{"id":53878,"date":"2023-12-20T09:08:37","date_gmt":"2023-12-20T02:08:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/vong-doi-san-pham-la-gi-chien-luoc-marketing-cho-tung-giai-doan-vong-doi-san-pham.html"},"modified":"2023-12-20T09:08:37","modified_gmt":"2023-12-20T02:08:37","slug":"vong-doi-san-pham-la-gi-chien-luoc-marketing-cho-tung-giai-doan-vong-doi-san-pham","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/vong-doi-san-pham-la-gi-chien-luoc-marketing-cho-tung-giai-doan-vong-doi-san-pham.html","title":{"rendered":"V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec? Chi\u1ebfn l\u01b0\u1ee3c marketing cho t\u1eebng giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m"},"content":{"rendered":"
\n

B\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u c\u00f3 th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng. V\u1eady t\u1ea1i sao \u201ctu\u1ed5i th\u1ecd\u201d c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m l\u1ea1i kh\u00e1c nhau \u0111\u1ebfn v\u1eady? C\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ec9 b\u00e1m tr\u1ee5 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0i th\u00e1ng, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m n\u0103m. C\u00e2u tr\u1ea3 l\u1eddi bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1: lo\u1ea1i s\u1ea3n ph\u1ea9m, b\u1ed1i c\u1ea3nh kinh t\u1ebf, \u0111\u1ecba l\u00fd, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thay \u0111\u1ed5i, \u00e1p l\u1ef1c c\u1ea1nh tranh, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p\u2026 Ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, th\u00ec s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 2 y\u1ebfu t\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c \u0111\u1ec3 k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd s\u1ea3n ph\u1ea9m. V\u1ec1 b\u1ea3n ch\u1ea5t, h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u2013 t\u1eeb khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ebfn khi suy t\u00e0n \u2013 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. T\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111i theo qu\u1ef9 \u0111\u1ea1o v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 can thi\u1ec7p v\u00e0o qu\u1ef9 \u0111\u1ea1o \u0111\u00f3 b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p. Do \u0111\u00f3, vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n th\u00fac \u0111\u1ea9y s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ti\u1ebfp theo sau \u0111\u00f3.\u00a0\u00a0<\/span><\/p>\n

V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/b><\/h2>\n

V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m (trong ti\u1ebfng Anh l\u00e0 \u201cProduct Life Cycle\u201d) l\u00e0 s\u1ef1 n\u1ed1i ti\u1ebfp c\u00e1c giai \u0111o\u1ea1n s\u1ea3n ph\u1ea9m, k\u1ec3 t\u1eeb l\u00fac s\u1ea3n ph\u1ea9m b\u1eaft \u0111\u1ea7u \u0111\u01b0\u1ee3c ra m\u1eaft cho \u0111\u1ebfn khi s\u1ea3n ph\u1ea9m suy tho\u00e1i v\u00e0 b\u1ecb lo\u1ea1i b\u1ecf kh\u1ecfi th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

\"V\u00f2ng<\/p>\n

V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m l\u00e0 g\u00ec?<\/p>\n<\/div>\n

H\u1ea7u h\u1ebft, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng li\u00ean quan \u0111\u1ebfn c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, hay t\u00f9y ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, v\u00e0 ngu\u1ed3n l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n

C\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing t\u01b0\u01a1ng \u1ee9ng<\/b><\/h2>\n

Trong marketing, s\u01a1 \u0111\u1ed3 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m th\u01b0\u1eddng tr\u1ea3i qua 4 giai \u0111o\u1ea1n: Gi\u1edbi thi\u1ec7u \u2013 T\u0103ng tr\u01b0\u1edfng \u2013 Tr\u01b0\u1edfng th\u00e0nh \u2013 Suy tho\u00e1i.<\/span><\/p>\n

M\u1ed7i s\u1ea3n ph\u1ea9m s\u1ebd t\u1ed3n t\u1ea1i m\u1ed9t kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau trong t\u1eebng giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi, t\u00f9y thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0: lo\u1ea1i s\u1ea3n ph\u1ea9m, s\u1ef1 thay \u0111\u1ed5i c\u1ee7a b\u1ed1i c\u1ea3nh kinh t\u1ebf hay th\u00f3i quen ti\u00eau d\u00f9ng, c\u00e1c n\u1ed7 l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p\u2026.V\u00ec th\u1ebf, kh\u00f4ng c\u00f3 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh x\u00e1c n\u00e0o c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u1ee5 th\u1ec3 kho\u1ea3ng th\u1eddi gian c\u1ee7a m\u1ed7i giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

Ngo\u00e0i ra, nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 v\u00f2ng \u0111\u1eddi ng\u1eafn hay d\u00e0i s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o th\u1ecb tr\u01b0\u1eddng, l\u0129nh v\u1ef1c, lo\u1ea1i s\u1ea3n ph\u1ea9m hay c\u00e1c t\u00e1c nh\u00e2n b\u00ean ngo\u00e0i c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing t\u01b0\u01a1ng \u1ee9ng<\/p>\n<\/div>\n

