{"id":53957,"date":"2023-12-20T09:26:37","date_gmt":"2023-12-20T02:26:37","guid":{"rendered":"https:\/\/masterskills.org\/blog\/e-a-t-la-gi-e-a-t-se-tac-dong-den-seo-nhu-the-nao.html"},"modified":"2023-12-20T09:26:37","modified_gmt":"2023-12-20T02:26:37","slug":"e-a-t-la-gi-e-a-t-se-tac-dong-den-seo-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/e-a-t-la-gi-e-a-t-se-tac-dong-den-seo-nhu-the-nao.html","title":{"rendered":"E-A-T l\u00e0 g\u00ec? E-A-T s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"
\n

\u201c<\/span>H\u01b0\u1edbng d\u1eabn \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm<\/span>\u201d \u2013 m\u1ed9t t\u00e0i li\u1ec7u do Google cung c\u1ea5p \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng E-A-T t\u1ed1t cho c\u1ea3 trong l\u1eabn ngo\u00e0i trang web, n\u00f3 gi\u00fap c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a trang web tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm Google. V\u1eady EAT Google l\u00e0 g\u00ec ? E-AT s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng Masterskills t\u00ecm hi\u1ec3u th\u00f4ng qua b\u00e0i vi\u1ebft sau \u0111\u00e2y nh\u00e9 !<\/span><\/p>\n

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KH\u00c1I NI\u1ec6M<\/b><\/div>\n
SEO\u00a0l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Search Engine Optimization. \u0110\u00f3 l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng c\u1ee7a m\u1ed9t trang web tr\u00ean c\u00e1c trang k\u1ebft qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm (SERPs). SEO c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n onpage hay offpage. SEO Onpage \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a n\u1ed9i dung v\u00e0 m\u00e3 c\u1ee7a trang web \u0111\u1ec3 l\u00e0m cho n\u00f3 th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. SEO Offpage \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft v\u1ec1 trang web t\u1eeb c\u00e1c trang web kh\u00e1c.<\/div>\n<\/div>\n
\"E-A-T<\/p>\n

E-A-T l\u00e0 g\u00ec? E-A-T s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/div>\n

E-A-T l\u00e0 g\u00ec?<\/b><\/h2>\n

E-A-T l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Expertise (Chuy\u00ean m\u00f4n), Authority (T\u00ednh th\u1ea9m quy\u1ec1n) v\u00e0 Trust (S\u1ef1 tin c\u1eady). \u0110\u00e2y l\u00e0 t\u1eeb vi\u1ebft t\u1eaft \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb \u201cGoogle\u2019s Search Quality Rater Guidelines\u201d \u2013 m\u1ed9t t\u00e0i li\u1ec7u 168 trang \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google. Google \u0111\u00e3 c\u00f4ng b\u1ed1 t\u00e0i li\u1ec7u n\u00e0y tr\u1ef1c tuy\u1ebfn v\u00e0o n\u0103m 2013 nh\u1eb1m \u201cgi\u00fap c\u00e1c webmaster hi\u1ec3u r\u00f5 nh\u1eefng g\u00ec Google t\u00ecm ki\u1ebfm trong m\u1ed9t trang web\u201d. Khi trang web c\u00f3\u00a0EAT\u00a0SEO t\u1ed1t, n\u00f3 c\u00f3 kh\u1ea3 n\u0103ng c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.\u00a0\u00a0<\/span><\/p>\n

\"E-A-T<\/p>\n

E-A-T l\u00e0 g\u00ec?<\/p>\n<\/div>\n

Ph\u00e2n t\u00edch chi ti\u1ebft v\u1ec1 E -A T<\/b><\/h2>\n

Sau \u0111\u00e2y l\u00e0 ph\u00e2n t\u00edch chi ti\u1ebft t\u1eebng ph\u1ea7n vi\u1ebft t\u1eaft c\u1ee7a E \u2013 A \u2013 T<\/span><\/p>\n

