{"id":54060,"date":"2023-12-20T09:52:36","date_gmt":"2023-12-20T02:52:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/marketing-online-hay-marketing-offline-cac-doanh-nghiep-nen-chon-chien-luoc-nao.html"},"modified":"2023-12-20T09:52:36","modified_gmt":"2023-12-20T02:52:36","slug":"marketing-online-hay-marketing-offline-cac-doanh-nghiep-nen-chon-chien-luoc-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/marketing-online-hay-marketing-offline-cac-doanh-nghiep-nen-chon-chien-luoc-nao.html","title":{"rendered":"Marketing online hay marketing offline: C\u00e1c doanh nghi\u1ec7p n\u00ean ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c n\u00e0o?"},"content":{"rendered":"
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Marketing l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong vi\u1ec7c ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, marketing online d\u1ea7n tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. Tuy nhi\u00ean, v\u1eabn c\u00f2n nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a marketing offline m\u00e0 doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua.<\/span><\/p>\n

Marketing online l\u00e0 g\u00ec?<\/b><\/h2>\n

Marketing online l\u00e0 chi\u1ebfn l\u01b0\u1ee3c marketing s\u1eed d\u1ee5ng c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn,\u2026 \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

Marketing online cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, nhanh ch\u00f3ng v\u00e0 ti\u1ec7n l\u1ee3i. M\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c marketing online ph\u1ed5 bi\u1ebfn bao g\u1ed3m: t\u1ea1o website, ph\u00e1t tri\u1ec3n n\u1ed9i dung SEO, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng Google, Facebook, Instagram, email marketing, k\u1ebft h\u1ee3p v\u1edbi c\u00e1c blogger v\u00e0 influencer \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

\"Marketing<\/p>\n

Marketing online \u0111ang \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u01b0u chu\u1ed9ng v\u00ec t\u00ednh ti\u1ec7n l\u1ee3i, hi\u1ec7u qu\u1ea3 cao<\/p>\n<\/div>\n

\u01afu \u0111i\u1ec3m marketing online<\/b><\/h3>\n

Theo b\u00e1o c\u00e1o c\u1ee7a Hootsuite , b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1, marketing online \u0111em l\u1ea1i cho doanh nghi\u1ec7p nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0:<\/span><\/p>\n

    \n
  • Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u1edbn h\u01a1n v\u00e0 \u0111a d\u1ea1ng h\u01a1n.<\/span><\/li>\n
  • Chi ph\u00ed th\u1ea5p h\u01a1n so v\u1edbi marketing offline.<\/span><\/li>\n
  • C\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c marketing nhanh ch\u00f3ng.<\/span><\/li>\n
  • C\u00f3 t\u00ednh t\u01b0\u01a1ng t\u00e1c cao, gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/span><\/li>\n<\/ul>\n

    Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a marketing online<\/b><\/h3>\n

    C\u0169ng trong b\u00e1o c\u00e1o c\u1ee7a Hootsuite (2021), m\u1eb7c d\u00f9 c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m nh\u01b0ng marketing online v\u1eabn s\u1ed1 m\u1ed9t s\u1ed1 nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd:<\/span><\/p>\n

      \n
    • C\u00f3 kh\u1ea3 n\u0103ng l\u00e0m m\u1ea5t ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng do l\u01b0\u1ee3ng qu\u1ea3ng c\u00e1o tr\u00e0n lan.<\/span><\/li>\n
    • Y\u00eau c\u1ea7u ki\u1ebfn th\u1ee9c v\u00e0 k\u1ef9 thu\u1eadt cao, th\u01b0\u1eddng xuy\u00ean ph\u1ea3i c\u1eadp nh\u1eadt c\u00e1c xu h\u01b0\u1edbng m\u1edbi \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
    • Kh\u00f3 kh\u0103n trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing l\u00ean doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/span><\/li>\n
    • \u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng tin t\u01b0\u1edfng do kh\u00f4ng \u0111\u01b0\u1ee3c t\u1eadn m\u1eaft xem s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 (Shields, ).<\/span><\/li>\n<\/ul>\n

