{"id":53784,"date":"2023-12-20T08:44:41","date_gmt":"2023-12-20T01:44:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/google-analytics-4-la-gi-ga4-giong-va-khac-universal-analytics-the-nao.html"},"modified":"2023-12-20T08:44:41","modified_gmt":"2023-12-20T01:44:41","slug":"google-analytics-4-la-gi-ga4-giong-va-khac-universal-analytics-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/google-analytics-4-la-gi-ga4-giong-va-khac-universal-analytics-the-nao.html","title":{"rendered":"Google Analytics 4 l\u00e0 g\u00ec? GA4 gi\u1ed1ng v\u00e0 kh\u00e1c Universal Analytics th\u1ebf n\u00e0o?\u00a0"},"content":{"rendered":"
\n

Google Analytics \u2013 thanh c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o theo d\u00f5i traffic, chuy\u1ec3n \u0111\u1ed5i v\u00e0 insight kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, g\u1ea7n \u0111\u00e2y s\u1ef1 ki\u1ec7n Universal Analytics ng\u1eebng ho\u1ea1t \u0111\u1ed9ng thay v\u00e0o \u0111\u00f3 l\u00e0 Google Analytics 4 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi th\u1eafc m\u1eafc kh\u00f4ng bi\u1ebft\u00a0 Google Analytics 4 l\u00e0 g\u00ec, \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 bi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Google. Ngo\u00e0i ra, Google Analytics 4 c\u00f3 \u0111i\u1ec3m g\u00ec gi\u1ed1ng v\u00e0 kh\u00e1c nhau so v\u1edbi Universal Analytics?<\/p>\n

\"Google<\/p>\n

Google Analytics 4 thu th\u1eadp d\u1eef li\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n t\u1eeb c\u1ea3 trang web v\u00e0 \u1ee9ng d\u1ee5ng<\/p>\n<\/div>\n

1. Google Analytics 4 l\u00e0 g\u00ec?<\/b><\/h2>\n

Google Analytics (GA) l\u00e0 c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed c\u1ee7a Google gi\u00fap theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch t\u00ecnh tr\u1ea1ng website \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u00e0 hi\u1ec7u qu\u1ea3 cho chi\u1ebfn l\u01b0\u1ee3c Marketing c\u1ee7a m\u00ecnh. Google Analytics 4 \u2013 phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t v\u00e0 \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ch\u00ednh th\u1ee9c c\u1ee7a c\u00f4ng c\u1ee5 GA.\u00a0<\/span><\/p>\n

Ra \u0111\u1eddi t\u1eeb ng\u00e0y 14.10. tuy nhi\u00ean l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng \u00edt do t\u00ednh n\u0103ng ph\u1ee9c t\u1ea1p. Sau s\u1ef1 ki\u1ec7n Universal Analytics ng\u1eebng ho\u1ea1t \u0111\u1ed9ng th\u00ec Google Analytics 4 ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 duy nh\u1ea5t gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o theo d\u00f5i truy c\u1eadp trang web v\u00e0 th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i.\u00a0 Phi\u00ean b\u1ea3n Google Analytics 4 thi\u00ean nhi\u1ec1u v\u1ec1 ph\u00e2n t\u00edch s\u1ef1 ki\u1ec7n. \u0110\u1ed3ng th\u1eddi b\u1ed5 sung nhi\u1ec1u t\u00ednh n\u0103ng b\u00e1o c\u00e1o chi tiets trong h\u00e0nh tr\u00ecnh truy c\u1eadp, chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

2. \u0110i\u1ec3m gi\u1ed1ng v\u00e0 kh\u00e1c nhau gi\u1eefa Universal Analytics v\u00e0 Google Analytics<\/b><\/h2>\n

