{"id":53810,"date":"2023-12-20T08:50:38","date_gmt":"2023-12-20T01:50:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/google-analytics-4-co-gi-moi-cach-hoat-dong-va-cai-dat-ga4-nhu-the-nao.html"},"modified":"2023-12-20T08:50:38","modified_gmt":"2023-12-20T01:50:38","slug":"google-analytics-4-co-gi-moi-cach-hoat-dong-va-cai-dat-ga4-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/google-analytics-4-co-gi-moi-cach-hoat-dong-va-cai-dat-ga4-nhu-the-nao.html","title":{"rendered":"Google Analytics 4 c\u00f3 g\u00ec m\u1edbi? C\u00e1ch ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00e0i \u0111\u1eb7t GA4 nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"
Google Analytics 4 \u0111\u00e3 c\u00f3 t\u1eeb l\u00e2u. Tuy nhi\u00ean th\u1eddi gian g\u1ea7n \u0111\u00e2y thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi nhi\u1ec1u h\u01a1n b\u1edfi s\u1ef1 ki\u1ec7n <\/span>Universal Analytics s\u1ebd ng\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1eeb sau ng\u00e0y 1\/7\/. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1edbi t\u1eeb Universal Analytics sang <\/span>Google Analytics 4 \u0111\u1ec3 ti\u1ebfp t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch thu th\u1eadp v\u00e0 theo d\u00f5i qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/p>\n

Google Analytics 4 c\u00f3 g\u00ec m\u1edbi?<\/b><\/h2>\n

Google Analytics 4 (GA4) l\u00e0 c\u00f4ng c\u1ee5 theo d\u00f5i m\u1edbi nh\u1ea5t c\u1ee7a Google. GA4 c\u00f3 m\u00f4 h\u00ecnh d\u1eef li\u1ec7u ho\u00e0n to\u00e0n m\u1edbi, n\u00f3 h\u1ed7 tr\u1ee3 thi\u1ebft b\u1ecb cho c\u1ea3 trang Website v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng.\u00a0<\/span><\/p>\n

\"Google<\/p>\n

Google Analytics 4 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch<\/p>\n<\/div>\n

\u0110i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a GA4 l\u00e0:\u00a0<\/span><\/p>\n

    \n
  • Thu th\u1eadp c\u1ea3 d\u1eef li\u1ec7u \u1ee9ng d\u1ee5ng v\u00e0 d\u1eef li\u1ec7u trang web \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n
  • S\u1eed d\u1ee5ng d\u1eef li\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n thay v\u00ec d\u1ef1a tr\u00ean phi\u00ean<\/span><\/li>\n
  • \u00c1p d\u1ee5ng ch\u1ebf \u0111\u1ed9 ki\u1ec3m so\u00e1t quy\u1ec1n ri\u00eang t\u01b0 (nh\u01b0 gi\u1ea3i ph\u00e1p \u0111o l\u01b0\u1eddng kh\u00f4ng d\u00f9ng cookie) c\u0169ng nh\u01b0 c\u00e1c quy tr\u00ecnh l\u1eadp m\u00f4 h\u00ecnh h\u00e0nh vi v\u00e0 l\u1eadp m\u00f4 h\u00ecnh l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i<\/span><\/li>\n
  • C\u00f3 kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n \u0111\u1ec3 \u0111\u01b0a ra th\u00f4ng tin h\u01b0\u1edbng d\u1eabn m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn c\u00e1c m\u00f4 h\u00ecnh ph\u1ee9c t\u1ea1p<\/span><\/li>\n
  • T\u00edch h\u1ee3p tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng \u0111\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng tr\u00ean trang web ho\u1eb7c \u1ee9ng d\u1ee5ng<\/span><\/li>\n<\/ul>\n

    Google Analytics 4 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 th\u1ebf n\u00e0o?<\/b>\u00a0<\/span><\/h2>\n

    Google Analytics 4 theo d\u00f5i traffic th\u1eddi gian th\u1ef1c, t\u1eeb \u0111\u00f3 gi\u00fap nh\u00e0 qu\u1ea3ng c\u00e1o ph\u00e2n t\u00edch s\u1ef1 t\u0103ng gi\u1ea3m l\u01b0\u1ee3t truy c\u1eadp cho c\u1ea3 website v\u00e0 t\u1eebng trang \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh, kh\u00e1m ph\u00e1 insight c\u1ee7a \u0111\u1ed9c gi\u1ea3,\u2026<\/span><\/p>\n

    C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a GA4 \u0111\u01b0\u1ee3c chia th\u00e0nh 3 giai \u0111o\u1ea1n:\u00a0<\/span><\/p>\n

