{"id":53759,"date":"2023-12-20T08:37:53","date_gmt":"2023-12-20T01:37:53","guid":{"rendered":"https:\/\/masterskills.org\/blog\/phan-biet-influencer-marketing-va-affiliate-marketing-referral-wom-advocacy-marketing.html"},"modified":"2023-12-20T08:37:53","modified_gmt":"2023-12-20T01:37:53","slug":"phan-biet-influencer-marketing-va-affiliate-marketing-referral-wom-advocacy-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/phan-biet-influencer-marketing-va-affiliate-marketing-referral-wom-advocacy-marketing.html","title":{"rendered":"Ph\u00e2n bi\u1ec7t influencer marketing v\u00e0 affiliate marketing, referral, WOM, advocacy marketing"},"content":{"rendered":"
\n

Chi\u1ebfn l\u01b0\u1ee3c influencer marketing v\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c marketing kh\u00e1c nh\u01b0: word of mouth (WOM), affiliate marketing, referral marketing v\u00e0 advocate marketing v\u1eabn khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn do c\u00e1c h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m gi\u1ed1ng nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ph\u00e2n bi\u1ec7t c\u00e1c h\u00ecnh th\u1ee9c n\u00e0y.\u00a0<\/span><\/p>\n

Influencer marketing<\/b><\/h2>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c marketing m\u00e0 doanh nghi\u1ec7p h\u1ee3p t\u00e1c v\u1edbi influencers \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd. Influencers s\u1ebd gi\u1edbi thi\u1ec7u, \u0111\u00e1nh gi\u00e1 ho\u1eb7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p th\u00f4ng qua n\u1ed9i dung s\u00e1ng t\u1ea1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

\"Influencer<\/p>\n

Influencer marketing l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Ph\u00e2n bi\u1ec7t influencer marketing v\u00e0 affiliate marketing<\/b><\/h2>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p tr\u1ea3 hoa h\u1ed3ng cho c\u00e1c \u0111\u1ed1i t\u00e1c ho\u1eb7c influencers khi h\u1ecd gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o doanh thu cho doanh nghi\u1ec7p. C\u00e1c \u0111\u1ed1i t\u00e1c li\u00ean k\u1ebft s\u1ebd s\u1eed d\u1ee5ng c\u00e1c li\u00ean k\u1ebft c\u00e1 nh\u00e2n h\u00f3a, c\u00f3 th\u1ec3 k\u00e8m th\u00eam m\u00e3 gi\u1ea3m gi\u00e1, hay c\u00e1c deal \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng, b\u00e1n s\u1ea3n ph\u1ea9m v\u00e0 nh\u1eadn hoa h\u1ed3ng t\u1eeb doanh nghi\u1ec7p sau m\u1ed7i \u0111\u01a1n h\u00e0ng\u00a0 th\u00e0nh c\u00f4ng. Hoa h\u1ed3ng trong affiliate marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean m\u1ed9t s\u1ed1 ti\u00eau ch\u00ed nh\u01b0 doanh s\u1ed1 b\u00e1n h\u00e0ng, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, ho\u1eb7c l\u1ee3i nhu\u1eadn \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb vi\u1ec7c ti\u1ebfp th\u1ecb li\u00ean k\u1ebft.\u00a0<\/span><\/p>\n

\"S\u1ef1<\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa influencer marketing v\u00e0 affiliate marketing<\/p>\n<\/div>\n

