{"id":54008,"date":"2023-12-20T09:42:40","date_gmt":"2023-12-20T02:42:40","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xu-huong-seo-nam-2023-ban-can-biet-de-dinh-huong-phat-trien-website.html"},"modified":"2023-12-20T09:42:40","modified_gmt":"2023-12-20T02:42:40","slug":"xu-huong-seo-nam-2023-ban-can-biet-de-dinh-huong-phat-trien-website","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-huong-seo-nam-2023-ban-can-biet-de-dinh-huong-phat-trien-website.html","title":{"rendered":"Xu h\u01b0\u1edbng SEO n\u0103m b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n website"},"content":{"rendered":"
\n

\u0110\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb tr\u00ed c\u1ee7a website v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a trong SEO trong n\u0103m v\u00e0 nh\u1eefng n\u0103m ti\u1ebfp theo, nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c xu h\u01b0\u1edbng SEO ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. Tuy nhi\u00ean, SEO l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c r\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, l\u00e0m cho vi\u1ec7c d\u1ef1 \u0111o\u00e1n tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft. Do \u0111\u00f3, vi\u1ec7c t\u00ecm hi\u1ec3u nh\u1eefng ti\u00eau chu\u1ea9n m\u00e0 Google \u0111ang chu\u1ea9n b\u1ecb \u0111\u01b0a ra v\u00e0 c\u00e1ch ch\u00fang s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n

\"Xu<\/p>\n

Xu h\u01b0\u1edbng SEO n\u0103m b\u1ea1n c\u1ea7n bi\u1ebft \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n website<\/p>\n<\/div>\n

Xu h\u01b0\u1edbng SEO 1: Google Ads nh\u01b0\u1eddng ch\u1ed7 cho t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean<\/b><\/h2>\n

Doanh thu t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean Google v\u00e0 Microsoft Bing \u0111\u00e3 gi\u1ea3m trong th\u1eddi gian g\u1ea7n \u0111\u00e2y. B\u00e1o c\u00e1o cho th\u1ea5y doanh thu t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean Google ch\u1ec9 t\u0103ng 4,25% trong khi doanh thu t\u1eeb qu\u1ea3ng c\u00e1o tr\u00ean Microsoft Bing t\u0103ng tr\u01b0\u1edfng kh\u00f4ng \u1ed5n \u0111\u1ecbnh v\u1edbi ch\u1ec9 s\u1ed1 t\u0103ng 16%. Ngo\u00e0i ra, gi\u00e1 trung b\u00ecnh c\u1ee7a nhi\u1ec1u t\u1eeb kh\u00f3a c\u0169ng \u0111\u00e3 gi\u1ea3m \u0111\u00e1ng k\u1ec3 so v\u1edbi c\u00f9ng k\u1ef3 c\u00e1c n\u0103m tr\u01b0\u1edbc \u0111\u00f3, v\u1edbi gi\u1ea3m t\u1edbi 50% trong khu v\u1ef1c ngo\u1ea1i tr\u1eeb Hoa K\u1ef3.\u00a0<\/span><\/p>\n

Trong b\u1ed1i c\u1ea3nh d\u1ef1 b\u00e1o c\u1ee7a IMF v\u1ec1 t\u00ecnh h\u00ecnh kinh t\u1ebf kh\u00f4ng m\u1ea5y t\u1ed1t, c\u00e1c doanh nghi\u1ec7p s\u1ebd c\u1eaft gi\u1ea3m chi ph\u00ed v\u00e0 chi\u1ebfn d\u1ecbch tr\u1ea3 ti\u1ec1n th\u01b0\u1eddng l\u00e0 m\u1ee5c ti\u00eau \u0111\u1ea7u ti\u00ean c\u1ee7a h\u1ecd. Tuy nhi\u00ean, ng\u01b0\u1eddi d\u00f9ng ng\u00e0y c\u00e0ng \u00edt nh\u1ea5p v\u00e0o c\u00e1c qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c \u0111\u00e1nh d\u1ea5u l\u00e0 tr\u1ea3 ti\u1ec1n v\u00ec thi\u1ebfu tin t\u01b0\u1edfng v\u00e0o qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y SEO v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong t\u00ecm ki\u1ebfm kh\u00f4ng tr\u1ea3 ti\u1ec1n, v\u00e0 c\u00e1c doanh nghi\u1ec7p \u0111ang n\u1ed7 l\u1ef1c ng\u00e0y c\u00e0ng nhi\u1ec1u \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c n\u00e0y. Ngo\u00e0i ra, Google c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i nh\u00e3n \u201cQu\u1ea3ng c\u00e1o\u201d th\u00e0nh \u201c\u0110\u01b0\u1ee3c t\u00e0i tr\u1ee3\u201d, \u0111\u1ec3 gi\u1ea3m b\u1edbt s\u1ef1 nh\u1ea1y c\u1ea3m c\u1ee7a t\u1eeb \u201cqu\u1ea3ng c\u00e1o\u201d \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/p>\n

