{"id":53823,"date":"2023-12-20T08:52:36","date_gmt":"2023-12-20T01:52:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/universal-analytics-ngung-hoat-dong-tu-ngay-1-7-2023.html"},"modified":"2023-12-20T08:52:36","modified_gmt":"2023-12-20T01:52:36","slug":"universal-analytics-ngung-hoat-dong-tu-ngay-1-7-2023","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/universal-analytics-ngung-hoat-dong-tu-ngay-1-7-2023.html","title":{"rendered":"Universal Analytics ng\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1eeb ng\u00e0y 1\/7\/"},"content":{"rendered":"
Theo th\u00f4ng tin m\u1edbi nh\u1ea5t c\u1ee7a <\/span>Google analytics blog<\/span>, t\u1eeb ng\u00e0y <\/span>ng\u00e0y 1 th\u00e1ng 7 n\u0103m Universal Analytics s\u1ebd ng\u1eebng ho\u1ea1t \u0111\u1ed9ng.\u00a0N\u1ebfu v\u1eabn \u0111ang s\u1eed d\u1ee5ng Universal Analytics, b\u1ea1n n\u00ean\u00a0<\/span>Google Analytics4 (GA4) \u2013 th\u1ebf h\u1ec7 ti\u1ebfp theo c\u1ee7a Analytics \u2013 c\u00f3 ch\u1ee9c n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n t\u1eeb c\u1ea3 trang web v\u00e0 \u1ee9ng d\u1ee5ng.\u00a0<\/span><\/p>\n
\"Universal<\/p>\n

Universal Analytics s\u1ebdng\u1eebng ho\u1ea1t \u0111\u1ed9ng t\u1eeb ng\u00e0y 1\/7\/<\/p>\n<\/div>\n

Thay \u0111\u1ed5i n\u00e0y c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c chi\u1ebfn d\u1ecbch tr\u00ean Google Ads kh\u00f4ng?<\/strong><\/h2>\n

T\u00e0i kho\u1ea3n Google Ads s\u1ebd kh\u00f4ng b\u1ecb \u1ea3nh h\u01b0\u1edfng n\u1ebfu b\u1ea1n kh\u00f4ng li\u00ean k\u1ebft t\u00e0i s\u1ea3n Universal Analytics v\u1edbi t\u00e0i kho\u1ea3n Google Ads. Trong tr\u01b0\u1eddng h\u1ee3p t\u00e0i kho\u1ea3n \u0111\u00e3 li\u00ean k\u1ebft th\u00ec m\u1ecdi t\u00e0i s\u1ea3n c\u1ee7a Universal Analytics s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c chuy\u1ec3n sang Google Ads sau ng\u00e0y 1 th\u00e1ng 7 n\u0103m . \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng t\u1edbi chi\u1ebfn d\u1ecbch Google Ads n\u1ebfu:\u00a0<\/span><\/p>\n

    \n
  • B\u1ea1n \u0111ang \u0111\u1eb7t gi\u00e1 th\u1ea7u tr\u00ean giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1eb7c m\u1ee5c ti\u00eau Universal Analytics \u0111\u00e3 nh\u1eadp.<\/span><\/li>\n
  • Chi\u1ebfn d\u1ecbch Google Ads \u0111ang s\u1eed d\u1ee5ng \u0111\u1ed1i t\u01b0\u1ee3ng Universal Analytics\u00a0<\/span><\/li>\n
  • \u0110ang nh\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 trang web Universal Analytics<\/span><\/li>\n<\/ul>\n

    C\u00e1ch x\u1eed l\u00fd? \u0110\u1ec3 b\u1ea3o to\u00e0n t\u00e0i s\u1ea3n, b\u1ea1n h\u00e3y di chuy\u1ec3n li\u00ean k\u1ebft Google Ads c\u1ee7a t\u00e0i s\u1ea3n Universal Analytics sang t\u00e0i s\u1ea3n Google Analytics 4 tr\u01b0\u1edbc ng\u00e0y 1\/7\/. Ti\u1ebfp \u0111\u00f3, nh\u1eadp l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i l\u00ean Google Analytics 4 (\u0111\u1ec3 \u0111\u1eb7t gi\u00e1 th\u1ea7u) v\u00e0\/ho\u1eb7c th\u00eam c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng tr\u00ean Google Analytics 4 v\u00e0o m\u1ed9t chi\u1ebfn d\u1ecbch ho\u1eb7c nh\u00f3m qu\u1ea3ng c\u00e1o (\u0111\u1ec3 t\u00e1i ti\u1ebfp th\u1ecb).<\/span><\/p>\n

