{"id":53755,"date":"2023-12-20T08:37:00","date_gmt":"2023-12-20T01:37:00","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tao-nen-dot-pha-trong-tuong-tac-khach-hang.html"},"modified":"2023-12-20T08:37:00","modified_gmt":"2023-12-20T01:37:00","slug":"tao-nen-dot-pha-trong-tuong-tac-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tao-nen-dot-pha-trong-tuong-tac-khach-hang.html","title":{"rendered":"T\u1ea1o n\u00ean \u0111\u1ed9t ph\u00e1 trong t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
B\u1ea1n th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng th\u00f4ng qua nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0o? N\u1ebfu c\u0169ng gi\u1ed1ng h\u1ea7u h\u1ebft nh\u00e0 ti\u1ebfp th\u1ecb kh\u00e1c, th\u00ec c\u00f3 l\u1ebd t\u1ea5t c\u1ea3 l\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o doanh thu. C\u00f3 th\u1ec3 n\u00f3i, \u1edf th\u1eddi \u0111i\u1ec3m n\u00e0y, doanh thu kh\u00e1 quan tr\u1ecdng, nh\u01b0ng t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec ch\u00fang ta hi\u1ec3u v\u1ec1 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u0111ang thay \u0111\u1ed5i t\u1eebng ng\u00e0y.<\/p>\n

Ch\u1eb3ng h\u1ea1n, theo m\u1ed9t b\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y c\u1ee7a eMarketer, h\u1ea7u h\u1ebft c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u1eb7c bi\u1ec7t l\u01b0u t\u00e2m \u0111\u1ebfn nh\u1eefng th\u00f4ng s\u1ed1 nh\u01b0 t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t, chuy\u1ec3n \u0111\u1ed5i, l\u01b0\u1ee3t chia s\u1ebb c\u0169ng nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u2013 nh\u01b0ng nh\u1eefng con s\u1ed1 n\u00f3i tr\u00ean ch\u01b0a h\u1eb3n \u0111\u00e3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a m\u1ed7i kh\u00e1ch truy c\u1eadp c\u0169ng nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

Tr\u00ean th\u1ef1c t\u1ebf, h\u00e3y xem c\u00e1ch nh\u00e0 ti\u1ebfp th\u1ecb quan t\u00e2m t\u1edbi thay \u0111\u1ed5i chung c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng qua b\u1ea3ng d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n

\"Nghi\u00ean<\/p>\n

Nghi\u00ean c\u1ee9u tr\u00ean 150 nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ebfn t\u1eeb nh\u1eefng doanh nghi\u1ec7p t\u1ea7m c\u1ee1 cho th\u1ea5y kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng \u0111\u00e3 thay \u0111\u1ed5i r\u1ea5t nhi\u1ec1u trong 5 n\u0103m qua<\/p>\n<\/div>\n

G\u1ea7n m\u1ed9t n\u1eeda s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng h\u1ecd th\u1ef1c s\u1ef1 th\u1ea5y c\u1ea7n ph\u1ea3i ng\u1ed3i l\u1ea1i v\u1edbi \u0111\u1ed9i kinh doanh v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ho\u00e0n h\u1ea3o. Nh\u01b0ng ch\u00ednh x\u00e1c l\u00e0 h\u1ecd s\u1ebd l\u00e0m g\u00ec khi \u0111\u00f3? Ph\u00e2n t\u00edch ba s\u1ed1 li\u1ec7u \u0111\u01b0\u1ee3c quan t\u00e2m h\u00e0ng \u0111\u1ea7u trong b\u1ea3ng ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd ph\u00e1t hi\u1ec7n ra nh\u1eefng \u201cs\u1ef1 th\u1eadt ng\u1ea7m hi\u1ec3u\u201d khi n\u00f3i \u0111\u1ebfn y\u1ebfu t\u1ed1 c\u00e1 nh\u00e2n h\u00f3a, t\u00ecm ki\u1ebfm c\u0169ng nh\u01b0 thu th\u1eadp th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng (c\u0169ng nh\u01b0 th\u00f4ng tin m\u00e0 h\u1ecd l\u1ef1a ch\u1ecdn chia s\u1ebb).<\/p>\n