L\u1eddi khuy\u00ean<\/b><\/p>\n

N\u1ebfu b\u1ea1n \u0111ang c\u1ea3m th\u1ea5y doanh nghi\u1ec7p c\u1ee7a m\u00ecnh c\u1ea7n c\u1eaft gi\u1ea3m qu\u1ea3ng c\u00e1o tr\u1ea3 ti\u1ec1n, th\u00ec b\u1ea1n kh\u00f4ng c\u00f3 l\u1ef1a ch\u1ecdn kh\u00e1c ngo\u00e0i vi\u1ec7c t\u1ed1i \u01b0u h\u00f3a t\u00ecm ki\u1ebfm kh\u00f4ng ph\u1ea3i tr\u1ea3 ti\u1ec1n c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch t\u1ed1t h\u01a1n.<\/span><\/p>\n

Tuy nhi\u00ean, n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o qu\u1ea3ng c\u00e1o \u0111\u1ec3 v\u01b0\u1ee3t qua cu\u1ed9c \u0111\u1ea1i suy tho\u00e1i kinh t\u1ebf, h\u00e3y xem x\u00e9t k\u1ef9 l\u1ea1i c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh m\u1ed9t c\u00e1ch c\u1ea9n th\u1eadn. V\u00ec gi\u00e1 th\u1ea7u hi\u1ec7n nay \u0111\u00e3 gi\u1ea3m \u1edf m\u1ed9t s\u1ed1 ng\u00e1ch v\u00e0 khu v\u1ef1c, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y nhi\u1ec1u c\u01a1 h\u1ed9i qu\u1ea3ng c\u00e1o m\u1edbi m\u00e0 tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a c\u00f3, v\u00ec n\u00f3 qu\u00e1 \u0111\u1eaft \u0111\u1ed1i v\u1edbi b\u1ea1n.<\/span><\/p>\n

Xu h\u01b0\u1edbng SEO 2: \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt v\u00e0 k\u1ebft qu\u1ea3 kh\u00f4ng nh\u1ea5p chu\u1ed9t<\/b><\/h2>\n

SEO \u0111ang c\u00f3 m\u1ed9t xu h\u01b0\u1edbng m\u1edbi l\u00e0 s\u1eed d\u1ee5ng c\u00e1c \u0111o\u1ea1n tr\u00edch v\u00e0 k\u1ebft qu\u1ea3 hi\u1ec3n th\u1ecb tr\u00ean SERP (Search Engine Results Page \u2013 trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) m\u00e0 kh\u00f4ng c\u1ea7n nh\u1ea5p chu\u1ed9t \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c xem l\u00e0 th\u00e1ch th\u1ee9c \u0111\u1ed1i v\u1edbi c\u00e1c chuy\u00ean gia SEO, nh\u01b0ng c\u0169ng mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi d\u00f9ng b\u1edfi ch\u00fang c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin m\u00e0 h\u1ecd c\u1ea7n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i nh\u1ea5p chu\u1ed9t.\u00a0<\/span><\/p>\n

\"Xu<\/p>\n

Xu h\u01b0\u1edbng SEO: \u0110o\u1ea1n tr\u00edch n\u1ed5i b\u1eadt v\u00e0 k\u1ebft qu\u1ea3 kh\u00f4ng nh\u1ea5p chu\u1ed9t<\/p>\n<\/div>\n

C\u00e1c \u0111o\u1ea1n tr\u00edch v\u00e0 k\u1ebft qu\u1ea3 n\u00e0y \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng th\u1ed1ng tr\u1ecb tr\u00ean SERP, v\u00ec ch\u00fang thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0\u1ee3c \u01b0a th\u00edch h\u01a1n c\u00e1c k\u1ebft qu\u1ea3 kh\u00e1c. Tuy nhi\u00ean, c\u00e1c chuy\u00ean gia SEO v\u1eabn \u0111ang t\u00ecm c\u00e1ch gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng nh\u1ea5p chu\u1ed9t v\u00e0 l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp t\u1eeb c\u00e1c trang t\u00ecm ki\u1ebfm kh\u00e1c. V\u00ec v\u1eady, c\u00e1c c\u00f4ng ty c\u1ea7n ph\u1ea3i \u0111\u00f3n \u0111\u1ea7u c\u00e1c xu h\u01b0\u1edbng SERP (Search Engine Results Page \u2013 trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) m\u1edbi nh\u1ea5t \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 ho\u1ea1t \u0111\u1ed9ng t\u00ecm ki\u1ebfm t\u1ef1 nhi\u00ean.<\/span><\/p>\n

