{"id":53904,"date":"2023-12-20T09:13:40","date_gmt":"2023-12-20T02:13:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xay-dung-tap-khach-hang-trung-thanh-lam-the-nao-de-thu-hut-su-chu-y.html"},"modified":"2023-12-20T09:13:40","modified_gmt":"2023-12-20T02:13:40","slug":"xay-dung-tap-khach-hang-trung-thanh-lam-the-nao-de-thu-hut-su-chu-y","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xay-dung-tap-khach-hang-trung-thanh-lam-the-nao-de-thu-hut-su-chu-y.html","title":{"rendered":"X\u00e2y d\u1ef1ng t\u1eadp kh\u00e1ch h\u00e0ng trung th\u00e0nh: L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd"},"content":{"rendered":"
R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 r\u1eb1ng, hi\u1ec7n nay kh\u00e1ch h\u00e0ng r\u1ea5t kh\u00f3 \u0111\u1ec3 trung th\u00e0nh v\u1edbi 1 th\u01b0\u01a1ng hi\u1ec7u n\u00e0o, b\u1edfi s\u1ef1 c\u1ea1nh tranh qu\u00e1 kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng. C\u00e1c s\u1ea3n ph\u1ea9m thay th\u1ebf li\u00ean t\u1ee5c ra \u0111\u1eddi, \u0111\u1ed5i m\u1edbi, \u01b0u vi\u1ec7t h\u01a1n khi\u1ebfn cho kh\u00e1ch h\u00e0ng lu\u00f4n b\u1ecb dao \u0111\u1ed9ng. Ch\u00ednh v\u00ec th\u1ebf, c\u00e1ch m\u00e0 b\u1ea1n t\u1ea1o n\u00ean s\u1ef1 trung th\u00e0nh \u1edf kh\u00e1ch h\u00e0ng bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i. Kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n\u00a0cung c\u1ea5p d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, b\u1ea1n c\u1ea7n ph\u1ea3i ch\u1ec9 cho h\u1ecd th\u1ea5y l\u00fd do h\u1ee3p l\u00fd \u0111\u1ec3 l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m t\u1eeb doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

C\u00f3 hai c\u00f4ng th\u1ee9c cho s\u1ef1 th\u00e0nh c\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng l\u00fd do kh\u00e1ch h\u00e0ng quan t\u00e2m t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00e1p \u1ee9ng v\u00f4 \u0111i\u1ec1u ki\u1ec7n nh\u1eefng l\u1ee3i \u00edch m\u00e0 h\u1ecd mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c; ho\u1eb7c chia s\u1ebb nh\u1eefng \u0111i\u1ec1u t\u1eeb tr\u00e1i tim v\u00e0 th\u1ec3 hi\u1ec7n r\u1eb1ng nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n theo m\u1ed9t nguy\u00ean t\u1eafc m\u00e0 h\u1ecd-r\u1ea5t-mong-\u0111\u1ee3i. Nh\u01b0ng tr\u01b0\u1edbc khi l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111em \u0111\u1ebfn nh\u1eefng d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi.<\/p>\n

B\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n<\/h3>\n

B\u1ea1n c\u00f3 th\u1ec3 li\u1ec7t k\u00ea h\u00e0ng lo\u1ea1t \u00fd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi nh\u1ea5t c\u1ee7a vi\u1ec7c k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng n\u1ebfu b\u1ecf qua nh\u1eefng \u0111i\u1ec1u c\u01a1 b\u1ea3n, n\u00f3 s\u1ebd kh\u00f4ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3.<\/p>\n

S\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ec1n t\u1ea3ng c\u01a1 b\u1ea3n ch\u1eafc ch\u1eafn b\u1ea1n c\u1ea7n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n thi\u1ebfu ch\u1ea5t l\u01b0\u1ee3ng, cho d\u00f9 c\u00f3 s\u1edf h\u1eefu \u0111\u1ed9i ng\u0169 ti\u1ebfp th\u1ecb t\u1ed1t nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi, b\u1ea1n c\u0169ng kh\u00f4ng th\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i l\u00e2u \u0111\u01b0\u1ee3c. V\u00e0 \u0111\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3 ch\u1ec9 c\u00f3 m\u1ed9t c\u00e1ch duy nh\u1ea5t, kh\u00f4ng c\u00f3 g\u00ec kh\u00e1c h\u01a1n ngo\u00e0i \u0111em \u0111\u1ebfn cho h\u1ecd s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1i \u01b0u.<\/p>\n

