{"id":53949,"date":"2023-12-20T09:23:36","date_gmt":"2023-12-20T02:23:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/bi-mat-trong-chien-luoc-xay-dung-khach-hang-trung-thanh-cua-amazon.html"},"modified":"2023-12-20T09:23:36","modified_gmt":"2023-12-20T02:23:36","slug":"bi-mat-trong-chien-luoc-xay-dung-khach-hang-trung-thanh-cua-amazon","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/bi-mat-trong-chien-luoc-xay-dung-khach-hang-trung-thanh-cua-amazon.html","title":{"rendered":"B\u00ed m\u1eadt trong chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a Amazon"},"content":{"rendered":"
Nh\u00ecn c\u00e1ch kh\u00e1ch h\u00e0ng l\u00f9ng s\u1ee5c, s\u0103n \u0111\u00f3n \u0111\u1ec3 \u0111\u01b0\u1ee3c s\u1edf h\u1eefu iPhone 6 Plus hay nh\u1eefng s\u1ea3n ph\u1ea9m kh\u00e1c c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u Apple ch\u1eafc c\u0169ng kh\u00f4ng qu\u00e1 kh\u00f3 \u0111\u1ec3 l\u00fd gi\u1ea3i t\u1ea1i sao nhi\u1ec1u ng\u01b0\u1eddi ngh\u0129 Apple gi\u00e0nh chi\u1ebfn th\u1eafng trong cu\u1ed9c \u0111ua kh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u1ebfn v\u1eady. Tuy nhi\u00ean, m\u1ed9t nghi\u00ean c\u1ee9u b\u1eaft \u0111\u1ea7u n\u0103m 2011 b\u1edfi Brand Keys ti\u1ebft l\u1ed9 r\u1eb1ng: m\u1eb7c d\u00f9 Apple \u0111\u00e3 v\u00e0 \u0111ang \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng tuy\u1ec7t v\u1eddi trong vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng th\u00ec Amazon \u2013 nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn m\u1edbi ch\u00ednh l\u00e0 ng\u01b0\u1eddi chi\u1ebfm ng\u00f4i \u0111\u1ea7u. N\u0103m 2014, Amazon v\u1eabn ti\u1ebfp t\u1ee5c g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u00ean c\u00e1c k\u00eanh \u1edf m\u1ee9c 93%.<\/p>\n

V\u1eady, chi\u1ebfn thu\u1eadt c\u1ee7a Amazon l\u00e0 g\u00ec?<\/p>\n

\"Things-to-Do-to-Increase-Customer-Loyalty\"<\/p>\n

Chi\u1ebfn l\u01b0\u1ee3c marketing 0,16 USD<\/h3>\n

Khi b\u1ea1n mua m\u1ed9t m\u00f3n h\u00e0ng tr\u00ean Amazon, kh\u00f4ng may sau \u0111\u00f3 gi\u00e1 s\u1ea3n ph\u1ea9m gi\u1ea3m xu\u1ed1ng, s\u1ef1 kh\u00e1c bi\u1ec7t xu\u1ea5t hi\u1ec7n khi : s\u1ed1 ti\u1ec1n ch\u00eanh l\u1ec7ch ngay l\u1eadp t\u1ee9c \u0111\u01b0\u1ee3c chuy\u1ec3n l\u1ea1i t\u00e0i kho\u1ea3n c\u1ee7a b\u1ea1n. Ngay c\u1ea3 khi ch\u1ec9 ch\u00eanh 0,16 USD. Li\u1ec7u \u0111\u00f3 c\u00f3 ph\u1ea3i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c t\u00e0i ch\u00ednh thi\u1ebfu th\u00f4ng minh? B\u1edfi, chi ph\u00ed ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, t\u00ednh to\u00e1n ch\u00eanh l\u1ec7ch gi\u00e1 v\u00e0 chuy\u1ec3n l\u1ea1i ti\u1ec1n v\u00e0o t\u00e0i kho\u1ea3n ch\u1eafc ch\u1eafn cao h\u01a1n h\u1eb3n l\u1ee3i \u00edch t\u00e0i ch\u00ednh m\u00e0 kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

