{"id":53937,"date":"2023-12-20T09:20:40","date_gmt":"2023-12-20T02:20:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/chien-luoc-gia-hot-vang-price-skimming-strategy-toi-da-doanh-thu-san-pham-moi.html"},"modified":"2023-12-20T09:20:40","modified_gmt":"2023-12-20T02:20:40","slug":"chien-luoc-gia-hot-vang-price-skimming-strategy-toi-da-doanh-thu-san-pham-moi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/chien-luoc-gia-hot-vang-price-skimming-strategy-toi-da-doanh-thu-san-pham-moi.html","title":{"rendered":"Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng (Price Skimming Strategy) t\u1ed1i \u0111a doanh thu s\u1ea3n ph\u1ea9m m\u1edbi"},"content":{"rendered":"
\n

Price Skimming Strategy (Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadn d\u1ee5ng s\u1ef1 t\u00f2 m\u00f2, l\u00f2ng mong mu\u1ed1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t trong giai \u0111o\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng mang l\u1ea1i s\u1ef1 b\u00f9ng n\u1ed5 doanh s\u1ed1 khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. Tuy nhi\u00ean, b\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch \u0111em l\u1ea1i, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m theo chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng c\u0169ng ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro cho doanh nghi\u1ec7p. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u201cr\u1ea5t k\u00e9n s\u1ea3n ph\u1ea9m\u201d v\u00ec n\u1ebfu \u00e1p d\u1ee5ng price skimming strategy sai s\u1ea3n ph\u1ea9m, th\u00ec kh\u00f4ng ch\u1ec9 mang l\u1ea1i r\u1ee7i ro thua l\u1ed7 cho s\u1ea3n ph\u1ea9m \u0111\u00f3, m\u00e0 c\u00f2n l\u00e0m \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Price Skimming Strategy (Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng) l\u00e0 g\u00ec?<\/b><\/h2>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 trong kinh doanh, trong \u0111\u00f3 doanh nghi\u1ec7p \u0111\u1eb7t m\u1ed9t m\u1ee9c gi\u00e1 cao cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1edbi ra m\u1eaft tr\u00ean th\u1ecb tr\u01b0\u1eddng, sau \u0111\u00f3 d\u1ea7n d\u1ea7n gi\u1ea3m gi\u00e1 theo th\u1eddi gian. M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Price Skimming l\u00e0 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn ban \u0111\u1ea7u t\u1eeb nh\u00f3m kh\u00e1ch h\u00e0ng s\u1eb5n l\u00f2ng tr\u1ea3 gi\u00e1 cao nh\u1ea5t tr\u01b0\u1edbc khi ti\u1ebfp c\u1eadn \u0111\u1ebfn nh\u00f3m kh\u00e1ch h\u00e0ng chi tr\u1ea3 m\u1ee9c gi\u00e1 trung b\u00ecnh hay gi\u00e1 r\u1ebb h\u01a1n.<\/span><\/p>\n

\"Price<\/p>\n

Price Skimming Strategy (Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng) l\u00e0 g\u00ec?<\/p>\n<\/div>\n

V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h2>\n

M\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng th\u00e0nh c\u00f4ng l\u00e0 d\u00f2ng s\u1ea3n ph\u1ea9m MacBook Air c\u1ee7a Apple, \u0111\u1eb7c bi\u1ec7t l\u00e0 phi\u00ean b\u1ea3n s\u1eed d\u1ee5ng chip M1 v\u00e0 M2 (theo Hubspot).<\/span><\/p>\n

\"V\u00ed<\/p>\n

V\u00ed d\u1ee5 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng c\u1ee7a Apple<\/p>\n<\/div>\n

MacBook Air M1 \u0111\u01b0\u1ee3c ra m\u1eaft kho\u1ea3ng hai n\u0103m tr\u01b0\u1edbc v\u1edbi m\u1ee9c gi\u00e1 kh\u1edfi \u0111i\u1ec3m t\u1eeb 999 \u0111\u00f4 la M\u1ef9 tr\u00ean trang web ch\u00ednh th\u1ee9c c\u1ee7a Apple. S\u1ea3n ph\u1ea9m n\u00e0y \u0111\u00e3 t\u1ea1o n\u00ean s\u1ef1 t\u00f2 m\u00f2 v\u00e0 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao v\u1edbi c\u00f4ng ngh\u1ec7 v\u00e0 hi\u1ec7u n\u0103ng v\u01b0\u1ee3t tr\u1ed9i.<\/span><\/p>\n