L\u1eddi khuy\u00ean<\/b><\/p>\n

\u0110\u1ec3 t\u1ed1i \u01b0u h\u00f3a k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean c\u1ea7n l\u00e0m l\u00e0 \u00e1p d\u1ee5ng \u0111\u00e1nh d\u1ea5u c\u1ea5u tr\u00fac cho trang web c\u1ee7a m\u00ecnh, v\u00ed d\u1ee5 nh\u01b0 s\u1eed d\u1ee5ng l\u01b0\u1ee3c \u0111\u1ed3 FAQ tr\u00ean c\u00e1c trang li\u00ean quan c\u1ee7a trang web. B\u00ean c\u1ea1nh \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a th\u01b0\u1eddng k\u00edch ho\u1ea1t t\u00ednh n\u0103ng SERP (Search Engine Results Page \u2013 trang k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm) v\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung c\u1ee7a trang web \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111o\u1ea1n m\u00e3 n\u1ed5i b\u1eadt h\u01a1n.<\/span><\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 SEO c\u1ee7a m\u00ecnh, h\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c t\u1eeb kh\u00f3a k\u00edch ho\u1ea1t c\u00e1c t\u00ednh n\u0103ng tr\u00ean Google SERP. N\u1ebfu nh\u1eefng t\u1eeb kh\u00f3a \u0111\u00f3 c\u00f3 ti\u1ec1m n\u0103ng \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3t truy c\u1eadp v\u00e0 trang web c\u1ee7a b\u1ea1n ch\u01b0a \u0111\u01b0\u1ee3c x\u1ebfp h\u1ea1ng cho ch\u00fang, th\u00ec b\u1ea1n c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00e2ng cao th\u1ee9 h\u1ea1ng c\u1ee7a m\u00ecnh tr\u00ean b\u1ea3ng x\u1ebfp h\u1ea1ng t\u00ecm ki\u1ebfm.<\/span><\/p>\n

Xu h\u01b0\u1edbng SEO 3: E-A-T v\u1eabn \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong SEO<\/b><\/h2>\n

E\u2011A-T l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a Expertise (Chuy\u00ean m\u00f4n), Authoritativeness (Th\u1ea9m quy\u1ec1n) v\u00e0 Trustworthiness (\u0110\u1ed9 tin c\u1eady). \u0110\u00e2y l\u00e0 xu h\u01b0\u1edbng SEO \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt h\u00e0ng n\u0103m v\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong SEO n\u0103m . Google x\u00e1c nh\u1eadn r\u1eb1ng t\u00edn hi\u1ec7u E-A-T s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm.\u00a0<\/span><\/p>\n

\"Google<\/p>\n

Google x\u00e1c nh\u1eadn r\u1eb1ng t\u00edn hi\u1ec7u E-A-T s\u1ebd \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng cho t\u1ea5t c\u1ea3 c\u00e1c truy v\u1ea5n t\u00ecm ki\u1ebfm.<\/p>\n<\/div>\n

T\u00edn hi\u1ec7u E-A-T \u0111\u01b0\u1ee3c t\u1ea1o ra t\u1eeb chuy\u00ean m\u00f4n c\u1ee7a t\u00e1c gi\u1ea3, li\u00ean k\u1ebft t\u1eeb c\u00e1c ngu\u1ed3n \u0111\u00e1ng tin c\u1eady v\u00e0 chia s\u1ebb \u00fd ki\u1ebfn c\u1ee7a c\u00e1c chuy\u00ean gia v\u00e0 nh\u00e0 l\u00e3nh \u0111\u1ea1o. T\u1ea5t c\u1ea3 \u0111\u1ec1u gi\u00fap t\u0103ng c\u01b0\u1eddng t\u00edn hi\u1ec7u E-A-T c\u1ee7a trang web. Ch\u1ea5t l\u01b0\u1ee3ng n\u1ed9i dung v\u00e0 ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean SERPs v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a t\u00edn hi\u1ec7u E-A-T.\u00a0<\/span><\/p>\n

Chuy\u00ean gia t\u01b0 v\u1ea5n SEO Olga Zarr t\u1ea1i SEOSLY cho bi\u1ebft Google \u0111ang t\u00ecm ki\u1ebfm n\u1ed9i dung h\u1eefu \u00edch \u0111\u1ec3 gi\u00fap ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd. \u0110\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng tr\u00ean SERPs, ch\u1ec9 c\u00f3 nh\u1eefng n\u1ed9i dung th\u1ef1c s\u1ef1 xu\u1ea5t s\u1eafc v\u00e0 \u0111\u1ed9c \u0111\u00e1o m\u1edbi c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u c\u1ee7a Google.<\/span><\/p>\n