T\u1ec9 su\u1ea5t t\u00edn hi\u1ec7u t\u1ea1p \u00e2m (SNR)*<\/h2>\n

Th\u00f4ng s\u1ed1 n\u00f3i tr\u00ean ch\u00ednh l\u00e0 minh ch\u1ee9ng ho\u00e0n h\u1ea3o ch\u1ee9ng t\u1ecf r\u1eb1ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ec7n v\u00e0 c\u1edfi m\u1edf h\u01a1n bao gi\u1edd h\u1ebft trong vi\u1ec7c ti\u1ebfp nh\u1eadn th\u00f4ng tin. Nh\u01b0ng \u0111\u1ed1i v\u1edbi v\u1edbi nh\u1eefng doanh nghi\u1ec7p ch\u01b0a bi\u1ebft \u0111\u1ebfn kh\u00e1i ni\u1ec7m n\u00e0y, c\u1ee5m t\u1eeb tr\u00ean kh\u00f4ng \u0111\u01a1n gi\u1ea3n l\u00e0 \u201cs\u1eed d\u1ee5ng t\u1ea5t c\u1ea3 lo\u1ea1i h\u00ecnh qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 \u0111\u1ec3 gi\u0103ng b\u1eaby sau \u0111\u00f3 ng\u1ed3i ch\u1edd xem kh\u00e1ch h\u00e0ng c\u1eafn c\u00e2u hay kh\u00f4ng\u201d. Kh\u00f4ng ri\u00eang ng\u01b0\u1eddi d\u00f9ng m\u00e0 ch\u00ednh ch\u00fang ta ch\u1eafc \u0111\u1ec1u qu\u00e1 m\u1ec7t m\u1ecfi v\u00ec b\u1ecb tr\u1edf th\u00e0nh \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee7a nh\u1eefng ti\u1ebfp th\u1ecb thi\u1ebfu s\u1ef1 \u0111\u1ea7u t\u01b0 thay v\u00ec l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o d\u1ea5u \u1ea5n doanh nghi\u1ec7p r\u00f5 r\u00e0ng. Kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 mu\u1ed1n chia s\u1ebb tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi c\u1ee7a m\u00ecnh v\u1edbi b\u1ea1n b\u00e8 tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay say s\u01b0a b\u00e0n t\u00e1n v\u1ec1 giao d\u1ecbch m\u1edbi nh\u1ea5t\/d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi m\u00e0 h\u1ecd \u0111\u00e3 tr\u1ea3i nghi\u1ec7m.<\/p>\n

NH\u01afNG \u2013 Ch\u1eafc ch\u1eafn kh\u00f4ng ai mu\u1ed1n b\u1ecb k\u00e8 k\u00e8 nh\u01b0 nh\u1eefng \u0111\u1ee9a tr\u1ebb: nh\u1eafc \u0111i nh\u1eafc l\u1ea1i chuy\u1ec7n review v\u1ec1 m\u1ed9t ch\u00fa m\u00e8o v\u1eeba mua. H\u1ecd c\u0169ng kh\u00f4ng mu\u1ed1n \u0111\u00e2u \u0111\u00e2u c\u0169ng nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o v\u1ec1 quy\u1ec3n s\u00e1ch h\u1ecd v\u1eeba m\u1edbi xem\u2026Thay v\u00e0o \u0111\u00f3, th\u00f4ng tin v\u1ec1 nh\u1eefng l\u1ef1a ch\u1ecdn ph\u00f9 h\u1ee3p, mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu v\u00e0 \u00edt g\u00e2y nhi\u1ec5u ch\u1eafc ch\u1eafn s\u1ebd \u0111\u01b0\u1ee3c quan t\u00e2m h\u01a1n.<\/p>\n