\u0110i\u1ec3m gi\u1ed1ng nhau \u0111\u1ec1u l\u00e0 c\u00f4ng c\u1ee5 theo d\u00f5i truy c\u1eadp Web c\u1ee7a Google. Tuy nhi\u00ean Universal Analytics \u2013 phi\u00ean b\u1ea3n c\u0169 v\u00e0 Google Analytics 4 \u2013 phi\u00ean b\u1ea3n m\u1edbi. Do v\u1eady v\u1ec1 t\u00ednh n\u0103ng \u1edf 2 giao di\u1ec7n n\u00e0y c\u00f3 nhi\u1ec1u \u0111i\u1ec3m kh\u00e1c nhau. So v\u1edbi phi\u00ean b\u1ea3n c\u0169, Google Analytics 4 c\u00f3 m\u00f4 h\u00ecnh d\u1eef li\u1ec7u ho\u00e0n to\u00e0n m\u1edbi, n\u00f3 h\u1ed7 tr\u1ee3 thi\u1ebft b\u1ecb cho c\u1ea3 trang Website v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.\u00a0<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t Google Analytics 4 cung c\u1ea5p chi ti\u1ebft c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3, \u0111o l\u01b0\u1eddng t\u1eebng b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp online. Ngo\u00e0i ra, c\u00f3 3 s\u1ef1 thay \u0111\u1ed5i l\u1edbn nh\u1ea5t trong GA4 m\u00e0 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o d\u1ec5 nh\u1eadn th\u1ea5y nh\u1ea5t l\u00e0:\u00a0<\/span><\/p>\n

    \n
  • C\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n<\/span><\/li>\n
  • Tracking c\u00e1c th\u00f4ng s\u1ed1 s\u1ef1 ki\u1ec7n\u00a0<\/span><\/li>\n
  • C\u00e1c b\u00e1o c\u00e1o d\u1eef li\u1ec7u.<\/span><\/li>\n<\/ul>\n

    C\u1ea5u tr\u00fac t\u00e0i kho\u1ea3n Google Analytics 4<\/b><\/h3>\n
      \n
    • Account: <\/b>Gi\u1ed1ng phi\u00ean b\u1ea3n c\u0169, doanh nghi\u1ec7p c\u1ea7n \u00edt nh\u1ea5t 1 t\u00e0i kho\u1ea3n \u0111\u1ec3 li\u00ean k\u1ebft v\u1edbi Google Analytics 4. M\u1ed7i c\u1ea5p t\u00e0i kho\u1ea3n s\u1ebd bao g\u1ed3m nhi\u1ec1u thu\u1ed9c t\u00ednh (property)<\/span><\/li>\n
    • Property:<\/b> N\u1ebfu Universal Analytics, m\u1ed7i thu\u1ed9c t\u00ednh c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u ch\u1ebf \u0111\u1ed9 xem (View).\u1ede GA4 ch\u1ebf \u0111\u1ed9 View s\u1ebd \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng lu\u1ed3ng d\u1eef li\u1ec7u Data Stream, m\u1ed7i thu\u1ed9c t\u00ednh c\u00f3 th\u1ec3 c\u00f3 nhi\u1ec1u data stream t\u1eeb website ho\u1eb7c app.<\/span><\/li>\n
    • Data stream: <\/b>Lu\u1ed3ng d\u1eef li\u1ec7u thu th\u1eadp c\u1ee7a ng\u01b0\u1eddi d\u00f9ng t\u1eeb khi b\u1eaft \u0111\u1ea7u t\u01b0\u01a1ng t\u00e1c v\u1edbi Website ho\u1eb7c qua app doanh nghi\u1ec7p. D\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c chuy\u1ec3n th\u1eb3ng t\u1edbi GA4. Nh\u00e0 qu\u1ea3ng c\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra nhi\u1ec1u Data stream trong c\u00f9ng m\u1ed9t thu\u1ed9c t\u00ednh v\u00e0 xem t\u1ea5t c\u1ea3 c\u00e1c b\u00e1o c\u00e1o t\u1eeb nh\u1eefng lu\u1ed3ng n\u00e0y.\u00a0<\/span><\/li>\n<\/ul>\n