Giai \u0111o\u1ea1n 1: Ra m\u1eaft\/ gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m<\/b><\/h3>\n

\u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean m\u00e0 s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c tung ra th\u1ecb tr\u01b0\u1eddng, v\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd bi\u1ebft \u0111\u1ebfn s\u1ef1 t\u1ed3n c\u1ee7a ch\u00fang.\u00a0<\/span><\/p>\n

Trong giai \u0111o\u1ea1n n\u00e0y, doanh s\u1ed1 b\u00e1n h\u00e0ng th\u01b0\u1eddng th\u1ea5p do s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft, ch\u01b0a c\u00f3 t\u1ec7p kh\u00e1ch h\u00e0ng \u1ed5n \u0111\u1ecbnh. Th\u00f4ng th\u01b0\u1eddng, m\u1ee5c ti\u00eau ti\u00ean quy\u1ebft c\u1ee7a giai \u0111o\u1ea1n n\u00e0y c\u0169ng kh\u00f4ng ph\u1ea3i doanh s\u1ed1, m\u00e0 l\u00e0 t\u00ecm ch\u1ed7 \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng, v\u00e0 t\u1ea1o th\u1ecb ph\u1ea7n cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a doanh nghi\u1ec7p. Giai \u0111o\u1ea1n n\u00e0y,\u00a0 doanh nghi\u1ec7p s\u1ebd ph\u1ea3i m\u1ea5t r\u1ea5t nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng. C\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u1edf giai \u0111o\u1ea1n n\u00e0y s\u1ebd th\u01b0\u1eddng t\u1eadp trung \u0111\u1ea7u t\u01b0 nhi\u1ec1u v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o nh\u1eb1m x\u00e2y d\u1ef1ng\u00a0 nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi. N\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng \u1edf giai \u0111o\u1ea1n ti\u1ebfp th\u1ecb n\u00e0y th\u00ec kh\u1ea3 n\u0103ng thu h\u1ed3i v\u1ed1n v\u00e0 b\u00f9ng n\u1ed5 doanh thu \u1edf giai \u0111o\u1ea1n ti\u1ebfp theo s\u1ebd r\u1ea5t cao.\u00a0<\/span><\/p>\n

\"Giai<\/p>\n

Giai \u0111o\u1ea1n ra m\u1eaft\/ gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n \u201cRa m\u1eaft\/ gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m\u201d:<\/b><\/p>\n

\u1ede giai \u0111o\u1ea1n n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o, ti\u1ebfp th\u1ecb:<\/i><\/b>ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i, ch\u1ea1y ads, s\u1ea3n xu\u1ea5t c\u00e1c \u1ea5n ph\u1ea9m truy\u1ec1n th\u00f4ng, h\u1ee3p t\u00e1c v\u1edbi ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, KOL \u0111\u1ec3 t\u1ea1o danh ti\u1ebfng cho s\u1ea3n ph\u1ea9m nh\u1eb1m t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, ti\u1ebfp c\u1eadn c\u00e0ng nhi\u1ec1u kh\u00e1ch h\u00e0ng c\u00e0ng t\u1ed1t.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1: <\/i><\/b>\u0111\u1ecbnh gi\u00e1 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u1ee9c t\u1ea1p v\u00ec ph\u1ea3i c\u00e2n \u0111\u1ed1i nhi\u1ec1u y\u1ebfu t\u1ed1: chi ph\u00ed s\u1ea3n xu\u1ea5t, ti\u1ebfp th\u1ecb, nh\u00e2n s\u1ef1, \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m, ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ed1i c\u1ea3nh kinh t\u1ebf, s\u1ef1 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng ph\u1ed5 bi\u1ebfn trong giai \u0111o\u1ea1n th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng:<\/span><\/p>\n

    \n
  • Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp: thi\u1ebft l\u1eadp m\u1ed9t m\u1ee9c gi\u00e1 th\u1ea5p \u0111\u1ec3 nhanh ch\u00f3ng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, sau \u0111\u00f3 c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m t\u00f9y theo m\u1ee9c \u0111\u1ed9 th\u00e2m nh\u1eadp ho\u1eb7c c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng kh\u00e1c.<\/span><\/li>\n
  • Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng: thi\u1ebft l\u1eadp m\u1ed9t m\u1ee9c gi\u00e1 cao ngay t\u1eeb ban \u0111\u1ea7u \u0111\u1ec3 khai th\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 s\u1ee9c mua cao v\u00e0 nhanh ch\u00f3ng thu h\u1ed3i v\u1ed1n, sau \u0111\u00f3 gi\u1ea3m d\u1ea7n gi\u00e1 s\u1ea3n ph\u1ea9m khi th\u1ecb tr\u01b0\u1eddng b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n. \u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u00f4ng th\u01b0\u1eddng l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed9c quy\u1ec1n ho\u1eb7c c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao.<\/span><\/li>\n
  • Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ea1nh tranh: thi\u1ebft l\u1eadp m\u1ed9t m\u1ee9c gi\u00e1 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7 \u0111\u00e3 t\u1ed3n t\u1ea1i s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<\/ul>\n

