{"id":53792,"date":"2023-12-20T08:46:50","date_gmt":"2023-12-20T01:46:50","guid":{"rendered":"https:\/\/masterskills.org\/blog\/dinh-vi-san-pham-la-gi-cac-chien-luoc-dinh-vi-san-pham-tren-thi-truong.html"},"modified":"2023-12-20T08:46:50","modified_gmt":"2023-12-20T01:46:50","slug":"dinh-vi-san-pham-la-gi-cac-chien-luoc-dinh-vi-san-pham-tren-thi-truong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/dinh-vi-san-pham-la-gi-cac-chien-luoc-dinh-vi-san-pham-tren-thi-truong.html","title":{"rendered":"\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"
\n

Trong th\u1ef1c t\u1ebf hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111ang ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c c\u1ea1nh tranh v\u1edbi c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng thay th\u1ebf n\u00f3. Do \u0111\u00f3, kh\u00e1ch h\u00e0ng lu\u00f4n c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ch\u1eafc ch\u1eafn n\u00f3 s\u1ebd b\u1ecb \u0111\u00e0o th\u1ea3i kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u00ecm c\u00e1ch n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m, v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng trong marketing v\u00e0 kinh doanh.<\/span><\/p>\n

\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/b><\/h2>\n

\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m (hay Product Positioning) l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh v\u00e0 x\u00e2y d\u1ef1ng v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 thi\u1ebft l\u1eadp nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u00f3 kh\u00f4ng ch\u1ec9 t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u01a1n thu\u1ea7n m\u00e0 c\u00f2n th\u1ec3 hi\u1ec7n c\u00e1ch b\u1ea1n truy\u1ec1n \u0111\u1ea1t v\u00e0 c\u00e1ch kh\u00e1ch h\u00e0ng ngh\u0129 hay c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110\u00e2y \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, nh\u1eb1m t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec3m USP (Unique Selling Point \u2013 \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t), t\u1eeb \u0111\u00f3 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh, c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i \u00edch kh\u00e1c.<\/span><\/p>\n

\"\u0110\u1ecbnh<\/p>\n

\u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Qu\u00e1 tr\u00ecnh \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ecb tr\u00ed c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Sau \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn h\u00e0nh nghi\u00ean c\u1ee9u v\u00e0 x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m h\u1ecd tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ee5c ti\u00eau l\u00e0 \u0111\u00e1p \u1ee9ng \u00edt nh\u1ea5t 1 trong 2 y\u00eau c\u1ea7u:<\/span><\/p>\n

    \n
  • S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n s\u1ebd gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o ?<\/span><\/li>\n
  • T\u1ea1i sao s\u1ea3n ph\u1ea9m n\u00e0y l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh?<\/span><\/li>\n<\/ul>\n

    M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Tesla trong l\u0129nh v\u1ef1c xe \u0111i\u1ec7n. B\u1eb1ng c\u00e1ch \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, hi\u1ec7u su\u1ea5t cao v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn m\u00f4i tr\u01b0\u1eddng, Tesla \u0111\u00e3 t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c quy\u1ec1n trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4. Th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t nh\u00e0 s\u1ea3n xu\u1ea5t xe \u0111i\u1ec7n, m\u00e0 l\u00e0 m\u1ed9t bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a s\u1ef1 ti\u00ean phong v\u00e0 s\u1ef1 \u0111\u1ed9t ph\u00e1 trong c\u00f4ng ngh\u1ec7 xe h\u01a1i. \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u1ee7a Tesla \u0111\u00e3 thu h\u00fat kh\u00f4ng ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn xe \u0111i\u1ec7n m\u00e0 c\u00f2n c\u1ea3 nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng.<\/span><\/p>\n

    C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

    N\u1eafm b\u1eaft c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 c\u1ea7n thi\u1ebft \u0111\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i th\u1ecb tr\u01b0\u1eddng, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd, t\u0103ng c\u01b0\u1eddng s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gia t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t:<\/span><\/p>\n

    Gi\u00e1 c\u1ea3<\/b><\/h3>\n

    Gi\u00e1 c\u1ea3 l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 l\u00e0m cho s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Gi\u00e1 c\u1ea3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 quy\u1ebft \u0111\u1ecbnh xem: Li\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 h\u1ea5p d\u1eabn v\u00e0 \u0111\u00e1ng gi\u00e1 hay kh\u00f4ng? <\/span><\/p>\n