Expertise \u2013 M\u1ee9c \u0111\u1ed9 chuy\u00ean s\u00e2u v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh<\/b><\/h3>\n

\u0110\u00e1nh gi\u00e1 chuy\u00ean m\u00f4n ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean m\u1ee9c \u0111\u1ed9 ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng c\u1ee7a ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung, kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 trang web hay t\u1ed5 ch\u1ee9c. Google t\u00ecm ki\u1ebfm n\u1ed9i dung \u0111\u01b0\u1ee3c t\u1ea1o ra b\u1edfi c\u00e1c chuy\u00ean gia trong l\u0129nh v\u1ef1c \u0111\u00f3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 chuy\u00ean m\u00f4n.<\/span><\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn YMYL (Your Money or Your Life \u2013 Ti\u1ec1n c\u1ee7a b\u1ea1n hay Cu\u1ed9c s\u1ed1ng c\u1ee7a b\u1ea1n), chuy\u00ean m\u00f4n li\u00ean quan \u0111\u1ebfn h\u00ecnh th\u1ee9c chuy\u00ean m\u00f4n, b\u1eb1ng c\u1ea5p v\u00e0 tr\u00ecnh \u0111\u1ed9 h\u1ecdc v\u1ea5n c\u1ee7a ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung. V\u00ed d\u1ee5, 1 b\u00e0i vi\u1ebft v\u1ec1 thu\u1ebf \u0111\u01b0\u1ee3c vi\u1ebft b\u1edfi 1 k\u1ebf to\u00e1n c\u00f3 ch\u1ee9ng ch\u1ec9 th\u00ec \u0111\u00fang chuy\u00ean m\u00f4n v\u00e0 \u0111\u00e1ng tin c\u1eady h\u01a1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi vi\u1ebft kh\u00f4ng ph\u1ea3i k\u1ebf to\u00e1n, m\u00e0 tham kh\u1ea3o c\u00e1c b\u00e0i vi\u1ebft tr\u00ean internet, t\u1ed5ng h\u1ee3p n\u1ed9i dung r\u1ed3i vi\u1ebft l\u1ea1i. Chuy\u00ean m\u00f4n h\u00ecnh th\u1ee9c (hay c\u00f2n g\u1ecdi l\u00e0 chuy\u00ean m\u00f4n k\u1ef9 thu\u1eadt) l\u00e0 kh\u1ea3 n\u0103ng, ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 n\u0103ng chuy\u00ean s\u00e2u trong m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. N\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c n\u1eafm v\u1eefng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p, quy tr\u00ecnh v\u00e0 k\u1ef9 n\u0103ng c\u1ea7n thi\u1ebft \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t c\u00f4ng vi\u1ec7c ho\u1eb7c ho\u1ea1t \u0111\u1ed9ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 chuy\u00ean nghi\u1ec7p.<\/span><\/p>\n

\"Expertise<\/p>\n

Expertise \u2013 M\u1ee9c \u0111\u1ed9 chuy\u00ean s\u00e2u v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean ng\u00e0nh<\/p>\n<\/div>\n

Chuy\u00ean m\u00f4n h\u00ecnh th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00f4ng ph\u1ea3i YMYL li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng th\u1ec3 hi\u1ec7n kinh nghi\u1ec7m s\u1ed1ng ph\u00f9 h\u1ee3p v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n h\u00e0ng ng\u00e0y. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung kh\u00f4ng c\u1ea7n c\u00f3 b\u1eb1ng c\u1ea5p ho\u1eb7c \u0111\u00e0o t\u1ea1o \u201cchuy\u00ean m\u00f4n\u201d ch\u00ednh th\u1ee9c trong l\u0129nh v\u1ef1c \u0111\u00f3, mi\u1ec5n l\u00e0 h\u1ecd c\u00f3 ki\u1ebfn th\u1ee9c \u0111\u1eddi s\u1ed1ng ph\u00f9 h\u1ee3p v\u00e0 \u0111\u01b0\u1ee3c coi l\u00e0 \u201cchuy\u00ean gia\u201d trong ch\u1ee7 \u0111\u1ec1 \u0111\u00f3.<\/span><\/p>\n

