{"id":53729,"date":"2023-12-20T08:30:41","date_gmt":"2023-12-20T01:30:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ca-nhan-hoa-trai-nghiem-khach-hang-dung-thoi-diem-nen-bat-dau-tu-dau.html"},"modified":"2023-12-20T08:30:41","modified_gmt":"2023-12-20T01:30:41","slug":"ca-nhan-hoa-trai-nghiem-khach-hang-dung-thoi-diem-nen-bat-dau-tu-dau","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ca-nhan-hoa-trai-nghiem-khach-hang-dung-thoi-diem-nen-bat-dau-tu-dau.html","title":{"rendered":"C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00fang th\u1eddi \u0111i\u1ec3m: N\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?"},"content":{"rendered":"
\n

\u0110\u1ecbnh ngh\u0129a c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i. N\u1ebfu nh\u01b0 m\u01b0\u1eddi n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ec9 c\u1ea7n th\u00e0nh c\u00f4ng trong vi\u1ec7c g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed9t email template \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1ebfp \u1edf \u201cchi\u1ebfu tr\u00ean\u201d trong kh\u1ea3 n\u0103ng mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. Th\u00ec h\u00f4m nay, th\u1eddi th\u1ebf thay \u0111\u1ed5i v\u00e0 \u0111\u00f2i h\u1ecfi \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u00e3 cao h\u01a1n h\u1eb3n, ch\u1eb3ng h\u1ea1n\u00a0nh\u01b0\u00a0kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh n\u1ed9i dung 1: 1 d\u1ef1a v\u00e0o th\u00f4ng tin c\u00e1 nh\u00e2n, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi \u2013 th\u1eadm ch\u00ed ngay c\u1ea3 khi h\u00e0nh vi \u0111\u00f3 di\u1ec5n ra trong m\u1ed9t th\u1eddi gian ng\u1eafn tr\u00ean website c\u1ee7a c\u00f4ng ty. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m tr\u00ean site ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ch\u1ee9ng t\u1ecf xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u00e3 th\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u201ckh\u1ea3 n\u0103ng g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng\u201d \u1edf giai \u0111o\u1ea1n s\u01a1 khai.<\/span><\/p>\n

N\u1ebfu b\u1ea1n gi\u1ed1ng nh\u01b0 h\u1ea7u h\u1ebft nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1c, \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t k\u1ebf ho\u1ea1ch l\u1edbn v\u1ec1 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong n\u0103m nay. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t khi: trong m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh b\u1edfi Evergage, 75% nh\u00e0 ti\u1ebfp th\u1ecb cho bi\u1ebft h\u1ecd \u0111\u00e3 tr\u1ea3i nghi\u1ec7m m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c c\u00e1 nh\u00e2n h\u00f3a v\u00e0 90% nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a \u0111i\u1ec1u n\u00e0y v\u1edbi m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n v\u00e0 d\u01b0\u1edbi \u0111\u00e2y l\u00e0 k\u1ebft qu\u1ea3.<\/span><\/p>\n