      Tracking c\u00e1c th\u00f4ng s\u1ed1 s\u1ef1 ki\u1ec7n\u00a0<\/b><\/h3>\n

      M\u1ed9t trong nh\u1eefng kh\u00e1c bi\u1ec7t l\u1edbn nh\u1ea5t c\u1ee7a Google Analytics 4 so v\u1edbi phi\u00ean b\u1ea3n c\u0169 l\u00e0\u00a0 tracking h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng theo h\u01b0\u1edbng s\u1ef1 ki\u1ec7n v\u00e0 ph\u00e2n lo\u1ea1i theo t\u1eebng l\u0129nh v\u1ef1c kinh doanh. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 \u1edf 4 lo\u1ea1i s\u1ef1 ki\u1ec7n th\u00f4ng s\u1ed1.<\/span><\/p>\n

      \"S\u1ef1<\/p>\n

      S\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c thu th\u1eadp t\u1ef1 \u0111\u1ed9ng tr\u00ean google analytics 4<\/p>\n<\/div>\n

        \n
          \n
        • Automatically collected events (c\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c thu th\u1eadp t\u1ef1 \u0111\u1ed9ng): <\/b>GA4 thu th\u1eadp t\u1ef1 \u0111\u1ed3ng tr\u00ean m\u1ed7i s\u1ef1 ki\u1ec7n bao g\u1ed3m ng\u00f4n ng\u1eef, qu\u1ed1c gia, th\u00e0nh ph\u1ed1, gi\u1edbi t\u00ednh, thi\u1ebft b\u1ecb,\u2026. \u0110\u1ec3 xem \u0111\u01b0\u1ee3c th\u00f4ng s\u1ed1 n\u00e0y, b\u1ea1n truy c\u1eadp <\/span>GA4 > ch\u1ecdn All Events > ch\u1ecdn s\u1ef1 ki\u1ec7n m\u00e0 b\u1ea1n mu\u1ed1n theo d\u00f5i. T\u1ea1i \u0111\u00e2y, n\u1ebfu \u0111\u1ec3 \u00fd b\u1ea1n s\u1ebd th\u1ea5y h\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng chuy\u1ec3n v\u00e0o b\u00e1o c\u00e1o Engagement > Event.\u00a0<\/span><\/li>\n
        • Enhanced measurement events (s\u1ef1 ki\u1ec7n \u0111o l\u01b0\u1eddng n\u00e2ng cao): <\/b>S\u1ef1 ki\u1ec7n n\u00e0y nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh b\u1ea5t k\u1ef3 m\u00e3 code n\u00e0o m\u00e0 ch\u1ec9 c\u1ea7n b\u1eadt c\u00e1c th\u00f4ng s\u1ed1 c\u1ee7a s\u1ef1 ki\u1ec7n khi thi\u1ebft l\u1eadp data streams. \u0110\u0103ng nh\u1eadp GA4 > Admin t\u1ea1i menu b\u00ean tr\u00e1i > t\u1ea1i c\u1ed9t thu\u1ed9c t\u00ednh Property ch\u1ecdn Data Streams > ch\u1ecdn lu\u1ed3ng d\u1eef li\u1ec7u m\u00e0 b\u1ea1n mu\u1ed1n b\u1eadt enhanced measurement > nh\u1ea5p v\u00e0o bi\u1ec3u t\u01b0\u1ee3ng c\u00e0i \u0111\u1eb7t b\u00ean d\u01b0\u1edbi ph\u1ea7n Enhanced measurement > b\u1eadt t\u1ea5t c\u1ea3 s\u1ef1 ki\u1ec7n v\u00e0 nh\u1ea5n Save \u0111\u1ec3 l\u01b0u l\u1ea1i thao t\u00e1c.<\/span><\/li>\n<\/ul>\n<\/ul>\n
            \n
          • Recommended events (s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t): <\/b>L\u00e0 nh\u1eefng s\u1ef1 ki\u1ec7n nh\u00e0 qu\u1ea3ng c\u00f3 c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n nh\u01b0ng t\u00ean v\u00e0 th\u00f4ng s\u1ed1 c\u1ee7a s\u1ef1 ki\u1ec7n \u0111\u00e3 \u0111\u01b0\u1ee3c google x\u00e1c \u0111\u1ecbnh t\u1eeb tr\u01b0\u1edbc \u0111\u00f3. C\u00e1c s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c \u0111\u1ec1 xu\u1ea5t \u0111\u01b0\u1ee3c chia theo ng\u00e0nh nh\u01b0: <\/span>All properties<\/span> (s\u1ef1 ki\u1ec7n \u0111\u1ec1 xu\u1ea5t cho t\u1ea5t c\u1ea3 c\u00e1c thu\u1ed9c t\u00ednh nh\u01b0 <\/span>login, purchase, search\u2026)\u00a0 <\/span>Retail\/Ecommerce<\/span> (\u1ee9ng d\u1ee5ng b\u00e1n l\u1ebb v\u00e0 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed), <\/span>Jobs, Education, Local Deals, Real Estate<\/span> (danh s\u00e1ch s\u1ef1 ki\u1ec7n \u0111\u1ec1 xu\u1ea5t cho ng\u00e0nh gi\u00e1o d\u1ee5c, tuy\u1ec3n d\u1ee5ng, b\u1ea5t \u0111\u1ed9ng s\u1ea3n\u2026 th\u1ef1c hi\u1ec7n tr\u00ean web ho\u1eb7c \u1ee9ng d\u1ee5ng),\u2026.\u00a0<\/span><\/b><\/li>\n<\/ul>\n
              \n
            • Custom events (s\u1ef1 ki\u1ec7n t\u00f9y ch\u1ec9nh):<\/strong><\/span>Nh\u1eefng s\u1ef1 ki\u1ec7n do nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1eb7t t\u00ean v\u00e0 tri\u1ec3n khai \u0111\u1ec3 \u0111o l\u01b0\u1eddng nh\u1eefng th\u00f4ng s\u1ed1 m\u00e0 3 s\u1ef1 ki\u1ec7n c\u00f3 s\u1eb5n n\u00f3i tr\u00ean c\u1ee7a GA4 kh\u00f4ng cung c\u1ea5p \u0111\u01b0\u1ee3c.\u00a0<\/span><\/li>\n<\/ul>\n