    Xem th\u00eam:\u00a0C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn trong marketing<\/strong><\/em><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng nh\u00e0 ph\u00e2n ph\u1ed1i\/ \u0111\u1ea1i l\u00fd\/ n\u1ec1n t\u1ea3ng b\u00e1n l\u1ebb:<\/i><\/b> c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng m\u1ed9t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c: ph\u00e2n ph\u1ed1i \u0111\u1ea1i tr\u00e0, ph\u00e2n ph\u1ed1i tr\u1ef1c ti\u1ebfp, ph\u00e2n ph\u1ed1i chuy\u00ean s\u00e2u, ph\u00e2n ph\u1ed1i gi\u00e1n ti\u1ebfp, ph\u00e2n ph\u1ed1i c\u00f3 ch\u1ecdn l\u1ecdc, ph\u00e2n ph\u1ed1i \u0111\u1ed9c quy\u1ec1n\u2026<\/span><\/p>\n

    Giai \u0111o\u1ea1n 2: T\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n<\/b><\/h3>\n

    T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u0111\u00f3n nh\u1eadn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00f3 c\u0169ng \u0111\u00e3 c\u00f3 th\u1ecb ph\u1ea7n nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0 Trong giai \u0111o\u1ea1n n\u00e0y, t\u1ef7 l\u1ec7 mua h\u00e0ng <\/span>v\u00e0 doanh s\u1ed1 \u0111ang c\u00f3 xu h\u01b0\u1edbng t\u0103ng l\u00ean, c\u0169ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eaft \u0111\u1ea7u nh\u1eadn th\u1ea5y ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a b\u1ea1n, h\u1ecd s\u1ebd theo d\u00f5i s\u1ef1 ph\u00e1t tri\u1ec3n n\u00e0y v\u00e0 c\u00f3 th\u1ec3 c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i c\u1ea1nh tranh.<\/span><\/p>\n

    \"Giai<\/p>\n

    Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

    Chi\u1ebfn l\u01b0\u1ee3c marketing s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n \u201cT\u0103ng tr\u01b0\u1edfng v\u00e0 ph\u00e1t tri\u1ec3n\u201d:<\/b><\/p>\n

    \u1ede giai \u0111o\u1ea1n n\u00e0y<\/span>, doanh nghi\u1ec7p ph\u1ea3i th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn l\u01b0\u1ee3c duy tr\u00ec th\u01b0\u01a1ng hi\u1ec7u, chuy\u1ec3n t\u1eeb thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng sang thi\u1ebft l\u1eadp s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, m\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a giai \u0111o\u1ea1n n\u00e0y s\u1ebd chuy\u1ec3n sang m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n v\u00e0 t\u0103ng doanh thu. V\u00ec v\u1eady, c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1ebd c\u1ea7n \u0111i\u1ec1u ch\u1ec9nh l\u1ea1i, v\u00ed d\u1ee5:<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1:<\/i><\/b>c\u1ea7n c\u00e2n nh\u1eafc l\u1ea1i chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ban \u0111\u1ea7u, c\u00f3 th\u1ec3 t\u0103ng ho\u1eb7c gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m t\u00f9y theo m\u1ee9c \u0111\u1ed9 ch\u1ea5p nh\u1eadn gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c.<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c s\u1ea3n ph\u1ea9m:<\/i><\/b> t\u1eadp trung c\u1ea3i ti\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng:<\/i><\/b> N\u1ebfu th\u00f4ng \u0111i\u1ec7p c\u1ee7a giai \u0111o\u1ea1n tr\u01b0\u1edbc mang t\u00ednh gi\u1edbi thi\u1ec7u, qu\u1ea3ng b\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m, c\u00f4ng ngh\u1ec7 c\u1ee7a s\u1ea3n ph\u1ea9m, \u0111\u1eb7c \u0111i\u1ec3m, t\u00ednh ch\u1ea5t, c\u00f4ng d\u1ee5ng\u2026 \u0111\u1ec3 t\u1ea1o nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, th\u00ec \u1edf giai \u0111o\u1ea1n n\u00e0y n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh m\u1ea3ng feedback, chia s\u1ebb tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng,\u2026 C\u00e1c \u0111\u00e1nh gi\u00e1 review gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 tin c\u1eady cho doanh nghi\u1ec7p, kho\u1ea3ng <\/span>63% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng mua h\u00e0ng t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 \u0111\u00e1nh gi\u00e1 t\u1ed1t.<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c influencer marketing:<\/i><\/b>N\u1ebfu \u1edf giai \u0111o\u1ea1n ra m\u1eaft, doanh nghi\u1ec7p h\u1ee3p t\u00e1c v\u1edbi c\u00e1c celeb, KOL v\u1edbi m\u1ee5c \u0111\u00edch ch\u00ednh l\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m \u0111\u1ebfn c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t, th\u00ec \u1edf giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u1ee3p t\u00e1c v\u1edbi c\u00e1c KOC, c\u00e1c micro influencer \u0111\u1ec3 ti\u1ebfp c\u1eadn ch\u00ednh x\u00e1c nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, c\u00f3 nhu c\u1ea7u \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, nh\u1eb1m gia t\u0103ng doanh s\u1ed1.\u00a0<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m: <\/i><\/b>ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh m\u1edf r\u1ed9ng c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 c\u1eeda h\u00e0ng b\u00e1n l\u1ebb \u0111\u1ec3 d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn s\u1ea3n ph\u1ea9m t\u1edbi tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

