{"id":53829,"date":"2023-12-20T08:54:52","date_gmt":"2023-12-20T01:54:52","guid":{"rendered":"https:\/\/masterskills.org\/blog\/guerrilla-marketing-chien-luoc-marketing-gay-an-tuong-manh-voi-khach-hang.html"},"modified":"2023-12-20T08:54:52","modified_gmt":"2023-12-20T01:54:52","slug":"guerrilla-marketing-chien-luoc-marketing-gay-an-tuong-manh-voi-khach-hang","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/guerrilla-marketing-chien-luoc-marketing-gay-an-tuong-manh-voi-khach-hang.html","title":{"rendered":"Guerrilla Marketing: Chi\u1ebfn l\u01b0\u1ee3c marketing g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh v\u1edbi kh\u00e1ch h\u00e0ng"},"content":{"rendered":"
\n

Kh\u00f4ng c\u1ea7n ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3 hay c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1eaft \u0111\u1ecf, Guerrilla Marketing s\u1eed d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u1ed9c \u0111\u00e1o, g\u1eafn k\u1ebft m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd v\u1edbi t\u00e2m l\u00fd v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Nh\u1eefng \u00fd t\u01b0\u1edfng c\u1ee7a Guerrilla Marketing kh\u00f4ng c\u00f3 gi\u1edbi h\u1ea1n, t\u1ea1o d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb cho kh\u00e1ch h\u00e0ng, t\u1ea1o ra m\u1ed9t s\u1ef1 k\u1ebft n\u1ed1i \u0111\u1eb7c bi\u1ec7t gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Guerrilla Marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Guerrilla Marketing (marketing du k\u00edch) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u1eeb kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng ph\u1ea3i chi tr\u1ea3 nhi\u1ec1u ngu\u1ed3n l\u1ef1c. \u0110\u1eb7c \u0111i\u1ec3m ch\u00ednh c\u1ee7a Guerrilla Marketing l\u00e0 t\u1eadp trung v\u00e0o s\u1ef1 s\u00e1ng t\u1ea1o, t\u00ednh m\u1edbi m\u1ebb v\u00e0 kh\u00e1c bi\u1ec7t. Thay v\u00ec s\u1eed d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh hay b\u00e1o ch\u00ed, Guerrilla Marketing t\u1eadn d\u1ee5ng c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00f4ng truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng b\u1ea5t ng\u1edd \u0111\u1ec3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh.<\/span><\/p>\n

M\u1ee5c ti\u00eau c\u1ee7a Guerrilla Marketing l\u00e0 t\u1ea1o ra m\u1ed9t \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng v\u00e0 k\u00edch th\u00edch h\u1ecd tham gia t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m. Th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u1ed5i b\u1eadt, Guerrilla Marketing c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 hi\u1ec7u \u1ee9ng lan truy\u1ec1n m\u1ea1nh m\u1ebd.<\/span><\/p>\n

Xem th\u00eam m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing n\u1ed5i b\u1eadt:<\/strong><\/em><\/p>\n

Marketing truy\u1ec1n mi\u1ec7ng: Kh\u00e1i ni\u1ec7m v\u00e0 c\u00e1c nguy\u00ean t\u1eafc<\/p>\n

Influencer marketing l\u00e0 g\u00ec v\u00e0 tri\u1ec3n khai nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

Viral Marketing \u2013 C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean 1 chi\u1ebfn d\u1ecbch marketing viral<\/p>\n

\"Guerrilla<\/p>\n

Guerrilla Marketing l\u00e0 g\u00ec ?<\/p>\n<\/div>\n

M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c Guerrilla Marketing<\/b><\/h2>\n

M\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c Guerrilla Marketing ph\u1ed5 bi\u1ebfn m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o v\u00e0 \u00e1p d\u1ee5ng:<\/span><\/p>\n