    So s\u00e1nh kh\u00e1ch bi\u1ec7t gi\u1eefa Google Analytics4 v\u00e0 Universal Analytics<\/strong><\/h2>\n

    Google Analytics 4 l\u00e0 phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t c\u1ee7a ph\u1ea7n m\u1ec1m thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u Google Analytics m\u00e0 phi\u00ean b\u1ea3n tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 Universal Analytics. Google Analytics 4 c\u00f3 th\u1ec3 cung c\u1ea5p cho nh\u00e0 qu\u1ea3ng c\u00e1o c\u00e1c ch\u1ec9 s\u1ed1 c\u1ee5 th\u1ec3. \u0110\u1ed3ng th\u1eddi \u0111o l\u01b0\u1eddng li\u00ean t\u1ee5c c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp. Tuy nhi\u00ean \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n thay \u0111\u1ed5i c\u00e1ch l\u1eadp tr\u00ecnh s\u1ea3n ph\u1ea9m c\u00f3 tr\u00ean website b\u00e1n h\u00e0ng \u0111\u1ec3 d\u1ec5 d\u00e0ng k\u1ebft h\u1ee3p \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c b\u01b0\u1edbc \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u m\u00e0 GA4 v\u00e0 Google Tag Manager \u0111ang s\u1eed d\u1ee5ng.\u00a0<\/span><\/p>\n

    S\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee5 th\u1ec3:\u00a0<\/span><\/p>\n

    Kh\u00f4ng c\u00f3 ch\u1ebf \u0111\u1ed9 xem, thay b\u1eb1ng Data Stream t\u1eeb website ho\u1eb7c app<\/b><\/h3>\n

    N\u1ebfu Universal Analytics, m\u1ed7i Property (thu\u1ed9c t\u00ednh) c\u00f3 nhi\u1ec1u ch\u1ebf \u0111\u1ed9 xem. Nh\u01b0ng v\u1edbi phi\u00ean b\u1ea3n m\u1edbi Google Analytics 4, ch\u1ebf \u0111\u1ed9 xem s\u1ebd thay b\u1eb1ng Data Stream (lu\u1ed3ng d\u1eef li\u1ec7u). M\u1ed7i thu\u1ed9c t\u00ednh s\u1ebd c\u00f3 nhi\u1ec1u Data Stream t\u1eeb website hay app.<\/span><\/p>\n

    \"Google<\/p>\n

    Google Analytics 4, ch\u1ebf \u0111\u1ed9 xem s\u1ebd thay b\u1eb1ng Data Stream (lu\u1ed3ng d\u1eef li\u1ec7u)<\/p>\n<\/div>\n

    M\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng d\u1eef li\u1ec7u m\u1edbi<\/b><\/h3>\n

    Universal Analytics s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh \u0111o l\u01b0\u1eddng d\u1ef1a theo Session (s\u1ed1 phi\u00ean) v\u00e0 Pageview (s\u1ed1 l\u1ea7n xem trang). C\u00f2n GA4<\/span>s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh d\u1ef1a tr\u00ean Event (s\u1ef1 ki\u1ec7n) \u0111\u1ec3 theo d\u00f5i d\u1eef li\u1ec7u website. Event ch\u00fa tr\u1ecdng t\u1edbi c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y cho ph\u00e9p b\u1ea1n theo d\u00f5i h\u00e0nh tr\u00ecnh ph\u1ee9c t\u1ea1p c\u1ee7a ng\u01b0\u1eddi mua tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb ch\u00ednh x\u00e1c h\u01a1n.<\/span><\/p>\n

    Giao di\u1ec7n b\u00e1o c\u00e1o m\u1edbi<\/b><\/p>\n

    Chuy\u1ec3n sang Google Analytics 4, b\u1ea1n s\u1ebd th\u1ea5y giao di\u1ec7n b\u00e1o c\u00e1o m\u1edbi, theo h\u01b0\u1edbng chuy\u00ean s\u00e2u h\u01a1n, \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf c\u00e1c th\u00f4ng s\u1ed1 d\u1eef li\u1ec7u chi ti\u1ebft h\u01a1n so v\u1edbi phi\u00ean b\u1ea3n c\u0169. C\u00e1c danh m\u1ee5c c\u1ee7a GA 4 g\u1ed3m c\u00f3:\u00a0<\/span><\/p>\n

      \n
    • T\u1ed5ng quan nhanh v\u1ec1 b\u00e1o c\u00e1o<\/span><\/li>\n
    • Th\u1eddi gian th\u1ef1c<\/span><\/li>\n
    • Thu n\u1ea1p<\/span><\/li>\n
    • M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c<\/span><\/li>\n
    • Ki\u1ebfm ti\u1ec1n<\/span><\/li>\n
    • T\u1ed5ng quan<\/span><\/li>\n
    • Nh\u00e2n kh\u1ea9u h\u1ecdc<\/span><\/li>\n
    • C\u00f4ng ngh\u1ec7<\/span><\/li>\n<\/ul>\n