Ch\u1eb3ng h\u1ea1n, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u00e1p d\u1ee5ng vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a \u0111\u00fang th\u1eddi \u0111i\u1ec3m tr\u1ea3i nghi\u1ec7m tr\u00ean website \u0111\u1ec3 kh\u1eafc ph\u1ee5c v\u1ea5n \u0111\u1ec1 thu h\u1eb9p \u201ctime on site \u201d c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Theo Chartbeat, trung b\u00ecnh, m\u1ed7i website ch\u1ec9 c\u00f3 kh\u00f4ng qu\u00e1 15s \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch truy c\u1eadp tr\u01b0\u1edbc khi h\u1ecd r\u1eddi \u0111i. Kho\u1ea3ng th\u1eddi gian \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 nhi\u1ec1u nh\u01b0ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 Clearing House v\u00e0 h\u00e3ng b\u00e1n l\u1ebb th\u1eddi trang tr\u1ef1c tuy\u1ebfn Rue La La \u0111ang t\u1eadn d\u1ee5ng m\u1ecdi kh\u1ea3 n\u0103ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m tr\u00ean site nh\u1eb1m cung c\u1ea5p cho kh\u00e1ch h\u00e0ng n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00fang th\u1eddi \u0111i\u1ec3m d\u1ef1a tr\u00ean h\u00e0nh vi \u0111\u00e3 th\u1ec3 hi\u1ec7n tr\u00ean site. K\u1ebft qu\u1ea3 l\u00e0, c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 th\u00f4ng tin hi\u1ec3n th\u1ecb ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng c\u00e1 nh\u00e2n, ngay t\u1eeb th\u1eddi \u0111i\u1ec3m h\u1ecd \u0111\u1eb7t ch\u00e2n l\u00ean site. Nh\u1eefng doanh nghi\u1ec7p n\u00e0y kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00fang th\u1eddi \u0111i\u1ec3m m\u00e0 c\u00f2n t\u00edch h\u1ee3p c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 tr\u1ef1c tuy\u1ebfn, gi\u00fap kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u h\u01a1n tr\u00ean site, t\u01b0\u01a1ng t\u00e1c v\u1edbi nhi\u1ec1u n\u1ed9i dung h\u01a1n, gi\u1ea3i t\u1ecfa m\u1ecdi th\u1eafc m\u1eafc, nghi ng\u1edd c\u1ee7a h\u1ecd, t\u1eeb \u0111\u00f3 l\u01b0\u1ee3ng chuy\u1ec3n \u0111\u1ed5i c\u0169ng \u00a0nhi\u1ec1u v\u00e0 th\u01b0\u1eddng xuy\u00ean h\u01a1n.<\/span><\/p>\n

V\u00ec v\u1eady, n\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 k\u1ebf ho\u1ea1ch l\u1edbn cho vi\u1ec7c c\u00e1 nh\u00e2n h\u00f3a \u0111\u00fang th\u1eddi \u0111i\u1ec3m tr\u01b0\u1edbc khi \u0111\u1ecdc b\u00e0i vi\u1ebft n\u00e0y c\u1ee7a Masterskills, b\u00e2y gi\u1edd b\u1eaft \u0111\u1ea7u c\u0169ng ch\u01b0a mu\u1ed9n. Th\u1eadt may l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3 c\u0169ng kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p hay t\u1ed1n k\u00e9m. D\u01b0\u1edbi \u0111\u00e2y ch\u00fang t\u00f4i s\u1ebd cung c\u1ea5p m\u1ed9t v\u00e0i g\u1ee3i \u00fd hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n \u0111\u1ec3 b\u1ea1n kh\u00f4ng qu\u00e1 b\u1ee1 ng\u1ee1 l\u1ea1i nhanh ch\u00f3ng thu \u0111\u01b0\u1ee3c d\u1ea5u \u1ea5n \u0111\u00e1ng nh\u1edb ngay khi b\u1eaft \u0111\u1ea7u! H\u00e3y xem nh\u00e9!\u00a0<\/span><\/p>\n

\"C\u00e1<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nghe qua c\u00f3 v\u1ebb kh\u00f3 kh\u0103n, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf l\u1ea1i kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p\u2026<\/p>\n<\/div>\n

Chi ti\u1ebft h\u00f3a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau doanh nghi\u1ec7p <\/b><\/h2>\n