Chi\u1ebfn d\u1ecbch n\u01a1i c\u00f4ng c\u1ed9ng<\/b><\/h3>\n

\u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c quan tr\u1ecdng c\u1ee7a Guerrilla Marketing, cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o d\u1ef1ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng trong kh\u00f4ng gian c\u00f4ng c\u1ed9ng. Thay v\u00ec s\u1eed d\u1ee5ng c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng, nh\u01b0 truy\u1ec1n h\u00ecnh, radio hay qu\u1ea3ng c\u00e1o in \u1ea5n, marketing du k\u00edch tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o, b\u1ea5t ng\u1edd v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc. M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn d\u1ecbch \u0111\u01b0\u1eddng ph\u1ed1 bao g\u1ed3m: street art v\u00e0 graffiti, thi\u1ebft k\u1ebf kh\u00f4ng gian s\u00e1ng t\u1ea1o n\u01a1i c\u00f4ng c\u1ed9ng, t\u1eadn d\u1ee5ng c\u1ea5u tr\u00fac ki\u1ebfn tr\u00fac n\u1ed5i ti\u1ebfng ho\u1eb7c c\u00e1c \u0111\u1ecba \u0111i\u1ec3m du l\u1ecbch n\u1ed5i b\u1eadt \u0111\u1ec3 t\u1ea1o ra m\u1ed9t t\u00e1c ph\u1ea9m qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o k\u1ebft h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m, \u2026<\/span><\/p>\n

    \n
  • \u01afu \u0111i\u1ec3m: T\u1ea1o s\u1ef1 ch\u00fa \u00fd l\u1edbn, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, chi ph\u00ed th\u1ea5p, s\u00e1ng t\u1ea1o cao.<\/span><\/li>\n
  • Nh\u01b0\u1ee3c \u0111i\u1ec3m: C\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o tu\u00e2n th\u1ee7 quy \u0111\u1ecbnh v\u1ec1 qu\u1ea3ng c\u00e1o tr\u00ean \u0111\u01b0\u1eddng ph\u1ed1, th\u1eddi gian hi\u1ec7u l\u1ef1c ng\u1eafn.<\/span><\/li>\n<\/ul>\n

    S\u1ef1 ki\u1ec7n b\u1ea5t ng\u1edd<\/b><\/h3>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p t\u00e1o b\u1ea1o v\u00e0 \u0111\u1ed9t ph\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 t\u1eeb kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch kh\u00f4ng ng\u1edd. N\u00f3 t\u1ea1o ra tr\u1ea1ng th\u00e1i b\u1ea5t th\u01b0\u1eddng ho\u1eb7c g\u00e2y s\u1ed1c trong m\u00f4i tr\u01b0\u1eddng th\u00f4ng th\u01b0\u1eddng, t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o v\u00e0 kh\u00f4ng th\u1ec3 qu\u00ean. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u1ea1o ra s\u1ef1 ki\u1ec7n b\u1ea5t ng\u1edd trong marketing du k\u00edch nh\u01b0: flashmob, s\u1eed d\u1ee5ng nh\u00e2n v\u1eadt ho\u1eb7c t\u00ecnh hu\u1ed1ng \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 g\u00e2y b\u1ea5t ng\u1edd, qu\u1ea3ng c\u00e1o trong c\u00e1c t\u00ecnh hu\u1ed1ng ng\u1eabu nhi\u00ean, \u2026<\/span><\/p>\n

      \n
    • \u01afu \u0111i\u1ec3m: T\u1ea1o s\u1ef1 ch\u00fa \u00fd, t\u1ea1o ra c\u1ea3m gi\u00e1c k\u1ef7 ni\u1ec7m, lan truy\u1ec1n nhanh ch\u00f3ng, t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
    • Nh\u01b0\u1ee3c \u0111i\u1ec3m: C\u1ea7n l\u00ean k\u1ebf ho\u1ea1ch c\u1ea9n th\u1eadn, c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u1ea3m b\u1ea3o t\u00ednh b\u1ea5t ng\u1edd, t\u00e1c \u0111\u1ed9ng kh\u00f4ng \u0111\u1ee7 l\u00e2u d\u00e0i.<\/span><\/li>\n<\/ul>\n

      T\u1ea7m quan tr\u1ecdng c\u1ee7a Guerrilla Marketing \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

