{"id":53986,"date":"2023-12-20T09:34:41","date_gmt":"2023-12-20T02:34:41","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-buoc-de-phat-trien-mot-chien-dich-marketing-thanh-cong.html"},"modified":"2023-12-20T09:34:41","modified_gmt":"2023-12-20T02:34:41","slug":"cac-buoc-de-phat-trien-mot-chien-dich-marketing-thanh-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-buoc-de-phat-trien-mot-chien-dich-marketing-thanh-cong.html","title":{"rendered":"C\u00e1c b\u01b0\u1edbc \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng"},"content":{"rendered":"
\n

C\u00e1c chi\u1ebfn d\u1ecbch marketing (hay chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb) l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea5t y\u1ebfu trong kinh doanh. M\u1ed7i chi\u1ebfn d\u1ecbch marketing s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t, ho\u1eb7c m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh nh\u01b0: x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y doanh thu, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng\u2026\u00a0<\/span><\/p>\n

C\u00e1ch x\u00e2y d\u1ef1ng v\u00e0 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing c\u00f3 th\u1ec3 kh\u00e1c nhau t\u00f9y v\u00e0o m\u1ee5c \u0111\u00edch chi\u1ebfn d\u1ecbch v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a t\u1eebng doanh nghi\u1ec7p\u2026 N\u1ebfu b\u1ea1n m\u1edbi b\u1eaft \u0111\u1ea7u x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn d\u1ecbch, quy tr\u00ecnh c\u01a1 b\u1ea3n v\u1ec1 chi\u1ebfn d\u1ecbch marketing d\u01b0\u1edbi \u0111\u00e2y c\u00f3 th\u1ec3 s\u1ebd h\u1eefu \u00edch v\u1edbi b\u1ea1n.<\/span><\/p>\n

Xem th\u00eam:\u00a0\u1ee8ng D\u1ee5ng Ph\u1ea7n M\u1ec1m Masterskills Trong Ho\u1ea1t \u0110\u1ed9ng Marketing Online<\/strong><\/em><\/p>\n

\"7<\/p>\n

7 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng<\/p>\n<\/div>\n

B\u01b0\u1edbc 1: Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch marketing<\/b><\/h2>\n

M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch l\u00e0 nh\u1eefng g\u00ec b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1edbi chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh. \u0110\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau hi\u1ec7u qu\u1ea3, b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh SMART \u0111\u1ec3 thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau m\u1ed9t c\u00e1ch chi ti\u1ebft h\u01a1n.\u00a0<\/span><\/p>\n

\"Thi\u1ebft<\/p>\n

Thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch marketing c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng v\u1edbi m\u00f4 h\u00ecnh SMART<\/p>\n<\/div>\n

M\u00f4 h\u00ecnh SMART l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu \u00edch gi\u00fap thi\u1ebft l\u1eadp m\u1ee5c ti\u00eau v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing, g\u1ed3m 5 y\u1ebfu t\u1ed1: Specific (c\u1ee5 th\u1ec3), Measurable (\u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c), Achievable (kh\u1ea3 thi), Relevant (li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh) v\u00e0 Time-bound (th\u1eddi h\u1ea1n).<\/span><\/p>\n

V\u00ed d\u1ee5, n\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng m\u00f4 h\u00ecnh SMART nh\u01b0 sau:<\/span><\/p>\n

    \n
  • Specific (c\u1ee5 th\u1ec3): T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a s\u1ea3n ph\u1ea9m A l\u00ean 20% trong v\u00f2ng 3 th\u00e1ng.<\/span><\/li>\n
  • Measurable (\u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c): S\u1eed d\u1ee5ng k\u1ebft qu\u1ea3 doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/li>\n
  • Achievable (kh\u1ea3 thi): D\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng v\u00e0 ng\u00e2n s\u00e1ch \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau l\u00e0 kh\u1ea3 thi v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/span><\/li>\n
  • Relevant (li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh): T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng s\u1ebd gi\u00fap t\u0103ng doanh thu v\u00e0 l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty.<\/span><\/li>\n
  • Time-bound (th\u1eddi h\u1ea1n): trong v\u00f2ng 3 th\u00e1ng.<\/span><\/li>\n<\/ul>\n

    B\u01b0\u1edbc 2: Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng<\/b><\/h2>\n

    Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 c\u00e1c \u0111i\u1ec1u ki\u1ec7n kinh doanh kh\u00e1c.\u00a0<\/span><\/p>\n