    Giai \u0111o\u1ea1n 3: Tr\u01b0\u1edfng th\u00e0nh<\/b><\/h3>\n

    Khi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ea1t \u0111\u1ebfn giai \u0111o\u1ea1n n\u00e0y t\u1ee9c l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n hi\u1ec7n \u0111\u00e3 \u201cch\u1ed7 \u0111\u1ee9ng\u201d nh\u1ea5t \u0111\u1ecbnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c s\u1ea3n xu\u1ea5t, quy tr\u00ecnh s\u1ea3n xu\u1ea5t, chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i v\u00e0 quy tr\u00ecnh b\u00e1n h\u00e0ng \u0111\u00e3 \u0111i v\u00e0o giai \u0111o\u1ea1n duy tr\u00ec \u1ed5n \u0111\u1ecbnh. Do \u0111\u00f3, chi ph\u00ed ti\u1ebfp th\u1ecb <\/span>c\u00f3 th\u1ec3 th\u1ea5p h\u01a1n nhi\u1ec1u so v\u1edbi c\u00e1c giai \u0111o\u1ea1n v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc \u0111\u00f3. \u0110\u00e2y l\u00e0 g<\/span>iai \u0111o\u1ea1n mang l\u1ea1i l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh nh\u1ea5t, v\u00e0 c\u0169ng l\u00e0 c\u00f3 th\u1ec3 x\u1ea3y ra t\u00ecnh tr\u1ea1ng b\u00e3o ho\u00e0 th\u1ecb tr\u01b0\u1eddng.\u00a0<\/span><\/p>\n

    \"Giai<\/p>\n

    Giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

    Chi\u1ebfn l\u01b0\u1ee3c marketing s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n \u201cTr\u01b0\u1edfng th\u00e0nh\u201d:<\/b><\/p>\n

    \u0110\u00e2y l\u00e0 giai \u0111o\u1ea1n m\u00e0 doanh nghi\u1ec7p c\u1ea7n c\u00f3 th\u00eam nh\u1eefng n\u1ed7 l\u1ef1c mang t\u00ednh \u0111\u1ed5i m\u1edbi, \u0111\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn \u1ed5n \u0111\u1ecbnh, tr\u00e1nh \u0111\u1ec3 s\u1ea3n ph\u1ea9m chuy\u1ec3n sang giai \u0111o\u1ea1n suy tho\u00e1i. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd th\u1ef1c hi\u1ec7n trong giai \u0111o\u1ea1n n\u00e0y:<\/span><\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t ho\u00e1 s\u1ea3n ph\u1ea9m:<\/i><\/b>kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1, kh\u00e1c bi\u1ec7t v\u1ec1 thu\u1ed9c t\u00ednh s\u1ea3n ph\u1ea9m, kh\u00e1c bi\u1ec7t v\u1ec1 hi\u1ec7u su\u1ea5t v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, kh\u00e1c bi\u1ec7t v\u1ec1 \u0111\u1ed9 tin c\u1eady, kh\u00e1c bi\u1ec7t v\u1ec1 d\u1ecbch v\u1ee5 sau b\u00e1n h\u00e0ng,\u2026C\u00f3 ngh\u0129a l\u00e0, doanh nghi\u1ec7p c\u1ea7n c\u1ea3i ti\u1ebfn v\u00e0 l\u00e0m m\u1edbi s\u1ea3n ph\u1ea9m, c\u00f3 th\u1ec3 l\u00e0 bao b\u00ec, t\u00ednh n\u0103ng, ch\u1ea5t l\u01b0\u1ee3ng, hay ph\u00e1t tri\u1ec3n d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng\u2026 \u0111\u1ec3 duy tr\u00ec v\u00e0 gia t\u0103ng \u01b0u th\u1ebf, th\u1ecb ph\u1ea7n c\u1ee7a m\u00ecnh.<\/span><\/p>\n