Sau \u0111\u00f3, khi phi\u00ean b\u1ea3n MacBook Air M2 ra m\u1eaft, Apple \u0111\u00e3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng. M\u1ee9c gi\u00e1 kh\u1edfi \u0111i\u1ec3m cho MacBook Air M2 l\u00e0 1.199 \u0111\u00f4 la M\u1ef9, cao h\u01a1n so v\u1edbi phi\u00ean b\u1ea3n tr\u01b0\u1edbc \u0111\u00f3. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c s\u1ea3n ph\u1ea9m m\u1edbi c\u00f3 c\u00f4ng ngh\u1ec7 t\u1ed1t h\u01a1n, gi\u00e1 tr\u1ecb cao h\u01a1n v\u00e0 \u0111\u1ed9c \u0111\u00e1o h\u01a1n.<\/span><\/p>\n

D\u00f9 gi\u00e1 b\u00e1n c\u1ee7a MacBook Air M1 v\u1eabn l\u00e0 999 \u0111\u00f4 la M\u1ef9 tr\u00ean trang web ch\u00ednh th\u1ee9c c\u1ee7a Apple nh\u01b0ng phi\u00ean b\u1ea3n c\u01a1 b\u1ea3n n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c b\u00e1n v\u1edbi gi\u00e1 gi\u1ea3m t\u1ea1i c\u00e1c nh\u00e0 b\u00e1n l\u1ebb, v\u00ed d\u1ee5 nh\u01b0 799 \u0111\u00f4 la M\u1ef9 t\u1ea1i BestBuy. \u0110i\u1ec1u n\u00e0y t\u1ea1o s\u1ef1 h\u1ea5p d\u1eabn gi\u00e1 c\u1ea3 cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ea7m trung mong mu\u1ed1n tr\u1ea3i nghi\u1ec7m v\u00e0 s\u1eed d\u1ee5ng MacBook Air.<\/span><\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng c\u1ee7a Apple \u0111\u00e3 t\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn ban \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ef1 t\u00f2 m\u00f2 v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a s\u1ea3n ph\u1ea9m m\u1edbi trong khi v\u1eabn \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c kh\u00e1ch h\u00e0ng gi\u00e1 trung b\u00ecnh v\u00e0 gi\u00e1 r\u1ebb h\u01a1n th\u00f4ng qua vi\u1ec7c gi\u1ea3m gi\u00e1 sau th\u1eddi gian.<\/span><\/p>\n

Price Skimming l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. Tuy nhi\u00ean, vi\u1ec7c \u00e1p d\u1ee5ng Price Skimming Strategy \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng ng\u00e0nh c\u00f4ng nghi\u1ec7p, s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng khi \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng.<\/span><\/p>\n

L\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h2>\n

L\u1ee3i \u00edch c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng bao g\u1ed3m:<\/span><\/p>\n

    \n
  • T\u1ed1i \u0111a h\u00f3a l\u1ee3i nhu\u1eadn ban \u0111\u1ea7u: Price Skimming cho ph\u00e9p doanh nghi\u1ec7p thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao t\u1eeb kh\u00e1ch h\u00e0ng s\u1eb5n l\u00f2ng tr\u1ea3 gi\u00e1 cao nh\u1ea5t. Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a McKinsey & Company, , chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00e3 gi\u00fap m\u1ed9t c\u00f4ng ty c\u00f4ng ngh\u1ec7 h\u00e0ng \u0111\u1ea7u t\u0103ng doanh thu t\u1eeb 100 tri\u1ec7u \u0111\u00f4 la M\u1ef9 l\u00ean 500 tri\u1ec7u \u0111\u00f4 la M\u1ef9 ch\u1ec9 trong 18 th\u00e1ng.<\/span><\/li>\n<\/ul>\n
    \"Chi\u1ebfn<\/p>\n

    Chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p<\/p>\n<\/div>\n

      \n
    • X\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh cao c\u1ea5p v\u00e0 gi\u00e1 tr\u1ecb: \u00c1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng cho ph\u00e9p doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t h\u00ecnh \u1ea3nh cao c\u1ea5p cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, t\u1ea1o n\u00ean s\u1ef1 \u1ea5n t\u01b0\u1ee3ng v\u00e0 t\u1ea1o gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t. V\u00ed d\u1ee5, c\u00f4ng ty Apple \u0111\u00e3 s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y cho iPhone \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd v\u00e0o n\u0103m 2007, khi \u0111\u1eb7t m\u1ee9c gi\u00e1 kh\u1edfi \u0111i\u1ec3m cao h\u01a1n so v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m c\u1ea1nh tranh. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 gi\u00fap t\u1ea1o ra m\u1ed9t c\u1ea3m gi\u00e1c s\u1ea3n ph\u1ea9m cao c\u1ea5p v\u00e0 \u0111\u1ed9c \u0111\u00e1o, v\u00e0 iPhone \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng nh\u1ea5t trong l\u1ecbch s\u1eed c\u00f4ng ngh\u1ec7.<\/span><\/li>\n
    • T\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ch\u1ecbu gi\u00e1 cao: Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng cho ph\u00e9p doanh nghi\u1ec7p t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng s\u1eb5n l\u00f2ng tr\u1ea3 gi\u00e1 cao nh\u1ea5t. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, , kh\u00e1ch h\u00e0ng tr\u1ea3 gi\u00e1 cao th\u01b0\u1eddng mang l\u1ea1i l\u1ee3i nhu\u1eadn g\u1ea5p \u0111\u00f4i so v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ea3 gi\u00e1 th\u1ea5p. V\u00ec v\u1eady, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng l\u1ee3i nhu\u1eadn v\u00e0 t\u1eadp trung v\u00e0o nh\u00f3m kh\u00e1ch h\u00e0ng mang l\u1ea1i gi\u00e1 tr\u1ecb kinh t\u1ebf l\u1edbn.<\/span><\/li>\n<\/ul>\n

      H\u1ea1n ch\u1ebf c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng<\/b><\/h2>\n

      Vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng c\u0169ng c\u00f3 nh\u01b0\u1ee3c \u0111i\u1ec3m v\u00e0 r\u1ee7i ro th\u1ea5t b\u1ea1i nh\u01b0:<\/span><\/p>\n

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      • T\u1ea1o ra t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf cao: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f4ng h\u00e0i l\u00f2ng khi nh\u00ecn th\u1ea5y ng\u01b0\u1eddi kh\u00e1c mua s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n so v\u1edbi h\u1ecd \u0111\u00e3 tr\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn s\u1ef1 m\u1ea5t l\u00f2ng tin v\u00e0 \u0111\u1ed9ng l\u1ef1c mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/span><\/li>\n
      • B\u1ecb xem l\u00e0 \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m phi \u0111\u1ea1o \u0111\u1ee9c: Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y doanh nghi\u1ec7p t\u1eadn d\u1ee5ng l\u00f2ng h\u00e1o h\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng gi\u00e1 m\u1ed9t c\u00e1ch phi \u0111\u1ea1o \u0111\u1ee9c. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 danh ti\u1ebfng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
      • Thu h\u00fat \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n: M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 c\u00f3 th\u1ec3 thu h\u00fat c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh cung c\u1ea5p s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u1edbi gi\u00e1 th\u1ea5p h\u01a1n. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 g\u00e2y ra s\u1ef1 c\u1ea1nh tranh gi\u00e1 v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c duy tr\u00ec th\u1ecb ph\u1ea7n v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n
      • Kh\u00f3 kh\u0103n khi tham gia v\u00e0o m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u00f4ng \u0111\u00fac: Trong m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Boston Consulting Group (), \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng \u00edt kh\u1ea3 thi trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111ang c\u1ea1nh tranh, khi kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng l\u1ef1a ch\u1ecdn nhi\u1ec1u s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u1ec3 ch\u1ecdn mua. \u0110i\u1ec1u n\u00e0y t\u1ea1o ra kh\u00f3 kh\u0103n cho doanh nghi\u1ec7p trong vi\u1ec7c n\u1eafm b\u1eaft v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng \u0111\u1ed1i th\u1ee7 \u0111\u00f4ng \u0111\u00fac.<\/span><\/li>\n
      • Kh\u00f3 kh\u0103n trong vi\u1ec7c b\u00e0o ch\u1eefa gi\u00e1 ban \u0111\u1ea7u cao: M\u1ed9t nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 kh\u00f3 kh\u0103n trong vi\u1ec7c b\u00e0o ch\u1eefa gi\u00e1 ban \u0111\u1ea7u cao cho kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p ph\u1ea3i cung c\u1ea5p l\u00fd do r\u00f5 r\u00e0ng v\u00e0 thuy\u1ebft ph\u1ee5c cho vi\u1ec7c \u0111\u1eb7t m\u1ee9c gi\u00e1 cao ban \u0111\u1ea7u, nh\u01b0ng vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n v\u00e0 g\u00e2y nghi ng\u1edd t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n

