{"id":53926,"date":"2023-12-20T09:18:40","date_gmt":"2023-12-20T02:18:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xay-dung-chien-luoc-marketing-cho-san-pham-moi.html"},"modified":"2023-12-20T09:18:40","modified_gmt":"2023-12-20T02:18:40","slug":"xay-dung-chien-luoc-marketing-cho-san-pham-moi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xay-dung-chien-luoc-marketing-cho-san-pham-moi.html","title":{"rendered":"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi"},"content":{"rendered":"<div id=\"test\">\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Giai \u0111o\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 giai \u0111o\u1ea1n c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh nh\u1ea5t \u0111\u1ebfn c\u1ea3 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. N\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 th\u1eddi l\u01b0\u1ee3ng v\u00e0 doanh thu s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c giai \u0111o\u1ea1n sau \u0111\u00f3.\u00a0 Do \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng, qu\u00e1 tr\u00ecnh tri\u1ec3n khai c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t, v\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t cho s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u1ea3 m\u1ed9t v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m.<\/span><\/p>\n<div id=\"attachment_26305\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26305\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-xay-dung-chien-luoc-marketing-cho-san-pham-moi-e1686571925147.jpg\" alt=\"X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"750\" height=\"496\" title=\"Masterskills-xay-dung-chien-luoc-marketing-cho-san-pham-moi-e1686571925147\"><\/p>\n<p class=\"wp-caption-text\">X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00e1c b\u01b0\u1edbc c\u01a1 b\u1ea3n c\u1ee7a qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi bao g\u1ed3m:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn k\u1ebf ho\u1ea1ch ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"1-hieu-ro-ve-san-pham-moi\"><b>Hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ea1n c\u1ea7n hi\u1ec3u r\u00f5 v\u1ec1 s\u1ea3n ph\u1ea9m. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c th\u00f4ng tin v\u1ec1 t\u00ednh n\u0103ng, \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn bi\u1ebft, l\u1ee3i \u00edch ho\u1eb7c c\u00e1ch s\u1eed d\u1ee5ng c\u1ee7a s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">B\u00ean c\u1ea1nh \u0111\u00f3, ki\u1ebfn th\u1ee9c hi\u1ec3u bi\u1ebft s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 chia th\u00e0nh 2 lo\u1ea1i c\u01a1 b\u1ea3n nh\u01b0 sau:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf: \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u00f4ng s\u1ed1 ho\u1eb7c c\u00e1c bi\u1ec3u hi\u1ec7n b\u00ean ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m nh\u01b0: m\u1eabu m\u00e3, t\u00ednh n\u0103ng, gi\u00e1 c\u1ea3, th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt, ch\u00ednh s\u00e1ch b\u1ea3o h\u00e0nh, m\u1ee9c \u0111\u1ed9 s\u1eb5n c\u00f3 c\u1ee7a s\u1ea3n ph\u1ea9m,\u2026\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ki\u1ebfn th\u1ee9c kinh nghi\u1ec7m: li\u00ean quan \u0111\u1ebfn qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m ho\u1eb7c d\u00f9ng th\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng, do \u0111\u00f3, ki\u1ebfn th\u1ee9c n\u00e0y s\u1ebd \u0111\u1ec1 c\u1eadp tr\u1ecdng t\u00e2m v\u00e0o l\u1ee3i \u00edch s\u1ea3n ph\u1ea9m, nh\u1eefng ph\u1ea3n h\u1ed3i khi d\u00f9ng th\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00f3 th\u1ec3 n\u00f3i, c\u1ea3 hai lo\u1ea1i ki\u1ebfn \u200b\u200bth\u1ee9c s\u1ea3n ph\u1ea9m tr\u00ean \u0111\u1ec1u quan tr\u1ecdng v\u00e0 s\u1eed d\u1ee5ng t\u00f9y thu\u1ed9c v\u00e0o c\u00e1c m\u1ee5c \u0111\u00edch kh\u00e1c nhau. Ki\u1ebfn th\u1ee9c th\u1ef1c t\u1ebf v\u1ec1 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng so s\u00e1nh v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m kh\u00e1c v\u00e0 t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1eb7c \u0111i\u1ec3m m\u00e0 h\u1ecd mong mu\u1ed1n. Trong khi ki\u1ebfn \u200b\u200bth\u1ee9c kinh nghi\u1ec7m v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng t\u01b0\u1edfng t\u01b0\u1ee3ng c\u00e1ch s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. H\u01a1n n\u1eefa, ki\u1ebfn th\u1ee9c kinh nghi\u1ec7m c\u0169ng l\u00e0 c\u00e1ch th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng doanh thu, 43% ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m, \u0111\u00e1nh gi\u00e1 tr\u01b0\u1edbc \u0111\u00f3 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay v\u00ec tin v\u00e0o qu\u1ea3ng c\u00e1o t\u1eeb ph\u00eda doanh nghi\u1ec7p.