{"id":53836,"date":"2023-12-20T08:56:55","date_gmt":"2023-12-20T01:56:55","guid":{"rendered":"https:\/\/masterskills.org\/blog\/mo-hinh-stp-la-gi-phan-tich-chien-luoc-stp-de-chinh-phuc-thi-truong.html"},"modified":"2023-12-20T08:56:55","modified_gmt":"2023-12-20T01:56:55","slug":"mo-hinh-stp-la-gi-phan-tich-chien-luoc-stp-de-chinh-phuc-thi-truong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/mo-hinh-stp-la-gi-phan-tich-chien-luoc-stp-de-chinh-phuc-thi-truong.html","title":{"rendered":"M\u00f4 h\u00ecnh STP l\u00e0 g\u00ec? Ph\u00e2n t\u00edch chi\u1ebfn l\u01b0\u1ee3c STP \u0111\u1ec3 chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng"},"content":{"rendered":"
\n

M\u00f4 h\u00ecnh STP l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, m\u00f4 h\u00ecnh STP gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 g\u00f3p ph\u1ea7n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

M\u00f4 h\u00ecnh STP l\u00e0 g\u00ec?<\/b><\/h2>\n

M\u00f4 h\u00ecnh STP l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh c\u1ed1t l\u00f5i trong marketing, g\u1ed3m 3 th\u00e0nh ph\u1ea7n quan tr\u1ecdng l\u00e0: Segmentation (Ph\u00e2n kh\u00fac), Targeting (X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau), v\u00e0 Positioning (\u0110\u1ecbnh v\u1ecb).\u00a0<\/span><\/p>\n

M\u00f4 h\u00ecnh STP trong marketing gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 qu\u1ea3ng c\u00e1o b\u1eb1ng c\u00e1ch t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, n\u1eafm b\u1eaft nhu c\u1ea7u c\u1ee7a h\u1ecd v\u00e0 t\u1ea1o ra m\u1ed9t v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o v\u00e0 h\u1ea5p d\u1eabn.<\/span><\/p>\n

\"M\u00f4<\/p>\n

M\u00f4 h\u00ecnh marketing STP l\u00e0 g\u00ec?<\/p>\n<\/div>\n

C\u00e1c th\u00e0nh ph\u1ea7n trong m\u00f4 h\u00ecnh STP<\/b><\/h2>\n

M\u00f4 h\u00ecnh STP bao g\u1ed3m ba th\u00e0nh ph\u1ea7n ch\u00ednh, m\u1ed7i th\u00e0nh ph\u1ea7n \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/p>\n

C\u00e1c th\u00e0nh ph\u1ea7n trong m\u00f4 h\u00ecnh STP bao g\u1ed3m:<\/span><\/p>\n

    \n
  • Segmentation (Ph\u00e2n kh\u00fac)<\/span><\/li>\n
  • Targeting (M\u1ee5c ti\u00eau)<\/span><\/li>\n
  • Positioning (\u0110\u1ecbnh v\u1ecb)<\/span><\/li>\n<\/ul>\n

    Segmentation (Ph\u00e2n kh\u00fac)<\/b><\/h3>\n

    Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean trong m\u00f4 h\u00ecnh STP. C\u00f3 4 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0:<\/span><\/p>\n

    Nh\u00e2n kh\u1ea9u h\u1ecdc:<\/b> Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc nh\u01b0 \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, thu nh\u1eadp, ngh\u1ec1 nghi\u1ec7p, h\u1ecdc v\u1ea5n, gia \u0111\u00ecnh, v\u00e0 v.v. Nh\u00e2n kh\u1ea9u h\u1ecdc cung c\u1ea5p th\u00f4ng tin c\u01a1 b\u1ea3n v\u1ec1 c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m d\u00e2n s\u1ed1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ecbnh h\u00ecnh nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

    \u0110\u1ecba l\u00fd: <\/b>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, bao g\u1ed3m qu\u1ed1c gia, th\u00e0nh ph\u1ed1, v\u00f9ng mi\u1ec1n, khu v\u1ef1c \u0111\u00f4 th\u1ecb hay n\u00f4ng th\u00f4n. Th\u00f4ng tin \u0111\u1ecba l\u00fd c\u00f3 th\u1ec3 cho ph\u00e9p hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 v\u0103n h\u00f3a \u0111\u1ecba ph\u01b0\u01a1ng, \u01b0u ti\u00ean mua s\u1eafm, t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ecba ph\u01b0\u01a1ng kh\u00e1c.<\/span><\/p>\n