    Ss\u1eed d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng nh\u01b0 PESTEL, Porter\u2019s 5 forces\u2026 gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 th\u1ecb tr\u01b0\u1eddng, hi\u1ec3u r\u00f5 c\u00e1c y\u1ebfu t\u1ed1 b\u00ean ngo\u00e0i \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn doanh nghi\u1ec7p v\u00e0 th\u1ecb tr\u01b0\u1eddng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh s\u00e1ng su\u1ed1t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.\u00a0<\/span><\/p>\n

    V\u00ed d\u1ee5, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh PESTEL. \u0110\u00e2y l\u00e0 m\u00f4 h\u00ecnh ph\u1ed5 bi\u1ebfn bao g\u1ed3m 6 y\u1ebfu t\u1ed1 ch\u00ednh:<\/span><\/p>\n

      \n
    • Political (Ch\u00ednh tr\u1ecb): Y\u1ebfu t\u1ed1 gi\u00fap doanh nghi\u1ec7p n\u1eafm r\u00f5 ch\u00ednh s\u00e1ch v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh tr\u1ecb c\u1ee7a ch\u00ednh ph\u1ee7, bao g\u1ed3m c\u00e1c quy \u0111\u1ecbnh v\u1ec1 thu\u1ebf, ch\u00ednh s\u00e1ch ti\u1ec1n t\u1ec7, an ninh v\u00e0 chi\u1ebfn tranh, \u2026<\/span><\/li>\n
    • Economic (Kinh t\u1ebf): Ph\u1ed5 c\u1eadp c\u00e1c y\u1ebfu t\u1ed1 kinh t\u1ebf nh\u01b0 t\u00ecnh h\u00ecnh t\u00e0i ch\u00ednh, t\u0103ng tr\u01b0\u1edfng kinh t\u1ebf, l\u1ea1m ph\u00e1t, t\u00ecnh tr\u1ea1ng th\u1ea5t nghi\u1ec7p v\u00e0 gi\u00e1 c\u1ea3\u2026 cho doanh nghi\u1ec7p<\/span><\/li>\n
    • Social (X\u00e3 h\u1ed9i): C\u00e1c y\u1ebfu t\u1ed1 x\u00e3 h\u1ed9i v\u00e0 v\u0103n h\u00f3a nh\u01b0 d\u00e2n s\u1ed1, gi\u00e1o d\u1ee5c, v\u0103n h\u00f3a, gi\u1edbi t\u00ednh, \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 nh\u00f3m tu\u1ed5i\u2026 gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng d\u00e0nh m\u1ee5c ti\u00eau cho chi\u1ebfn d\u1ecbch marketing.<\/span><\/li>\n
    • Technological (C\u00f4ng ngh\u1ec7): C\u00e1c ti\u1ebfn b\u1ed9 c\u00f4ng ngh\u1ec7 v\u00e0 s\u1ef1 thay \u0111\u1ed5i trong ng\u00e0nh c\u00f4ng nghi\u1ec7p, bao g\u1ed3m c\u1ea3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a internet, truy\u1ec1n th\u00f4ng, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o\u2026 gi\u00fap chi\u1ebfn d\u1ecbch marketing ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u h\u01a1n.<\/span><\/li>\n
    • Environmental (M\u00f4i tr\u01b0\u1eddng): C\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 m\u00f4i tr\u01b0\u1eddng v\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng, bao g\u1ed3m c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 kh\u00ed h\u1eadu, t\u00e0i nguy\u00ean v\u00e0 b\u1ea3o v\u1ec7 m\u00f4i tr\u01b0\u1eddng\u2026\u00a0<\/span><\/li>\n
    • Legal (Ph\u00e1p l\u00fd): C\u00e1c quy \u0111\u1ecbnh v\u00e0 quy\u1ec1n l\u1ee3i ph\u00e1p l\u00fd li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p, bao g\u1ed3m c\u00e1c quy \u0111\u1ecbnh v\u1ec1 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, s\u1edf h\u1eefu tr\u00ed tu\u1ec7 v\u00e0 quy\u1ec1n lao \u0111\u1ed9ng\u2026 m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd.<\/span><\/li>\n<\/ul>\n

      Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c m\u00f4 h\u00ecnh nh\u01b0 m\u00f4 h\u00ecnh PESTEL hay Porter\u2019s 5 forces gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng quan s\u00e1t b\u1ee9c tranh th\u1ecb tr\u01b0\u1eddng m\u00e0 h\u1ecd mu\u1ed1n ho\u1ea1t \u0111\u1ed9ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p \u0111\u1ec3 n\u1eafm b\u1eaft c\u01a1 h\u1ed9i v\u00e0 gi\u1ea3m thi\u1ec3u c\u00e1c r\u1ee7i ro.<\/span><\/p>\n

