{"id":53724,"date":"2023-12-20T08:29:39","date_gmt":"2023-12-20T01:29:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/advocacy-marketing-la-gi-phan-biet-advocacy-marketing-voi-referral-influencer-affiliate-wom-marketing.html"},"modified":"2023-12-20T08:29:39","modified_gmt":"2023-12-20T01:29:39","slug":"advocacy-marketing-la-gi-phan-biet-advocacy-marketing-voi-referral-influencer-affiliate-wom-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/advocacy-marketing-la-gi-phan-biet-advocacy-marketing-voi-referral-influencer-affiliate-wom-marketing.html","title":{"rendered":"Advocacy marketing l\u00e0 g\u00ec? Ph\u00e2n bi\u1ec7t advocacy marketing v\u1edbi referral, influencer, affiliate, WOM marketing"},"content":{"rendered":"
\n

Advocacy marketing (ti\u1ebfp th\u1ecb v\u1eadn \u0111\u1ed9ng) xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u1ed9t ph\u00e1, t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o ra s\u1ef1 lan t\u1ecfa t\u1ef1 nhi\u00ean cho th\u01b0\u01a1ng hi\u1ec7u. Advocacy marketing kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 \u1ee7ng h\u1ed9 nhi\u1ec7t th\u00e0nh, nh\u1eefng \u0111\u1ea1i s\u1ee9 \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n

Advocacy marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Advocacy marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng v\u00e0 s\u1eed d\u1ee5ng s\u1ef1 \u1ee7ng h\u1ed9 v\u00e0 \u0111\u1ec1 xu\u1ea5t t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a m\u1ed9t doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"Advocacy<\/p>\n

Advocacy marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

M\u1ee5c ti\u00eau c\u1ee7a Advocacy marketing l\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng \u1ee7ng h\u1ed9 m\u1ea1nh m\u1ebd xung quanh th\u01b0\u01a1ng hi\u1ec7u, t\u1eeb \u0111\u00f3 t\u1ea1o ra s\u1ef1 lan t\u1ecfa t\u1ef1 nhi\u00ean v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. Th\u00f4ng qua vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 \u0111\u1eafc l\u1ef1c, Advocacy marketing t\u1ea1o ra m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u00e0 t\u00edn nhi\u1ec7m cao gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 quan t\u00e2m t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c.<\/span><\/p>\n

C\u00e1c ho\u1ea1t \u0111\u1ed9ng Advocacy marketing c\u00f3 th\u1ec3 bao g\u1ed3m khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng vi\u1ebft \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c, chia s\u1ebb tr\u1ea3i nghi\u1ec7m tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi th\u00e2n v\u00e0 b\u1ea1n b\u00e8, ho\u1eb7c tham gia v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng. Qua c\u00e1c h\u00e0nh \u0111\u1ed9ng n\u00e0y, kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng \u0111\u1ea1i s\u1ee9 cho th\u01b0\u01a1ng hi\u1ec7u, gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin t\u1eeb c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a Advocate marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

Advocacy marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng v\u00ec n\u00f3 mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0:<\/span><\/p>\n

T\u0103ng c\u01b0\u1eddng \u0111\u1ed9 tin c\u1eady v\u00e0 l\u00f2ng tin t\u1eeb kh\u00e1ch h\u00e0ng: <\/b>Theo b\u00e1o c\u00e1o Global Trust in Advertising c\u1ee7a Nielsen (2021), 83% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u tin t\u01b0\u1edfng \u0111\u00e1nh gi\u00e1 v\u00e0 \u00fd ki\u1ebfn t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c, t\u0103ng 5% so v\u1edbi n\u0103m 2015.<\/span><\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0:<\/b> M\u1ed9t b\u00e1o c\u00e1o t\u1eeb Convince & Convert () cho bi\u1ebft, chi ph\u00ed ti\u1ebfp th\u1ecb qua m\u00f4 h\u00ecnh Advocacy marketing ch\u1ec9 b\u1eb1ng 10% so v\u1edbi chi ph\u00ed ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng.\u00a0<\/span><\/p>\n

\"Advocacy<\/p>\n

Advocacy marketing gi\u00fap doanh nghi\u1ec7p gia t\u0103ng s\u1ef1 tin c\u00e2y, l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

X\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh v\u00e0 t\u0103ng c\u01b0\u1eddng kh\u00e1ch h\u00e0ng trung th\u00e0nh: <\/b>M\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb AdvocateHub () cho th\u1ea5y 58% doanh nghi\u1ec7p cho bi\u1ebft Advocacy marketing \u0111\u00e3 g\u00f3p ph\u1ea7n \u0111\u00e1ng k\u1ec3 v\u00e0o vi\u1ec7c t\u0103ng \u0111\u1ed9 trung th\u00e0nh v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng.\u00a0\u00a0<\/span><\/p>\n

