{"id":53872,"date":"2023-12-20T09:06:38","date_gmt":"2023-12-20T02:06:38","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cap-nhat-moi-nhat-ve-xu-huong-digital-marketing-2023-tai-viet-nam.html"},"modified":"2023-12-20T09:06:38","modified_gmt":"2023-12-20T02:06:38","slug":"cap-nhat-moi-nhat-ve-xu-huong-digital-marketing-2023-tai-viet-nam","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cap-nhat-moi-nhat-ve-xu-huong-digital-marketing-2023-tai-viet-nam.html","title":{"rendered":"C\u1eadp nh\u1eadt m\u1edbi nh\u1ea5t v\u1ec1 xu h\u01b0\u1edbng Digital Marketing t\u1ea1i Vi\u1ec7t Nam\u00a0"},"content":{"rendered":"
\n

Th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00ean ng\u00f4i, digital marketing c\u0169ng c\u00f3 nhi\u1ec1u \u0111\u1ed5i m\u1edbi trong n\u0103m t\u1ea1o n\u00ean m\u1ed9t \u201c\u0111\u01b0\u1eddng \u0111ua\u201d cho c\u00e1c doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n\u00a0c\u00f3 nh\u1eefng \u0111\u1ed5i m\u1edbi b\u1eaft k\u1ecbp xu h\u01b0\u1edbng \u0111\u1ec3 t\u1ea1o th\u1ebf c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7.\u00a0<\/strong>V\u1eady xu h\u01b0\u1edbng digital marketing h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay l\u00e0 g\u00ec?<\/strong><\/p>\n

Digital marketing lu\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, mang l\u1ea1i l\u1ee3i nhu\u1eadn. C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, n\u0103m \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e1nh gi\u00e1 l\u00e0 n\u0103m \u201cb\u00f9ng n\u1ed5\u201d v\u1edbi c\u00e1c xu h\u01b0\u1edbng nh\u01b0:\u00a0<\/span><\/p>\n

Facebook v\u00e0 Google ti\u1ebfp t\u1ee5c d\u1eabn \u0111\u1ea7u trong th\u1ecb tr\u01b0\u1eddng qu\u1ea3ng c\u00e1o<\/b><\/h2>\n

Facebook v\u00e0 google l\u00e0 2 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp \u0111\u01b0\u1ee3c nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e1nh gi\u00e1 cao. Th\u1ef1c t\u1ebf cho th\u1ea5y doanh thu t\u1eeb 2 n\u1ec1n t\u1ea3ng n\u00e0y chi\u1ebfm t\u1edbi 70% trong th\u1ecb ph\u1ea7n qu\u1ea3ng c\u00e1o \u1edf c\u00e1c doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

\"Xu<\/p>\n

Xu h\u01b0\u1edbng Digital Marketing <\/p>\n<\/div>\n

Ngo\u00e0i 2 n\u1ec1n t\u1ea3ng n\u00e0y, ch\u00fang ta th\u1ea5y s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a Tiktok \u2013 n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u01b0\u1ee3c gi\u1edbi tr\u1ebb \u01b0a th\u00edch, \u0111\u1eb7c bi\u1ec7t l\u00e0 th\u1ebf h\u1ec7 GenZ. M\u1eb7c d\u00f9 r\u1ea5t ph\u1ed5i bi\u1ebfn, th\u1eadm ch\u00ed tr\u1edf th\u00e0nh \u201cc\u01a1n s\u00f3ng\u201d trong m\u1ea1ng x\u00e3 h\u1ed9i. Tuy nhi\u00ean, so v\u1edbi Facebook v\u00e0 google, tiktok kh\u00f4ng \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e1nh gi\u00e1 cao. T\u1ea1i th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam, <\/span>Tiktok v\u1eabn sau Zalo.\u00a0<\/span><\/p>\n

Google v\u1eabn l\u00e0 n\u1ec1n t\u1ea3ng qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng nh\u1eafm \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau cao. C\u00f2n facebook c\u00f3 th\u1ebf m\u1ea1nh t\u1ed1t v\u1ec1 s\u1ee9c lan truy\u1ec1n m\u1ea1ng x\u00e3 h\u1ed9i c\u00f9ng \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 AI gi\u00fap t\u1ed1i \u01b0u hi\u1ec3n th\u1ecb qu\u1ea3ng c\u00e1o. B\u1edfi v\u1eady n\u0103m , <\/span>Facebook v\u00e0 google v\u1eabn l\u00e0 xu th\u1ebf ti\u1ebfp th\u1ecb tr\u1ecdng \u0111i\u1ec3m.\u00a0<\/span><\/p>\n

