{"id":53748,"date":"2023-12-20T08:34:37","date_gmt":"2023-12-20T01:34:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/long-tin-cua-khach-hang-lam-nen-suc-manh-thuong-hieu.html"},"modified":"2023-12-20T08:34:37","modified_gmt":"2023-12-20T01:34:37","slug":"long-tin-cua-khach-hang-lam-nen-suc-manh-thuong-hieu","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/long-tin-cua-khach-hang-lam-nen-suc-manh-thuong-hieu.html","title":{"rendered":"L\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0m n\u00ean s\u1ee9c m\u1ea1nh th\u01b0\u01a1ng hi\u1ec7u"},"content":{"rendered":"
Trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, kh\u00f4ng sai khi n\u00f3i r\u1eb1ng: Mu\u1ed1n ph\u00e1t tri\u1ec3n kinh doanh tr\u1ef1c tuy\u1ebfn, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n ph\u1ea3i l\u00e0m l\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i trong tay, ch\u01b0a khi n\u00e0o th\u1ebf gi\u1edbi ch\u1ee9ng ki\u1ebfn s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u1edbn \u0111\u1ebfn nh\u01b0 th\u1ebf. H\u1ecd h\u00e0i l\u00f2ng, h\u1ecd gi\u1eadn d\u1eef, t\u1ea5t c\u1ea3 \u0111\u1ec1u t\u00e1c \u0111\u1ed9ng t\u1edbi vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n. H\u00e3y s\u1eed d\u1ee5ng con \u00e1t ch\u1ee7 b\u00e0i: l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u1eefng ch\u1eafc t\u1eebng ng\u00e0y.<\/p>\n
\"7-easy-ways-to-build-customer-loyalty1.png1\"<\/p>\n

Khi\u1ebfn kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng b\u1ea1n \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng l\u00e0 \u0111i\u1ec1u kh\u00f4ng d\u1ec5<\/p>\n<\/div>\n

Nh\u1eefng th\u00e1ch th\u1ee9c h\u00e0ng ng\u00e0y cho c\u00e1c doanh nghi\u1ec7p<\/h2>\n

B\u1ea5t k\u1ec3 b\u1ea1n l\u00e0 doanh nghi\u1ec7p B2C hay B2B, b\u1ea1n m\u1edbi kh\u1edfi nghi\u1ec7p hay \u0111\u00e3 c\u00f3 trong tay m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ee9c ti\u1ebfng, b\u1ea1n s\u1ebd v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng th\u1eed th\u00e1ch sau m\u1ed7i ng\u00e0y: t\u1ed1i \u01b0u h\u00f3a th\u1ee9 h\u1ea1ng website, thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i, n\u00e2ng cao l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gia t\u0103ng t\u1ec9 l\u00ea chuy\u1ec3n \u0111\u1ed5i. M\u1eb7c d\u00f9 c\u00f3 r\u1ea5t nhi\u1ec1u c\u00f4ng c\u1ee5 kh\u00e1c nhau gi\u00fap b\u1ea1n gi\u1ea3i quy\u1ebft c\u00e1c th\u00e1ch th\u1ee9c tr\u00ean nh\u01b0ng x\u00e2y d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng v\u1eabn l\u00e0 c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t \u0111\u1ec3 b\u1ea1n gi\u1ea3i quy\u1ebft t\u1ea5t c\u1ea3 c\u00e1c v\u1ea5n \u0111\u1ec1 tr\u00ean c\u00f9ng l\u00fac.<\/p>\n

\u201cCh\u1ec9 c\u1ea7n ni\u1ec1m tin th\u00f4i sao, th\u1eadt qu\u00e1 \u0111\u01a1n gi\u1ea3n!\u201d, c\u00f3 th\u1ec3 b\u1ea1n \u0111\u00e3 ngh\u0129 nh\u01b0 v\u1eady, nh\u01b0ng s\u1ef1 th\u1ef1c m\u1ecdi vi\u1ec7c kh\u00f4ng d\u1ec5 d\u00e0ng th\u1ebf. C\u00f3 3 \u0111i\u1ec3m r\u1ea5t quan tr\u1ecdng b\u1ea1n nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i th\u00eam v\u00e0o trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a m\u00ecnh:<\/p>\n

Truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n h\u00f3a<\/strong><\/p>\n

Trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1, b\u1ea1n s\u1ebd kh\u00f4ng thi\u1ebfu d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ea7n thi\u1ebft, do \u0111\u00f3, b\u1ea1n kh\u00f4ng n\u00ean t\u1eeb ch\u1ed1i vi\u1ec7c truy\u1ec1n th\u00f4ng m\u1ed9t c\u00e1ch c\u00e1 nh\u00e2n. Tuy nhi\u00ean, theo nh\u01b0 Return Path, truy\u1ec1n th\u00f4ng chi\u1ebfm \u0111\u1ebfn 70% l\u01b0\u1ee3ng khi\u1ebfu n\u1ea1i v\u1ec1 v\u1ea5n \u0111\u1ec1 th\u01b0 r\u00e1c ng\u00e0y nay. B\u1eb1ng c\u00e1ch nh\u1eafm \u0111\u1ebfn ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng chuy\u00ean bi\u1ec7t, b\u1ea1n c\u00f3 th\u1ec3 \u201cg\u00e3i tr\u00fang ch\u1ed7 ng\u1ee9a\u201d c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng c\u00e1 nh\u00e2n h\u00f3a. C\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c c\u00f3 t\u00ednh c\u00e1 nh\u00e2n (v\u00ed d\u1ee5 nh\u01b0 Live Chat) s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i v\u00e0 t\u1edbi g\u1ea7n h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"Engage-cus-2\"<\/p>\n

C\u00e1c h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c c\u00f3 t\u00ednh c\u00e1 nh\u00e2n nh\u01b0 Live Chat s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y g\u1ea7n g\u0169i v\u00e0 t\u1edbi g\u1ea7n h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<\/div>\n

Nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 t\u00edn nhi\u1ec7m<\/strong><\/p>\n

C\u00f4ng ty c\u1ee7a b\u1ea1n c\u00f3 ti\u1ebfng t\u1ed1t \u2013 xin ch\u00fac m\u1eebng, danh ti\u1ebfng c\u00f4ng ty s\u1ebd \u0111\u01b0\u1ee3c lan t\u1ecfa m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean. Tuy nhi\u00ean, ch\u1ec9 c\u1ea7n c\u00f4ng ty ph\u1ea1m ph\u1ea3i sai l\u1ea7m m\u00e0 kh\u00f4ng k\u1ecbp th\u1eddi s\u1eeda ch\u1eefa, m\u1ecdi c\u00f4ng s\u1ee9c x\u00e2y d\u1ef1ng s\u1ebd l\u1ea1i tr\u1edf v\u1ec1 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u. M\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a nh\u1eefng doanh nghi\u1ec7p tr\u1ef1c tuy\u1ebfn ph\u1ee5 thu\u1ed9c r\u1ea5t l\u1edbn v\u00e0o vi\u1ec7c li\u1ec7u h\u1ecd \u0111\u00e3 bi\u1ebft c\u00e1ch nu\u00f4i d\u01b0\u1ee1ng s\u1ef1 t\u00edn nhi\u1ec7m n\u01a1i ng\u01b0\u1eddi d\u00f9ng hay ch\u01b0a. Kh\u00e1ch h\u00e0ng ng\u00e0y nay r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 ki\u1ec3m tra m\u1ee9c \u0111\u1ed9 tin t\u01b0\u1edfng v\u00e0o m\u1ed9t c\u00f4ng ty qua vi\u1ec7c t\u00ecm ki\u1ebfm tr\u00ean Google v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng t\u00f9y thu\u1ed9c v\u00e0o th\u1ee9 h\u1ea1ng website hay ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00e1c. Th\u00f4ng th\u01b0\u1eddng, nh\u1eefng doanh nghi\u1ec7p cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u1ea3n h\u1ed3i c\u00f4ng khai s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai.<\/p>\n