M\u1ed9t \u0111i\u1ec1u quan tr\u1ecdng kh\u00f4ng k\u00e9m: d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi. Ch\u1ee7 doanh nghi\u1ec7p th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng qu\u00ean r\u1eb1ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng l\u00e0 b\u1ed9 m\u1eb7t c\u1ee7a doanh nghi\u1ec7p. H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng v\u00e0 th\u1ea5y \u0111i\u1ec1u n\u00e0y h\u1eefu \u00edch!<\/p>\n

Khi \u0111\u00e3 \u0111\u1ea3m b\u1ea3o doanh nghi\u1ec7p c\u1ee7a m\u00ecnh cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u00f3 ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m h\u1ee3p l\u00fd nh\u1ea5t cho vi\u1ec7c t\u00ecm ki\u1ebfm con \u0111\u01b0\u1eddng ri\u00eang thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. Sao ch\u00e9p \u00fd t\u01b0\u1edfng th\u00e0nh c\u00f4ng c\u1ee7a ai \u0111\u00f3 c\u00f3 th\u1ec3 mang l\u1ea1i cho b\u1ea1n m\u1ed9t s\u1ed1 k\u1ebft qu\u1ea3, nh\u01b0ng trong h\u1ea7u h\u1ebft tr\u01b0\u1eddng h\u1ee3p, m\u1ed9t gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 v\u1edbi ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n.<\/p>\n

B\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t \u00fd t\u01b0\u1edfng g\u00ec \u0111\u00f3 m\u1edbi l\u1ea1, \u0111\u1ed9c \u0111\u00e1o, ph\u1ea3n \u00e1nh s\u1ef1 quan t\u00e2m c\u1ee7a \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p m\u00ecnh h\u01b0\u1edbng t\u1edbi hay th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh c\u1ee7a h\u1ecd. Sau \u0111\u00f3, thu h\u00fat s\u1ef1 ch\u00fa \u00fd t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n tuy\u1ec7t v\u1eddi hay \u0111\u1ea1i di\u1ec7n chia s\u1ebb nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 h\u1ecd tin t\u01b0\u1edfng.<\/p>\n

Chi\u1ebfn thu\u1eadt # 1: Tri \u00e2n kh\u00e1ch h\u00e0ng<\/h3>\n

Kh\u00f4ng c\u00f3 c\u00e1ch n\u00e0o ch\u1ee9ng t\u1ecf b\u1ea1n quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng h\u01a1n vi\u1ec7c gi\u1edbi thi\u1ec7u m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n tuy\u1ec7t v\u1eddi. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y b\u1ea1n \u0111\u00e1nh gi\u00e1 cao nh\u1eefng kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i \u0111\u1ed3ng th\u1eddi thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi m\u1edbi \u0111\u1ec3 d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. M\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 ch\u01b0a Like fanpage c\u1ee7a b\u1ea1n hay kh\u00f4ng bi\u1ebft ph\u01b0\u01a1ng ch\u00e2m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u l\u00e0 g\u00ec, nh\u01b0ng n\u1ebfu b\u1ea1n cung c\u1ea5p cho h\u1ecd m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n tuy\u1ec7t v\u1eddi, h\u1ecd s\u1ebd r\u1ea5t \u1ea5n t\u01b0\u1ee3ng v\u1edbi b\u1ea1n!<\/p>\n

