{"id":53848,"date":"2023-12-20T09:00:47","date_gmt":"2023-12-20T02:00:47","guid":{"rendered":"https:\/\/masterskills.org\/blog\/tri-tue-nhan-tao-ai-co-vai-tro-nhu-the-nao-voi-marketing-trong-thoi-dai-moi.html"},"modified":"2023-12-20T09:00:47","modified_gmt":"2023-12-20T02:00:47","slug":"tri-tue-nhan-tao-ai-co-vai-tro-nhu-the-nao-voi-marketing-trong-thoi-dai-moi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/tri-tue-nhan-tao-ai-co-vai-tro-nhu-the-nao-voi-marketing-trong-thoi-dai-moi.html","title":{"rendered":"Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI c\u00f3 vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o v\u1edbi Marketing trong th\u1eddi \u0111\u1ea1i m\u1edbi"},"content":{"rendered":"
S\u1ee9c m\u1ea1nh c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI \u0111\u01b0\u1ee3c ghi nh\u1eadn \u1edf m\u1ecdi l\u0129nh v\u1ef1c \u0111\u1eb7c bi\u1ec7t l\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0m thay \u0111\u1ed5i c\u1ee5c di\u1ec7n ng\u00e0nh ti\u1ebfp th\u1ecb m\u00e0 tr\u1edf th\u00e0nh \u201cb\u00e0n \u0111\u1ea1p\u201d gi\u00fap ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, mang l\u1ea1i nhi\u1ec1u tr\u1ea3i nghi\u1ec7m ho\u00e0n h\u1ea3o h\u01a1n.\u00a0 V\u1eady\u00a0<\/strong>AI tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 c\u1ee7a Marketing th\u1eddi \u0111\u1ea1i m\u1edbi nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n
\"Tr\u00ed<\/p>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong Marketing<\/p>\n<\/div>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, n\u00f3 mang t\u1edbi cho doanh nghi\u1ec7p nhi\u1ec1u ti\u1ec1m n\u0103ng m\u1edbi. Th\u1ef1c t\u1ebf, s\u1ef1 ra \u0111\u1eddi c\u1ee7a AI \u0111\u00e3 tr\u1edf th\u00e0nh c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 hi\u1ec3u h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng th\u00f4ng qua \u201cMachine Learning\u201d.<\/span><\/p>\n

S\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a AI mang l\u1ea1i s\u1ef1 thay \u0111\u1ed5i t\u00edch c\u1ef1c c\u1ee7a Marketing v\u1ec1 m\u1ecdi kh\u00eda c\u1ea1nh:<\/p>\n

AI tr\u00edch l\u1ecdc n\u1ed9i dung<\/b><\/h2>\n

Tr\u00edch l\u1ecdc n\u1ed9i dung l\u00e0 m\u1ed9t trong nh\u1eefng \u01b0u \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a AI trong ho\u1ea1t \u0111\u1ed9ng Marketing.\u00a0<\/span><\/p>\n

B\u1ea1n c\u00f3 bao gi\u1edd th\u1eafc m\u1eafc t\u1ea1i sao danh s\u00e1ch b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh c\u00f3 \u0111\u1ebfn h\u00e0ng ngh\u00ecn ng\u01b0\u1eddi, nh\u01b0ng ch\u1ec9 m\u1ed9t s\u1ed1 \u00edt trong s\u1ed1 h\u1ecd m\u1edbi hi\u1ec3n th\u1ecb b\u00e0i \u0111\u0103ng tr\u00ean b\u1ea3ng tin c\u1ee7a b\u1ea1n?<\/span><\/p>\n

\u0110\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ef1 ng\u1eabu nhi\u00ean m\u00e0 l\u00e0 minh ch\u1ee9ng cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a AI c\u1ee5 th\u1ec3 l\u00e0 t\u00ednh n\u0103ng deep learning trong facebook \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. C\u00f4ng ngh\u1ec7 AI l\u1ecdc v\u00e0 x\u1ebfp m\u1ee9c \u0111\u1ed9 \u01b0u ti\u00ean b\u00e0i tr\u00ean b\u1ea3ng tin c\u1ee7a b\u1ea1n th\u00f4ng qua ho\u1ea1t \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c h\u00e0ng ng\u00e0y c\u1ee7a b\u1ea1n v\u1edbi danh s\u00e1ch b\u1ea1n b\u00e8.\u00a0<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 v\u1eady, AI c\u0169ng kh\u00f4ng ng\u1eebng c\u1ea3i thi\u1ec7n v\u00e0 c\u1eadp nh\u1eadt kho d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u00f3 th\u1ec3 g\u1ee3i \u00fd \u0111\u1ebfn b\u1ea1n ch\u00ednh x\u00e1c h\u01a1n m\u1ed7i ng\u00e0y.<\/span><\/p>\n