T\u1ea1o ra l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong><\/p>\n

H\u00e3y h\u1ecfi b\u1ea5t c\u1ee9 h\u1ed9i c\u1ed5 \u0111\u1ed9ng vi\u00ean c\u1ee7a c\u00e2u l\u1ea1c b\u1ed9 n\u00e0o \u0111\u00f3 v\u00e0 h\u1ecd s\u1ebd n\u00f3i cho b\u1ea1n bi\u1ebft t\u1ea7m quan tr\u1ecdng c\u1ee7a s\u1ef1 \u1ee7ng h\u1ed9 \u0111\u1ebfn t\u1eeb ng\u01b0\u1eddi h\u00e2m m\u1ed9. V\u1ec1 c\u01a1 b\u1ea3n, ng\u01b0\u1eddi h\u00e2m m\u1ed9 \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb c\u00e1c y\u1ebfu t\u1ed1: truy\u1ec1n th\u1ed1ng, c\u1ed9ng \u0111\u1ed3ng v\u00e0 l\u00f2ng ng\u01b0\u1ee1ng m\u1ed9. Gia \u0111\u00ecnh b\u1ea1n l\u00e0 c\u1ed5 \u0111\u1ed9ng vi\u00ean k\u1ef3 c\u1ef1u cho m\u1ed9t \u0111\u1ed9i b\u00f3ng A, b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p l\u1ea1i \u1ee7ng h\u1ed9 nh\u1eefng \u0111\u1ed9i b\u00f3ng B hay C. D\u00f9 l\u00e0 v\u1edbi b\u1ea5t c\u1ee9 l\u00fd do g\u00ec, \u0111i\u1ec3m chung nh\u1ea5t \u1edf \u0111\u00e2y \u0111\u00f3 l\u00e0 l\u00f2ng trung th\u00e0nh. Ch\u00fang ta kh\u00f4ng t\u00f9y ti\u1ec7n l\u1ef1a ch\u1ecdn m\u1ed9t \u0111\u1ed9i \u0111\u1ec3 c\u1ed5 v\u0169 m\u00e0 th\u01b0\u1eddng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng b\u1edfi m\u1ed9t s\u1ed1 l\u00fd do. \u0110i\u1ec1u n\u00e0y t\u01b0\u01a1ng t\u1ef1 trong kinh doanh. B\u1eb1ng c\u00e1ch \u0111em \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng m\u1ed9t s\u1ed1 quy\u1ec1n h\u1ea1n nh\u1ea5t \u0111\u1ecbnh, h\u1ecd s\u1ebd thay b\u1ea1n lan t\u1ecfa \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn nh\u1eefng ng\u01b0\u1eddi xung quanh.<\/p>\n

Lu\u00f4n minh b\u1ea1ch, t\u1ea1o d\u1ef1ng uy t\u00edn l\u00e0 y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u1ec3 th\u00fac \u0111\u1ea9y s\u1ef1 tin t\u01b0\u1edfng l\u00e2u d\u00e0i n\u01a1i kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, khi ni\u1ec1m tin \u0111\u00e3 th\u00e0nh h\u00ecnh, b\u1ea1n c\u0169ng \u0111\u1eebng qu\u00ean vun \u0111\u1eafp n\u00f3 m\u1ed7i ng\u00e0y \u0111\u1ec3 tr\u1edf n\u00ean v\u1eefng ch\u1eafc, t\u1ea1o th\u00e0nh \u0111i\u1ec3m t\u1ef1a cho s\u1ef1 nghi\u1ec7p kinh doanh c\u1ee7a b\u1ea1n.<\/p>\n

Duy tr\u00ec ni\u1ec1m tin trong th\u1ebf gi\u1edbi thi\u1ebfu v\u1eafng s\u1ef1 tin t\u01b0\u1edfng<\/h2>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 r\u1ea5t th\u1ef1c d\u1ee5ng \u2013 h\u1ecd ch\u1ec9 quan t\u00e2m \u0111\u1ebfn l\u1ee3i \u00edch b\u1ea3n th\u00e2n m\u00e0 th\u00f4i. H\u1ecd mu\u1ed1n bi\u1ebft r\u1eb1ng c\u00f4ng ty h\u1ecd l\u1ef1a ch\u1ecdn l\u00e0 \u0111\u00e1ng tin c\u1eady. C\u00f3 r\u1ea5t \u00edt c\u00f4ng ty cho ph\u00e9p kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng m\u1eabu th\u1eed \u0111\u1ec3 bi\u1ebft s\u1ea3n ph\u1ea9m c\u00f3 ph\u00f9 h\u1ee3p kh\u00f4ng, v\u00ec v\u1eady, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng ph\u1ea3i t\u00ecm ki\u1ebfm \u1edf c\u00e1c ngu\u1ed3n kh\u00e1c nh\u01b0 ph\u1ea3n h\u1ed3i v\u00e0 \u0111\u00e1nh gi\u00e1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n

H\u00e3y c\u00e2n nh\u1eafc \u0111i\u1ec1u n\u00e0y t\u1eeb kh\u00eda c\u1ea1nh kh\u00e1ch h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn b\u1ea5t c\u1ee9 nh\u00e0 cung c\u1ea5p n\u00e0o \u0111\u01b0a ra nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a b\u1ea1n. T\u1ea1i sao h\u1ecd n\u00ean mua s\u1ea3n ph\u1ea9m t\u1eeb doanh nghi\u1ec7p X thay v\u00ec doanh nghi\u1ec7p Y? L\u00e0m sao h\u1ecd c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng h\u1ecd c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 t\u1ed1t hay s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi m\u1ee9c gi\u00e1 t\u1ed1t nh\u1ea5t hay kh\u00f4ng? N\u00f3i t\u00f3m l\u1ea1i, li\u1ec7u h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng tuy\u1ec7t \u0111\u1ed1i v\u00e0o nh\u1eefng l\u1eddi h\u1ee9a h\u1eb9n t\u1eeb doanh nghi\u1ec7p kh\u00f4ng?<\/p>\n