Hi\u1ec7n t\u1ea1i influencer marketing v\u00e0 affiliate marketing c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p v\u1edbi nhau trong c\u00f9ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing. V\u00ed d\u1ee5: Influencer v\u1eeba h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, v\u1eeba \u0111\u01b0\u1ee3c nh\u1eadn hoa h\u1ed3ng affiliate khi b\u00e1n h\u00e0ng d\u1eabn \u0111\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m th\u01b0\u1eddng nh\u1ea7m l\u1eabn influencer marketing v\u00e0 affiliate marketing. Tuy nhi\u00ean, s\u1ef1 kh\u00e1c bi\u1ec7t n\u1ed5i b\u1eadt gi\u1eefa influencer marketing v\u00e0 affiliate marketing bao g\u1ed3m:<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\u00a0Ti\u00eau ch\u00ed<\/strong><\/span><\/td>\n\u00a0Influencer marketing<\/strong><\/td>\n\u00a0Affiliate marketing<\/strong><\/td>\n<\/tr>\n
\u00a0\u0110\u1ed1i t\u01b0\u1ee3ng h\u1ee3p t\u00e1c<\/span><\/td>\n\u00a0Influencer (ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng)\u00a0 <\/span><\/td>\n\u00a0Affiliate (ng\u01b0\u1eddi tham gia ti\u1ebfp th\u1ecb)<\/span><\/td>\n<\/tr>\n
\u00a0M\u1ee5c ti\u00eau<\/span><\/td>\n\u00a0T\u1ea1o nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng doanh s\u1ed1, t\u01b0\u01a1ng t\u00e1c \u00a0 \u00a0 \u00a0 <\/span><\/td>\n\u00a0T\u0103ng doanh s\u1ed1, t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp, t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/td>\n<\/tr>\n
\u00a0H\u00ecnh th\u1ee9c<\/span><\/td>\n\u00a0H\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng b\u00e1 th\u00f4ng qua n\u1ed9i dung<\/span><\/td>\n\u00a0Chia s\u1ebb li\u00ean k\u1ebft ti\u1ebfp th\u1ecb tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 nh\u1eadn hoa h\u1ed3ng khi c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i nh\u01b0: l\u01b0\u1ee3t click, \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng\u2026<\/span><\/td>\n<\/tr>\n
\u00a0Qu\u1ea3n l\u00fd<\/span><\/td>\n\u00a0Doanh nghi\u1ec7p qu\u1ea3n l\u00fd c\u00e1c influencer, t\u1ea1o n\u1ed9i dung ch\u1ee7 \u0111\u1ea1o<\/span><\/td>\n\u00a0Doanh nghi\u1ec7p qu\u1ea3n l\u00fd ch\u01b0\u01a1ng tr\u00ecnh li\u00ean k\u1ebft, cung c\u1ea5p li\u00ean k\u1ebft theo d\u00f5i<\/span><\/td>\n<\/tr>\n
\u00a0\u0110\u1ed9 tin c\u1eady<\/span><\/td>\n\u00a0D\u1ef1a v\u00e0o s\u1ef1 \u1ea3nh h\u01b0\u1edfng v\u00e0 \u0111\u1ed9 uy t\u00edn c\u1ee7a influencer<\/span><\/td>\n\u00a0D\u1ef1a v\u00e0o \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi ti\u1ebfp th\u1ecb v\u00e0 ng\u01b0\u1eddi d\u00f9ng<\/span><\/td>\n<\/tr>\n
\u00a0Ph\u1ea1m vi \u0111\u1ed1i t\u01b0\u1ee3ng<\/span><\/td>\n\u00a0T\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn nh\u00f3m ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a influencer<\/span><\/td>\n\u00a0Ti\u1ebfp c\u1eadn \u0111a d\u1ea1ng kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh li\u00ean k\u1ebft<\/span><\/td>\n<\/tr>\n
\u00a0Chi ph\u00ed<\/span><\/td>\n\u00a0Ph\u00ed h\u1ee3p \u0111\u1ed3ng v\u1edbi influencer, c\u00f3 th\u1ec3 c\u00f3 th\u00eam hoa h\u1ed3ng.<\/span><\/td>\n\u00a0Ph\u00ed hoa h\u1ed3ng d\u1ef1a tr\u00ean doanh s\u1ed1 ho\u1eb7c h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i.<\/span><\/td>\n<\/tr>\n
\u00a0\u0110i\u1ec3m m\u1ea1nh<\/span><\/td>\n\u00a0T\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c, t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/td>\n\u00a0M\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ti\u1ebfp th\u1ecb, t\u0103ng doanh s\u1ed1<\/span><\/td>\n<\/tr>\n
\u00a0\u0110i\u1ec3m y\u1ebfu<\/span><\/td>\n\u00a0Chi ph\u00ed t\u1ed1n k\u00e9m<\/span><\/td>\n\u00a0Kh\u00e1ch h\u00e0ng kh\u00f4ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi th\u01b0\u01a1ng hi\u1ec7u<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Ngo\u00e0i affiliate marketing, influencer marketing th\u01b0\u1eddng b\u1ecb nh\u1ea7m l\u1eabn v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c kh\u00e1c nh\u01b0 Word of Mouth (WOM), referral marketing v\u00e0 advocate marketing:<\/span><\/p>\n