        D\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p<\/b><\/h2>\n

        \u0110\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng trong kinh doanh, nh\u01b0ng \u0111\u1ec3 \u00e1p d\u1ee5ng n\u00f3 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, b\u1ea1n c\u1ea7n nh\u1eadn bi\u1ebft c\u00e1c d\u1ea5u hi\u1ec7u cho th\u1ea5y vi\u1ec7c s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 nh\u1eadn bi\u1ebft \u0111i\u1ec1u \u0111\u00f3:<\/span><\/p>\n

        Th\u1ecb tr\u01b0\u1eddng c\u1ee7a\u00a0doanh nghi\u1ec7p ch\u01b0a b\u1ecb c\u1ea1nh tranh qu\u00e1 nhi\u1ec1u<\/b><\/h3>\n

        M\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 th\u1ecb tr\u01b0\u1eddng c\u1ee7a\u00a0doanh nghi\u1ec7p ch\u01b0a b\u1ecb c\u1ea1nh tranh qu\u00e1 nhi\u1ec1u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u01b0a c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a\u00a0doanh nghi\u1ec7p v\u1edbi gi\u00e1 c\u1ea1nh tranh. N\u1ebfu th\u1ecb tr\u01b0\u1eddng \u0111ang trong giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a\u00a0doanh nghi\u1ec7p l\u00e0 s\u1ea3n ph\u1ea9m m\u1edbi duy nh\u1ea5t trong l\u0129nh v\u1ef1c \u0111\u00f3, \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p.<\/span><\/p>\n

        Doanh nghi\u1ec7p\u00a0\u0111ang ra m\u1eaft m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng ngh\u1ec7 \u0111\u1ed5i m\u1edbi<\/b><\/h3>\n

        \u0110\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng th\u01b0\u1eddng \u00e1p d\u1ee5ng cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1ed5i m\u1edbi ho\u1eb7c c\u00f3 nh\u1eefng \u0111\u1eb7c \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng coi l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu. N\u1ebfu s\u1ea3n ph\u1ea9m c\u1ee7a\u00a0doanh nghi\u1ec7p c\u00f3 t\u00ednh n\u0103ng v\u00e0 l\u1ee3i \u00edch \u0111\u1ed9c \u0111\u00e1o, \u0111\u00e3 tr\u1ea3i qua qu\u00e1 tr\u00ecnh nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n k\u1ef9 l\u01b0\u1ee1ng v\u00e0 kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng g\u00ec \u0111ang c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng, \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p \u0111\u1ec3 khai th\u00e1c s\u1ef1 \u0111\u1ed9c nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb cao h\u01a1n trong t\u00e2m tr\u00ed c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

        \"M\u1ed9t<\/p>\n

        M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng ngh\u1ec7 \u0111\u1ed5i m\u1edbi s\u1ebd ph\u00f9 h\u1ee3p \u0111\u1ec3 doanh nghi\u1ec7p \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng<\/p>\n<\/div>\n

        Ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau s\u1eb5n l\u00f2ng tr\u1ea3 gi\u00e1 cao<\/b><\/h3>\n

        \u0110\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng, doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u v\u00e0 nh\u1eadn bi\u1ebft kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng trong ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a\u00a0doanh nghi\u1ec7p c\u00f3 s\u1eb5n l\u00f2ng tr\u1ea3 gi\u00e1 cao. C\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed9 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u00e1nh gi\u00e1 cao gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u so v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c v\u00e0 xu h\u01b0\u1edbng s\u1eb5n l\u00f2ng mua s\u1ea3n ph\u1ea9m m\u1edbi nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u l\u00e0 d\u1ea5u hi\u1ec7u cho th\u1ea5y ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 ch\u1ea5p nh\u1eadn gi\u00e1 cao. N\u1ebfu ph\u00e2n \u0111o\u1ea1n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng nh\u01b0 v\u1eady,\u00a0doanh nghi\u1ec7p c\u00f3 th\u1ec3 khai th\u00e1c l\u1ee3i th\u1ebf n\u00e0y \u0111\u1ec3 \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng.<\/span><\/p>\n

        \u0110\u01b0\u1eddng c\u1ea7u th\u1ecb tr\u01b0\u1eddng kh\u00f4ng \u0111\u00e0n h\u1ed3i<\/b><\/h3>\n