V\u00ed d\u1ee5 m\u1ed9t beauty blogger, d\u00f9 h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 b\u00e1c s\u0129 da li\u1ec5u ho\u1eb7c chuy\u00ean gia nghi\u00ean c\u1ee9u c\u00e1c ho\u1ea1t ch\u1ea5t trong m\u1ef9 ph\u1ea9m v\u1edbi b\u1eb1ng c\u1ea5p v\u00e0 ch\u1ee9ng ch\u1ec9, ch\u1ec9 \u0111\u01a1n gi\u1ea3n h\u1ecd c\u00f3 \u0111am m\u00ea, tr\u1ea3i nghi\u1ec7m v\u00e0 ki\u1ebfn th\u1ee9c c\u00e1 nh\u00e2n v\u1ec1 vi\u1ec7c l\u1ef1a ch\u1ecdn v\u00e0 s\u1eed d\u1ee5ng m\u1ef9 ph\u1ea9m, h\u1ecd v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 chuy\u00ean gia trong l\u0129nh v\u1ef1c m\u1ef9 ph\u1ea9m.<\/span><\/p>\n

Authoritativeness \u2013 M\u1ee9c \u0111\u1ed9 th\u1ea9m quy\u1ec1n<\/b><\/h3>\n

M\u1ee9c \u0111\u1ed9 th\u1ea9m quy\u1ec1n l\u00e0 xem x\u00e9t m\u1ee9c \u0111\u1ed9 m\u00e0 ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung ho\u1eb7c trang web \u0111\u01b0\u1ee3c coi l\u00e0 \u0111\u00e1ng tin c\u1eady trong l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3. Th\u01b0\u1eddng th\u00ec kh\u00f4ng c\u00f3 nhi\u1ec1u trang web ho\u1eb7c ng\u01b0\u1eddi t\u1ea1o n\u1ed9i dung ch\u00ednh th\u1ee9c v\u00e0 \u0111\u00e1ng tin c\u1eady trong h\u1ea7u h\u1ebft c\u00e1c ch\u1ee7 \u0111\u1ec1. Tuy nhi\u00ean, khi c\u00f3, h\u1ecd l\u00e0 nh\u1eefng ngu\u1ed3n tin \u0111\u00e1ng tin c\u1eady nh\u1ea5t. V\u00ed d\u1ee5, trang web ch\u00ednh th\u1ee9c c\u1ee7a ch\u00ednh ph\u1ee7 \u0111\u1ec3 gia h\u1ea1n h\u1ed9 chi\u1ebfu l\u00e0 ngu\u1ed3n tin duy nh\u1ea5t, ch\u00ednh th\u1ee9c v\u00e0 c\u00f3 th\u1ea9m quy\u1ec1n \u0111\u1ec3 gia h\u1ea1n h\u1ed9 chi\u1ebfu..<\/span><\/p>\n

\"Authoritativeness<\/p>\n

Authoritativeness \u2013 M\u1ee9c \u0111\u1ed9 th\u1ea9m quy\u1ec1n<\/p>\n<\/div>\n