<\/span><\/p>\n<div id=\"attachment_26306\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26306\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-hieu-biet-ve-san-pham-la-buoc-dau-trong-xay-dung-chien-luoc-marketing-cho-san-pham-moi-e1686572163514.jpg\" alt=\"Hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"750\" height=\"393\" title=\"Masterskills-hieu-biet-ve-san-pham-la-buoc-dau-trong-xay-dung-chien-luoc-marketing-cho-san-pham-moi-e1686572163514\"><\/p>\n<p class=\"wp-caption-text\">Hi\u1ec3u bi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m l\u00e0 b\u01b0\u1edbc \u0111\u1ea7u trong x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110\u1eb7c bi\u1ec7t, m\u1ed9t vi\u1ec7c quan tr\u1ecdng n\u1eefa \u1edf b\u01b0\u1edbc n\u00e0y l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c USP (<\/span><span style=\"font-weight: 400\">Unique Selling Point \u2013 \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t)<\/span><span style=\"font-weight: 400\">. \u0110\u00e2y l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c nh\u1ea5t, l\u00e0 th\u1ebf m\u1ea1nh c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa tr\u1ecdng truy\u1ec1n th\u00f4ng, l\u00e0m n\u1ed5i b\u1eadt n\u00f3 \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb tr\u00ed th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi t\u1ea1o n\u00ean d\u1ea5u \u1ea5n c\u1ee7a s\u1ea3n ph\u1ea9m v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2 style=\"text-align: justify\" id=\"2-xac-dinh-khach-hang-muc-tieu-san-pham-moi-huong-den\"><b>X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ea3n ph\u1ea9m m\u1edbi h\u01b0\u1edbng \u0111\u1ebfn<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Sau khi \u0111\u00e3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c l\u1ee3i th\u1ebf \u0111\u1eb7c tr\u01b0ng c\u1ee7a s\u1ea3n ph\u1ea9m th\u00ec vi\u1ec7c c\u1ea7n l\u00e0m ti\u1ebfp theo \u0111\u00f3 l\u00e0: x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh. M\u1ecdi th\u00f4ng tin v\u1ec1 ch\u00e2n dung kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean:<\/span><\/p>\n<p style=\"text-align: justify\"><b>Y\u1ebfu t\u1ed1 v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc:<\/b><span style=\"font-weight: 400\">\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Gi\u1edbi t\u00ednh, \u0111\u1ed9 tu\u1ed5i, t\u00ecnh tr\u1ea1ng h\u00f4n nh\u00e2n<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">N\u01a1i \u1edf, ngh\u1ec1 nghi\u1ec7p, tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n, thu nh\u1eadp trung b\u00ecnh<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">T\u00f4n gi\u00e1o, v\u0103n h\u00f3a,\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Y\u1ebfu t\u1ed1 v\u1ec1 t\u00e2m l\u00fd h\u1ecdc:\u00a0<\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u00ec \u0111i\u1ec1u g\u00ec? (gi\u00e1 c\u1ea3, m\u1eabu m\u00e3, khuy\u1ebfn m\u00e3i)<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">H\u1ecd d\u1ec5 d\u00e0ng b\u1ecb chi ph\u1ed1i mua h\u00e0ng b\u1edfi nh\u1eefng t\u00e1c nh\u00e2n b\u00ean ngo\u00e0i n\u00e0o? (ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, gia \u0111\u00ecnh, b\u1ea1n b\u00e8)<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">H\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng v\u00ec s\u1edf th\u00edch hay nhu c\u1ea7u? H\u1ecd \u0111ang quan t\u00e2m \u0111\u1ebfn \u0111i\u1ec1u g\u00ec?\u00a0<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><b>Y\u1ebfu t\u1ed1 v\u1ec1 h\u00e0nh vi ti\u00eau d\u00f9ng:<\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Khu v\u1ef1c n\u00e0o kh\u00e1ch h\u00e0ng s\u1ebd t\u1eadp trung mua s\u1eafm nhi\u1ec1u nh\u1ea5t? (si\u00eau th\u1ecb, ch\u1ee3 hay trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i) v\u00e0 Ph\u00e2n kh\u00fac gi\u00e1, \u0111\u1ecbnh v\u1ecb s\u1ea3n ph\u1ea9m \u0111\u00e3 ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e2n ph\u1ed1i t\u1ea1i \u0111\u00f3 hay ch\u01b0a?<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 xu h\u01b0\u1edbng mua h\u00e0ng v\u00e0 thanh to\u00e1n nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">T\u1ea7n su\u1ea5t v\u00e0 kh\u1ea3 n\u0103ng mua s\u1eafm s\u1ea3n ph\u1ea9m l\u00e0 nhi\u1ec1u hay \u00edt?<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Kh\u00e1ch h\u00e0ng c\u00f3 s\u1eb5n s\u00e0ng ti\u1ebfp t\u1ee5c mua s\u1eafm s\u1ea3n ph\u1ea9m n\u00e0y n\u1ebfu gi\u00e1 c\u1ea3 \u0111\u1ed9t ng\u1ed9t t\u0103ng?