{"id":53779,"date":"2023-12-20T08:43:22","date_gmt":"2023-12-20T01:43:22","guid":{"rendered":"https:\/\/masterskills.org\/blog\/khai-thac-yeu-to-cam-xuc-de-thu-hut-khach-hang-tiem-nang.html"},"modified":"2023-12-20T08:43:22","modified_gmt":"2023-12-20T01:43:22","slug":"khai-thac-yeu-to-cam-xuc-de-thu-hut-khach-hang-tiem-nang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/khai-thac-yeu-to-cam-xuc-de-thu-hut-khach-hang-tiem-nang.html","title":{"rendered":"Khai th\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng"},"content":{"rendered":"
M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: \u201cNh\u1eefng website s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng khi\u1ebfn h\u1ecd c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng nhi\u1ec1u h\u01a1n\u201d. V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t nh\u1eb1m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o n\u00ean chuy\u1ec3n \u0111\u1ed5i? H\u00e3y c\u00f9ng theo d\u00f5i b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y c\u1ee7a Masterskills \u0111\u1ec3 kh\u00e1m ph\u00e1 nh\u1eefng c\u00e1ch \u0111\u00e1nh v\u00e0o y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/p>\n
\"emotional\"<\/p>\n

B\u1ea1n \u0111\u00e3 bi\u1ebft c\u00e1ch khai th\u00e1c t\u00e2m l\u00fd ng\u01b0\u1eddi d\u00f9ng?<\/p>\n<\/div>\n

1. K\u00edch ho\u1ea1t t\u00e2m l\u00fd<\/h2>\n

C\u1ea3m x\u00fac l\u00e0 th\u1ee9 quy\u1ebft \u0111\u1ecbnh c\u00e1ch m\u00e0 ch\u00fang ta mua h\u00e0ng. L\u00fac vui, ch\u00fang ta c\u00f3 th\u1ec3 r\u1ee7 ng\u01b0\u1eddi th\u00e2n hay b\u1ea1n b\u00e8 c\u00f9ng \u0111i mua s\u1eafm \u0111\u1ec3 tranh th\u1ee7 g\u1eb7p g\u1ee1 hay chuy\u1ec7n tr\u00f2. C\u0169ng c\u00f3 th\u1ec3 khi th\u1eadt bu\u1ed3n, ch\u00fang ta l\u1ea1i quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u1ec3 ni\u1ec1m vui nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t s\u1ea3n ph\u1ea9m h\u1eefu \u00edch xua tan m\u1ec7t m\u1ecfi. Tuy nhi\u00ean, ph\u1ea7n l\u1edbn c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1ea1i ch\u01b0a bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed1i li\u00ean k\u1ebft v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi mua. H\u1ecd m\u1edbi ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c m\u00f4 t\u1ea3 \u0111\u1eb7c \u0111i\u1ec3m s\u1ea3n ph\u1ea9m m\u00e0 qu\u00ean \u0111i m\u1ea5t vi\u1ec7c ph\u1ea3i th\u1ea5u hi\u1ec3u nh\u1eefng c\u1ea3m x\u00fac \u0111\u1eb1ng sau m\u1ed9t quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/p>\n

V\u00e0o n\u0103m 2014, Facebook ti\u1ebft l\u1ed9 r\u1eb1ng h\u1ecd \u0111\u00e3 thay \u0111\u1ed5i s\u1ed1 l\u01b0\u1ee3ng c\u00e1c b\u00e0i \u0111\u0103ng t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c tr\u00ean b\u1ea3ng tin c\u1ee7a h\u01a1n n\u1eeda tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn ng\u1eabu nhi\u00ean. K\u1ebft qu\u1ea3 c\u1ee7a vi\u1ec7c nghi\u00ean c\u1ee9u cho th\u1ea5y con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac trong nh\u1eefng n\u1ed9i dung tr\u1ef1c tuy\u1ebfn m\u00e0 h\u1ecd nh\u00ecn th\u1ea5y m\u1ed7i ng\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a, n\u1ebfu ch\u00fang ta nh\u00ecn th\u1ea5y m\u1ed9t b\u00e0i \u0111\u0103ng v\u1edbi c\u1ea3m x\u00fac t\u00edch c\u1ef1c, ch\u00fang ta th\u01b0\u1eddng s\u1ebd h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c v\u00e0 ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

