{"id":53913,"date":"2023-12-20T09:16:39","date_gmt":"2023-12-20T02:16:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-chien-luoc-dinh-gia-pho-bien-cho-doanh-nghiep.html"},"modified":"2023-12-20T09:16:39","modified_gmt":"2023-12-20T02:16:39","slug":"cac-chien-luoc-dinh-gia-pho-bien-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-chien-luoc-dinh-gia-pho-bien-cho-doanh-nghiep.html","title":{"rendered":"C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn cho doanh nghi\u1ec7p"},"content":{"rendered":"
\n

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y r\u1eb1ng ch\u1ec9 c\u00f3 m\u1ed9t s\u1ef1 t\u0103ng\/gi\u1ea3m nh\u1ecf 1% trong gi\u00e1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn trung b\u00ecnh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p t\u1eeb 11% \u0111\u1ebfn 14%. <\/span>Nghi\u00ean c\u1ee9u v\u00e0 th\u1ef1c t\u1ebf cho th\u1ea5y, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. <\/span>\u0110\u1ed3ng th\u1eddi, gi\u00e1 c\u1ea3 c\u0169ng c\u00f3 s\u1ee9c m\u1ea1nh t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 trong m\u1eaft kh\u00e1ch h\u00e0ng. <\/span>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/span><\/span><\/span><\/p>\n

\"C\u00e1c<\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u00e0 g\u00ec?<\/span><\/span><\/b><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt m\u00e0 c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn b\u1eb1ng c\u00e1ch b\u00e1n h\u00e0ng h\u00f3a v\u00e0 d\u1ecbch v\u1ee5 v\u1edbi m\u1ee9c gi\u00e1 ph\u00f9 h\u1ee3p.\u00a0<\/span><\/span><\/span><\/p>\n

\"chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 l\u00e0 g\u00ec?<\/p>\n<\/div>\n

\u0110\u1ecbnh gi\u00e1 kh\u00f4ng ch\u1ec9 l\u00e0 vi\u1ec7c \u0111\u1eb7t m\u1ed9t con s\u1ed1, m\u00e0 l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p th\u00f4ng minh gi\u1eefa gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m, nhu c\u1ea7u kh\u00e1ch h\u00e0ng, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ee5c ti\u00eau kinh doanh. <\/span>\u0110i\u1ec1u n\u00e0y y\u00eau c\u1ea7u s\u1ef1 ph\u00e2n t\u00edch k\u1ef9 l\u01b0\u1ee1ng, n\u1eafm b\u1eaft th\u00f4ng tin th\u1ecb tr\u01b0\u1eddng v\u00e0 hi\u1ec3u s\u00e2u v\u1ec1 t\u1ea7m quan tr\u1ecdng c\u1ee7a gi\u00e1 c\u1ea3 trong vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/span><\/span><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1\u00a0<\/span><\/span><\/b><\/h2>\n

C\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ph\u00e2n th\u00e0nh 2 nh\u00f3m: y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i.<\/span><\/span><\/span><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong doanh nghi\u1ec7p<\/span><\/span><\/b><\/h3>\n

S\u1ea3n ph\u1ea9m ch\u00ednh l\u00e0 trung t\u00e2m c\u1ee7a qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1. <\/span>Ch\u1ea5t l\u01b0\u1ee3ng, t\u00ednh n\u0103ng, hi\u1ec7u n\u0103ng v\u00e0 m\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span>S\u1ea3n ph\u1ea9m \u0111\u1ed9c \u0111\u00e1o, c\u00f3 s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 cao h\u01a1n.<\/span><\/span><\/span><\/p>\n

Danh ti\u1ebfng c\u1ee7a c\u00f4ng ty c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1. <\/span>N\u1ebfu c\u00f4ng ty \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c danh ti\u1ebfng t\u1ed1t trong ng\u00e0nh v\u00e0 c\u00f3 s\u1ef1 tin c\u1eady \u0111\u00e1ng tin c\u1eady trong vi\u1ec7c cung c\u1ea5p s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng, th\u00ec kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng ch\u1ea5p nh\u1eadn \u0111\u00e1nh gi\u00e1 cao h\u01a1n.<\/span><\/span><\/span><\/p>\n

