{"id":53945,"date":"2023-12-20T09:22:36","date_gmt":"2023-12-20T02:22:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/co-phai-email-marketing-da-khong-con-hieu-qua.html"},"modified":"2023-12-20T09:22:36","modified_gmt":"2023-12-20T02:22:36","slug":"co-phai-email-marketing-da-khong-con-hieu-qua","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/co-phai-email-marketing-da-khong-con-hieu-qua.html","title":{"rendered":"C\u00f3 ph\u1ea3i email marketing \u0111\u00e3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3?"},"content":{"rendered":"
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Trong th\u1eddi \u0111\u1ea1i c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, tin nh\u1eafn t\u1ee9c th\u00ec v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c khi\u1ebfn nhi\u1ec1u marketer \u0111\u00e3 ho\u1eb7c \u0111ang d\u1ea7n t\u1eeb b\u1ecf k\u00eanh email marketing v\u00ec cho r\u1eb1ng n\u00f3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 email marketing v\u1eabn cho th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh ti\u1ec1m n\u0103ng, v\u1edbi \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u00e0 hi\u1ec7u qu\u1ea3 marketing t\u00edch c\u1ef1c. V\u1eady \u0111\u00e2u l\u00e0 nguy\u00ean nh\u00e2n \u0111\u1eb1ng sau s\u1ef1 \u0111\u1ed1i l\u1eadp n\u00e0y?\u00a0<\/span><\/p>\n

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KH\u00c1I NI\u1ec6M<\/b><\/div>\n
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Email Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n v\u1edbi m\u1ee5c ti\u00eau n\u00e2ng cao nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u, thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng mua h\u00e0ng ho\u1eb7c tham gia \u0111\u0103ng k\u00fd d\u00f9ng th\u1eed\u2026 Theo \u0111\u00f3, chi\u1ebfn d\u1ecbch n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua vi\u1ec7c g\u1eedi email \u0111\u1ebfn c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng kh\u00e1c nhau, gi\u00fap b\u1ea1n t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ee9c \u0111\u1ed9 c\u00e1 nh\u00e2n ho\u00e1 h\u01a1n.<\/span><\/p>\n<\/div>\n<\/div>\n

S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 email marketing<\/b><\/h2>\n

K\u00eanh email v\u1eabn \u0111ang ph\u00e1t tri\u1ec3n v\u00e0 c\u00f3 s\u1ee9c m\u1ea1nh ti\u1ebfp th\u1ecb to l\u1edbn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 email marketing:<\/span><\/p>\n

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  • Theo Campaign Monitor (), t\u1ef7 l\u1ec7 trung b\u00ecnh m\u1edf email trong c\u00e1c ng\u00e0nh c\u00f4ng nghi\u1ec7p l\u00e0 kho\u1ea3ng 17,92%, v\u00e0 t\u1ef7 l\u1ec7 trung b\u00ecnh nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong email l\u00e0 kho\u1ea3ng 2,69%<\/span><\/li>\n
  • Theo b\u00e1o c\u00e1o c\u1ee7a DMA (Direct Marketing Association) (): Email marketing c\u00f3 t\u1ef7 l\u1ec7 ho\u00e0n tr\u1ea3 \u0111\u1ea7u t\u01b0 (ROI) cao h\u01a1n so v\u1edbi nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp th\u1ecb kh\u00e1c. Trung b\u00ecnh, m\u1ed7i \u0111\u00f4 la \u0111\u1ea7u t\u01b0 v\u00e0o email marketing c\u00f3 th\u1ec3 mang l\u1ea1i kho\u1ea3ng 42 \u0111\u00f4 la doanh thu.\u00a0<\/span><\/li>\n
  • Theo kh\u1ea3o s\u00e1t Litmus (2021), 77% chuy\u00ean gia ti\u1ebfp th\u1ecb cho r\u1eb1ng email marketing l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 ti\u1ebfp th\u1ecb v\u00e0 t\u1ea1o t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n
  • Theo b\u00e1o c\u00e1o HubSpot (2021), 78% chuy\u00ean gia ti\u1ebfp th\u1ecb \u0111\u00e1nh gi\u00e1 email marketing l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng \u0111\u1ec3 n\u00e2ng cao t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 59% c\u00e1c doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh email marketing l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.<\/span><\/li>\n<\/ul>\n
    \"S\u1ed1<\/p>\n