B\u00ean c\u1ea1nh \u0111\u00f3, Wikipedia l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh cho m\u1ee9c \u0111\u1ed9 th\u1ea9m quy\u1ec1n trong EAT Google. Wikipedia l\u00e0 m\u1ed9t d\u1ef1 \u00e1n c\u1ed9ng \u0111\u1ed3ng tr\u1ef1c tuy\u1ebfn, n\u01a1i h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi d\u00f9ng \u0111\u00f3ng g\u00f3p th\u00f4ng tin v\u00e0 ki\u1ec3m tra ch\u00e9o n\u1ed9i dung. V\u00ec v\u1eady, n\u1ed9i dung tr\u00ean Wikipedia th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 c\u00f3 m\u1ee9c \u0111\u1ed9 th\u1ea9m quy\u1ec1n cao h\u01a1n so v\u1edbi nhi\u1ec1u trang web c\u00e1 nh\u00e2n ho\u1eb7c blog, v\u00ec n\u00f3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 v\u00e0 ki\u1ec3m ch\u1ee9ng b\u1edfi m\u1ed9t c\u1ed9ng \u0111\u1ed3ng l\u1edbn v\u00e0 chuy\u00ean gia trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau.<\/span><\/p>\n

M\u1ee9c \u0111\u1ed9 th\u1ea9m quy\u1ec1n c\u1ee7a m\u1ed9t trang web hay ngu\u1ed3n th\u00f4ng tin c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c nh\u01b0 danh ti\u1ebfng c\u1ee7a t\u00e1c gi\u1ea3, \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ed9 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u00f4ng tin \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t trang web \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh b\u1edfi m\u1ed9t t\u1ed5 ch\u1ee9c uy t\u00edn trong ng\u00e0nh, nh\u01b0 m\u1ed9t \u0111\u1ea1i h\u1ecdc h\u00e0ng \u0111\u1ea7u ho\u1eb7c m\u1ed9t t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u c\u00f3 ti\u1ebfng, th\u00f4ng tin tr\u00ean trang web \u0111\u00f3 c\u00f3 xu\u1ea5t ph\u00e1t t\u1eeb ngu\u1ed3n c\u00f3 th\u1ea9m quy\u1ec1n v\u00e0 c\u00f3 \u0111\u1ed9 tin c\u1eady cao h\u01a1n.<\/span><\/p>\n

Trustworthiness \u2013 M\u1ee9c \u0111\u1ed9 tin c\u1eady<\/b><\/h3>\n

\u0110\u1ed9 tin c\u1eady c\u1ee7a m\u1ed9t trang web l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee9c \u0111\u1ed9 ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady c\u1ee7a th\u00f4ng tin c\u00f3 tr\u00ean website \u0111\u00f3. M\u1ed7i lo\u1ea1i trang web c\u00f3 c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 tin c\u1eady ri\u00eang, tuy nhi\u00ean, v\u1eabn c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 chung c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t.<\/span><\/p>\n

V\u00ed d\u1ee5, \u0111\u1ed1i v\u1edbi c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn, vi\u1ec7c c\u00f3 h\u1ec7 th\u1ed1ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn an to\u00e0n v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u0111\u00e1ng tin c\u1eady l\u00e0 r\u1ea5t quan tr\u1ecdng. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c b\u1ea3o v\u1ec7 v\u00e0 giao d\u1ecbch di\u1ec5n ra m\u1ed9t c\u00e1ch an to\u00e0n.<\/span><\/p>\n

\"Trustworthiness<\/p>\n

Trustworthiness \u2013 M\u1ee9c \u0111\u1ed9 tin c\u1eady<\/p>\n<\/div>\n

\u0110\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m c\u0169ng c\u1ea7n \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n m\u1ed9t c\u00e1ch trung th\u1ef1c v\u00e0 h\u1eefu \u00edch. \u0110i\u1ec1u n\u00e0y gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc c\u00f3 th\u00f4ng tin \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm th\u00f4ng minh, thay v\u00ec ch\u1ec9 l\u00e0 nh\u1eefng l\u1eddi qu\u1ea3ng c\u00e1o. \u0110\u1ed1i v\u1edbi c\u00e1c trang th\u00f4ng tin quan tr\u1ecdng nh\u01b0 YMYL, vi\u1ec7c cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c l\u00e0 kh\u00f4ng th\u1ec3 thi\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n cho m\u1ecdi ng\u01b0\u1eddi v\u00e0 x\u00e3 h\u1ed9i. Ch\u1eb3ng h\u1ea1n, trong l\u0129nh v\u1ef1c y t\u1ebf, vi\u1ec7c \u0111\u01b0a ra th\u00f4ng tin sai l\u1ec7ch c\u00f3 th\u1ec3 g\u00e2y h\u1ea1i \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 s\u1ef1 an to\u00e0n c\u1ee7a m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n

