{"id":53907,"date":"2023-12-20T09:14:39","date_gmt":"2023-12-20T02:14:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/google-trinh-lang-bo-cong-cu-generative-ai-ho-tro-quang-cao-hieu-qua.html"},"modified":"2023-12-20T09:14:39","modified_gmt":"2023-12-20T02:14:39","slug":"google-trinh-lang-bo-cong-cu-generative-ai-ho-tro-quang-cao-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/google-trinh-lang-bo-cong-cu-generative-ai-ho-tro-quang-cao-hieu-qua.html","title":{"rendered":"Google \u201ctr\u00ecnh l\u00e0ng\u201d b\u1ed9 c\u00f4ng c\u1ee5 Generative AI h\u1ed7 tr\u1ee3 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3!"},"content":{"rendered":"
T\u1ea1i s\u1ef1 ki\u1ec7n Google Marketing Live n\u0103m , Google cho ra m\u1eaft h\u00e0ng lo\u1ea1t c\u00f4ng c\u1ee5 Generative AI gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u0111a ho\u00e1 th\u1eddi gian v\u00e0 t\u0103ng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0.\u00a0<\/strong><\/p>\n

Khi s\u1ef1 ki\u1ec7n Google Marketing Live \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c n\u0103m 2013. T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 qu\u1ea3ng c\u00e1o c\u00f3 s\u1ef1 d\u1ecbch chuy\u1ec3n l\u1edbn t\u1eeb qu\u1ea3ng c\u00e1o ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng sang thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Sau 10 n\u0103m, tr\u01b0\u1edbc s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), ngh\u00e0nh qu\u1ea3ng c\u00e1o c\u00f3 th\u00eam m\u1ed9t b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 m\u1edbi nh\u1edd s\u1ef1 gi\u00fap s\u1ee9c c\u1ee7a AI t\u1ea1o ra m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi: <\/span>Qu\u1ea3ng c\u00e1o h\u1ed7 tr\u1ee3 b\u1edfi AI.<\/b><\/p>\n

S\u1ef1 ki\u1ec7n ti\u00eau bi\u1ec3u<\/span> Google Marketing Live n\u0103m <\/b> \u0111\u00e3 ra m\u1eaft h\u00e0ng lo\u1ea1t c\u00f4ng c\u1ee5 Generative AI h\u1ed7 tr\u1ee3 c\u00e1c agency qu\u1ea3ng c\u00e1o mang l\u1ea1i tr\u1ea3i nghi\u1ec7m, n\u00e2ng cao kh\u1ea3 n\u0103ng s\u00e1ng t\u1ea1o nh\u1eb1m t\u1ea1o \u201cl\u1ee3i th\u1ebf\u201d c\u1ea1nh tranh, t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t qu\u1ea3ng c\u00e1o. B\u1ed9 c\u00f4ng c\u1ee5 Generative AI <\/strong>m\u1edbi c\u00f4ng b\u1ed1\u00a0g\u1ed3m:\u00a0<\/span>Google Ads,\u00a0Performance Max, Product Studio\u00a0v\u00e0\u00a0Search Generative Experience<\/strong>\u00a0(SGE) trong Search Labs<\/strong>.<\/em><\/p>\n

Google Ads: Tr\u1ea3i nghi\u1ec7m \u0111\u00e0m tho\u1ea1i & N\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o t\u1ef1 \u0111\u1ed9ng<\/strong><\/h2>\n

M\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3i qua nhi\u1ec1u c\u00f4ng \u0111o\u1ea1n v\u00e0 t\u00e1c v\u1ee5. \u0110\u1ec3 h\u1ed7 tr\u1ee3 qu\u00e1 tr\u00ecnh qu\u1ea3ng c\u00e1o t\u1ed1i \u01b0u h\u01a1n cho c\u00e1c nh\u00e0 Marketing, t\u1ea1i s\u1ef1 ki\u1ec7n Google ra m\u1eaft t\u00ednh n\u0103ng \u0111\u00e0m tho\u1ea1i v\u1edbi ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean trong Google Ads. Tr\u00ecnh qu\u1ea3n l\u00fd n\u00e0y gi\u00fap gi\u00fap ng\u01b0\u1eddi d\u00f9ng kh\u1edfi \u0111\u1ed9ng chi\u1ebfn d\u1ecbch v\u00e0 \u0111\u01a1n gi\u1ea3n h\u00f3a Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch k\u1ebft h\u1ee3p ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n s\u1eb5n c\u00f3 v\u1edbi Google AI.<\/span><\/p>\n