M\u1ed9t chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a hi\u1ec7u qu\u1ea3 c\u00f3 \u0111i\u1ec3m kh\u1edfi \u0111\u1ea7u t\u01b0\u01a1ng t\u1ef1 chi\u1ebfn l\u01b0\u1ee3c, ch\u01b0\u01a1ng tr\u00ecnh ti\u1ebfp th\u1ecb kh\u00e1c: b\u1eb1ng c\u00e1ch th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh. Ki\u1ec3m tra l\u1ecbch s\u1eed b\u00e1n h\u00e0ng v\u00e0 so s\u00e1nh v\u1edbi d\u1eef li\u1ec7u truy c\u1eadp, d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u1ec1 th\u00f4ng tin c\u00e1 nh\u00e2n, h\u00e0nh vi mua s\u1eafm v\u00e0 t\u00ecm ki\u1ebfm; ngu\u1ed3n d\u1eef li\u1ec7u ti\u1ec1m \u1ea9n nh\u01b0 ngu\u1ed3n gi\u1edbi thi\u1ec7u, s\u1ea3n ph\u1ea9m \u0111\u00e3 xem ho\u1eb7c th\u00eam v\u00e0o gi\u1ecf h\u00e0ng, nh\u1eefng trang \u0111\u00e3 xem c\u0169ng nh\u01b0 th\u1eddi gian ho\u1ea1t \u0111\u1ed9ng tr\u00ean t\u1eebng trang \u0111\u00f3.<\/span><\/p>\n

Cu\u1ed1i c\u00f9ng, b\u1ea1n n\u00ean c\u00f3 m\u1ed9t b\u1ee9c tranh r\u00f5 r\u00e0ng v\u1ec1 personas kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, c\u0169ng nh\u01b0 \u0111\u1ecbnh ngh\u0129a v\u1ec1 h\u00e0nh tr\u00ecnh tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. C\u1ea9n th\u1eadn v\u1ea1ch ra t\u1eebng b\u01b0\u1edbc kh\u00e1ch h\u00e0ng \u0111\u00e3 th\u1ef1c hi\u1ec7n b\u1eaft \u0111\u1ea7u t\u1eeb kh\u00e1m ph\u00e1 website cho \u0111\u1ebfn khi k\u1ebft th\u00fac m\u1ed9t h\u00e0nh \u0111\u1ed9ng. B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh n\u00e0y s\u1ebd ti\u1ebft l\u1ed9 nh\u1eefng th\u00f4ng \u0111i\u1ec7p ch\u00ednh, n\u1ed9i dung \u00fd ngh\u0129a v\u1ec1 qu\u00e1 tr\u00ecnh kh\u00e1ch h\u00e0ng chuy\u1ec3n t\u1eeb b\u01b0\u1edbc n\u00e0y sang b\u01b0\u1edbc ti\u1ebfp v\u00e0 cu\u1ed1i c\u00f9ng, ho\u00e0n th\u00e0nh giao d\u1ecbch. \u0110\u00e2y ch\u00ednh l\u00e0 nh\u1eefng \u201c\u0111i\u1ec3m ch\u1ed1t\u201d trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.<\/span><\/p>\n

Th\u1ea5u hi\u1ec3u t\u1eebng ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng<\/b><\/h2>\n

N\u1ebfu c\u00e1 nh\u00e2n h\u00f3a \u0111\u00fang th\u1eddi \u0111i\u1ec3m nh\u1eb1m m\u1ee5c ti\u00eau mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m ph\u00f9 h\u1ee3p, t\u1ea1i nh\u1eefng \u201cn\u00fat\u201d cao nh\u1ea5t, t\u1ea1i sao th\u1ea5u hi\u1ec3u t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng? \u0110\u01a1n gi\u1ea3n b\u1edfi, v\u1edbi vi\u1ec7c \u201cn\u1eafm trong l\u00f2ng b\u00e0n tay\u201d t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA) ch\u00ednh x\u00e1c, ph\u00f9 h\u1ee3p h\u01a1n \u2013 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh trong chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. Tr\u00ean th\u1ef1c t\u1ebf, nh\u1eefng g\u00ec b\u1ea1n kh\u00e1m ph\u00e1 v\u1ec1 h\u00e0nh vi tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd g\u00f3p ph\u1ea7n kh\u00f4ng nh\u1ecf trong t\u1ed1i \u01b0u h\u00f3a, tinh ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"C\u00e1<\/p>\n