      \n
    • \u0110o l\u01b0\u1eddng (measuring)<\/span><\/li>\n
    • B\u00e1o c\u00e1o (reporting)\u00a0<\/span><\/li>\n
    • Ph\u00e2n t\u00edch (analyzing)<\/span><\/li>\n<\/ul>\n

      \u0110o l\u01b0\u1eddng:\u00a0<\/b><\/p>\n

      V\u00ed d\u1ee5: Sau khi t\u1ea1o t\u00e0i kho\u1ea3n, b\u1ea1n s\u1ebd c\u00f3 2 l\u1ef1a ch\u1ecdn \u0111\u1ec3 tri\u1ec3n khai m\u1ed9t \u0111o\u1ea1n m\u00e3 cho website: <\/span>Google site tag (gtag.js)<\/b> ho\u1eb7c<\/span> Google Tag Manager<\/b>. M\u00e3 JavaScript c\u00f3 ch\u1ee9c n\u0103ng k\u1ebft n\u1ed1i trang web v\u1edbi Google Analytics. Sau khi c\u00e0i \u0111\u1eb7t, d\u1eef li\u1ec7u s\u1ebd chuy\u1ec3n v\u00e0o t\u00e0i kho\u1ea3n GA 4 c\u1ee7a b\u1ea1n. Kh\u00f4ng ch\u1ec9 v\u1eady, Google Analytics 4 c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m tra nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra tr\u00ean website trong th\u1eddi gian th\u1ef1c t\u1ebf.<\/span><\/p>\n

      B\u00e1o c\u00e1o:\u00a0<\/b><\/p>\n

      Google Analytics 4 cung c\u1ea5p nhi\u1ec1u b\u00e1o c\u00e1o \u0111\u01b0\u1ee3c t\u1ea1o s\u1eb5n m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 quan s\u00e1t d\u1eef li\u1ec7u t\u1eeb trang web v\u00e0 \u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

        \n
      • B\u00e1o c\u00e1o thu n\u1ea1p (acquisition report):<\/b> Cho ph\u00e9p b\u1ea1n ki\u1ec3m tra c\u00e1ch ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web c\u1ee7a b\u1ea1n.\u00a0<\/span><\/li>\n
      • B\u00e1o c\u00e1o t\u01b0\u01a1ng t\u00e1c<\/b>: D\u1eef li\u1ec7u v\u1ec1 c\u00e1ch ng\u01b0\u1eddi d\u00f9ng t\u01b0\u01a1ng t\u00e1c v\u1edbi trang web c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y trong b\u00e1o c\u00e1o t\u01b0\u01a1ng t\u00e1c (engagement report).<\/span><\/li>\n
      • B\u00e1o c\u00e1o nh\u00e2n kh\u1ea9u h\u1ecdc:<\/b> C\u00f3 th\u1ec3 xem th\u00f4ng tin v\u1ec1 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh nh\u01b0 v\u1ecb tr\u00ed, \u0111\u1ed9 tu\u1ed5i v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n

        Ph\u00e2n t\u00edch:<\/strong><\/p>\n

        V\u1edbi Ga4, h\u00e0nh tr\u00ecnh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c chia nh\u1ecf th\u00e0nh nhi\u1ec1u b\u01b0\u1edbc. V\u00ed d\u1ee5: Ng\u01b0\u1eddi d\u00f9ng xem 1 s\u1ea3n ph\u1ea9m > xem th\u00eam s\u1ea3n ph\u1ea9m > cung c\u1ea5p th\u00f4ng tin > mua h\u00e0ng. T\u1ee9c h\u00e0nh h\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng t\u1eeb insight\/h\u00e0nh vi \u0111\u00f3 th\u00e0nh c\u00e1c h\u00e0nh \u0111\u1ed9ng. B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t s\u1ed1 th\u1eed nghi\u1ec7m A\/B ho\u1eb7c thay \u0111\u1ed5i ho\u00e0n to\u00e0n c\u00e1ch b\u1ea1n tr\u00ecnh b\u00e0y n\u1ed9i dung trang web\/\u1ee9ng d\u1ee5ng c\u1ee7a m\u00ecnh.<\/span><\/p>\n

        D\u00f9 thay \u0111\u1ed5i th\u1ebf n\u00e0o, GA4 v\u1eabn c\u00f3 th\u1ec3 cho b\u1ea1n bi\u1ebft li\u1ec7u ch\u00fang c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c, ti\u00eau c\u1ef1c ho\u1eb7c kh\u00f4ng quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n hay kh\u00f4ng. \u0110\u00e2y s\u1ebd l\u00e0 c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu b\u1ec1n v\u1eefng.<\/span><\/p>\n

        C\u00e1ch c\u00e0i \u0111\u1eb7t Google Analytics 4 \u0111\u01a1n gi\u1ea3n<\/b><\/h2>\n

