{"id":53805,"date":"2023-12-20T08:49:42","date_gmt":"2023-12-20T01:49:42","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-gia-tang-long-trung-thanh-cua-khach-hang.html"},"modified":"2023-12-20T08:49:42","modified_gmt":"2023-12-20T01:49:42","slug":"chien-luoc-gia-tang-long-trung-thanh-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-gia-tang-long-trung-thanh-cua-khach-hang.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
M\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c nh\u00e0 kinh doanh trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. T\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng (khi\u1ebfn kh\u00e1ch h\u00e0ng quay l\u1ea1i sau l\u1ea7n \u0111\u1ea7u ti\u00ean mua h\u00e0ng) l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 b\u1ea1n thu l\u1ee3i nhu\u1eadn. Ng\u00e0y nay, ch\u1ec9 c\u00f3 32% kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i mua h\u00e0ng sau l\u1ea7n \u0111\u1ea7u ti\u00ean. \u00c1p d\u1ee5ng c\u00e1c c\u00e1ch sau \u0111\u00e2y, b\u1ea1n s\u1ebd l\u00e0m cho con s\u1ed1 n\u00e0y t\u0103ng l\u00ean \u0111\u00e1ng k\u1ec3.<\/p>\n
\"loyalty\"<\/p>\n

C\u00e1ch t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Welcome email<\/h2>\n

Email \u0111\u1ea7u ti\u00ean g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng (welcome email) \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng v\u0169 kh\u00ed quan tr\u1ecdng nh\u1ea5t c\u1ee7a c\u00f4ng ty khi s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c email marketing. Tuy nhi\u00ean kh\u00f4ng h\u1eb3n t\u1ea5t c\u1ea3 c\u00e1c marketer \u0111\u1ec1u bi\u1ebft c\u00e1ch t\u1eadn d\u1ee5ng\u00a0ch\u00fang.<\/p>\n

Welcome email l\u00e0 email \u0111\u1ea7u ti\u00ean m\u00e0 c\u00f4ng ty g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng sau khi h\u1ecd \u0111\u0103ng k\u00fd tr\u00ean trang web c\u1ee7a c\u00f4ng ty v\u1edbi mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c c\u00e1c d\u1ecbch v\u1ee5 tr\u00ean m\u1ea1ng, b\u1ea3n tin n\u1ed9i b\u1ed9, c\u1eadp nh\u1eadt th\u00f4ng tin doanh nghi\u1ec7p hay c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i s\u1ea3n ph\u1ea9m\u2026 M\u1ed9t welcome email th\u00f4ng th\u01b0\u1eddng s\u1ebd bao g\u1ed3m:<\/p>\n

    \n
  • L\u1eddi c\u1ea3m \u01a1n kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd d\u1ecbch v\u1ee5;<\/li>\n
  • M\u1eadt kh\u1ea9u khi \u0111\u0103ng k\u00fd s\u1eed d\u1ee5ng;<\/li>\n
  • \u0110\u01b0\u1eddng d\u1eabn v\u00e0o trang web c\u1ee7a c\u00f4ng ty;<\/li>\n
  • C\u00e1ch th\u1ee9c \u0111\u1ec3 h\u1ee7y \u0111\u0103ng k\u00fd ho\u1eb7c \u0111\u1ec3 c\u1eadp nh\u1eadt th\u00f4ng tin ng\u01b0\u1eddi s\u1eed d\u1ee5ng, \u0111\u1ecba ch\u1ec9 email \u0111\u1ec3 tr\u1ea3 l\u1eddi m\u1ecdi th\u1eafc m\u1eafc.<\/li>\n<\/ul>\n

    Welcome email \u0111em l\u1ea1i g\u1ea5p 3 l\u1ea7n giao d\u1ecbch v\u00e0 l\u1ee3i nhu\u1eadn so v\u1edbi email qu\u1ea3ng c\u00e1o th\u00f4ng th\u01b0\u1eddng v\u00e0 c\u00f3 t\u1edbi\u00a074% ng\u01b0\u1eddi \u0111\u0103ng k\u00fd nh\u1eadn email hy v\u1ecdng s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c Welcome email.\u00a0Nh\u1eefng ng\u01b0\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c Welcome email s\u1ebd t\u0103ng kho\u1ea3ng 33% t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u1ec1 d\u00e0i h\u1ea1n.<\/p>\n