    C\u00e1c chi\u1ebfn l\u01b0\u1ee3c k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd s\u1ea3n ph\u1ea9m:<\/i><\/b> \u0111\u1ea9y m\u1ea1nh truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o (khuy\u1ebfn m\u00e3i, gi\u1ea3m gi\u00e1 \u0111\u1ec3 t\u1ea1o l\u1ee3i th\u1ebf\u00a0 c\u1ea1nh tranh v\u1ec1 gi\u00e1), t\u00ecm ki\u1ebfm v\u00e0 m\u1edf r\u1ed9ng sang th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u1edbi ph\u00e2n kh\u00fac ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111a d\u1ea1ng h\u01a1n,\u2026<\/span><\/p>\n

    Giai \u0111o\u1ea1n 4: Suy tho\u00e1i<\/b><\/h3>\n

    Trong giai \u0111o\u1ea1n n\u00e0y, m\u1ee9c \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a s\u1ea3n ph\u1ea9m b\u1eaft \u0111\u1ea7u suy y\u1ebfu b\u1edfi m\u1ed9t trong c\u00e1c nguy\u00ean nh\u00e2n sau:<\/span><\/p>\n

      \n
    • S\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c y\u00eau th\u00edch tr\u00ean th\u1ecb tr\u01b0\u1eddng n\u1eefa<\/span><\/li>\n
    • Qu\u00e1 nhi\u1ec1u s\u1ef1 c\u1ea1nh tranh, xu\u1ea5t hi\u1ec7n c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u1ef1<\/span><\/li>\n
    • S\u1ea3n ph\u1ea9m b\u1ecb l\u1ed7i th\u1eddi<\/span><\/li>\n
    • H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u b\u1ecb qu\u00ean l\u00e3ng<\/span><\/li>\n
    • B\u1ed1i c\u1ea3nh kinh t\u1ebf, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng\u2026 thay \u0111\u1ed5i<\/span><\/li>\n<\/ul>\n

      Do \u0111\u00f3, khi c\u00e1c y\u1ebfu t\u1ed1 trong v\u00e0 ngo\u00e0i t\u00e1c \u0111\u1ed9ng l\u1eabn nhau\u00a0 \u0111\u1ea9y s\u1ea3n ph\u1ea9m r\u01a1i v\u00e0o giai \u0111o\u1ea1n suy tho\u00e1i, doanh nghi\u1ec7p th\u01b0\u1eddng ph\u1ea3i ch\u1ecdn m\u1ed9t trong hai h\u01b0\u1edbng \u0111i:\u00a0<\/span><\/p>\n

      \u0110\u1ecbnh h\u01b0\u1edbng 1<\/b>: N\u1ebfu c\u1ea3m th\u1ea5y s\u1ea3n ph\u1ea9m v\u1eabn c\u00f2n ti\u1ec1m n\u0103ng, doanh nghi\u1ec7p s\u1ebd ti\u1ebfp t\u1ee5c n\u1ed7 l\u1ef1c\u00a0 ph\u1ee5c h\u1ed3i l\u1ea1i v\u1ecb th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. Chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p cho giai \u0111o\u1ea1n n\u00e0y l\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, ra m\u1eaft phi\u00ean b\u1ea3n m\u1edbi (n\u00e2ng c\u1ea5p h\u01a1n) c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp t\u1ee5c \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng marketing. Tuy nhi\u00ean, \u0111\u1ecbnh h\u01b0\u1edbng cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y r\u1ea5t kh\u00f3 v\u00e0 m\u1ea1o hi\u1ec3m, th\u1eadm ch\u00ed giai \u0111o\u1ea1n n\u00e0y s\u1ebd khi\u1ebfn cho doanh nghi\u1ec7p t\u1ed1n nhi\u1ec1u n\u1ed7 l\u1ef1c v\u00e0 chi ph\u00ed \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