L\u1eddi khuy\u00ean<\/b><\/p>\n

N\u00ean t\u1eadp trung v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n b\u1eb1ng c\u00e1ch tham gia c\u00e1c s\u1ef1 ki\u1ec7n, h\u1ed9i ngh\u1ecb, ph\u1ecfng v\u1ea5n, podcast,\u2026 trong l\u0129nh v\u1ef1c chuy\u00ean m\u00f4n c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y c\u0169ng \u00e1p d\u1ee5ng cho c\u00e1c t\u00e1c gi\u1ea3 n\u1ed9i dung. N\u1ebfu kh\u00f4ng mu\u1ed1n \u0111\u1ea7u t\u01b0 qu\u00e1 nhi\u1ec1u th\u1eddi gian v\u00e0o vi\u1ec7c qu\u1ea3n l\u00fd th\u01b0\u01a1ng hi\u1ec7u, b\u1ea1n c\u00f3 th\u1ec3 thu\u00ea nh\u1eefng ng\u01b0\u1eddi c\u00f3 kinh nghi\u1ec7m \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/span><\/p>\n

Xu h\u01b0\u1edbng SEO 4: N\u1ed9i dung AI b\u1ecb l\u1ea1m d\u1ee5ng<\/b><\/h2>\n

C\u00e1c ph\u1ea7n m\u1ec1m AI ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i ti\u1ebfn v\u00e0 \u0111\u00e3 c\u00f3 kh\u1ea3 n\u0103ng h\u1ed7 tr\u1ee3 c\u00e1c SEOer t\u00ecm ki\u1ebfm n\u1ed9i dung, l\u00ean k\u1ebf ho\u1ea1ch n\u1ed9i dung, th\u1eadm ch\u00ed l\u00e0 vi\u1ebft b\u00e0i. Do \u0111\u00f3, c\u00e1c doanh nghi\u1ec7p v\u00e0 SEOer s\u1ebd c\u1ed1 g\u1eafng ti\u1ebft ki\u1ec7m chi ph\u00ed cho vi\u1ec7c t\u1ea1o n\u1ed9i dung b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI \u0111\u1ec3 ti\u1ebft ki\u1ec7m th\u1eddi gian hay chi ph\u00ed nh\u00e2n s\u1ef1. Tuy nhi\u00ean, vi\u1ec7c ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o n\u1ed9i dung AI c\u00f3 th\u1ec3 g\u00e2y ra c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1edbi c\u1eadp nh\u1eadt n\u1ed9i dung h\u1eefu \u00edch c\u1ee7a Google, v\u00e0 l\u00e0m cho trang web c\u1ee7a b\u1ea1n ch\u1ee9a c\u00e1c n\u1ed9i dung spam v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p.\u00a0<\/span><\/p>\n

\"Vi\u1ec7c<\/p>\n

Vi\u1ec7c ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o n\u1ed9i dung AI c\u00f3 th\u1ec3 g\u00e2y ra c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn ch\u00ednh s\u00e1ch c\u1ee7a Google<\/p>\n<\/div>\n

Lukasz Zelezny, m\u1ed9t chuy\u00ean gia SEO t\u1ea1i SEO London, \u0111\u00e3 chia s\u1ebb quan \u0111i\u1ec3m c\u1ee7a m\u00ecnh v\u1ec1 vi\u1ec7c s\u1eed d\u1ee5ng n\u1ed9i dung AI trong SEO: \u201cVi\u1ec7c d\u00f9ng AI \u0111\u1ec3 t\u1ea1o n\u1ed9i dung v\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung h\u1eefu \u00edch l\u00e0 ho\u00e0n to\u00e0n kh\u00e1c nhau. S\u1eed d\u1ee5ng AI c\u00f3 nguy c\u01a1 cao b\u1ecb l\u1ea1m d\u1ee5ng qu\u00e1 m\u1ee9c. Hi\u1ec7n nay, c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 <\/span>https:\/\/jasper.ai<\/span><\/i> c\u00f3 gi\u00e1 r\u1ea5t ph\u1ea3i ch\u0103ng v\u00e0 \u0111\u00f3 l\u00e0 nh\u1eefng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 t\u1ed1t. Tuy nhi\u00ean, ch\u00fang kh\u00f4ng th\u1ec3 thay th\u1ebf ho\u00e0n to\u00e0n con ng\u01b0\u1eddi trong vi\u1ec7c t\u1ea1o n\u1ed9i dung\u201d.<\/span><\/p>\n