Tuy nhi\u00ean, \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00f4ng li\u00ean quan \u0111\u1ebfn YMYL, m\u1ee9c \u0111\u1ed9 tin c\u1eady c\u00f3 th\u1ec3 kh\u00f4ng c\u1ea7n ph\u1ea3i qu\u00e1 cao. V\u00ed d\u1ee5, n\u1ebfu m\u1ee5c \u0111\u00edch c\u1ee7a b\u00e0i \u0111\u0103ng l\u00e0 gi\u1ea3i tr\u00ed cho kh\u00e1n gi\u1ea3 v\u00e0 n\u1ed9i dung kh\u00f4ng mang nguy c\u01a1 g\u00e2y h\u1ea1i, th\u00ec m\u1ee9c \u0111\u1ed9 tin c\u1eady kh\u00f4ng c\u1ea7n thi\u1ebft ph\u1ea3i cao nh\u01b0 tr\u00ean c\u00e1c trang th\u00f4ng tin ch\u00ednh th\u1ed1ng.<\/span><\/p>\n

C\u00e1c trang web YMYL y\u00eau c\u1ea7u m\u1ee9c \u0111\u1ed9 tin c\u1eady cao, do \u0111\u00f3, th\u00f4ng tin ng\u01b0\u1eddi ch\u1ecbu tr\u00e1ch nhi\u1ec7m v\u1ec1 n\u1ed9i dung c\u1ee7a trang web th\u01b0\u1eddng c\u1ea7n \u0111\u01b0\u1ee3c cung c\u1ea5p \u0111\u1ea7y \u0111\u1ee7. \u0110\u1eb7c bi\u1ec7t, \u0111\u1ed1i v\u1edbi c\u00e1c ch\u1ee7 \u0111\u1ec1 YMYL v\u00e0 c\u00e1c c\u1eeda h\u00e0ng tr\u1ef1c tuy\u1ebfn vi\u1ec7c c\u1eadp nh\u1eadt \u0111\u1ee7 th\u00f4ng tin li\u00ean h\u1ec7 l\u00e0 r\u1ea5t quan tr\u1ecdng. N\u1ebfu m\u1ed9t c\u1eeda h\u00e0ng ho\u1eb7c trang web giao d\u1ecbch t\u00e0i ch\u00ednh ch\u1ec9 c\u00f3 \u0111\u1ecba ch\u1ec9 email v\u00e0 \u0111\u1ecba ch\u1ec9 v\u0103n ph\u00f2ng, c\u00f3 th\u1ec3 kh\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c tr\u1ee3 gi\u00fap n\u1ebfu c\u00f3 v\u1ea5n \u0111\u1ec1 x\u1ea3y ra v\u1edbi giao d\u1ecbch. T\u01b0\u01a1ng t\u1ef1, nhi\u1ec1u lo\u1ea1i trang web YMYL kh\u00e1c c\u0169ng \u0111\u00f2i h\u1ecfi m\u1ee9c \u0111\u1ed9 tin c\u1eady cao t\u1eeb ph\u00eda ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

