{"id":53845,"date":"2023-12-20T08:59:37","date_gmt":"2023-12-20T01:59:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ap-dung-tam-ly-hoc-de-ban-hang-hieu-qua.html"},"modified":"2023-12-20T08:59:37","modified_gmt":"2023-12-20T01:59:37","slug":"ap-dung-tam-ly-hoc-de-ban-hang-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ap-dung-tam-ly-hoc-de-ban-hang-hieu-qua.html","title":{"rendered":"\u00c1p d\u1ee5ng t\u00e2m l\u00fd h\u1ecdc \u0111\u1ec3 b\u00e1n h\u00e0ng hi\u1ec7u qu\u1ea3"},"content":{"rendered":"
\n

Ai c\u0169ng nh\u00ecn ra con ng\u01b0\u1eddi th\u01b0\u1eddng mua h\u00e0ng d\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd. C\u00f3 th\u1ec3 m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u l\u00e0 \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u, nh\u01b0ng kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 b\u1ecf ti\u1ec1n ra cho nh\u1eefng th\u1ee9 h\u1ecd <\/span>c\u1ea3m th\u1ea5y <\/span><\/i>l\u00e0 t\u1ed1t nh\u1ea5t. Th\u1ebf \u0111\u1ea5y, h\u1ecd kh\u00f4ng mua th\u1ee9 t\u1ed1t nh\u1ea5t, h\u1ecd mua th\u1ee9 h\u1ecd <\/span>c\u1ea3m th\u1ea5y<\/span><\/i> t\u1ed1t nh\u1ea5t. C\u00f3 l\u00fac b\u1ea1n \u0111\u00e3 so\u1ea1n ra nh\u1eefng l\u1eddi m\u1eddi ch\u00e0o v\u1edbi l\u1eadp lu\u1eadn logic nh\u1ea5t tr\u00ean \u0111\u1eddi r\u1ed3i, v\u1eady m\u00e0 v\u1eabn kh\u00f4ng k\u00e9o n\u1ed5i \u0111\u01a1n h\u00e0ng n\u00e0o.\u00a0<\/span>V\u1eady th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 5 nguy\u00ean t\u1eafc t\u00e2m l\u00fd quan tr\u1ecdng nh\u1ea5t m\u00e0 Masterskills g\u1ee3i \u00fd cho b\u1ea1n:<\/p>\n

1. Nguy\u00ean t\u1eafc x\u00e3 h\u1ed9i<\/b><\/h2>\n

\u201cNguy\u00ean t\u1eafc x\u00e3 h\u1ed9i\u201d l\u00e0 vi\u1ec7c ch\u00fang ta nh\u00ecn v\u00e0o ng\u01b0\u1eddi kh\u00e1c \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. Th\u1ef1c ch\u1ea5t, ch\u00fang ta l\u00e0 nh\u1eefng sinh v\u1eadt s\u1ed1ng theo b\u1ea7y \u0111\u00e0n v\u00e0 h\u1eb3n nhi\u00ean s\u1ebd c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i h\u01a1n khi \u1edf trong c\u00f9ng m\u1ed9t nh\u00f3m. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 l\u00ed do c\u00e1c c\u00f4ng ty th\u01b0\u1eddng \u0111\u01b0a logo c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean website c\u1ee7a m\u00ecnh. \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 h\u1ecd n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng: \u201c\u0110\u1eebng lo, r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi \u0111\u00e3 mua c\u1ee7a ch\u00fang t\u00f4i v\u00e0 v\u1eabn h\u00e0i l\u00f2ng. Ch\u00fang t\u00f4i l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn an to\u00e0n cho b\u1ea1n\u201d.<\/span><\/p>\n

\"T\u00e2m<\/p>\n

T\u00e2m l\u00fd \u0111\u00e1m \u0111\u00f4ng trong mua h\u00e0ng<\/p>\n<\/div>\n

L\u1ef1c \u0111\u00f2n b\u1ea9y \u201cb\u1eb1ng ch\u1ee9ng x\u00e3 h\u1ed9i\u201d trong b\u00e1n h\u00e0ng<\/b><\/h3>\n