Th\u1ea5u hi\u1ec3u t\u1eebng ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap b\u1ea1n gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u00f9y bi\u1ebfn, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 m\u1ee5c ti\u00eau h\u01a1n<\/p>\n<\/div>\n

N\u00f3i m\u1ed9t c\u00e1ch t\u1ed5ng quan nh\u1ea5t, c\u00f4ng vi\u1ec7c c\u1ee7a b\u1ea1n l\u00e0 ti\u1ebfp c\u1eadn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m trong h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a h\u1ecd. Khi \u0111\u00e3 c\u00f3 s\u1ef1 th\u1ea5u hi\u1ec3u d\u1ef1a tr\u00ean h\u00e0nh vi c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c t\u00ecm ra xu h\u01b0\u1edbng c\u0169ng nh\u01b0 y\u1ebfu t\u1ed1 ch\u00ednh \u0111\u1ec3 ph\u00e2n lo\u1ea1i. \u0110\u1ed3ng th\u1eddi, y\u1ebfu t\u1ed1 k\u1ec3 tr\u00ean s\u1ebd gi\u00fap b\u1ea1n truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p t\u00f9y bi\u1ebfn, c\u00e1 nh\u00e2n h\u00f3a v\u00e0 c\u00f3 m\u1ee5c ti\u00eau h\u01a1n trong t\u1eebng giai \u0111o\u1ea1n.<\/span><\/p>\n

Chi ti\u1ebft h\u00f3a t\u1eebng m\u1ee5c ti\u00eau quan tr\u1ecdng <\/b><\/h2>\n

N\u1ebfu b\u1ea1n h\u1ecfi b\u1ea5t k\u1ef3 nh\u00e0 ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn v\u1ec1 m\u1ee5c ti\u00eau h\u00e0ng \u0111\u1ea7u c\u1ee7a h\u1ecd, ch\u1eafc ch\u1eafn c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd bao g\u1ed3m:<\/span><\/p>\n

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  1. Thu h\u00fat kh\u00e1ch truy c\u1eadp m\u1edbi th\u00f4ng qua SEO, ti\u1ebfp th\u1ecb n\u1ed9i dung, qu\u1ea3ng c\u00e1o v\u00e0 email<\/span><\/li>\n
  2. T\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng nh\u1eb1m sinh chuy\u1ec3n \u0111\u1ed5i <\/span><\/li>\n
  3. Ti\u1ebfp t\u1ee5c t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 h\u1ecd quay tr\u1edf l\u1ea1i v\u00e0 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ol>\n

    Trong t\u1ea5t c\u1ea3 c\u00e1c m\u1ee5c ti\u00eau quan tr\u1ecdng \u0111\u01b0\u1ee3c li\u1ec7t k\u00ea \u1edf tr\u00ean, chuy\u1ec3n \u0111\u1ed5i l\u00e0 ch\u00eca kh\u00f3a v\u00e0 \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung cao nh\u1ea5t n\u1ebfu mu\u1ed1n th\u00e0nh c\u00f4ng: c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, t\u0103ng l\u01b0\u1ee3ng email \u0111\u0103ng k\u00fd, t\u0103ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng v\u00e0 t\u1ea5t nhi\u00ean l\u00e0 doanh thu. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng k\u1ebft qu\u1ea3 n\u00e0y?<\/span><\/p>\n

    T\u1ed1i \u01b0u k\u1ebf ho\u1ea1ch c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng <\/b><\/h2>\n