Ng\u01b0\u1eddi \u0111\u00e1nh gi\u00e1 c\u0169ng xem x\u00e9t t\u00ednh ch\u00ednh x\u00e1c c\u1ee7a n\u1ed9i dung. \u0110\u1ed1i v\u1edbi c\u00e1c b\u00e0i b\u00e1o tin t\u1ee9c v\u00e0 trang th\u00f4ng tin, n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao ph\u1ea3i ch\u00ednh x\u00e1c v\u1ec1 m\u1eb7t s\u1ef1 th\u1eadt cho ch\u1ee7 \u0111\u1ec1 v\u00e0 ph\u1ea3i \u0111\u01b0\u1ee3c \u0111\u1ed3ng thu\u1eadn c\u1ee7a c\u00e1c chuy\u00ean gia. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c tr\u00edch d\u1eabn ngu\u1ed3n c\u0169ng l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu.<\/span><\/p>\n

T\u00e0i li\u1ec7u \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a Google (QRG) n\u00f3i g\u00ec v\u1ec1 E-A-T?<\/b><\/h2>\n

V\u00e0o th\u00e1ng 2 n\u0103m nay, Google x\u00e1c nh\u1eadn r\u1eb1ng E-A-T (Expertise, Authoritativeness, Trustworthiness \u2013 Chuy\u00ean m\u00f4n, T\u00ednh \u1ee7y quy\u1ec1n, \u0110\u1ed9 tin c\u1eady) l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n quan tr\u1ecdng trong thu\u1eadt to\u00e1n c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi.<\/span><\/p>\n

\"Google<\/p>\n

Google \u0111\u00e3 x\u00e1c nh\u1eadn r\u1eb1ng E-A-T l\u00e0 r\u1ea5t quan tr\u1ecdng<\/p>\n<\/div>\n

Google cung c\u1ea5p m\u1ed9t t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u201cH\u01b0\u1edbng d\u1eabn cho c\u00e1c \u0111\u00e1nh gi\u00e1 vi\u00ean ch\u1ea5t l\u01b0\u1ee3ng\u201d (Quality Raters\u2019 Guidelines \u2013 QRG), \u0111\u01b0a ra c\u00e1c nguy\u00ean t\u1eafc \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 E-A-T. \u0110\u00e2y l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c ph\u01b0\u01a1ng ph\u00e1p SEO \u0111\u01b0\u1ee3c Google \u0111\u1ec1 xu\u1ea5t.<\/span><\/p>\n

Theo Blog c\u1ee7a Google Webmasters, t\u1eadp h\u1ee3p nguy\u00ean t\u1eafc n\u00e0y \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n \u0111\u1ec3 gi\u00fap c\u00e1c chuy\u00ean gia hi\u1ec3u r\u00f5 mong mu\u1ed1n c\u1ee7a Google v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng trang web. Trong \u0111\u00f3, E-A-T\u00a0s\u1ebd ng\u00e0y c\u00e0ng tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong thu\u1eadt to\u00e1n v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a Google.<\/span><\/p>\n

Theo Google, YMYL (Your Money or Your Life) l\u00e0 thu\u1eadt ng\u1eef d\u00f9ng \u0111\u1ec3 ch\u1ec9 b\u1ea5t k\u1ef3 trang web n\u00e0o ch\u1ee9a n\u1ed9i dung li\u00ean quan \u0111\u1ebfn s\u1ef1 \u1ed5n \u0111\u1ecbnh t\u00e0i ch\u00ednh, h\u1ea1nh ph\u00fac, s\u1ee9c kh\u1ecfe ho\u1eb7c an to\u00e0n c\u1ee7a con ng\u01b0\u1eddi. N\u1ebfu trang web c\u1ee7a b\u1ea1n thu\u1ed9c l\u0129nh v\u1ef1c y t\u1ebf, ph\u00e1p l\u00fd ho\u1eb7c t\u00e0i ch\u00ednh, th\u00ec vi\u1ec7c c\u00f3 E-A-T t\u1ed1t r\u1ea5t quan tr\u1ecdng.\u00a0<\/span><\/p>\n