Ngo\u00e0i ra, s\u1ea3n ph\u1ea9m v\u1ed1n c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1. <\/span>S\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9c quy\u1ec1n c\u1ee7a s\u1ea3n ph\u1ea9m, c\u0169ng nh\u01b0 kh\u1ea3 n\u0103ng kh\u00f3 thay th\u1ebf, c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn gi\u00e1 tr\u1ecb. <\/span>S\u1ea3n ph\u1ea9m c\u00f3 v\u1ed1n \u0111\u1ea7u t\u01b0 l\u1edbn, nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u00e1ng t\u1ea1o, ho\u1eb7c c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn th\u01b0\u1eddng c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecbnh gi\u00e1 cao h\u01a1n, trong khi c\u00e1c s\u1ea3n ph\u1ea9m d\u1ec5 b\u1ecb sao ch\u00e9p ho\u1eb7c thay th\u1ebf c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi gi\u00e1 c\u1ea1nh tranh h\u01a1n.<\/span><\/span><\/span><\/p>\n

C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i doanh nghi\u1ec7p<\/span><\/span><\/b><\/h3>\n

Ngo\u00e0i c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong c\u00f4ng ty, c\u00f3 nhi\u1ec1u y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u1ee7a c\u00f4ng ty:<\/span><\/span><\/span><\/p>\n

Th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1. <\/span>T\u00ecnh tr\u1ea1ng cung c\u1ea5p v\u00e0 y\u00eau c\u1ea7u, s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a gi\u00e1 trong ng\u00e0nh, v\u00e0 m\u1ee9c \u0111\u1ed9 kh\u1ea3 d\u1ee5ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh v\u1ec1 gi\u00e1.<\/span><\/span><\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh, v\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng cao v\u00e0 thu nh\u1eadp t\u0103ng, c\u00f4ng ty c\u00f3 th\u1ec3 xem x\u00e9t vi\u1ec7c t\u0103ng gi\u00e1 s\u1ea3n ph\u1ea9m \u0111\u1ec3 t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn. <\/span>Trong khi \u0111\u00f3, trong b\u1ed1i c\u1ea3nh n\u1ec1n kinh t\u1ebf ch\u1eadm ph\u00e1t tri\u1ec3n ho\u1eb7c suy tho\u00e1i, c\u00f4ng ty c\u00f3 th\u1ec3 ph\u1ea3i xem x\u00e9t gi\u1ea3m gi\u00e1 ho\u1eb7c t\u1ea1o ra c\u00e1c ch\u00ednh s\u00e1ch \u01b0u \u0111\u00e3i gi\u1ea3m gi\u00e1 \u0111\u1ec3 khuy\u1ebfn m\u00e3i ti\u00eau d\u00f9ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng. <\/span>V\u00ec th\u1ebf b\u1ed1i c\u1ea3nh kinh t\u1ebf c\u0169ng \u1ea3nh h\u01b0\u1edfng r\u1ea5t nhi\u1ec1u trong qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u1ea3.\u00a0<\/span><\/span><\/span><\/p>\n

\u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u0169ng c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn qu\u00e1 tr\u00ecnh \u0111\u1ecbnh gi\u00e1 c\u1ee7a m\u1ed9t c\u00f4ng ty. <\/span>B\u1ea1n c\u1ea7n so s\u00e1nh s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh gi\u00e1, \u0111\u1ecbnh gi\u00e1 th\u01b0\u01a1ng hi\u1ec7u\u2026 v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u1ec3 \u0111\u01b0a ra \u0111\u1ecbnh gi\u00e1 h\u1ee3p l\u00fd v\u00e0 kh\u1ea3 thi, tr\u00e1nh \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng v\u00e0o tay \u0111\u1ed1i th\u1ee7.\u00a0<\/span><\/span><\/span><\/p>\n

C\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 bi\u1ebfn hi\u1ec7u qu\u1ea3 ph\u1ed5 bi\u1ebfn cho doanh nghi\u1ec7p<\/span><\/span><\/b><\/h2>\n