Xu h\u01b0\u1edbng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed d\u1ecbch chuy\u1ec3n c\u00f3 l\u1ee3i cho B2C<\/b><\/h2>\n

S\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Shopee, Tiki, Lazada,\u2026 \u0111\u00e3 thu h\u00fat r\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng. V\u1edbi l\u1ee3i th\u1ebf ph\u1ea1m vi ti\u1ebfp c\u1eadn to\u00e0n c\u1ea7u \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ea3nh \u0111\u1ea5t \u201cm\u00e0u m\u1ee1\u201d cho nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn, nh\u1ecf th\u1eadm ch\u00ed l\u00e0 c\u00e1c t\u01b0 v\u1ea5n trong ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng. Tuy nhi\u00ean t\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n t\u1ea1i, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u00e1n c\u0169ng b\u1eaft \u0111\u1ea7u \u0111\u1ebfn \u0111i\u1ec3m b\u00e3o h\u00f2a. M\u1ee9c ph\u00ed s\u00e0n cao v\u00e0 c\u00e1c quy \u0111\u1ecbnh si\u1ebft ch\u1eb7t khi\u1ebfn ng\u01b0\u1eddi b\u00e1n g\u1eb7p nhi\u1ec1u kh\u00f3 kh\u0103n h\u01a1n, nh\u1ea5t l\u00e0 v\u1edbi t\u01b0 nh\u00e2n nh\u1ecf l\u1ebb. Xu h\u01b0\u1edbng s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u1eadp trung t\u1edbi th\u1ecb tr\u01b0\u1eddng B2C, t\u1ee9c c\u01a1 h\u1ed9i cho c\u00e1c doanh nghi\u1ec7p c\u00f3 ngu\u1ed3n kinh ph\u00ed l\u1edbn trong ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng.\u00a0<\/span><\/p>\n

Xu h\u01b0\u1edbng video ng\u1eafn tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng<\/strong><\/h2>\n

Video Marketing s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i, b\u1edfi ph\u1ea7n l\u1edbn ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng c\u00f3 th\u00f3i quen t\u00ecm hi\u1ec3u th\u00f4ng tin b\u1eb1ng video tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m. C\u00f2n v\u1edbi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, video l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1eafc l\u1ef1c \u0111\u1ec3 ti\u1ebfp th\u1ecb, truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn v\u00e0 hi\u1ec7u qu\u1ea3. Nh\u1edd \u0111\u00f3 t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n t\u1edbi ng\u01b0\u1eddi d\u00f9ng.\u00a0<\/span><\/p>\n

Tuy nhi\u00ean, lo\u1ea1i h\u00ecnh \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao \u1edf \u0111\u00e2y l\u00e0 Short Video. Hi\u1ec7n c\u00e1c n\u1ec1n t\u1ea3ng Tiktok, Reels, Youtube Short,\u2026 \u0111ang th\u1ef1c hi\u1ec7n r\u1ea5t t\u1ed1t c\u00e1c lo\u1ea1i n\u00e0y video n\u00e0y.<\/span><\/p>\n

V\u1edbi xu h\u01b0\u1edbng n\u00e0y, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung \u0111a d\u1ea1ng, s\u00e1ng t\u1ea1o tr\u00ean m\u1ecdi \u0111\u1ecbnh d\u1ea1ng, t\u00ecm c\u00e1ch n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng b\u00e1 \u0111\u1ec3 n\u1ed9i dung \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i t\u1ed1t h\u01a1n. Ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 k\u1ebft h\u1ee3p c\u00f9ng v\u1edbi c\u00e1c ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng (influencer), c\u00e1c KOL\u2026 \u0111\u1ec3 t\u0103ng c\u01a1 h\u1ed9i n\u1ed9i dung \u0111\u01b0\u1ee3c viral v\u00e0 h\u01b0\u1edfng \u1ee9ng r\u1ed9ng r\u00e3i.<\/span><\/p>\n

Xu h\u01b0\u1edbng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI trong Digital Marketing (ARTIFICIAL INTELLIGENCE)<\/b><\/h2>\n

Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb th\u1ef1c hi\u1ec7n qu\u1ea3ng c\u00e1o mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00f4ng m\u1edbi. Tuy nhi\u00ean t\u1edbi n\u0103m \u0111\u01b0\u1ee3c \u0111\u1ea9y m\u1ea1nh h\u01a1n \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00f3 s\u1ef1 ra \u0111\u1eddi c\u1ee7a b\u1ed9 c\u00f4ng c\u1ee5 Generative AI<\/b> \u0111\u01b0\u1ee3c google c\u00f4ng b\u1ed1 trong s\u1ef1 ki\u1ec7n Google Marketing Live n\u0103m .<\/p>\n