H\u00e3y l\u00e0m b\u00e0i t\u1eadp n\u00e0y:<\/b>\u00a0Tr\u01b0\u1edbc khi ti\u1ebfp c\u1eadn m\u1ed9t c\u00f4ng ty hay kh\u00e1ch h\u00e0ng n\u00e0o \u0111\u00f3, h\u00e3y li\u1ec7t k\u00ea lo\u1ea1t kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u00e0 c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m ph\u00f9 h\u1ee3p\u00a0v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi b\u1ea1n ph\u1ea3i c\u00f3 hi\u1ec3u bi\u1ebft v\u1ec1 m\u00f4 h\u00ecnh kinh doanh (\u0111\u1ed1i v\u1edbi B2B) hay \u0111\u1eb7c \u0111i\u1ec3m nh\u00e2n kh\u1ea9u h\u1ecdc, thu nh\u1eadp (\u0111\u1ed1i v\u1edbi B2C)\u00a0c\u1ee7a h\u1ecd, kh\u00f4ng th\u00ec m\u1ecdi c\u00f4ng s\u1ee9c s\u1ebd ti\u00eau tan. Ch\u1eb3ng h\u1ea1n nh\u01b0, \u0111\u1eb7t ch\u1ee7 ng\u00e2n h\u00e0ng \u0111\u1ea7u t\u01b0 ngang ng\u00e2n h\u00e0ng c\u00e1 nh\u00e2n th\u00ec b\u1ea1n s\u1ebd b\u1ecb lo\u1ea1i ngay t\u1eeb v\u00f2ng g\u1eedi xe. H\u1ecd th\u1eadm ch\u00ed c\u00f3 th\u1ec3 h\u1ecfi th\u1eb3ng b\u1ea1n \u201cB\u1ea1n c\u00f3 l\u00e0m vi\u1ec7c v\u1edbi b\u00ean n\u00e0o kh\u00e1c trong ng\u00e0nh c\u1ee7a ch\u00fang t\u00f4i kh\u00f4ng?\u201d v\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 l\u00fac b\u1ea1n c\u1ea7n nhanh ch\u00f3ng \u0111\u01b0a ra v\u00ed d\u1ee5 v\u00e0 nh\u1eefng th\u01b0\u01a1ng v\u1ee5 li\u00ean quan c\u1ee7a b\u1ea1n.<\/span><\/p>\n

D\u00f9ng c\u00e2u chuy\u1ec7n c\u1ee7a b\u00ean th\u1ee9 3:<\/b> M\u1ed9t l\u1ed7i ph\u1ed5 bi\u1ebfn l\u00e0 b\u1ea1n n\u00f3i v\u1edbi h\u1ecd b\u1ea1n s\u1ebd gi\u00fap h\u1ecd nh\u01b0 th\u1ebf n\u00e0o, thay v\u00ec ch\u1ee9ng t\u1ecf \u0111i\u1ec1u \u0111\u00f3. \u0110\u1eebng m\u01a1 h\u1ed3 nh\u1eadp nh\u1eb1ng hay d\u00f9ng th\u1ec3 b\u1ecb \u0111\u1ed9ng cho nh\u1eefng l\u1ee3i \u00edch tuy\u1ec7t v\u1eddi \u1ea5y. Thay v\u00e0o \u0111\u00f3, h\u00e3y \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u c\u1ee5 th\u1ec3 v\u1ec1 nh\u1eefng k\u1ebft qu\u1ea3 th\u1ef1c t\u1ebf b\u1ea1n \u0111\u00e3 \u0111em \u0111\u1ebfn cho nh\u1eefng c\u00f4ng ty t\u01b0\u01a1ng t\u1ef1 kh\u00e1c. \u201cC\u00f4ng ty XYZ, c\u00f3 th\u1ec3 ng\u00e0i \u0111\u00e3 qu\u00e1 quen thu\u1ed9c r\u1ed3i, \u0111\u00e3 \u0111\u1ea1t thu nh\u1eadp Marketing x10\u201d. Hay n\u1ebfu b\u1ea1n b\u00e1n h\u00e0ng cho kh\u00e1ch, h\u00e3y \u0111\u1ec3 m\u1ed9t v\u00e0i l\u1eddi khen, b\u00ecnh lu\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169 tr\u00ean trang c\u1ee7a m\u00ecnh. N\u00f3 s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi g\u1ea1t b\u1ecf lo l\u1eafng xem s\u1ea3n ph\u1ea9m hay gi\u1ea3i ph\u00e1p c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u qu\u1ea3 kh\u00f4ng.<\/span><\/p>\n