    S\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea cho th\u1ea5y email v\u1eabn l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

    Email v\u1eabn l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb ti\u1ec1m n\u0103ng v\u1edbi s\u1ef1 t\u0103ng tr\u01b0\u1edfng s\u1ed1 ng\u01b0\u1eddi s\u1eed d\u1ee5ng, s\u1ed1 l\u01b0\u1ee3ng email g\u1eedi \u0111i, t\u1ef7 l\u1ec7 m\u1edf mail v\u00e0 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft trong mail. Tuy nhi\u00ean, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p l\u00e0m email marketing c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y n\u1ea3n l\u00f2ng v\u00ec th\u1ea5y\u00a0 k\u00eanh kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

    Nh\u1eefng l\u00fd do khi\u1ebfn email marketing kh\u00f4ng thu \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3<\/b><\/h2>\n

    Email marketing v\u1eabn r\u1ea5t ti\u1ec1m n\u0103ng nh\u01b0ng c\u00f3 m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3 nh\u01b0:<\/span><\/p>\n

    Email marketing b\u1ecb h\u1ea1n ch\u1ebf b\u1edfi c\u00e1c c\u00f4ng c\u1ee5 l\u1ecdc hay ch\u1eb7n email qu\u1ea3ng c\u00e1o<\/b><\/h3>\n

    C\u00f4ng ngh\u1ec7 l\u1ecdc email c\u1ee7a c\u00e1c nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 nh\u01b0 Gmail c\u00f3 kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n email qu\u1ea3ng c\u00e1o v\u00e0 chuy\u1ec3n ch\u00fang v\u00e0o m\u1ee5c Spam hay Qu\u1ea3ng c\u00e1o. H\u1ea7u h\u1ebft ng\u01b0\u1eddi nh\u1eadn th\u00ec r\u1ea5t hi\u1ebfm khi, th\u1eadm ch\u00ed kh\u00f4ng bao gi\u1edd ki\u1ec3m tra c\u00e1c m\u1ee5c n\u00e0y, n\u00ean c\u0169ng c\u00f3 th\u1ec3 coi nh\u1eefng email n\u00e0y l\u00e0 g\u1eedi kh\u00f4ng th\u00e0nh c\u00f4ng.<\/span><\/p>\n

    S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c<\/b><\/h3>\n
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    • M\u1ea1ng x\u00e3 h\u1ed9i: C\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 Facebook, Instagram, v\u00e0 Twitter \u0111\u00e3 tr\u1edf th\u00e0nh c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o ph\u1ed5 bi\u1ebfn, v\u1edbi kh\u1ea3 n\u0103ng \u0111a d\u1ea1ng h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn.<\/span><\/li>\n
    • Tin nh\u1eafn tr\u1ef1c ti\u1ebfp tr\u00ean \u1ee9ng d\u1ee5ng: Nhi\u1ec1u \u1ee9ng d\u1ee5ng nh\u1eafn tin nh\u01b0 Facebook Messenger, WhatsApp, Zalo, live chat (\u1ee9ng d\u1ee5ng nh\u1eafn tin tr\u1ef1c ti\u1ebfp tr\u00ean website)\u2026 cung c\u1ea5p kh\u1ea3 n\u0103ng g\u1eedi tin nh\u1eafn tr\u1ef1c ti\u1ebfp v\u00e0 t\u01b0\u01a1ng t\u00e1c ngay l\u1eadp t\u1ee9c v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n th\u00f4ng qua email.<\/span><\/li>\n
    • Push notification: C\u00e1c \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng c\u00f3 kh\u1ea3 n\u0103ng g\u1eedi th\u00f4ng b\u00e1o \u0111\u1ea9y tr\u1ef1c ti\u1ebfp \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng, cung c\u1ea5p ti\u1ebfp c\u1eadn nhanh ch\u00f3ng v\u00e0 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n so v\u1edbi email.<\/span><\/li>\n<\/ul>\n
      \"Email<\/p>\n