\"Generative<\/p>\n

Xu h\u01b0\u1edbng digital marketing : Generative AI h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o, t\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

Nh\u1edd s\u1ef1 gi\u00fap s\u1ee9c c\u1ee7a AI, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1ebd thu\u1eadn l\u1ee3i h\u01a1n trong vi\u1ec7c x\u00e2y d\u1ef1ng t\u1eeb kh\u00f3a, m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh,\u2026 ph\u00f9 h\u1ee3p cho t\u1eebng chi\u1ebfn d\u1ecbch, ti\u1ebfp c\u1eadn \u0111\u00fang kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

Marketing h\u1ed9i tho\u1ea1i\u00a0<\/strong><\/h2>\n

\u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u201cb\u00f9ng n\u1ed5\u201d trong th\u1eddi gian t\u1edbi. Th\u1ef1c t\u1ebf, ng\u01b0\u1eddi d\u00f9ng th\u01b0\u1eddng \u0111\u00e1nh gi\u00e1 cao c\u00e1ch th\u1ee9c li\u00ean h\u1ec7 nhanh trong trong h\u00e0nh tr\u00ecnh mua h\u00e0ng. H\u1ecd kh\u00f4ng th\u00edch ch\u1edd \u0111\u1ee3i hay ph\u1ea3i \u0111i\u1ec1n v\u00e0o bi\u1ec3u m\u1eabu. C\u00e1i h\u1ecd c\u1ea7n l\u00e0 c\u00f3 l\u1eddi gi\u1ea3i \u0111\u00e1p, t\u01b0 v\u1ea5n t\u1ee9c th\u1eddi ngay khi h\u1ecd c\u1ea7n. B\u1edfi v\u1eady Marketing h\u1ed9i tho\u1ea1i tr\u1edf th\u00e0nh xu h\u01b0\u1edbng <\/span>digital marketing nh\u1eb1m m\u1ee5c \u0111\u00edch gia t\u0103ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

Marketing h\u1ed9i tho\u1ea1i \u2013 ti\u1ebfp th\u1ecb \u0111\u00e0m tho\u1ea1i s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AI nh\u01b0 chatbot h\u1ed7 tr\u1ee3 con ng\u01b0\u1eddi t\u1ea1o tr\u00f2 chuy\u1ec7n t\u1ee9c th\u1eddi v\u1edbi kh\u00e1ch h\u00e0ng. Ngay khi kh\u00e1ch h\u00e0ng g\u1eedi tin nh\u1eafn, chatbot s\u1ebd th\u1ef1c hi\u1ec7n tr\u1ea3 l\u1eddi theo k\u1ecbch b\u1ea3n c\u00f3 s\u1eb5n v\u1edbi nh\u1eefng c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. D\u0129 nhi\u00ean n\u00f3 ch\u1ec9 mang t\u00ednh ch\u1ea5t h\u1ed7 tr\u1ee3, ti\u1ebfp \u0111\u00f3 con ng\u01b0\u1eddi s\u1ebd tham gia v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng trong t\u1eebng tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3.\u00a0<\/span><\/p>\n

Xu h\u01b0\u1edbng l\u00e0 m\u1ed9t trong nh\u1eefng ti\u1ec1n \u0111\u1ec1 quan tr\u1ecdng \u0111\u1ec3 c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb ph\u00e1t tri\u1ec3n, th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o, ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y \u0111\u1ed3ng ngh\u0129a, n\u1ebfu b\u1ea1n b\u1ecf qua xu h\u01b0\u1edbng n\u00e0y th\u00ec r\u1ea5t kh\u00f3 kh\u0103n trong vi\u1ec7c t\u1ea1o th\u1ebf c\u1ea1nh tranh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Th\u1ebf gi\u1edbi ti\u1ebfp th\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 l\u00ean ng\u00f4i, digital marketing c\u0169ng c\u00f3 nhi\u1ec1u \u0111\u1ed5i m\u1edbi trong n\u0103m t\u1ea1o n\u00ean m\u1ed9t \u201c\u0111\u01b0\u1eddng \u0111ua\u201d cho c\u00e1c doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n\u00a0c\u00f3 nh\u1eefng \u0111\u1ed5i m\u1edbi b\u1eaft k\u1ecbp xu h\u01b0\u1edbng \u0111\u1ec3 t\u1ea1o th\u1ebf c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7.\u00a0<\/strong>V\u1eady xu h\u01b0\u1edbng digital marketing h\u00e0ng \u0111\u1ea7u hi\u1ec7n nay l\u00e0 g\u00ec?<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53872"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53872"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53872\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}