    T\u00e2m l\u00fd: <\/b>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 t\u00e2m l\u00fd, nh\u01b0 gi\u00e1 tr\u1ecb, l\u00fd t\u01b0\u1edfng, ni\u1ec1m tin, h\u01b0\u1edbng nghi\u1ec7p, phong c\u00e1ch s\u1ed1ng, v\u00e0\u2026 Th\u00f4ng tin v\u1ec1 t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng gi\u00fap hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 \u0111\u1ed9ng c\u01a1, v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

    H\u00e0nh vi: <\/b>Ph\u00e2n lo\u1ea1i kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean h\u00e0nh vi ti\u00eau d\u00f9ng, bao g\u1ed3m t\u1ea7n su\u1ea5t mua h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng mua, ph\u1ea3n h\u1ed3i \u0111\u1ed1i v\u1edbi chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb, lo\u1ea1i s\u1ea3n ph\u1ea9m mua\u2026 Th\u00f4ng tin v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng gi\u00fap hi\u1ec3u v\u1ec1 s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 cung c\u1ea5p th\u00f4ng tin v\u1ec1 s\u1ef1 \u01b0u ti\u00ean, thay \u0111\u1ed5i nhu c\u1ea7u v\u00e0 xu h\u01b0\u1edbng mua s\u1eafm.<\/span><\/p>\n

    B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p c\u00e1c ti\u00eau ch\u00ed n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng c\u00e1c ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb t\u00f9y ch\u1ec9nh \u0111\u1ec3 ti\u1ebfp c\u1eadn m\u1ee5c ti\u00eau v\u00e0 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/span><\/p>\n

    \"M\u00f4<\/p>\n

    M\u00f4 h\u00ecnh STP g\u1ed3m 3 th\u00e0nh ph\u1ea7n ch\u00ednh: Segmentation (Ph\u00e2n kh\u00fac), Targeting (M\u1ee5c ti\u00eau), Positioning (\u0110\u1ecbnh v\u1ecb)<\/p>\n<\/div>\n

    Targeting (X\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau)<\/b><\/h3>\n

    Qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau (targeting) \u0111\u00f2i h\u1ecfi \u0111\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a t\u1eebng ph\u00e2n \u0111o\u1ea1n kh\u00e1ch h\u00e0ng \u1edf b\u01b0\u1edbc tr\u00ean, \u0111\u1ec3 ch\u1ecdn ra ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c ti\u00eau ch\u00ed b\u1ea1n c\u1ea7n quan t\u00e2m khi x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau:<\/span><\/p>\n

    \u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng: <\/b>\u0110\u00e1nh gi\u00e1 ti\u1ec1m n\u0103ng c\u1ee7a t\u1eebng ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 k\u00edch th\u01b0\u1edbc th\u1ecb tr\u01b0\u1eddng, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, kh\u1ea3 n\u0103ng sinh l\u1ee3i nhu\u1eadn, v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p. Xem x\u00e9t, \u0111\u00e1nh gi\u00e1 v\u00e0 ch\u1ecdn ra c\u00e1c ph\u00e2n kh\u00fac c\u00f3 ti\u1ec1m n\u0103ng mang l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p.<\/span><\/p>\n

    T\u00ednh kh\u1ea3 thi: <\/b>Xem x\u00e9t kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 ph\u1ee5c v\u1ee5 c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau. \u0110\u00e1nh gi\u00e1 xem li\u1ec7u doanh nghi\u1ec7p c\u00f3 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn v\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau hay kh\u00f4ng. \u0110\u1ed3ng th\u1eddi, xem x\u00e9t kh\u1ea3 n\u0103ng t\u00e0i ch\u00ednh v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau n\u00e0y.<\/span><\/p>\n

    C\u1ea1nh tranh: <\/b>Nghi\u00ean c\u1ee9u v\u00e0 \u0111\u00e1nh gi\u00e1 t\u00ecnh h\u00ecnh c\u1ea1nh tranh trong c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau. Xem x\u00e9t s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong c\u00e1c ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau \u0111\u00e3 ch\u1ecdn v\u00e0 kh\u1ea3 n\u0103ng c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c ph\u1ee5c v\u1ee5 v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng t\u1eeb nh\u1eefng ph\u00e2n kh\u00fac n\u00e0y.<\/span><\/p>\n

    Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn: <\/b>X\u00e1c \u0111\u1ecbnh kh\u1ea3 n\u0103ng ph\u00e1t tri\u1ec3n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u1ec3 ti\u1ebfp c\u1eadn ph\u00e2n kh\u00fac m\u1ee5c ti\u00eau \u0111\u00e3 ch\u1ecdn. \u0110\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 m\u00e0 kh\u00f4ng b\u1ecb v\u01b0\u1edbng c\u00e1c r\u00e0o c\u1ea3n nh\u01b0 ph\u00e1p l\u00fd, v\u0103n h\u00f3a, k\u1ef9 thu\u1eadt\u2026<\/span><\/p>\n

    Positioning (\u0110\u1ecbnh v\u1ecb)<\/b><\/h3>\n

    \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 hai kh\u00eda c\u1ea1nh quan tr\u1ecdng \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb v\u00e0 v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. Sau khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, khai th\u00e1c \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng c\u1ee7a ph\u00e2n kh\u00fac \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m sao cho ph\u00f9 h\u1ee3p v\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, \u0111\u1ec3 d\u1ec5 d\u00e0ng thu h\u00fat kh\u00e1ch h\u00e0ng, t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ec3 qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng di\u1ec5n ra thu\u1eadn l\u1ee3i.<\/span><\/p>\n

    \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m:<\/b> \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u1ea1o th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng, v\u00e0 x\u00e2y d\u1ef1ng v\u1ecb tr\u00ed c\u1ee7a s\u1ea3n ph\u1ea9m trong t\u00e2m tr\u00ed ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Gi\u00e1 tr\u1ecb \u0111\u00f3 c\u01a1 th\u1ec3 li\u00ean quan \u0111\u1ebfn \u0111\u1eb7c \u0111i\u1ec3m, c\u00f4ng d\u1ee5ng, c\u00f4ng ngh\u1ec7 c\u00e2u chuy\u1ec7n \u0111\u1eb1ng sau s\u1ea3n ph\u1ea9m\u2026 \u0110\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:<\/span><\/p>\n

      \n
    • X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i: <\/b>X\u00e1c \u0111\u1ecbnh nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch ch\u00ednh m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o, hi\u1ec7u su\u1ea5t cao, ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t, gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee7a kh\u00e1ch h\u00e0ng ho\u1eb7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t\u2026<\/span><\/li>\n
    • Ph\u00e2n bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7:<\/b> Xem x\u00e9t nh\u1eefng \u0111i\u1ec3m m\u1ea1nh v\u00e0 s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. T\u00ecm hi\u1ec3u nh\u1eefng kh\u00eda c\u1ea1nh \u0111\u1eb7c tr\u01b0ng v\u00e0 l\u1ee3i th\u1ebf m\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 cung c\u1ea5p.<\/span><\/li>\n
    • X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/b> X\u00e1c \u0111\u1ecbnh nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u00e0 s\u1ea3n ph\u1ea9m h\u01b0\u1edbng \u0111\u1ebfn. T\u00ecm hi\u1ec3u nhu c\u1ea7u, mong mu\u1ed1n, gi\u00e1 tr\u1ecb v\u00e0 \u01b0u ti\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ecbnh h\u00ecnh s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng ph\u00f9 h\u1ee3p.<\/span><\/li>\n
    • T\u1ea1o th\u00f4ng \u0111i\u1ec7p \u0111\u1ecbnh v\u1ecb:<\/b> Ph\u00e1t tri\u1ec3n th\u00f4ng \u0111i\u1ec7p \u0111\u1ecbnh v\u1ecb \u0111\u1ed9c \u0111\u00e1o v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ec3 truy\u1ec1n t\u1ea3i gi\u00e1 tr\u1ecb v\u00e0 l\u1ee3i \u00edch c\u1ee7a s\u1ea3n ph\u1ea9m \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Th\u00f4ng \u0111i\u1ec7p n\u00e0y ph\u1ea3i ph\u1ea3n \u00e1nh \u0111\u00fang tinh th\u1ea7n v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m mang l\u1ea1i.<\/span><\/li>\n<\/ul>\n

      \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u: <\/b>\u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u l\u00e0 qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ea1nh tranh. \u0110\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:<\/span><\/p>\n