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ngo\u00e0i ra, \u0111\u1ec3 n\u00e2ng cao m\u1ee9c \u0111\u1ed9 khoanh v\u00f9ng, ch\u1ecdn l\u1ecdc ch\u00ednh x\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u1ed1t nh\u1ea5t c\u00f3 \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u, \u0111i\u1ec1u ki\u1ec7n v\u00e0 kh\u1ea3 n\u0103ng mua s\u1eafm s\u1ea3n ph\u1ea9m m\u00e0 b\u1ea1n cung c\u1ea5p, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c l\u00fd thuy\u1ebft kh\u00e1c li\u00ean quan nh\u01b0: l\u00fd thuy\u1ebft th\u00e1p nhu c\u1ea7u Maslow, l\u00fd thuy\u1ebft v\u1ec1 h\u00e0nh vi kh\u00e1ch h\u00e0ng,\u2026<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u01b0 v\u1eady, vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n b\u00e1m s\u00e1t k\u1ebf ho\u1ea1ch kinh doanh, \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing r\u00f5 r\u00e0ng, \u0111\u1ed3ng th\u1eddi c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ngu\u1ed3n nh\u00e2n l\u1ef1c doanh nghi\u1ec7p v\u00e0 ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/span><\/p>\n<h2 style=\"text-align: justify\" id=\"3-xac-dinh-muc-tieu-cua-chien-luoc-marketing-cho-san-pham-moi\"><b>X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi ra th\u1ecb tr\u01b0\u1eddng, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111\u1eb7t m\u1ee5c ti\u00eau cho k\u1ebf ho\u1ea1ch c\u1ee7a m\u00ecnh. H\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ee5c ti\u00eau n\u00e0y l\u00e0 ho\u00e0n to\u00e0n ph\u00f9 h\u1ee3p v\u1edbi kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch v\u00e0 b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c n\u00f3. B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SMART \u0111\u1ec3 c\u1ee5 th\u1ec3 h\u00f3a m\u1ee5c ti\u00eau:<\/span><\/p>\n<div id=\"attachment_26307\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26307\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-mo-hinh-smart-xac-dinh-muc-tieu-chien-dich-marketing-san-pham-moi-e1686572584198.jpg\" alt=\"M\u00f4 h\u00ecnh SMART - x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch marketing cho s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"750\" height=\"422\" title=\"Masterskills-mo-hinh-smart-xac-dinh-muc-tieu-chien-dich-marketing-san-pham-moi-e1686572584198\"><\/p>\n<p class=\"wp-caption-text\">M\u00f4 h\u00ecnh SMART \u2013 x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n<\/div>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400;text-align: justify\"><i><span style=\"font-weight: 400\">Specific (t\u00ednh c\u1ee5 th\u1ec3):<\/span><\/i><span style=\"font-weight: 400\"> m\u1ee5c ti\u00eau ph\u1ea3i c\u1ee5 th\u1ec3, \u0111\u01a1n gi\u1ea3n, b\u00e1m s\u00e1t.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><i><span style=\"font-weight: 400\">Measurable (\u0111o l\u01b0\u1eddng):<\/span><\/i><span style=\"font-weight: 400\"> m\u1ee5c ti\u00eau v\u00e0 ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau c\u1ea7n c\u00f3 khung \u0111o l\u01b0\u1eddng r\u00f5 r\u00e0ng, hay c\u00f3 th\u1ec3 \u0111o \u0111\u01b0\u1ee3c c\u1ee5 th\u1ec3 b\u1eb1ng con s\u1ed1.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><i><span style=\"font-weight: 400\">Attainable (kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n):<\/span><\/i><span style=\"font-weight: 400\"> m\u1ee5c ti\u00eau c\u00f3 kh\u1ea3 n\u0103ng th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c d\u1ef1a tr\u00ean s\u1ef1 c\u00e2n nh\u1eafc c\u00e1c ngu\u1ed3n l\u1ef1c doanh nghi\u1ec7p, k\u1ebft h\u1ee3p v\u1edbi s\u1ef1 t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><i><span style=\"font-weight: 400\">Relevant (t\u00ednh th\u1ef1c t\u1ebf):<\/span><\/i><span style=\"font-weight: 400\"> m\u1ee5c ti\u00eau ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh ngu\u1ed3n l\u1ef1c th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p, d\u1ef1a tr\u00ean k\u1ebft qu\u1ea3 ho\u1eb7c b\u00e1o c\u00e1o.<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><i><span style=\"font-weight: 400\">Time bound (khung th\u1eddi gian):<\/span><\/i><span style=\"font-weight: 400\"> ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau c\u1ea7n \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc v\u1ec1 th\u1eddi gian th\u1ef1c hi\u1ec7n.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"4-xac-dinh-cac-yeu-to-anh-huong-den-chien-luoc-marketing-cho-san-pham-moi\"><b>X\u00e1c \u0111\u1ecbnh c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi\u00a0<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00f3 r\u1ea5t nhi\u1ec1u y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi\u1ebfn d\u1ecbch marketing cho s\u1ea3n ph\u1ea9m m\u1edbi. Th\u00f4ng th\u01b0\u1eddng, c\u00e1c y\u1ebfu t\u1ed1 n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n chia th\u00e0nh 2 lo\u1ea1i ch\u1ee7 y\u1ebfu l\u00e0: c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify\" id=\"4-1-cac-yeu-to-ben-ngoai\"><b>C\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00e1c t\u00e1c