{"id":53976,"date":"2023-12-20T09:31:36","date_gmt":"2023-12-20T02:31:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-ban-chao-don-khach-hang-trung-thanh.html"},"modified":"2023-12-20T09:31:36","modified_gmt":"2023-12-20T02:31:36","slug":"cach-ban-chao-don-khach-hang-trung-thanh","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-ban-chao-don-khach-hang-trung-thanh.html","title":{"rendered":"C\u00e1ch b\u1ea1n ch\u00e0o \u0111\u00f3n kh\u00e1ch h\u00e0ng trung th\u00e0nh"},"content":{"rendered":"
T\u00e1c gi\u1ea3 cu\u1ed1n \u201cHi\u1ec7u qu\u1ea3 c\u1ee7a y\u1ebfu t\u1ed1 trung th\u00e0nh\u201d, Frederich F. Reichheld chia s\u1ebb: tr\u00ean c\u01b0\u01a1ng v\u1ecb m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh bao gi\u1edd c\u0169ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n c\u1ea1nh tranh t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi m\u1edbi. Nghi\u00ean c\u1ee9u c\u1ee7a \u00f4ng c\u0169ng cho th\u1ea5y, nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb, gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng m\u1edbi t\u1edbi doanh nghi\u1ec7p, nh\u1edd \u0111\u00f3 l\u1ee3i nhu\u1eadn t\u0103ng l\u00ean; ho\u1eb7c \u0111\u00f4i khi, nh\u1eefng ng\u01b0\u1eddi n\u00e0y quy\u1ebft \u0111\u1ecbnh chi ti\u00eau nhi\u1ec1u h\u01a1n thay v\u00ec t\u00ecm m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c thay th\u1ebf.<\/p>\n
\"Kh\u00e1ch<\/p>\n

Kh\u00e1ch m\u1edbi \u2013 kh\u00e1ch c\u0169 v\u00e0 c\u00e1ch \u1ee9ng x\u1eed<\/p>\n<\/div>\n

Tuy nhi\u00ean, thay v\u00ec nh\u1eefng kh\u00e1ch h\u00e0ng c\u0169 n\u00ean \u0111\u01b0\u1ee3c h\u01b0\u1edfng m\u1ed9t ch\u1ebf \u0111\u1ed9 ch\u0103m s\u00f3c \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 h\u1ecd ng\u00e0y c\u00e0ng y\u00eau m\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 mong mu\u1ed1n tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh trong l\u00e2u d\u00e0i, th\u00ec d\u01b0\u1eddng nh\u01b0 c\u00e1c doanh nghi\u1ec7p \u0111ang l\u00e0m \u0111i\u1ec1u ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n

H\u1ecd vui v\u1ebb ni\u1ec1m n\u1edf gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 m\u1eb7c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng c\u0169 v\u1eabn s\u1ebd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 m\u00e0 kh\u00f4ng c\u1ea7n nh\u1eefng quan t\u00e2m t\u1eeb doanh nghi\u1ec7p. M\u1ed9t k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u \u0111\u00e3 c\u00f4ng b\u1ed1, 12% kh\u00e1ch h\u00e0ng \u0111\u00e3 b\u1ecf \u0111i v\u00ec doanh nghi\u1ec7p kh\u00f4ng c\u00f3 s\u1ef1 quan t\u00e2m ph\u00f9 h\u1ee3p, trong khi \u0111\u00f3 c\u00f3 \u0111\u1ebfn 54% kh\u00e1ch h\u00e0ng cho bi\u1ebft h\u1ecd s\u1ebd c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n n\u1ebfu doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n t\u1ed1t \u0111i\u1ec1u n\u00e0y.<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y, Masterskills chia s\u1ebb m\u1ed9t s\u1ed1 kinh nghi\u1ec7m \u00e1p d\u1ee5ng cho b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nh\u1eb1m n\u00e2ng cao t\u1ec9 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh:<\/p>\n