\u0110\u1ec3 th\u1ef1c hi\u1ec7n, b\u1ea1n cho trang \u0111\u00edch (preferred landing page) t\u1eeb trang web c\u1ee7a b\u1ea1n. Sau \u0111\u00f3 Google AI s\u1ebd t\u00f3m t\u1eaft n\u1ed9i dung v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1c c\u00e1c t\u1eeb kh\u00f3a, m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh,\u2026 ph\u00f9 h\u1ee3p cho t\u1eebng chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n. \u0110\u1ed3ng th\u1eddi, b\u1ea1n c\u00f3 th\u1ec3 h\u1ecfi Google AI gi\u1ed1ng nh\u01b0 \u0111ang trao \u0111\u1ed5i v\u1edbi \u0111\u1ed3ng nghi\u1ec7p \u0111\u1ec3 t\u00ecm ra \u00fd t\u01b0\u1edfng hay, t\u1ed1i \u01b0u, n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.\u00a0<\/span><\/p>\n

\"google-ads\"<\/p>\n

AI s\u1ebd \u0111\u1ec1 xu\u1ea5t c\u00e1c n\u1ed9i dung c\u00f3 li\u00ean quan v\u00e0 hi\u1ec7u qu\u1ea3 cho chi\u1ebfn d\u1ecbch, bao g\u1ed3m c\u00e1c t\u1eeb kh\u00f3a, ti\u00eau \u0111\u1ec1, m\u00f4 t\u1ea3, h\u00ecnh \u1ea3nh, v\u00e0 nh\u1eefng n\u1ed9i dung kh\u00e1c<\/span><\/p>\n

Ngo\u00e0i ra, Google s\u1ebd t\u0103ng c\u01b0\u1eddng ACA v\u1edbi generative AI \u0111\u1ec3 t\u1ea1o v\u00e0 \u0111i\u1ec1u ch\u1ec9nh Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n d\u1ef1a tr\u00ean ng\u1eef c\u1ea3nh c\u1ee7a truy v\u1ea5n.\u00a0Ch\u1ebf \u0111\u1ed9 s\u1eed d\u1ee5ng n\u1ed9i dung t\u1eeb c\u00e1c trang \u0111\u00edch v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7n t\u1ea1i \u0111\u1ec3 t\u1ea1o d\u00f2ng ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung m\u00f4 t\u1ea3.\u00a0<\/span><\/p>\n

V\u00ed d\u1ee5: B\u1ea1n t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a\u201cch\u0103m s\u00f3c da cho da kh\u00f4 nh\u1ea1y c\u1ea3m \u2013 Skin care for dry sensitive skin\u201d. AI s\u1ebd s\u1eed d\u1ee5ng n\u1ed9i dung t\u1eeb trang \u0111\u00edch th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o hi\u1ec7n c\u00f3 d\u00f2ng ti\u00eau \u0111\u1ec1 s\u00e1t v\u1edbi t\u1eeb kh\u00f3a nh\u01b0 \u201cL\u00e0m D\u1ecbu L\u00e0n Da Kh\u00f4, Nh\u1ea1y C\u1ea3m C\u1ee7a B\u1ea1n\u201d. \u0110i\u1ec1u n\u00e0y gi\u00fap chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o b\u00e1n s\u00e1t v\u1edbi \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u, gia t\u0103ng hi\u1ec3n th\u1ecb n\u1ed9i dung.\u00a0<\/span>.<\/p>\n

T\u00ednh n\u0103ng AI s\u00e1ng t\u1ea1o c\u1ee7a Product Studio<\/strong><\/h2>\n

Google ra m\u1eaft t\u00ednh n\u0103ng<\/span>Product Studio t\u00edch h\u1ee3p v\u00e0o Merchant Center Next (phi\u00ean b\u1ea3n thay th\u1ebf Merchant Center), khai th\u00e1c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ea1o h\u00ecnh \u1ea3nh n\u1ec1n cho ra nhi\u1ec1u phi\u00ean b\u1ea3n h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng, d\u1ef1a tr\u00ean v\u0103n b\u1ea3n.<\/span><\/p>\n