(*) Signal-to-Noise Ratio, th\u01b0\u01a1\u0300ng \u0111\u01b0\u01a1\u0323c vi\u00ea\u0301t la\u0300 S\/N hay SNR la\u0300 chi\u0309 s\u00f4\u0301 bi\u00ea\u0309u thi\u0323 c\u01b0\u01a1\u0300ng \u0111\u00f4\u0323 t\u01b0\u01a1ng \u0111\u00f4\u0301i cu\u0309a ti\u0301n hi\u00ea\u0323u so v\u01a1\u0301i nhi\u00ea\u0303u n\u00ea\u0300n trong k\u00eanh truy\u00ea\u0300n d\u01b0\u0303 li\u00ea\u0323u, ti\u0301n hi\u00ea\u0323u hay thi\u00ea\u0301t bi\u0323 s\u00f4\u0301. Trong Marketing \u0111\u00f3 ch\u00ednh l\u00e0 t\u1ec9 su\u1ea5t gi\u1eefa th\u00f4ng tin ph\u00f9 h\u1ee3p v\u1edbi th\u1ecb hi\u1ebfu, mang t\u00ednh c\u00e1 nh\u00e2n h\u00f3a so v\u1edbi l\u01b0\u1ee3ng th\u00f4ng tin g\u00e2y nhi\u1ec5u kh\u1ed5ng l\u1ed3 m\u00e0 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.<\/i><\/p>\n

K\u1ef3 v\u1ecdng \u2013 Th\u1ef1c t\u1ebf<\/h2>\n

Trong d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng, r\u1ea5t nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng t\u1eadp trung v\u00e0o gi\u1ea3i th\u00edch (c\u0169ng nh\u01b0 t\u00ecm c\u00e1ch \u0111\u1ec3 t\u1ea1o ra) \u201cnh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00e1ng nh\u1edb\u201d. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fac tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng r\u1ea5t t\u1ed1t\/k\u1ecbp th\u1eddi\/gi\u00e1 c\u1ea3 ph\u1ea3i ch\u0103ng m\u00e0 h\u1ecd kh\u00f4ng bao gi\u1edd qu\u00ean.<\/p>\n

\u0110i\u1ec1u quan tr\u1ecdng c\u1ea7n l\u01b0u \u00fd r\u1eb1ng h\u1ecd \u2013 kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ch\u1ec9 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng d\u1ea5u \u1ea5n \u0111\u00e1ng nh\u1edb trong t\u1eebng l\u1ea7n mua s\u1eafm. H\u00e3y ch\u00fa \u00fd t\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m (c\u00f9ng m\u1ee9c \u0111\u1ed9 quan tr\u1ecdng t\u01b0\u01a1ng \u1ee9ng) \u0111\u1ec3 h\u1ecdc c\u00e1ch thi\u1ebft l\u1eadp v\u00e0 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch hang r\u1ea5t s\u1eb5n l\u00f2ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1ec1 doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t n\u1ebfu n\u00f3 g\u00e2y cho h\u1ecd c\u1ea3m gi\u00e1c kh\u00f3 ch\u1ecbu<\/p>\n<\/div>\n

Th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng trong l\u1ea7n mua s\u1eafm \u0111\u00f3, n\u1ebfu k\u1ef3 v\u1ecdng c\u1ee7a b\u1ea1n \u1edf m\u1ee9c th\u1ea5p, ch\u1ec9 quan t\u00e2m li\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u1edbi m\u1ee9c gi\u00e1 v\u1eeba ph\u1ea3i hay kh\u00f4ng m\u00e0 th\u00f4i. Tuy nhi\u00ean, khi \u0111\u1ebfn c\u1eeda h\u00e0ng, b\u1ea1n kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c, t\u01b0 v\u1ea5n k\u1ef9 l\u01b0\u1ee1ng l\u1ea1i \u0111\u01b0\u1ee3c \u01b0u \u0111\u00e3i d\u00f9 l\u00e0 l\u1ea7n mua s\u1eafm \u0111\u1ea7u ti\u00ean, ch\u1eafc ch\u1eafn b\u1ea1n s\u1ebd r\u1ea5t \u1ea5n t\u01b0\u1ee3ng ph\u1ea3i kh\u00f4ng? Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu k\u1ef3 v\u1ecdng cao, tr\u1ea3i nghi\u1ec7m th\u1ea5p b\u1ea1n c\u0169ng s\u1ebd nh\u1edb v\u00e0 chia s\u1ebb cho b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p c\u1ee7a m\u00ecnh trong b\u1ee9c x\u00fac\u2026<\/p>\n