1. \u0110\u1eebng m\u1eb7c nhi\u00ean vi\u1ec7c kh\u00e1ch h\u00e0ng c\u0169 ti\u1ebfp t\u1ee5c mua s\u1eafm<\/strong>
\nH\u00e3y suy ngh\u0129 v\u1ec1 c\u00e1ch m\u00ecnh ch\u00e0o \u0111\u00f3n b\u1ea1n b\u00e8 t\u1edbi nh\u00e0 ch\u01a1i hay khi b\u1ea1n \u0111\u1ebfn th\u0103m m\u1ed9t ai \u0111\u00f3. Ch\u1eafc ch\u1eafn b\u1ea1n hay b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh \u0111\u1ec1u kh\u00f4ng mu\u1ed1n ng\u01b0\u1eddi kia qu\u00ean t\u00ean hay thi\u1ebfu quan t\u00e2m t\u1edbi m\u00ecnh \u0111\u00fang kh\u00f4ng? Ch\u00e0o \u0111\u00f3n h\u1ecd b\u1eb1ng m\u1ed9t n\u1ee5 c\u01b0\u1eddi v\u00e0 h\u1ecfi xem b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u g\u00ec \u0111\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i cho h\u1ecd. \u0110\u1eebng coi vi\u1ec7c kh\u00e1ch h\u00e0ng c\u0169 ti\u1ebfp t\u1ee5c mua s\u1eafm l\u00e0 \u0111i\u1ec1u \u0111\u01b0\u01a1ng nhi\u00ean, v\u00e0 thi\u1ebfu quan t\u00e2m t\u1edbi h\u1ecd ch\u1ec9 v\u00ec h\u1ecd l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u0169.<\/p>\n

2. Ch\u1eafc ch\u1eafn v\u1ec1 th\u00e1i \u0111\u1ed9 t\u00edch c\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean l\u1ec5 t\u00e2n<\/strong>
\n\u0110\u00f4i khi, m\u1ed9t s\u1ed1 doanh nghi\u1ec7p c\u00f3 th\u00eam b\u1ed9 ph\u1eadn l\u1ec5 t\u00e2n \u0111\u1ec3 h\u1ea1n ch\u1ebf nh\u1eefng cu\u1ed9c g\u1eb7p g\u1ee1 kh\u00f4ng mong mu\u1ed1n. Nh\u01b0ng \u0111\u1eebng b\u1ecf qua nh\u1eefng kh\u00e1ch h\u00e0ng t\u1ed1t v\u00e0 trung th\u00e0nh nh\u00e9!<\/p>\n

T\u00f4i \u0111\u00e3 t\u1eebng quy\u1ebft \u0111\u1ecbnh kh\u00f4ng quay l\u1ea1i m\u1ed9t ph\u00f2ng kh\u00e1m nha khoa kh\u00f4ng ph\u1ea3i v\u00ec tr\u00ecnh \u0111\u1ed9 chuy\u00ean m\u00f4n c\u1ee7a nha s\u0129 n\u01a1i \u0111\u00e2y m\u00e0 l\u00fd do \u0111\u1ebfn t\u1eeb nh\u00e2n vi\u00ean l\u1ec5\u00a0t\u00e2n. C\u00f4 \u1ea5y qu\u00e1 k\u00eanh ki\u1ec7u, qu\u00e1i g\u1edf v\u00e0 t\u1ecf \u00fd coi th\u01b0\u1eddng kh\u00e1ch h\u00e0ng. T\u00f4i quy\u1ebft \u0111\u1ecbnh t\u1eeb b\u1ecf kh\u00e1m \u1edf \u0111\u00e2y ch\u1ec9 v\u00ec c\u00f4 \u1ea5y. Trong khi \u0111\u00f3, m\u1ed9t ph\u00f2ng kh\u00e1m kh\u00e1c c\u00f3 nha s\u0129 c\u00f9ng nh\u00e2n vi\u00ean th\u00e2n thi\u1ec7n, lu\u00f4n t\u1ea1o c\u1ea3m gi\u00e1c an t\u00e2m cho b\u1ec7nh nh\u00e2n. N\u1ebfu l\u00e0 b\u1ea1n, b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn b\u00ean n\u00e0o?<\/p>\n