\"Emotional\"<\/p>\n

Con ng\u01b0\u1eddi c\u00f3 xu h\u01b0\u1edbng ch\u1ecbu \u1ea3nh h\u01b0\u1edfng t\u1eeb c\u1ea3m x\u00fac c\u1ee7a ng\u01b0\u1eddi kh\u00e1c<\/p>\n<\/div>\n

V\u1edbi k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u n\u00e0y, b\u1ea1n ho\u00e0n to\u00e0n c\u00f3 c\u01a1 s\u1edf \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch marketing s\u1ed1 (digital marketing) k\u00edch ho\u1ea1t y\u1ebfu t\u1ed1 t\u00e2m l\u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. V\u00ed d\u1ee5, ng\u01b0\u1eddi d\u00f9ng s\u1ebd mu\u1ed1n chia s\u1ebb nhi\u1ec1u h\u01a1n n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y h\u1ea1nh ph\u00fac. Khi n\u1ed9i dung c\u1ee7a b\u1ea1n truy\u1ec1n t\u1ea3i t\u1edbi ng\u01b0\u1eddi d\u00f9ng th\u00f4ng \u0111i\u1ec7p v\u1ec1 h\u1ea1nh ph\u00fac v\u00e0 ni\u1ec1m vui trong cu\u1ed9c s\u1ed1ng, h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng ph\u1ea3n h\u1ed3i t\u1edbi nh\u1eefng \u01b0u \u0111\u00e3i m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c, t\u1ef1 nguy\u1ec7n chia s\u1ebb th\u00f4ng \u0111i\u1ec7p v\u00e0 kh\u00f4ng ng\u1eebng lan t\u1ecfa ch\u00fang t\u1edbi nh\u1eefng ng\u01b0\u1eddi kh\u00e1c xung quanh.<\/p>\n

2. Nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb<\/h2>\n

K\u00fd \u1ee9c l\u00e0 \u0111i\u1ec1u v\u00f4 gi\u00e1 trong cu\u1ed9c s\u1ed1ng c\u1ee7a ch\u00fang ta v\u00e0 ph\u1ea7n l\u1edbn \u0111\u1ec1u s\u1ebd mu\u1ed1n \u0111\u01b0\u1ee3c g\u1ee3i nh\u1eafc l\u1ea1i nh\u1eefng k\u1ef7 ni\u1ec7m \u0111\u1eb9p trong qu\u00e1 kh\u1ee9. Ch\u00fang ta th\u01b0\u1eddng nh\u1edb v\u1ec1 tu\u1ed5i th\u01a1, v\u1ec1 kho\u1ea3nh kh\u1eafc khi t\u1ed1t nghi\u1ec7p trung h\u1ecdc, l\u1ea7n \u0111\u1ea7u ti\u00ean n\u1ebfm tr\u1ea3i c\u1ea3m gi\u00e1c chia ly hay th\u1eadm ch\u00ed l\u00e0 kho\u1ea3nh kh\u1eafc x\u1ea5u h\u1ed5 khi l\u1ea7n \u0111\u1ea7u ti\u00ean thuy\u1ebft tr\u00ecnh tr\u01b0\u1edbc \u0111\u00f4ng ng\u01b0\u1eddi. Nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y g\u1ee3i l\u00ean trong ch\u00fang ta v\u1ec1 nh\u1eefng c\u1ea3m gi\u00e1c \u0111\u1eb7c bi\u1ec7t t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t. \u0110\u1ec3 \u0111\u1ea9y nhanh t\u00e1c d\u1ee5ng c\u1ee7a nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb n\u00e0y, b\u1ea1n h\u00e3y li\u00ean k\u1ebft vi\u1ec7c mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng t\u1edbi nh\u1eefng s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t trong cu\u1ed9c \u0111\u1eddi c\u1ee7a h\u1ecd.<\/p>\n