V\u00e0 vi\u1ec7c c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u1ecb tr\u00ed trong m\u1ed7i t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p; c\u0169ng nh\u01b0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 ch\u00fang lu\u00f4n \u1edf m\u1ee9c \u0111\u00e1ng nh\u1edb \u2013 theo ngh\u0129a t\u00edch c\u1ef1c \u2013 \u0111\u1ec1u th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft v\u1edbi doanh nghi\u1ec7p d\u00f9 b\u1ea1n kinh doanh g\u00ec \u0111i n\u1eefa.<\/p>\n

Y\u1ebfu t\u1ed1 v\u1eadt l\u00fd \u2013 C\u1ea3m x\u00fac<\/h2>\n

C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 v\u1eadt l\u00fd t\u00e1c \u0111\u1ed9ng t\u1edbi qu\u00e1 tr\u00ecnh mua h\u00e0ng cho d\u00f9 h\u1ecd c\u00f3 \u0111ang d\u1ef1 \u0111\u1ecbnh mua g\u00ec \u0111i ch\u0103ng n\u1eefa:<\/p>\n

    \n
  • Ch\u1ee9c n\u0103ng (d\u1ef1 \u0111\u1ecbnh c\u1ea7n mua )<\/li>\n
  • Th\u1eddi gian (d\u1ec5 d\u00e0ng c\u00e0i \u0111\u1eb7t \/s\u1eed d\u1ee5ng)<\/li>\n
  • M\u1ee9c \u0111\u1ed9 cu\u1ed1n h\u00fat<\/li>\n
  • M\u00f4i tr\u01b0\u1eddng (kh\u00f4ng kh\u00ed c\u1ee7a c\u00e1c c\u1eeda h\u00e0ng\/website )<\/li>\n<\/ul>\n

    Th\u1eadt may, nh\u1eefng y\u1ebfu t\u1ed1 k\u1ec3 tr\u00ean b\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t, \u00edt nh\u1ea5t l\u00e0 \u1edf m\u1ed9t m\u1ee9c \u0111\u1ed9 n\u00e0o \u0111\u00f3. \u0110\u1ed3ng th\u1eddi b\u1ed5 sung th\u00eam nh\u00e2n t\u1ed1 c\u1ea3m x\u00fac ch\u1eafc ch\u1eafn s\u1ebd n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng trong t\u1eebng giai \u0111o\u1ea1n mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u1eb3ng h\u1ea1n, b\u1ea1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c c\u00e2u tr\u1ea3 l\u1eddi th\u00edch th\u00fa \u2013 kh\u00f3 ch\u1ecbu ngay khi b\u01b0\u1edbc v\u00e0o c\u1eeda h\u00e0ng Hollister: v\u1edbi \u00e1nh s\u00e1ng v\u00e0ng d\u1ecbu ng\u1ecdt, \u00e2m nh\u1ea1c du d\u01b0\u01a1ng, h\u01b0\u01a1ng th\u01a1m nh\u1eb9 nh\u00e0ng, cu\u1ed1n h\u00fat\u2026<\/p>\n

    T\u1ea5t nhi\u00ean ch\u00fang t\u00f4i kh\u00f4ng n\u00f3i r\u1eb1ng t\u1ea5t c\u1ea3 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng ph\u1ee5 thu\u1ed9c 100% v\u00e0o c\u1ea3m x\u00fac. Nh\u01b0ng l\u00e0m cho h\u1ecd t\u00ecm \u0111\u01b0\u1ee3c \u0111i\u1ec3m k\u1ebft n\u1ed1i khi mua s\u1eafm tr\u1ef1c tuy\u1ebfn (ch\u1eb3ng h\u1ea1n: ph\u1ea5n kh\u00edch khi nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t g\u00f3i \u0111\u1ed3 mang nh\u00e3n hi\u1ec7u Amazon.com), ch\u1eafc ch\u1eafn s\u1ebd gia t\u0103ng m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng khi l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

    \"Y\u1ebfu<\/p>\n

    Y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn t\u1edbi h\u00e0nh tr\u00ecnh mua h\u00e0ng c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n<\/p>\n<\/div>\n