L\u1eddi khuy\u00ean<\/b><\/p>\n

\u0110\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI hi\u1ec7u qu\u1ea3, c\u1ea7n ph\u1ea3i c\u1ea9n tr\u1ecdng \u0111\u1ec3 tr\u00e1nh b\u1ecb Google ph\u1ea1t v\u00ec n\u1ed9i dung spam ho\u1eb7c ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p. Theo chuy\u00ean gia SEO Lukasz Zelezny : \u201cS\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o n\u1ed9i dung c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c s\u1ea3n xu\u1ea5t m\u1ed9t l\u01b0\u1ee3ng l\u1edbn n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng th\u1ea5p v\u00e0 sai s\u00f3t ng\u1eef ph\u00e1p. Tuy nhi\u00ean, ta v\u1eabn c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o ra m\u1ed9t s\u1ed1 ph\u1ea7n n\u1ed9i dung v\u00e0 sau \u0111\u00f3 ch\u1ec9nh s\u1eeda th\u1ee7 c\u00f4ng, b\u1ed5 sung th\u00f4ng tin ho\u1eb7c x\u00f3a b\u1edbt nh\u1eefng ph\u1ea7n kh\u00f4ng c\u1ea7n thi\u1ebft. Khi \u0111\u00f3, ta kh\u00f4ng ch\u1ec9 tr\u00e1nh \u0111\u01b0\u1ee3c r\u1ee7i ro b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi thu\u1eadt to\u00e1n m\u00e0 c\u00f2n gia t\u0103ng \u0111\u01b0\u1ee3c n\u1ed9i dung h\u1eefu \u00edch tr\u00ean trang web\u201d.<\/span><\/p>\n

Xu h\u01b0\u1edbng SEO 5: T\u1ed1i \u01b0u h\u00f3a SEO d\u1ef1a tr\u00ean th\u1ef1c th\u1ec3<\/b><\/h2>\n

Th\u1ef1c th\u1ec3 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c kh\u00e1i ni\u1ec7m \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1ec3 ph\u00e2n bi\u1ec7t v\u1edbi nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng ho\u1eb7c kh\u00e1i ni\u1ec7m kh\u00e1c. Hi\u1ec7n nay, Google \u0111ang t\u1eadp trung v\u00e0o c\u00e1c trang web \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u h\u00f3a cho c\u00e1c th\u1ef1c th\u1ec3. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 l\u00e0 do Google \u0111\u00e3 ti\u1ebfn b\u1ed9 trong vi\u1ec7c hi\u1ec3u n\u1ed9i dung v\u0103n b\u1ea3n h\u01a1n th\u00f4ng qua B\u1ea3ng tri th\u1ee9c c\u1ee7a h\u1ecd v\u00e0 thu\u1eadt to\u00e1n x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP).<\/span><\/p>\n

C\u00e1c thu\u1eadt to\u00e1n nh\u01b0 BERT (Bidirectional Encoder Representations from Transformers \u2013 Bi\u1ec3u di\u1ec5n b\u1ed9 m\u00e3 h\u00f3a hai chi\u1ec1u t\u1eeb Transformers) v\u00e0 MUM (Multitask Unified Model \u2013 M\u00f4 h\u00ecnh h\u1ee3p nh\u1ea5t \u0111a nhi\u1ec7m) \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o v\u1ec1 NLP (thu\u1eadt to\u00e1n x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean) v\u00e0 gi\u00fap Google hi\u1ec3u ng\u1eef c\u1ea3nh v\u00e0 h\u00ecnh th\u00e0nh k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm d\u1ef1a tr\u00ean ki\u1ebfn th\u1ee9c n\u00e0y. T\u1ed1i \u01b0u h\u00f3a SEO d\u1ef1a tr\u00ean th\u1ef1c th\u1ec3 \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c truy v\u1ea5n \u0111\u1ecba ph\u01b0\u01a1ng, tuy nhi\u00ean, th\u00f4ng tin th\u1ef1c th\u1ec3 c\u00f3 th\u1ec3 kh\u00f4ng \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt \u0111\u1ea7y \u0111\u1ee7, d\u1eabn \u0111\u1ebfn k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf.<\/span><\/p>\n

L\u1eddi khuy\u00ean<\/b><\/p>\n

\u0110\u1ec3 l\u00e0m cho Google hi\u1ec3u th\u1ef1c th\u1ec3 c\u1ee7a b\u1ea1n, b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc sau:<\/span><\/p>\n