\"trust\"<\/p>\n

Ni\u1ec1m tin c\u1ea7n x\u00e2y d\u1ef1ng theo m\u1ed9t qu\u00e1 tr\u00ecnh<\/p>\n<\/div>\n

N\u1ebfu nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng kh\u00f4ng c\u1ea3m th\u1ea5y tin t\u01b0\u1edfng, c\u00f3 th\u1ec3 \u0111\u00f3 l\u00e0 b\u1edfi b\u1ea1n kh\u00f4ng ch\u1ee9ng minh cho h\u1ecd th\u1ea5y c\u00f4ng ty m\u00ecnh \u0111\u00e1ng tin c\u1eady \u0111\u1ebfn m\u1ee9c n\u00e0o. T\u1ea5t nhi\u00ean, tr\u00ean t\u01b0 c\u00e1ch l\u00e0 m\u1ed9t marketer, b\u1ea1n c\u00f3 th\u1ec3 n\u00f3i v\u1ec1 c\u00f4ng ty m\u1ed9t c\u00e1ch trung th\u1ef1c v\u00e0 \u0111\u00e1ng tin, nh\u01b0ng n\u1ebfu kh\u00f4ng c\u00f3 nh\u1eefng x\u00e1c nh\u1eadn t\u1eeb b\u00ean ngo\u00e0i, s\u1ebd ch\u1eb3ng ai tin b\u1ea1n v\u00e0 mua h\u00e0ng c\u1ea3.<\/p>\n

Nh\u1eefng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ng\u00e0y nay ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o ph\u1ea3n h\u1ed3i t\u1eeb c\u1ed9ng \u0111\u1ed3ng thay v\u00ec th\u00f4ng \u0111i\u1ec7p marketing. B\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t chi\u1ebfn d\u1ecbch marketing xu\u1ea5t ch\u00fang v\u1edbi th\u00f4ng \u0111i\u1ec7p t\u00e1o b\u1ea1o g\u00e2y th\u00fa v\u1ecb cho ng\u01b0\u1eddi d\u00f9ng, th\u1ebf nh\u01b0ng vi\u1ec7c h\u1ecd c\u00f3 mua h\u00e0ng hay kh\u00f4ng l\u1ea1i c\u00f2n b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi nh\u1eefng ng\u01b0\u1eddi xung quanh h\u1ecd n\u1eefa. Th\u1ed1ng k\u00ea ch\u1ec9 ra r\u1eb1ng c\u00f3 61% kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean \u0111\u1ecdc ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi mua. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng c\u00f3 m\u1ee5c \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng c\u00f3 ngu\u1ed3n tham kh\u1ea3o \u0111\u1ec3 gia t\u0103ng quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 b\u1ecf qua khi nh\u1eafc \u0111\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf, d\u1eef li\u1ec7u c\u1ee7a Zendesk cho th\u1ea5y r\u1eb1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u1ea3nh h\u01b0\u1edfng v\u1edbi vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin trong m\u1ed9t c\u00f4ng ty. L\u00fd do r\u1ea5t \u0111\u01a1n gi\u1ea3n: n\u00f3i ph\u1ea3i \u0111i \u0111\u00f4i v\u1edbi l\u00e0m. N\u1ebfu b\u1ea1n ch\u1ec9 n\u00f3i \u0111\u01b0\u1ee3c m\u00e0 kh\u00f4ng l\u00e0m \u0111\u01b0\u1ee3c, vi\u1ec7c kh\u00e1ch h\u00e0ng quay l\u01b0ng l\u00e0 \u0111i\u1ec1u t\u1ea5t y\u1ebfu.
\nKh\u00e1ch h\u00e0ng d\u00e0nh th\u1eddi gian ph\u1ea3n h\u1ed3i v\u1ec1 s\u1ea3n ph\u1ea9m th\u01b0\u1eddng v\u1edbi m\u1ee5c \u0111\u00edch nh\u1ea5t \u0111\u1ecbnh. C\u00f3 th\u1ec3 h\u1ecd mu\u1ed1n chia s\u1ebb ni\u1ec1m vui khi mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m v\u1eeba \u00fd. C\u0169ng c\u00f3 th\u1ec3 h\u1ecd b\u00e0y t\u1ecf s\u1ef1 kh\u00f4ng h\u00e0i l\u00f2ng, h\u1ecd mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t l\u1eddi xin l\u1ed7i hay th\u1eadm ch\u00ed l\u00e0 m\u1ed9t \u01b0u \u0111\u00e3i \u0111\u1ebfn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