    Y\u1ebfu t\u1ed1 gi\u00e1 c\u1ea3 c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m:<\/span><\/p>\n

    M\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m: <\/i><\/b>Gi\u00e1 c\u1ea3 c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ecbnh gi\u00e1 cao ho\u1eb7c th\u1ea5p s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3. N\u1ebfu:<\/span><\/p>\n

      \n
    • S\u1ea3n ph\u1ea9m \u0111\u1ecbnh gi\u00e1 cao c\u1ea5p (cao h\u01a1n m\u1ee9c trung b\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng): <\/i><\/b>Kh\u00e1ch h\u00e0ng k\u1ef3 v\u1ecdng cao v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y, tin r\u1eb1ng n\u00f3 s\u1ebd mang l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t ho\u1eb7c l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t. M\u1ee9c gi\u00e1 cao th\u01b0\u1eddng t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng t\u00e2m l\u00fd, l\u00e0m cho kh\u00e1ch h\u00e0ng tin r\u1eb1ng s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u00e1ng gi\u00e1 ti\u1ec1n v\u00e0 mang l\u1ea1i gi\u00e1 tr\u1ecb cao h\u01a1n. \u0110\u1ed3ng th\u1eddi, kh\u00e1ch h\u00e0ng c\u0169ng c\u00f3 k\u1ef3 v\u1ecdng v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111i k\u00e8m v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/li>\n
    • S\u1ea3n ph\u1ea9m \u0111\u1ecbnh gi\u00e1 trung b\u00ecnh:<\/i><\/b> Kh\u00e1ch h\u00e0ng k\u1ef3 v\u1ecdng s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 h\u1ee3p l\u00fd v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u01b0\u01a1ng x\u1ee9ng v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng. Kh\u00e1ch h\u00e0ng hy v\u1ecdng s\u1ea3n ph\u1ea9m n\u00e0y s\u1ebd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd.<\/span><\/li>\n
    • S\u1ea3n ph\u1ea9m \u0111\u1ecbnh gi\u00e1 r\u1ebb:<\/i><\/b> Kh\u00e1ch h\u00e0ng kh\u00f4ng c\u00f3 nhi\u1ec1u k\u1ef3 v\u1ecdng v\u1ec1 s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0 th\u01b0\u1eddng t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ebft ki\u1ec7m v\u00e0 gi\u00e1 tr\u1ecb t\u1ed1t nh\u1ea5t. H\u1ecd c\u00f3 th\u1ec3 cho r\u1eb1ng s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p h\u01a1n ho\u1eb7c gi\u00e1 c\u1ea3 kh\u00f4ng \u0111\u00e1ng k\u1ec3.\u00a0<\/span><\/li>\n<\/ul>\n

      Xem th\u00eam:\u00a0C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn cho doanh nghi\u1ec7p<\/strong><\/em><\/p>\n

      \"Y\u1ebfu<\/p>\n

      Y\u1ebfu t\u1ed1 gi\u00e1 c\u1ea3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

      Ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng: <\/i><\/b>Gi\u00e1 c\u1ea3 c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u00e0 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn. N\u1ebfu s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 cao, n\u00f3 c\u00f3 th\u1ec3 thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 m\u1ee9c thu nh\u1eadp cao h\u01a1n, h\u1ecd mong \u0111\u1ee3i ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 d\u1ecbch v\u1ee5 cao c\u1ea5p. Trong khi, s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 th\u1ea5p h\u01a1n th\u01b0\u1eddng h\u01b0\u1edbng \u0111\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 thu nh\u1eadp th\u1ea5p, ho\u1eb7c nh\u00f3m kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm s\u1ef1 ti\u1ebft ki\u1ec7m.<\/span><\/p>\n

      L\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 kh\u00e1c bi\u1ec7t:<\/i><\/b> Vi\u1ec7c x\u00e1c \u0111\u1ecbnh gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m c\u1ea1nh tranh c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi ng\u0103n ch\u1eb7n s\u1ef1 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7. S\u1ef1 kh\u00e1c bi\u1ec7t c\u00e0ng cao th\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p c\u0169ng t\u0103ng theo. Do \u0111\u00f3, n\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o \u0111\u1ee7 \u0111\u1ec3 ch\u1ee9ng minh r\u1eb1ng gi\u00e1 c\u1ea3 cao h\u01a1n l\u00e0 ph\u00f9 h\u1ee3p, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh l\u00e0 th\u01b0\u01a1ng hi\u1ec7u Apple. M\u1eb7c d\u00f9 gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m Apple c\u00f3 th\u1ec3 cao h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng nh\u01b0ng kh\u00e1ch h\u00e0ng v\u1eabn s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n b\u1edfi gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 Apple mang l\u1ea1i, bao g\u1ed3m thi\u1ebft k\u1ebf tinh t\u1ebf, t\u00ednh n\u0103ng \u01b0u vi\u1ec7t, h\u1ec7 sinh th\u00e1i li\u00ean k\u1ebft v\u00e0 b\u1ea3o m\u1eadt cao,\u2026<\/span><\/p>\n