Chi\u1ebfn d\u1ecbch \u201cNh\u00e0 l\u00e0 n\u01a1i\u201d c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng l\u1edbn c\u1ee7a Fami khi khai th\u00e1c hi\u1ec7u qu\u1ea3 y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u1edbi ng\u01b0\u1eddi d\u00f9ng. L\u1ea5y \u00fd t\u01b0\u1edfng ch\u00e0o m\u1eebng ng\u00e0y Gia \u0111\u00ecnh Vi\u1ec7t Nam 28\/6, Fami \u0111\u00e3 tung chi\u1ebfn d\u1ecbch tr\u00ean c\u1ea3 2 m\u1eb7t tr\u1eadn online v\u00e0 offline. Fami kh\u00f4ng \u00e1p \u0111\u1eb7t nh\u1eefng c\u00e1ch \u0111\u1ecbnh ngh\u0129a v\u1ec1 gia \u0111\u00ecnh m\u00e0 t\u1ea1o ra m\u1ed9t s\u00e2n ch\u01a1i, m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi b\u00e0y t\u1ecf tho\u1ea3i m\u00e1i \u0111\u1ecbnh ngh\u0129a c\u1ee7a m\u00ecnh v\u00e0 gia \u0111\u00ecnh c\u0169ng nh\u01b0 chia s\u1ebb nh\u1eefng kho\u1ea3nh kh\u1eafc v\u00e0 k\u1ef7 ni\u1ec7m \u0111\u00e1ng nh\u1edb b\u00ean ng\u01b0\u1eddi th\u00e2n. MV \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m video lan truy\u1ec1n (viral video) trong chi\u1ebfn d\u1ecbch n\u00e0y l\u00e0 MV \u201cNh\u00e0 l\u00e0 n\u01a1i\u201d \u0111\u01b0\u1ee3c s\u00e1ng t\u00e1c b\u1edfi nh\u1ea1c s\u0129 Nguy\u1ec5n H\u1ea3i Phong.<\/p>\n

\"Nh\u00e0<\/p>\n

\u0110\u1ecbnh ngh\u0129a \u201cNh\u00e0 l\u00e0 n\u01a1i\u201d c\u1ee7a Vlogger An Nguy<\/p>\n<\/div>\n

K\u1ebft qu\u1ea3:<\/p>\n

    \n
  • 1 tu\u1ea7n sau khi \u0111\u0103ng t\u1ea3i, s\u1ed1 l\u01b0\u1ee3ng l\u01b0\u1ee3t xem tr\u00ean facebook l\u00e0 564.000 l\u01b0\u1ee3t<\/li>\n
  • 30 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng tham gia v\u00e0o chi\u1ebfn d\u1ecbch: Midu, M\u1ef9 Linh, G\u00e0o, Thi\u00ean Minh, Ho\u00e0ng B\u00e1ch, Th\u00e1i Trinh, L\u01b0u Di\u1ec5m H\u01b0\u01a1ng\u2026<\/li>\n
  • H\u01a1n 9.163 ng\u01b0\u1eddi tham gia cu\u1ed9c thi thi\u1ebft k\u1ebf Poster Nh\u00e0 l\u00e0 n\u01a1i.<\/li>\n<\/ul>\n

    Nh\u01b0 v\u1eady, m\u1ed7i khi nh\u1eafc t\u1edbi Fami, ng\u01b0\u1eddi d\u00f9ng s\u1ebd kh\u00f4ng ch\u1ec9 ngh\u0129 \u0111\u1ebfn \u0111\u00e2y l\u00e0 lo\u1ea1i s\u1eefa \u0111\u1eadu n\u00e0nh t\u1ed1t cho s\u1ee9c kh\u1ecfe m\u00e0 c\u00f2n l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00e1c d\u1ee5ng g\u1eafn k\u1ebft gia \u0111\u00ecnh v\u00e0 lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p y\u00eau th\u01b0\u01a1ng \u0111\u1ea7y \u00fd ngh\u0129a. Ng\u01b0\u1eddi d\u00f9ng s\u1ebd mu\u1ed1n \u0111\u1ecdc nhi\u1ec1u h\u01a1n, nh\u1ea5p chu\u1ed9t v\u00e0o \u0111\u1ec3 xem th\u00eam nh\u1eefng \u01b0u \u0111\u00e3i m\u00e0 Fami \u0111ang th\u1ef1c hi\u1ec7n v\u00e0 th\u1eadm ch\u00ed quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m.<\/p>\n

