{"id":54002,"date":"2023-12-20T09:40:39","date_gmt":"2023-12-20T02:40:39","guid":{"rendered":"https:\/\/masterskills.org\/blog\/lead-la-gi-3-nhom-lead-quan-trong-trong-hoat-dong-marketing.html"},"modified":"2023-12-20T09:40:39","modified_gmt":"2023-12-20T02:40:39","slug":"lead-la-gi-3-nhom-lead-quan-trong-trong-hoat-dong-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/lead-la-gi-3-nhom-lead-quan-trong-trong-hoat-dong-marketing.html","title":{"rendered":"Lead l\u00e0 g\u00ec? 3 nh\u00f3m Lead quan tr\u1ecdng trong ho\u1ea1t \u0111\u1ed9ng Marketing\u00a0"},"content":{"rendered":"<div id=\"test\"><strong>B\u1ea1n c\u00f3 bi\u1ebft:<\/strong><\/p>\n<p><strong>Marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n nhi\u1ec1u chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb kh\u00f4ng \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, uy t\u00edn m\u00e0 m\u1ee5c ti\u00eau h\u01b0\u1edbng t\u1edbi ch\u00ednh l\u00e0 Lead \u2013 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/strong><\/p>\n<p><strong>Doanh nghi\u1ec7p c\u1ea7n Lead. B\u1edfi h\u1ecd mang l\u1ea1i gi\u00e1 tr\u1ecb l\u1ee3i nhu\u1eadn gi\u00fap doanh nghi\u1ec7p t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n.\u00a0<\/strong><\/p>\n<div id=\"attachment_25876\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25876 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/lead-la-gi-6-chien-luoc-tang-lead-chat-luong-tren-mang-xa-hoi-e1683619936740.jpg\" alt=\"Leads l\u00e0 g\u00ec?\" width=\"750\" height=\"438\" title=\"lead-la-gi-6-chien-luoc-tang-lead-chat-luong-tren-mang-xa-hoi-e1683619936740\"><\/p>\n<p class=\"wp-caption-text\">Lead l\u00e0 g\u00ec?<\/p>\n<\/div>\n<h2 id=\"1-lead-trong-marketing-la-gi\"><b>Lead trong Marketing l\u00e0 g\u00ec?<\/b><\/h2>\n<p>M\u1ee5c ti\u00eau c\u1ee7a Marketing \u0111\u1ec1u t\u1eadp trung t\u1edbi Lead. Lead \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 ph\u1ea3n h\u1ed3i, th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m t\u1edbi s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5. V\u00ed d\u1ee5, b\u1ea1n quan t\u00e2m s\u1ea3n ph\u1ea9m A v\u00e0 li\u00ean h\u1ec7 t\u1edbi doanh nghi\u1ec7p b\u1eb1ng m\u1ed9t h\u00ecnh th\u1ee9c b\u1ea5t k\u1ef3 nh\u01b0 truy c\u1eadp Website, Fanpage, \u0111\u1ec3 l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i th\u00ec b\u1ea1n ch\u00ednh l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a doanh nghi\u1ec7p \u0111\u00f3.<\/p>\n<h3 id=\"1-1-vai-tro-cua-lead\"><b>Vai tr\u00f2 c\u1ee7a Lead<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Lead \u0111\u01b0\u1ee3c h\u1ea7u h\u1ebft Doanh nghi\u1ec7p ch\u00fa tr\u1ecdng b\u1eb1ng vi\u1ec7c \u0111\u1ea9y m\u1ea1nh ho\u1ea1t \u0111\u1ed9ng Marketing b\u1edfi l\u1ee3i \u00edch Lead mang l\u1ea1i r\u1ea5t l\u1edbn:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lead gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c trong qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh, kh\u00e1ch h\u00e0ng \u0111ang \u1edf giai \u0111o\u1ea1n n\u00e0o b\u1eb1ng c\u00e1ch l\u01b0u tr\u1eef \u0111\u00e1nh d\u1ea5u nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0nh \u0111\u1ed9ng mua ti\u1ec1m n\u0103ng.