Ngo\u00e0i ra, trang web c\u1ee7a b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c coi l\u00e0 YMYL n\u1ebfu cung c\u1ea5p l\u1eddi khuy\u00ean gi\u00fap m\u1ecdi ng\u01b0\u1eddi \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh quan tr\u1ecdng. N\u1ebfu b\u1ea1n b\u00e1n s\u1ea3n ph\u1ea9m th\u00f4ng qua trang web c\u1ee7a m\u00ecnh, trang web c\u0169ng \u0111\u01b0\u1ee3c xem l\u00e0 trang YMYL.<\/span><\/p>\n

E-A-T c\u00f3 ph\u1ea3i l\u00e0 1 y\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng kh\u00f4ng?<\/b><\/h2>\n

\u0110\u1ec3 m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c xem l\u00e0 \u201cy\u1ebfu t\u1ed1 x\u1ebfp h\u1ea1ng\u201d, n\u00f3 c\u1ea7n ph\u1ea3i l\u00e0 m\u1ed9t th\u1ee9 h\u1eefu h\u00ecnh m\u00e0 m\u00e1y t\u00ednh c\u00f3 th\u1ec3 hi\u1ec3u v\u00e0 \u0111\u00e1nh gi\u00e1. V\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh v\u1ec1 \u0111i\u1ec1u n\u00e0y l\u00e0 s\u1ed1 l\u01b0\u1ee3ng backlink \u0111\u1ebfn m\u1ed9t trang. Google thu th\u1eadp d\u1eef li\u1ec7u v\u1ec1 c\u00e1c trang web tr\u00ean di\u1ec7n r\u1ed9ng \u0111\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c c\u00f3 bao nhi\u00eau backlink tr\u1ecf \u0111\u1ebfn t\u1eeb c\u00e1c trang kh\u00e1c. Sau \u0111\u00f3, h\u1ecd s\u1eed d\u1ee5ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh m\u00e1y t\u00ednh \u0111\u1ec3 x\u1ebfp h\u1ea1ng c\u00e1c trang d\u1ef1a tr\u00ean s\u1ed1 l\u01b0\u1ee3ng backlink cao nh\u1ea5t.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 c\u00e1ch Google gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y: <\/i><\/b>\u0110\u1ea7u ti\u00ean, c\u00e1c k\u1ef9 s\u01b0 t\u00ecm ki\u1ebfm ph\u1ea3i ngh\u0129 ra c\u00e1ch \u0111i\u1ec1u ch\u1ec9nh thu\u1eadt to\u00e1n \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. Sau \u0111\u00f3, h\u1ecd g\u1eedi k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm \u0111\u00f3 cho nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ea9m quy\u1ec1n \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c trang web, v\u00e0 nh\u1eefng ng\u01b0\u1eddi n\u00e0y s\u1ebd xem x\u00e9t v\u00e0 \u0111\u01b0a ra ph\u1ea3n h\u1ed3i cho Google. Cu\u1ed1i c\u00f9ng, Google s\u1eed d\u1ee5ng ph\u1ea3n h\u1ed3i \u0111\u00f3 \u0111\u1ec3 quy\u1ebft \u0111\u1ecbnh xem li\u1ec7u c\u00e1c \u0111i\u1ec1u ch\u1ec9nh thu\u1eadt to\u00e1n \u0111\u1ec1 xu\u1ea5t c\u00f3 t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm. N\u1ebfu k\u1ebft qu\u1ea3 l\u00e0 t\u00edch c\u1ef1c, th\u00ec s\u1ebd c\u00f3 nh\u1eefng thay \u0111\u1ed5i \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng. Nh\u1edd v\u00e0o quy tr\u00ecnh n\u00e0y, k\u1ef9 s\u01b0 c\u1ee7a Google c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1c t\u00edn hi\u1ec7u h\u1eefu h\u00ecnh li\u00ean quan \u0111\u1ebfn E-A-T v\u00e0 \u0111i\u1ec1u ch\u1ec9nh thu\u1eadt to\u00e1n x\u1ebfp h\u1ea1ng \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00f3.<\/span><\/p>\n