C\u00f3 nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u1ed5 bi\u1ebfn v\u00e0 hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng, v\u00ed d\u1ee5 nh\u01b0:<\/span><\/span><\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb (Value-based Pricing)<\/span><\/span><\/b><\/h3>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 trong \u0111\u00f3 gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i cho kh\u00e1ch h\u00e0ng. <\/span>N\u1ebfu s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n c\u00f3 nh\u1eefng \u0111i\u1ec3m \u0111\u1eb7c bi\u1ec7t, ch\u1ea5t l\u01b0\u1ee3ng cao ho\u1eb7c mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng, th\u00ec vi\u1ec7c tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c t\u0103ng gi\u00e1.<\/span><\/span><\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb<\/p>\n<\/div>\n

Sony \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m TV Bravia v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 t\u00ednh n\u0103ng h\u00e0ng \u0111\u1ea7u. <\/span>H\u1ecd t\u1eadp trung v\u00e0o c\u00f4ng vi\u1ec7c c\u1ea3i ti\u1ebfn h\u00ecnh \u1ea3nh, \u00e2m thanh v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 mang \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u su\u1ea5t cao. <\/span>V\u00ed d\u1ee5, Sony Bravia s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u00e0n h\u00ecnh OLED ho\u1eb7c c\u00f4ng ngh\u1ec7 h\u00ecnh \u1ea3nh 4K \u0111\u1ec3 cung c\u1ea5p \u0111\u1ed9 ph\u00e2n gi\u1ea3i v\u00e0 m\u00e0u s\u1eafc tuy\u1ec7t v\u1eddi. <\/span>H\u1ecd c\u0169ng t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 \u00e2m thanh ti\u00ean ti\u1ebfn nh\u01b0 Dolby Atmos \u0111\u1ec3 mang \u0111\u1ebfn \u00e2m thanh s\u1ed1ng \u0111\u1ed9ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng cao.<\/span><\/span><\/span><\/p>\n

M\u1eb7c d\u00f9 gi\u00e1 c\u1ee7a TV Bravia c\u00f3 th\u1ec3 cao h\u01a1n so v\u1edbi nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f9ng lo\u1ea1i tr\u00ean th\u1ecb tr\u01b0\u1eddng, nh\u01b0ng Sony \u0111\u00e3 t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1eb1ng c\u00e1ch cung c\u1ea5p tr\u1ea3i nghi\u1ec7m gi\u1ea3i tr\u00ed tuy\u1ec7t v\u1eddi v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u00ecnh \u1ea3nh, \u00e2m thanh v\u01b0\u1ee3t tr\u1ed9i. <\/span>Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 cao s\u1ef1 \u0111\u1ed9c \u0111\u00e1o v\u00e0 t\u00ednh th\u1ef1c t\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m, v\u00e0 s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n \u0111\u1ec3 s\u1edf h\u1eefu TV Bravia.<\/span><\/span><\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3 c\u1ea1nh tranh (Competition-Driven Pricing)<\/span><\/span><\/b><\/h3>\n

\u0110\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3 c\u1ea1nh tranh l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u00e0 trong \u0111\u00f3 doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh gi\u00e1 c\u1ea3 sau khi c\u00e2n nh\u1eafc m\u1ee9c gi\u00e1 c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ec3 ch\u1ecdn ra m\u1ee9c gi\u00e1 c\u1ea1nh tranh. <\/span>M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n l\u1ee3i th\u1ebf m\u00e0 kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i ho\u00e0n to\u00e0n gi\u1ed1ng v\u1edbi gi\u00e1 c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/span><\/span><\/p>\n

Khi th\u1ecb tr\u01b0\u1eddng c\u00f3 nhi\u1ec1u \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean \u0111\u1ed1i th\u1ee7 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u1ec1 gi\u00e1. <\/span>B\u1eb1ng c\u00e1ch gi\u1eef gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7, b\u1ea1n c\u00f3 th\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u1eeb h\u1ecd.<\/span><\/span><\/span><\/p>\n