Ph\u00e2n bi\u1ec7t influencer marketing v\u00e0\u00a0<\/b>Word of Mouth (WOM)<\/b><\/h2>\n

WOM l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u00e0 th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i t\u1eeb ng\u01b0\u1eddi n\u00e0y sang ng\u01b0\u1eddi kh\u00e1c th\u00f4ng qua c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n c\u00e1 nh\u00e2n. \u0110\u1ed1i t\u01b0\u1ee3ng ch\u00ednh c\u1ee7a WOM th\u01b0\u1eddng l\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 v\u00e0 c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u1edbi ch\u00fang. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u01b0ng \u00fd v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, h\u1ecd s\u1ebd t\u1ef1 nguy\u1ec7n chia s\u1ebb tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c \u0111\u00f3 v\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n v\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 li\u00ean quan trong c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n h\u00e0ng ng\u00e0y. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng lan truy\u1ec1n th\u00f4ng tin t\u1ef1 nhi\u00ean v\u00e0 \u0111\u00e1ng tin c\u1eady, v\u00ec th\u00f4ng tin \u0111\u1ebfn t\u1eeb ngu\u1ed3n tin c\u1eady l\u00e0 b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n. WOM c\u00f3 th\u1ec3 x\u1ea3y ra t\u1ef1 nhi\u00ean ho\u1eb7c \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch b\u1edfi doanh nghi\u1ec7p th\u00f4ng qua ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ho\u1eb7c k\u1ebf ho\u1ea1ch ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i.<\/span><\/p>\n

\"S\u1ef1<\/p>\n

S\u1ef1 kh\u00e1c nhau gi\u1eefa influencer marketing v\u00e0 word of mouth (WOM), referral marketing v\u00e0 advocate marketing<\/p>\n<\/div>\n

Ph\u00e2n bi\u1ec7t influencer marketing v\u00e0 r<\/b>eferral marketing\u00a0<\/b><\/h2>\n

Referral marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd cho ng\u01b0\u1eddi kh\u00e1c. Kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t tham gia ch\u01b0\u01a1ng tr\u00ecnh gi\u1edbi thi\u1ec7u v\u00e0 c\u00f3 th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea7n th\u01b0\u1edfng ho\u1eb7c \u01b0u \u0111\u00e3i khi ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u ho\u00e0n th\u00e0nh giao d\u1ecbch.<\/span><\/p>\n

Ph\u00e2n bi\u1ec7t influencer marketing v\u00e0 a<\/b>dvocacy marketing<\/b><\/h2>\n

\u0110\u00e2y l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb m\u00e0 doanh nghi\u1ec7p t\u00ecm ki\u1ebfm v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed9t nh\u00f3m ng\u01b0\u1eddi \u1ee7ng h\u1ed9 (advocates) \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 chia s\u1ebb \u00fd ki\u1ebfn t\u00edch c\u1ef1c v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. Nh\u1eefng advocates n\u00e0y th\u01b0\u1eddng l\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh, nh\u00e2n vi\u00ean ho\u1eb7c c\u00e1c c\u00e1 nh\u00e2n c\u00f3 s\u1ef1 li\u00ean quan \u0111\u1eb7c bi\u1ec7t \u0111\u1ebfn ng\u00e0nh h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