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">V\u1edbi lead, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng l\u00ean k\u1ebf ho\u1ea1ch \u0111\u1ec3 th\u00fac \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u1ebd b\u1ecf l\u1ee1 m\u1ed9t ph\u1ea7n doanh thu kh\u00e1 l\u1edbn n\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n kh\u00f4ng s\u1eed d\u1ee5ng marketing \u0111\u1ec3 t\u1ea1o ra lead b\u1edfi doanh nghi\u1ec7p n\u00e0o th\u00ec c\u0169ng c\u1ea7n \u0111\u1ebfn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">H\u01a1n th\u1ebf n\u1eefa \u0111\u00e2y c\u0169ng ph\u1ea3i l\u00e0 t\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i cao hay c\u00f2n g\u1ecdi l\u00e0 Qualified Lead. M\u1ed9t c\u00f4ng ty c\u00e0ng c\u00f3 nhi\u1ec1u Lead Marketing th\u00ec kh\u1ea3 n\u0103ng t\u1ea1o ra doanh thu c\u00e0ng cao.<\/span><\/p>\n<h3 id=\"1-2-cac-nhom-lead-trong-marketing\"><b>C\u00e1c nh\u00f3m Lead trong Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400\">Lead \u0111\u01b0\u1ee3c ph\u00e2n l\u00e0m 3 nh\u00f3m theo m\u1ee9c \u0111\u1ed9 quan t\u00e2m kh\u00e1c nhau.\u00a0<\/span><\/p>\n<div id=\"attachment_25889\" style=\"width: 760px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25889 size-full\" src=\"https:\/\/masterskills.org\/blog\/wp-content\/uploads\/\/12\/lead-khach-hang-e1683624007472.png\" alt=\"C\u00e1c nh\u00f3m Lead \u0111\u01b0\u1ee3c chia theo m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng\" width=\"750\" height=\"481\" title=\"lead-khach-hang-e1683624007472\"><\/p>\n<p class=\"wp-caption-text\">C\u00e1c nh\u00f3m Lead \u0111\u01b0\u1ee3c chia theo m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n<p><strong>Nh\u00f3m kh\u00e1ch h\u00e0ng Information Qualified Lead (IQL)<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Information Qualified Lead (IQL) l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh \u1edf giai \u0111o\u1ea1n \u0111\u1ea7u. M\u1ee9c \u0111\u1ed9 v\u00e0 th\u00e1i \u0111\u1ed9 quan t\u00e2m c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n t\u01b0\u01a1ng \u0111\u1ed1i th\u1ea5p. N\u1ebfu b\u1ea1n kh\u00f4ng \u0111\u01b0a ra \u0111\u01b0\u1ee3c nhi\u1ec1u gi\u00e1 tr\u1ecb ho\u1eb7c ch\u01b0\u01a1ng tr\u00ecnh h\u1ea5p d\u1eabn \u0111\u1ec3 thu h\u00fat th\u00ec kh\u1ea3 n\u0103ng chuy\u1ec3n nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y sang giai \u0111o\u1ea1n sau r\u1ea5t kh\u00f3.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng Information Qualified Lead c\u1ea7n \u0111\u01b0\u1ee3c doanh nghi\u1ec7p t\u1eadp trung x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, gia t\u0103ng ni\u1ec1m tin. \u0110\u1ed3ng th\u1eddi ti\u1ebfp c\u1eadn v\u00e0 gi\u00e1o d\u1ee5c nh\u1eadn th\u1ee9c v\u1ec1 gi\u00e1 tr\u1ecb mang l\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5, k\u00edch th\u00edch nhu c\u1ea7u\u00a0\u00a0<\/span><\/p>\n<p><strong>Nh\u00f3m Marketing \u2013 Qualified lead (MQLs)\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Marketing Qualified lead (MQLs) \u2013 nh\u00f3m kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u00f3 nhu c\u1ea7u v\u00e0 \u0111\u1ec3 l\u1ea1i th\u00f4ng tin nh\u01b0 Email, s\u1ed1 \u0111i\u1ec7n tho\u1ea1i, th\u00f4ng qua c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ch\u1ea1y qu\u1ea3ng c\u00e1o \u0111i\u1ec1n Form.