    Ch\u00fa \u00fd: \u0110\u1eebng qu\u00ean ki\u1ec3m tra hi\u1ec7u qu\u1ea3 c\u1ee7a Welcome email \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang th\u01b0\u1eddng xuy\u00ean.<\/p>\n

    \"email3\"<\/p>\n

    Kh\u00e1ch h\u00e0ng n\u00e0o c\u0169ng mong nh\u1eadn \u0111\u01b0\u1ee3c Welcome Email<\/p>\n<\/div>\n

    G\u1eedi email t\u1edbi kh\u00e1ch h\u00e0ng sau khi mua<\/h2>\n

    Mua s\u1eafm l\u00e0 m\u1ed9t qu\u00e1 tr\u00ecnh kh\u00f4ng c\u00f3 \u0111i\u1ec3m d\u1eebng. N\u00f3 c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u th\u1eadm ch\u00ed tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh v\u00e0 v\u1eabn c\u00f2n ti\u1ebfp t\u1ee5c sau l\u1ea7n mua \u0111\u1ea7u ti\u00ean. C\u00f4ng ngh\u1ec7 ph\u00e1t tri\u1ec3n cho ph\u00e9p c\u00e1c doanh nghi\u1ec7p duy tr\u00ec li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng theo m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t c\u00f3 th\u1ec3.<\/p>\n

    Kh\u00e1ch h\u00e0ng lu\u00f4n k\u1ef3 v\u1ecdng s\u1ef1 k\u1ebft n\u1ed1i xu\u1ea5t ph\u00e1t t\u1eeb ph\u00eda c\u00e1c doanh nghi\u1ec7p (nh\u01b0ng\u00a0kh\u00f4ng l\u00e0m phi\u1ec1n h\u1ecd). Sau khi c\u1ea7m\u00a0s\u1ea3n ph\u1ea9m trong tay, h\u1ecd mong s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t email t\u1eeb ng\u01b0\u1eddi b\u00e1n. Th\u00f4ng th\u01b0\u1eddng, ng\u01b0\u1eddi nh\u1eadn email c\u00f3 2 tr\u1ea1ng th\u00e1i: ho\u1eb7c th\u1ea5t v\u1ecdng, ho\u1eb7c h\u1ebft s\u1ee9c h\u00e0i l\u00f2ng.\u00a0Vi\u1ec7c g\u1eedi email t\u1edbi kh\u00e1ch h\u00e0ng sau khi h\u1ecd mua s\u1eafm kh\u00f4ng ch\u1ec9 l\u00e0 b\u1ed5n ph\u1eadn m\u00e0 c\u00f2n l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 b\u1ea1n th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m t\u1edbi kh\u00e1ch h\u00e0ng. Trong tr\u01b0\u1eddng h\u1ee3p h\u1ecd kh\u00f4ng h\u1eb3n th\u1ecfa m\u00e3n v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, h\u1ecd v\u1eabn \u0111\u00e1nh gi\u00e1 cao d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 cho b\u1ea1n c\u01a1 h\u1ed9i \u1edf l\u1ea7n sau.<\/p>\n

    Ch\u00fa \u00fd: H\u00e3y lu\u00f4n gi\u1eef ch\u00e2n\u00a0kh\u00e1ch h\u00e0ng. B\u1ea1n kh\u00f4ng n\u00ean ch\u1ec9 g\u1eedi 1 email sau khi s\u1ea3n ph\u1ea9m \u0111\u00e3 \u0111\u01b0\u1ee3c g\u1eedi \u0111i. G\u1eedi ti\u1ebfp 1 email kh\u00e1c sau 1 th\u00e1ng v\u00e0 1 email n\u1eefa sau v\u00e0i th\u00e1ng l\u00e0 c\u00e1ch b\u1ea1n th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    G\u1ee3i \u00fd s\u1ea3n ph\u1ea9m qua email<\/h2>\n