C\u00f3 th\u1ec3 th\u1ec3 th\u1ea5y, c\u1ea3 influencer marketing v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c \u0111\u1ec1u nh\u1eb1m m\u1ee5c ti\u00eau t\u1eadn d\u1ee5ng s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 qu\u1ea3ng b\u00e1 v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ed1i t\u01b0\u1ee3ng truy\u1ec1n th\u00f4ng, m\u1ee5c \u0111\u00edch v\u00e0 c\u00e1ch th\u1ee9c tri\u1ec3n khai trong m\u1ed7i h\u00ecnh th\u1ee9c marketing v\u1eabn c\u00f3 \u0111i\u1ec3m ri\u00eang bi\u1ec7t.\u00a0<\/span><\/p>\n

Influencer marketing th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb c\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, v\u00ec influencers th\u01b0\u1eddng c\u00f3 s\u1ef1 li\u00ean k\u1ebft v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng nh\u1ea5t \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi quan \u0111i\u1ec3m, suy ngh\u0129, h\u00e0nh vi\u2026 v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a h\u1ecd. H\u1ecd c\u00f3 kh\u1ea3 n\u0103ng x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a ng\u01b0\u1eddi theo d\u00f5i. Trong khi \u0111\u00f3, WOM v\u00e0 advocate marketing d\u1ef1a tr\u00ean quan h\u1ec7 c\u00e1 nh\u00e2n v\u00e0 s\u1ef1 tin t\u01b0\u1edfng gi\u1eefa ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u v\u00e0 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u. Affiliate marketing v\u00e0 referral marketing t\u1eadp trung v\u00e0o vi\u1ec7c ph\u1ea7n tr\u0103m hoa h\u1ed3ng\/m\u1ee9c th\u01b0\u1edfng cho ng\u01b0\u1eddi gi\u1edbi thi\u1ec7u khi c\u00f3 giao d\u1ecbch th\u00e0nh c\u00f4ng. Theo th\u1ed1ng k\u00ea, c\u00e1c chi\u1ebfn d\u1ecbch influencer marketing c\u00f3 th\u1ec3 t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web nhi\u1ec1u h\u01a1n t\u1edbi 11 l\u1ea7n, v\u00e0 mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 20% so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c.<\/span><\/p>\n

Influencer marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a c\u00e1c nh\u00e3n h\u00e0ng hi\u1ec7n nay. C\u00f3 \u0111\u1ebfn 92% nh\u00e0 ti\u1ebfp th\u1ecb tin r\u1eb1ng influencer marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3. V\u1edbi s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tr\u00ean internet, influencer marketing \u0111\u00e3 mang l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i \u0111\u00e1ng k\u1ec3 cho vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 x\u00e2y d\u1ef1ng l\u00f2ng tin th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Xem th\u00eam:<\/strong><\/em><\/p>\n

Vai tr\u00f2 n\u1ed5i b\u1eadt c\u1ee7a Influencer Marketing<\/strong><\/em><\/p>\n

C\u00e1c b\u01b0\u1edbc tri\u1ec3n khai m\u1ed9t chi\u1ebfn d\u1ecbch influencer marketing th\u00e0nh c\u00f4ng \u00a0<\/strong><\/em><\/p>\n

Influencer chia s\u1ebb c\u00e1ch t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n c\u1ea3m h\u1ee9ng tr\u00ean YouTube<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Chi\u1ebfn l\u01b0\u1ee3c influencer marketing v\u00e0 m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c marketing kh\u00e1c nh\u01b0: word of mouth (WOM), affiliate marketing, referral marketing v\u00e0 advocate marketing v\u1eabn khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi nh\u1ea7m l\u1eabn do c\u00e1c h\u00ecnh th\u1ee9c n\u00e0y c\u00f3 m\u1ed9t s\u1ed1 \u0111i\u1ec3m gi\u1ed1ng nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch ph\u00e2n bi\u1ec7t c\u00e1c h\u00ecnh th\u1ee9c n\u00e0y.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53759"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53759"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53759\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}