H\u00e3y xem m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh AAdvantage c\u1ee7a American Airlines, m\u1ed9t trong nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u01b0\u1ee3c coi l\u00e0 th\u00e0nh c\u00f4ng nh\u1ea5t c\u1ee7a th\u1eddi \u0111\u1ea1i.\u00a0\u00dd t\u01b0\u1edfng b\u1eaft \u0111\u1ea7u r\u1ea5t \u0111\u01a1n gi\u1ea3n: Khi bay v\u1edbi American Airlines ho\u1eb7c m\u1ed9t trong c\u00e1c \u0111\u1ed1i t\u00e1c c\u1ee7a h\u1ecd, b\u1ea1n ki\u1ebfm \u0111\u01b0\u1ee3c m\u1ed9t \u0111i\u1ec3m, gh\u00e9p d\u1ea7n l\u1ea1i \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y chuy\u1ebfn bay, k\u1ef3 ngh\u1ec9, n\u00e2ng h\u1ea1ng v\u00e9, \u0111\u1eb7c quy\u1ec1n s\u00e2n bay v\u00e0 nhi\u1ec1u th\u1ee9 kh\u00e1c. C\u00e0ng trung th\u00e0nh, kh\u00e1ch h\u00e0ng c\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u01b0u \u0111\u00e3i. \u0110i\u1ec1u n\u00e0y v\u1eeba kh\u00f4ng qu\u00e1 kh\u00f3 l\u1ea1i r\u1ea5t h\u1eefu \u00edch, c\u1ea7n thi\u1ebft cho kh\u00e1ch h\u00e0ng.<\/p>\n

AAdvantage c\u1ee7a American Airlines \u0111\u01b0\u1ee3c coi l\u00e0 \"ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n quy m\u00f4 l\u1edbn nh\u1ea5t c\u1ee7a k\u1ef7 nguy\u00ean hi\u1ec7n \u0111\u1ea1i\"<\/p>\n

AAdvantage c\u1ee7a American Airlines \u0111\u01b0\u1ee3c coi l\u00e0 \u201cch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n quy m\u00f4 l\u1edbn nh\u1ea5t c\u1ee7a k\u1ef7 nguy\u00ean hi\u1ec7n \u0111\u1ea1i\u201d<\/p>\n<\/div>\n

\u0110\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn t\u1eeb l\u00e0 \u201cch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n quy m\u00f4 l\u1edbn nh\u1ea5t c\u1ee7a k\u1ef7 nguy\u00ean hi\u1ec7n \u0111\u1ea1i\u201d, AAdvantage c\u00e1ch m\u1ea1ng h\u00f3a s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 hi\u1ec7n v\u1eabn l\u00e0 ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi.\u00a0Nh\u01b0ng sau \u0111\u00f3, v\u00e0o n\u0103m 1981 c\u00f4ng ty \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi s\u1ef1 nh\u00e2n b\u1ea3n nhanh ch\u00f3ng c\u1ee7a lo\u1ea1i h\u00ecnh n\u00e0y khi t\u1eebng doanh nghi\u1ec7p m\u1ed9t b\u1eaft ch\u01b0\u1edbc AAdvantage. \u0110\u1ec3 duy tr\u00ec l\u1ee3i th\u1ebf v\u00f4 song, American Airlines \u0111\u00e3 thi\u1ebft k\u1ebf l\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh sao cho mang l\u1ea1i l\u1ee3i \u00edch t\u1ed1i \u0111a cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch: thi\u1ebft l\u1eadp quan h\u1ec7 \u0111\u1ed1i t\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 c\u00f4ng ty d\u1ecbch v\u1ee5 l\u1eef h\u00e0nh \u0111\u1ec3 cung c\u1ea5p ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i v\u00e0 gi\u1ea3m gi\u00e1.<\/p>\n

\u0110\u1ed1i v\u1edbi nhi\u1ec1u \u0111\u01a1n v\u1ecb, danh ti\u1ebfng v\u00e0 uy t\u00edn khi\u1ebfn AAdvantage l\u00e0 qu\u00e1 ho\u00e0n h\u1ea3o \u0111\u1ec3 k\u1ebft h\u1ee3p. Th\u1eadm ch\u00ed, n\u00f3 c\u00f2n \u0111\u01b0\u1ee3c cho l\u00e0 s\u1ebd \u201c\u0111em l\u1ea1i l\u1ee3i \u00edch t\u1ed1i \u0111a cho nh\u1eefng doanh nghi\u1ec7p c\u00f9ng h\u1ee3p t\u00e1c\u201d. Nh\u1edd \u0111\u00f3, American Airlines thu h\u00fat h\u01a1n 67 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng v\u00e0 c\u1ee9 100 ng\u01b0\u1eddi tr\u00ean th\u1ebf gi\u1edbi l\u1ea1i c\u00f3 m\u1ed9t ng\u01b0\u1eddi l\u00e0 th\u00e0nh vi\u00ean AAdvantage. Qu\u00e1 \u1ea5n t\u01b0\u1ee3ng ph\u1ea3i kh\u00f4ng?<\/p>\n