        \n
      • X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u: <\/b>X\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1eb7c bi\u1ec7t c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i.<\/span><\/li>\n
      • X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u:<\/b> T\u1ea1o ra m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1ed9c \u0111\u00e1o v\u00e0 nh\u1eadn di\u1ec7n r\u00f5 r\u00e0ng cho th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m vi\u1ec7c ph\u00e1t tri\u1ec3n logo, m\u00e0u s\u1eafc, phong c\u00e1ch thi\u1ebft k\u1ebf, th\u00f4ng \u0111i\u1ec7p v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 h\u00ecnh \u1ea3nh kh\u00e1c \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed3ng nh\u1ea5t v\u00e0 nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c.<\/span><\/li>\n
      • Giao ti\u1ebfp th\u01b0\u01a1ng hi\u1ec7u:<\/b> S\u1eed d\u1ee5ng c\u00e1c k\u00eanh giao ti\u1ebfp v\u00e0 chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn kh\u00e1ch h\u00e0ng. Bao g\u1ed3m qu\u1ea3ng c\u00e1o, truy\u1ec1n th\u00f4ng \u0111\u1ea1i ch\u00fang, m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng kh\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 l\u00f2ng tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n

        L\u1ee3i \u00edch c\u1ee7a m\u00f4 h\u00ecnh STP trong marketing<\/b><\/h2>\n

        M\u00f4 h\u00ecnh STP (Segmentation, Targeting, Positioning) mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch quan tr\u1ecdng cho doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u bao g\u1ed3m:<\/span><\/p>\n

          \n
        • Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng: Qua qu\u00e1 tr\u00ecnh ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng v\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 h\u00e0nh vi ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/span><\/li>\n
        • T\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb: M\u00f4 h\u00ecnh STP gi\u00fap doanh nghi\u1ec7p t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t. Thay v\u00ec ti\u1ebfp c\u1eadn to\u00e0n b\u1ed9 th\u1ecb tr\u01b0\u1eddng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o c\u00e1c ph\u00e2n kh\u00fac c\u00f3 ti\u1ec1m n\u0103ng t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn cao nh\u1ea5t.<\/span><\/li>\n<\/ul>\n
          \"M\u00f4<\/p>\n

          M\u00f4 h\u00ecnh STP h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

            \n
          • T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u1ea1nh tranh: Qua qu\u00e1 tr\u00ecnh x\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ecbnh h\u00ecnh h\u00ecnh \u1ea3nh ri\u00eang cho th\u01b0\u01a1ng hi\u1ec7u. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, trong khi t\u1ea1o d\u1ef1ng l\u00f2ng tin v\u00e0 s\u1ef1 nh\u1eadn di\u1ec7n \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/li>\n
          • T\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb: M\u00f4 h\u00ecnh STP gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng. Vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch t\u01b0\u01a1ng quan v\u00e0 t\u1ed1i \u01b0u gi\u00fap t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb v\u00e0 gi\u1ea3m thi\u1ec3u l\u00e3ng ph\u00ed.<\/span><\/li>\n
          • T\u1ea1o gi\u00e1 tr\u1ecb v\u00e0 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn: M\u00f4 h\u00ecnh STP gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u0103ng c\u01b0\u1eddng s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. Qua vi\u1ec7c t\u1eadp trung v\u00e0o c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u00f3 ti\u1ec1m n\u0103ng cao, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng tr\u01b0\u1edfng l\u1ee3i nhu\u1eadn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c k\u1ebft qu\u1ea3 kinh doanh t\u1ed1t h\u01a1n.<\/span><\/li>\n<\/ul>\n

            V\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh STP<\/b><\/h2>\n

            Marriott International s\u1edf h\u1eefu m\u1ed9t s\u1ed1 chu\u1ed7i kh\u00e1ch s\u1ea1n kh\u00e1c nhau nh\u1eb1m m\u1ee5c ti\u00eau c\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3.<\/span><\/p>\n

            C\u00f4ng ty chia c\u00e1c chu\u1ed7i kh\u00e1ch s\u1ea1n c\u1ee7a m\u00ecnh th\u00e0nh n\u0103m nh\u00f3m ch\u00ednh, m\u1ed7i nh\u00f3m nh\u1eb1m m\u1ee5c ti\u00eau m\u1ed9t ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau:<\/span><\/p>\n