    H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec1u g\u1eedi email th\u00f4ng b\u00e1o v\u1ec1 c\u00e1c \u0111\u1ee3t s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft c\u1ee7a h\u1ecd. Tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y kh\u00f4ng gi\u00fap t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh. Nh\u1eefng l\u1eddi g\u1ee3i \u00fd v\u1ec1 s\u1ea3n ph\u1ea9m mang t\u00ednh c\u00e1 nh\u00e2n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi nh\u1eadn l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u ti\u00ean x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng v\u1ec1 l\u00f2ng trung th\u00e0nh.<\/p>\n

    V\u00ed d\u1ee5, b\u1ea1n \u0111ang b\u00e1n s\u1ea3n ph\u1ea9m gi\u00e0y v\u00e0 c\u00f3 kh\u00e1ch h\u00e0ng mua m\u1ed9t \u0111\u00f4i gi\u00e0y 2 th\u00e1ng tr\u01b0\u1edbc. Sau khi b\u1ea1n g\u1eedi m\u1ed9t email c\u1ea3m \u01a1n, b\u1ea1n c\u00f3 th\u1ec3 g\u1eedi ti\u1ebfp c\u00e1c email qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t v\u00e0 kh\u00f4ng qu\u00ean \u0111\u00ednh k\u00e8m c\u00e1c ph\u1ee5 ki\u1ec7n hay c\u00e1c g\u1ee3i \u00fd s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m. \u1ede b\u01b0\u1edbc n\u00e0y, b\u1ea1n \u0111ang kh\u00edch l\u1ec7 ng\u01b0\u1eddi mua h\u00e0ng ti\u1ebfp t\u1ee5c mua s\u1eafm th\u00eam c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ee5 nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 s\u1eed d\u1ee5ng t\u1ed1i \u0111a.<\/p>\n

    Ch\u00fa \u00fd: C\u00e2n nh\u1eafc k\u1ef9 kho\u1ea3ng th\u1eddi gian b\u1ea1n g\u1eedi email ti\u1ebfp theo sau l\u1ea7n mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y \u0111\u1eb7t \u0111\u1ecba v\u1ecb c\u1ee7a b\u1ea1n v\u00e0o kh\u00e1ch h\u00e0ng \u0111\u1ec3 th\u1ea5u hi\u1ec3u nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

    \"email\"<\/p>\n

    G\u1ee3i \u00fd s\u1ea3n ph\u1ea9m qua email<\/p>\n<\/div>\n

    \u0110\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m<\/h2>\n

    Ch\u00fang ta th\u01b0\u1eddng ch\u1ec9 ngh\u0129 v\u1ec1 vi\u1ec7c \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch ch\u1ec9n chu trong m\u00f9a l\u1ec5 h\u1ed9i nh\u01b0ng th\u1ef1c ra \u0111\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec1u \u0111\u00e1ng nh\u1ebd ph\u1ea3i lu\u00f4n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n su\u1ed1t c\u1ea3 n\u0103m.\u00a0N\u1ebfu b\u1ea1n th\u1eed g\u00f5 t\u1eeb\u00a0\u201cunboxing\u201d (m\u1edf h\u1ed9p) s\u1ebd thu \u0111\u01b0\u1ee3c 39 tri\u1ec7u k\u1ebft qu\u1ea3 tr\u00ean Youtube v\u00e0 h\u00e0ng tr\u0103m ng\u00e0n k\u1ebft qu\u1ea3 tr\u00ean Instagram. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a, m\u1ecdi ng\u01b0\u1eddi \u0111ang chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd khi \u201ckhui ki\u1ec7n\u201d m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1eb7t mua tr\u1ef1c tuy\u1ebfn.<\/p>\n