    N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee5c ti\u00eau<\/h2>\n

    Th\u1ef1c t\u1ebf \u0111\u1eb7t ra: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 c\u00e2n \u0111ong \u0111o \u0111\u1ebfm nh\u1eefng \u0111i\u1ec1u t\u01b0\u1edfng v\u00f4 h\u00ecnh nh\u01b0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng? Nh\u1eefng s\u1ed1 li\u1ec7u n\u00f3i tr\u00ean l\u00e0 m\u1ed9t ti\u1ec1n \u0111\u1ec1 t\u1ed1t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng \u2013 nh\u01b0ng n\u00f3 l\u1ea1i kh\u00f4ng gi\u00fap b\u1ea1n v\u1ebd n\u00ean m\u1ed9t b\u1ee9c tranh to\u00e0n c\u1ea3nh.<\/p>\n

    M\u1ee5c \u0111\u00edch quan tr\u1ecdng nh\u1ea5t khi ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3 \u0111\u00f3 ch\u00ednh l\u00e0 t\u00ecm ra nh\u1eefng th\u00f4ng s\u1ed1 c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c \u2013 ch\u1eb3ng h\u1ea1n:<\/p>\n

      \n
    • Li\u1ec7u c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u1ec3 kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean site<\/li>\n
    • L\u00e0m th\u1ebf n\u00e0o nhanh ch\u00f3ng gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng khi c\u1ea7n<\/li>\n
    • B\u1eb1ng c\u00e1ch n\u00e0o c\u00f3 th\u1ec3 thu th\u1eadp v\u00e0 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng<\/li>\n
    • H\u01b0\u1edbng \u0111i m\u1edbi \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung h\u1ea5p d\u1eabn, cu\u1ed1n h\u00fat<\/li>\n<\/ul>\n

      Nh\u1eefng g\u1ee3i \u00fd tr\u00ean \u0111\u00e2y gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i ti\u1ebfn t\u1eebng chi ti\u1ebft trong m\u1ee5c ti\u00eau t\u1ed5ng th\u1ec3 h\u01b0\u1edbng t\u1edbi s\u00e1ng ki\u1ebfn \u200b\u200bthu h\u00fat kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, nh\u1eefng c\u1ed9t m\u1ed1c c\u1ee5 th\u1ec3 \u0111\u1ec3 b\u1ea1n ti\u1ebfp t\u1ee5c c\u1ea3i thi\u1ec7n qu\u00e1 tr\u00ecnh k\u1ec3 tr\u00ean c\u0169ng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u. T\u1ea5t nhi\u00ean, thay \u0111\u1ed5i kh\u00f4ng ch\u1ec9 \u0111\u1ebfn trong ch\u1ed1c l\u00e1t, nh\u01b0ng v\u1ec1 l\u00e2u d\u00e0i, b\u1ea1n c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd theo h\u01b0\u1edbng t\u00edch c\u1ef1c \u0111\u1ebfn ch\u1ec9 s\u1ed1 nh\u01b0 th\u1eddi gian tr\u00ean trang, t\u1ef7 l\u1ec7 tho\u00e1t th\u1ea5p, m\u1ee9c \u0111\u1ed9 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 kh\u00e1c bi\u1ec7t trong nh\u1eefng \u0111i\u1ec3m \u0111o l\u01b0\u1eddng kh\u00e1c.<\/p>\n

      V\u00e0 n\u1ebfu b\u1ea1n ch\u01b0a nh\u1eadn \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 nh\u01b0 k\u1ef3 v\u1ecdng, \u0111\u1eebng ng\u1ea1i thay \u0111\u1ed5i, thay \u0111\u1ed5i. Kh\u00e1ch h\u00e0ng \u0111ang ch\u1edd \u0111\u1ee3i r\u1ea5t nhi\u1ec1u t\u1eeb doanh nghi\u1ec7p m\u00e0 h\u1ecd trung th\u00e0nh nh\u1ea5t, nh\u01b0ng doanh nghi\u1ec7p c\u0169ng \u0111\u1eebng ng\u1ee7 qu\u00ean trong chi\u1ebfn th\u1eafng hay ng\u1ea1i b\u01b0\u1edbc ra kh\u1ecfi v\u00f9ng an to\u00e0n m\u00e0 ti\u1ebfn th\u00eam nh\u1eefng b\u01b0\u1edbc cao h\u01a1n v\u1ec1 \u0111\u1ecbnh h\u01b0\u1edbng nh\u1eb1m \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch t\u1ed1i \u0111a nh\u1ea5t.<\/p>\n