      B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/b><\/h2>\n

      X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch marketing c\u1ee7a doanh nghi\u1ec7p. M\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch marketing s\u1ebd quy\u1ebft \u0111\u1ecbnh r\u00f5 r\u00e0ng nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c t\u1eadp trung v\u00e0 nh\u1eefng th\u00f4ng tin n\u00e0o c\u1ea7n thu th\u1eadp v\u1ec1 h\u1ecd \u0111\u1ec3 ph\u1ee5c v\u1ee5 cho chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

        \n
      • N\u1ebfu m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch l\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i, tri \u00e2n kh\u00e1ch h\u00e0ng\u2026 doanh nghi\u1ec7p s\u1ebd c\u1ea7n t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, ho\u1eb7c nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 t\u1eebng mua s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/li>\n
      • N\u1ebfu m\u1ee5c ti\u00eau l\u00e0 t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, hay m\u1edf r\u1ed9ng th\u1ecb ph\u1ea7n, doanh nghi\u1ec7p s\u1ebd c\u1ea7n t\u1eadp trung v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 ti\u1ec1m n\u0103ng. \u0110\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p cho kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 d\u1eef li\u1ec7u nh\u01b0 Google Analytics, Facebook Insights ho\u1eb7c c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch kh\u00e1c \u0111\u1ec3 nghi\u00ean c\u1ee9u, thu th\u1eadp th\u00f4ng tin v\u1ec1 th\u00f3i quen, s\u1edf th\u00edch, nhu c\u1ea7u\u2026 c\u1ee7a h\u1ecd. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, t\u00ecm ki\u1ebfm tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm th\u00eam th\u00f4ng tin v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n
        \"X\u00e1c<\/p>\n

        X\u00e1c \u0111\u1ecbnh \u0111\u00fang ch\u00e2n dung kh\u00e1ch h\u00e0ng gi\u00fap chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3, ti\u1ebft ki\u1ec7m chi ph\u00ed<\/p>\n<\/div>\n

        V\u00ec v\u1eady, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, doanh nghi\u1ec7p c\u1ea7n ph\u00e2n t\u00edch k\u1ef9 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch marketing c\u1ee7a m\u00ecnh, \u0111\u1ed3ng th\u1eddi nghi\u00ean c\u1ee9u s\u00e2u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00f3 \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

        B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing<\/b><\/h2>\n

        X\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing bao g\u1ed3m th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn, k\u1ebf ho\u1ea1ch tri\u1ec3n khai v\u00e0 th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

        Th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb: <\/b>Th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb l\u00e0 th\u00f4ng tin m\u00e0 doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i \u0111\u1ebfn kh\u00e1ch h\u00e0ng. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t c\u00e2u slogan ng\u1eafn g\u1ecdn, m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, m\u1ed9t h\u00ecnh \u1ea3nh, m\u1ed9t video, hay m\u1ed9t c\u00e2u chuy\u1ec7n\u2026 M\u1ee5c \u0111\u00edch c\u1ee7a th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb c\u0169ng \u0111a d\u1ea1ng t\u00f9y v\u00e0o m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c: c\u00f3 th\u1ec3 l\u00e0 t\u1ea1o d\u1ea5u \u1ea5n th\u01b0\u01a1ng hi\u1ec7u, th\u00fac \u0111\u1ea9y doanh thu, hay \u0111\u01a1n gi\u1ea3n l\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

        Ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn:<\/b> Ph\u01b0\u01a1ng th\u1ee9c ti\u1ebfp c\u1eadn l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, bao g\u1ed3m c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c tuy\u1ebfn nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, qu\u1ea3ng c\u00e1o tr\u00ean Google, hay c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, radio, t\u1ea1p ch\u00ed, hay truy\u1ec1n th\u00f4ng nh\u1edd c\u00e1c s\u1ef1 ki\u1ec7n\u2026 X\u00e1c \u0111\u1ecbnh k\u00eanh ti\u1ebfp c\u1eadn ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng s\u1ebd t\u0103ng kh\u1ea3 n\u0103ng th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch marketing.<\/span><\/p>\n

        K\u1ebf ho\u1ea1ch tri\u1ec3n khai: <\/b>K\u1ebf ho\u1ea1ch tri\u1ec3n khai l\u00e0 k\u1ebf ho\u1ea1ch chi ti\u1ebft cho t\u1eebng b\u01b0\u1edbc trong chi\u1ebfn d\u1ecbch marketing. B\u1ea1n n\u00ean x\u00e1c \u0111\u1ecbnh c\u00e1c b\u01b0\u1edbc c\u1ee5 th\u1ec3 c\u1ea7n th\u1ef1c hi\u1ec7n, th\u1eddi gian th\u1ef1c hi\u1ec7n, ng\u00e2n s\u00e1ch v\u00e0 c\u00e1c th\u1ee9c \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch. K\u1ebf ho\u1ea1ch tri\u1ec3n khai gi\u00fap b\u1ea1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau.<\/span><\/p>\n