2. Nguy\u00ean t\u1eafc \u0111\u00e1p\u00a0tr\u1ea3<\/b><\/h2>\n

Con ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1p l\u1ea1i \u00e2n hu\u1ec7, d\u00f9 b\u1ea1n c\u00f3 \u0111\u00f2i h\u1ecfi hay kh\u00f4ng. \u0110i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 ph\u00e9p l\u1ecbch s\u1ef1 t\u1ed1i thi\u1ec3u. B\u1ea1n \u0111\u00e3 t\u1eebng c\u1ea3m th\u1ea5y n\u1ea3n v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f2n ch\u1eb3ng cho b\u1ea1n tr\u1ea3 ti\u1ec1n b\u1eefa t\u1ed1i nh\u01b0 m\u1ed9t l\u1eddi c\u1ea3m \u01a1n? Hay bu\u1ed3n v\u00ec ng\u01b0\u1eddi ta kh\u00f4ng ch\u1ecbu nh\u1eadn qu\u00e0 c\u1ee7a b\u1ea1n? Con ng\u01b0\u1eddi th\u01b0\u1eddng mang g\u00e1nh n\u1eb7ng t\u00e2m l\u00fd v\u1ec1 vi\u1ec7c n\u1ee3 n\u1ea7n ng\u01b0\u1eddi kh\u00e1c, v\u00e0 s\u1ebd c\u00f3 xu h\u01b0\u1edbng tr\u1ea3 n\u1ee3 \u201ch\u1eadu h\u0129nh\u201d h\u01a1n \u0111\u1ec3 tho\u00e1t kh\u1ecfi g\u00e1nh n\u1eb7ng \u1ea5y.<\/span><\/p>\n

B\u1eaft \u0111\u1ea7u \u0111\u1ec1n \u0111\u00e1p<\/b><\/h3>\n

Cho h\u1ecd m\u1ed9t \u0111\u1eb7c \u00e2n: <\/b>\u201cNgh\u1ec7 thu\u1eadt\u201d l\u00e0 l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1eadn ra r\u1eb1ng b\u1ea1n \u0111ang gi\u00fap \u0111\u1ee1 h\u1ecd m\u00e0 \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 vi\u1ec7c b\u1ea1n c\u1ea7n l\u00e0m. N\u1ebfu kh\u00f4ng, h\u1ecd s\u1ebd ngh\u0129 r\u1eb1ng b\u1ea1n l\u00e0m th\u1ebf l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u01a1ng nhi\u00ean. H\u00e3y c\u1ee9 th\u00e0nh th\u1eadt cho h\u1ecd bi\u1ebft b\u1ea1n \u0111\u00e3 ph\u1ea3i nh\u1ea3y v\u00e0o \u201cn\u01b0\u1edbc s\u00f4i l\u1eeda b\u1ecfng\u201d nh\u01b0 n\u00e0o \u0111\u1ec3 cho h\u1ecd th\u1ee9 h\u1ecd c\u1ea7n. Nh\u01b0 l\u00e0 \u201cTh\u1eadt ra, \u0111i\u1ec1u n\u00e0y s\u1ebd khi\u1ebfn t\u00f4i ph\u1ea3i n\u00f3i kh\u00f3 v\u1edbi s\u1ebfp t\u1ed5ng\u2026\u201d. \u0110\u00f3 l\u00e0 c\u00e1ch cho h\u1ecd bi\u1ebft r\u1eb1ng v\u1edbi b\u1ea1n h\u1ecd r\u1ea5t quan tr\u1ecdng. N\u1ebfu l\u00e0m t\u1ed1t, b\u1ea1n s\u1ebd th\u1ea5y nh\u1eefng y\u00eau c\u1ea7u v\u00f4 l\u00ed t\u1eeb kh\u00e1ch h\u00e0ng s\u1ebd \u00edt d\u1ea7n \u0111i, v\u00e0 h\u1ecd s\u1ebd bi\u1ebft \u01a1n s\u1ef1 t\u1eadn t\u00e2m c\u1ee7a b\u1ea1n. H\u1ecd th\u1eadm ch\u00ed c\u1ea3m th\u1ea5y c\u1ea7n l\u00e0m g\u00ec \u0111\u00f3 \u0111\u1ec3 \u0111\u1ec1n \u0111\u00e1p b\u1ea1n, v\u00e0 s\u1ebd mang l\u1ea1i nh\u1eefng c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c m\u1edbi.<\/span><\/p>\n