T\u1eeb nh\u1eefng con s\u1ed1 tr\u00ean, c\u00f3 th\u1ec3 th\u1ea5y Advocacy marketing \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin, t\u0103ng t\u01b0\u01a1ng t\u00e1c, ti\u1ebft ki\u1ec7m chi ph\u00ed, x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh cho doanh nghi\u1ec7p.<\/span><\/p>\n

V\u00ed d\u1ee5 v\u1ec1 Advocate marketing<\/b><\/h2>\n

\u0110\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch tri\u1ec3n khai, th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch Advocacy marketing d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p m\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch to l\u1edbn, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o c\u00e1c chi\u1ebfn d\u1ecbch Advocacy marketing \u0111\u00e3 th\u00e0nh c\u00f4ng sau \u0111\u00e2y:<\/span><\/p>\n

Shopee<\/b><\/h3>\n

Shopee l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn t\u1ea1i Vi\u1ec7t Nam. H\u1ecd \u0111\u00e3 th\u00e0nh c\u00f4ng trong vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi d\u00f9ng th\u00f4ng qua c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 Shopee Fan Club, Shopee Livestream v\u00e0 c\u00e1c cu\u1ed9c thi, s\u1ef1 ki\u1ec7n thu h\u00fat s\u1ef1 tham gia c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Shopee t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho ng\u01b0\u1eddi d\u00f9ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m mua s\u1eafm, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m v\u00e0 g\u1ee3i \u00fd cho nhau nh\u1eefng \u01b0u \u0111\u00e3i t\u1ed1t. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra s\u1ef1 lan t\u1ecfa t\u1ef1 nhi\u00ean v\u00e0 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u0103ng c\u01b0\u1eddng s\u1ef1 tin t\u01b0\u1edfng v\u00e0 s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c chi\u1ebfn d\u1ecbch Advocacy marketing gi\u00fap doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng l\u00f2ng tin, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng<\/p>\n<\/div>\n

Obagi<\/b><\/h3>\n

Obagi l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1ef9 ph\u1ea9m chuy\u00ean v\u1ec1 ch\u0103m s\u00f3c da. H\u1ecd \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn th\u00f4ng qua vi\u1ec7c th\u00e0nh l\u1eadp c\u00e1c nh\u00f3m v\u00e0 trang fanpage tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, n\u01a1i ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chia s\u1ebb kinh nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, trao \u0111\u1ed5i th\u00f4ng tin v\u1ec1 l\u00e0n da v\u00e0 c\u00f9ng nhau gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi. Obagi th\u01b0\u1eddng t\u1ed5 ch\u1ee9c c\u00e1c bu\u1ed5i chia s\u1ebb v\u00e0 h\u1ed9i th\u1ea3o \u0111\u1ec3 t\u1ea1o c\u01a1 h\u1ed9i g\u1eb7p g\u1ee1 v\u00e0 giao l\u01b0u tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 th\u00fac \u0111\u1ea9y s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c trong c\u1ed9ng \u0111\u1ed3ng.<\/span><\/p>\n

C\u00e1c shop b\u00e1n m\u1ef9 ph\u1ea9m<\/b><\/h3>\n

Nhi\u1ec1u shop b\u00e1n m\u1ef9 ph\u1ea9m \u1edf Vi\u1ec7t Nam c\u0169ng \u0111\u00e3 nh\u1eadn th\u1ea5y s\u1ef1 quan tr\u1ecdng c\u1ee7a x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng v\u00e0 \u0111\u00e3 t\u1ea1o ra c\u00e1c nh\u00f3m tr\u00ean Facebook ho\u1eb7c trang web ri\u00eang \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Trong nh\u1eefng c\u1ed9ng \u0111\u1ed3ng n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 g\u1ee3i \u00fd cho nhau nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed1t. C\u00e1c shop th\u01b0\u1eddng t\u1ed5 ch\u1ee9c c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 qu\u00e0 t\u1eb7ng, gi\u1ea3m gi\u00e1 \u0111\u1eb7c bi\u1ec7t d\u00e0nh cho th\u00e0nh vi\u00ean c\u1ed9ng \u0111\u1ed3ng \u0111\u1ec3 t\u1ea1o s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c.<\/span><\/p>\n

Ph\u00e2n bi\u1ec7t Advocacy marketing v\u1edbi Referral marketing, Influencer marketing, Affiliate marketing, Word-of-Mouth marketing<\/b><\/h2>\n