      Email marketing \u0111ang \u0111\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng<\/p>\n<\/div>\n

      Email marketing hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 d\u1ea7n chuy\u1ec3n \u0111\u1ed5i m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng<\/b><\/h3>\n

      Email marketing hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 d\u1ea7n chuy\u1ec3n \u0111\u1ed5i m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng \u0111\u1ec3 th\u00edch \u1ee9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 th\u1ecb tr\u01b0\u1eddng. Thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng, email marketing ng\u00e0y nay \u0111ang chuy\u1ec3n h\u01b0\u1edbng \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7, t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      Thay v\u00ec g\u1eedi h\u00e0ng lo\u1ea1t email kh\u00f4ng \u0111\u1ecbnh h\u01b0\u1edbng, c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch email c\u00e1 nh\u00e2n h\u00f3a, \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng d\u1eef li\u1ec7u v\u00e0 c\u00f4ng ngh\u1ec7 ph\u00e2n t\u00edch, h\u1ecd c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, t\u1ea1o ra n\u1ed9i dung t\u01b0\u01a1ng t\u1ef1 v\u00e0 g\u1eedi \u0111\u00fang th\u1eddi \u0111i\u1ec3m ph\u00f9 h\u1ee3p.<\/span><\/p>\n

      Ngo\u00e0i ra, email marketing c\u0169ng \u0111\u00e3 m\u1edf ra c\u01a1 h\u1ed9i cho vi\u1ec7c t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u. Thay v\u00ec ch\u1ec9 g\u1eedi th\u00f4ng \u0111i\u1ec7p m\u1ed9t chi\u1ec1u, c\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u0111ang t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch email cho ph\u00e9p kh\u00e1ch h\u00e0ng tham gia, \u0111\u00f3ng g\u00f3p \u00fd ki\u1ebfn v\u00e0 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp th\u00f4ng qua ph\u1ea3n h\u1ed3i v\u00e0 li\u00ean k\u1ebft trong email. \u0110i\u1ec1u n\u00e0y gi\u00fap x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 s\u00e2u s\u1eafc h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c.<\/span><\/p>\n

      Th\u00eam v\u00e0o \u0111\u00f3, email marketing c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 trong vi\u1ec7c cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb v\u00e0 n\u00e2ng cao ki\u1ebfn th\u1ee9c cho kh\u00e1ch h\u00e0ng. Thay v\u00ec ch\u1ec9 gi\u1edbi h\u1ea1n trong vi\u1ec7c qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m, email marketing ng\u00e0y nay cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch, h\u01b0\u1edbng d\u1eabn s\u1eed d\u1ee5ng, hay cung c\u1ea5p c\u00e1c tin t\u1ee9c ng\u00e0nh v\u00e0 t\u01b0 v\u1ea5n t\u1eeb chuy\u00ean gia, gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1eeb vi\u1ec7c \u0111\u0103ng k\u00fd nh\u1eadn email.<\/span><\/p>\n

      V\u00ec v\u1eady, c\u00f3 th\u1ec3 th\u1ea5y email marketing hi\u1ec7n \u0111\u1ea1i \u0111\u00e3 chuy\u1ec3n \u0111\u1ed5i m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft, t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch c\u00e1 nh\u00e2n h\u00f3a, t\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u v\u00e0 cung c\u1ea5p th\u00f4ng tin gi\u00e1 tr\u1ecb, email marketing v\u1eabn l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb ti\u1ec1m n\u0103ng v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

