qu\u1ea3n l\u00fd t\u00e0i li\u1ec7u; C\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c nh\u01b0 email v\u00e0 \u0111i\u1ec7n tho\u1ea1i\u2026<\/li>\n<\/ul>\n

    G\u1eedi y\u00eau c\u1ea7u t\u01b0 v\u1ea5n v\u1ec1 CRM !<\/p>\n

    Nh\u1eefng ph\u1ea7n m\u1ec1m CRM d\u00e0nh cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/h2>\n

    Hubspot \u2013 Mi\u1ec5n ph\u00ed\u00a0<\/strong><\/p>\n

    L\u00e0 m\u1ed9t trong b\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a Hubspot. Hubspot c\u00f3 \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ch\u1ee9c n\u0103ng c\u01a1 b\u1ea3n \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u00e1c doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf. H\u01a1n n\u1eefa, Hubspot CRM c\u00f3 api gi\u00fap b\u1ea1n t\u00edch h\u1ee3p m\u1ea1nh m\u1ebd h\u01a1n. S\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed. B\u1ea1n ch\u1ec9 c\u1ea7n \u0111\u0103ng k\u00fd t\u00e0i kho\u1ea3n t\u1ea1i Hubspot \u0111\u1ec3 s\u1eed d\u1ee5ng.<\/p>\n

    \"hubspot_crm\"<\/p>\n

    M\u00e0n h\u00ecnh m\u1ed9t Kh\u00e1ch h\u00e0ng rtong Hubspot CRM.<\/p>\n<\/div>\n

    Sheet CRM \u2013 Mi\u1ec5n ph\u00ed<\/strong><\/p>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t CRM \u0111\u01a1n gi\u1ea3n ph\u00f9 h\u1ee3p cho c\u00e1 nh\u00e2n ho\u1eb7c nh\u00f3m nh\u1ecf. Sheet CRM\u00a0l\u00e0 c\u00f4ng c\u1ee5 tr\u00ean Google Sheet. N\u00f3 s\u1ebd ho\u00e0n to\u00e0n mi\u1ec5n ph\u00ed v\u00e0 b\u1ea1n kh\u00f4ng b\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o ai. N\u1ebfu b\u1ea1n bi\u1ebft l\u1eadp tr\u00ecnh Google Scripts, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n ti\u1ebfp \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a b\u1ea1n.<\/p>\n

    \"M\u00e0n<\/p>\n

    M\u00e0n h\u00ecnh dashboard c\u1ee7a Sheet CRM.<\/p>\n<\/div>\n

    C\u00e1ch c\u00e0i \u0111\u1eb7t:<\/p>\n

      \n
    • Sheet CRM ch\u1ea1y tr\u00ean Google Sheet, b\u1ea1n click v\u00e0o \u0111\u00e2y \u0111\u1ec3 copy file Google Sheet.<\/li>\n
    • M\u1edf file Sheet CRM v\u1eeba copy v\u1ec1 Google Drive c\u1ee7a b\u1ea1n.<\/li>\n
    • Click Custom Menu \u0111\u1ec3 xem h\u01b0\u1edbng d\u1eabn.<\/li>\n<\/ul>\n
      \"Click<\/p>\n

      Click v\u00e0o Custom Menu \u0111\u1ec3 xem h\u01b0\u1edbng d\u1eabn chi ti\u1ebft.<\/p>\n<\/div>\n

      Vtiger \u2013 Mi\u1ec5n ph\u00ed<\/strong><\/p>\n

      Vtiger l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m m\u1edf mi\u1ec5n ph\u00ed. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea3i m\u00e3 ngu\u1ed3n c\u1ee7a ph\u1ea7n m\u1ec1m v\u00e0 c\u00e0i l\u00ean m\u00e1y ch\u1ee7 \u0111\u1ec3 s\u1eed d\u1ee5ng. N\u1ebfu kh\u00f4ng c\u00f3 nh\u00e2n s\u1ef1 v\u1eadn h\u00e0nh, b\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng d\u1ecbch v\u1ee5 c\u1ee7a Vtiger.<\/p>\n

      \"M\u00e0<\/p>\n

      M\u00e0 h\u00ecnh qu\u1ea3n l\u00fd Contact c\u1ee7a Vtiger.<\/p>\n<\/div>\n

      AirTable Personal CRM \u2013 Mi\u1ec5n ph\u00ed<\/strong><\/p>\n

      N\u1ebfu b\u1ea1n y\u00eau th\u00edch Microsoft Excel th\u00ec\u00a0AirTable Personal CRM l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn tuy\u1ec7t v\u1eddi. M\u1ed9t c\u00f4ng c\u1ee5 t\u01b0\u01a1ng t\u1ef1 excel nh\u01b0ng ch\u1ea1y tr\u00ean n\u1ec1n web.\u00a0AirTable Personal CRM ch\u1ec9 l\u00e0 m\u1eabu c\u1ee7a AirTable. Xem Demo b\u00ean d\u01b0\u1edbi.<\/p>\n

      C\u00e1ch \u0111\u0103ng k\u00fd:<\/p>\n

        \n
      • B\u01b0\u1edbc 1: \u0110\u0103ng k\u00fd 1 t\u00e0i kho\u1ea3n AirTable.<\/li>\n
      • B\u01b0\u1edbc 2: Truy c\u1eadp link AirTable Personal CRM \u0111\u1ec3 s\u1eed d\u1ee5ng m\u1eabu. Click n\u00fat Use Template \u0111\u1ec3 copy m\u1eabu v\u00e0o t\u00e0i kho\u1ea3n AirTable c\u1ee7a b\u1ea1n.<\/li>\n<\/ul>\n

        C\u00f2n r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. H\u00e3y chia s\u1ebb c\u00f4ng c\u1ee5 c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch \u0111\u1ec3 l\u1ea1i comment b\u00ean d\u01b0\u1edbi. Ch\u00fac b\u1ea1n l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c c\u00f4ng c\u1ee5 ph\u00f9 h\u1ee3p.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        CRM \u2013 Customer Relationship Management \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng. CRM\u00a0gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i ho\u1eb7c s\u1ebd h\u00ecnh th\u00e0nh trong t\u01b0\u01a1ng lai, t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh c\u00e1c m\u1ed1i quan h\u1ec7 trong kinh doanh. Qu\u1ea3n tr\u1ecb quan h\u1ec7 kh\u00e1ch h\u00e0ng gi\u00fap […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53718"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53718"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53718\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}