        C\u00e1ch 1: Thi\u1ebft l\u1eadp t\u00ednh n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u trong Analytics l\u1ea7n \u0111\u1ea7u ti\u00ean<\/strong><\/h3>\n

        Tr\u01b0\u1edbc ti\u00ean c\u1ea7n t\u1ea1o thu\u1ed9c t\u00ednh v\u00e0 lu\u1ed3ng d\u1eef li\u1ec7u<\/span><\/h3>\n
          \n
        • \u0110\u1ea7u ti\u00ean, \u0111\u0103ng nh\u1eadp v\u00e0o <\/span>analytics.google.com<\/strong><\/li>\n
        • \u0110i\u1ec1n th\u00f4ng tin \u0111\u1ec3 t\u1ea1o Thu\u1ed9c t\u00ednh v\u00e0 Lu\u1ed3ng d\u1eef li\u1ec7u<\/span><\/li>\n
        • Sau \u0111\u00f3, s\u1eed d\u1ee5ng m\u00e3 HTML ho\u1eb7c ID \u0111o l\u01b0\u1eddng \u0111\u1ec3 c\u00e0i \u0111\u1eb7t GA4<\/span><\/li>\n<\/ul>\n
          \"C\u00e1ch<\/p>\n

          C\u00e1ch c\u00e0i \u0111\u1eb7t Google Analytics 4 nhanh<\/p>\n<\/div>\n

          C\u00e1ch c\u00e0i \u0111\u1eb7t Google Analytics 4 b\u1eb1ng Th\u1ebb trang web c\u1ee7a Google (gtag.js)<\/strong><\/h3>\n
            \n
          • \n

            Sao ch\u00e9p Global Site Tag v\u00e0 c\u00e0i \u0111\u1eb7t n\u00f3 trong th\u1ebb <head><\/strong><\/h4>\n<\/li>\n<\/ul>\n

            Sao ch\u00e9p m\u00e3 t\u1eeb Global Site Tag v\u00e0 d\u00e1n v\u00e0o <head> c\u1ee7a HTML. Ch\u1ecdn theo th\u1ee9 t\u1ef1: Data Stream > Select the desired Stream > Tagging Instructions > Add a new on-page tag.<\/span><\/p>\n

              \n
            • \n

              Sao ch\u00e9p ID \u0111o l\u01b0\u1eddng v\u00e0 c\u00e0i \u0111\u1eb7t n\u00f3 qua CMS<\/strong><\/h4>\n<\/li>\n<\/ul>\n

              N\u1ebfu trang web c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng Tr\u00ecnh t\u1ea1o trang web ho\u1eb7c CMS nh\u01b0 WordPress, Wix, Hubspot ho\u1eb7c Weebly, h\u00e3y sao ch\u00e9p ID \u0111o l\u01b0\u1eddng v\u00e0 c\u00e0i \u0111\u1eb7t n\u00f3 trong h\u1ec7 th\u1ed1ng back-end c\u1ee7a b\u1ea1n theo c\u00e1c b\u01b0\u1edbc m\u00e0 CMS c\u1ee7a b\u1ea1n n\u00eau ra ( <\/span>Chi ti\u1ebft<\/strong>\u00a0<\/strong>).<\/span><\/p>\n

              \u00a0C\u00e1ch c\u00e0i \u0111\u1eb7t Google Analytics 4 qua Google Tag Manager<\/strong><\/h3>\n
                \n
              • M\u00e3 theo d\u00f5i, ch\u1eb3ng h\u1ea1n nh\u01b0 Google Analytics ho\u1eb7c Facebook Pixel<\/span><\/li>\n
              • Tr\u00ecnh k\u00edch ho\u1ea1t ho\u1eb7c \u0111i\u1ec1u ki\u1ec7n x\u00e1c \u0111\u1ecbnh h\u00e0nh \u0111\u1ed9ng c\u1ee7a Th\u1ebb<\/span><\/li>\n
              • C\u00e1c bi\u1ebfn l\u00e0 ch\u1ec9 th\u1ecb \u0111\u1ec3 tr\u00ecnh k\u00edch ho\u1ea1t ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3 h\u01a1n<\/span><\/li>\n<\/ul>\n

                C\u00e1ch 2:\u00a0<\/strong>Th\u00eam Google Analytics 4 v\u00e0o m\u1ed9t trang web s\u1eed d\u1ee5ng Universal Analytics<\/strong><\/h3>\n

                Th\u00eam Google Analytics 4 v\u00e0o m\u1ed9t trang web s\u1eed d\u1ee5ng Universal Analytics\u00a0ch\u1ec9 s\u1eed d\u1ee5ng v\u1edbi\u00a0Analytics phi\u00ean b\u1ea3n \u201cc\u0169\u201c.<\/p>\n