      T\u1ea1i sao email marketing v\u1eabn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m?<\/b><\/h2>\n

      M\u1eb7c d\u00f9 c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c, h\u1ea1n ch\u1ebf xong email marketing v\u1eabn mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch v\u00e0 ti\u1ec1m n\u0103ng:<\/span><\/p>\n

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      • T\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u01b0\u01a1ng t\u00e1c cao: Email marketing cho ph\u00e9p c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung v\u00e0 g\u1eedi th\u00f4ng \u0111i\u1ec7p ri\u00eang bi\u1ec7t \u0111\u1ebfn t\u1eebng kh\u00e1ch h\u00e0ng, t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u00e1 nh\u00e2n h\u01a1n.<\/span><\/li>\n
      • T\u00ednh ch\u1ee7 \u0111\u1ed9ng v\u00e0 s\u1edf h\u1eefu: Email marketing cho ph\u00e9p doanh nghi\u1ec7p s\u1edf h\u1eefu d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp m\u00e0 kh\u00f4ng ph\u1ea3i tu\u00e2n theo quy t\u1eafc c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n
      • M\u1ee5c \u0111\u00edch giao d\u1ecbch: Email marketing v\u1eabn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho c\u00e1c m\u1ee5c \u0111\u00edch mang t\u00ednh th\u1ecfa thu\u1eadn hay x\u00e1c nh\u1eadn h\u01a1n, v\u00ed d\u1ee5 nh\u01b0 x\u00e1c nh\u1eadn giao d\u1ecbch, khi\u1ebfu n\u1ea1i v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng, trao \u0111\u1ed5i h\u1ee3p \u0111\u1ed3ng, k\u00fd k\u1ebft, v\u00e0 l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng trong kinh doanh B2B.<\/span><\/li>\n<\/ul>\n

        C\u00e1ch s\u1eed d\u1ee5ng email marketing hi\u1ec7u qu\u1ea3 h\u01a1n<\/b><\/h2>\n

        \u0110\u1ec3 t\u1eadn d\u1ee5ng hi\u1ec7u qu\u1ea3 c\u1ee7a email marketing, c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sau:<\/span><\/p>\n

          \n
        • X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng ph\u00f9 h\u1ee3p: Tr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch email marketing, h\u00e3y x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau (t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, x\u00e2y d\u1ef1ng l\u00f2ng tin kh\u00e1ch h\u00e0ng, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u, ho\u1eb7c t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng, \u2026) B\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p.<\/span><\/li>\n
        • T\u1eadp trung v\u00e0o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng: T\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn, h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb cho ng\u01b0\u1eddi nh\u1eadn. \u0110\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n
          \"M\u1ed9t<\/p>\n

          M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c gi\u00fap b\u1ea1n t\u1eadn d\u1ee5ng v\u00e0 gia t\u0103ng t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 email marketing<\/p>\n<\/div>\n