Samsung Electronics \u2013 m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi. <\/span>Samsung \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t danh m\u1ee5c s\u1ea3n ph\u1ea9m m\u1edf r\u1ed9ng v\u00e0 ph\u00e2n kh\u00fac theo nhi\u1ec1u c\u1ea5p \u0111\u1ed9 kh\u00e1c nhau, t\u1eeb gi\u00e1 r\u1ebb \u0111\u1ebfn cao c\u1ea5p, \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span>Trong ph\u00e2n kh\u00fac gi\u00e1 r\u1ebb, Samsung cung c\u1ea5p c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m nh\u01b0 Galaxy A-Series ho\u1eb7c Galaxy M-Series. <\/span>Trong ph\u00e2n kh\u00fac cao c\u1ea5p, Samsung t\u1eadp trung v\u00e0o c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m nh\u01b0 Galaxy S-Series v\u00e0 Galaxy Note-Series. <\/span>Nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y \u0111\u01b0\u1ee3c trang b\u1ecb c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u1ea5t, m\u00e0n h\u00ecnh ch\u1ea5t l\u01b0\u1ee3ng cao, hi\u1ec7u su\u1ea5t m\u1ea1nh m\u1ebd v\u00e0 t\u00ednh n\u0103ng \u0111\u1ed9c \u0111\u00e1o.<\/span><\/span><\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3 c\u1ea1nh tranh c\u1ee7a SamSung<\/p>\n<\/div>\n

Ph\u00e2n kh\u00fac h\u00f3a s\u1ea3n ph\u1ea9m c\u1ee7a Samsung gi\u00fap h\u1ecd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111a d\u1ea1ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb gi\u00e1 r\u1ebb \u0111\u1ebfn cao c\u1ea5p. <\/span>\u0110\u1ecbnh gi\u00e1 c\u1ea1nh tranh trong t\u1eebng ph\u00e2n kh\u00fac gi\u00fap Samsung t\u1ea1o s\u1ef1 c\u1ea1nh tranh v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc c\u00e1c \u0111\u1ed1i th\u1ee7.<\/span><\/span><\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng (Pricing Skimming)<\/span><\/span><\/b><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 kim t\u1ef1 th\u00e1p, m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 trong \u0111\u00f3 doanh nghi\u1ec7p s\u1ebd \u00e1p d\u1ee5ng m\u1ee9c gi\u00e1 cao nh\u1ea5t khi s\u1ea3n ph\u1ea9m m\u1edbi ra m\u1eaft, h\u01b0\u1edbng t\u1edbi ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng s\u1eb5n s\u00e0ng ch\u1ea5p nh\u1eadn s\u1ea3n ph\u1ea9m m\u1edbi, m\u1ee5c ti\u00eau \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn t\u1ed1i \u0111a. <\/span>Khi nhu c\u1ea7u ti\u00eau th\u1ee5 l\u1ec7nh c\u1ea5m ban \u0111\u1ea7u gi\u1ea3m, doanh nghi\u1ec7p s\u1ebd \u0111i\u1ec1u ch\u1ec9nh gi\u1ea3m gi\u00e1 \u0111\u1ec3 thu h\u00fat th\u00eam kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 c\u1ea3n tr\u1edf \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.\u00a0<\/span><\/span><\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng trong marketing<\/p>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong c\u00e1c s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 cao, \u0111\u1ed9c quy\u1ec1n v\u00e0 \u0111\u1ed9c quy\u1ec1n, n\u01a1i kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 gi\u00e1 cao h\u01a1n \u0111\u1ec3 s\u1edf h\u1eefu nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t n\u00e0y.<\/span><\/span><\/span><\/p>\n

Apple l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ch\u1eadm ch\u1ea1p. <\/span>Th\u1eddi \u0111i\u1ec3m ra m\u1eaft ban \u0111\u1ea7u, gi\u00e1 s\u1ea3n ph\u1ea9m th\u01b0\u1eddng r\u1ea5t cao, do vi\u1ec7c s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t c\u1ee7a Apple \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t tr\u1ea1ng th\u00e1i t\u00e2m l\u00fd c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111am m\u00ea c\u00f4ng ngh\u1ec7.\u00a0<\/span><\/span><\/span><\/p>\n