                B\u1ea1n s\u1ebd th\u00eam Google Analytics 4 c\u00f9ng v\u1edbi t\u00e0i s\u1ea3n Universal Analytics m\u00e0 b\u1ea1n \u0111ang c\u00f3. Nh\u01b0 v\u1eady, t\u00e0i s\u1ea3n Universal Analytics c\u1ee7a b\u1ea1n s\u1ebd v\u1eabn ti\u1ebfp t\u1ee5c thu th\u1eadp d\u1eef li\u1ec7u. B\u1ea1n c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0o c\u1ea3 hai t\u00e0i s\u1ea3n n\u00e0y b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng <\/span>b\u1ed9 ch\u1ecdn t\u00e0i s\u1ea3n<\/strong> trong ph\u1ea7n Qu\u1ea3n tr\u1ecb.<\/span><\/p>\n

                Theo d\u00f5i h\u00e0nh vi\/ho\u1ea1t \u0111\u1ed9ng kh\u00e1ch h\u00e0ng tr\u00ean Website. Masterskills t\u00edch h\u1ee3p google analytics gi\u00fap c\u00e1c nh\u00e0 thi\u1ebfp th\u1ecb ph\u00e2n t\u00edch h\u00e0nh vi kh\u00e1ch truy c\u1eadp tr\u00ean Google Analytics ho\u1eb7c c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp \u0111\u1ec3 th\u00e0nh M\u1ee5c ti\u00eau (GOAL). \u0110\u1ed3ng th\u1eddi \u0111\u1ed3ng b\u1ed9 t\u00e0i kho\u1ea3n adwords c\u1ee7a b\u1ea1n gi\u00fap ph\u00e2n t\u00edch chi ti\u1ebft kh\u00e1ch h\u00e0ng theo chi\u1ebfn d\u1ecbch:<\/span><\/p>\n

                  \n
                • Kh\u00e1ch t\u01b0\u01a1ng t\u00e1c Masterskills theo chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o (Campaign).<\/span><\/li>\n
                • Kh\u00e1ch t\u01b0\u01a1ng t\u00e1c Masterskills theo Ngu\u1ed3n truy c\u1eadp (Traffic Channel).<\/span><\/li>\n
                • Kh\u00e1ch mua h\u00e0ng tr\u00ean website v\u00e0 c\u00f3 t\u01b0\u01a1ng t\u00e1c Masterskills.<\/span><\/li>\n
                • Thi\u1ebft l\u1eadp Masterskills nh\u01b0 m\u1ed9t channel traffic \u0111\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ecd m\u1ea5t bao nhi\u00eau phi\u00ean t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 mua h\u00e0ng.<\/span><\/li>\n<\/ul>\n
                  \"Masterskills<\/p>\n

                  Masterskills li\u00ean k\u1ebft GA4 g\u00fap theo d\u00f5i h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

                  Google Analytics 4 l\u00e0 tr\u1ee3 l\u00fd quan tr\u1ecdng c\u1ee7a c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o gi\u00fap \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch. \u0110\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 thay \u0111\u1ed5i Universal Analytics sang Google Analytics 4 kh\u00f4ng \u1ea3nh h\u01b0\u1edfng t\u1edbi chi\u1ebfn d\u1ecbch, b\u1ea1n n\u00ean ch\u1ec9 \u0111\u1ed9ng c\u00e0i \u0111\u1eb7t v\u00e0 l\u00e0m quen v\u1edbi c\u00e1ch th\u1ee9c h\u1ecfa \u0111\u1ed9ng c\u1ee7a Google Analytics 4.\u00a0Masterskills s\u1eb5n\u00a0s\u00e0ng t\u01b0 v\u1ea5n b\u1ea1n: 02473.021.368<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  Google Analytics 4 \u0111\u00e3 c\u00f3 t\u1eeb l\u00e2u. Tuy nhi\u00ean th\u1eddi gian g\u1ea7n \u0111\u00e2y thu\u1eadt ng\u1eef n\u00e0y \u0111\u01b0\u1ee3c nh\u1eafc t\u1edbi nhi\u1ec1u h\u01a1n b\u1edfi s\u1ef1 ki\u1ec7n Universal Analytics s\u1ebd ng\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1eeb sau ng\u00e0y 1\/7\/. \u0110i\u1ec1u \u0111\u00f3 \u0111\u00f2i h\u1ecfi nh\u1eefng nh\u00e0 qu\u1ea3ng c\u00e1o c\u1ea7n c\u00f3 s\u1ef1 chuy\u1ec3n d\u1ecbch m\u1edbi t\u1eeb Universal Analytics sang Google Analytics 4 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53810"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53810"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53810\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}