            \n
          • T\u0103ng t\u00ednh c\u00e1 nh\u00e2n h\u00f3a v\u00e0 t\u01b0\u01a1ng t\u00e1c: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1ecbch v\u1ee5 \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a n\u1ed9i dung email, nh\u01b0 \u0111\u1eb7t t\u00ean ng\u01b0\u1eddi nh\u1eadn trong th\u01b0 g\u1eedi, g\u1eedi th\u00f4ng \u0111i\u1ec7p d\u1ef1a tr\u00ean h\u00e0nh vi ho\u1eb7c s\u1edf th\u00edch c\u00e1 nh\u00e2n. Th\u00eam c\u00e1c ph\u1ea7n t\u01b0\u01a1ng t\u00e1c nh\u01b0 c\u00e2u h\u1ecfi, kh\u1ea3o s\u00e1t, ho\u1eb7c m\u1eddi ng\u01b0\u1eddi nh\u1eadn tham gia cu\u1ed9c th\u1ea3o lu\u1eadn.<\/span><\/li>\n
          • Th\u1eed nghi\u1ec7m v\u00e0 t\u1ed1i \u01b0u h\u00f3a: Ti\u1ebfn h\u00e0nh c\u00e1c cu\u1ed9c th\u1eed nghi\u1ec7m A\/B \u0111\u1ec3 ki\u1ec3m tra hi\u1ec7u qu\u1ea3 c\u1ee7a ti\u00eau \u0111\u1ec1, n\u1ed9i dung, h\u00ecnh \u1ea3nh, v\u00e0 th\u1eddi gian g\u1eedi email. D\u1ef1a tr\u00ean k\u1ebft qu\u1ea3, \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn d\u1ecbch v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
          • X\u00e2y d\u1ef1ng danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng: T\u1ea1o danh s\u00e1ch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 thu th\u1eadp email t\u1eeb c\u00e1c ngu\u1ed3n uy t\u00edn. \u0110\u1ea3m b\u1ea3o r\u1eb1ng danh s\u00e1ch \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 kh\u00e1ch h\u00e0ng \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng \u0111\u0103ng k\u00fd \u0111\u1ec3 nh\u1eadn th\u00f4ng tin t\u1eeb b\u1ea1n.<\/span><\/li>\n
          • S\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb li\u00ean k\u1ebft: K\u1ebft h\u1ee3p email marketing v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb li\u00ean k\u1ebft \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3. G\u1eedi c\u00e1c \u01b0u \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, m\u00e3 gi\u1ea3m gi\u00e1, ho\u1eb7c khuy\u1ebfn m\u00e3i \u0111\u1ed9c quy\u1ec1n th\u00f4ng qua email \u0111\u1ec3 khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi nh\u1eadn tham gia mua h\u00e0ng.<\/span><\/li>\n
          • Qu\u1ea3n l\u00fd t\u1ea7n su\u1ea5t g\u1eedi email: \u0110\u1ea3m b\u1ea3o t\u1ea7n su\u1ea5t g\u1eedi email h\u1ee3p l\u00fd v\u00e0 kh\u00f4ng qu\u00e1 t\u1ea1o c\u1ea3m gi\u00e1c spam. C\u00e2n nh\u1eafc m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi nh\u1eadn \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh t\u1ea7n su\u1ea5t g\u1eedi th\u00edch h\u1ee3p.<\/span><\/li>\n
          • \u0110\u1ea3m b\u1ea3o t\u00ednh di \u0111\u1ed9ng: Th\u1ef1c hi\u1ec7n thi\u1ebft k\u1ebf email responsive, t\u01b0\u01a1ng th\u00edch v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. V\u1edbi s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp email tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng ng\u00e0y c\u00e0ng t\u0103ng, vi\u1ec7c \u0111\u1ea3m b\u1ea3o tr\u1ea3i nghi\u1ec7m di \u0111\u1ed9ng t\u1ed1t s\u1ebd c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/li>\n
          • Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch email marketing. \u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/li>\n<\/ul>\n

            Masterskills Email \u2013 h\u1ed7 tr\u1ee3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 k\u00eanh email<\/strong><\/h2>\n

            Ngo\u00e0i vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i m\u1ee5c \u0111\u00edch s\u1eed d\u1ee5ng k\u00eanh email, c\u00e1c marketer c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng c\u00e1c ph\u1ea7n m\u1ec1m h\u1ed7 tr\u1ee3 tri\u1ec3n khai k\u00eanh email, v\u00ed d\u1ee5 nh\u01b0 <\/span>Masterskills<\/span>, \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 k\u00eanh email. M\u1ed9t s\u1ed1 t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Masterskills Email:<\/span><\/p>\n