      \u0110\u1ecbnh h\u01b0\u1edbng 2:<\/strong> N\u1ebfu kh\u00f4ng c\u00f2n c\u01a1 h\u1ed9i cho s\u1ea3n ph\u1ea9m \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m \u201ckhai t\u1eed\u201d s\u1ea3n ph\u1ea9m.\u00a0 K\u00e9o d\u00e0i giai \u0111o\u1ea1n s\u1ea3n ph\u1ea9m suy tho\u00e1i c\u00f3 th\u1ec3 g\u00e2y t\u1ed1n k\u00e9m th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c, c\u00e1c kho\u1ea3n ph\u00ed \u0111\u01b0\u1ee3c b\u1ecf ra cho s\u1ea3n ph\u1ea9m v\u00e0 kh\u00f4ng th\u1ec3 thu h\u1ed3i \u0111\u01b0\u1ee3c v\u1ed1n, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 ng\u0103n c\u1ea3n ho\u1eb7c tr\u00ec ho\u00e3n vi\u1ec7c ph\u00e1t tri\u1ec3n m\u1ed9t s\u1ea3n ph\u1ea9m thay th\u1ebf m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi cao h\u01a1n. Nh\u01b0ng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh th\u1eddi \u0111i\u1ec3m s\u1ea3n ph\u1ea9m s\u1ebd ch\u00ednh th\u1ee9c \u0111\u01b0\u1ee3c \u0111\u01b0a ra kh\u1ecfi th\u1ecb tr\u01b0\u1eddng ho\u00e0n to\u00e0n, b\u1ea1n c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1ea3i quy\u1ebft h\u00e0ng t\u1ed3n kho (n\u1ebfu c\u00f3) v\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p h\u1ea1n ch\u1ebf t\u1ed1i \u0111a r\u1ee7i ro\/ th\u1ea5t tho\u00e1t c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

      \"Giai<\/p>\n

      Giai \u0111o\u1ea1n suy tho\u00e1i trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/p>\n<\/div>\n

      Chi\u1ebfn l\u01b0\u1ee3c marketing s\u1eed d\u1ee5ng trong giai \u0111o\u1ea1n \u201cSuy tho\u00e1i\u201d:<\/b><\/p>\n

      C\u00e1c gi\u1ea3i ph\u00e1p c\u00f3 th\u1ec3 gi\u00fap k\u00e9o d\u00e0i chu k\u1ef3 s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 sau:<\/span><\/p>\n

        \n
      • T\u1ed1i \u01b0u ho\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb nh\u1eb1m m\u1ee5c \u0111\u00edch thanh l\u00fd s\u1ea3n ph\u1ea9m, thu h\u1ed3i ngu\u1ed3n v\u1ed1n nh\u01b0 gi\u1ea3m gi\u00e1, b\u00e1n theo combo,\u2026<\/span><\/li>\n
      • T\u1eadp trung ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 kh\u1ea3 n\u0103ng sinh l\u1eddi cao<\/span><\/li>\n
      • Lo\u1ea1i b\u1ecf d\u1ea7n c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i c\u00f3 chi ph\u00ed cao<\/span><\/li>\n
      • C\u1ed1 g\u1eafng c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m, cho ra m\u1eaft phi\u00ean b\u1ea3n m\u1edbi\u2026<\/span><\/li>\n
      • \u0110\u1ea7u t\u01b0 cho s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c s\u1ea3n ph\u1ea9m kh\u00e1c c\u00f3 ti\u1ec1m n\u0103ng h\u01a1n.<\/span><\/li>\n<\/ul>\n

        Case study v\u1ec1 c\u00e1ch k\u00e9o d\u00e0i chu k\u1ef3 s\u1ed1ng c\u1ee7a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

        D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 case study gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn r\u00f5 h\u01a1n v\u1ec1 c\u00e1ch m\u00e0 c\u00e1c \u201c\u00f4ng l\u1edbn\u201d k\u00e9o d\u00e0i chu k\u1ef3 s\u1ed1ng c\u1ee7a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m:<\/span><\/p>\n

        Listerine: <\/b>\u0111\u1ed5i t\u00ean v\u00e0 \u0111\u00f3ng g\u00f3i l\u1ea1i s\u1ea3n ph\u1ea9m th\u00e0nh n\u01b0\u1edbc s\u00fac mi\u1ec7ng ch\u1eefa h\u00f4i mi\u1ec7ng, tr\u01b0\u1edbc \u0111\u00e2y s\u1ea3n ph\u1ea9m n\u00e0y c\u00f3 t\u00ean l\u00e0 thu\u1ed1c s\u00e1t tr\u00f9ng ph\u1eabu thu\u1eadt. Listerine th\u1ef1c chi\u1ebfn chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u1edf giai \u0111o\u1ea1n s\u1ea3n ph\u1ea9m c\u0169 \u0111ang \u1edf t\u00ecnh tr\u1ea1ng suy tho\u00e1i.<\/span><\/p>\n

        Apple:<\/b> ra m\u1eaft c\u00e1c phi\u00ean b\u1ea3n m\u1edbi c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0ng s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m c\u0169 khi s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh, duy tr\u00ec s\u1ef1 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u1ea3 v\u1ec1 h\u00ecnh th\u1ee9c, t\u00ednh n\u0103ng v\u00e0 c\u00f4ng ngh\u1ec7 m\u1ed7i khi ph\u00e1t h\u00e0nh iPhone m\u1edbi. Ch\u00ednh \u0111i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap iPhone ch\u1ee7 \u0111\u1ed9ng trong vi\u1ec7c t\u1ef1 t\u1ea1o ra s\u1ef1 tho\u00e1i tr\u00e0o cho s\u1ea3n ph\u1ea9m \u0111\u1eddi c\u0169, h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c phi\u00ean b\u1ea3n n\u00e2ng c\u1ea5p \u0111\u1eddi m\u1edbi h\u01a1n.<\/span><\/p>\n