Khi Apple l\u1ea7n \u0111\u1ea7u ti\u00ean ra m\u1eaft th\u1ecb tr\u01b0\u1eddng s\u1ea3n ph\u1ea9m iPhone 13 v\u1edbi m\u1ee9c gi\u00e1 kho\u1ea3ng 699USD. <\/span>T\u00edn \u0111\u1ed3 c\u00f4ng ngh\u1ec7 \u201cifan\u201d s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ee9c gi\u00e1 cao \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t s\u1edbm nh\u1ea5t c\u00f3 th\u1ec3. <\/span>Vi\u1ec7c s\u1edf h\u1eefu chi\u1ebfc xe Apple phi\u00ean b\u1ea3n m\u1edbi nh\u1ea5t kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 khao kh\u00e1t c\u1ee7a nh\u1eefng ng\u01b0\u1eddi y\u00eau c\u00f4ng ngh\u1ec7 n\u1eefa, m\u00e0 ph\u1ea7n n\u00e0o n\u00f3 \u0111\u00e3 tr\u1edf th\u00e0nh c\u00e1ch \u0111\u1ec3 m\u1ed9t b\u1ed9 ph\u1eadn kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 hi\u1ec7n \u201c\u0111\u1eb3ng c\u1ea5p\u201d c\u1ee7a h\u1ecd. <\/span>Do \u0111\u00f3, nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y s\u1eb5n s\u00e0ng chi tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n ch\u1ec9 \u0111\u1ec3 s\u1edf h\u1eefu s\u1edbm h\u01a1n, m\u1eb7c d\u00f9 h\u1ecd bi\u1ebft ch\u1ec9 c\u1ea7n ch\u1edd \u0111\u1ee3i v\u00e0i th\u00e1ng, gi\u00e1 c\u1ee7a chi\u1ebfc \u0111i\u1ec7n tho\u1ea1i \u0111\u00f3 s\u1ebd gi\u1ea3m \u0111\u00e1ng k\u1ec3 . <\/span>Sau 6 th\u00e1ng k\u1ec3 t\u1eeb khi ra m\u1eaft s\u1ea3n ph\u1ea9m, Apple \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng gi\u1ea3m gi\u00e1 s\u1ea3n ph\u1ea9m xu\u1ed1ng c\u00f2n 399 USD cho iPhone 13 128GB v\u00e0 499 USD cho iPhone 13 256GB, nh\u1eb1m thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng ch\u1ea5p nh\u1eadn chi ti\u00eau \u1edf ph\u00e2n kh\u00fac gi\u00e1 th\u1ea5p. h\u01a1n. <\/span>Sau khi iPhone 14 ra m\u1eaft,<\/span><\/span><\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 c\u1ea3 c\u1ed9ng chi ph\u00ed (Chi ph\u00ed c\u1ed9ng v\u1edbi \u0111\u1ecbnh gi\u00e1)<\/span><\/span><\/b><\/h3>\n

L\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 d\u1ef1a tr\u00ean t\u1ed5ng h\u1ee3p chi ph\u00ed s\u1ea3n xu\u1ea5t v\u00e0 l\u1ee3i nhu\u1eadn mong mu\u1ed1n. <\/span>C\u1ee5 th\u1ec3, c\u00e1ch \u0111\u1ecbnh gi\u00e1 n\u00e0y s\u1ebd c\u1ed9ng t\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u1edbi t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m l\u1ee3i nhu\u1eadn mong mu\u1ed1n, \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh gi\u00e1 b\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m.<\/span><\/span><\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ed9ng chi ph\u00ed trong marketing<\/p>\n<\/div>\n

Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho c\u00e1c s\u1ea3n ph\u1ea9m c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao, \u0111\u1ed9c quy\u1ec1n ho\u1eb7c \u0111\u1ed9c quy\u1ec1n. <\/span>Ph\u00f9 h\u1ee3p khi doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn s\u1ea3n xu\u1ea5t v\u00e0 v\u1eadn h\u00e0nh s\u1ea3n ph\u1ea9m, bao g\u1ed3m chi ph\u00ed nguy\u00ean li\u1ec7u, lao \u0111\u1ed9ng, qu\u1ea3n l\u00fd, chi ph\u00ed h\u1eadu c\u1ea7n, v\u00e0 chi ph\u00ed ti\u1ebfp th\u1ecb .<\/span><\/span><\/span><\/p>\n