nh\u00e2n b\u00ean ngo\u00e0i l\u00e0 nh\u1eefng \u1ea3nh h\u01b0\u1edfng c\u00f3 li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh nh\u01b0ng kh\u00f4ng n\u1eb1m trong s\u1ef1 ki\u1ec3m so\u00e1t c\u1ee7a t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p. Do \u0111\u00f3, vi\u1ec7c ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan, tr\u00e1nh b\u1ecf s\u00f3t nh\u1eefng c\u01a1 h\u1ed9i, \u0111\u1ed3ng th\u1eddi h\u1ea1n ch\u1ebf \u0111\u01b0\u1ee3c r\u1ee7i ro. C\u00e1c m\u00f4 h\u00ecnh marketing ph\u1ed5 bi\u1ebfn gi\u00fap ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean ngo\u00e0i doanh nghi\u1ec7p l\u00e0 m\u00f4 h\u00ecnh PESTEL v\u00e0 m\u00f4 h\u00ecnh Porter\u2019s 5 forces.<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>M\u00f4 h\u00ecnh PESTEL g\u1ed3m 6 y\u1ebfu t\u1ed1:<\/i><\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"text-align: justify\"><strong><i>Political (ch\u00ednh tr\u1ecb):<\/i><\/strong><span style=\"font-weight: 400\"> bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 c\u00f3 li\u00ean quan \u0111\u1ebfn ch\u00ednh ph\u1ee7 nh\u01b0 <\/span><span style=\"font-weight: 400\">\u00a0ch\u00ednh s\u00e1ch t\u00e0i kh\u00f3a, h\u1ea1n ch\u1ebf th\u01b0\u01a1ng m\u1ea1i, tr\u1ee3 c\u1ea5p, thu\u1ebf ho\u1eb7c c\u00e1c quy \u0111\u1ecbnh, s\u1eeda \u0111\u1ed5i c\u00f3 li\u00ean quan,\u2026<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Economic (kinh t\u1ebf):<\/i><\/strong><span style=\"font-weight: 400\"> bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 t\u1ef7 l\u1ec7 l\u1ea1m ph\u00e1t, t\u1ef7 gi\u00e1 h\u1ed1i \u0111o\u00e1i, <\/span><span style=\"font-weight: 400\">l\u00e3i su\u1ea5t h\u1ed7 tr\u1ee3 kinh doanh, xu h\u01b0\u1edbng thay \u0111\u1ed5i c\u1ee7a c\u1ea7u trong ti\u00eau d\u00f9ng, kh\u1ea3 n\u0103ng cung \u1ee9ng c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 tr\u00ean th\u1ecb tr\u01b0\u1eddng,\u2026<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Social (v\u0103n h\u00f3a \u2013 x\u00e3 h\u1ed9i):<\/i><\/strong><span style=\"font-weight: 400\"> bao g\u1ed3m nh\u00e2n kh\u1ea9u h\u1ecdc, h\u00e0nh vi ti\u00eau d\u00f9ng, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng,..<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Technology (c\u00f4ng ngh\u1ec7):<\/i><\/strong><span style=\"font-weight: 400\"> an ninh m\u1ea1ng, c\u00f4ng ngh\u1ec7 5G, internet v\u1ea1n v\u1eadt,\u2026 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p.<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Environmental (m\u00f4i tr\u01b0\u1eddng):<\/i><\/strong><span style=\"font-weight: 400\"> c\u00e1c y\u1ebfu t\u1ed1 bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, <\/span><span style=\"font-weight: 400\">th\u1eddi ti\u1ebft, bi\u1ebfn \u0111\u1ed5i, d\u1ecbch b\u1ec7nh,\u2026 c\u0169ng c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u1ea3 n\u0103ng ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m.<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Legal (ph\u00e1p l\u00fd):<\/i><\/strong><span style=\"font-weight: 400\"> \u1edf y\u1ebfu t\u1ed1 n\u00e0y, doanh nghi\u1ec7p s\u1ebd c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u00e1c th\u1ee7 t\u1ee5c kinh doanh, gi\u1ea5y ph\u00e9p, ch\u1ee9ng nh\u1eadn ho\u1eb7c \u0111\u0103ng k\u00fd quy\u1ec1n s\u1edf h\u1eefu tr\u00ed tu\u1ec7,..<\/span><\/li>\n<\/ul>\n<div id=\"attachment_26308\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26308\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-mo-hinh-pestel-trong-chien-luoc-marketing-san-pham-moi-e1686572925560.jpg\" alt=\"M\u00f4 h\u00ecnh PESTEL trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"750\" height=\"422\" title=\"Masterskills-mo-hinh-pestel-trong-chien-luoc-marketing-san-pham-moi-e1686572925560\"><\/p>\n<p class=\"wp-caption-text\">M\u00f4 h\u00ecnh PESTEL trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">V\u00ed d\u1ee5, khi c\u00e2n nh\u1eafc ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi trong giai \u0111o\u1ea1n \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch Covid-19, ng\u01b0\u1eddi ti\u00eau d\u00f9ng thay \u0111\u1ed5i xu h\u01b0\u1edbng ti\u00eau d\u00f9ng (c\u1eaft gi\u1ea3m thu chi, h\u1ea1n ch\u1ebf \u0111i l\u1ea1i,..). Do \u0111\u00f3, n\u1ebfu c\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi kh\u00f4ng ph\u1ea3i l\u00e0 s\u1ea3n ph\u1ea9m thi\u1ebft y\u1ebfu, th\u00ec kh\u1ea3 n\u0103ng ra m\u1eaft s\u1ea3n ph\u1ea9m v\u00e0o th\u1eddi gian n\u00e0y l\u00e0 kh\u00f4ng th\u1ef1c s\u1ef1 ph\u00f9 h\u1ee3p. Ng\u01b0\u1ee3c l\u1ea1i, \u0111\u00e2y c\u0169ng l\u00e0 th\u1eddi k\u1ef3 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u1ec1: kh\u1ea9u trang, n\u01b0\u1edbc s\u00e1t khu\u1ea9n, n\u01b0\u1edbc r\u1eeda tay,\u2026<\/span><\/p>\n<p style=\"text-align: justify\"><b><i>M\u00f4 h\u00ecnh Porter\u2019s Five Forces g\u1ed3m 5 y\u1ebfu t\u1ed1:<\/i><\/b><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"text-align: justify\"><strong><i>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh trong ng\u00e0nh:<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p \u0111ang kinh doanh s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 b\u1ea1n s\u1eafp ra m\u1eaft.