Nh\u1eefng chi\u1ebfc b\u00e1nh cho h\u1ee3p \u0111\u1ed3ng: <\/b>M\u1ed9t ng\u00e0y cu\u1ed1i th\u00e1ng, t\u00f4i g\u1eedi m\u1ed9t h\u1ed9p b\u00e1nh \u0111\u1ebfn ch\u1ed7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang n\u1eafm gi\u1eef h\u1ee3p \u0111\u1ed3ng c\u1ee7a m\u00ecnh. C\u00f3 \u0111\u1ee7 b\u00e1nh \u0111\u1ec3 chia cho to\u00e0n v\u0103n ph\u00f2ng, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 l\u00e0 \u201c\u0111\u1ed9ng l\u1ef1c\u201d khi\u1ebfn h\u1ecd \u0111i xin h\u1ed9 ch\u1eef k\u00ed gi\u00e1m \u0111\u1ed1c m\u00e0 t\u00f4i ch\u01b0a xin \u0111\u01b0\u1ee3c. B\u00ed m\u1eadt l\u00e0 g\u00ec \u01b0? B\u1ea1n c\u00f3 nh\u1edb s\u1ee9c m\u1ea1nh c\u1ee7a nguy\u00ean t\u1eafc \u0111\u00e1p l\u1ea1i?\u00a0<\/span><\/p>\n

3. \u00a0Nguy\u00ean t\u1eafc t\u01b0\u01a1ng ph\u1ea3n<\/strong><\/h2>\n

Nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n c\u1ee7a r\u1ea5t nhi\u1ec1u cu\u1ed9c \u0111\u00e0m ph\u00e1n: gi\u00e1 c\u1ea3 ho\u00e0n to\u00e0n ch\u1ec9 l\u00e0 t\u01b0\u01a1ng \u0111\u1ed1i. N\u1ebfu t\u00f4i n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng chi\u1ebfc \u0111\u1ed3ng h\u1ed3 b\u1eb1ng v\u00e0ng n\u00e0y gi\u00e1 200 \u0111\u00f4, b\u1ea1n s\u1ebd ngh\u0129 n\u00f3 r\u1ea5t \u0111\u1eaft ti\u1ec1n. Tuy nhi\u00ean, n\u1ebfu t\u00f4i b\u1ea3o r\u1eb1ng n\u00f3 c\u00f3 gi\u00e1 t\u1edbi 1250 \u0111\u00f4, nh\u01b0ng t\u00f4i s\u1ebd ch\u1ec9 b\u00e1n cho b\u1ea1n v\u1edbi gi\u00e1 250 \u0111\u00f4 th\u00f4i, b\u1ea1n s\u1ebd ngh\u0129 r\u1eb1ng m\u00ecnh \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u00f3n h\u1eddi. V\u00e0 kh\u1ea3 n\u0103ng l\u00e0, b\u1ea1n s\u1ebd chi nhi\u1ec1u h\u01a1n s\u1ed1 ti\u1ec1n 200 \u0111\u00f4 \u0111\u00e3 \u0111\u1ecbnh s\u1eb5n. Th\u1ef1c t\u1ebf, c\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ee9ng minh b\u1ea1n s\u1ebd c\u1ea3m th\u1ea5y c\u1ef1c k\u00ec th\u1ecfa m\u00e3n v\u1edbi v\u1ee5 mua b\u00e1n n\u00e0y, v\u00e0 s\u1ebd mua ti\u1ebfp l\u1ea7n n\u1eefa. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00ed do c\u00e1c nh\u00e0 \u0111\u00e0m ph\u00e1n s\u1ebd n\u00e2ng cao \u0111\u00f2i h\u1ecfi c\u1ee7a h\u1ecd l\u00ean v\u00e0 cu\u1ed1i c\u00f9ng s\u1ebd h\u1ea1 xu\u1ed1ng \u0111\u00fang nh\u1eefng g\u00ec h\u1ecd mu\u1ed1n m\u00e0 v\u1eabn c\u00f3 v\u1ebb h\u1ee3p l\u00ed v\u1edbi \u0111\u1ed1i t\u00e1c.<\/span><\/p>\n