        Acecook:<\/b> nh\u1eadn th\u1ea5y th\u1ecb tr\u01b0\u1eddng m\u00ec \u0103n li\u1ec1n c\u00f3 d\u1ea5u hi\u1ec7u b\u00e3o ho\u00e0, Acecook \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh t\u1eeb s\u1ea3n ph\u1ea9m m\u00ec H\u1ea3o H\u1ea3o g\u00f3i th\u00e0nh Handy H\u1ea3o H\u1ea3o d\u01b0\u1edbi d\u1ea1ng c\u1ed1c nh\u1ef1a. \u0110\u1ea9y m\u1ea1nh qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m th\u00f4ng qua vi\u1ec7c h\u1ee3p t\u00e1c v\u1edbi 2 KOL l\u00e0 Ho\u00e0i Linh v\u00e0 T\u00f3c Ti\u00ean.<\/span><\/p>\n

        C\u00e1c v\u00ed d\u1ee5 ph\u1ed5 bi\u1ebfn trong v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m\u00a0<\/b><\/h2>\n

        Vi\u1ec7c qu\u1ea3n l\u00fd v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p k\u00e9o d\u00e0i chu k\u1ef3 s\u1ed1ng c\u1ee7a s\u1ea3n ph\u1ea9m, t\u1eeb \u0111\u00f3, gi\u1ea3m thi\u1ec3u c\u00e1c r\u1ee7i ro, thi\u1ec7t h\u1ea1i kh\u00f4ng \u0111\u00e1ng c\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 c\u00e1c v\u00ed d\u1ee5:<\/span><\/p>\n

        V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m c\u1ee7a Vinamilk<\/b><\/h3>\n

        Giai \u0111o\u1ea1n ra m\u1eaft:<\/b> Vinamilk th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m \u201cS\u1eefa b\u1ed9t Optimum Mama\u201d (lo\u1ea1i s\u1eefa d\u00e0nh cho c\u00e1c b\u00e0 m\u1eb9 mang thai v\u00e0 cho con b\u00fa) r\u1ea7m r\u1ed9 tr\u00ean c\u00e1c m\u1eb7t b\u00e1o, blog l\u00e0m m\u1eb9 v\u00e0 li\u00ean quan \u0111\u1ebfn dinh d\u01b0\u1ee1ng cho b\u00e9.<\/span><\/p>\n

        Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng:<\/b> sau khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c nh\u1eadn th\u1ee9c v\u1ec1 s\u1ea3n ph\u1ea9m, Vinamilk s\u1ebd \u0111\u1ea9y m\u1ea1nh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m t\u1ea1i c\u00e1c si\u00eau th\u1ecb, \u0111\u1ea1i l\u00fd, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb. \u0110\u1ed3ng th\u1eddi, t\u00edch c\u1ef1c thu nh\u1eadn \u00fd ki\u1ebfn \u0111\u00f3ng g\u00f3p t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

        Giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh: <\/b>c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, Vinamilk \u0111\u00e3 b\u1ed5 sung th\u00eam l\u1ee3i khu\u1ea9n, ch\u1ea5t x\u01a1 v\u00e0 m\u1ed9t s\u1ed1 d\u01b0\u1ee1ng ch\u1ea5t.\u00a0<\/span><\/p>\n

        Giai \u0111o\u1ea1n suy tho\u00e1i: <\/b>hi\u1ec7n t\u1ea1i s\u1ea3n ph\u1ea9m n\u00e0y v\u1eabn ch\u01b0a \u0111\u1ebfn th\u1eddi k\u1ef3 suy tho\u00e1i v\u00ec Vinamilk li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn v\u00e0 n\u00e2ng c\u1ea5p s\u1ea3n ph\u1ea9m \u0111\u1ec3 c\u00f3 th\u1ec3 k\u00e9o d\u00e0i chu k\u1ef3 s\u1ed1ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c l\u00e2u h\u01a1n.<\/span><\/p>\n

        V\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m c\u1ee7a Nokia<\/b><\/h3>\n

        Giai \u0111o\u1ea1n ra m\u1eaft:<\/b> n\u0103m 2003, Nokia 1100 \u0111\u01b0\u1ee3c ra m\u1eaft v\u1edbi chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp. Tuy nhi\u00ean, doanh s\u1ed1 b\u00e1n ra l\u00fac n\u00e0y kh\u00e1 ch\u1eadm.<\/span><\/p>\n