Nh\u01b0ng \u0111\u00f3 l\u00e0 nh\u1eefng g\u00ec l\u00e0m Amazon kh\u00e1c bi\u1ec7t v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Qua vi\u1ec7c chuy\u1ec3n l\u1ea1i t\u1eeb con s\u1ed1 \u00edt \u1ecfi 0,16 USD, Amazon mu\u1ed1n ch\u1ee9ng t\u1ecf v\u1edbi kh\u00e1ch h\u00e0ng r\u1eb1ng m\u00ecnh \u0111ang giao d\u1ecbch v\u1edbi m\u1ed9t doanh nghi\u1ec7p trung th\u1ef1c, lu\u00f4n h\u01b0\u1edbng t\u1edbi s\u1ef1 to\u00e0n v\u1eb9n v\u00e0 \u0111\u1eb7t l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch h\u00e0ng l\u00ean h\u00e0ng \u0111\u1ea7u. T\u01b0\u01a1ng t\u1ef1, s\u1ed1 ti\u1ec1n \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00f4ng t\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t qu\u00e1 l\u1edbn trong c\u00e1c t\u00e0i kho\u1ea3n c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng ch\u1eafc ch\u1eafn s\u1ebd t\u1ea1o \u1ea5n t\u01b0\u1ee3ng l\u1edbn v\u1ec1 h\u00ecnh \u1ea3nh doanh nghi\u1ec7p trong tr\u00e1i tim ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

Amazon Prime<\/h3>\n

V\u1edbi m\u1ed9t s\u1ed1 doanh nghi\u1ec7p, chi\u1ebfn l\u01b0\u1ee3c tri \u00e2n kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ho\u1ea1t \u0111\u1ed9ng ch\u01b0a hi\u1ec7u qu\u1ea3. Nh\u01b0ng v\u1edbi Amazon, ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y kh\u00f4ng ch\u1ec9 gia t\u0103ng l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u m\u00e0 c\u00f2n \u1edf s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi ti\u1ec1n.<\/p>\n

Theo m\u1ed9t th\u00f4ng c\u00e1o b\u00e1o ch\u00ed c\u1ee7a Amazon v\u00e0o cu\u1ed1i n\u0103m 2013, Prime c\u00f3 h\u00e0ng ch\u1ee5c tri\u1ec7u th\u00e0nh vi\u00ean tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Tuy nhi\u00ean, nh\u00ecn l\u1ea1i \u0111i\u1ec3m xu\u1ea5t ph\u00e1t, Amazon Prime \u0111\u01b0\u1ee3c ki\u1ebfn t\u1ea1o nh\u01b0 m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh \u201cgi\u1ea3m gi\u00e1\u201d d\u1ef1a tr\u00ean l\u1eddi h\u1ee9a \u0111\u01a1n gi\u1ea3n: chi ti\u00eau 79 $\/th\u00e1ng s\u1ebd \u0111\u01b0\u1ee3c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n 2 ng\u00e0y. Tr\u00ean th\u1ef1c t\u1ebf, vi\u1ec7c v\u1eadn chuy\u1ec3n kh\u00f4ng h\u1eb3n mi\u1ec5n ph\u00ed, b\u1edfi tr\u01b0\u1edbc \u0111\u00f3, kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1ea3 ti\u1ec1n cho n\u00f3 qua s\u1ed1 ti\u1ec1n chi ti\u00eau \u1edf tr\u00ean. Nh\u01b0ng x\u00e9t v\u1ec1 kh\u00eda c\u1ea1nh n\u00e0o \u0111\u00f3, Amazon \u0111\u00e3 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng khi \u0111em l\u1ea1i cho h\u1ecd c\u1ea3m gi\u00e1c m\u00ecnh \u0111\u01b0\u1ee3c t\u01b0\u1edfng th\u01b0\u1edfng qua vi\u1ec7c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n. B\u1edfi, v\u1ed1n d\u0129 c\u00f3 ai kh\u00f4ng th\u00edch \u0111\u01b0\u1ee3c nh\u1eadn qu\u00e0 mi\u1ec5n ph\u00ed \u0111\u00e2u?<\/p>\n