      \u00c1p d\u1ee5ng marketing du k\u00edch trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0:<\/span><\/p>\n

      T\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u:<\/b> Theo b\u00e1o c\u00e1o c\u1ee7a Nielsen, m\u1ed9t c\u00f4ng ty nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng h\u00e0ng \u0111\u1ea7u, 84% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u00ean to\u00e0n c\u1ea7u \u0111\u1ec1u tin r\u1eb1ng s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 s\u00e1ng t\u1ea1o c\u1ee7a qu\u1ea3ng c\u00e1o l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

      T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng: <\/b>Guerrilla Marketing t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Theo b\u00e1o c\u00e1o c\u1ee7a EventTrack, 74% ng\u01b0\u1eddi tham gia s\u1ef1 ki\u1ec7n b\u1ea5t ng\u1edd cho bi\u1ebft h\u1ecd s\u1eb5n l\u00f2ng chia s\u1ebb tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh v\u1edbi ng\u01b0\u1eddi kh\u00e1c, t\u1ea1o ra t\u01b0\u01a1ng t\u00e1c t\u1ef1 nhi\u00ean v\u00e0 gia t\u0103ng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/span><\/p>\n

      \"Guerrilla<\/p>\n

      Guerrilla Marketing h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u00e0 t\u0103ng c\u01b0\u1eddng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

      T\u1ea1o ra hi\u1ec7u \u1ee9ng viral v\u00e0 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i: <\/b>Guerrilla Marketing th\u01b0\u1eddng c\u00f3 t\u00ednh ch\u1ea5t \u0111\u1ed9c \u0111\u00e1o v\u00e0 b\u1ea5t ng\u1edd, d\u1ec5 lan truy\u1ec1n v\u00e0 chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Social Media Examiner, 70% nh\u00e0 ti\u1ebfp th\u1ecb kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng n\u1ed9i dung g\u00e2y s\u1ed1c ho\u1eb7c \u0111\u1eb7c bi\u1ec7t c\u00f3 kh\u1ea3 n\u0103ng chia s\u1ebb cao tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

      T\u1ed1i \u01b0u h\u00f3a t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i:<\/b> Guerrilla Marketing t\u1ea1o ra s\u1ef1 t\u00f2 m\u00f2 v\u00e0 t\u1ea1o h\u1ee9ng th\u00fa, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i. Theo m\u1ed9t b\u00e1o c\u00e1o t\u1eeb Experian, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb phi truy\u1ec1n th\u1ed1ng nh\u01b0 Guerrilla Marketing c\u00f3 th\u1ec3 cao h\u01a1n 25% so v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00f4ng th\u01b0\u1eddng.<\/span><\/p>\n

      Ti\u1ebft ki\u1ec7m chi ph\u00ed ti\u1ebfp th\u1ecb: <\/b>Guerrilla Marketing th\u01b0\u1eddng kh\u00f4ng y\u00eau c\u1ea7u ng\u00e2n s\u00e1ch ti\u1ebfp th\u1ecb l\u1edbn nh\u01b0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Theo AdAge, chi ph\u00ed ti\u1ebfp th\u1ecb trung b\u00ecnh cho m\u1ed9t chi\u1ebfn d\u1ecbch Guerrilla Marketing ch\u1ec9 chi\u1ebfm kho\u1ea3ng 10-20% so v\u1edbi c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m chi ph\u00ed v\u00e0 v\u1eabn \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

      Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Guerrilla Marketing<\/b><\/h2>\n

      C\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch marketing du k\u00edch bao g\u1ed3m:<\/span><\/p>\n

      S\u00e1ng t\u1ea1o:<\/b> M\u1ed9t \u00fd t\u01b0\u1edfng s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Chi\u1ebfn d\u1ecbch Guerrilla Marketing c\u1ea7n c\u00f3 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u1ebb v\u00e0 kh\u00e1c bi\u1ec7t, \u0111\u1ea3m b\u1ea3o s\u1ef1 n\u1ed5i b\u1eadt gi\u1eefa \u0111\u00e1m \u0111\u00f4ng.<\/span><\/p>\n

