{"id":53896,"date":"2023-12-20T09:12:41","date_gmt":"2023-12-20T02:12:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/aida-la-gi-cong-thuc-content-aida-trong-marketing.html"},"modified":"2023-12-20T09:12:41","modified_gmt":"2023-12-20T02:12:41","slug":"aida-la-gi-cong-thuc-content-aida-trong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/aida-la-gi-cong-thuc-content-aida-trong-marketing.html","title":{"rendered":"AIDA l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c content AIDA trong marketing"},"content":{"rendered":"
\n

Theo nghi\u00ean c\u1ee9u, vi\u1ec7c s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA\u00a0trong marketing s\u1ebd gi\u00fap t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf t\u0103ng l\u00ean 30%. C\u00f4ng th\u1ee9c AIDA c\u00f3 l\u1ebd l\u00e0 m\u1ed9t trong r\u1ea5t nhi\u1ec1u c\u00f4ng th\u1ee9c n\u1ed5i ti\u1ebfng v\u00e0 th\u00f4ng d\u1ee5ng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c content, marketing, kinh doanh,\u2026H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00f4ng th\u1ee9c content AIDA trong b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n

Xem th\u00eam:\u00a0C\u00e1c c\u00f4ng th\u1ee9c content marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t<\/strong><\/em><\/p>\n

\"AIDA<\/p>\n

AIDA l\u00e0 g\u00ec? C\u00f4ng th\u1ee9c content AIDA trong marketing<\/p>\n<\/div>\n

C\u00f4ng th\u1ee9c content AIDA l\u00e0 g\u00ec?<\/b><\/h2>\n

C\u00f4ng th\u1ee9c vi\u1ebft content AIDA trong marketing \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng nhi\u1ec1u \u0111\u1ec3 s\u00e1ng t\u1ea1o c\u00e1c n\u1ed9i dung marketing, gi\u00fap c\u00e1c marketers x\u00e2y d\u1ef1ng n\u1ed9i dung h\u1ea5p d\u1eabn, v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3 trong l\u0129nh v\u1ef1c marketing tr\u1ef1c tuy\u1ebfn. AIDA l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Attention (Thu h\u00fat), Interest (G\u00e2y quan t\u00e2m), Desire (T\u1ea1o mong mu\u1ed1n), v\u00e0 Action (H\u00e0nh \u0111\u1ed9ng). B\u1ed1 c\u1ee5c n\u1ed9i dung n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, t\u1eeb giai \u0111o\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111\u1ebfn th\u00fac \u0111\u1ea9y h\u1ecd th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i m\u00e0 ch\u00fang ta mong mu\u1ed1n nh\u01b0 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin, mua h\u00e0ng..<\/span><\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng th\u1ee9c content AIDA l\u00e0 g\u00ec?<\/p>\n<\/div>\n

C\u00e1c y\u1ebfu t\u1ed1 trong c\u00f4ng th\u1ee9c content AIDA\u00a0trong marketing<\/b><\/h2>\n

Attention \u2013 Thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/b><\/h2>\n

Giai \u0111o\u1ea1n Attention (Thu h\u00fat s\u1ef1 ch\u00fa \u00fd) trong c\u00f4ng th\u1ee9c content AIDA l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Vi\u1ec7c t\u1ea1o ti\u00eau \u0111\u1ec1 h\u1ea5p d\u1eabn v\u00e0 g\u00e2y s\u1ef1 t\u00f2 m\u00f2 t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh \u0111\u1ec3 ng\u01b0\u1eddi \u0111\u1ecdc ti\u1ebfp t\u1ee5c theo d\u00f5i n\u1ed9i dung c\u1ee7a b\u1ea1n. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Copyblogger, 8\/10 ng\u01b0\u1eddi s\u1ebd \u0111\u1ecdc ti\u00eau \u0111\u1ec1, nh\u01b0ng ch\u1ec9 c\u00f3 2\/10 ng\u01b0\u1eddi s\u1ebd ti\u1ebfp t\u1ee5c \u0111\u1ecdc n\u1ed9i dung. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ee9c m\u1ea1nh c\u1ee7a ti\u00eau \u0111\u1ec1 trong vi\u1ec7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 k\u00e9o ng\u01b0\u1eddi \u0111\u1ecdc v\u00e0o n\u1ed9i dung.<\/span><\/p>\n

\"Attention<\/p>\n

Attention \u2013 Thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/p>\n<\/div>\n