    Kh\u00e1ch truy c\u1eadp \u0111\u1ebfn b\u1ea5t k\u1ef3 n\u01a1i n\u00e0o tr\u00ean site v\u00e0 mong mu\u1ed1n c\u1ee7a b\u1ea1n l\u00e0 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi, ngay c\u1ea3 tr\u01b0\u1edbc khi c\u00e1 nh\u00e2n ho\u00e1 tr\u1ea3i nghi\u1ec7m th\u00ec \u0111\u1eebng b\u1ecf qua nh\u1eefng y\u1ebfu t\u1ed1: Thi\u1ebft k\u1ebf, th\u1eed nghi\u1ec7m A\/B v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng s\u1eed d\u1ee5ng. Nh\u01b0ng khi t\u1eadp trung t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i, chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a c\u1ee7a b\u1ea1n tr\u1edf n\u00ean t\u1ed1i quan tr\u1ecdng. \u0110i\u1ec1u \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh v\u00e0 \u01b0u ti\u00ean cao cho vi\u1ec7c t\u1ea1o ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ho\u1eb7c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m tr\u00ean website. Chi ti\u1ebft h\u00f3a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng c\u0169ng nh\u01b0 nh\u1eefng v\u1ecb tr\u00ed m\u00e0 c\u00e1 nh\u00e2n h\u00f3a c\u00f3 th\u1ec3 mang l\u1ea1i hi\u1ec7u qu\u1ea3. Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau cho t\u01b0\u01a1ng t\u00e1c v\u00e0 chuy\u1ec3n \u0111\u1ed5i. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u1ea7n x\u00e1c \u0111\u1ecbnh KPIs \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3. Ch\u1eb3ng h\u1ea1n, b\u1ea1n \u0111\u00e3 c\u00f3 c\u00f4ng th\u1ee9c \u0111o m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng tr\u00ean site? L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ef1 thay \u0111\u1ed5i? Li\u1ec7u thay \u0111\u1ed5i doanh thu c\u00f3 \u0111i li\u1ec1n v\u1edbi thay \u0111\u1ed5i c\u1ee7a website? Chi ti\u1ebft h\u00f3a nh\u1eefng n\u1ed9i dung \u0111\u1eb7c bi\u1ec7t c\u1ea7n thi\u1ebft \u0111\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh s\u00e1ng t\u1ea1o c\u1ee7a b\u1ea1n<\/span><\/p>\n

    Tri\u1ec3n khai <\/b><\/h2>\n

    Th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 c\u00f3 s\u1ef1 am hi\u1ec3u \u0111\u1eb7c bi\u1ec7t v\u1ec1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u00e3 \u0111\u1ebfn l\u00fac d\u00e0nh th\u1eddi gian suy ngh\u0129 v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. H\u00ecnh th\u1ee9c th\u00f4ng tin v\u00e0 th\u00f4ng \u0111i\u1ec7p b\u1ea1n mu\u1ed1n truy\u1ec1n t\u1ea3i l\u00e0 g\u00ec? V\u00e0 l\u00e0m th\u1ebf n\u00e0o kh\u00e1ch truy c\u1eadp c\u00f3 th\u1ec3 tr\u1ea3i nghi\u1ec7m?<\/span><\/p>\n

    \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 m\u1ed7i kh\u00e1ch truy c\u1eadp \u0111\u1ec1u nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a, k\u1ebft n\u1ed1i v\u00e0 \u0111\u1eb7c bi\u1ec7t r\u1ea5t k\u1ecbp th\u1eddi \u2013 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh \u0111\u1ed9ng, \u00fd \u0111\u1ecbnh c\u0169ng nh\u01b0 mong mu\u1ed1n m\u00e0 h\u1ecd \u0111ang th\u1ef1c hi\u1ec7n tr\u00ean site. H\u1ed7 tr\u1ee3 v\u00e0 h\u01b0\u1edbng d\u1eabn kh\u00e1ch truy c\u1eadp trong su\u1ed1t qu\u00e1 tr\u00ecnh mua h\u00e0ng \u0111\u1ec3 gi\u1ea3i \u0111\u00e1p th\u1ea5u \u0111\u00e1o mong mu\u1ed1n, th\u1eafc m\u1eafc\u2026t\u1eeb \u0111\u00f3 d\u1ec5 d\u00e0ng sinh chuy\u1ec3n \u0111\u1ed5i. H\u00e3y ki\u00ean tr\u00ec v\u00e0 \u0111\u01b0a ra nh\u1eefng g\u1ee3i \u00fd h\u1ea5p d\u1eabn, nh\u01b0ng c\u0169ng \u0111\u1eebng \u201ctra t\u1ea5n\u201d h\u1ecd v\u1edbi th\u00f4ng \u0111i\u1ec7p d\u1ed3n d\u1eadp, qu\u00e1 t\u1ea3i tr\u00ean site hay thi\u1ebft b\u1ecb di \u0111\u1ed9ng. V\u00e0 cu\u1ed1i c\u00f9ng, t\u1eadn d\u1ee5ng h\u01b0\u1edbng d\u1eabn c\u1ee7a c\u00f4ng ty nh\u1eb1m \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m mang d\u1ea5u \u1ea5n v\u1ec1 b\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/p>\n