S\u1ee9c m\u1ea1nh c\u1ee7a ni\u1ec1m tin<\/h2>\n

Nh\u1eefng marketer hi\u1ec7n \u0111\u1ea1i lu\u00f4n th\u1ea5u hi\u1ec3u gi\u00e1 tr\u1ecb c\u1ee7a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u00e1 nh\u00e2n h\u00f3a v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Tuy nhi\u00ean, kh\u00e1 nhi\u1ec1u ng\u01b0\u1eddi ch\u01b0a t\u1eadn d\u1ee5ng h\u1ebft vai tr\u00f2 c\u1ee7a ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng: ch\u00fang kh\u00f4ng nh\u1eefng nh\u1eb1m thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi m\u00e0 c\u00f2n \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n

\"customer-retention-feature\"<\/p>\n

B\u1ea1n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 5* n\u00e0o ch\u01b0a?<\/p>\n<\/div>\n

Thu th\u1eadp th\u00f4ng tin ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t b\u01b0\u1edbc kh\u1edfi \u0111\u1ea7u ch\u00ednh x\u00e1c, nh\u01b0ng \u0111\u1ec3 nu\u00f4i d\u01b0\u1ee1ng ni\u1ec1m tin, b\u1ea1n ph\u1ea3i h\u00e0nh \u0111\u1ed9ng tr\u00ean d\u1ef1a tr\u00ean th\u00f4ng tin \u0111\u00f3. B\u1eb1ng c\u00e1ch ph\u00fac \u0111\u00e1p nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, b\u1ea1n s\u1ebd th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c thi\u1ec7n ch\u00ed v\u00e0 s\u1eb5n s\u00e0ng cam k\u1ebft c\u1ea3i thi\u1ec7n v\u00e0o l\u1ea7n k\u1ebf ti\u1ebfp. Khi m\u1ed9t kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ecdc ph\u1ea3n h\u1ed3i v\u00e0 th\u1ea5y r\u1eb1ng c\u00f4ng ty \u0111\u00e3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch \u0111\u1ea7y n\u1ed7 l\u1ef1c, h\u1ecd s\u1ebd cho r\u1eb1ng c\u00f4ng ty r\u1ea5t c\u00f3 tr\u00e1ch nhi\u1ec7m v\u00e0 \u0111\u00e1ng tin t\u01b0\u1edfng.<\/p>\n

Thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n b\u1ecf qua vi\u1ec7c n\u00edu ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Nghi\u00ean c\u1ee9u ch\u1ec9 ra r\u1eb1ng t\u0103ng n\u1ed7 l\u1ef1c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00eam 5% c\u00f3 th\u1ec3 gi\u00fap t\u0103ng l\u1ee3i nhu\u1eadn t\u1eeb 25% t\u1edbi 95%. H\u00e3y c\u00e2n nh\u1eafc chi ph\u00ed gi\u1eefa vi\u1ec7c thu h\u00fat th\u00eam m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi so v\u1edbi vi\u1ec7c b\u00e1n h\u00e0ng cho m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169. T\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 duy tr\u00ec s\u1ef1 \u1ee7ng h\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1ea1m k\u1ebft<\/h2>\n

Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng b\u1ecb t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd b\u1edfi nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi kh\u00e1c trong vi\u1ec7c ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. B\u1eb1ng c\u00e1ch th\u00fac \u0111\u1ea9y ph\u1ea3n h\u1ed3i, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i, b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd nh\u1ea5t trong marketing: Ni\u1ec1m tin.<\/p>\n

Theo\u00a0Marketingland<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/em><\/p>\n

    \n
  • D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng: V\u1ea5n \u0111\u1ec1 \u201cs\u1ed1ng c\u00f2n\u201d c\u1ee7a m\u1ecdi doanh nghi\u1ec7p<\/em><\/li>\n
  • Chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong k\u1ef7 nguy\u00ean k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, kh\u00f4ng sai khi n\u00f3i r\u1eb1ng: Mu\u1ed1n ph\u00e1t tri\u1ec3n kinh doanh tr\u1ef1c tuy\u1ebfn, b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean b\u1ea1n ph\u1ea3i l\u00e0m l\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0o th\u01b0\u01a1ng hi\u1ec7u. V\u1edbi c\u00f4ng ngh\u1ec7 di \u0111\u1ed9ng v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i trong tay, ch\u01b0a khi n\u00e0o th\u1ebf gi\u1edbi ch\u1ee9ng ki\u1ebfn […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53748"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53748"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53748\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}