      T\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o k\u1ebft n\u1ed1i: <\/b>M\u1ee5c ti\u00eau c\u1ee7a Guerrilla Marketing l\u00e0 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. V\u00ec v\u1eady, chi\u1ebfn d\u1ecbch c\u1ea7n t\u1ea1o ra c\u01a1 h\u1ed9i \u0111\u1ec3 kh\u00e1ch h\u00e0ng tham gia, chia s\u1ebb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

      Lan truy\u1ec1n:<\/b> Hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch Guerrilla Marketing ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng lan truy\u1ec1n th\u00f4ng \u0111i\u1ec7p. N\u1ebfu chi\u1ebfn d\u1ecbch c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd v\u00e0 lan truy\u1ec1n t\u1ef1 nhi\u00ean qua c\u1ed9ng \u0111\u1ed3ng, truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i ho\u1eb7c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng, n\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng lan truy\u1ec1n l\u1edbn.<\/span><\/p>\n

      Ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/b> M\u1ed9t chi\u1ebfn d\u1ecbch Guerrilla Marketing th\u00e0nh c\u00f4ng c\u1ea7n ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. N\u00f3 c\u1ea7n t\u1ea1o ra gi\u00e1 tr\u1ecb v\u00e0 g\u1ee3i c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng, kh\u00f4ng g\u00e2y ph\u1ea3n c\u1ea3m v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd tham gia ho\u1eb7c mua s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/span><\/p>\n

      \u0110o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1: <\/b>\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch Guerrilla Marketing, vi\u1ec7c \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c theo d\u00f5i t\u01b0\u01a1ng t\u00e1c, \u0111\u00e1nh gi\u00e1 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, v\u00e0 \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i ho\u1eb7c t\u0103ng tr\u01b0\u1edfng doanh s\u1ed1.<\/span><\/p>\n

      V\u00ed d\u1ee5 v\u1ec1 Guerrilla Marketing<\/b><\/h2>\n

      M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn d\u1ecbch marketing du k\u00edch th\u00e0nh c\u00f4ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 tham kh\u1ea3o:<\/span><\/p>\n

      Chi\u1ebfn d\u1ecbch \u201cThe Piano Stairs\u201d c\u1ee7a Volkswagen<\/span><\/p>\n

      M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng v\u1ec1 Guerrilla Marketing l\u00e0 chi\u1ebfn d\u1ecbch \u201cThe Piano Stairs\u201d c\u1ee7a h\u00e3ng \u00f4 t\u00f4 Volkswagen. Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n t\u1ea1i m\u1ed9t nh\u00e0 ga \u0111i\u1ec7n ng\u1ea7m \u1edf Stockholm, Th\u1ee5y \u0110i\u1ec3n.<\/span><\/p>\n

      \"The Piano Stairs\" c\u1ee7a Volkswagen l\u00e0 m\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng cho chi\u1ebfn d\u1ecbch Guerrilla Marketing<\/p>\n

      \u201cThe Piano Stairs\u201d c\u1ee7a Volkswagen l\u00e0 m\u1ed9t v\u00ed d\u1ee5 n\u1ed5i ti\u1ebfng cho chi\u1ebfn d\u1ecbch Guerrilla Marketing<\/p>\n<\/div>\n

      Chi\u1ebfn d\u1ecbch \u0111\u00e3 bi\u1ebfn m\u1ed9t b\u1ed9 c\u1ea7u thang th\u00f4ng th\u01b0\u1eddng th\u00e0nh m\u1ed9t b\u00e0n ph\u00edm piano. M\u1ed7i b\u01b0\u1edbc l\u00ean xu\u1ed1ng tr\u00ean c\u1ea7u thang t\u01b0\u01a1ng \u1ee9ng v\u1edbi m\u1ed9t n\u00fat tr\u00ean b\u00e0n ph\u00edm v\u00e0 khi ng\u01b0\u1eddi \u0111i qua \u0111\u1ea1p l\u00ean b\u01b0\u1edbc c\u1ea7u thang, \u00e2m thanh c\u1ee7a m\u1ed9t n\u00fat piano s\u1ebd \u0111\u01b0\u1ee3c ph\u00e1t ra.<\/span><\/p>\n