\u0110\u1eb7c bi\u1ec7t, v\u1edbi l\u0129nh v\u1ef1c Marketing, AI ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 \u201c\u0111eo b\u00e1m\u201d dai d\u1eb3ng trong kh\u00e2u retargeting (t\u00e1i x\u00e1c \u0111\u1ecbnh) c\u1ee7a n\u00f3. Nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u00e3 cho v\u00e0o gi\u1ecf h\u00e0ng nh\u01b0ng l\u1ea1i ch\u01b0a th\u1ef1c hi\u1ec7n b\u01b0\u1edbc ti\u1ebfp theo \u0111\u1ec3 t\u1ea1o th\u00e0nh \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng. N\u00f3 s\u1ebd nh\u1eafc nh\u1edf b\u1ea1n c\u1ea3 ng\u00e0y, c\u1ea3 tu\u1ea7n \u0111\u1ec3 kh\u00edch l\u1ec7 b\u1ea1n th\u1ef1c hi\u1ec7n b\u01b0\u1edbc cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1eb7t h\u00e0ng.\u00a0<\/span><\/p>\n

Qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung<\/b><\/h2>\n

Hay m\u1ed7i l\u1ea7n b\u1ea1n xem \u0111\u1ed3 \u0103n, qu\u1ea7n \u00e1o n\u00e0o. Ngay sau \u0111\u00f3 b\u1ea3ng tin Facebook c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd hi\u1ec3n th\u1ecb nh\u1eefng g\u1ee3i \u00fd t\u01b0\u01a1ng t\u1ef1. \u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a AI \u0111\u1ec1 xu\u1ea5t n\u1ed9i dung th\u00f4ng qua h\u00e0nh vi truy c\u1eadp trang, nh\u1ea5p chu\u1ed9t hay \u0111\u01a1n gi\u1ea3n l\u00e0 d\u1eebng l\u1ea1i \u1edf m\u1ed9t b\u1ee9c \u1ea3nh\/video n\u00e0o \u0111\u00f3. Theo c\u01a1 s\u1edf \u0111\u00f3 AI s\u1ebd g\u1ee3i \u00fd b\u1ea1n \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ef1 ph\u00e1t tri\u1ec3n th\u1ea7n k\u00ec v\u00e0 c\u00f3 ch\u1ee7 \u0111\u00edch c\u1ee7a c\u00f4ng c\u1ee5 deep learning trong AI.<\/span><\/p>\n

\"AI<\/p>\n

AI hi\u1ec3u \u0111\u01b0\u1ee3c h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng t\u1eeb \u0111\u00f3 gi\u00fap g\u1ee3i \u00fd n\u1ed9i dung ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

AI Nh\u1eadn di\u1ec7n t\u1eeb kh\u00f3a\u00a0<\/b><\/h2>\n

Trong ho\u1ea1t \u0111\u1ed9ng Marketing t\u1eeb kh\u00f3a ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t trong c\u00e1c chi\u1ebfn d\u1ecbch ch\u1ea1y qu\u1ea3ng c\u00e1o. C\u00f4ng vi\u1ec7c s\u1ebd \u0111\u01b0\u1ee3c \u0111\u01a1n gi\u1ea3n h\u01a1n nh\u1edd AI h\u1ed7 tr\u1ee3 nh\u1eadn di\u1ec7n t\u1eeb kh\u00f3a th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm d\u1ef1a theo nhu c\u1ea7u th\u1ef1c t\u1ebf c\u1ee7a ng\u01b0\u1eddi d\u00f9ng ti\u00eau bi\u1ec3u nh\u01b0 <\/span>Google Keyword Planner<\/span>. B\u1ea1n ch\u1ec9 c\u1ea7n g\u00f5 m\u1ed9t t\u1eeb kh\u00f3a v\u00e0o thanh t\u00ecm ki\u1ebfm, c\u00f4ng c\u1ee5 s\u1ebd \u0111\u01b0a ra nhi\u1ec1u k\u1ebft qu\u1ea3 kh\u00e1c nhau c\u00f9ng v\u1edbi s\u1ed1 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm. Nh\u1edd \u0111\u00f3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb d\u1ec5 d\u00e0ng x\u00e2y d\u1ef1ng b\u1ed9 t\u1eeb kh\u00f3a \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1edbi ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