        Giai \u0111o\u1ea1n t\u0103ng tr\u01b0\u1edfng: <\/b>Nokia d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i b\u00e1n ch\u1ea1y nh\u1ea5t th\u1ebf gi\u1edbi v\u1edbi doanh s\u1ed1 h\u01a1n 200 tri\u1ec7u chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i \u0111\u01b0\u1ee3c b\u00e1n ra. Ngo\u00e0i ra, Nokia 1100 c\u0169ng n\u00e2ng c\u1ea5p m\u1ed9t s\u1ed1 t\u00ednh n\u0103ng c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0 \u0111\u00e8n pin, loa ngo\u00e0i v\u00e0 nh\u1ea1c chu\u00f4ng.<\/span><\/p>\n

        Giai \u0111o\u1ea1n tr\u01b0\u1edfng th\u00e0nh:<\/b> s\u1ef1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t t\u1eeb c\u00e1c nh\u00e3n h\u00e0ng l\u1edbn nh\u01b0 SamSung, LG,.. khi\u1ebfn cho doanh s\u1ed1 c\u1ee7a Nokia 1100 gi\u1ea3m d\u1ea7n. Nokia kh\u00f4ng c\u00f2n l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn duy nh\u1ea5t c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

        Giai \u0111o\u1ea1n suy tho\u00e1i:<\/b> s\u1ea3n ph\u1ea9m Nokia 1100 ng\u1eebng s\u1ea3n xu\u1ea5t v\u00e0o n\u0103m 2009 v\u00ec kh\u00f4ng th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u hi\u1ec7n \u0111\u1ea1i c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. B\u00e2y gi\u1edd, Nokia v\u1eabn ti\u1ebfp t\u1ee5c nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m smartphone c\u00f4ng ngh\u1ec7 cao.\u00a0<\/span><\/p>\n

        Nh\u01b0 v\u1eady, khi hi\u1ec3u r\u00f5 c\u00e1ch ho\u1ea1t \u0111\u1ed9ng c\u1ee7a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch cho ho\u1ea1t \u0111\u1ed9ng b\u00e1n h\u00e0ng v\u00e0 ti\u1ebfp th\u1ecb trong t\u1eebng giai \u0111o\u1ea1n c\u1ee7a v\u00f2ng \u0111\u1eddi, nh\u1eb1m k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd c\u1ee7a s\u1ea3n ph\u1ea9m. T\u1eeb \u0111\u00f3, c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c doanh thu, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u00e0 gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        B\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o \u0111\u01b0\u1ee3c \u0111\u01b0a ra th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u c\u00f3 th\u1eddi h\u1ea1n s\u1eed d\u1ee5ng. V\u1eady t\u1ea1i sao \u201ctu\u1ed5i th\u1ecd\u201d c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m l\u1ea1i kh\u00e1c nhau \u0111\u1ebfn v\u1eady? C\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m ch\u1ec9 b\u00e1m tr\u1ee5 th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c v\u00e0i th\u00e1ng, nh\u01b0ng c\u0169ng c\u00f3 nh\u1eefng s\u1ea3n ph\u1ea9m t\u1ed3n t\u1ea1i \u0111\u01b0\u1ee3c h\u00e0ng tr\u0103m n\u0103m. C\u00e2u tr\u1ea3 l\u1eddi bao g\u1ed3m nhi\u1ec1u y\u1ebfu t\u1ed1: lo\u1ea1i s\u1ea3n ph\u1ea9m, b\u1ed1i c\u1ea3nh kinh t\u1ebf, \u0111\u1ecba l\u00fd, xu h\u01b0\u1edbng ti\u00eau d\u00f9ng thay \u0111\u1ed5i, \u00e1p l\u1ef1c c\u1ea1nh tranh, chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a doanh nghi\u1ec7p\u2026 Ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i, th\u00ec s\u1ea3n ph\u1ea9m v\u00e0 chi\u1ebfn l\u01b0\u1ee3c l\u00e0 2 y\u1ebfu t\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh \u0111\u01b0\u1ee3c \u0111\u1ec3 k\u00e9o d\u00e0i tu\u1ed5i th\u1ecd s\u1ea3n ph\u1ea9m. V\u1ec1 b\u1ea3n ch\u1ea5t, h\u00e0nh tr\u00ecnh c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m \u2013 t\u1eeb khi \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u \u0111\u1ebfn khi suy t\u00e0n \u2013 \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. T\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ec1u \u0111i theo qu\u1ef9 \u0111\u1ea1o v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m, v\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 can thi\u1ec7p v\u00e0o qu\u1ef9 \u0111\u1ea1o \u0111\u00f3 b\u1eb1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p. Do \u0111\u00f3, vi\u1ec7c t\u00ecm hi\u1ec3u c\u00e1c giai \u0111o\u1ea1n trong v\u00f2ng \u0111\u1eddi c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, khai th\u00e1c t\u1ed1i \u0111a gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n th\u00fac \u0111\u1ea9y s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi ti\u1ebfp theo sau \u0111\u00f3.\u00a0\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53878"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53878"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53878\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}