T\u00ednh n\u0103ng n\u00e0y s\u1ebd gi\u00fap t\u1ed1i \u01b0u h\u00ecnh \u1ea3nh qu\u1ea3ng c\u00e1o, l\u00e0m cho n\u1ecdi dung n\u1ed5i b\u1eadt. Kh\u00f4ng d\u1eebng l\u1ea1i \u1edf \u0111\u00f3, t\u00ednh n\u0103ng AI <\/span>\u00a0<\/b>Product Studio c\u00f2n cho ph\u00e9p nh\u00e0 qu\u1ea3ng c\u00e1o x\u00f3a n\u1ec1n \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ed1i \u0111a h\u00f3a vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung h\u00ecnh \u1ea3nh c\u1ee7a m\u00ecnh, c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a h\u00ecnh \u1ea3nh nh\u1ecf ho\u1eb7c c\u00f3 \u0111\u1ed9 ph\u00e2n gi\u1ea3i th\u1ea5p m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i ch\u1ee5p l\u1ea1i.<\/span><\/strong><\/p>\n

N\u00e2ng cao s\u00e1ng t\u1ea1o trong chi\u1ebfn d\u1ecbch \u201cT\u1ed1i \u0110a H\u00f3a Hi\u1ec7u Su\u1ea5t\u201d \u2013 Performance Max<\/b><\/h2>\n

\u201cT\u1ed1i \u0110a H\u00f3a Hi\u1ec7u Su\u1ea5t\u201d nh\u1eb1m m\u1ee5c \u0111\u00edch t\u0103ng chuy\u1ec3n \u0111\u1ed1i cho c\u00e1c doanh nghi\u1ec7p. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, Google \u0111ang \u0111\u01b0a generative AI v\u00e0o chi\u1ebfn d\u1ecbch. Nh\u1edd \u0111\u00f3 c\u00e1c marketer t\u1ea1o n\u1ed9i dung t\u00f9y ch\u1ec9nh v\u00e0 m\u1edf r\u1ed9ng quy m\u00f4 d\u1ec5 d\u00e0ng h\u01a1n ch\u1ec9 v\u1edbi m\u1ed9t v\u00e0i thao t\u00e1c.<\/p>\n

\"CD_blog_AI_update_mkt_2\"<\/p>\n

V\u1edbi t\u00ednh n\u0103ng n\u00e0y, ng\u01b0\u1eddi d\u00f9ng ch\u1ec9 c\u1ea7n cung c\u1ea5p trang web c\u1ee7a m\u00ecnh, Google AI s\u1ebd nghi\u00ean c\u1ee9u v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 t\u1ea1o th\u00eam v\u0103n b\u1ea3n v\u00e0 nh\u1eefng n\u1ed9i dung li\u00ean quan kh\u00e1c cho chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o. H\u01a1n v\u00e2y, Ai c\u00f3 th\u1ec3 g\u1ecdi \u00fd nh\u1eefng h\u00ecnh \u1ea3nh d\u00e0nh ri\u00eang cho s\u1ea3n ph\u1ea9m t\u1ea1o hi\u1ec7u \u1ee9ng qu\u1ea3ng c\u00e1o v\u1edbi ng\u01b0\u1eddi d\u00f9ng. Ngo\u00e0i ra, \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t, Google c\u0169ng \u0111ang n\u00e2ng cao m\u1ee5c ti\u00eau\u00a0thu n\u1ea1p kh\u00e1ch h\u00e0ng m\u1edbi (new customer acquisition). \u0110\u1ed3ng th\u1eddi gi\u1edbi thi\u1ec7u l\u1ea1i kh\u00e1ch h\u00e0ng (re-engagement) cho c\u00e1c chi\u1ebfn d\u1ecbch trong \u201cT\u1ed1i \u0110a H\u00f3a Hi\u1ec7u Su\u1ea5t\u201d.<\/p>\n