M\u1ed9t l\u00fd do kh\u00e1c cho th\u00e0nh c\u00f4ng c\u1ee7a Amazon Prime l\u00e0 n\u00f3 \u0111\u00e1nh tr\u00fang pain point- \u0111i\u1ec3m quan t\u00e2m nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng (gi\u00e1 v\u1eadn chuy\u1ec3n) v\u00e0 xoa d\u1ecbu h\u1ed9 h\u1ecd. H\u01a1n n\u1eefa, vi\u1ec7c mi\u1ec5n ph\u00ed v\u1eadn chuy\u1ec3n th\u1ef1c s\u1ef1 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng m\u1ea1nh d\u1ea1n chi ti\u00eau v\u00e0 k\u1ebft qu\u1ea3 m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u0169ng cho th\u1ea5y th\u00e0nh vi\u00ean Prime mua s\u1eafm nhi\u1ec1u g\u1ea5p \u0111\u00f4i th\u00e0nh vi\u00ean kh\u00f4ng ch\u00ednh th\u1ee9c. N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n \u0111ang l\u00ean k\u1ebf ho\u1ea1ch x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh tri \u00e2n kh\u00e1ch h\u00e0ng, Amazon Prime ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t h\u00ecnh m\u1eabu kh\u00f4ng t\u1ed3i.<\/p>\n

Gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng<\/h3>\n

Khi m\u1ee9c \u0111\u1ed9 c\u1ea1nh tranh trong cu\u1ed9c chi\u1ebfn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng t\u0103ng, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ea5y m\u1ea5t ph\u01b0\u01a1ng h\u01b0\u1edbng. \u0110\u1ed5i m\u1edbi trong c\u00f4ng vi\u1ec7c v\u00e0 s\u00e1ng t\u1ea1o khi \u0111\u01b0a ra gi\u1ea3i ph\u00e1p h\u01b0\u1edbng t\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n chi\u1ebfn th\u1eafng.Tuy nhi\u00ean, \u0111\u00f4i khi b\u1ea1n n\u00ean ch\u00fa \u00fd \u0111\u1ebfn c\u1ed1t l\u00f5i c\u1ee7a d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Amazon th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u ban \u0111\u1ea7u: ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 l\u00ed do h\u1ecd gi\u00e0nh v\u1ecb tr\u00ed s\u1ed1 1 v\u1ec1 l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng trong s\u1ed1 doanh nghi\u1ec7p b\u00e1n l\u1ebb t\u1ea1i n\u01b0\u1edbc M\u1ef9, v\u1edbi nh\u1eefng t\u1eeb kh\u00e1ch h\u00e0ng chia s\u1ebb nh\u01b0 \u201chi\u1ec7u qu\u1ea3\u201d, \u201cnhanh\u201d, \u201ckh\u00f4ng c\u00f3 r\u1eafc r\u1ed1i\u201d v\u00e0 \u201cd\u1ec5\u201d \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c.<\/p>\n

\"Tr\u1ea3i<\/p>\n

Tr\u1ea3i nghi\u1ec7m, s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 trung th\u00e0nh t\u1ea1o ra gi\u00e1 tr\u1ecb cho doanh nghi\u1ec7p.<\/p>\n<\/div>\n

B\u1ea1n ch\u00fa \u00fd t\u1edbi s\u1ef1 v\u1eafng m\u1eb7t c\u1ee7a nh\u1eefng ph\u01b0\u01a1ng th\u1ee9c s\u00e1ng t\u1ea1o? \u0110\u00f4i khi \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n ch\u1ec9 l\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, tuy\u1ec7t v\u1eddi v\u00e0 kh\u00f4ng ng\u1eebng h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec l\u1ea5p l\u00e1nh ch\u01b0a h\u1eb3n \u0111\u00e3 l\u00e0 v\u00e0ng<\/h3>\n

T\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 v\u1ebb nh\u01b0 b\u1ea1n \u0111\u00e3 ch\u1eafc ch\u1eafn gi\u00e0nh chi\u1ebfn th\u1eafng trong tr\u00f2 ch\u01a1i n\u00e0y. Tuy nhi\u00ean, m\u1ecdi chuy\u1ec7n \u0111\u1ec1u c\u00f3 hai m\u1eb7t.<\/p>\n

Kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 y\u00eau th\u00edch doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Nh\u01b0ng \u0111\u00f4i khi, ch\u1ec9 v\u00ec m\u1ed9t sai l\u1ea7m nh\u1ecf khi t\u01b0\u01a1ng t\u00e1c, b\u1ea1n s\u1ebd m\u1ea5t t\u1ea5t c\u1ea3 do fan l\u1edbn nh\u1ea5t l\u00fac n\u00e0y \u0111\u00e3 tr\u1edf th\u00e0nh k\u1ebb th\u00f9 kh\u00f3 ch\u1ecbu v\u1edbi b\u1ea1n nh\u1ea5t. M\u1eb7c d\u00f9 h\u1ecd c\u00f3 xu h\u01b0\u1edbng cho b\u1ea1n th\u00eam c\u01a1 h\u1ed9i, nh\u01b0ng b\u1ea1n s\u1ebd ch\u1ec9 c\u00f3 duy nh\u1ea5t m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 xoay chuy\u1ec3n t\u00ecnh th\u1ebf.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, kh\u00e1ch h\u00e0ng khi \u0111\u00e3 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u1eddng c\u00f3 ti\u00eau chu\u1ea9n cao h\u01a1n v\u00ec h\u1ecd bi\u1ebft ch\u00ednh x\u00e1c nh\u1eefng g\u00ec doanh nghi\u1ec7p c\u00f3 th\u1ec3 mang l\u1ea1i. Kh\u00f4ng nh\u1eefng th\u1ebf, b\u1ea3n th\u00e2n h\u1ecd \u0111\u00e3 tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi, \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao h\u1ecd lu\u00f4n mong nh\u1eefng \u0111i\u1ec1u t\u1ed1t \u0111\u1eb9p h\u01a1n. M\u00e2u thu\u1eabn \u0111\u1ebfn \u0111\u1ec9nh \u0111i\u1ec3m khi chi ph\u00ed c\u1ee7a vi\u1ec7c gi\u1eef kh\u00e1ch h\u00e0ng trung th\u00e0nh cao h\u01a1n so l\u1ee3i nhu\u1eadn m\u00e0 h\u1ecd \u0111em l\u1ea1i cho doanh nghi\u1ec7p. V\u00e0 doanh nghi\u1ec7p sau \u0111\u00f3 bu\u1ed9c ph\u1ea3i \u0111\u01b0a ra l\u1ef1a ch\u1ecdn \u0111\u1ec3 c\u1eaft gi\u1ea3m chi ph\u00ed c\u0169ng nh\u01b0 \u0111\u1ea3m b\u1ea3o m\u1ee9c l\u1ee3i nhu\u1eadn c\u1ea7n thi\u1ebft.<\/p>\n

Gi\u1ea3i ph\u00e1p hi\u1ec7u qu\u1ea3 nh\u1ea5t trong t\u00ecnh hu\u1ed1ng n\u00e0y l\u00e0 x\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng th\u1ef1c- s\u1ef1- trung- th\u00e0nh v\u00e0 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 cho kinh doanh c\u1ee7a doanh nghi\u1ec7p. Th\u00f4ng th\u01b0\u1eddng, kh\u00f4ng ph\u1ea3i kh\u00e1ch h\u00e0ng trung th\u00e0nh n\u00e0o c\u0169ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn (trung b\u00ecnh ch\u1ec9 kho\u1ea3ng 20%), nh\u01b0ng vi\u1ec7c gi\u1eef l\u1ea1i nh\u1eefng ng\u01b0\u1eddi quan tr\u1ecdng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u01b0\u01a1ng t\u1ef1 c\u00f3 th\u1ec3 gi\u00fap \u00edch cho doanh nghi\u1ec7p.<\/p>\n

L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng nghe c\u00f3 v\u1ebb gi\u1ed1ng nh\u01b0 m\u1ed9t m\u1ee5c ti\u00eau kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c, nh\u01b0ng c\u0169ng kh\u00f4ng h\u1eb3n l\u00e0 kh\u00f4ng th\u1ec3. H\u00e3y suy ngh\u0129 v\u1ec1 n\u00f3 nh\u01b0 m\u1ed9t m\u1ee5c ti\u00eau- l\u00e0m m\u1ecdi \u0111i\u1ec1u t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111em l\u1ea1i s\u1ef1 h\u00e0i l\u00f2ng cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 cam k\u1ebft v\u00e0 nh\u1ea5t qu\u00e1n trong r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c kh\u00f3 kh\u0103n, nh\u01b0ng ch\u00fang t\u00f4i \u0111\u1ea3m b\u1ea3o ph\u1ea7n th\u01b0\u1edfng cho n\u1ed7 l\u1ef1c kh\u00f4ng ng\u1eebng ngh\u1ec9 ch\u1eafc ch\u1eafn r\u1ea5t x\u1ee9ng \u0111\u00e1ng. Kh\u00f4ng tin h\u00e3y th\u1eed xem!<\/p>\n

B\u00e0i vi\u1ebft li\u00ean quan:\u00a0Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u1eady, chi\u1ebfn thu\u1eadt c\u1ee7a Amazon l\u00e0 g\u00ec?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53949"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53949"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53949\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}