      K\u1ebft qu\u1ea3 l\u00e0 ng\u01b0\u1eddi d\u00e2n v\u00e0 du kh\u00e1ch \u0111i qua nh\u00e0 ga \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng ngh\u1ec7 s\u0129 kh\u00f4ng chuy\u00ean, h\u1ecd t\u00f2 m\u00f2 b\u01b0\u1edbc l\u00ean c\u1ea7u thang \u0111\u1ec3 t\u1ea1o ra \u00e2m thanh vui nh\u1ed9n v\u00e0 t\u1ea1o n\u00ean m\u1ed9t b\u1ea7u kh\u00f4ng kh\u00ed h\u1ee9ng kh\u1edfi.<\/span><\/p>\n

      Chi\u1ebfn d\u1ecbch \u201cThe Piano Stairs\u201d \u0111\u00e3 t\u1ea1o ra s\u1ef1 ch\u00fa \u00fd l\u1edbn t\u1eeb ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 c\u1ed9ng \u0111\u1ed3ng m\u1ea1ng. Video ghi l\u1ea1i ph\u1ea3n \u1ee9ng th\u00fa v\u1ecb c\u1ee7a ng\u01b0\u1eddi \u0111i qua \u0111\u00e3 \u0111\u01b0\u1ee3c chia s\u1ebb r\u1ed9ng r\u00e3i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 thu h\u00fat h\u00e0ng tri\u1ec7u l\u01b0\u1ee3t xem tr\u00ean YouTube.<\/span><\/p>\n

      Chi\u1ebfn d\u1ecbch n\u00e0y \u0111\u00e3 t\u1eadn d\u1ee5ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 s\u1ef1 th\u00fa v\u1ecb c\u1ee7a m\u1ed9t ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng truy\u1ec1n th\u1ed1ng \u0111\u1ec3 t\u1ea1o s\u1ef1 ch\u00fa \u00fd, t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n cho th\u01b0\u01a1ng hi\u1ec7u Volkswagen v\u00e0 g\u1ee3i nh\u1eafc v\u1ec1 t\u00ednh linh ho\u1ea1t v\u00e0 ni\u1ec1m vui khi l\u00e1i xe.<\/span><\/p>\n

      Guerrilla Marketing kh\u00f4ng ch\u1ec9 t\u1ea1o n\u00ean nh\u1eefng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ed9c \u0111\u00e1o, m\u00e0 c\u00f2n mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng. Guerrilla Marketing \u0111\u00e3 v\u00e0 \u0111ang thay \u0111\u1ed5i c\u00e1ch ch\u00fang ta nh\u00ecn nh\u1eadn v\u1ec1 qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb. N\u00f3 l\u00e0 m\u1ed9t cu\u1ed9c c\u00e1ch m\u1ea1ng nh\u1ecf nh\u01b0ng mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 l\u1edbn. V\u1edbi s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 s\u1ef1 t\u1ef1 tin, b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u201cchi\u1ebfn binh du k\u00edch\u201d trong th\u1ebf gi\u1edbi marketing, g\u1eedi g\u1eafm th\u00f4ng \u0111i\u1ec7p c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u1ed9c \u0111\u00e1o v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

      Xem th\u00eam:<\/strong><\/em><\/p>\n

      Kh\u00e1m ph\u00e1 6 xu h\u01b0\u1edbng marketing <\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Kh\u00f4ng c\u1ea7n ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3 hay c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng \u0111\u1eaft \u0111\u1ecf, Guerrilla Marketing s\u1eed d\u1ee5ng s\u1ef1 s\u00e1ng t\u1ea1o v\u00e0 t\u01b0 duy kh\u00f4ng gi\u1edbi h\u1ea1n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch \u0111\u1ed9c \u0111\u00e1o, g\u1eafn k\u1ebft m\u1ed9t c\u00e1ch ch\u1eb7t ch\u1ebd v\u1edbi t\u00e2m l\u00fd v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53829"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53829"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53829\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53829"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53829"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}