C\u00e1 nh\u00e2n h\u00f3a ng\u01b0\u1eddi d\u00f9ng, mang l\u1ea1i t\u1ec9 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao<\/b><\/h2>\n

M\u1ed9t trong nh\u1eefng th\u1ebf m\u1ea1nh c\u1ee7a AI l\u00e0 t\u00ecm ki\u1ebfm nhanh h\u00e0ng tri\u1ec7u th\u00f4ng tin ch\u1ec9 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn. M\u1ed9t s\u1ed1 nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 t\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 x\u00e2y d\u1ef1ng quy tr\u00ecnh t\u01b0\u01a1ng t\u00e1c chuy\u00ean nghi\u1ec7p m\u00e0 c\u00f2n mang l\u1ea1i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao.\u00a0<\/span><\/p>\n

Minh ch\u1ee9ng ti\u00eau bi\u1ec3u nh\u01b0 trang Web n\u1ed5i ti\u1ebfng c\u1ee7a H\u00e0 Lan v\u1ec1 thi\u1ebft k\u1ebf trang tr\u00ed n\u1ed9i th\u1ea5t \u2013 Makeover l\u00e0 m\u1ed9t website, thu h\u00fat h\u01a1n 1,5 tri\u1ec7u kh\u00e1ch truy c\u1eadp h\u00e0ng n\u0103m. Tr\u01b0\u1edbc \u0111\u00f3 trang Makeover s\u1eed d\u1ee5ng popup \u0111\u1ec3 thu th\u1eadp \u0111\u1ecba ch\u1ec9 email c\u1ee7a kh\u00e1ch truy c\u1eadp nh\u01b0ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i th\u1ea5p. M\u1ed9t trong nh\u1eefng l\u00fd do l\u00e0 v\u00ec c\u00e1c popup c\u00f3 n\u1ed9i dung kh\u00f4ng li\u00ean quan g\u00e2y kh\u00f3 ch\u1ecbu cho kh\u00e1ch truy c\u1eadp. Makeover sau \u0111\u00f3 \u0111\u00e3 \u1ee9ng d\u1ee5ng Neru.ai \u2013 d\u1ecbch v\u1ee5 d\u00f9ng AI t\u1ef1 \u0111\u1ed9ng t\u1ea1o ra nhi\u1ec1u bi\u1ebfn th\u1ec3 n\u1ed9i dung, popup ph\u00f9 h\u1ee3p v\u1edbi ng\u1eef c\u1ea3nh c\u1ee7a ng\u01b0\u1eddi truy c\u1eadp. Makeover hi\u1ec3n th\u1ecb c\u00e1c popup c\u00f3 li\u00ean quan \u0111\u1ebfn n\u1ed9i dung ng\u01b0\u1eddi \u0111\u1ecdc \u0111ang xem tr\u00ean trang. Nh\u1edd \u0111\u00f3 \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c l\u01b0\u1ee3ng l\u1edbn ng\u01b0\u1eddi truy c\u1eadp, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ea3i thi\u1ec7n t\u00edch c\u1ef1c. \u0110i\u1ec1u \u0111\u00e1ng n\u00f3i l\u00e0 to\u00e0n b\u1ed9 c\u00e1c n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o v\u00e0 tu\u1ef3 bi\u1ebfn ho\u00e0n to\u00e0n b\u1eb1ng AI.<\/span><\/p>\n

Marketing t\u1ef1 \u0111\u1ed9ng (Automation) nh\u1edd AI, n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian<\/b><\/h2>\n