Interest \u2013 G\u00e2y quan t\u00e2m<\/b><\/h2>\n

Giai \u0111o\u1ea1n Interest (G\u00e2y quan t\u00e2m) trong c\u00f4ng th\u1ee9c content AIDA l\u00e0 th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng \u0111\u1ec3 g\u00e2y quan t\u00e2m v\u00e0 t\u1ea1o s\u1ef1 t\u00f2 m\u00f2 cho kh\u00e1ch h\u00e0ng. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, b\u1ea1n c\u1ea7n hi\u1ec3u s\u00e2u v\u1ec1 v\u1ea5n \u0111\u1ec1 v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, 82% kh\u00e1ch h\u00e0ng tin r\u1eb1ng n\u1ed9i dung t\u1eadp trung v\u00e0o v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd v\u00e0 c\u00f3 \u0111\u1ec1 xu\u1ea5t c\u00e1c gi\u1ea3i ph\u00e1p l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c h\u1ecd x\u00e1c \u0111\u1ecbnh s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

\"Interest<\/p>\n

Interest \u2013 G\u00e2y quan t\u00e2m<\/p>\n<\/div>\n

\u0110\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch s\u00e1ng t\u1ea1o v\u00e0 h\u1ea5p d\u1eabn, n\u1ed9i dung l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1ch vi\u1ebft h\u1ea5p d\u1eabn, c\u00e2u chuy\u1ec7n h\u00f3a (d\u1ea1ng content storytelling), ho\u1eb7c s\u1eed d\u1ee5ng c\u00e1c v\u00ed d\u1ee5 v\u00e0 t\u00ecnh hu\u1ed1ng th\u1ef1c t\u1ebf \u0111\u1ec3 g\u1ee3i c\u1ea3m x\u00fac v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c cho kh\u00e1ch h\u00e0ng. Theo HubSpot, 43% ng\u01b0\u1eddi \u0111\u1ecdc th\u00edch n\u1ed9i dung c\u00f3 t\u00ednh ch\u1ea5t s\u00e1ng t\u1ea1o v\u00e0 \u0111\u1ed9c \u0111\u00e1o.<\/span><\/p>\n

S\u1eed d\u1ee5ng c\u00e1c y\u1ebfu t\u1ed1 \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 h\u00ecnh \u1ea3nh, video v\u00e0 \u0111\u1ed3 h\u1ecda c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 l\u00e0m cho n\u1ed9i dung c\u1ee7a b\u1ea1n tr\u1edf n\u00ean sinh \u0111\u1ed9ng v\u00e0 tr\u1ef1c quan h\u01a1n. Theo Brain Rules, 65% ng\u01b0\u1eddi h\u1ecdc c\u00f3 kh\u1ea3 n\u0103ng nh\u1edb c\u00e1c th\u00f4ng tin h\u00ecnh \u1ea3nh sau 3 ng\u00e0y, so v\u1edbi ch\u1ec9 10% th\u00f4ng tin v\u0103n b\u1ea3n. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video v\u00e0 \u0111\u1ed3 h\u1ecda, b\u1ea1n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn, thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c l\u00e2u h\u01a1n. Theo th\u1ed1ng k\u00ea t\u1eeb Backlinko cho th\u1ea5y, 79% ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp trang web s\u1ebd quay l\u1ea1i n\u1ebfu trang web cung c\u1ea5p n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt li\u00ean t\u1ee5c.<\/span><\/p>\n

Desire \u2013 T\u1ea1o mong mu\u1ed1n<\/b><\/h2>\n

Giai \u0111o\u1ea1n Desire (T\u1ea1o mong mu\u1ed1n) trong c\u00f4ng th\u1ee9c content AIDA l\u00e0 l\u00fac b\u1ea1n c\u1ea7n t\u1ea1o mong mu\u1ed1n m\u1ea1nh m\u1ebd v\u00e0 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u01b0\u1edbng t\u1edbi vi\u1ec7c mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, c\u00f3 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n nh\u01b0 sau:<\/span><\/p>\n

T\u1ea1o ni\u1ec1m tin th\u00f4ng qua kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/b><\/h3>\n

\u0110\u1ec3 t\u1ea1o ni\u1ec1m tin v\u00e0 \u0111\u00e1ng tin c\u1eady, chia s\u1ebb \u0111\u00e1nh gi\u00e1 t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t hi\u1ec7u qu\u1ea3. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a BrightLocal, 88% kh\u00e1ch h\u00e0ng cho r\u1eb1ng \u0111\u00e1nh gi\u00e1 c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m l\u00e0 \u0111\u00e1ng tin c\u1eady, nh\u01b0 \u0111\u00e1nh gi\u00e1 t\u1eeb b\u1ea1n b\u00e8 v\u00e0 ng\u01b0\u1eddi th\u00e2n. B\u1eb1ng c\u00e1ch chia s\u1ebb c\u00e1c c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng, \u0111\u00e1nh gi\u00e1 t\u00edch c\u1ef1c v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ni\u1ec1m tin v\u00e0 kh\u00edch l\u1ec7 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