    3. K\u1ec3 chuy\u1ec7n m\u1ed9t c\u00e1ch tr\u1ef1c quan<\/h2>\n

    DemandGen Reports \u0111\u00e3 th\u1ed1ng k\u00ea r\u1eb1ng nh\u1eefng n\u1ed9i dung th\u1ec3 hi\u1ec7n b\u1eb1ng video trong B2B Marketing \u0111\u00e3 t\u0103ng t\u1eeb 8% t\u1edbi 54% v\u00e0 infographic v\u1ecdt l\u00ean t\u1eeb 9% t\u1edbi 52% trong n\u0103m 2014. C\u00f3 th\u1ec3 n\u00f3i, s\u1eed d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 tr\u1ef1c quan nh\u01b0 h\u00ecnh \u1ea3nh hay video l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn d\u1ecbch marketing ng\u00e0y nay.<\/p>\n

    N\u1ed9i dung \u0111\u01b0\u1ee3c l\u00e0m tr\u1ef1c quan s\u1ebd c\u00f3 t\u00e1c d\u1ee5ng k\u00edch th\u00edch c\u00e1c gi\u00e1c quan c\u1ee7a con ng\u01b0\u1eddi. B\u1ea1n h\u00e3y th\u1eed t\u01b0\u1edfng t\u01b0\u1ee3ng, c\u00f9ng l\u00e0 n\u1ed9i dung v\u1ec1 m\u1ed9t chi\u1ebfc b\u00e1nh, nh\u01b0ng n\u1ebfu ch\u1ec9 t\u1ea3 v\u1ecb \u0111\u01a1n thu\u1ea7n ch\u1eafc ch\u1eafn s\u1ebd kh\u00f4ng khi\u1ebfn ng\u01b0\u1eddi d\u00f9ng \u201cch\u1ea3y n\u01b0\u1edbc mi\u1ebfng\u201d v\u00ec th\u00e8m mu\u1ed1n nhi\u1ec1u nh\u01b0 m\u1ed9t h\u00ecnh \u1ea3nh th\u1ec3 hi\u1ec7n r\u00f5 s\u1ef1 b\u1ecfng b\u1ea9y, m\u1eddi g\u1ecdi c\u1ee7a chi\u1ebfc b\u00e1nh m\u1edbi ra l\u00f2 hay th\u1eadm ch\u00ed l\u00e0 m\u1ed9t video th\u1ec3 hi\u1ec7n qu\u00e1 tr\u00ecnh l\u00e0m b\u00e1nh v\u1edbi nh\u1eefng nguy\u00ean li\u1ec7u t\u1ed1t nh\u1ea5t v\u00e0 b\u1eb1ng s\u1ef1 c\u1ea9n th\u1eadn cao \u0111\u1ed9 nh\u1ea5t. B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ed9i dung \u0111\u01b0\u1ee3c l\u00e0m tr\u1ef1c quan ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra c\u1ea3m gi\u00e1c s\u1ee3 h\u00e3i, kh\u01a1i g\u1ee3i l\u1ea1i nh\u1eefng \u0111i\u1ec1u ti\u1ebfc nu\u1ed1i hay di\u1ec5n t\u1ea3 t\u00ecnh b\u1ea1n, t\u00ecnh th\u00e2n m\u1ed9t c\u00e1ch xu\u1ea5t s\u1eafc.<\/p>\n

    \"fotolia_\"<\/p>\n

    H\u00e3y khi\u1ebfn n\u1ed9i dung tr\u1edf n\u00ean tr\u1ef1c quan<\/p>\n<\/div>\n