N\u1ebfu b\u1ea1n \u0111\u1ec3 \u00fd k\u0129, b\u1ea1n s\u1ebd nh\u1eadn ra c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb th\u01b0\u1eddng \u00e1p d\u1ee5ng nguy\u00ean t\u1eafc t\u01b0\u01a1ng ph\u1ea3n. C\u00e1c c\u1eeda h\u00e0ng trang s\u1ee9c \u0111\u1eb7t nh\u1eefng m\u00f3n \u0111\u1eb9p nh\u1ea5t v\u00e0 to nh\u1ea5t c\u1ee7a h\u1ecd l\u00ean tr\u01b0\u1edbc v\u00e0 gi\u00fap b\u1ea1n t\u00ecm th\u1ee9 kh\u00e1c r\u1ebb h\u01a1n. C\u1eeda h\u00e0ng qu\u1ea7n \u00e1o th\u00ec b\u00e0y ra nh\u1eefng b\u1ed9 c\u00e1nh \u0111\u1eaft nh\u1ea5t, r\u1ed3i \u0111\u1ebfn r\u1ebb h\u01a1n, m\u1eb9o t\u00e2m l\u00fd n\u00e0y \u0111\u01b0\u1ee3c h\u1ecd d\u00f9ng kh\u00f4ng ng\u1eebng ngh\u1ec9.<\/span><\/p>\n

\"Thuy\u1ebft<\/p>\n

Thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng b\u1eb1ng nguy\u00ean t\u1eafc t\u01b0\u01a1ng ph\u1ea3n<\/p>\n<\/div>\n

B\u1eaft \u0111\u1ea7u m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn nh\u1ea5t<\/b><\/h3>\n

Cao tr\u01b0\u1edbc th\u1ea5p sau: \u00a0<\/b>Khi b\u00e1o gi\u00e1 v\u1edbi kh\u00e1ch h\u00e0ng, h\u00e3y \u0111\u01b0a ra to\u00e0n b\u1ed9 b\u1ea3ng gi\u00e1 theo th\u1ee9 t\u1ef1 th\u1ea5p d\u1ea7n. Cho h\u1ecd th\u1eddi gian ph\u1ea3n \u1ee9ng tr\u01b0\u1edbc khi b\u00f3ng gi\u00f3 m\u1ee9c gi\u00e1 r\u1ebb h\u01a1n. B\u1ea5t c\u1ee9 ng\u01b0\u1eddi kinh doanh n\u00e0o m\u00e0 b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t tin gi\u1ea3m gi\u00e1, chi\u1ebft kh\u1ea5u\u2026 \u0111\u1ec1u \u0111ang t\u1ef1 \u0111\u00e0o h\u1ed1 ch\u00f4n m\u00ecnh: th\u1ebf l\u00e0 ch\u1eb3ng c\u00f2n g\u00ec \u0111\u1ec3 th\u1ecfa thu\u1eadn n\u1eefa. Kh\u00e1ch h\u00e0ng s\u1ebd kh\u00f4ng ho\u00e0n to\u00e0n \u0111\u00e1nh gi\u00e1 cao tin khuy\u1ebfn m\u00e3i c\u1ee7a b\u1ea1n, m\u00e0 \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 khi\u1ebfn cho h\u1ecd mu\u1ed1n \u0111\u1eb7t ra c\u00e2u h\u1ecfi nhi\u1ec1u h\u01a1n. V\u1eady th\u00ec b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng m\u1ee9c gi\u00e1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 cao, v\u00e0 \u0111\u01b0a ra \u01b0u \u0111\u00e3i d\u1ea7n cho \u0111\u1ebfn khi h\u1ecd th\u1ecfa m\u00e3n v\u1edbi m\u1ee9c gi\u00e1 \u1ea5y.<\/span><\/p>\n