        B\u01b0\u1edbc 5: Tri\u1ec3n khai chi\u1ebfn d\u1ecbch marketing<\/b><\/h2>\n

        Sau khi x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing, b\u1ea1n c\u1ea7n tri\u1ec3n khai chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh.<\/span><\/p>\n

        Th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb: <\/b>C\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, t\u1ea1o ra n\u1ed9i dung tr\u00ean blog ho\u1eb7c t\u1ea1p ch\u00ed tr\u1ef1c tuy\u1ebfn, truy\u1ec1n th\u00f4ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua email, t\u01b0 v\u1ea5n tr\u1ef1c tuy\u1ebfn ho\u1eb7c tri\u1ec3n khai c\u00e1c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i\u2026<\/span><\/p>\n

        Qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch:<\/b> B\u1ea1n c\u1ea7n qu\u1ea3n l\u00fd ng\u00e2n s\u00e1ch v\u00e0 ph\u00e2n b\u1ed5 ng\u00e2n s\u00e1ch cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb m\u1ed9t c\u00e1ch h\u1ee3p l\u00fd; theo d\u00f5i c\u00e1c chi ph\u00ed \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn.<\/span><\/p>\n

        B\u01b0\u1edbc 6: Theo d\u00f5i v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing<\/b><\/h2>\n

        T\u00f9y thu\u1ed9c v\u00e0o lo\u1ea1i chi\u1ebfn d\u1ecbch, m\u1ee5c ti\u00eau, ph\u01b0\u01a1ng ti\u1ec7n, c\u00e1ch th\u1ee9c th\u1ef1c hi\u1ec7n m\u00e0 m\u1ed7i chi\u1ebfn d\u1ecbch marketing s\u1ebd c\u00f3 nh\u1eefng ti\u00eau chu\u1ea9n v\u00e0 ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 kh\u00e1c nhau. Sau \u0111\u00e2y l\u00e0 v\u00ed d\u1ee5 v\u1ec1 c\u00e1c ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau chi\u1ebfn d\u1ecbch marketing ph\u1ed5 bi\u1ebfn:<\/span><\/p>\n

          \n
        • Chi\u1ebfn d\u1ecbch email marketing: T\u1ef7 l\u1ec7 m\u1edf email, t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o li\u00ean k\u1ebft b\u00ean trong email, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), t\u1ef7 l\u1ec7 h\u1ee7y \u0111\u0103ng k\u00fd (unsubscribe rate)\u2026<\/span><\/li>\n
        • Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Google AdWords: T\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o (click-through rate \u2013 CTR), chi ph\u00ed trung b\u00ecnh cho m\u1ed7i nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o (cost-per-click \u2013 CPC), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), chi ph\u00ed trung b\u00ecnh cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (cost-per-conversion)\u2026<\/span><\/li>\n
        • Chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Facebook: T\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i \u0111\u0103ng (engagement rate), t\u1ef7 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o (CTR), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), chi ph\u00ed trung b\u00ecnh cho m\u1ed7i chuy\u1ec3n \u0111\u1ed5i (cost-per-conversion)\u2026<\/span><\/li>\n
        • Chi\u1ebfn d\u1ecbch marketing trang web: L\u01b0\u1ee3t xem b\u00e0i vi\u1ebft, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c tr\u00ean b\u00e0i vi\u1ebft (engagement rate), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (conversion rate), th\u1eddi gian trung b\u00ecnh tr\u00ean trang (average time on page), \u2026<\/span><\/li>\n<\/ul>\n

          Xem th\u00eam:\u00a0C\u00e1c ch\u1ec9 s\u1ed1 qu\u1ea3ng c\u00e1o Facebook ph\u1ea3n \u00e1nh hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o<\/strong><\/em><\/p>\n

          \"Theo<\/p>\n

          Theo d\u00f5i, \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch marketing gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch \u0111\u1ec3 \u0111\u1ea1t k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n<\/p>\n<\/div>\n

          \u0110\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n \u0111ang s\u1eed d\u1ee5ng ng\u00e2n s\u00e1ch c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau \u0111\u00e3 \u0111\u1ec1 ra. C\u00e1c b\u00e1o c\u00e1o v\u00e0 ch\u1ec9 s\u1ed1 s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb trong t\u01b0\u01a1ng lai \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t.\u00a0<\/span><\/p>\n