    Ph\u00f4ng ch\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u0169ng s\u1ebd t\u1ea1o n\u00ean m\u1ed9t s\u1ef1 kh\u00e1c bi\u1ec7t. Con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng coi nh\u1eefng ph\u00f4ng ch\u1eef r\u00f5 r\u00e0ng, d\u1ec5 \u0111\u1ecdc nh\u01b0 b\u1eb1ng ch\u1ee9ng c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u00e1ng tin c\u1eady.<\/p>\n

    Tuy nhi\u00ean, b\u1ea1n kh\u00f4ng th\u1ec3 l\u1ef1a ch\u1ecdn t\u00f9y ti\u1ec7n b\u1ea5t c\u1ee9 b\u1ee9c \u1ea3nh n\u00e0o \u0111\u1ec3 \u0111\u0103ng t\u1ea3i l\u00ean website hay trang Instagram. \u0110\u1ec3 khi\u1ebfn nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u01b0\u1ee3c l\u00e0m tr\u1ef1c quan ph\u00e1t huy c\u00f4ng d\u1ee5ng, h\u00e3y \u0111a d\u1ea1ng h\u00f3a ngu\u1ed3n \u1ea3nh \u0111\u01b0\u1ee3c d\u00f9ng tr\u00ean blog hay nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng m\u1ea1ng x\u00e3 h\u1ed9i. C\u00f9ng v\u1edbi vi\u1ec7c l\u1ef1a ch\u1ecdn ti\u00eau \u0111\u1ec1 hay call to action m\u1ed9t c\u00e1ch c\u1ea9n tr\u1ecdng, nh\u1eefng n\u1ed9i dung tr\u1ef1c quan c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng kh\u00f4ng nh\u1ecf t\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

    4.\u00a0S\u1eed d\u1ee5ng hi\u1ec7u \u1ee9ng lan truy\u1ec1n<\/h2>\n

    \u201cSocial Proof\u201d hay c\u00f2n g\u1ecdi l\u00e0 \u201cInformational social influence (t\u1ea1m d\u1ecbch: \u201chi\u1ec7u \u1ee9ng lan truy\u1ec1n th\u00f4ng tin\u201d) l\u00e0 m\u1ed9t h\u00e0nh vi trong marketing, \u0111\u01b0\u1ee3c \u0111\u1ecbnh ngh\u0129a nh\u01b0 sau:\u00a0\u201c\u0110\u00e2y l\u00e0 m\u1ed9t hi\u1ec7n t\u01b0\u1ee3ng t\u00e2m l\u00fd khi con ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ef1 x\u00e1c nh\u1eadn, gi\u1ea3 \u0111\u1ecbnh v\u00e0 m\u00f4 ph\u1ecfng l\u1ea1i t\u1eeb h\u00e0nh \u0111\u1ed9ng c\u1ee7a ng\u01b0\u1eddi kh\u00e1c nh\u1eb1m ph\u1ea3n \u00e1nh h\u00e0nh vi c\u1ee7a ch\u00ednh m\u00ecnh \u1edf m\u1ed9t t\u00ecnh hu\u1ed1ng x\u00e3 h\u1ed9i nh\u1ea5t \u0111\u1ecbnh. Hi\u1ec7u \u1ee9ng n\u00e0y th\u01b0\u1eddng n\u1ed5i b\u1eadt trong c\u00e1c t\u00ecnh hu\u1ed1ng x\u00e3 h\u1ed9i kh\u00f4ng r\u00f5 r\u00e0ng khi m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u01a1 ch\u1ebf h\u00e0nh vi th\u00edch h\u1ee3p, v\u00e0 h\u1ecd b\u1ecb th\u00fac \u0111\u1ea9y b\u1edfi gi\u1ea3 \u0111\u1ecbnh cho r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi xung quanh n\u1eafm b\u1eaft t\u00ecnh h\u00ecnh t\u1ed1t h\u01a1n.\u201d<\/p>\n