      V\u1ecb tr\u00ed th\u1ecb tr\u01b0\u1eddng:<\/i><\/b> Gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. S\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 cao h\u01a1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p ho\u1eb7c sang tr\u1ecdng, trong khi s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 c\u1ea3 th\u1ea5p h\u01a1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m gi\u00e1 r\u1ebb ho\u1eb7c ti\u1ebft ki\u1ec7m.<\/span>\u00a0<\/span><\/p>\n

      Ngo\u00e0i ra, c\u00e1c y\u1ebfu t\u1ed1 xoay quanh s\u1ea3n ph\u1ea9m t\u00e1c \u0111\u1ed9ng c\u00f9ng v\u1edbi gi\u00e1 c\u1ea3 bao g\u1ed3m: ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch, t\u00ednh \u0111\u1ed9c \u0111\u00e1o, ti\u1ec7n l\u1ee3i, m\u1ee9c \u0111\u1ed9 tin c\u1eady,\u2026<\/span><\/p>\n

      Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

      Y\u1ebfu t\u1ed1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. M\u1ed7i ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nh\u1eefng nhu c\u1ea7u, mong \u0111\u1ee3i v\u00e0 \u01b0u ti\u00ean ri\u00eang. Do \u0111\u00f3, khi hi\u1ec3u r\u00f5 t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p l\u00e2u h\u01a1n.<\/span><\/p>\n

      H\u01a1n n\u1eefa, vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m theo t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

      \"Y\u1ebfu<\/p>\n

      Y\u1ebfu t\u1ed1 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng trong \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

      B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng<\/b><\/h3>\n

      B\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng bao g\u1ed3m \u0111\u1ecba l\u00fd, v\u0103n h\u00f3a, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh,.. c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. B\u1ed1i c\u1ea3nh n\u00e0y t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng b\u00ean ngo\u00e0i, n\u01a1i s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      V\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, n\u01a1i \u0111\u1eb7t ho\u1eb7c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u01b0 Gucci, Channel,\u2026 th\u00f4ng th\u01b0\u1eddng s\u1ebd \u0111\u01b0\u1ee3c \u0111\u1eb7t \u1edf c\u00e1c trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i l\u1edbn.\u00a0<\/span><\/p>\n

      V\u0103n h\u00f3a c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn s\u1ef1 \u01b0a th\u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u. Khi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111i\u1ec1u ch\u1ec9nh s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi v\u0103n h\u00f3a c\u1ee7a m\u1ed9t qu\u1ed1c gia, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd c\u00f3 c\u1ea3m t\u00ecnh nhi\u1ec1u h\u01a1n th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 v\u00e0 \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m c\u0169ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/span><\/p>\n

      Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng trong th\u1ecb tr\u01b0\u1eddng c\u0169ng quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. Nh\u1eefng thay \u0111\u1ed5i trong th\u00f3i quen mua s\u1eafm, s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd y\u00eau c\u1ea7u s\u1ea3n ph\u1ea9m ph\u1ea3i ph\u00f9 h\u1ee3p v\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng y\u00eau c\u1ea7u m\u1edbi. V\u00ec th\u1ebf, khi n\u1eafm b\u1eaft xu h\u01b0\u1edbng ti\u00eau d\u00f9ng, b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap s\u1ea3n ph\u1ea9m t\u1ea1o ra gi\u00e1 tr\u1ecb \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a h\u1ecd.<\/span><\/p>\n

      \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng c\u0169ng \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. C\u00e1c \u0111\u1ed1i th\u1ee7 cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c c\u00f3 kh\u1ea3 n\u0103ng thay th\u1ebf c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp. S\u1ea3n ph\u1ea9m c\u1ea7n ph\u1ea3i c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb \u0111\u00e1ng ch\u00fa \u00fd \u0111\u1ec3 \u0111\u1ed1i ph\u00f3 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 t\u1ea1o ra s\u1ef1 \u01b0u vi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h3>\n