Chi\u1ebfn thu\u1eadt # 2: Chia s\u1ebb gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n<\/h3>\n

C\u00f3 m\u1ed9t t\u1ec9 l\u1ec7 l\u1edbn kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 theo m\u1ed9t c\u00e1ch kh\u00e1c so v\u1edbi h\u1ea7u h\u1ebft nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i. H\u1ecd \u00fd th\u1ee9c nhi\u1ec1u h\u01a1n v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 \u0111\u01a1n v\u1ecb ph\u00e2n ph\u1ed1i. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd \u00edt b\u1ecb quy\u1ebfn r\u0169 b\u1edfi nh\u1eefng c\u00e2u kh\u1ea9u hi\u1ec7u d\u1ec5 nh\u1edb, chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o hay l\u1ee3i \u00edch m\u00e0 doanh nghi\u1ec7p h\u1ee9a h\u1eb9n mang l\u1ea1i. Thay v\u00e0o \u0111\u00f3, h\u1ecd trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd c\u00f9ng chia s\u1ebb gi\u00e1 tr\u1ecb.
\nB\u1eb1ng vi\u1ec7c chia s\u1ebb r\u1ed9ng r\u00e3i nh\u1eadn th\u1ee9c gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, c\u0169ng nh\u01b0 h\u00e0nh \u0111\u1ed9ng v\u00e0 ni\u1ec1m tin, b\u1ea1n c\u00f3 th\u1ec3 khi\u1ebfn \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y nh\u1eadn di\u1ec7n v\u00e0 trung th\u00e0nh v\u1edbi n\u00f3.<\/p>\n

M\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u tr\u1ef1c ti\u1ebfp h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c chia s\u1ebb c\u00e1c gi\u00e1 tr\u1ecb c\u1ee7a n\u00f3 l\u00e0 Dove. C\u00e1ch \u0111\u00e2y h\u01a1n 10 n\u0103m, v\u00e0o n\u1eb1m 2004, Dove b\u1eaft \u0111\u1ea7u chi\u1ebfn d\u1ecbch \u201cReal Beauty\u201d. \u00dd t\u01b0\u1edfng n\u00e0y xu\u1ea5t ph\u00e1t t\u1eeb k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u: ch\u1ec9 c\u00f3 2% ph\u1ee5 n\u1eef t\u1ef1 tin n\u00f3i r\u1eb1ng m\u00ecnh xinh \u0111\u1eb9p. T\u1eadn d\u1ee5ng \u0111i\u1ec1u n\u00e0y, Dove quy\u1ebft \u0111\u1ecbnh \u0111\u00e3 tr\u1edf th\u00e0nh \u0111\u1ea1i s\u1ee9 c\u1ee7a v\u1ebb \u0111\u1eb9p t\u1ef1 nhi\u00ean, b\u1eaft \u0111\u1ea7u th\u00e1ch th\u1ee9c \u0111\u1ecbnh ki\u1ebfn \u200b\u200bv\u1ebb \u0111\u1eb9p v\u00e0 g\u00e2y tranh lu\u1eadn x\u00e3 h\u1ed9i.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec Unilever chia s\u1ebb v\u1ec1 chi\u1ebfn d\u1ecbch Real Beauty:\u00a0\u201cT\u1ea1i Dove, ch\u00fang t\u00f4i h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i v\u1ebb \u0111\u1eb9p l\u00e0 m\u1ed9t ngu\u1ed3n g\u1ed1c c\u1ee7a s\u1ef1 t\u1ef1 tin v\u00e0 tho\u1ea3i m\u00e1i. V\u00ec v\u1eady, ch\u00fang t\u00f4i \u0111ang th\u1ef1c thi s\u1ee9 m\u1ec7nh gi\u00fap nh\u1eefng th\u1ebf h\u1ec7 ph\u1ee5 n\u1eef ti\u1ebfp theo ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 t\u00edch c\u1ef1c v\u1edbi c\u00e1ch nh\u00ecn c\u1ee7a h\u1ecd \u2013 nh\u1eb1m gi\u00fap h\u1ecd n\u00e2ng cao l\u00f2ng t\u1ef1 tr\u1ecdng v\u00e0 ph\u00e1t hi\u1ec7n ti\u1ec1m n\u0103ng b\u00ed \u1ea9n c\u1ee7a m\u00ecnh.\u201d<\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn d\u1ecbch Real Beauty c\u1ee7a Dove. T\u1ea1m d\u1ecbch th\u00f4ng \u0111i\u1ec7p: B\u1ea1n c\u1ea3m th\u1ea5y c\u00f4 \u1ea5y B\u00e9o hay C\u00e2n \u0111\u1ed1i? C\u00f3 ph\u1ea3i v\u1ebb \u0111\u1eb9p th\u1ef1c s\u1ef1 ch\u1ec9 v\u1eeba v\u1eb7n \u1edf size 8? (T\u01b0\u01a1ng \u0111\u01b0\u01a1ng size S)<\/p>\n<\/div>\n