Kimberly-Clark l\u00e0 m\u1ed9t trong nh\u1eefng nh\u00e0 s\u1ea3n xu\u1ea5t h\u00e0ng \u0111\u1ea7u trong ng\u00e0nh s\u1ea3n xu\u1ea5t gi\u1ea5y v\u1ec7 sinh. <\/span>H\u1ecd \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ed9ng chi ph\u00ed b\u1eb1ng c\u00e1ch t\u00ednh to\u00e1n gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean t\u1ed5ng h\u1ee3p c\u00e1c chi ph\u00ed li\u00ean quan \u0111\u1ebfn nguy\u00ean li\u1ec7u, n\u0103ng l\u01b0\u1ee3ng, lao \u0111\u1ed9ng, m\u00e1y m\u00f3c, nh\u00e2n l\u1ef1c, ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c chi ph\u00ed kh\u00e1c. <\/span>Sau \u0111\u00f3, h\u1ecd c\u1ed9ng th\u00eam l\u1ee3i nhu\u1eadn d\u1ef1 ki\u1ebfn \u200b\u200b\u0111\u1ec3 \u0111\u1ecbnh gi\u00e1 cu\u1ed1i c\u00f9ng cho s\u1ea3n ph\u1ea9m gi\u1ea5y v\u1ec7 sinh c\u1ee7a m\u00ecnh.<\/span><\/span><\/span><\/p>\n

B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u1ed9ng chi ph\u00ed, Kimberly-Clark ch\u1eafc ch\u1eafn r\u1eb1ng gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m gi\u1ea5y v\u1ec7 sinh tr\u1ea3 l\u1eddi \u0111\u1ea7y \u0111\u1ee7 chi ph\u00ed li\u00ean quan v\u00e0 tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/span><\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng (Penetration Pricing)<\/span><\/span><\/b><\/p>\n

\u0110\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi b\u1eb1ng c\u00e1ch \u0111\u01b0a ra m\u1ee9c gi\u00e1 th\u1ea5p h\u01a1n th\u1ecb tr\u01b0\u1eddng cho c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi ra m\u1eaft. <\/span>M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 n\u00e0y l\u00e0 t\u1ea1o ra s\u1ef1 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, x\u00e2y d\u1ef1ng v\u00e0 m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, c\u0169ng nh\u01b0 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng. <\/span>Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u00f3 th\u1ec3 khi\u1ebfn doanh nghi\u1ec7p h\u00f2a v\u1ed1n, ngay c\u1ea3 khi ch\u1ea5p nh\u1eadn nh\u1eadn l\u1ed7i trong giai \u0111o\u1ea1n \u0111\u1ea7u ra m\u1eaft \u0111\u1ec3 t\u1eadp trung t\u1ea1o ph\u1ea7n th\u1ecb ph\u1ea7n.<\/span><\/span><\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng b\u1edfi c\u00e1c doanh nghi\u1ec7p m\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 t\u00ednh co gi\u00e3n theo gi\u00e1 \u2013 c\u00f3 ngh\u0129a l\u00e0 th\u00f3i quen mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i d\u1ef1a tr\u00ean gi\u00e1 c\u1ea3.\u00a0<\/span><\/span><\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng c\u1ee7a Disney+<\/p>\n<\/div>\n

Ch\u1eb3ng h\u1ea1n, th\u1ecb tr\u01b0\u1eddng gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t trong nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00f3 kh\u0103n nh\u1ea5t \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty m\u1edbi gia nh\u1eadp. <\/span>C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi nh\u01b0 Netflix v\u00e0 Hulu \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 c\u00f4ng nh\u1eadn t\u1eeb kh\u00e1ch h\u00e0ng. <\/span>Khi Disney + ra m\u1eaft n\u1ec1n t\u1ea3ng ph\u00e1t tr\u1ef1c tuy\u1ebfn c\u1ee7a ri\u00eang m\u00ecnh v\u00e0o cu\u1ed1i n\u0103m nay, h\u1ecd \u0111\u00e3 ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 th\u00e2m nh\u1eadp \u2013 \u0111\u1ecbnh gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u1ecb tr\u00ed \u0111\u1ee9ng tr\u00ean th\u1ecb tr\u01b0\u1eddng.\u00a0\u00a0<\/span><\/span><\/span><\/p>\n