    Nh\u1eefng nh\u00e0 kinh doanh n\u00ean coi m\u00ecnh l\u00e0 ch\u1ee7 nh\u00e2n b\u1eefa ti\u1ec7c v\u00e0 kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi tham d\u1ef1. Ngh\u0129a v\u1ee5 c\u1ee7a ng\u01b0\u1eddi ch\u1ee7 nh\u00e0 l\u00e0 ph\u1ea3i lu\u00f4n khi\u1ebfn cho c\u00e1c v\u1ecb kh\u00e1ch c\u1ee7a m\u00ecnh qua m\u1ed7i l\u1ea7n l\u1ea1i h\u00e0i l\u00f2ng h\u01a1n m\u1ed9t ch\u00fat. Ch\u00ednh v\u00ec th\u1ebf, vi\u1ec7c \u0111\u00f3ng g\u00f3i s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi g\u1eedi \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c l\u00e0m m\u1ed9t c\u00e1ch qua loa. H\u00e3y thay th\u1ebf nh\u1eefng l\u1edbp gi\u1ea5y b\u1ecdc \u0111en tr\u1eafng \u0111\u01a1n gi\u1ea3n b\u1eb1ng nh\u1eefng t\u1edd gi\u1ea5y b\u1ecdc qu\u00e0 trang nh\u00e3, b\u1eaft m\u1eaft. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n \u0111\u1eebng qu\u00ean g\u1eedi k\u00e8m theo m\u1ed9t t\u1edd gi\u1ea5y ghi ch\u00fa nh\u1ecf thay cho l\u1eddi c\u1ea3m \u01a1n hay th\u1eadm ch\u00ed l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m d\u00f9ng th\u1eed ho\u1eb7c m\u1ed9t m\u00f3n qu\u00e0 nh\u1ecf t\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    \"unboxing\"<\/p>\n

    B\u1ea1n \u0111\u00e3 ngh\u0129 \u0111\u1ebfn vi\u1ec7c quay l\u1ea1i m\u1ed9t video th\u1ec3 hi\u1ec7n qu\u00e1 tr\u00ecnh m\u1edf h\u1ed9p s\u1ea3n ph\u1ea9m ch\u01b0a?<\/p>\n<\/div>\n

    Ch\u00fa \u00fd: B\u1ea1n h\u00e3y c\u1ed1 g\u1eafng khi\u1ebfn kh\u00e1ch h\u00e0ng c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1eadt vui v\u1ebb v\u00e0 \u0111\u00e1ng nh\u1edb khi m\u1edf h\u1ed9p \u0111\u1ef1ng s\u1ea3n ph\u1ea9m. \u0110\u00f3 l\u00e0 c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 duy tr\u00ec m\u1ed1i li\u00ean k\u1ebft gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

    S\u1eed d\u1ee5ng m\u1eabu s\u1ea3n ph\u1ea9m<\/h2>\n

    H\u00e3y cho kh\u00e1ch h\u00e0ng bi\u1ebft s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o. Khi m\u1ed9t kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch r\u1ea5t l\u00f4i cu\u1ed1n, h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c g\u00e2y c\u1ea3m h\u1ee9ng v\u1ec1 vi\u1ec7c ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m. Sau khi kh\u00e1ch h\u00e0ng \u0111\u00e3 ho\u00e0n th\u00e0nh qu\u00e1 tr\u00ecnh mua h\u00e0ng, b\u00ean c\u1ea1nh vi\u1ec7c g\u1eedi cho h\u1ecd m\u1ed9t t\u1ea5m thi\u1ec7p (\u0111\u1ec3 c\u1ea3m \u01a1n, xin ph\u1ea3n h\u1ed3i hay qu\u1ea3ng c\u00e1o v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi), b\u1ea1n n\u00ean gi\u1edbi thi\u1ec7u m\u1ed9t v\u00e0i c\u00e1ch s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m m\u1edbi. \u0110\u00e2y l\u00e0 m\u1eb9o nh\u1ecf khi\u1ebfn kh\u00e1ch h\u00e0ng \u201cr\u00fat v\u00ed\u201d nhi\u1ec1u h\u01a1n cho b\u1ea1n.<\/p>\n

    Ch\u00fa \u00fd: \u0110\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng mua s\u1eafm ti\u1ebfp, b\u1ea1n kh\u00f4ng ch\u1ec9 d\u00f9ng ng\u00f4n t\u1eeb m\u00e0 c\u00f2n c\u1ea7n \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng. C\u00e1c n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o nh\u01b0: video, c\u1ea3nh h\u1eadu tr\u01b0\u1eddng, d\u00f2ng s\u1ea3n ph\u1ea9m chu\u1ea9n b\u1ecb ra m\u1eaft hay c\u00e2u chuy\u1ec7n c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u1ee3i \u00fd n\u00ean th\u1eed.<\/p>\n