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">S\u1ef1 ki\u1ec7n d\u00f9ng th\u1eed, ra m\u1eaft s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subscribe trang b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Tuy nhi\u00ean, nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y m\u1edbi ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ee9c \u0111\u1ed9 quan t\u00e2m, c\u00f3 nhu c\u1ea7u nh\u01b0ng ch\u01b0a c\u00f3 nh\u1eefng h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o th\u00e0nh \u0111\u01a1n h\u00e0ng th\u00e0nh c\u00f4ng. M\u1ed9t s\u1ed1 l\u00fd do nh\u01b0 ch\u01b0a \u0111\u1ee7 tin t\u01b0\u1edfng, \u0111\u1eafn \u0111o v\u1ec1 kinh t\u1ebf, c\u00e2n nh\u1eafc gi\u1eefa nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c\u2026. V\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a v\u00e0o danh s\u00e1ch Marketing Qualified lead b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch th\u00f4ng tin v\u00e0 xem x\u00e9t c\u00e1ch th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m v\u1edbi s\u1ea3n ph\u1ea9m. Ti\u1ebfp \u0111\u00f3 th\u1ef1c hi\u1ec7n c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp c\u1eadn, k\u00edch th\u00edch kh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m. S\u1ef1 ki\u1ec7n \u0111\u00f3 c\u00f3 th\u1ec3 l\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch ch\u1ea1y qu\u1ea3ng c\u00e1o online, \u0111\u0103ng k\u00fd nh\u1eadn email marketing,\u2026<\/span><\/p>\n<p><strong>Nh\u00f3m Sales-Qualified lead (SQLs)\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400\">Sales-Qualified lead (SQLs) l\u00e0 nh\u00f3m kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng kinh t\u1ebf v\u00e0 s\u1eb5n s\u00e0ng cho vi\u1ec7c mua h\u00e0ng. Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c doanh nghi\u1ec7p quan s\u00e1t, nghi\u00ean c\u1ee9u k\u1ef9 th\u00f4ng qua b\u00e1n h\u00e0ng ho\u1eb7c c\u00e1c b\u1ed9 ph\u1eadn ti\u1ebfp th\u1ecb MQL. Nh\u00f3m kh\u00e1ch SQLs \u0111\u01b0\u1ee3c \u0111\u1ed9i ph\u00e1t tri\u1ec3n kinh doanh t\u1eadp trung, theo d\u00f5i s\u00e1t sao \u0111\u1ea3m b\u1ea3o chuy\u1ec3n \u0111\u1ed5i SQLs th\u00e0nh c\u00f4ng th\u00f4ng qua c\u00e1c \u0111\u01a1n h\u00e0ng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">X\u00e1c \u0111\u1ecbnh Sales Qualified Lead (SQLs) th\u01b0\u1eddng th\u00f4ng qua vi\u1ec7c tr\u00f2 chuy\u1ec7n v\u1edbi b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u01b0a ra nh\u1eadn \u0111\u1ecbnh ch\u00ednh x\u00e1c. V\u00ed d\u1ee5 nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00f4ng tin v\u1ec1 gi\u00e1, m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">M\u1ee9c \u0111\u1ed9 ph\u00f9 h\u1ee3p v\u1edbi \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00e1ch th\u1ee9c v\u1eadn chuy\u1ec3n<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00e1c \u01b0u \u0111\u00e3i \u0111i k\u00e8m, b\u1ea3o h\u00e0nh, b\u1ea3o d\u01b0\u1ee1ng<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">\u0110\u1ec3 x\u00e1c \u0111\u1ecbnh th\u00e0nh c\u00f4ng nh\u00f3m, \u0111\u1ed9i ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u k\u1ef9 b\u1ee9c tranh kh\u00e1ch h\u00e0ng v\u00e0 k\u1ecbch b\u1ea3n t\u01b0 v\u1ea5n ph\u00f9 h\u1ee3p cho t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. B\u1edfi n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c trang b\u1ecb ki\u1ebfn th\u1ee9c s\u1ea3n ph\u1ea9m v\u00e0 k\u1ef9 n\u0103ng thuy\u1ebft ph\u1ee5c s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c Sales Qualified Lead v\u00e0 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00f4ng.