3. Nh\u1edb t\u00ean kh\u00e1ch h\u00e0ng<\/strong>
\nT\u00f4i lu\u00f4n c\u1ea3m th\u1ea5y ng\u1ea1c nhi\u00ean b\u1edfi c\u00e1ch qu\u1ea3n l\u00fd Starbucks \u1edf Durham v\u00ec c\u00f4 \u1ea5y c\u00f3 th\u1ec3 nh\u1edb t\u00ean t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00f4 \u1ea5y l\u00e0m vi\u1ec7c r\u1ea5t ch\u0103m ch\u1ec9 v\u00e0 c\u0169ng chia s\u1ebb r\u1eb1ng: h\u00e0ng ng\u00e0y, c\u00f4 h\u1ecdc c\u00e1ch nh\u1edb m\u1ed9t v\u00e0i c\u00e1i t\u00ean m\u1edbi, sau \u0111\u00f3, chia s\u1ebb th\u00f4ng tin \u0111\u00f3 v\u1edbi nh\u00e2n vi\u00ean pha ch\u1ebf \u0111\u1ec3 h\u1ecd hi\u1ec3u th\u00eam v\u1ec1 ng\u01b0\u1eddi m\u00e0 m\u00ecnh \u0111ang ph\u1ee5c v\u1ee5.<\/p>\n

V\u1ecb qu\u1ea3n l\u00fd n\u00e0y kh\u00f4ng ch\u1ec9 nh\u1edb t\u00ean m\u00e0 c\u00f4 c\u00f2n vi\u1ebft ho\u1eb7c v\u1ebd m\u1ed9t th\u00f4ng \u0111i\u1ec7p tr\u00ean c\u1ed1c c\u00f9ng v\u1edbi l\u1eddi \u0111\u1ec1 t\u1eb7ng ghi t\u00ean t\u1eebng kh\u00e1ch h\u00e0ng. N\u1ebfu nh\u1eadn \u0111\u01b0\u1ee3c m\u00f3n qu\u00e0 t\u01b0\u01a1ng t\u1ef1, b\u1ea1n ch\u1eafc s\u1ebd th\u1ea5y tuy\u1ec7t v\u1eddi l\u1eafm.<\/p>\n

Vi\u1ec7c nh\u1edb t\u00ean kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 th\u1ec3 r\u1ea5t d\u1ec5 d\u00e0ng khi b\u1ea1n g\u1eb7p tr\u1ef1c ti\u1ebfp, v\u1edbi \u0111\u1ea7y \u0111\u1ee7 nh\u1eefng d\u1ea5u hi\u1ec7u nh\u1eadn bi\u1ebft, \u0111\u1eb7c \u0111i\u1ec3m nh\u1eadn d\u1ea1ng c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. Nh\u01b0ng c\u00f2n v\u1edbi website b\u00e1n h\u00e0ng tr\u1ef1c tuy\u1ebfn th\u00ec sao?<\/p>\n

\"Masterskills<\/p>\n

Masterskills gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng nh\u1eadn bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng c\u0169 v\u1edbi \u0111\u1ea7y \u0111\u1ee7 c\u00e1c th\u00f4ng tin<\/p>\n<\/div>\n

\u201cCh\u00e0o Ng\u1ecdc Anh, b\u1ea1n \u0111\u00e3 quay tr\u1edf l\u1ea1i. H\u00f4m nay b\u1ea1n s\u1ebd l\u1ea5y th\u00eam m\u00f3n \u0111\u1ed3 g\u00ec n\u00e0o?<\/em>\u201d \u2013 Th\u1eadt tuy\u1ec7t ph\u1ea3i kh\u00f4ng \u1ea1?<\/p>\n

Th\u1ef1c ra, r\u1ea5t \u0111\u01a1n gi\u1ea3n th\u00f4i. Masterskills s\u1ebd gi\u00fap vi\u1ec7c t\u01b0\u01a1ng t\u00e1c c\u1ee7a b\u1ea1n \u0111\u01a1n gi\u1ea3n h\u01a1n r\u1ea5t nhi\u1ec1u. B\u1ea1n ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 bi\u1ebft th\u00f4ng tin kh\u00e1ch h\u00e0ng quay l\u1ea1i website, xem \u0111\u01b0\u1ee3c l\u1ecbch s\u1eed cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u01b0\u1edbc \u0111\u00f3, kh\u00e1ch h\u00e0ng c\u00f3 quan t\u00e2m \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 g\u00ec,\u2026. \u0110i\u1ec1u n\u00e0y s\u1ebd th\u1ef1c s\u1ef1 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c t\u00f4n tr\u1ecdng!<\/p>\n