    H\u00e3y xem m\u1ed9t v\u00e0i v\u00ed d\u1ee5 hi\u1ec7u qu\u1ea3 nh\u01b0ng kh\u00e1 \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3 v\u1ec1 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n \u0111\u00fang th\u1eddi \u0111i\u1ec3m d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n

    Pop-up v\u00e0 menu:<\/b> \u0110\u00e2y l\u00e0 c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o n\u1ed9i dung ph\u00f9 h\u1ee3p, c\u1eadp nh\u1eadt thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch truy c\u1eadp. Trong khi pop-up \u201cgi\u00e1n \u0111o\u1ea1n\u201dtr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng th\u00ec menu c\u00f3 xu h\u01b0\u1edbng \u00edt x\u00e2m nh\u1eadp v\u00e0 ho\u1ea1t \u0111\u1ed9ng b\u1ec1n b\u1ec9 h\u01a1n. K\u1ebft h\u1ee3p c\u1ea3 hai c\u00f3 th\u1ec3 r\u1ea5t hi\u1ec7u qu\u1ea3. Ch\u1eb3ng h\u1ea1n, menu c\u1ee7a Nh\u00e0 xu\u1ea5t b\u1ea3n Clearing House t\u0103ng l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c t\u1edbi 36%, khuy\u1ebfn kh\u00edch kh\u00e1ch truy c\u1eadp ch\u01a1i nhi\u1ec1u tr\u00f2 ch\u01a1i h\u01a1n. Hay Brainshark, c\u0169ng t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch \u0111\u0103ng k\u00fd l\u00ean 15 % b\u1eb1ng c\u00e1ch \u0111\u1ea9y n\u1ed9i dung v\u00e0 s\u1ef1 ki\u1ec7n li\u00ean quan \u0111\u1ebfn kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau l\u00ean v\u1ecb tr\u00ed thu h\u00fat tr\u00ean website.<\/span><\/p>\n

    \"Menu<\/p>\n

    Menu thu h\u00fat kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau v\u1edbi n\u1ed9i dung v\u00e0 s\u1ef1 ki\u1ec7n li\u00ean quan c\u1ee7a Clearing House<\/p>\n<\/div>\n

    Th\u00f4ng \u0111i\u1ec7p tr\u00ean trang:<\/b> \u0110\u00e2y l\u00e0 nh\u1eefng th\u00f4ng \u0111i\u1ec7p tinh t\u1ebf v\u00e0 cung c\u1ea5p n\u1ed9i dung c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a tr\u00ean h\u00e0nh vi hay h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch truy c\u1eadp. V\u1edbi kh\u1ea3 n\u0103ng t\u1ed1i \u01b0u trong t\u1eebng trang, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n t\u1ea1i t\u1eebng ph\u1ea7n tr\u00ean site bao g\u1ed3m v\u0103n b\u1ea3n v\u00e0 h\u00ecnh \u1ea3nh c\u00f3 li\u00ean quan trong n\u1ed9i dung.<\/span><\/p>\n