              B\u00e1o c\u00e1o d\u1eef li\u1ec7u c\u1ee7a Google Analytics 4<\/b><\/h3>\n

              Thay v\u00ec c\u00f3 5 lo\u1ea1i b\u00e1o c\u00e1o nh\u01b0 phi\u00ean b\u1ea3n Universal, phi\u00ean b\u1ea3n Google Analytics 4 c\u00f3 nhi\u1ec1u b\u00e1o c\u00e1o chi ti\u1ebft h\u01a1n:<\/span><\/p>\n

              \"B\u00e1o<\/p>\n

              B\u00e1o c\u00e1o th\u1eddi gian th\u1ef1c tr\u00ean Google Analytics 4<\/p>\n<\/div>\n

                \n
              • B\u00e1o c\u00e1o Real Time: <\/b>Th\u1eddi gian th\u1ef1c ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp Website haowjc \u1ee9ng d\u1ee5ng c\u1ee7a b\u1ea1n.Gi\u00fap l\u00e0 qu\u1ea3ng c\u00e1o so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website t\u1eeb c\u00e1c ngu\u1ed3n\u2026 ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m th\u1ef1c.\u00a0<\/span><\/li>\n
              • B\u00e1o c\u00e1o t\u1ea1i trang ch\u1ee7: <\/b>Chi ti\u1ebft v\u1ec1 ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang nh\u01b0 v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, th\u1eddi gian t\u01b0\u01a1ng t\u00e1c trung b\u00ecnh\u2026 Th\u00eam \u0111\u00f3 l\u00e0 th\u00f4ng s\u1ed1 v\u1ec1 chuy\u1ec3n \u0111\u1ed5i theo t\u00ean s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb t\u1ed5ng qu\u00e1t t\u1ea1i trang ch\u1ee7 d\u01b0\u1edbi d\u1ea1ng s\u1ed1 li\u1ec7u v\u00e0 bi\u1ec3u \u0111\u1ed3.<\/li>\n
              • B\u00e1o c\u00e1o Acquisition:<\/b> Th\u00f4ng s\u1ed1 chuy\u1ec3n \u0111\u1ed5i Acquisition trong Google Analytics 4 g\u1ed3m ba h\u1ea1ng m\u1ee5c: Overview, User acquisition v\u00e0 Traffic acquisition.\u00a0<\/span><\/li>\n
              • B\u00e1o c\u00e1o Engagement<\/b>: Th\u1ec3 hi\u1ec7n m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang. Nh\u1edd \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 s\u1ef1 ki\u1ec7n x\u1ea3y ra nhi\u1ec1u v\u00e0 t\u1ef7 l\u1ec7 ch\u00eanh l\u1ec7nh gi\u1eefa c\u00e1c s\u1ef1 ki\u1ec7n.\u00a0<\/span><\/li>\n
              • B\u00e1o c\u00e1o Monetization<\/b>: B\u00e1o c\u00e1o n\u00e0y th\u1ec3 hi\u1ec7n ch\u1ec9 s\u1ed1 ho\u1ea1t \u0111\u1ed9ng v\u1ec1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00ean quan t\u1edbi doanh thu, s\u1ed1 l\u01b0\u1ee3ng mua l\u1ea7n \u0111\u1ea7u, s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c mua,\u2026<\/span><\/li>\n