    N\u00f3i m\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng nh\u1eefng ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 n\u00e0o \u0111\u00f3 v\u00e0 c\u00f3 nh\u1eefng \u0111\u00e1nh gi\u00e1 v\u1ec1 ch\u00fang.\u00a0B\u1ea1n c\u00f3 th\u1ec3 kh\u00f4ng ho\u00e0n to\u00e0n tin v\u00e0o nh\u1eefng g\u00ec m\u1ed9t nh\u00e0 h\u00e0ng qu\u1ea3ng c\u00e1o nh\u01b0ng l\u1ea1i th\u01b0\u1eddng kh\u00e1 y\u00ean t\u00e2m m\u1ed7i khi \u0111\u1ecdc ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng gh\u00e9 qua tr\u00ean c\u00e1c trang nh\u01b0 Lozi hay Foody. \u0110\u1ed1i v\u1edbi m\u1ed9t s\u1ed1 ng\u01b0\u1eddi, m\u1ed9t ph\u1ea3n h\u1ed3i \u0111\u00e1ng tin c\u1eady c\u1ee7a nh\u1eefng ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc h\u1ecd c\u00f3 th\u1ec3 l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh t\u1edbi vi\u1ec7c h\u1ecd c\u00f3 mua h\u00e0ng hay s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 hay kh\u00f4ng.<\/p>\n

    \u0110\u1ec3 nh\u1eefng b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i ph\u00e1t huy t\u00e1c d\u1ee5ng, b\u1ea1n c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5 nh\u1eefng \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y v\u00e0 nh\u1eefng \u00fd \u0111\u1ecbnh c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1eefng chuy\u00ean gia trong vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c b\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 kh\u00e9o l\u00e9o khi\u1ebfn kh\u00e1ch h\u00e0ng ph\u1ea3i th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra khi nh\u1eefng ng\u01b0\u1eddi c\u00f3 s\u1ee9c \u1ea3nh h\u01b0\u1edfng l\u1edbn t\u1edbi c\u00f4ng ch\u00fang (ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng) c\u00f4ng khai khen ng\u1ee3i m\u1ed9t s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u00f3. H\u00ecnh th\u1ee9c \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t b\u00e0i b\u00e1o ho\u1eb7c m\u1ed9t video b\u00e0y t\u1ecf s\u1ef1 h\u00e0i l\u00f2ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n

    K\u1ebft<\/h2>\n

    H\u00e3y lu\u00f4n lu\u00f4n x\u00e2y d\u1ef1ng m\u1ed9t m\u1ed1i li\u00ean k\u1ebft v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd v\u1edbi nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m nhi\u1ec1u h\u01a1n trong nh\u1eefng l\u1ea7n k\u1ebf ti\u1ebfp. Ph\u00e2n t\u00edch c\u00e1ch \u0111\u1ec3 \u0111\u01b0a y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac v\u00e0o chi\u1ebfn d\u1ecbch marketing, truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u00fd ngh\u0129a hay g\u1ee3i nh\u1eafc nh\u1eefng k\u1ef7 ni\u1ec7m \u0111\u00e1ng nh\u1edb n\u01a1i ng\u01b0\u1eddi d\u00f9ng v\u00e0 k\u1ec3 chuy\u1ec7n m\u1ed9t c\u00e1ch tr\u1ef1c quan l\u00e0 c\u00e1ch s\u1ebd khi\u1ebfn b\u1ea1n g\u1eafn k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    Ngu\u1ed3n Kissmetrics<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng<\/em><\/li>\n
    • C\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem blog th\u00e0nh kh\u00e1ch h\u00e0ng<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      M\u1ed9t nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng: \u201cNh\u1eefng website s\u1eed d\u1ee5ng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac t\u00e1c \u0111\u1ed9ng m\u1ea1nh m\u1ebd t\u1edbi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng khi\u1ebfn h\u1ecd c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng nhi\u1ec1u h\u01a1n\u201d. V\u1eady, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 khai th\u00e1c y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u nh\u1ea5t nh\u1eb1m ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53779"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53779"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53779\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}