      M\u1ee5c ti\u00eau UA \u0111\u01b0\u1ee3c thay th\u1ebf b\u1eb1ng s\u1ef1 ki\u1ec7n \u1edf GA4<\/b><\/h3>\n

      Thay v\u00ec theo d\u00f5i t\u01b0\u01a1ng t\u00e1c ng\u01b0\u1eddi d\u00f9ng t\u1ea1i c\u00e1c m\u1ee5c trang \u0111\u00edch, th\u1eddi l\u01b0\u1ee3ng, s\u1ed1 trang cho m\u1ed7i l\u1ea7n truy c\u1eadp v\u00e0 s\u1ef1 ki\u1ec7n, \u1edf GA4 s\u1ebd \u0111\u01b0\u1ee3c thay th\u1ebf t\u1ea5t c\u1ea3 l\u01b0\u1ee3t chuy\u1ec3n \u0111\u1ed5i tr\u00ean th\u00e0nh c\u00e1c Event.<\/span><\/p>\n

      Google Analytics 4 ph\u00e2n t\u00edch n\u00e2ng cao<\/strong><\/h3>\n

      \u1ede UA, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh v\u00e0 th\u1ee9 nguy\u00ean th\u1ee9 hai \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 nhu c\u1ea7u kh\u00e1ch h\u00e0ng. Google Analytics 4 \u0111\u01b0\u1ee3c n\u00e2ng cao h\u01a1n th\u00eam 1 b\u01b0\u1edbc n\u1eefa v\u1edbi Exploration reports. Exploration reports cung c\u1ea5p nhi\u1ec1u m\u1eabu c\u00f3 s\u1eb5n cho c\u00e1c lo\u1ea1i ph\u00e2n t\u00edch kh\u00e1c nhau ho\u1eb7c theo t\u00f9y ch\u1ec9nh b\u00e1o c\u00e1o.\u00a0<\/span><\/h3>\n
        \n
      • V\u00ed d\u1ee5:<\/strong> Funnel exploration \u0111\u1ec3 theo d\u00f5i h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng tr\u00ean website tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/li>\n<\/ul>\n

        Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, Exploration reports c\u00f2n cung c\u1ea5p \u0111a d\u1ea1ng l\u1ef1a ch\u1ecdn \u0111\u1ec3 th\u00eam c\u00e1c ph\u00e2n \u0111o\u1ea1n, th\u1ee9 nguy\u00ean, ch\u1ec9 s\u1ed1 kh\u00e1c nhau cho b\u00e1o c\u00e1o t\u00f9y ch\u1ec9nh c\u1ee7a b\u1ea1n.<\/span><\/p>\n

        Google Analytics 4 th\u1ebf h\u1ec7 m\u1edbi l\u00e0 m\u1ed9t b\u01b0\u1edbc ph\u00e1t tri\u1ec3n m\u1edbi gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o \u0111o l\u01b0\u1eddng, theo d\u00f5i hi\u1ec7u qu\u1ea3 h\u01a1n. \u0110\u1ec3 kh\u00f4ng l\u00e0m \u1ea3nh h\u01b0\u1edfng t\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch, b\u1ea1n n\u00ean ch\u1ee7 \u0111\u1ed9ng s\u1edbm chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u Universal Analytics sang Google Analytics 4 \u0111\u1ec3 kh\u00f4ng l\u00e0 gi\u00e3n \u0111o\u1ea1n chi\u1ebfn d\u1ecbch.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Theo th\u00f4ng tin m\u1edbi nh\u1ea5t c\u1ee7a Google analytics blog, t\u1eeb ng\u00e0y ng\u00e0y 1 th\u00e1ng 7 n\u0103m Universal Analytics s\u1ebd ng\u1eebng ho\u1ea1t \u0111\u1ed9ng.\u00a0N\u1ebfu v\u1eabn \u0111ang s\u1eed d\u1ee5ng Universal Analytics, b\u1ea1n n\u00ean\u00a0Google Analytics4 (GA4) \u2013 th\u1ebf h\u1ec7 ti\u1ebfp theo c\u1ee7a Analytics \u2013 c\u00f3 ch\u1ee9c n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u d\u1ef1a tr\u00ean s\u1ef1 ki\u1ec7n t\u1eeb c\u1ea3 trang web […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53823"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53823"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53823\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}