Automation c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a AI gi\u00fap ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb t\u1ef1 \u0111\u1ed9ng t\u1edbi ng\u01b0\u1eddi d\u00f9ng t\u1ed1i \u01b0u h\u01a1n. Marketing \u00e1p d\u1ee5ng t\u1ef1 \u0111\u1ed9ng ho\u00e1 (automation workflow) v\u00e0o c\u00e1c kh\u00e2u gi\u00fap n\u00e2ng cao hi\u1ec7u su\u1ea5t v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian r\u1ea5t nhi\u1ec1u. \u0110\u1eb7c bi\u1ec7t, khi tri\u1ec3n khai Automation marketing, c\u00e1c \u0111\u1ed9i nh\u00f3m trong Doanh nghi\u1ec7p s\u1ebd l\u00e0m vi\u1ec7c k\u1ebft h\u1ee3p v\u1edbi nhau, g\u1eafn k\u1ebft \u0111\u1ec3 t\u1ed1i \u01b0u t\u1ef1 \u0111\u1ed9ng h\u00f3a Kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng khi h\u1ecd di chuy\u1ec3n t\u1eeb \u0110\u1ec9nh ph\u1ec5u xu\u1ed1ng ph\u00eda d\u01b0\u1edbi \u2013 n\u01a1i b\u00e1n h\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n.<\/span><\/h3>\n

M\u1ed9t s\u1ed1 minh ch\u1ee9ng cho t\u00ednh n\u0103ng Automation Marketing th\u01b0\u1eddng g\u1eb7p nh\u01b0:<\/span><\/p>\n

    \n
  • G\u1eedi th\u00f4ng tin s\u1ea3n ph\u1ea9m khuy\u1ebfn m\u00e3i t\u1edbi kh\u00e1ch h\u00e0ng truy c\u1eadp Web<\/span><\/li>\n
  • G\u1eedi email l\u1eddi nh\u1eafc kh\u00e1ch h\u00e0ng ho\u00e0n t\u1ea5t vi\u1ec7c checkout mua h\u00e0ng.<\/span><\/li>\n
  • G\u1eedi email, tin nh\u1eafn ch\u00fac m\u1eebng sinh nh\u1eadt\u00a0<\/span><\/li>\n
  • G\u1eedi email v\u00e0 l\u1eddi m\u1eddi ch\u00e0o ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng lo\u1ea1i ng\u1eef c\u1ea3nh v\u00e0 kh\u00e1ch h\u00e0ng kh\u00e1c nhau.<\/span><\/li>\n
  • T\u1ea1o c\u00e1c m\u1eabu email t\u1ef1 \u0111\u1ed9ng g\u1eedi theo \u0111u\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103g<\/span><\/li>\n<\/ul>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, c\u0169ng c\u00f3 nh\u1eefng \u1ee9ng d\u1ee5ng Automation Marketing n\u00e2ng cao v\u00e0 ph\u1ee9c t\u1ea1p h\u01a1n.\u00a0<\/span><\/p>\n

    C\u00f3 th\u1ec3 th\u1ea5y <\/span>Marketing c\u00f3 h\u1ed7 tr\u1ee3 AI gi\u00fap gi\u00fap c\u00e1c nh\u00e0 thi\u1ebfp th\u1ecb d\u1ec5 d\u00e0ng th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u1eefng t\u1ed1i \u01b0u trong qu\u1ea3ng c\u00e1o nh\u1edd AI kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a \u0111\u1ebfn kh\u00e1ch h\u00e0ng t\u1ea1i c\u00e1c th\u1eddi \u0111i\u1ec3m th\u00edch h\u1ee3p trong v\u00f2ng \u0111\u1eddi kh\u00e1ch h\u00e0ng v\u00e0 c\u00f2n l\u00e0 \u201cch\u00eca kh\u00f3a\u201d t\u1ea1o d\u1ef1ng l\u00f2ng tin, x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    S\u1ee9c m\u1ea1nh c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI \u0111\u01b0\u1ee3c ghi nh\u1eadn \u1edf m\u1ecdi l\u0129nh v\u1ef1c \u0111\u1eb7c bi\u1ec7t l\u00e0 ho\u1ea1t \u0111\u1ed9ng Marketing. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0m thay \u0111\u1ed5i c\u1ee5c di\u1ec7n ng\u00e0nh ti\u1ebfp th\u1ecb m\u00e0 tr\u1edf th\u00e0nh \u201cb\u00e0n \u0111\u1ea1p\u201d gi\u00fap ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n, mang l\u1ea1i nhi\u1ec1u tr\u1ea3i […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53848"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53848"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53848\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}