T\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/b><\/h3>\n

\u0110\u1ec3 t\u1ea1o \u0111i\u1ec3m kh\u00e1c bi\u1ec7t cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n, c\u1ea7n nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb \u0111\u1ed9c \u0111\u00e1o m\u00e0 ch\u00fang mang l\u1ea1i, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 ph\u1ea3i nh\u1ea5n m\u1ea1nh USP (unique selling point- \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t) c\u1ee7a s\u1ea3n ph\u1ea9m. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, 59% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang t\u00ednh \u0111\u1ed9c \u0111\u00e1o l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. H\u00e3y x\u00e1c \u0111\u1ecbnh v\u00e0 n\u00eau b\u1eadt nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o m\u00e0 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3, t\u1eeb \u0111\u00f3 khuy\u1ebfn kh\u00edch mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

\"Desire<\/p>\n

Desire \u2013 T\u1ea1o mong mu\u1ed1n<\/p>\n<\/div>\n

S\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt vi\u1ebft h\u1ea5p d\u1eabn l\u00e0 m\u1ed9t c\u00e1ch kh\u00e1c \u0111\u1ec3 th\u00fac \u0111\u1ea9y mong mu\u1ed1n mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. Vi\u1ebft n\u1ed9i dung c\u00f3 t\u00ednh g\u1eafn k\u1ebft v\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi, s\u1eed d\u1ee5ng t\u1eeb ng\u1eef k\u00edch th\u00edch s\u1ef1 t\u00f2 m\u00f2 v\u00e0 tham v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng. Theo Harvard Business Review, s\u1eed d\u1ee5ng c\u00e1c t\u1eeb ng\u1eef nh\u01b0 \u201cth\u00fac \u0111\u1ea9y,\u201d \u201c\u0111\u1ea1t \u0111\u01b0\u1ee3c,\u201d v\u00e0 \u201cth\u00e0nh c\u00f4ng\u201d c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u1ef9 thu\u1eadt vi\u1ebft h\u1ea5p d\u1eabn n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 k\u00edch th\u00edch mong mu\u1ed1n mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00fac \u0111\u1ea9y h\u1ecd \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng.<\/span><\/p>\n

Action \u2013 H\u00e0nh \u0110\u1ed9ng<\/b><\/h2>\n

Giai \u0111o\u1ea1n Action trong m\u00f4 h\u00ecnh AIDA l\u00e0 th\u1eddi \u0111i\u1ec3m quy\u1ebft \u0111\u1ecbnh cu\u1ed1i c\u00f9ng, khi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n. \u0110\u1ec3 khuy\u1ebfn kh\u00edch h\u00e0nh \u0111\u1ed9ng n\u00e0y, c\u00f3 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

\"Action<\/p>\n

Action \u2013 H\u00e0nh \u0110\u1ed9ng<\/p>\n<\/div>\n

\u0110\u1ec3 t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng trang web ho\u1eb7c k\u00eanh ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 tr\u1ef1c quan \u0111\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng. Gi\u1ea3m thi\u1ec3u s\u1ed1 l\u01b0\u1ee3ng b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng, \u0111\u01a1n gi\u1ea3n h\u00f3a quy tr\u00ecnh v\u00e0 cung c\u1ea5p h\u01b0\u1edbng d\u1eabn r\u00f5 r\u00e0ng cho kh\u00e1ch h\u00e0ng. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen Norman Group, m\u1ed7i gi\u00e2y tr\u00ec ho\u00e3n trong qu\u00e1 tr\u00ecnh thanh to\u00e1n c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 7%. Do \u0111\u00f3, t\u1ea1o \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i v\u00e0 nhanh ch\u00f3ng \u0111\u1ec3 kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh h\u00e0nh \u0111\u1ed9ng s\u1ebd l\u00e0m t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i.<\/span><\/p>\n