B\u1ecf qua E-A-T s\u1ebd \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn th\u1ee9 h\u1ea1ng?<\/b><\/h2>\n

R\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 g\u00e1nh ch\u1ecbu nh\u1eefng thi\u1ec7t h\u1ea1i \u0111\u00e1ng k\u1ec3 khi b\u1ecf qua nguy\u00ean t\u1eafc EAT SEO. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh:<\/span><\/p>\n

    \n
  • Prevention.com \u0111\u00e3 m\u1ea5t kho\u1ea3ng 5 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp h\u00e0ng th\u00e1ng ch\u1ec9 trong m\u1ed9t \u0111\u00eam.<\/span><\/li>\n
  • DrAxe.com \u0111\u00e3 m\u1ea5t \u0111\u1ebfn 10 tri\u1ec7u l\u01b0\u1ee3t truy c\u1eadp h\u00e0ng th\u00e1ng sau m\u1ed9t \u0111\u00eam v\u00e0 v\u1eabn ch\u01b0a th\u1ec3 ph\u1ee5c h\u1ed3i.<\/span><\/li>\n<\/ul>\n

    Nh\u1eefng doanh nghi\u1ec7p n\u00e0y \u0111\u00e3 m\u1ea5t \u0111i l\u01b0\u1ee3ng truy c\u1eadp quan tr\u1ecdng tr\u00ean website, \u0111i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a h\u1ecd.<\/span><\/p>\n

    Theo \u00fd ki\u1ebfn c\u1ee7a c\u00e1c chuy\u00ean gia, Google \u0111ang ng\u00e0y c\u00e0ng ho\u00e0n thi\u1ec7n thu\u1eadt to\u00e1n c\u1ee7a m\u00ecnh \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 c\u00e1c trang web d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc EAT Google. \u0110\u01a1n gi\u1ea3n m\u00e0 n\u00f3i, n\u1ebfu Google ph\u00e1t hi\u1ec7n m\u1ed9t trang web kh\u00e1c \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 c\u00e1c ti\u00eau ch\u00ed v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho ng\u01b0\u1eddi d\u00f9ng, th\u00ec Google s\u1ebd \u01b0u ti\u00ean v\u00e0 thay th\u1ebf v\u1ecb tr\u00ed hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm.<\/span><\/p>\n

    EAT Google\u00a0\u0111\u01b0\u1ee3c coi l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi h\u1ea7u h\u1ebft c\u00e1c trang web. C\u00f3 nghi\u00ean c\u1ee9u cho th\u1ea5y nhi\u1ec1u trang web \u0111\u00e3 b\u1ecb \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c b\u1edfi c\u00e1c c\u1eadp nh\u1eadt g\u1ea7n \u0111\u00e2y c\u1ee7a Google do thi\u1ebfu E-A-T. Do \u0111\u00f3, vi\u1ec7c c\u1ea3i thi\u1ec7n\u00a0EAT\u00a0SEO tr\u1edf th\u00e0nh m\u1ee5c ti\u00eau c\u1ee7a nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng v\u00e0 t\u0103ng l\u01b0\u1ee3ng truy c\u1eadp v\u00e0o trang web.<\/span><\/p>\n

    Xem th\u00eam:<\/strong><\/em><\/p>\n

    Xu h\u01b0\u1edbng SEO n\u0103m b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n website<\/strong><\/em><\/p>\n

    C\u00e1c\u00a0k\u1ef9 thu\u1eadt t\u1ed1i \u01b0u SEO onpage cho k\u1ebft qu\u1ea3 \u1ea5n t\u01b0\u1ee3ng<\/strong><\/em><\/p>\n

    L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 s\u00e1ng t\u1ea1o n\u1ed9i dung chu\u1ea9n SEO<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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