              \n
            • Qu\u1ea3n l\u00fd nhi\u1ec1u email \u0111\u1ed3ng th\u1eddi ch\u1ec9 v\u1edbi 1 t\u00e0i kho\u1ea3n Masterskills<\/span><\/li>\n
            • Nh\u1eadn v\u00e0 tr\u1ea3 l\u1eddi t\u1ea5t c\u1ea3 email t\u1eeb kh\u00e1ch h\u00e0ng ngay tr\u00ean Masterskills<\/span><\/li>\n
            • T\u1ef1 \u0111\u1ed9ng ph\u00e2n ph\u1ed1i email cho t\u01b0 v\u1ea5n vi\u00ean ch\u1ecbu tr\u00e1ch nhi\u1ec7m theo c\u00e0i \u0111\u1eb7t l\u00ean s\u1eb5n<\/span><\/li>\n
            • Th\u01b0 vi\u1ec7n email: Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u1edbi nh\u1eefng m\u1eabu Email c\u00f3 s\u1eb5n s\u1ebd gia t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n trong t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng.<\/span><\/li>\n
            • Ch\u1ee9ng th\u1ef1c email: C\u1ea5u h\u00ecnh DKIM & SPF t\u0103ng t\u00ednh tin c\u1eady t\u00ean mi\u1ec1n g\u1eedi email v\u00e0 t\u0103ng hi\u1ec7u qu\u1ea3 g\u1eedi Email.<\/span><\/li>\n
            • B\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft c\u00e1c d\u1eef li\u1ec7u li\u00ean quan \u0111\u1ebfn k\u00eanh email.<\/span><\/li>\n<\/ul>\n

              Th\u00eam v\u00e0o \u0111\u00f3, Masterskills \u0111ang tri\u1ec3n khai t\u00ednh n\u0103ng email marketing t\u1ef1 \u0111\u1ed9ng, gi\u00fap b\u1ea1n t\u1ef1 \u0111\u1ed9ng g\u1eedi email ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u1ecbnh k\u1ef3 theo chu tr\u00ecnh thi\u1ebft l\u1eadp s\u1eb5n.<\/span><\/p>\n

              Email marketing v\u1eabn l\u00e0 m\u1ed9t k\u00eanh ti\u1ebfp th\u1ecb ti\u1ec1m n\u0103ng v\u1edbi kh\u1ea3 n\u0103ng t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 th\u00e2n thi\u1ebft, t\u01b0\u01a1ng t\u00e1c v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng, c\u1ea7n c\u00f3 s\u1ef1 t\u1eadp trung v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, t\u1ea1o ra n\u1ed9i dung h\u1ea5p d\u1eabn v\u00e0 t\u00f9y ch\u1ec9nh, v\u00e0 t\u1ed1i \u01b0u h\u00f3a t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a ti\u1ec1m n\u0103ng c\u1ee7a email marketing v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 mong mu\u1ed1n trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u00e0 t\u0103ng c\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/p>\n

              Xem th\u00eam:<\/strong><\/em><\/p>\n

              4 chi\u1ebfn d\u1ecbch email marketing hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u1ecdi th\u1eddi \u0111\u1ea1i<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

              Trong th\u1eddi \u0111\u1ea1i c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, tin nh\u1eafn t\u1ee9c th\u00ec v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng k\u1ef9 thu\u1eadt s\u1ed1 kh\u00e1c khi\u1ebfn nhi\u1ec1u marketer \u0111\u00e3 ho\u1eb7c \u0111ang d\u1ea7n t\u1eeb b\u1ecf k\u00eanh email marketing v\u00ec cho r\u1eb1ng n\u00f3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea v\u1ec1 email marketing v\u1eabn cho th\u1ea5y \u0111\u00e2y l\u00e0 m\u1ed9t k\u00eanh ti\u1ec1m n\u0103ng, v\u1edbi \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng \u1ed5n \u0111\u1ecbnh v\u00e0 hi\u1ec7u qu\u1ea3 marketing t\u00edch c\u1ef1c. V\u1eady \u0111\u00e2u l\u00e0 nguy\u00ean nh\u00e2n \u0111\u1eb1ng sau s\u1ef1 \u0111\u1ed1i l\u1eadp n\u00e0y?\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53945"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53945"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53945\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}