Advocacy marketing, Referral marketing, Influencer marketing, Affiliate marketing v\u00e0 Word-of-Mouth marketing (WOMM) l\u00e0 nh\u1eefng h\u00ecnh th\u1ee9c marketing d\u1ec5 khi\u1ebfn ng\u01b0\u1eddi ta nh\u1ea7m l\u1eabn. V\u00ec v\u1eady, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 ph\u00e2n bi\u1ec7t c\u00e1c h\u00ecnh th\u1ee9c marketing n\u00e0y:<\/span><\/p>\n

Advocacy marketing<\/b><\/h3>\n

Advocacy marketing t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 (advocates) t\u00edch c\u1ef1c cho th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m. Nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 n\u00e0y chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a h\u1ecd v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed1t v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

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  • \u0110\u1eb7c \u0111i\u1ec3m: Advocacy marketing th\u01b0\u1eddng d\u1ef1a tr\u00ean l\u00f2ng trung th\u00e0nh v\u00e0 s\u1ef1 \u0111am m\u00ea c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng s\u00f4i n\u1ed5i, t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u00e0 t\u1ea1o ra hi\u1ec7u \u1ee9ng lan t\u1ecfa t\u1ef1 nhi\u00ean.<\/span><\/li>\n
  • M\u1ee5c ti\u00eau: X\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u0103ng t\u01b0\u01a1ng t\u00e1c t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua \u00fd ki\u1ebfn v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c t\u1eeb nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9. N\u00f3 c\u0169ng nh\u1eb1m t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin c\u1eady \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n<\/ul>\n

    Referral marketing<\/b><\/h3>\n

    Referral marketing (ti\u1ebfp th\u1ecb gi\u1edbi thi\u1ec7u) t\u1eadp trung v\u00e0o vi\u1ec7c khuy\u1ebfn kh\u00edch v\u00e0 th\u01b0\u1edfng cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi m\u1edbi \u0111\u1ebfn s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

      \n
    • \u0110\u1eb7c \u0111i\u1ec3m: Referral marketing d\u1ef1a tr\u00ean quy\u1ec1n l\u1ee3i v\u00e0 \u0111\u1ed9ng c\u01a1 kinh t\u1ebf \u0111\u1ec3 kh\u00e1ch h\u00e0ng gi\u1edbi thi\u1ec7u ng\u01b0\u1eddi m\u1edbi. N\u00f3 t\u1ea1o ra m\u1ed9t chu\u1ed7i c\u00e1c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua quy tr\u00ecnh gi\u1edbi thi\u1ec7u v\u00e0 th\u01b0\u1edfng ph\u00f9 h\u1ee3p.<\/span><\/li>\n
    • M\u1ee5c ti\u00eau: T\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua gi\u1edbi thi\u1ec7u t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. N\u00f3 t\u1eadn d\u1ee5ng quan h\u1ec7 v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi.<\/span><\/li>\n<\/ul>\n

      Influencer marketing<\/b><\/h3>\n

      Influencer marketing t\u1eadp trung v\u00e0o vi\u1ec7c s\u1eed d\u1ee5ng s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng ho\u1eb7c c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (influencers) \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

        \n
      • \u0110\u1eb7c \u0111i\u1ec3m: Influencer marketing d\u1ef1a tr\u00ean s\u1ef1 t\u00edn nhi\u1ec7m c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ec3 gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng<\/span><\/li>\n
      • M\u1ee5c ti\u00eau: S\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 influencers t\u1ea1o ra m\u1ed9t li\u00ean k\u1ebft gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c nh\u1eadn di\u1ec7n m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u1ed9c \u0111\u00e1o. Ngo\u00e0i ra, influencers c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u1edbi ng\u01b0\u1eddi theo d\u00f5i th\u00f4ng qua vi\u1ec7c chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, nh\u1eadn x\u00e9t, ho\u1eb7c \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u0103ng c\u01b0\u1eddng l\u00f2ng tin v\u00e0 \u0111\u1ed9 tin c\u1eady, gia t\u0103ng doanh s\u1ed1 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o ra s\u1ef1 k\u1ebft n\u1ed1i s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

        Affiliate marketing<\/b><\/h3>\n

        Affiliate marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb trong \u0111\u00f3 doanh nghi\u1ec7p tr\u1ea3 hoa h\u1ed3ng cho c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft (affiliates) khi h\u1ecd gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ebfn mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n