      L\u1ee3i nhu\u1eadn lu\u00f4n t\u00ecm c\u00e1ch xu\u1ea5t hi\u1ec7n khi b\u1ea1n t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u s\u1eb5n c\u00f3. Ch\u00fang ta \u0111\u1ec1u l\u00e0 con ng\u01b0\u1eddi v\u00e0 \u0111\u00f4i khi kh\u00f4ng th\u1ec3 d\u1ef1 \u0111o\u00e1n v\u1edbi nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 mu\u1ed1n t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u, th\u1ebf n\u00ean \u0111\u1eebng c\u1ed1 b\u00e1m ri\u1ebft l\u1ea5y m\u1ed9t k\u1ebft lu\u1eadn \u0111\u00e3 l\u1ed7i th\u1eddi.<\/p>\n

      Theo k\u1ebft qu\u1ea3 m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t th\u00e1ng 8 n\u0103m 2015 c\u1ee7a Ovum v\u00e0 Opinium Research LLP, g\u1ea7n 81% kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c h\u1ecfi cho r\u1eb1ng v\u1ea5n \u0111\u1ec1 (cung c\u1ea5p tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c nh\u1ea5t v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u) ch\u1ec9 \u0111\u01a1n gi\u1ea3n l\u00e0 th\u1eafc m\u1eafc \u0111\u01b0\u1ee3c gi\u1ea3i \u0111\u00e1p. Li\u1ec7u b\u1ea1n c\u00f3 ng\u1ea1c nhi\u00ean khi mong mu\u1ed1n \u0111\u00f3 ch\u1eafc ch\u1eafn kh\u00f4ng qu\u00e1 cao v\u1edbi doanh nghi\u1ec7p? Kh\u00e1ch h\u00e0ng thi\u1ebft l\u1eadp k\u1ef3 v\u1ecdng c\u1ef1c k\u1ef3 th\u1ea5p \u2013 t\u1ea1o c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi cho doanh nghi\u1ec7p th\u00f4ng minh \u0111\u1ec3 kh\u00f4ng ch\u1ec9 \u0111\u00e1p \u1ee9ng m\u00e0 c\u00f2n khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng.<\/p>\n

      \u0110\u1ecdc \u0111\u1ebfn \u0111\u00e2y, li\u1ec7u b\u1ea1n c\u00f2n th\u1ea5y v\u01b0\u1edbng m\u1eafc \u0111\u1ec3 n\u00e2ng cao cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng? Doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111\u00e3 c\u00f3 nh\u1eefng b\u01b0\u1edbc ti\u1ebfn l\u1edbn v\u00e0 \u0111ang t\u00ecm c\u00e1ch ti\u1ebfn xa h\u01a1n v\u1ec1 m\u1ea3ng n\u00e0y? H\u00e3y chia s\u1ebb c\u00f9ng Masterskills nh\u00e9!<\/p>\n

      B\u00e0i li\u00ean quan:<\/em><\/p>\n

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      • H\u00e0nh tr\u00ecnh t\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/em><\/li>\n
      • Khi\u1ebfn kh\u00e1ch h\u00e0ng ngay l\u1eadp t\u1ee9c ph\u1eabn n\u1ed9, b\u1ea1n c\u00f3 mu\u1ed1n th\u1eed?<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Ch\u1eb3ng h\u1ea1n, theo m\u1ed9t b\u00e1o c\u00e1o m\u1edbi \u0111\u00e2y c\u1ee7a eMarketer, h\u1ea7u h\u1ebft c\u00e1c gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh \u0111\u1eb7c bi\u1ec7t l\u01b0u t\u00e2m \u0111\u1ebfn nh\u1eefng th\u00f4ng s\u1ed1 nh\u01b0 t\u1ec9 l\u1ec7 nh\u1ea5p chu\u1ed9t, chuy\u1ec3n \u0111\u1ed5i, l\u01b0\u1ee3t chia s\u1ebb c\u0169ng nh\u01b0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u2013 nh\u01b0ng nh\u1eefng con s\u1ed1 n\u00f3i tr\u00ean ch\u01b0a h\u1eb3n \u0111\u00e3 \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a m\u1ed7i kh\u00e1ch truy c\u1eadp c\u0169ng nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53755"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53755"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53755\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}