          B\u01b0\u1edbc 7: T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch marketing<\/b><\/h2>\n

          Sau khi \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nh\u1eefng \u0111i\u1ec3m y\u1ebfu c\u1ea7n t\u1ed1i \u01b0u. B\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ho\u1ea1t \u0111\u1ed9ng sau \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch:<\/span><\/p>\n

          \u0110i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing:<\/b> N\u1ebfu c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i, b\u1ea1n c\u1ea7n ph\u1ea3i \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb, ph\u00e2n b\u1ed5 l\u1ea1i ng\u00e2n s\u00e1ch ho\u1eb7c thay \u0111\u1ed5i k\u00eanh ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, n\u1ebfu m\u1ed9t chi\u1ebfn d\u1ecbch email c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1ec9 l\u1ec7 m\u1edf email cao, b\u1ea1n c\u00f3 th\u1ec3 thay \u0111\u1ed5i ti\u00eau \u0111\u1ec1 email ho\u1eb7c n\u1ed9i dung \u0111\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 m\u1edf email.<\/span><\/p>\n

          T\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng:<\/b> N\u1ebfu b\u1ea1n nh\u1eadn th\u1ea5y r\u1eb1ng m\u1ed9t s\u1ed1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00f4ng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u1edbi chi\u1ebfn d\u1ecbch c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 do h\u1ecd kh\u00f4ng th\u1ef1c s\u1ef1 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch n\u00e0y. Do \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh t\u1ec7p kh\u00e1ch h\u00e0ng sao cho ph\u00f9 h\u1ee3p h\u01a1n.<\/span><\/p>\n

          T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn:<\/b> N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch thay \u0111\u1ed5i n\u1ed9i dung, ti\u00eau \u0111\u1ec1, h\u00ecnh \u1ea3nh ho\u1eb7c v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o \u0111\u1ec3 t\u0103ng t\u1ec9 l\u1ec7 nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

          C\u1ea3i thi\u1ec7n trang web c\u1ee7a b\u1ea1n:<\/b> N\u1ebfu b\u1ea1n s\u1eed d\u1ee5ng trang web \u0111\u1ec3 ti\u1ebfp th\u1ecb s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh, b\u1ea1n c\u1ea7n c\u1ea3i thi\u1ec7n trang web c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i. V\u00ed d\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 t\u1ed1i \u01b0u h\u00f3a giao di\u1ec7n trang web, t\u0103ng t\u1ed1c \u0111\u1ed9 t\u1ea3i trang ho\u1eb7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

          Ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch marketing th\u00e0nh c\u00f4ng \u0111\u00f2i h\u1ecfi s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng v\u00e0 c\u1ea9n tr\u1ecdng: \u0110\u1ea7u ti\u00ean, khi ph\u00e1t tri\u1ec3n m\u1ed9t chi\u1ebfn d\u1ecbch marketing, c\u1ea7n xem x\u00e9t k\u1ef9 c\u00e1c kh\u00eda c\u1ea1nh c\u1ee7a chi\u1ebfn d\u1ecbch, t\u1eeb m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb cho \u0111\u1ebfn c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng, \u2026 B\u1eb1ng c\u00e1ch xem x\u00e9t to\u00e0n di\u1ec7n, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 chi\u1ebfn d\u1ecbch, \u0111\u1ea3m b\u1ea3o r\u1eb1ng k\u1ebf ho\u1ea1ch chi\u1ebfn d\u1ecbch r\u00f5 r\u00e0ng, d\u1ec5 d\u00e0ng ki\u1ec3m tra ti\u1ebfn \u0111\u1ed9, tr\u00e1nh sai s\u00f3t. N\u1ebfu c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed9ng, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng x\u00e1c \u0111\u1ecbnh n\u00f3 \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o v\u00e0 nhanh ch\u00f3ng t\u00ecm ra ph\u01b0\u01a1ng h\u01b0\u1edbng ch\u1ec9nh s\u1eeda. <\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          C\u00e1c chi\u1ebfn d\u1ecbch marketing (hay chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb) l\u00e0 ho\u1ea1t \u0111\u1ed9ng t\u1ea5t y\u1ebfu trong kinh doanh. M\u1ed7i chi\u1ebfn d\u1ecbch marketing s\u1ebd h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t, ho\u1eb7c m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau nh\u1ea5t \u0111\u1ecbnh nh\u01b0: x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng, qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, th\u00fac \u0111\u1ea9y doanh thu, chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng\u2026\u00a0<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53986"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=53986"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/53986\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=53986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=53986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=53986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}