    Trang C\u1ea3m \u01a0n v\u00e0 x\u00e1c nh\u1eadn \u0111\u1eb7t h\u00e0ng<\/h2>\n

    Sau khi kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t vi\u1ec7c \u0111\u1eb7t h\u00e0ng, m\u00e0n h\u00ecnh ti\u1ebfp theo hi\u1ec7n l\u00ean n\u00ean l\u00e0 trang C\u1ea3m \u01a0n (Thank-You Page). Trang n\u00e0y \u0111\u00f4i khi ch\u1ec9 c\u1ea7n m\u1ed9t v\u00e0i c\u00e2u \u0111\u01a1n gi\u1ea3n nh\u01b0: \u201cC\u1ea3m \u01a1n b\u1ea1n \u0111\u00e3 mua h\u00e0ng c\u1ee7a ch\u00fang t\u00f4i, hy v\u1ecdng b\u1ea1n h\u00e0i l\u00f2ng v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 r\u1ea5t mong g\u1eb7p l\u1ea1i b\u1ea1n trong nh\u1eefng l\u1ea7n ti\u1ebfp theo\u201d l\u00e0 \u0111\u00e3 \u0111\u1ee7 \u0111\u1ec3 ghi d\u1ea5u \u1ea5n v\u1ec1 s\u1ef1 th\u00e2n thi\u1ec7n, nhi\u1ec7t t\u00ecnh \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

    Khi b\u1ea1n g\u1eedi m\u1ed9t email \u0111\u1ec3 x\u00e1c nh\u1eadn vi\u1ec7c \u0111\u1eb7t h\u00e0ng, vi\u1ec7c ghi k\u00e8m m\u1ed9t l\u1eddi c\u1ea3m \u01a1n trang tr\u1ecdng l\u00e0 \u0111i\u1ec1u r\u1ea5t c\u1ea7n thi\u1ebft. L\u00fac n\u00e0y, b\u1ea1n n\u00ean \u0111\u00ednh k\u00e8m m\u1ed9t v\u00e0i CTA.<\/p>\n

    Ch\u00fa \u00fd: Quy lu\u1eadt nh\u00e2n qu\u1ea3 l\u00e0 c\u00f3 th\u1ef1c. N\u1ebfu b\u1ea1n quan t\u00e2m t\u1edbi kh\u00e1ch h\u00e0ng, h\u1ecd c\u0169ng s\u1ebd quan t\u00e2m \u0111\u1ebfn b\u1ea1n.<\/p>\n

    T\u0103ng s\u1ef1 thu\u1eadn ti\u1ec7n<\/h2>\n

    \u0110\u1ec3 th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, m\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft \u0111\u00f3 l\u00e0 h\u00e3y khi\u1ebfn cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u00e0 ti\u1ec7n l\u1ee3i nh\u1ea5t c\u00f3 th\u1ec3. V\u00ed d\u1ee5, b\u1ea1n l\u00e0 m\u1ed9t nh\u00e0 cung c\u1ea5p k\u00ednh m\u1eaft tr\u1ef1c tuy\u1ebfn. Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng r\u1ea5t ng\u1ea1i ng\u1ea7n khi \u0111\u1eb7t mua s\u1ea3n ph\u1ea9m n\u00e0y b\u1edfi h\u1ecd kh\u00f4ng bi\u1ebft li\u1ec7u k\u00ednh c\u00f3 h\u1ee3p v\u1edbi m\u00ecnh. L\u00fac n\u00e0y, b\u00e3n h\u00e3y th\u1eed g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng 5 c\u1eb7p k\u00ednh m\u1eaft \u0111\u1ec3 h\u1ecd th\u1eed mi\u1ec5n ph\u00ed trong v\u00f2ng 5 ng\u00e0y. Sau 5 ng\u00e0y, h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn ra m\u1ed9t c\u1eb7p k\u00ednh m\u00e0 h\u1ecd c\u1ea3m th\u1ea5y \u01b0ng \u00fd nh\u1ea5t. Ch\u1eafc ch\u1eafn, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u00e1nh gi\u00e1 b\u1ea1n r\u1ea5t cao v\u00ec s\u1ef1 thu\u1eadn l\u1ee3i trong qu\u00e1 tr\u00ecnh \u0111\u1eb7t mua.<\/p>\n