S\u1eed d\u1ee5ng c\u00e1c th\u00f4ng \u0111i\u1ec7p th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng, t\u1ea1o c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p ho\u1eb7c khan hi\u1ebfm c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng ngay l\u1eadp t\u1ee9c. S\u1eed d\u1ee5ng c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c h\u00e0nh \u0111\u1ed9ng nhanh s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch l\u1edbn cho kh\u00e1ch h\u00e0ng, ho\u1eb7c t\u1ea1o ra c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p th\u00f4ng qua th\u00f4ng b\u00e1o gi\u1edbi h\u1ea1n th\u1eddi gian ho\u1eb7c s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m. Theo nghi\u00ean c\u1ee9u c\u1ee7a CXL, c\u1ea3m gi\u00e1c kh\u1ea9n c\u1ea5p v\u00e0 khan hi\u1ebfm c\u00f3 th\u1ec3 t\u0103ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i l\u00ean \u0111\u1ebfn 226%. V\u00ec v\u1eady, s\u1eed d\u1ee5ng c\u00e1c th\u00f4ng \u0111i\u1ec7p th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng.<\/span><\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh AIDA\u00a0trong marketing<\/b><\/h2>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00f4 h\u00ecnh AIDA trong marketing kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c minh ch\u1ee9ng b\u1eb1ng m\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u sau \u0111\u00e2y:<\/span><\/p>\n

T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n<\/b><\/h3>\n

M\u1ed9t nghi\u00ean c\u1ee9u th\u1ef1c hi\u1ec7n tr\u00ean m\u1ed9t chi\u1ebfn d\u1ecbch marketing s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA trong marketing \u0111\u00e3 cho th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf t\u0103ng l\u00ean 30% so v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch kh\u00f4ng s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh n\u00e0y. \u0110i\u1ec1u n\u00e0y ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA\u00a0trong marketing gi\u00fap t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p th\u00edch h\u1ee3p v\u00e0 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

T\u01b0\u01a1ng t\u00e1c trang web t\u0103ng<\/b><\/h3>\n

C\u00e1c c\u00f4ng ty \u0111\u00e3 th\u1ea5y s\u1ef1 gia t\u0103ng r\u00f5 r\u1ec7t trong t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng sau khi tri\u1ec3n khai m\u00f4 h\u00ecnh AIDA trong marketing. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty trong ng\u00e0nh du l\u1ecbch \u0111\u00e3 ghi nh\u1eadn t\u0103ng 50% l\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c trang web sau khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA v\u00e0o c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd. S\u1ed1 li\u1ec7u n\u00e0y cho th\u1ea5y r\u1eb1ng m\u00f4 h\u00ecnh AIDA gi\u00fap t\u1ea1o ra s\u1ef1 quan t\u00e2m v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"L\u01b0\u1ee3t<\/p>\n

L\u01b0\u1ee3t t\u01b0\u01a1ng t\u00e1c trang web \u0111\u00e3 t\u0103ng 50% sau khi \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA<\/p>\n<\/div>\n

T\u0103ng th\u1ee9 h\u1ea1ng trang web<\/b><\/h3>\n

\u00c1p d\u1ee5ng m\u00f4 h\u00ecnh AIDA c\u00f9ng v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO hi\u1ec7u qu\u1ea3 \u0111\u00e3 gi\u00fap n\u00e2ng cao th\u1ee9 h\u1ea1ng trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. V\u00ed d\u1ee5, m\u1ed9t c\u00f4ng ty \u0111\u00e3 ghi nh\u1eadn t\u0103ng 20% l\u01b0\u1ee3t truy c\u1eadp h\u1eefu \u00edch t\u1eeb c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 t\u0103ng 15% v\u1ecb tr\u00ed tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm sau khi s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA k\u1ebft h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c SEO. S\u1ed1 li\u1ec7u n\u00e0y minh ch\u1ee9ng r\u1eb1ng m\u00f4 h\u00ecnh AIDA trong marketing c\u00f9ng v\u1edbi SEO c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n v\u1ecb tr\u00ed trang web tr\u00ean c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 thu h\u00fat l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

M\u00f4 h\u00ecnh AIDA trong marketing gi\u00fap b\u1ea1n t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn, v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p m\u00f4 h\u00ecnh AIDA v\u1edbi c\u00e1c chi\u1ebfn l\u01b0\u1ee3c\u00a0content SEO hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o nhi\u1ec1u n\u1ed9i dung n\u1ed5i b\u1eadt \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. <\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Theo nghi\u00ean c\u1ee9u, vi\u1ec7c s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh AIDA\u00a0trong marketing s\u1ebd gi\u00fap t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng sang kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf t\u0103ng l\u00ean 30%. C\u00f4ng th\u1ee9c AIDA c\u00f3 l\u1ebd l\u00e0 m\u1ed9t trong r\u1ea5t nhi\u1ec1u c\u00f4ng th\u1ee9c n\u1ed5i ti\u1ebfng v\u00e0 th\u00f4ng d\u1ee5ng, nh\u1ea5t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c content, marketing, kinh doanh,\u2026H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 c\u00f4ng th\u1ee9c content AIDA trong b\u00e0i vi\u1ebft n\u00e0y.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53896"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53896"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53896\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53896"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53896"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53896"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}