\u00a0<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ti\u1ec1m \u1ea9n: <\/i><\/strong><span style=\"font-weight: 400\">l\u00e0 nh\u1eefng t\u1ed5 ch\u1ee9c, doanh nghi\u1ec7p c\u00f3 ti\u1ec1m n\u0103ng s\u1ebd tham gia v\u00e0o ng\u00e0nh, v\u00e0o s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t doanh nghi\u1ec7p mu\u1ed1n m\u1edf r\u1ed9ng quy m\u00f4, ng\u00e0nh h\u00e0ng ho\u1eb7c l\u00e0 m\u1ed9t doanh nghi\u1ec7p m\u1edbi.<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Ph\u00e2n t\u00edch nh\u00e0 cung \u1ee9ng:<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n, t\u1ed5 ch\u1ee9c tham gia v\u00e0o qu\u00e1 tr\u00ecnh cung c\u1ea5p nguy\u00ean v\u1eadt li\u1ec7u c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng:<\/i><\/strong><span style=\"font-weight: 400\"> kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng c\u00e1 nh\u00e2n, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m. H\u1ecd l\u00e0 nh\u1eefng c\u00e1 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh hay chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi.\u00a0<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>S\u1ea3n ph\u1ea9m thay th\u1ebf:<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 nh\u1eefng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u00f3 kh\u1ea3 n\u0103ng thay th\u1ebf s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. S\u1ea3n ph\u1ea9m thay th\u1ebf v\u1eabn ti\u1ec1m \u1ea9n nhi\u1ec1u nguy c\u01a1 chi\u1ebfm l\u1ea5y kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 n\u1ebfu s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u1ee7 l\u00e0m h\u1ecd th\u1ea5y y\u00eau th\u00edch, h\u1ecd c\u00f3 th\u1ec3 chuy\u1ec3n h\u1eb3n sang s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m \u0111\u00f3.\u00a0<\/span><\/li>\n<\/ul>\n<div id=\"attachment_26310\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26310\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-mo-hinh-porters-five-forces-trong-chien-luoc-marketing-san-pham-moi-e1686573430353.jpg\" alt=\"M\u00f4 h\u00ecnh Porter\u2019s five forces trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"750\" height=\"409\" title=\"Masterskills-mo-hinh-porters-five-forces-trong-chien-luoc-marketing-san-pham-moi-e1686573430353\"><\/p>\n<p class=\"wp-caption-text\">M\u00f4 h\u00ecnh Porter\u2019s Five Forces trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n<\/div>\n<h3 style=\"text-align: justify\" id=\"4-2-cac-yeu-to-ben-trong\"><b>C\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong<\/b><\/h3>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">C\u00e1c t\u00e1c nh\u00e2n b\u00ean trong bao g\u1ed3m nh\u1eefng ho\u1ea1t \u0111\u1ed9ng, quy tr\u00ecnh n\u1ed9i b\u1ed9, c\u00e1c ngu\u1ed3n l\u1ef1c trong doanh nghi\u1ec7p c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn k\u1ebft qu\u1ea3 chi\u1ebfn d\u1ecbch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. M\u1ed9t m\u00f4 h\u00ecnh marketing ph\u1ed5 bi\u1ebfn gi\u00fap ph\u00e2n t\u00edch m\u00f4i tr\u01b0\u1eddng b\u00ean trong doanh nghi\u1ec7p l\u00e0 m\u00f4 h\u00ecnh\u00a0Porter\u2019s value chain.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Value chain (chu\u1ed7i gi\u00e1 tr\u1ecb) l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh kinh doanh bao g\u1ed3m c\u00e1c quy tr\u00ecnh, ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb nh\u1ea5t \u0111\u1ecbnh cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. Chu\u1ed7i gi\u00e1 tr\u1ecb s\u1ebd bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng ch\u00ednh:\u00a0<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400;text-align: justify\"><strong><i>Inbound logistics (h\u1eadu c\u1ea7n \u0111\u1ea7u v\u00e0o):<\/i><\/strong><span style=\"font-weight: 400\"> li\u00ean quan \u0111\u1ebfn vi\u1ec7c mua h\u00e0ng, l\u01b0u tr\u1eef v\u00e0 qu\u1ea3n l\u00fd c\u00e1c nguy\u00ean v\u1eadt li\u1ec7u,..\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><strong><i>Operations (v\u1eadn h\u00e0nh):<\/i><\/strong><span style=\"font-weight: 400\"> bao g\u1ed3m quy tr\u00ecnh s\u1ea3n xu\u1ea5t s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh t\u1eeb nguy\u00ean li\u1ec7u th\u00f4, \u0111\u1ea3m b\u1ea3o t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed s\u1ea3n xu\u1ea5t, t\u1ed1i gi\u1ea3n quy tr\u00ecnh v\u00e0 ngu\u1ed3n cung \u0111\u1ee7 \u0111\u1ec3 v\u1eadn h\u00e0nh li\u00ean t\u1ee5c,..