B\u1ea5t ch\u1ea5p nh\u1eefng l\u1eddi ch\u1ec9 tr\u00edch, \u201cReal Beauty\u201d v\u1eabn l\u00e0 m\u1ed9t chi\u1ebfn d\u1ecbch th\u00e0nh c\u00f4ng. \u1ede th\u1eddi \u0111i\u1ec3m n\u0103m 2004, Dove ch\u1ec9 l\u00e0 m\u1ed9t c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u0103m s\u00f3c da. B\u00e2y gi\u1edd, 11 n\u0103m sau \u0111\u00f3, doanh nghi\u1ec7p n\u00e0y \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng \u0111\u01a1n v\u1ecb ti\u00eau bi\u1ec3u nh\u1ea5t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a m\u00ecnh v\u00e0 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh c\u01a1 th\u1ec3 theo xu h\u01b0\u1edbng t\u00edch c\u1ef1c.<\/p>\n

Video \u201cReal Beauty Sketches\u201d c\u1ee7a Dove \u0111\u00e3 thu h\u00fat t\u1ed5ng c\u1ed9ng h\u01a1n 114 tri\u1ec7u l\u01b0\u1ee3t xem trong th\u00e1ng \u0111\u1ea7u ti\u00ean, bi\u1ebfn n\u00f3 th\u00e0nh qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c viral nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i! \u0110i\u1ec1u n\u00e0y c\u0169ng d\u1eabn \u0111\u1ebfn doanh thu t\u0103ng k\u1ec9 l\u1ee5c: t\u1eeb 2,5 t\u1ef7 USD \u0111\u1ebfn 4 t\u1ef7 USD ch\u1ec9 trong v\u00f2ng 1 n\u0103m.<\/p>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng trung th\u00e0nh<\/h3>\n

T\u1ea1i sao s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng l\u1ea1i quan tr\u1ecdng v\u1edbi th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p?\u00a0\u0110\u00f3 l\u00e0 b\u1edfi chi ph\u00ed gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 th\u1ea5p h\u01a1n t\u1edbi 7 l\u1ea7n so v\u1edbi chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. \u0110\u1ed3ng th\u1eddi, b\u00e1n s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i bao gi\u1edd c\u0169ng d\u1ec5 h\u01a1n nhi\u1ec1u! X\u00e1c su\u1ea5t th\u00e0nh c\u00f4ng c\u1ee7a vi\u1ec7c n\u00e0y v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 kho\u1ea3ng 5-20% so v\u1edbi 60-70% c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/p>\n

Cu\u1ed1i c\u00f9ng, kh\u00e1ch h\u00e0ng trung th\u00e0nh nh\u1ea5t tr\u1edf th\u00e0nh nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9, gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ed9ng \u0111\u1ed3ng trung th\u00e0nh. \u0110\u00e2y th\u1ef1c s\u1ef1 l\u00e0 \u0111\u00edch \u0111\u1ebfn ho\u00e0n h\u1ea3o cho m\u1ecdi doanh nghi\u1ec7p!
\n\u0110\u00e1ng ti\u1ebfc l\u00e0 \u0111i\u1ec1u n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng d\u1ec5 d\u00e0ng. Nhi\u1ec1u ch\u1ee7 doanh nghi\u1ec7p ch\u01b0a l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c cho m\u00ecnh ph\u01b0\u01a1ng \u00e1n hi\u1ec7u qu\u1ea3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 k\u1ebft qu\u1ea3, kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd th\u01b0\u1eddng xuy\u00ean quy\u1ebft \u0111\u1ecbnh v\u1ec1 vi\u1ec7c chuy\u1ec3n sang m\u1ed9t \u0111\u01a1n v\u1ecb kh\u00e1c.<\/p>\n