    \n
  • T\u0103ng c\u01b0\u1eddng n\u1ed9i dung tr\u00ean trang web c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c th\u1ef1c th\u1ec3 li\u00ean quan \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • T\u1ea1o v\u00e0 ph\u00e1t tri\u1ec3n H\u1ed3 s\u01a1 doanh nghi\u1ec7p tr\u00ean Google c\u1ee7a b\u1ea1n (\u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng).<\/span><\/li>\n
  • X\u00e2y d\u1ef1ng c\u00e1c li\u00ean k\u1ebft ng\u01b0\u1ee3c gi\u1eefa th\u1ef1c th\u1ec3 c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c th\u1ef1c th\u1ec3 li\u00ean quan kh\u00e1c.<\/span><\/li>\n
  • Khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/span><\/li>\n
  • Th\u1eed c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ngo\u1ea1i tuy\u1ebfn \u0111\u1ec3 t\u1ea1o th\u00eam danh ti\u1ebfng cho t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n

    Xu h\u01b0\u1edbng SEO 6. Google Mua s\u1eafm (Google Shopping) m\u1edf r\u1ed9ng<\/b><\/h2>\n

    Google \u0111ang t\u1eadp trung v\u00e0o vi\u1ec7c h\u1ee3p nh\u1ea5t c\u00e1c n\u1ec1n t\u1ea3ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0o m\u1ed9t kh\u00f4ng gian duy nh\u1ea5t sau \u0111\u1ea1i d\u1ecbch COVID-19. Vi\u1ec7c n\u00e0y \u0111\u01b0a ra l\u1eddi khuy\u00ean cho c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 b\u1eaft \u0111\u1ea7u cung c\u1ea5p c\u00e1c d\u1ecbch v\u1ee5 nh\u01b0 Google Shopping, khi\u1ebfn c\u00e1c c\u1eeda h\u00e0ng \u0111\u01b0\u1ee3c n\u1ed5i b\u1eadt trong n\u01a1i mua s\u1eafm.<\/span><\/p>\n

    \u0110i\u1ec1u th\u00fa v\u1ecb \u1edf \u0111\u00e2y l\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng so s\u00e1nh chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, t\u1eeb \u0111\u00f3 \u0111i\u1ec1u ch\u1ec9nh gi\u00e1 sao cho h\u1ee3p l\u00fd nh\u1ea5t. Xu h\u01b0\u1edbng SEO n\u00e0y s\u1ebd gi\u00fap t\u1ea1o ra m\u1ed9t th\u1ef1c t\u1ebf m\u1edbi cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 Google Shopping s\u1ebd chi\u1ebfm ph\u1ea7n l\u1edbn s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t t\u1eeb c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 ph\u00e1 v\u1ee1 c\u00e1c k\u00eanh ti\u1ebfp th\u1ecb.<\/span><\/p>\n

    \"Google<\/p>\n

    Google Shopping s\u1ebd chi\u1ebfm ph\u1ea7n l\u1edbn s\u1ed1 l\u01b0\u1ee3t nh\u1ea5p chu\u1ed9t t\u1eeb c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/p>\n<\/div>\n

    L\u1eddi khuy\u00ean<\/b><\/p>\n

    N\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, b\u1ea1n kh\u00f4ng c\u00f3 s\u1ef1 l\u1ef1a ch\u1ecdn kh\u00e1c ngo\u00e0i vi\u1ec7c t\u00edch h\u1ee3p c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Google Mua s\u1eafm v\u00e0o trang web c\u1ee7a m\u00ecnh. M\u1ed9t s\u1ed1 lo\u1ea1i k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u00f3 c\u00e1c \u0111o\u1ea1n m\u00e3 Google Shopping, v\u00e0 nh\u1eefng \u0111o\u1ea1n m\u00e3 n\u00e0y ho\u1ea1t \u0111\u1ed9ng gi\u1ed1ng nh\u01b0 c\u00e1c \u0111o\u1ea1n m\u00e3 n\u1ed5i b\u1eadt \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp tr\u01b0\u1edbc \u0111\u00f3. T\u1ee9c l\u00e0, ch\u00fang s\u1ebd l\u1ea5y \u0111i c\u00e1c nh\u1ea5p chu\u1ed9t t\u1eeb k\u1ebft qu\u1ea3 kh\u00f4ng tr\u1ea3 ti\u1ec1n. N\u1ebfu b\u1ea1n th\u00eam Google Shopping v\u00e0o trang web c\u1ee7a m\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 gi\u00e0nh l\u1ea1i nh\u1eefng nh\u1ea5p chu\u1ed9t m\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 m\u1ea5t \u0111i khi l\u01b0\u1edbt web t\u1ef1 nhi\u00ean. N\u1ebfu kh\u00f4ng, nh\u1eefng nh\u1ea5p chu\u1ed9t kh\u00f4ng tr\u1ea3 ti\u1ec1n c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ebfn c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n