\u0110\u1ecbnh gi\u00e1 kinh t\u1ebf (Economy Pricing)<\/span><\/span><\/b><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 kinh t\u1ebf l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c m\u00e0 c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng b\u1eb1ng c\u00e1ch cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 th\u1ea5p v\u00e0 c\u1ed1 \u0111\u1ecbnh. <\/span>V\u1edbi chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p t\u1eadp trung gi\u1ea3m thi\u1ec3u m\u1ecdi chi ph\u00ed li\u00ean quan \u0111\u1ebfn ti\u1ebfp th\u1ecb v\u00e0 s\u1ea3n xu\u1ea5t, nh\u1eb1m thu h\u00fat nh\u00f3m kh\u00e1ch h\u00e0ng \u201c\u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn gi\u00e1 r\u1ebb\u201d. <\/span>K\u1ebft qu\u1ea3 l\u00e0, nh\u1eefng kh\u00e1ch h\u00e0ng n\u00e0y s\u1ebd mua nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd c\u1ea7n m\u00e0 kh\u00f4ng c\u1ea7n qu\u00e1 nhi\u1ec1u xem x\u00e9t.\u00a0<\/span><\/span><\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kinh t\u1ebf l\u00e0 khi c\u00e1c h\u00e3ng h\u00e0ng kh\u00f4ng nh\u01b0 Vietnam Airlines b\u00e1n v\u00e9 h\u1ea1ng ph\u1ed5 th\u00f4ng v\u1edbi gi\u00e1 r\u1ea5t th\u1ea5p trong m\u00f9a th\u1ea5p \u0111i\u1ec3m nh\u01b0 m\u00f9a \u0111\u00f4ng, nh\u1eb1m m\u1ee5c \u0111\u00edch t\u1eadn d\u1ee5ng t\u1ed1i \u0111a s\u1ee9c ch\u1ee9a c\u1ee7a m\u00e1y bay.<\/span><\/span><\/span><\/p>\n

\"Chi\u1ebfn<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 kinh t\u1ebf<\/p>\n<\/div>\n

M\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 \u0111\u1ec3 doanh nghi\u1ec7p thu h\u1ed3i v\u1ed1n trong c\u00e1c s\u1ea3n ph\u1ea9m \/ d\u1ecbch v\u1ee5 trong nh\u1eefng m\u00f9a kinh doanh th\u1ea5p \u0111i\u1ec3m. <\/span>\u0110i\u1ec3n h\u00ecnh cho chi\u1ebfn l\u01b0\u1ee3c n\u00e0y l\u00e0 c\u00e1c tr\u01b0\u1eddng \u0111\u1ea1i h\u1ecdc v\u1eadn t\u1ea3i, c\u0169ng nh\u01b0 kinh doanh h\u00e0ng h\u00f3a theo m\u00f9a v\u1ee5 nh\u01b0 b\u00e1nh trung thu, k\u1eb9o t\u1ebft.<\/span><\/span><\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng (Dynamic Pricing)<\/span><\/span><\/b><\/h3>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ecbnh gi\u00e1 linh ho\u1ea1t, trong \u0111\u00f3 gi\u00e1 c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh theo th\u1eddi gian, ng\u1eef c\u1ea3nh ho\u1eb7c y\u00eau c\u1ea7u th\u1ecb tr\u01b0\u1eddng. <\/span>Cho ph\u00e9p doanh nghi\u1ec7p t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 s\u1ef1 thay \u0111\u1ed5i c\u1ee7a cung v\u00e0 c\u1ea7u, t\u00ecnh h\u00ecnh c\u1ea1nh tranh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a doanh thu v\u00e0 l\u1ee3i nhu\u1eadn.<\/span><\/span><\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p, kh\u00f4ng h\u1ea1n ch\u1ebf nh\u01b0 du l\u1ecbch, kh\u00e1ch s\u1ea1n, v\u1eadn t\u1ea3i, th\u1ec3 thao, gi\u1ea3i tr\u00ed tr\u1ef1c tuy\u1ebfn v\u00e0 b\u00e1n l\u1ebb \u0111i\u1ec7n t\u1eed. <\/span>C\u00e1c y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c xem x\u00e9t khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y bao g\u1ed3m th\u1eddi gian, ng\u00e0y l\u1ec5, s\u1ef1 ki\u1ec7n \u0111\u1eb7c bi\u1ec7t, m\u1ee9c \u0111\u1ed9 t\u1ed3n t\u1ea1i, t\u00ecnh tr\u1ea1ng c\u1ea1nh tranh,..<\/span><\/span><\/span><\/p>\n