    Ch\u00fa \u00fd: \u0110\u00e2y ch\u1ec9 l\u00e0 m\u1ed9t v\u00ed d\u1ee5 cho vi\u1ec7c t\u0103ng s\u1ef1 thu\u1eadn ti\u1ec7n trong vi\u1ec7c mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. C\u1ea3 qu\u00e1 tr\u00ecnh mua h\u00e0ng n\u00ean \u0111\u01b0\u1ee3c l\u00e0m g\u1ecdn nh\u1eb9 v\u00e0 nhanh ch\u00f3ng t\u1eeb khi \u0111\u1eb7t h\u00e0ng, thanh to\u00e1n cho t\u1edbi khi giao nh\u1eadn.<\/p>\n

    Khai th\u00e1c\u00a0t\u00ednh c\u1ea5p thi\u1ebft<\/h2>\n

    S\u1eed d\u1ee5ng t\u00ednh c\u1ea5p thi\u1ebft \u0111\u1ec3 t\u1ea1o doanh thu nhanh h\u01a1n kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m m\u1edbi. \u00a0B\u00ean c\u1ea1nh l\u1ee3i \u00edch t\u1eeb vi\u1ec7c thu \u0111\u01b0\u1ee3c kho\u1ea3n doanh thu l\u1edbn, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1 l\u1edbn trong m\u1ed9t th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh c\u00f2n c\u00f3 t\u00e1c d\u1ee5ng k\u00edch th\u00edch c\u1ea3m gi\u00e1c n\u00f4n n\u00f3ng v\u00e0 mu\u1ed1n th\u1ef1c hi\u1ec7n h\u00e0nh vi mua h\u00e0ng ngay \u1edf kh\u00e1ch h\u00e0ng. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng m\u00e3 \u01b0u \u0111\u00e3i ch\u1ec9 d\u00e0nh cho nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 t\u1eebng mua h\u00e0ng \u0111\u1ec3 khi\u1ebfn h\u1ecd quay l\u1ea1i mua l\u1ea7n th\u1ee9 hai, l\u1ea7n th\u1ee9 ba.<\/p>\n

    Ch\u00fa \u00fd: T\u00ednh c\u1ea5p thi\u1ebft gi\u00fap b\u1ea1n th\u00e0nh c\u00f4ng trong c\u1ea3 vi\u1ec7c t\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap th\u00fac \u0111\u1ea9y doanh s\u1ed1. N\u1ed7i s\u1ee3 h\u00e3i b\u1ecb b\u1ecf l\u1ee1 chi\u1ebfm l\u0129nh t\u00e2m tr\u00ed v\u00e0 d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua s\u1eafm cho d\u00f9 tr\u01b0\u1edbc \u0111\u00f3 h\u1ecd kh\u00f4ng ngh\u0129 \u0111\u1ebfn vi\u1ec7c n\u00e0y.<\/p>\n

    Ngu\u1ed3n: Business2Community<\/em><\/p>\n

    B\u00e0i li\u00ean quan:<\/em><\/p>\n

      \n
    • Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf<\/em><\/li>\n
    • B\u00ed m\u1eadt trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a Amazon<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      M\u1ed9t trong nh\u1eefng b\u00ed quy\u1ebft th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c nh\u00e0 kinh doanh trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. T\u0103ng l\u00f2ng trung th\u00e0nh kh\u00e1ch h\u00e0ng (khi\u1ebfn kh\u00e1ch h\u00e0ng quay l\u1ea1i sau l\u1ea7n \u0111\u1ea7u ti\u00ean mua h\u00e0ng) l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 b\u1ea1n thu l\u1ee3i nhu\u1eadn. Ng\u00e0y nay, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53805"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53805"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53805\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53805"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53805"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53805"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}