<\/span><\/p>\n<h2 id=\"2-lam-sao-the-thu-thap-lead-trong-marketing\"><b>L\u00e0m sao th\u1ec3 thu th\u1eadp Lead trong Marketing?<\/b><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u1ec3 h\u00ecnh th\u00e0nh v\u00e0 thu h\u00fat Lead ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00f3 l\u00e0 c\u1ea3 m\u1ed9t l\u1ed9 tr\u00ecnh c\u1ea7n \u0111\u1ea7u t\u01b0 v\u1ec1 th\u1eddi gian v\u00e0 ti\u1ec1n b\u1ea1c. M\u1ed9t s\u1ed1 b\u01b0\u1edbc c\u01a1 b\u1ea3n gi\u00fap b\u1ea1n t\u1ea1o ra Lead hi\u1ec7u qu\u1ea3 nh\u01b0:<\/span><\/p>\n<p><b style=\"font-size: 1rem\">Thu th\u1eadp lead t\u1eeb nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m<\/b><\/p>\n<p><span style=\"font-weight: 400\">Kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb nhi\u1ec1u ngu\u1ed3n c\u00f3 th\u1ec3 l\u00e0 offline v\u00e0 online. Nh\u01b0ng t\u1eeb h\u00ecnh th\u1ee9c n\u00e0o th\u00ec c\u0169ng r\u1ea5t quan tr\u1ecdng v\u00e0 b\u1ea1n c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00f3 h\u1ed9i \u0111\u00f3. V\u1edbi t\u1ed1c \u0111\u1ed9 ph\u00e1t tri\u1ec3n nhanh nh\u01b0 \u201cv\u0169 b\u00e3o\u201d c\u1ee7a ph\u01b0\u01a1ng th\u1ee9c tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">B\u1ea1n c\u1ea7n c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c t\u1ed1t cho c\u00e1c \u0111i\u1ec3m ch\u1ea1m nh\u01b0 Website, Fanpage, Zalo,\u2026 B\u1edfi h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng th\u01b0\u1eddng th\u00edch \u0111\u01b0\u1ee3c mua s\u1eafm tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111i l\u1ea1i.\u00a0<\/span><\/p>\n<p><b style=\"font-size: 1rem\">X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau<\/b><\/p>\n<p><span style=\"font-weight: 400\">Ch\u00e2n dung kh\u00e1ch h\u00e0ng l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 gi\u00fap c\u00e1c t\u01b0 v\u1ea5n vi\u00ean nh\u1eadn \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng ch\u00ednh x\u00e1c. Do v\u1eady, tr\u01b0\u1edbc khi thu th\u1eadp Lead \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n l\u00e0m v\u00e0 hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c thu th\u1eadp th\u00f4ng tin bao g\u1ed3m, t\u00ean, tu\u1ed5i, nhu c\u1ea7u, \u0111i\u1ec1u ki\u1ec7n kinh t\u1ebf, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd,\u2026. T\u1eeb \u0111\u00f3 \u0111\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n c\u00e1c h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn h\u01a1n trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0110i\u1ec1u quan tr\u1ecdng, b\u1ea1n s\u1ebd kh\u00f4ng c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin tr\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng n\u1ebfu ch\u1ec9 ng\u1ed3i ch\u1edd. H\u00e3y h\u00e0nh \u0111\u1ed9ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p thu h\u00fat kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i s\u1ed1 \u0111i\u1ec7n tho\u1ea1i\/ Email khi truy c\u1eadp website nh\u01b0<strong> Popup<\/strong>, from \u0111\u0103ng k\u00fd \u1edf c\u1eeda s\u1ed5 chat, chatbot,\u2026. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01a1n gi\u1ea3n, hi\u1ec7u qu\u1ea3 l\u1ea1i t\u1ed1n chi ph\u00ed th\u1ea5p. N\u1ebfu mu\u1ed1n gia t\u0103ng hi\u1ec7u qu\u1ea3 h\u00e3y k\u1ebft h\u1ee3p v\u1edbi c\u1ea3 nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5t.