4. Nguy\u00ean t\u1eafc ch\u00ednh th\u1ed1ng<\/b><\/h2>\n

Con ng\u01b0\u1eddi th\u01b0\u1eddng v\u00f4 th\u1ee9c tin v\u00e0o nh\u1eefng th\u1ee9 c\u00f3 v\u1ebb ch\u00ednh th\u1ed1ng. Ch\u1eb3ng h\u1ea1n nh\u00ecn th\u1ea5y c\u1ea3nh s\u00e1t giao th\u00f4ng th\u00ec s\u1ebd t\u1ef1 \u0111\u1ed9ng tu\u00e2n th\u1ee7 bi\u1ec3n b\u00e1o. \u0110\u00f3 l\u00e0 v\u00ec b\u1ea1n bu\u1ed9c ph\u1ea3i tu\u00e2n theo uy quy\u1ec1n c\u1ee7a nh\u00e0 ch\u1ee9c tr\u00e1ch. V\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 nh\u1eadn di\u1ec7n nh\u1eefng \u0111i\u1ec1u ch\u00ednh th\u1ed1ng b\u1eb1ng nhi\u1ec1u c\u00e1ch: danh hi\u1ec7u, \u0111\u1ed3ng ph\u1ee5c, ch\u1eef k\u00ed\u2026<\/span><\/p>\n

M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n c\u1ee7a vi\u1ec7c ch\u00ednh th\u1ed1ng h\u00f3a m\u1ecdi th\u1ee9, \u0111\u00f3 l\u00e0 vi\u1ebft n\u00f3 ra b\u1eb1ng v\u0103n b\u1ea3n. C\u00f3 l\u1ea7n t\u00f4i g\u1eb7p m\u1ed9t v\u1ecb kh\u00e1ch h\u00e0ng k\u00ec l\u1ea1 \u0111\u1ebfn m\u1ee9c mu\u1ed1n bi\u1ebft m\u1ecdi chi ti\u1ebft nh\u1ecf nh\u1ea5t c\u1ee7a vi\u1ec7c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty s\u1ebd ho\u1ea1t \u0111\u1ed9ng th\u1ebf n\u00e0o v\u1edbi nh\u1eefng m\u00e1y m\u00f3c s\u1eb5n c\u00f3 c\u1ee7a h\u1ecd. Sau nhi\u1ec1u gi\u1edd gi\u1ea3i th\u00edch qua l\u1ea1i, t\u00f4i \u0111\u00e0nh y\u00eau c\u1ea7u b\u1ed9 ph\u1eadn Marketing \u0111\u01b0a nh\u1eefng th\u00f4ng tin \u1ea5y l\u00ean trang \u0111\u1ea7u c\u1ee7a website c\u00f4ng ty. Ngay l\u1eadp t\u1ee9c, v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. C\u00f9ng l\u00e0 nh\u1eefng t\u1eeb \u0111\u00f3, d\u00f9 gi\u1ed1ng h\u1ec7t nhau, nh\u01b0ng n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh nh\u1eefng s\u1ed1 li\u1ec7u c\u00f3 c\u0103n c\u1ee9 x\u00e1c \u0111\u00e1ng. V\u00e0 ch\u1eb3ng c\u1ea7n h\u1ecfi th\u00eam g\u00ec, h\u1ecd ch\u1ea5p nh\u1eadn lu\u00f4n \u0111\u01a1n h\u00e0ng \u0111\u00f3.<\/span><\/p>\n

H\u00e3y ch\u1ecbu tr\u00e1ch nhi\u1ec7m<\/b><\/h3>\n

T\u0103ng t\u00edn nhi\u1ec7m b\u1eb1ng c\u00e1ch vi\u1ebft ra<\/b>: B\u1ea1n c\u1ea7n chu\u1ea9n b\u1ecb t\u00e0i li\u1ec7u ch\u00ednh th\u1ed1ng b\u1eb1ng v\u0103n b\u1ea3n. H\u00e3y c\u00f9ng team Marketing c\u1ee7a b\u1ea1n t\u1ea1o ra nh\u1eefng h\u1ed3 s\u01a1 v\u00e0 trang web \u0111\u1ec3 c\u00f3 th\u1ec3 gi\u1edbi thi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Mang s\u1ebfp c\u1ee7a b\u1ea1n v\u00e0o: <\/b>\u0110\u00f4i l\u00fac, kh\u00e1ch h\u00e0ng ch\u1ec9 mu\u1ed1n bi\u1ebft r\u1eb1ng h\u1ecd \u0111ang \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c b\u1edfi ai \u0111\u00f3 c\u00f3 \u0111\u1ee7 th\u1ea9m quy\u1ec1n. Ch\u1ec9 c\u1ea7n \u0111\u01a1n gi\u1ea3n \u0111\u1ec1 c\u1eadp \u0111\u1ebfn s\u1ebfp c\u1ee7a b\u1ea1n, b\u1ea1n \u0111\u00e3 c\u00f3 th\u1ec3 \u201cb\u1ea3o hi\u1ec3m\u201d cho n\u1ed7i lo c\u1ee7a h\u1ecd.<\/span><\/p>\n