    Xu h\u01b0\u1edbng SEO 7: T\u00ecm ki\u1ebfm tr\u1ef1c quan \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i.<\/b><\/h2>\n

    Google Lens \u0111ang tr\u1edf n\u00ean \u00edt quan tr\u1ecdng \u0111\u1ed1i v\u1edbi SEO, tuy nhi\u00ean, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c Google \u0111ang tinh ch\u1ec9nh tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o MUM (Multitask Unified Model \u2013 M\u00f4 h\u00ecnh h\u1ee3p nh\u1ea5t \u0111a nhi\u1ec7m) \u0111\u1ec3 t\u00ednh n\u0103ng m\u1edbi n\u00e0y ho\u1ea1t \u0111\u1ed9ng ho\u00e0n h\u1ea3o. T\u00ecm ki\u1ebfm tr\u1ef1c quan c\u1ee7a Google Lens \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n so v\u1edbi v\u00e0i th\u00e1ng tr\u01b0\u1edbc v\u00e0 v\u1eabn c\u00f2n nhi\u1ec1u c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u00e1t tri\u1ec3n. Google s\u1ebd tri\u1ec3n khai t\u00ednh n\u0103ng t\u00ecm ki\u1ebfm \u0111a ph\u01b0\u01a1ng th\u1ee9c \u0111\u1ec3 cho ph\u00e9p thu\u1eadt to\u00e1n MUM th\u1ef1c hi\u1ec7n nh\u1eefng g\u00ec n\u00f3 \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n. \u0110\u1ec3 Google hi\u1ec3u n\u1ed9i dung tr\u00ean h\u00ecnh \u1ea3nh, c\u00e1c h\u00ecnh \u1ea3nh tr\u00ean trang web c\u1ea7n ph\u1ea3i s\u1eafc n\u00e9t v\u00e0 c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng cao.\u00a0<\/span><\/p>\n

    Tuy nhi\u00ean, vi\u1ec7c n\u00e0y c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00f3 th\u1ec3 g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn th\u1ee9 h\u1ea1ng c\u1ee7a b\u1ea1n. B\u1edfi v\u00ec h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao th\u01b0\u1eddng n\u1eb7ng, n\u00f3 s\u1ebd khi\u1ebfn ch\u1ec9 s\u1ed1 quan tr\u1ecdng c\u1ee7a trang web k\u00e9m v\u00e0 s\u1ed1 li\u1ec7u v\u1ec1 t\u1ed1c \u0111\u1ed9 trang c\u0169ng s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng.<\/span><\/p>\n

    L\u1eddi khuy\u00ean<\/b><\/p>\n

    C\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c SEO c\u1ee7a b\u1ea1n b\u1eb1ng c\u00e1ch t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh c\u1ee7a h\u00ecnh \u1ea3nh. T\u1eadp trung v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a h\u00ecnh \u1ea3nh v\u00e0 ph\u00e1t tri\u1ec3n phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed9c \u0111\u00e1o \u0111\u1ec3 l\u00e0m n\u1ed5i b\u1eadt trang web c\u1ee7a b\u1ea1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. T\u1ea1o ra c\u00e1c h\u00ecnh \u1ea3nh \u0111\u1ed9c quy\u1ec1n thay v\u00ec s\u1eed d\u1ee5ng c\u00e1c h\u00ecnh \u1ea3nh c\u00f3 s\u1eb5n, v\u00e0 \u0111\u1ea3m b\u1ea3o ch\u00fang c\u00f3 k\u00edch th\u01b0\u1edbc ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 th\u1ec3 hi\u1ec3n th\u1ecb t\u1ed1t tr\u00ean nhi\u1ec1u thi\u1ebft b\u1ecb kh\u00e1c nhau.<\/span><\/p>\n

    Xu h\u01b0\u1edbng SEO 8: T\u0103ng c\u01b0\u1eddng s\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u01b0\u1ee3c t\u1ea1o b\u1edfi AI<\/b><\/h2>\n

    M\u1eb7c d\u00f9 ch\u01b0a c\u00f3 tuy\u00ean b\u1ed1 ch\u00ednh th\u1ee9c v\u1ec1 h\u00ecnh \u1ea3nh do AI t\u1ea1o ra, nh\u01b0ng t\u00ecnh tr\u1ea1ng n\u00e0y \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. C\u00e1c c\u00f4ng c\u1ee5 t\u1ea1o h\u00ecnh \u1ea3nh AI nh\u01b0 Midjourney \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o r\u1ea7m r\u1ed9 tr\u00ean internet v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra h\u00ecnh \u1ea3nh v\u1ec1 b\u1ea5t k\u1ef3 ch\u1ee7 \u0111\u1ec1 n\u00e0o n\u1ebfu c\u00f3 \u0111\u1ee7 chi ti\u1ebft.<\/span><\/p>\n