<\/span><\/p>\n<p><b style=\"font-size: 1rem\">Thu th\u1eadp lead t\u1eeb c\u00e1c c\u00f4ng c\u1ee5 marketing<\/b><\/p>\n<p><span style=\"font-weight: 400\">N\u1ebfu b\u1ea1n mu\u1ed1n thu th\u1eadp \u0111\u01b0\u1ee3c m\u1ed9t l\u01b0\u1ee3ng lead l\u1edbn cho m\u1ed9t chi\u1ebfn d\u1ecbch marketing online c\u1ee5 th\u1ec3, th\u00ec h\u00e3y s\u1eed d\u1ee5ng \u0111\u1ebfn c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3. M\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 k\u1ec3 t\u1edbi nh\u01b0:\u00a0<\/span><\/p>\n<ul>\n<li>Google Analytics<\/li>\n<li>Mailchimp<\/li>\n<li>SurveyMonkey<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Vi\u1ec7c \u00e1p d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 kh\u00f4ng ch\u1ec9 gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n \u0111\u1ea3m b\u1ea3o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a lead.<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u00f3 th\u1ec3 th\u1ea5y Lead trong Marketing r\u1ea5t quan tr\u1ecdng. Vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng c\u0169ng kh\u00f4ng \u0111\u01a1n gi\u1ea3n \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i x\u00e2y d\u1ef1ng nhi\u1ec1u chi\u1ebfn l\u01b0\u1ee3c kh\u00e1c nhau cho t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng. D\u00f9 doanh nghi\u1ec7p b\u1ea1n \u1edf l\u0129nh v\u1ef1c n\u00e0o th\u00ec vi\u1ec7c t\u1ea1o ra Lead c\u0169ng r\u1ea5t quan tr\u1ecdng nh\u01b0 g\u1ed1c r\u1ec5 b\u00e1m ch\u1eb7t d\u01b0\u1edbi \u0111\u1ea5t gi\u00fap doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n v\u1eefng m\u1ea1nh!<\/span><\/p>\n<blockquote>\n<p><strong>M\u1ed8T S\u1ed0 KH\u00c1I NI\u1ec6M C\u01a0 B\u1ea2N<\/strong><\/p>\n<ul>\n<li><strong>Popup l\u00e0 g\u00ec<\/strong>?\u00a0h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o b\u1eb1ng vi\u1ec7c truy\u1ec1n t\u1ea3i th\u00f4ng tin, th\u00f4ng \u0111i\u1ec7p th\u00f4ng qua h\u1ed9p tho\u1ea1i nh\u1ecf hi\u1ec7n l\u00ean khi c\u00f3 ng\u01b0\u1eddi truy c\u1eadp Website. M\u1ee5c \u0111\u00edch c\u1ee7a Popup l\u00e0 k\u00eau g\u1ecdi kh\u00e1ch h\u00e0ng h\u00e0nh \u0111\u1ed9ng: \u0110\u1ec3 l\u1ea1i th\u00f4ng tin, mua s\u1ea3n ph\u1ea9m, tr\u00f2 chuy\u1ec7n,\u2026<\/li>\n<li><strong>Chatbot l\u00e0 g\u00ec<\/strong>? Ch\u01b0\u01a1ng tr\u00ecnh k\u1ebft h\u1ee3p tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi con ng\u01b0\u1eddi, h\u1ed7 tr\u1ee3 tr\u1ea3 l\u1eddi, t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng theo m\u1ed9t k\u1ecbch b\u1ea3n \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1eb5n.<\/li>\n<li><strong>C\u1eeda s\u1ed5 chat l\u00e0 g\u00ec<\/strong>? <strong>C\u1eeda s\u1ed5 xu\u1ea5t hi\u1ec7n khi b\u1ea1n truy c\u1eadp Website<\/strong>, t\u1ea1i \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap k\u1ebft n\u1ed1i b\u1ea1n v\u00e0 doanh nghi\u1ec7p b\u1eb1ng vi\u1ec7c vi\u1ebft c\u00e2u h\u1ecfi l\u00ean v\u00e0 g\u1eedi \u0111i s\u1ebd c\u00f3 ng\u01b0\u1eddi t\u01b0 v\u1ea5n vi\u00ean tr\u1ea3 l\u1eddi t\u01b0 v\u1ea5n m\u1ecdi th\u1eafc m\u1eafc c\u1ee7a b\u1ea1n v\u1ec1 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5.<\/li>\n<\/ul>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>M\u1ed8T S\u1ed0 KH\u00c1I NI\u1ec6M C\u01a0 B\u1ea2N<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54002"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54002"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54002\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}