      \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m. S\u1ef1 li\u00ean k\u1ebft gi\u1eefa s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ea1o ra gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n g\u1ee3i l\u00ean c\u1ea3m gi\u00e1c \u0111\u1eb7c bi\u1ec7t trong l\u00f2ng kh\u00e1ch h\u00e0ng. Khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1ng tin c\u1eady, uy t\u00edn v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb, n\u00f3 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng t\u00edch c\u1ef1c v\u00e0 s\u1ef1 t\u00edn nhi\u1ec7m t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng c\u1ea3m th\u1ea5y y\u00ean t\u00e2m h\u01a1n khi mua s\u1ea3n ph\u1ea9m t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd tin t\u01b0\u1edfng v\u00e0 bi\u1ebft r\u1eb1ng n\u00f3 \u0111\u00e1ng gi\u00e1.<\/span><\/p>\n

      V\u00ed d\u1ee5, trong ng\u00e0nh c\u00f4ng nghi\u1ec7p \u00f4 t\u00f4, m\u1ed9t ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn an to\u00e0n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn Volvo v\u00ec th\u01b0\u01a1ng hi\u1ec7u n\u00e0y \u0111\u00e3 \u0111\u1ecbnh v\u1ecb h\u1ecd l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t nh\u1eefng chi\u1ebfc xe an to\u00e0n v\u1edbi \u0111\u1ed9 b\u1ec1n cao.<\/span><\/p>\n

      \"Th\u01b0\u01a1ng<\/p>\n

      Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

      \u0110\u00f4i khi, danh ti\u1ebfng c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng t\u1ea1o n\u00ean s\u1ee9c h\u00fat c\u1ee7a s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5, th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng h\u1ed3 Rolex \u0111\u00e3 tr\u1edf th\u00e0nh bi\u1ec3u t\u01b0\u1ee3ng c\u1ee7a th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1ecba v\u1ecb x\u00e3 h\u1ed9i, \u0111\u1eb7c bi\u1ec7t h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e0n \u00f4ng tr\u1ebb tu\u1ed5i, th\u00e0nh \u0111\u1ea1t v\u00e0 quy\u1ec1n l\u1ef1c. Nh\u1edd danh ti\u1ebfng n\u00e0y, khi ai \u0111\u00f3 nh\u00ecn th\u1ea5y m\u1ed9t chi\u1ebfc \u0111\u1ed3ng h\u1ed3 Rolex, h\u1ecd t\u1ef1 \u0111\u1ed9ng li\u00ean t\u01b0\u1edfng \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 \u0111\u1eb3ng c\u1ea5p, v\u00e0 t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean m\u1ed9t c\u1ea3m gi\u00e1c \u0111\u1eb7c bi\u1ec7t, chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o, c\u1ea3m gi\u00e1c mong mu\u1ed1n \u0111\u01b0\u1ee3c s\u1edf h\u1eefu chi\u1ebfc \u0111\u1ed3ng h\u1ed3 n\u00e0y.<\/span><\/p>\n

      C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

      Tu\u1ef3 thu\u1ed9c v\u00e0o m\u00f4 h\u00ecnh kinh doanh, lo\u1ea1i s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p, ch\u1eb3ng h\u1ea1n:<\/span><\/p>\n

      Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb M\u043er\u0435 f\u043er m\u043er\u0435<\/b><\/h3>\n

      \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p khi s\u1ea3n ph\u1ea9m c\u00f3 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb cao h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 cao c\u1ea5p, s\u1ea3n ph\u1ea9m t\u1ed1t h\u01a1n v\u1ec1 c\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh n\u0103ng, d\u1ecbch v\u1ee5 ho\u1eb7c tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 ph\u1ea3i t\u01b0\u01a1ng x\u1ee9ng v\u1edbi m\u1ee9c gi\u00e1 cao. Kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 m\u1ed9t s\u1ed1 ti\u1ec1n cao h\u01a1n \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch \u0111\u1eb7c bi\u1ec7t m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/span><\/p>\n

      C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m: Apple, Mercedes-Benz, Louis Vuitton,\u2026<\/span><\/p>\n