<\/span><\/li>\n<li style=\"font-weight: 400\"><strong><i>Outbound logistics (h\u1eadu c\u1ea7n \u0111\u1ea7u ra):<\/i><\/strong><span style=\"font-weight: 400\"> li\u00ean quan \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng ph\u00e2n ph\u1ed1i, x\u1eed l\u00fd \u0111\u01a1n h\u00e0ng, v\u1eadn chuy\u1ec3n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng, qu\u1ea3n l\u00fd h\u00e0ng t\u1ed3n kho,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><strong><i>Marketing and sales (ti\u1ebfp th\u1ecb v\u00e0 b\u00e1n h\u00e0ng):<\/i><\/strong><span style=\"font-weight: 400\"> bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3ng c\u00e1o, khuy\u1ebfn m\u00e3i, truy\u1ec1n th\u00f4ng, \u0111\u1ecbnh gi\u00e1,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><strong><i>Services (d\u1ecbch v\u1ee5):<\/i><\/strong><span style=\"font-weight: 400\"> li\u00ean quan \u0111\u1ebfn vi\u1ec7c k\u1ebft n\u1ed1i, h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, b\u1ea3o h\u00e0nh v\u00e0 \u0111\u1ed5i tr\u1ea3,\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u01b0 v\u1eady, khi ph\u00e2n t\u00edch chu\u1ed7i gi\u00e1 tr\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 l\u1ea1i to\u00e0n b\u1ed9 chu\u1ed7i h\u1ec7 th\u1ed1ng, quy tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i n\u1ed9i b\u1ed9 t\u1eeb \u0111\u1ea7u v\u00e0o \u0111\u1ebfn \u0111\u1ea7u ra nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf (l\u1ee3i th\u1ebf chi ph\u00ed hay l\u1ee3i th\u1ebf kh\u00e1c bi\u1ec7t) \u0111\u1ec3 t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/span><\/p>\n<div id=\"attachment_26311\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26311\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-mo-hinh-porters-value-chain-trong-chien-luoc-marketing-cho-san-pham-moi-e1686574107429.jpg\" alt=\"M\u00f4 h\u00ecnh Porter\u2019s value chain trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"750\" height=\"422\" title=\"Masterskills-mo-hinh-porters-value-chain-trong-chien-luoc-marketing-cho-san-pham-moi-e1686574107429\"><\/p>\n<p class=\"wp-caption-text\">M\u00f4 h\u00ecnh Porter\u2019s value chain trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Ngo\u00e0i ra, m\u1ed9t m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn kh\u00e1c c\u0169ng \u0111\u01b0\u1ee3c hay s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch c\u00e1c y\u1ebfu t\u1ed1 b\u00ean trong l\u1eabn b\u00ean ngo\u00e0i l\u00e0 m\u00f4 h\u00ecnh SWOT.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">SWOT l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 \u0111\u01b0\u1ee3c \u0111i\u1ec3m m\u1ea1nh, \u0111i\u1ec3m y\u1ebfu c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3 doanh nghi\u1ec7p, \u0111\u1ec3 t\u1eeb \u0111\u00f3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i, h\u1ea1n ch\u1ebf r\u1ee7i ro khi kinh doanh c\u0169ng nh\u01b0 khi x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch marketing s\u1ea3n ph\u1ea9m m\u1edbi. C\u00f3 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft khi ph\u00e2n t\u00edch SWOT:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify\"><strong><i>Strengths (\u0111i\u1ec3m m\u1ea1nh):<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m khi\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i tr\u1ed9i h\u01a1n. V\u00e0 nh\u01b0 v\u1eady, khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c th\u1ebf m\u1ea1nh hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p.\u00a0<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Weaknesses (\u0111i\u1ec3m y\u1ebfu):<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 nh\u1eefng m\u1eb7t h\u1ea1n ch\u1ebf, y\u1ebfu t\u1ed1 b\u1ea5t l\u1ee3i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 v\u1ea5n \u0111\u1ec1 v\u1ec1 nh\u00e2n s\u1ef1, t\u00e0i ch\u00ednh, c\u00f4ng ngh\u1ec7 ho\u1eb7c chu\u1ed7i cung \u1ee9ng s\u1ea3n ph\u1ea9m,..<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Opportunities (c\u01a1 h\u1ed9i):<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c b\u00ean ngo\u00e0i c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111ang thay \u0111\u1ed5i, s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00f4ng ngh\u1ec7 m\u1edbi ho\u1eb7c c\u00e1c ch\u00ednh s\u00e1ch th\u00fac ti\u1ebfn \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u00ednh ph\u1ee7,..<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Threats (nguy c\u01a1):<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 nh\u1eefng t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c b\u00ean ngo\u00e0i c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a b\u1ea1n. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 s\u1ef1 gia t\u0103ng \u0111\u1ed3 \u1ea1t c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u00f9ng ng\u00e0nh ho\u1eb7c \u1ea3nh h\u01b0\u1edfng t\u1eeb n\u1ec1n kinh t\u1ebf (l\u1ea1m ph\u00e1t, thu\u1ebf, l\u00e3i su\u1ea5t vay,..)<\/span><\/li>\n<li class=\"mceTemp\">\n<dl id=\"attachment_26312\" class=\"wp-caption alignnone\" style=\"width: 760px\">\n<dt class=\"wp-caption-dt\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26312\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-mo-hinh-swot-trong-chien-luoc-marketing-cho-san-pham-moi-e1686574324394.png\" alt=\"M\u00f4 h\u00ecnh SWOT trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"750\" height=\"422\" title=\"Masterskills-mo-hinh-swot-trong-chien-luoc-marketing-cho-san-pham-moi-e1686574324394\"><\/dt>\n<dd class=\"wp-caption-dd\">M\u00f4 h\u00ecnh SWOT trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/dd>\n<\/dl>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"5-xac-dinh-chien-luoc-marketing\"><b>X\u00e1c \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">\u0110\u1ec3 c\u00f3 ph\u01b0\u01a1ng h\u01b0\u1edbng x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh kinh \u0111i\u1ec3n trong marketing nh\u01b0 m\u00f4 h\u00ecnh marketing 4P v\u00e0 7P. V\u1edbi marketing 4P s\u1ebd bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1:<\/span><\/p>\n<ul>\n<li style=\"text-align: justify\"><strong><i>Product (s\u1ea3n ph\u1ea9m):<\/i><\/strong><span style=\"font-weight: 400\"> s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c n\u00f3i \u0111\u1ebfn \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 s\u1ea3n ph\u1ea9m \u201cs\u1eafp ra m\u1eaft\u201d.\u00a0<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Price (gi\u00e1 c\u1ea3):<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 gi\u00e1 b\u00e1n c\u1ee7a s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng. Gi\u00e1 c\u1ea3 c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o chi ph\u00ed nguy\u00ean v\u1eadt li\u1ec7u, v\u1eadn chuy\u1ec3n, nh\u00e2n c\u00f4ng, l\u1eafp r\u00e1p v\u00e0 s\u1ea3n xu\u1ea5t,\u2026.<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Place (\u0111\u1ecba \u0111i\u1ec3m):<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 \u0111\u1ecba \u0111i\u1ec3m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 mua s\u1ea3n ph\u1ea9m (v\u00ed d\u1ee5: ch\u1ee3, trung t\u00e2m th\u01b0\u01a1ng m\u1ea1i ho\u1eb7c c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed). \u0110\u1ecba \u0111i\u1ec3m ch\u00ednh l\u00e0 n\u01a1i b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb ph\u00e2n kh\u00fac s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh, do \u0111\u00f3, y\u1ebfu t\u1ed1 gi\u00e1 c\u1ea3 v\u00e0 \u0111\u1ecba \u0111i\u1ec3m ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc ph\u00f9 h\u1ee3p.\u00a0<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Promotions (x\u00fac ti\u1ebfn):<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 c\u00e1c c\u00e1ch th\u1ee9c, ho\u1ea1t \u0111\u1ed9ng nh\u1eb1m qu\u1ea3ng b\u00e1, ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m t\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. V\u00ed d\u1ee5: ch\u1ea1y ads, khuy\u1ebfn m\u00e3i, h\u1ecdp b\u00e1o, tri\u1ec3n l\u00e3m,\u2026<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">V\u1edbi marketing 7P s\u1ebd bao g\u1ed3m th\u00eam 3 y\u1ebfu t\u1ed1 sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: justify\"><strong><i>People (con ng\u01b0\u1eddi): <\/i><\/strong><span style=\"font-weight: 400\">l\u00e0 nh\u1eefng c\u00e1 th\u1ec3 trong doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb, t\u01b0 v\u1ea5n vi\u00ean ho\u1eb7c nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. Khi nh\u00e2n s\u1ef1 c\u1ee7a b\u1ea1n c\u00f3 l\u00f2ng tin v\u00e0o s\u1ea3n ph\u1ea9m th\u00ec l\u00fac \u0111\u00f3 kh\u00e1ch h\u00e0ng m\u1edbi b\u1eaft \u0111\u1ea7u tin t\u01b0\u1edfng v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Ngo\u00e0i ra, h\u1ecd s\u1ebd l\u00e0 c\u1ea7u n\u1ed1i l\u00fd t\u01b0\u1edfng ti\u1ebfp nh\u1eadn c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1eeb \u0111\u00f3, c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Process (quy tr\u00ecnh):<\/i><\/strong><span style=\"font-weight: 400\"> \u0111\u1ec1 c\u1eadp \u0111\u1ebfn quy tr\u00ecnh v\u1eadn chuy\u1ec3n, cung c\u1ea5p s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 t\u1eeb n\u01a1i ph\u00e2n ph\u1ed1i \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng. Ngo\u00e0i ra, d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c quy tr\u00ecnh \u0111\u1ed5i tr\u1ea3, ho\u00e0n ti\u1ec1n c\u0169ng \u0111\u01b0\u1ee3c bao g\u1ed3m trong y\u1ebfu t\u1ed1 n\u00e0y.