M\u1ed9t v\u00ed d\u1ee5 c\u00f3 th\u1ec3 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng l\u00e0 vi\u1ec7c \u00e1p d\u1ee5ng h\u1ec7 th\u1ed1ng \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9ng trong l\u0129nh v\u1ef1c c\u00f4ng ty taxi v\u00e0 xe \u0111i\u1ec7n t\u1ef1 l\u00e1i nh\u01b0 Uber ho\u1eb7c Grab. <\/span>C\u00e1c \u1ee9ng d\u1ee5ng n\u00e0y s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n ph\u1ee9c t\u1ea1p \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1ef7 l\u1ec7 ph\u00ed d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 m\u1ee9c \u0111\u1ed9 y\u00eau c\u1ea7u c\u1ee5 th\u1ec3 t\u1ea1i th\u1eddi \u0111i\u1ec3m v\u00e0 \u0111\u1ecba \u0111i\u1ec3m c\u1ee5 th\u1ec3, tr\u1ea1ng th\u00e1i giao th\u00f4ng, th\u1eddi ti\u1ebft ho\u1eb7c th\u1eadm ch\u00ed c\u00e1c s\u1ef1 ki\u1ec7n c\u1ee5 th\u1ec3 bi\u1ec7t di\u1ec5n ra.<\/span><\/span><\/span><\/p>\n

Khi m\u1ee9c \u0111\u1ed9 y\u00eau c\u1ea7u cao, ho\u1eb7c giao th\u00f4ng ch\u1ed1t trong gi\u1edd tan t\u1ea7m, th\u1eddi ti\u1ebft n\u1eafng cao ho\u1eb7c m\u01b0a\u2026 th\u00ec gi\u00e1 s\u1ebd t\u0103ng l\u00ean \u0111\u1ec3 khuy\u1ebfn kh\u00edch c\u00e1c t\u00e0i x\u1ebf tham gia v\u00e0 cung c\u1ea5p th\u00eam d\u1ecbch v\u1ee5. <\/span>Trong khi \u0111\u00f3, khi m\u1ee9c \u0111\u1ed9 y\u00eau c\u1ea7u th\u1ea5p ho\u1eb7c c\u00f3 s\u1eb5n nhi\u1ec1u t\u00e0i x\u1ebf, m\u1ee9c gi\u00e1 c\u00f3 th\u1ec3 gi\u1ea3m \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. <\/span>\u0110i\u1ec1u n\u00e0y cho ph\u00e9p c\u00f4ng ty taxi \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t gi\u00e1 c\u1ea3 ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn.<\/span><\/span><\/span><\/p>\n

Xem th\u00eam:\u00a0\u0110\u1ecbnh gi\u00e1 \u0111\u1ed9ng li\u1ec7u c\u00f3 ph\u1ea3i \u201cm\u00f3n h\u1eddi\u201d cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng?<\/strong><\/em><\/p>\n

T\u00f3m l\u1ea1i, vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p s\u1ebd gi\u00fap c\u00f4ng ty t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh, thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng. <\/span>Qua vi\u1ec7c c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 n\u1ed9i b\u1ed9 v\u00e0 b\u00ean ngo\u00e0i, c\u00f4ng ty c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1ee3p l\u00fd, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ebd \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong th\u1eddi gian d\u00e0i.<\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a McKinsey cho th\u1ea5y r\u1eb1ng ch\u1ec9 c\u00f3 m\u1ed9t s\u1ef1 t\u0103ng\/gi\u1ea3m nh\u1ecf 1% trong gi\u00e1 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn l\u1ee3i nhu\u1eadn trung b\u00ecnh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p t\u1eeb 11% \u0111\u1ebfn 14%. <\/span>Nghi\u00ean c\u1ee9u v\u00e0 th\u1ef1c t\u1ebf cho th\u1ea5y, chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p. <\/span>\u0110\u1ed3ng th\u1eddi, gi\u00e1 c\u1ea3 c\u0169ng c\u00f3 s\u1ee9c m\u1ea1nh t\u00e1c \u0111\u1ed9ng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn \u0111\u1ecbnh v\u1ecb gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 trong m\u1eaft kh\u00e1ch h\u00e0ng. <\/span>B\u1eb1ng c\u00e1ch \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 ph\u00f9 h\u1ee3p, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u00e0 t\u1ed1i \u0111a h\u00f3a doanh thu.<\/span><\/span><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53913"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53913"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53913\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53913"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53913"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53913"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}