5. Nguy\u00ean t\u1eafc khan hi\u1ebfm<\/b><\/h2>\n

Ch\u00fang ta hay \u0111\u00e1nh gi\u00e1 cao nh\u1eefng th\u1ee9 hi\u1ebfm c\u00f3 kh\u00f3 t\u00ecm hay c\u00f3 v\u1ebb s\u1ebd tr\u1edf n\u00ean nh\u01b0 v\u1eady. Minh ch\u1ee9ng cho \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 th\u1ea5y \u1edf m\u1ecdi n\u01a1i. Trong cu\u1ed1n <\/span>Influence<\/span><\/i> (T\u1ea1m d\u1ecbch: S\u1ee9c \u1ea3nh h\u01b0\u1edfng)<\/em> c\u1ee7a nh\u00e0 t\u00e2m l\u00fd h\u1ecdc<\/span>Robert Cialdini c\u00f3 n\u00f3i v\u1ec1 c\u00e2u chuy\u1ec7n m\u1ed9t lo\u1ea1i b\u1ed9t gi\u1eb7t b\u1ecb c\u1ea5m \u1edf Florida, v\u00e0 ngay l\u1eadp t\u1ee9c, vi\u1ec7c s\u1eed d\u1ee5ng b\u1ed9t gi\u1eb7t n\u00e0y t\u0103ng v\u1ecdt \u1edf c\u00e1c v\u00f9ng l\u00e2n c\u1eadn. \u0110i\u1ec1u th\u00fa v\u1ecb l\u00e0, ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng th\u1ecfa m\u00e3n v\u1edbi s\u1ea3n ph\u1ea9m n\u00e0y v\u00e0 g\u00e1n m\u1ecdi \u0111\u1eb7c t\u00ednh t\u1ed1t \u0111\u1eb9p nh\u1ea5t cho n\u00f3. Nghe c\u00f3 v\u1ebb v\u00f4 l\u00ed nh\u01b0ng l\u1ea1i ho\u00e0n to\u00e0n h\u1ee3p l\u00ed.<\/span><\/p>\n

N\u1ebfu b\u1ea1n t\u1eebng b\u1ecb y\u00eau c\u1ea7u \u0111\u1eebng ch\u1ea1m tay v\u00e0o th\u1ee9 g\u00ec \u0111\u00f3 khi c\u00f2n nh\u1ecf, b\u1ea1n bi\u1ebft r\u1eb1ng b\u1ea1n s\u1ebd c\u00e0ng khao kh\u00e1t \u0111\u01b0\u1ee3c l\u00e0m \u0111i\u1ec1u \u0111\u00f3 h\u01a1n. V\u00e0 \u0111\u00f3 ch\u00ednh l\u00e0 nh\u1eefng g\u00ec \u0111ang di\u1ec5n ra h\u00e0ng ng\u00e0y trong kinh doanh, khi nh\u1eefng th\u1ee9 \u201cs\u1ed1 l\u01b0\u1ee3ng c\u00f3 h\u1ea1n\u201d \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o l\u00e0 s\u1ebd \u201cnhanh h\u1ebft\u201d. Ch\u1eafc h\u1eb3n b\u1ea1n t\u1eebng nh\u00ecn th\u1ea5y tr\u00ean c\u1eeda h\u00e0ng online ch\u1ec9 c\u00f2n 4 chi\u1ebfc \u00e1o c\u1ee7a m\u1eabu b\u1ea1n th\u00edch? \u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 s\u1ed1 h\u1eefu \u00edch cho b\u1ea1n \u0111\u00e2u, n\u00f3 ch\u1ec9 l\u00e0 c\u00e1ch b\u00e1n h\u00e0ng h\u1eefu hi\u1ec7u m\u00e0 th\u00f4i.<\/span><\/p>\n