<\/span><\/li>\n<li style=\"text-align: justify\"><strong><i>Physical Evidence (b\u1eb1ng ch\u1ee9ng h\u1eefu h\u00ecnh):<\/i><\/strong><span style=\"font-weight: 400\"> l\u00e0 c\u00e1c h\u00ecnh th\u1ee9c d\u00f9ng \u0111\u1ec3 nh\u1eadn d\u1ea1ng s\u1ea3n ph\u1ea9m ho\u1eb7c x\u00e1c nh\u1eadn s\u1ef1 hi\u1ec7n di\u1ec7n c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng. V\u00ed d\u1ee5: t\u00ean th\u01b0\u01a1ng hi\u1ec7u, bao b\u00ec,\u2026<\/span><\/li>\n<\/ul>\n<div id=\"attachment_26313\" style=\"width: 760px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-26313\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/Masterskills-4P-va-7P-trong-chien-luoc-marketing-cho-san-pham-moi-e1686574578536.jpg\" alt=\"4P v\u00e0 7P trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi\" width=\"750\" height=\"620\" title=\"Masterskills-4P-va-7P-trong-chien-luoc-marketing-cho-san-pham-moi-e1686574578536\"><\/p>\n<p class=\"wp-caption-text\">4P v\u00e0 7P trong chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi<\/p>\n<\/div>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t th\u00eam 1 s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing ph\u1ed5 bi\u1ebfn kh\u00e1c \u0111\u1ec3 ho\u00e0n ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ee7a m\u00ecnh:<\/span><\/p>\n<ul style=\"text-align: justify\">\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Chi\u1ebfn l\u01b0\u1ee3c truy\u1ec1n th\u00f4ng<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111a k\u00eanh<\/span><\/li>\n<li style=\"font-weight: 400;text-align: justify\"><span style=\"font-weight: 400\">Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c bi\u1ec7t h\u00f3a\u2026<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: justify\" id=\"6-trien-khai-va-giam-sat\"><b>Tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t\u00a0<\/b><\/h2>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Cu\u1ed1i c\u00f9ng, m\u1ed9t trong nh\u1eefng b\u01b0\u1edbc quan tr\u1ecdng kh\u00f4ng th\u1ec3 b\u1ecf qua trong vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u00f3 l\u00e0: tri\u1ec3n khai v\u00e0 gi\u00e1m s\u00e1t chi\u1ebfn l\u01b0\u1ee3c. C\u00f4ng vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n theo d\u00f5i ti\u1ebfn \u0111\u1ed9 th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch v\u00e0 t\u1ea1o b\u00e1o c\u00e1o th\u1ed1ng k\u00ea. T\u1eeb \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 \u1ee9ng bi\u1ebfn k\u1ecbp th\u1eddi c\u00e1c t\u00ecnh hu\u1ed1ng ph\u00e1t sinh, v\u00e0 th\u1ef1c hi\u1ec7n ph\u00e2n t\u00edch chuy\u00ean s\u00e2u \u0111\u1ec3 r\u00fat kinh nghi\u1ec7m cho nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c marketing ti\u1ebfp theo.\u00a0<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Nh\u01b0 v\u1eady, khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi, b\u1ea1n c\u1ea7n ph\u1ea3i nghi\u00ean c\u1ee9u v\u00e0 ph\u00e2n t\u00edch th\u1eadt k\u1ef9 l\u01b0\u1ee1ng c\u00e1c s\u1ea3n ph\u1ea9m, kh\u00e1ch h\u00e0ng, m\u1ee5c ti\u00eau v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn chi\u1ebfn d\u1ecbch \u0111\u1ec3 n\u00e2ng cao t\u1ef7 l\u1ec7 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p style=\"text-align: justify\"><span style=\"font-weight: 400\">Giai \u0111o\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 giai \u0111o\u1ea1n \u0111\u1ea7u ti\u00ean c\u1ee7a v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, \u0111\u00e2y th\u01b0\u1eddng l\u00e0 giai \u0111o\u1ea1n c\u00f3 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh nh\u1ea5t \u0111\u1ebfn c\u1ea3 v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m. N\u00f3 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m hay th\u01b0\u01a1ng hi\u1ec7u, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u1ea3 th\u1eddi l\u01b0\u1ee3ng v\u00e0 doanh thu s\u1ea3n ph\u1ea9m c\u1ee7a c\u00e1c giai \u0111o\u1ea1n sau \u0111\u00f3.\u00a0 Do \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch, chi\u1ebfn l\u01b0\u1ee3c marketing cho s\u1ea3n ph\u1ea9m m\u1edbi c\u1ea7n \u0111\u01b0\u1ee3c chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng, qu\u00e1 tr\u00ecnh tri\u1ec3n khai c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh linh ho\u1ea1t, v\u00ec c\u00e1c chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00f3ng vai tr\u00f2 then ch\u1ed1t cho s\u1ef1 th\u00e0nh c\u00f4ng hay th\u1ea5t b\u1ea1i c\u1ee7a c\u1ea3 m\u1ed9t v\u00f2ng \u0111\u1eddi s\u1ea3n ph\u1ea9m.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53926"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53926"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53926\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}