    \"M\u1ed9t<\/p>\n

    M\u1ed9t s\u1ed1 \u1ea3nh do c\u00f4ng c\u1ee5 t\u1ea1o h\u00ecnh \u1ea3nh AI Midjourney t\u1ea1o ra<\/p>\n<\/div>\n

    Vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI \u0111\u1ec3 t\u1ea1o ra h\u00ecnh \u1ea3nh \u0111\u1eb9p v\u00e0 chi ti\u1ebft h\u01a1n \u0111ang tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng qu\u00e1 nhi\u1ec1u h\u00ecnh \u1ea3nh do AI t\u1ea1o ra c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO c\u1ee7a trang web c\u1ee7a b\u1ea1n, v\u00ec Google kh\u00f4ng ch\u1eafc ch\u1eafn c\u00e1ch x\u1eed l\u00fd h\u00ecnh \u1ea3nh AI v\u00e0 c\u00e1ch ch\u00fang s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn SEO.<\/span><\/p>\n

    L\u1eddi khuy\u00ean<\/b><\/p>\n

    B\u1ea1n n\u00ean s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI cho trang web c\u1ee7a m\u00ecnh c\u1ea9n th\u1eadn, \u0111\u1ea3m b\u1ea3o ch\u00fang ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung c\u1ee7a trang web. Tuy kh\u00f4ng th\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c Google v\u00e0 xu h\u01b0\u1edbng SEO s\u1ebd ph\u00e1t tri\u1ec3n ra sao trong n\u0103m t\u1edbi, nh\u01b0ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 quan tr\u1ecdng h\u01a1n. V\u00ec v\u1eady, \u0111\u1eebng b\u1ecf qua c\u00f4ng vi\u1ec7c SEO v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ee7 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n.<\/span><\/p>\n

    N\u1ebfu b\u1ea1n \u0111ang quan t\u00e2m \u0111\u1ebfn vi\u1ec7c c\u1ea3i thi\u1ec7n content SEO cho website c\u1ee7a m\u00ecnh trong n\u0103m , h\u00e3y tham kh\u1ea3o c\u00e1c k\u1ebft qu\u1ea3 nghi\u00ean c\u1ee9u v\u00e0 \u00fd ki\u1ebfn c\u1ee7a c\u00e1c chuy\u00ean gia h\u00e0ng \u0111\u1ea7u trong l\u0129nh v\u1ef1c n\u00e0y trong b\u00e0i vi\u1ebft n\u00e0y. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap b\u1ea1n c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn t\u1ed5ng quan v\u1ec1 nh\u1eefng xu h\u01b0\u1edbng SEO ti\u1ec1m n\u0103ng, gi\u00fap b\u1ea1n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a website c\u1ee7a m\u00ecnh v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed cao trong k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm c\u1ee7a Google.<\/span><\/p>\n

    Xem th\u00eam:<\/strong><\/em><\/p>\n

    Kh\u00e1m ph\u00e1 6 xu h\u01b0\u1edbng marketing m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf l\u1ee1<\/strong><\/em><\/p>\n

    \u00a0Xu h\u01b0\u1edbng content marketing marketers c\u1ea7n bi\u1ebft<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    \u0110\u1ec3 t\u0103ng c\u01b0\u1eddng v\u1ecb tr\u00ed c\u1ee7a website v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a trong SEO trong n\u0103m v\u00e0 nh\u1eefng n\u0103m ti\u1ebfp theo, nghi\u00ean c\u1ee9u v\u1ec1 c\u00e1c xu h\u01b0\u1edbng SEO ti\u1ec1m n\u0103ng trong t\u01b0\u01a1ng lai \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n. Tuy nhi\u00ean, SEO l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c r\u1ea5t ph\u1ee9c t\u1ea1p v\u00e0 ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau, l\u00e0m cho vi\u1ec7c d\u1ef1 \u0111o\u00e1n tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n bao gi\u1edd h\u1ebft. Do \u0111\u00f3, vi\u1ec7c t\u00ecm hi\u1ec3u nh\u1eefng ti\u00eau chu\u1ea9n m\u00e0 Google \u0111ang chu\u1ea9n b\u1ecb \u0111\u01b0a ra v\u00e0 c\u00e1ch ch\u00fang s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn SEO r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54008"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54008"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54008\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54008"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54008"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54008"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}