      Chi\u1ebfn l\u01b0\u1ee3c M\u043er\u0435 f\u043er th\u0435 s\u0430me<\/b><\/h3>\n

      Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p nh\u1eefng l\u1ee3i \u00edch v\u00e0 t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t, \u0111\u1ed9c \u0111\u00e1o m\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng t\u00ecm th\u1ea5y \u1edf c\u00e1c s\u1ea3n ph\u1ea9m c\u00f9ng m\u1ee9c gi\u00e1. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c t\u1ea1o ra nh\u1eefng s\u00e1ng ki\u1ebfn \u200b\u200b\u200b\u200b\u0111\u1ed9ng l\u1ef1c, thi\u1ebft k\u1ebf \u0111\u1ed9c \u0111\u00e1o, t\u00ednh n\u0103ng \u0111\u1eb7c bi\u1ec7t ho\u1eb7c d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. M\u1ee5c ti\u00eau l\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch mang \u0111\u1ebfn s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u00e1nh gi\u00e1 t\u1ed1t h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

      C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m: Google, Uniqlo, Zara,..<\/span><\/p>\n

      Chi\u1ebfn l\u01b0\u1ee3c M\u043er\u0435 f\u043er l\u0435ss<\/b><\/h3>\n

      Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb cao h\u01a1n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 ti\u1ebft ki\u1ec7m v\u00e0 cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng c\u0169ng nh\u01b0 l\u1ee3i \u00edch t\u1ed1t h\u01a1n so v\u1edbi gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng ph\u1ea3i tr\u1ea3. C\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh s\u1ea3n xu\u1ea5t, t\u0103ng hi\u1ec7u su\u1ea5t ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn \u0111\u1ec3 gi\u1ea3m gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

      C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m:\u00a0 Walmart, Amazon,\u2026<\/span><\/p>\n

      Chi\u1ebfn l\u01b0\u1ee3c L\u0435ss f\u043er much l\u0435ss<\/b><\/h3>\n

      \u0110\u00e2y l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p gi\u00e1 tr\u1ecb c\u01a1 b\u1ea3n v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7. S\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb l\u00e0 gi\u00e1 r\u1ebb, t\u1eadp trung v\u00e0o c\u00e1c y\u1ebfu t\u1ed1 c\u01a1 b\u1ea3n v\u00e0 lo\u1ea1i b\u1ecf c\u00e1c t\u00ednh n\u0103ng kh\u00f4ng c\u1ea7n thi\u1ebft \u0111\u1ec3 gi\u1ea3m gi\u00e1 th\u00e0nh.<\/span><\/p>\n

      C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m: Ryanair, Dollar General, EasyJet,\u2026<\/span><\/p>\n

      Cu\u1ed1i c\u00f9ng, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c t\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh hay chi\u1ebfm m\u1ed9t v\u1ecb tr\u00ed n\u00e0o \u0111\u00f3 trong l\u00f2ng kh\u00e1ch h\u00e0ng, m\u00e0 c\u00f2n l\u00e0 vi\u1ec7c thi\u1ebft l\u1eadp m\u1ed9t \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t hay gi\u00e1 tr\u1ecb \u0111\u1ed9c quy\u1ec1n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c x\u00e2y d\u1ef1ng l\u00f2ng tin, s\u1ef1 tin c\u1eady v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Trong th\u1ef1c t\u1ebf hi\u1ec7n nay, h\u1ea7u h\u1ebft c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111ang ph\u1ea3i c\u1ea1nh tranh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng, ho\u1eb7c c\u1ea1nh tranh v\u1edbi c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 kh\u1ea3 n\u0103ng thay th\u1ebf n\u00f3. Do \u0111\u00f3, kh\u00e1ch h\u00e0ng lu\u00f4n c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t \u0111\u1ecbnh v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ch\u1eafc ch\u1eafn n\u00f3 s\u1ebd b\u1ecb \u0111\u00e0o th\u1ea3i kh\u1ecfi th\u1ecb tr\u01b0\u1eddng. \u0110\u1ec3 t\u1ed3n t\u1ea1i v\u00e0 th\u00e0nh c\u00f4ng trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, c\u00e1c doanh nghi\u1ec7p ph\u1ea3i t\u00ecm c\u00e1ch n\u1ed5i b\u1eadt s\u1ea3n ph\u1ea9m, v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea7n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng trong marketing v\u00e0 kinh doanh.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53792"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53792"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53792\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53792"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53792"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53792"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}