        \u0110\u01b0\u1eddng cong c\u1ea7u l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m trong kinh t\u1ebf, n\u00f3 m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 gi\u1eefa gi\u00e1 c\u1ea3 v\u00e0 s\u1ed1 l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5. Trong tr\u01b0\u1eddng h\u1ee3p \u0111\u01b0\u1eddng cong c\u1ea7u kh\u00f4ng \u0111\u00e0n h\u1ed3i, t\u1ee9c l\u00e0 thay \u0111\u1ed5i gi\u00e1 s\u1ebd kh\u00f4ng \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn nhu c\u1ea7u c\u1ee7a s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u n\u00e0y x\u1ea3y ra khi s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p \u0111\u01b0\u1ee3c coi l\u00e0 c\u1ea7n thi\u1ebft, kh\u00f4ng th\u1ec3 thay th\u1ebf ho\u1eb7c chi\u1ebfm m\u1ed9t ph\u1ea7n l\u1edbn ng\u00e2n s\u00e1ch ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

        Nh\u1eadn bi\u1ebft c\u00e1c d\u1ea5u hi\u1ec7u n\u00e0y s\u1ebd gi\u00fap\u00a0b\u1ea1n\u00a0x\u00e1c \u0111\u1ecbnh xem chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 h\u1edbt v\u00e1ng c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p hay kh\u00f4ng. Tuy nhi\u00ean, h\u00e3y c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng v\u00e0 th\u1ef1c hi\u1ec7n nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f3 ph\u00f9 h\u1ee3p v\u1edbi t\u00ecnh h\u00ecnh c\u1ee5 th\u1ec3 c\u1ee7a doanh nghi\u1ec7p v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch t\u1ed1i \u0111a.<\/span><\/p>\n

        Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 m\u1ea1nh m\u1ebd trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. Vi\u1ec7c \u00e1p d\u1ee5ng Price Skimming Strategy \u0111\u00f2i h\u1ecfi s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u v\u1ec1 th\u1ecb tr\u01b0\u1eddng v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd mang l\u1ea1i gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t v\u00e0 h\u1ea5p d\u1eabn \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111\u1ec3 c\u00f3 th\u1ec3 thu h\u00fat v\u00e0 duy tr\u00ec kh\u00e1ch h\u00e0ng trong th\u1eddi gian d\u00e0i. Cu\u1ed1i c\u00f9ng, quy\u1ebft \u0111\u1ecbnh \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c Price Skimming Strategy hay kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o t\u1eebng ng\u00e0nh c\u00f4ng nghi\u1ec7p, s\u1ea3n ph\u1ea9m c\u1ee5 th\u1ec3 v\u00e0 m\u1ee5c ti\u00eau kinh doanh c\u1ee7a doanh nghi\u1ec7p. B\u1eb1ng vi\u1ec7c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng gi\u1eefa l\u1ee3i \u00edch v\u00e0 h\u1ea1n ch\u1ebf, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ecbnh gi\u00e1 m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng tr\u00ean th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh ng\u00e0y nay.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Price Skimming Strategy (Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 h\u1edbt v\u00e1ng) l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u0111\u1ed9c \u0111\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb v\u00e0 kinh doanh. Chi\u1ebfn l\u01b0\u1ee3c n\u00e0y t\u1eadn d\u1ee5ng s\u1ef1 t\u00f2 m\u00f2, l\u00f2ng mong mu\u1ed1n s\u1edf h\u1eefu s\u1ea3n ph\u1ea9m m\u1edbi v\u00e0 \u0111\u1ed9c \u0111\u00e1o c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao nh\u1ea5t trong giai \u0111o\u1ea1n ra m\u1eaft s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y th\u01b0\u1eddng mang l\u1ea1i s\u1ef1 b\u00f9ng n\u1ed5 doanh s\u1ed1 khi ra m\u1eaft s\u1ea3n ph\u1ea9m m\u1edbi. Tuy nhi\u00ean, b\u00ean c\u1ea1nh nh\u1eefng l\u1ee3i \u00edch \u0111em l\u1ea1i, vi\u1ec7c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m theo chi\u1ebfn l\u01b0\u1ee3c h\u1edbt v\u00e1ng c\u0169ng ti\u1ec1m \u1ea9n nhi\u1ec1u r\u1ee7i ro cho doanh nghi\u1ec7p. \u0110\u00e2y \u0111\u01b0\u1ee3c coi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 \u201cr\u1ea5t k\u00e9n s\u1ea3n ph\u1ea9m\u201d v\u00ec n\u1ebfu \u00e1p d\u1ee5ng price skimming strategy sai s\u1ea3n ph\u1ea9m, th\u00ec kh\u00f4ng ch\u1ec9 mang l\u1ea1i r\u1ee7i ro thua l\u1ed7 cho s\u1ea3n ph\u1ea9m \u0111\u00f3, m\u00e0 c\u00f2n l\u00e0m \u1ea3nh h\u01b0\u1edfng x\u1ea5u \u0111\u1ebfn h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53937"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53937"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53937\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}