              \n
            • Luxury<\/b> \u2013 nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng sang tr\u1ecdng: Nh\u1eefng c\u01a1 s\u1edf n\u00e0y cung c\u1ea5p tr\u1ea3i nghi\u1ec7m sang tr\u1ecdng v\u00e0 \u0111\u1ed9c \u0111\u00e1o, bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng nh\u01b0 The Ritz-Carlton, St Regis, JW Marriott v\u00e0 W Hotels.<\/span><\/li>\n
            • Premium<\/b> \u2013 nh\u1eafm \u0111\u1ebfn c\u00e1c c\u1eb7p \u0111\u00f4i tr\u1ebb v\u00e0 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p cung c\u1ea5p c\u00e1c kh\u00e1ch s\u1ea1n tinh t\u1ebf, sang tr\u1ecdng, bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n th\u1ed1ng nh\u01b0 Marriott Hotels v\u00e0 Sheraton, c\u0169ng nh\u01b0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1eb7c bi\u1ec7t nh\u01b0 Le MERIDIEN v\u00e0 Westin.<\/span><\/li>\n
            • Select<\/b> \u2013 nh\u1eafm \u0111\u1ebfn nh\u1eefng du kh\u00e1ch \u0111\u00e3 c\u00f3 kinh nghi\u1ec7m v\u00e0 cung c\u1ea5p c\u00e1c ti\u1ec7n nghi th\u00f4ng minh v\u00e0 hi\u1ec7n \u0111\u1ea1i: C\u00e1c th\u01b0\u01a1ng hi\u1ec7u Select bao g\u1ed3m Courtyard Hotels, Four Points, Aloft Hotels v\u00e0 Moxy Hotels.<\/span><\/li>\n
            • Longer Stays<\/b> \u2013 nh\u1eafm \u0111\u1ebfn c\u00e1c gia \u0111\u00ecnh c\u00f3 tr\u1ebb em: Nh\u1eefng ti\u1ec7n nghi n\u00e0y \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf cho c\u00e1c k\u1ef3 ngh\u1ec9 d\u00e0i mang \u0111\u1ebfn c\u1ea3m gi\u00e1c nh\u01b0 \u1edf nh\u00e0, bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Marriott Executive Apartments, TownePlace Suites, element v\u00e0 Homes & Villas by Marriott International.<\/span><\/li>\n
            • Collection<\/b> \u2013 nh\u1eafm \u0111\u1ebfn kh\u00e1ch h\u00e0ng sang tr\u1ecdng cao c\u1ea5p t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t v\u00e0 \u0111\u1ed9c \u0111\u00e1o: C\u00e1c c\u01a1 s\u1edf thu\u1ed9c Collection cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m xa x\u1ec9, \u0111\u1ed9c \u0111\u00e1o, bao g\u1ed3m c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Autograph Collection Hotels, Design Hotels v\u00e0 Tribute Portfolio.<\/span><\/li>\n<\/ul>\n

              C\u00f3 th\u1ec3 th\u1ea5y, Marriott International \u0111\u00e3 t\u1ea1o ra c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch s\u1ea1n kh\u00e1c nhau, h\u01b0\u1edbng t\u1edbi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/span><\/p>\n

              M\u00f4 h\u00ecnh STP (Segmentation, Targeting, Positioning) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh STP, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb, t\u1eadp trung v\u00e0o nh\u1eefng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t, v\u00e0 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u1ea1nh tranh cho th\u01b0\u01a1ng hi\u1ec7u. Vi\u1ec7c hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t v\u1ecb tr\u00ed \u0111\u1ed9c \u0111\u00e1o v\u00e0 \u0111\u00e1ng tin c\u1eady trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

              Xem th\u00eam m\u1ed9t s\u1ed1 m\u00f4 h\u00ecnh \u0111i\u1ec3n h\u00ecnh trong marketing:<\/strong><\/em><\/p>\n

              M\u00f4 h\u00ecnh SMART \u2013 C\u00f4ng c\u1ee5 \u0111\u01a1n gi\u1ea3n cho k\u1ebf ho\u1ea1ch kinh doanh hi\u1ec7u qu\u1ea3<\/strong><\/em><\/p>\n

              Top 5 lo\u1ea1i m\u00f4 h\u00ecnh marketing ph\u1ed5 bi\u1ebfn<\/strong><\/em><\/p>\n

              \u1ee8ng d\u1ee5ng m\u00f4 h\u00ecnh PESTEL ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng kinh doanh<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              M\u00f4 h\u00ecnh STP l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. \u0110\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, m\u00f4 h\u00ecnh STP gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1ed1i \u01b0u h\u00f3a n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 g\u00f3p ph\u1ea7n \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53836"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53836"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53836\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}