    Form v\u00e0\u00a0survey<\/b>: Th\u1eadt kh\u00f4ng d\u1ec5 d\u00e0ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u \u00fd ngh\u0129a t\u1eeb kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, nh\u01b0ng <\/span>Forms v\u00e0 surveys xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m,<\/span> nh\u1eafm v\u00e0o t\u1eebng c\u00e1 nh\u00e2n d\u1ef1a tr\u00ean l\u1ecbch s\u1eed h\u00e0nh vi \u2013 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u \u0111\u1ed3ng th\u1eddi \u0111em \u0111\u1ebfn nh\u1eefng th\u00f4ng tin gi\u00e1 tr\u1ecb. H\u00e3y ch\u1eafc ch\u1eafn thi\u1ebft l\u1eadp h\u00ecnh th\u1ee9c n\u1ed9i dung xu\u1ea5t hi\u1ec7n \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u2013 v\u00ed d\u1ee5, m\u1ed9t kh\u1ea3o s\u00e1t ng\u1eafn sau khi mua h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n nhi\u1ec1u so v\u1edbi email \u0111\u0103ng k\u00fd khi kh\u00e1ch truy c\u1eadp v\u1eeba \u0111\u1ebfn site.<\/span><\/p>\n

    N\u1ebfu b\u1ea1n ch\u01b0a th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd m\u1ea5t c\u01a1 h\u1ed9i. Gi\u1ea3i ph\u00e1p one-size-fit-all \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng s\u1ebd s\u1edbm tr\u1edf n\u00ean l\u1ed7i th\u1eddi. Trong khi kh\u00e1i ni\u1ec7m v\u1ec1 \u0111\u00e1p \u1ee9ng tr\u1ea3i nghi\u1ec7m mang t\u00ednh c\u00e1 nh\u00e2n c\u1ee7a kh\u00e1ch h\u00e0ng nghe qua c\u00f3 v\u1ebb kh\u00f3 kh\u0103n, nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf l\u1ea1i kh\u00f4ng qu\u00e1 ph\u1ee9c t\u1ea1p. H\u00e3y chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi Masterskills qua ph\u1ea7n comment b\u00ean d\u01b0\u1edbi nh\u00e9!<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1ecbnh ngh\u0129a c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i. N\u1ebfu nh\u01b0 m\u01b0\u1eddi n\u0103m tr\u01b0\u1edbc \u0111\u00e2y, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ch\u1ec9 c\u1ea7n th\u00e0nh c\u00f4ng trong vi\u1ec7c g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed9t email template \u0111\u00e3 \u0111\u01b0\u1ee3c x\u1ebfp \u1edf \u201cchi\u1ebfu tr\u00ean\u201d trong kh\u1ea3 n\u0103ng mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. Th\u00ec h\u00f4m nay, th\u1eddi th\u1ebf thay \u0111\u1ed5i v\u00e0 \u0111\u00f2i h\u1ecfi \u0111\u00e1p \u1ee9ng ti\u00eau ch\u00ed c\u1ea7n \u0111\u00e1p \u1ee9ng \u0111\u00e3 cao h\u01a1n h\u1eb3n, ch\u1eb3ng h\u1ea1n\u00a0nh\u01b0\u00a0kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh n\u1ed9i dung 1: 1 d\u1ef1a v\u00e0o th\u00f4ng tin c\u00e1 nh\u00e2n, s\u1edf th\u00edch v\u00e0 h\u00e0nh vi \u2013 th\u1eadm ch\u00ed ngay c\u1ea3 khi h\u00e0nh vi \u0111\u00f3 di\u1ec5n ra trong m\u1ed9t th\u1eddi gian ng\u1eafn tr\u00ean website c\u1ee7a c\u00f4ng ty. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m tr\u00ean site ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ch\u1ee9ng t\u1ecf xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb \u0111\u00e3 th\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u201ckh\u1ea3 n\u0103ng g\u1ecdi t\u00ean kh\u00e1ch h\u00e0ng\u201d \u1edf giai \u0111o\u1ea1n s\u01a1 khai.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53729"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53729"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53729\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53729"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53729"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53729"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}