\u00c1p d\u1ee5ng nguy\u00ean t\u1eafc khan hi\u1ebfm<\/b><\/h3>\n

T\u1ea1o n\u00ean s\u1ef1 c\u1ea5p b\u00e1ch b\u1eb1ng th\u1eddi h\u1ea1n cu\u1ed1i c\u00f9ng:<\/b> C\u00f3 nhi\u1ec1u m\u1ee9c th\u1eddi h\u1ea1n kh\u00e1c nhau \u2013 h\u1ebft\u00a0h\u1ea1n h\u1ee3p \u0111\u1ed3ng, th\u1eddi \u0111i\u1ec3m s\u1ea3n ph\u1ea9m ra m\u1eaft, chu k\u00ec kinh doanh, gi\u00e1 m\u00f9a cu\u1ed1i n\u0103m\u2026 T\u1eadp trung v\u00e0o m\u1ee9c t\u00e1c \u0111\u1ed9ng m\u1ea1nh nh\u1ea5t v\u00e0 khi\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec3u r\u1eb1ng h\u1ecd ch\u1ec9 \u0111\u01b0\u1ee3c l\u1ee3i n\u1ebfu h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c v\u00ec m\u1ee9c h\u1eddi n\u00e0y kh\u00f4ng ph\u1ea3i l\u00e0 v\u0129nh vi\u1ec5n.<\/span><\/p>\n

T\u00e2m l\u00fd h\u1ecdc c\u00f3 th\u1ec3 cho b\u1ea1n kh\u1ea3 n\u0103ng nh\u00ecn th\u1ea5u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a m\u00ecnh. D\u00f9 b\u1ea1n kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi si\u00eau ph\u00e0m, nh\u1eefng m\u1eb9o tr\u00ean ch\u1eafc ch\u1eafn s\u1ebd gi\u00fap b\u1ea1n thuy\u1ebft ph\u1ee5c \u0111\u01b0\u1ee3c h\u1ecd. \u00a0<\/span><\/p>\n

Ngu\u1ed3n: Marketo<\/em><\/p>\n

B\u00e0i li\u00ean quan:\u00a0T\u00e2m l\u00fd h\u1ecdc m\u00e0u s\u1eafc \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00e0nh vi mua h\u00e0ng<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ai c\u0169ng nh\u00ecn ra con ng\u01b0\u1eddi th\u01b0\u1eddng mua h\u00e0ng d\u1ef1a tr\u00ean c\u1ea3m nh\u1eadn c\u1ee7a h\u1ecd. C\u00f3 th\u1ec3 m\u1ee5c \u0111\u00edch ban \u0111\u1ea7u l\u00e0 \u0111\u1ec3 th\u1ecfa m\u00e3n nhu c\u1ea7u, nh\u01b0ng kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 b\u1ecf ti\u1ec1n ra cho nh\u1eefng th\u1ee9 h\u1ecd <\/span>c\u1ea3m th\u1ea5y <\/span><\/i>l\u00e0 t\u1ed1t nh\u1ea5t. Th\u1ebf \u0111\u1ea5y, h\u1ecd kh\u00f4ng mua th\u1ee9 t\u1ed1t nh\u1ea5t, h\u1ecd mua th\u1ee9 h\u1ecd <\/span>c\u1ea3m th\u1ea5y<\/span><\/i> t\u1ed1t nh\u1ea5t. C\u00f3 l\u00fac b\u1ea1n \u0111\u00e3 so\u1ea1n ra nh\u1eefng l\u1eddi m\u1eddi ch\u00e0o v\u1edbi l\u1eadp lu\u1eadn logic nh\u1ea5t tr\u00ean \u0111\u1eddi r\u1ed3i, v\u1eady m\u00e0 v\u1eabn kh\u00f4ng k\u00e9o n\u1ed5i \u0111\u01a1n h\u00e0ng n\u00e0o.\u00a0<\/span>V\u1eady th\u00ec \u0111\u00e2y s\u1ebd l\u00e0 5 nguy\u00ean t\u1eafc t\u00e2m l\u00fd quan tr\u1ecdng nh\u1ea5t m\u00e0 Masterskills g\u1ee3i \u00fd cho b\u1ea1n:<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53845"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53845"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53845\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}