4. H\u1ecfi xem b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ee1 b\u1eb1ng c\u00e1ch n\u00e0o sau \u0111\u00f3 l\u1eafng nghe<\/strong>
\nM\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng \u0111\u01b0a ra gi\u1ea3 \u0111\u1ecbnh v\u1ec1 vi\u1ec7c t\u1ea1i sao m\u1ed9t kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn th\u01b0\u01a1ng hi\u1ec7u: mu\u1ed1n bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 ngu\u1ed3n cung ho\u1eb7c th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m sau khi b\u1eaft g\u1eb7p banner qu\u1ea3ng c\u00e1o \u1edf \u0111\u00e2u \u0111\u00f3. D\u00f9 l\u00fd do c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec, h\u00e3y th\u1ef1c s\u1ef1 l\u1eafng nghe th\u00f4ng \u0111i\u1ec7p h\u1ecd \u0111ang n\u00f3i hay mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n

C\u00e0ng ch\u00fa \u00fd l\u1eafng nghe, b\u1ea1n c\u00e0ng c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 gi\u00fap \u0111\u1ee1 kh\u00e1ch h\u00e0ng. Nh\u00e2n vi\u00ean ph\u1ee5c v\u1ee5 t\u1ea1i qu\u00e1n \u0103n y\u00eau th\u00edch c\u1ee7a t\u00f4i \u1edf Durham lu\u00f4n nh\u1edb r\u1eb1ng t\u00f4i th\u00edch m\u00f3n \u0103n kh\u00f4ng ch\u1ee9a gluten. Khi nh\u00ecn th\u1ea5y t\u00f4i, h\u1ecd s\u1ebd th\u00f4ng b\u00e1o v\u1ec1 nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi lo\u1ea1i n\u00e0y, nh\u1eb1m \u0111\u1ea3m b\u1ea3o t\u00f4i l\u1ef1a ch\u1ecdn \u0111\u00fang mi\u1ebfng b\u00e1nh s\u00f4-c\u00f4-la kh\u00f4ng gluten.<\/p>\n

5. Th\u00eam m\u1ed9t l\u1eddi c\u1ea3m \u01a1n<\/strong>
\nC\u1ed1 g\u1eafng t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i \u0111\u1ec3 c\u1ea3m \u01a1n nh\u1eefng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean v\u00e0 trung th\u00e0nh v\u00ec h\u1ecd \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. B\u1edfi, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p lu\u00f4n \u0111\u1ea7y r\u1eaby xung quanh. V\u00e0 ch\u1ee9ng t\u1ecf s\u1ef1 quan t\u00e2m c\u1ee7a b\u1ea1n v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 b\u1ea1n \u0111\u00e3 t\u1ea1o cho m\u00ecnh m\u1ed9t l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00e1 \u1ea5n t\u01b0\u1ee3ng.<\/p>\n

B\u00e0i li\u00ean quan: Kh\u00e1ch h\u00e0ng trung th\u00e0nh \u2013 ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng cho c\u00e1c doanh nghi\u1ec7p nh\u1ecf<\/em><\/p>\n

Ngu\u1ed3n: Entrepreneur.com<\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

T\u00e1c gi\u1ea3 cu\u1ed1n \u201cHi\u1ec7u qu\u1ea3 c\u1ee7a y\u1ebfu t\u1ed1 trung th\u00e0nh\u201d, Frederich F. Reichheld chia s\u1ebb: tr\u00ean c\u01b0\u01a1ng v\u1ecb m\u1ed9t ch\u1ee7 doanh nghi\u1ec7p, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh bao gi\u1edd c\u0169ng \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cao h\u01a1n c\u1ea1nh tranh t\u00ecm ki\u1ebfm nh\u1eefng ng\u01b0\u1eddi m\u1edbi. Nghi\u00ean c\u1ee9u c\u1ee7a \u00f4ng c\u0169ng cho th\u1ea5y, nh\u1eefng kh\u00e1ch h\u00e0ng trung […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[219],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53976"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53976"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53976\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}