\u0110\u00e2y l\u00e0 c\u00e1ch Emily Collins, chuy\u00ean gia ph\u00e2n t\u00edch c\u1ee7a Forrester Research, gi\u1ea3i th\u00edch:\u00a0\u201cKh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ng\u00e0y c\u00e0ng \u00edt l\u00fd do trung th\u00e0nh h\u01a1n bao gi\u1edd h\u1ebft v\u00e0 s\u1ef1 trung th\u00e0nh c\u00e0ng gi\u1ea3m so tr\u01b0\u1edbc \u0111\u00e2y. \u0110i\u1ec1u n\u00e0y l\u00e0 b\u1edfi ng\u00e0y nay h\u1ecd \u0111\u00e3 \u00fd th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00ecnh c\u0169ng nh\u01b0 mu\u1ed1n ki\u1ec3m so\u00e1t s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a m\u00ecnh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u\u201d.<\/p>\n

\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a r\u1eb1ng n\u1ebfu b\u1ea1n mu\u1ed1n gi\u1eef kh\u00e1ch h\u00e0ng, b\u1ea1n ph\u1ea3i th\u1eadt s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 ch\u1ec9 cho h\u1ecd th\u1ea5y \u00edt nh\u1ea5t m\u1ed9t l\u00fd do h\u1ee3p l\u00fd \u0111\u1ec3 \u1edf l\u1ea1i v\u1edbi b\u1ea1n qua vi\u1ec7c chia s\u1ebb t\u00ednh n\u0103ng n\u1ed5i b\u1eadt, thu h\u00fat c\u1ee7a s\u1ea3n ph\u1ea9m c\u00f9ng v\u1edbi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t v\u00e0 m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.<\/p>\n

Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng mong mu\u1ed1n t\u00ecm ki\u1ebfm l\u1ee3i \u00edch trong quan h\u1ec7 v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c nh\u1eefng ng\u01b0\u1eddi mu\u1ed1n h\u1ed7 tr\u1ee3 gi\u00e1 tr\u1ecb c\u1ee7a b\u1ea1n. Cung c\u1ea5p th\u00eam cho h\u1ecd m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n m\u00e0 h\u1ecd x\u1ee9ng \u0111\u00e1ng ho\u1eb7c gi\u00fap h\u1ecd th\u1ec3 hi\u1ec7n c\u00e1 t\u00ednh.\u00a0M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u t\u1ed1t, nh\u01b0ng n\u1ebfu bi\u1ebft k\u1ebft h\u1ee3p, b\u1ea1n c\u00f3 th\u1ec3 thu \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng ngo\u00e0i mong \u0111\u1ee3i.<\/p>\n

Theo Justyna Polaczyk<\/em><\/p>\n

B\u00e0i li\u00ean quan:<\/p>\n

    \n
  • Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf<\/em><\/li>\n
  • \u201cH\u00f4 bi\u1ebfn\u201d kh\u00e1ch h\u00e0ng gi\u1eadn d\u1eef th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh qua Live Chat<\/em><\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    C\u00f3 hai c\u00f4ng th\u1ee9c cho s\u1ef1 th\u00e0nh c\u00f4ng. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u nh\u1eefng l\u00fd do kh\u00e1ch h\u00e0ng quan t\u00e2m t\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u00e1p \u1ee9ng v\u00f4 \u0111i\u1ec1u ki\u1ec7n nh\u1eefng l\u1ee3i \u00edch m\u00e0 h\u1ecd mong mu\u1ed1n nh\u1eadn \u0111\u01b0\u1ee3c; ho\u1eb7c chia s\u1ebb nh\u1eefng \u0111i\u1ec1u t\u1eeb tr\u00e1i tim v\u00e0 th\u1ec3 hi\u1ec7n r\u1eb1ng nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n theo m\u1ed9t nguy\u00ean t\u1eafc m\u00e0 h\u1ecd-r\u1ea5t-mong-\u0111\u1ee3i. Nh\u01b0ng tr\u01b0\u1edbc khi l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, h\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111em \u0111\u1ebfn nh\u1eefng d\u1ecbch v\u1ee5 tuy\u1ec7t v\u1eddi.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53904"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53904"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53904\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}