          \n
        • \u0110\u1eb7c \u0111i\u1ec3m: Affiliate marketing d\u1ef1a tr\u00ean m\u1ea1ng l\u01b0\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft \u0111\u1ec3 t\u1ea1o ra doanh s\u1ed1 b\u00e1n h\u00e0ng. C\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft c\u00f3 th\u1ec3 l\u00e0 c\u00e1c website, blogger ho\u1eb7c nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c.<\/span><\/li>\n
        • M\u1ee5c ti\u00eau: T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n th\u00f4ng qua s\u1ef1 gi\u1edbi thi\u1ec7u t\u1eeb c\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft. Chi\u1ebfn d\u1ecbch n\u00e0y t\u1ea1o c\u01a1 h\u1ed9i cho doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t \u0111\u00e1m \u0111\u00f4ng kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft.<\/span><\/li>\n<\/ul>\n

          Word-of-Mouth marketing (WOMM)<\/b><\/h3>\n

          WOMM l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb trong \u0111\u00f3 th\u00f4ng tin v\u00e0 \u0111\u1ec1 xu\u1ea5t v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c truy\u1ec1n mi\u1ec7ng th\u00f4ng qua ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

            \n
          • \u0110\u1eb7c \u0111i\u1ec3m: WOMM d\u1ef1a tr\u00ean quy\u1ec1n l\u1ef1c c\u1ee7a t\u1eebng ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong vi\u1ec7c chia s\u1ebb tr\u1ea3i nghi\u1ec7m v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1edbi ng\u01b0\u1eddi kh\u00e1c. N\u00f3 th\u01b0\u1eddng xuy\u00ean x\u1ea3y ra t\u1ef1 nhi\u00ean, c\u00f3 th\u1ec3 l\u00e0 truy\u1ec1n mi\u1ec7ng t\u1ef1 ph\u00e1t ho\u1eb7c l\u00e0 chi\u1ebfn d\u1ecbch do doanh nghi\u1ec7p t\u1ed5 ch\u1ee9c.<\/span><\/li>\n
          • M\u1ee5c ti\u00eau: M\u1ee5c ti\u00eau c\u1ee7a WOMM l\u00e0 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin c\u1eady th\u00f4ng qua truy\u1ec1n \u0111\u1ea1t t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c. WOMM gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb, x\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 t\u1ea1o ra t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/li>\n<\/ul>\n

            Advocacy marketing t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 t\u00edch c\u1ef1c, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 \u0111\u00e1nh gi\u00e1 cao v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u1ed9ng \u0111\u1ed3ng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 c\u00f3 th\u1ec3 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p t\u00edch c\u1ef1c \u0111\u1ebfn ng\u01b0\u1eddi kh\u00e1c, mang l\u1ea1i l\u1ee3i \u00edch v\u1ec1 t\u0103ng t\u01b0\u01a1ng t\u00e1c, t\u0103ng \u0111\u1ed9 tin c\u1eady v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. Advocacy marketing kh\u00f4ng ch\u1ec9 t\u1ea1o ra s\u1ef1 lan truy\u1ec1n t\u1ef1 nhi\u00ean v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 tin c\u1eady \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb v\u00e0 t\u1ea1o d\u1ef1ng l\u00f2ng trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n t\u1ea1o m\u00f4i tr\u01b0\u1eddng v\u00e0 k\u1ebf ho\u1ea1ch ph\u00f9 h\u1ee3p \u0111\u1ec3 khuy\u1ebfn kh\u00edch v\u00e0 t\u1eadn d\u1ee5ng s\u1ef1 \u1ee7ng h\u1ed9 t\u00edch c\u1ef1c t\u1eeb kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb, ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 xu\u1ea5t s\u1eafc, cung c\u1ea5p c\u01a1 h\u1ed9i cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 chia s\u1ebb \u00fd ki\u1ebfn v\u00e0 \u0111\u1ec1 xu\u1ea5t, v\u00e0 thi\u1ebft l\u1eadp m\u1ed9t k\u00eanh giao ti\u1ebfp m\u1edf v\u00e0 \u0111\u00e1p \u1ee9ng v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

            Xem th\u00eam:<\/strong><\/em><\/p>\n

            Ph\u00e2n bi\u1ec7t influencer marketing v\u00e0 affiliate marketing, referral, WOM, advocacy marketing<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Advocacy marketing (ti\u1ebfp th\u1ecb v\u1eadn \u0111\u1ed9ng) xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u1ed9t ph\u00e1, t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o ra s\u1ef1 lan t\u1ecfa t\u1ef1 nhi\u00ean cho th\u01b0\u01a1ng hi\u1ec7u. Advocacy marketing kh\u00f4ng ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, m\u00e0 c\u00f2n t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng tr\u1edf th\u00e0nh nh\u1eefng nh\u00e0 \u1ee7ng h\u1ed9 nhi\u1ec7t th\u00e0nh, nh\u1eefng \u0111\u1ea1i s\u1ee9 \u0111\u00e1ng tin c\u1eady.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53724"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53724"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53724\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}