              • B\u00e1o c\u00e1o Retention:<\/b> B\u00e1o c\u00e1o v\u1ec1 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi d\u00f9ng v\u00e0 t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng quay l\u1ea1i website theo nh\u1eefng kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh (1 ng\u00e0y, 7 ng\u00e0y, 30 ng\u00e0y\u2026)<\/span><\/li>\n
              • Ngo\u00e0i ra, c\u00f2n nhi\u1ec1u b\u00e1o c\u00e1o chi ti\u1ebft kh\u00e1c nh\u01b0: <\/span>B\u00e1o c\u00e1o Tech, <\/b>Conversations, All events, Analysis, Audiences.<\/span><\/li>\n<\/ul>\n

                Nh\u01b0 v\u1eady c\u00f3 th\u1ec3 th\u1ea5y n\u1ebfu \u1edf phi\u00ean b\u1ea3n c\u0169 theo d\u00f5i ng\u01b0\u1eddi d\u00f9ng theo <\/span>l\u01b0\u1ee3t truy c\u1eadp trang, l\u01b0\u1ee3t truy c\u1eadp s\u1ef1 ki\u1ec7n,.. th\u00ec \u1edf phi\u00ean b\u1ea3n m\u1edbi Google Analytics 4 d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n, theo nguy\u00ean t\u1eafc b\u1ea5t k\u1ef3 l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp d\u01b0\u1edbi d\u1ea1ng s\u1ef1 ki\u1ec7n. C\u00e1c th\u00f4ng s\u1ed1 c\u1ee7a Google Analytics 4 c\u0169ng chi ti\u1ebft h\u01a1n, nh\u1edd \u0111\u00f3 nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 theo d\u00f5i, \u0111\u00e1nh gi\u00e1 chi ti\u1ebft t\u01b0\u01a1ng t\u00e1c\/truy c\u1eadp ng\u01b0\u1eddi d\u00f9ng t\u1ea1i m\u1ed7i chi\u1ebfn d\u1ecbch t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1i \u01b0u h\u01a1n.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                Google Analytics \u2013 thanh c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o theo d\u00f5i traffic, chuy\u1ec3n \u0111\u1ed5i v\u00e0 insight kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, g\u1ea7n \u0111\u00e2y s\u1ef1 ki\u1ec7n Universal Analytics ng\u1eebng ho\u1ea1t \u0111\u1ed9ng thay v\u00e0o \u0111\u00f3 l\u00e0 Google Analytics 4 khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi th\u1eafc m\u1eafc kh\u00f4ng bi\u1ebft\u00a0 Google Analytics 4 l\u00e0 g\u00ec, \u0111\u00e2y c\u00f3 ph\u1ea3i l\u00e0 bi\u00ean b\u1ea3n m\u1edbi c\u1ee7a Google. Ngo\u00e0i ra, Google Analytics 4 c\u00f3 \u0111i\u1ec3m g\u00ec gi\u1ed1ng v\u00e0 kh\u00e1c nhau so v\u1edbi Universal Analytics?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53784"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53784"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53784\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}