T\u1ed1i \u01b0u h\u00f3a hi\u1ec7u qu\u1ea3 mua s\u1eafm v\u1edbi t\u00ednh n\u0103ng Tr\u1ea3i nghi\u1ec7m S\u00e1ng t\u1ea1o t\u00ecm ki\u1ebfm (Search Generative Experience)\u00a0<\/strong><\/h2>\n

Google c\u0169ng \u0111\u00e3 c\u00f4ng b\u1ed1 c\u00e1c ch\u1ee9c n\u0103ng generative AI m\u1edbi s\u1ebd xu\u1ea5t hi\u1ec7n trong <\/span>Google T\u00ecm ki\u1ebfm<\/span> gi\u00fap c\u00e1c doanh nghi\u1ec7p d\u1ec5 d\u00e0ng ph\u00e1t tri\u1ec3n v\u00e0 lan t\u1ecfa th\u01b0\u01a1ng hi\u1ec7u. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m Tr\u1ea3i nghi\u1ec7m Search Generative Experience (SGE).<\/span><\/h3>\n

T\u00ednh n\u0103ng n\u00e0y nh\u1eb1m cung c\u1ea5p cho ng\u01b0\u1eddi d\u00f9ng chi ti\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m, gi\u00e1 v\u00e0 c\u00e1c th\u00f4ng tin t\u1ed5ng h\u1ee3p.\u00a0<\/span>Google cho bi\u1ebft r\u1eb1ng c\u00f4ng ngh\u1ec7 AI n\u00e0y gi\u00fap ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n mua s\u1eafm d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng c\u00e1ch l\u1ecdc th\u00f4ng tin t\u1eeb 35 t\u1ef7 danh s\u00e1ch s\u1ea3n ph\u1ea9m tr\u00ean Bi\u1ec3u \u0111\u1ed3 Mua s\u1eafm c\u1ee7a Google (Google\u2019s Shopping Graph) \u0111\u1ec3 hi\u1ec3n th\u1ecb k\u1ebft qu\u1ea3 ph\u00f9 h\u1ee3p. Tuy nhi\u00ean, \u0111\u1ec3 tr\u1ea3i nghi\u1ec7m t\u00ednh ng\u01b0\u1eddi d\u00f9ng c\u1ea7n tham gia ch\u01b0\u01a1ng tr\u00ecnh Google\u2019s Search Labs \u2013 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u1edbi cho ph\u00e9p h\u1ecd th\u1eed nghi\u1ec7m nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00ecm ki\u1ebfm m\u1edbi nh\u1ea5t t\u1eeb Google.<\/p>\n

C\u00f3 th\u1ec3 th\u1ea5y h\u00e0ng lo\u1ea1t c\u00e1c t\u00ednh n\u0103ng Generative AI m\u1edbi ra m\u1eaft c\u1ee7a google s\u1ebd m\u1edf ra m\u1ed9t k\u1ef7 nguy\u00ean m\u1edbi: Qu\u1ea3ng c\u00e1o c\u00f3 h\u1ed7 tr\u1ee3 AI. \u0110i\u1ec1u n\u00e0y kh\u00f4ng ch\u1ec9 mang l\u1ea1i thu\u1eadn l\u1ee3i cho c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o m\u00e0 c\u00f2n t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Theo c\u00e1c chuy\u00ean gia d\u1ef1 \u0111o\u00e1n, v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c Generative AI ngh\u00e0nh qu\u1ea3ng c\u00e1o s\u1ebd c\u00f3 nhi\u1ec1u \u0111\u1ed9t ph\u00e1 trong t\u01b0\u01a1ng lai, mang l\u1ea1i nhi\u1ec1u gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn cho c\u00e1c doanh nghi\u1ec7p.\u00a0<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u1ea1i s\u1ef1 ki\u1ec7n Google Marketing Live n\u0103m , Google cho ra m\u1eaft h\u00e0ng lo\u1ea1t c\u00f4ng c\u1ee5 Generative AI gi\u00fap c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o t\u1ed1i \u0111a ho\u00e1 th\u1eddi gian v\u00e0 t\u0103ng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0.\u00a0 Khi s\u1ef1 ki\u1ec7n Google Marketing Live \u0111\u1ea7u ti\u00ean \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c n\u0103m 2013. T\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3 qu\u1ea3ng c\u00e1o c\u00f3 s\u1ef1 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53907"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53907"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53907\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}