      Xem th\u00eam:\u00a08 ph\u01b0\u01a1ng ph\u00e1p gi\u00fap doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n online marketing<\/strong><\/em><\/p>\n

      Marketing offline l\u00e0 g\u00ec?<\/b><\/h2>\n

      Marketing offline l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, t\u1eadp trung v\u00e0o c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb m\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 k\u1ef9 thu\u1eadt s\u1ed1. C\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing offline bao g\u1ed3m qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng truy\u1ec1n th\u1ed1ng nh\u01b0 truy\u1ec1n h\u00ecnh, t\u1ea1p ch\u00ed, b\u00e1o, qu\u1ea3ng c\u00e1o ngo\u00e0i tr\u1eddi, t\u00e0i tr\u1ee3 s\u1ef1 ki\u1ec7n, \u2026\u00a0<\/span><\/p>\n

      \"Marketing<\/p>\n

      Marketing offline l\u00e0 chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, l\u00e2u \u0111\u1eddi<\/p>\n<\/div>\n

      \u01afu \u0111i\u1ec3m marketing offline<\/b><\/h3>\n

      Marketing offline \u0111\u00e3 \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p \u00e1p d\u1ee5ng trong trong nhi\u1ec1u n\u0103m v\u00e0 v\u1eabn \u0111ang l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

        \n
      • Theo Forbes (), m\u1ed9t chi\u1ebfn d\u1ecbch marketing offline v\u1edbi nh\u1eefng t\u1ea5m poster, t\u1edd r\u01a1i, \u2026 \u0111em l\u1ea1i cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m gi\u00e1c \u0111\u00e1ng tin c\u1eady v\u00ec h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng nh\u1eefng s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 c\u1ee7a c\u00f4ng ty th\u1ef1c s\u1ef1 t\u1ed3n t\u1ea1i v\u00e0 mang l\u1ea1i l\u1ee3i \u00edch cho h\u1ecd.<\/span><\/li>\n
      • Theo Marketing91 (), marketing offline cung c\u1ea5p cho doanh nghi\u1ec7p kh\u1ea3 n\u0103ng giao ti\u1ebfp tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n, tri\u1ec3n l\u00e3m, h\u1ed9i ch\u1ee3,\u2026 Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng, tr\u00f2 chuy\u1ec7n, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc v\u00e0 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7, t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c.\u00a0<\/span><\/li>\n
      • C\u0169ng theo Marketing91 (), c\u00e1c chi\u1ebfn d\u1ecbch marketing offline nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean t\u1ea1p ch\u00ed, b\u00e1o, ho\u1eb7c b\u0103ng r\u00f4n ngo\u00e0i \u0111\u01b0\u1eddng c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00e1ch h\u00e0ng trong th\u1eddi gian d\u00e0i. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u01b0u l\u1ea1i \u1ea5n t\u01b0\u1ee3ng v\u1ec1 s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong su\u1ed1t m\u1ed9t th\u1eddi gian d\u00e0i v\u00e0 quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/li>\n<\/ul>\n

        Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a marketing offline<\/b><\/h3>\n

        Marketing offline v\u1eabn c\u00f3 nh\u1eefng nh\u01b0\u1ee3c \u0111i\u1ec3m m\u00e0 doanh nghi\u1ec7p c\u1ea7n hi\u1ec3u r\u00f5 nh\u01b0:<\/span><\/p>\n

          \n
        • Chi ph\u00ed th\u01b0\u1eddng cao h\u01a1n marketing online (Lamb, Hair, & McDaniel, ).<\/span><\/li>\n
        • Kh\u00f3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 t\u00e1c \u0111\u1ed9ng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing (Lamb, Hair, & McDaniel, ).<\/span><\/li>\n
        • Marketing offline th\u01b0\u1eddng kh\u00f4ng th\u1ec3 t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 nh\u01b0 marketing online. V\u00ed d\u1ee5, qu\u1ea3ng c\u00e1o tr\u00ean TV ho\u1eb7c b\u00e1o ch\u00ed c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi, nh\u01b0ng kh\u00f4ng th\u1ec3 ch\u1ecdn ch\u00ednh x\u00e1c nh\u1eefng ng\u01b0\u1eddi m\u1ee5c ti\u00eau n\u00e0o s\u1ebd nh\u00ecn th\u1ea5y qu\u1ea3ng c\u00e1o.<\/span><\/li>\n<\/ul>\n

          Doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng marketing online hay marketing offline?<\/b><\/h2>\n

          Vi\u1ec7c doanh nghi\u1ec7p n\u00ean l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng marketing online hay marketing offline ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 m\u1ee5c ti\u00eau kinh doanh, \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, ng\u00e2n s\u00e1ch v\u00e0 k\u1ebf ho\u1ea1ch marketing c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 so s\u00e1nh m\u1ed9t s\u1ed1 y\u1ebfu t\u1ed1 \u0111\u1ec3 doanh nghi\u1ec7p quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng marketing online ho\u1eb7c marketing offline \u0111\u00fang \u0111\u1eafn h\u01a1n:<\/span><\/p>\n

          Ng\u00e0nh s\u1ea3n ph\u1ea9m<\/b><\/h3>\n

          Vi\u1ec7c l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing online hay offline ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1, trong \u0111\u00f3 s\u1ea3n ph\u1ea9m l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng:\u00a0<\/span><\/p>\n

            \n
          • C\u00e1c s\u1ea3n ph\u1ea9m ng\u00e0nh \u0111i\u1ec7n t\u1eed, c\u00f4ng ngh\u1ec7, th\u1eddi trang, l\u00e0m \u0111\u1eb9p, \u2026 c\u00f3 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, th\u00f4ng minh v\u00e0 th\u01b0\u1eddng xuy\u00ean truy c\u1eadp tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed n\u00ean \u01b0u ti\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing online.\u00a0<\/span><\/li>\n
          • Nh\u1eefng ng\u00e0nh s\u1ea3n ph\u1ea9m nh\u01b0 ng\u00e0nh s\u1ea3n xu\u1ea5t \u0111\u1ed3 n\u1ed9i th\u1ea5t, th\u1ef1c ph\u1ea9m t\u01b0\u01a1i s\u1ed1ng, hoa t\u01b0\u01a1i, nh\u1eefng s\u1ea3n ph\u1ea9m cao c\u1ea5p \u0111\u1eaft ti\u1ec1n h\u01a1n n\u00ean \u01b0u ti\u00ean s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c marketing offline \u0111\u1ec3 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.\u00a0<\/span><\/li>\n<\/ul>\n

            Theo b\u00e1o c\u00e1o c\u1ee7a Nielsen (), ng\u00e0nh c\u00f4ng nghi\u1ec7p th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng c\u00f3 hi\u1ec7u \u1ee9ng ti\u1ebfp th\u1ecb t\u1ed1t h\u01a1n khi s\u1eed d\u1ee5ng marketing offline v\u00ec h\u1ecd c\u00f3 th\u1ec3 cho kh\u00e1ch h\u00e0ng tr\u1ea3i nghi\u1ec7m s\u1ea3n ph\u1ea9m tr\u1ef1c ti\u1ebfp. Trong khi \u0111\u00f3, c\u00e1c s\u1ea3n ph\u1ea9m k\u1ef9 thu\u1eadt s\u1ed1, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn nh\u01b0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng ho\u1eb7c trang web th\u01b0\u1eddng \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb t\u1ed1t h\u01a1n qua ph\u01b0\u01a1ng ti\u1ec7n marketing online.\u00a0<\/span><\/p>\n

            \"C\u00e1c<\/p>\n

            C\u00e1c doanh nghi\u1ec7p n\u00ean d\u1ef1a v\u00e0o ng\u00e0nh s\u1ea3n ph\u1ea9m \u0111\u1ec3 l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

            Tuy nhi\u00ean, nh\u1eefng g\u1ee3i \u00fd n\u00e0y kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u00fang v\u00e0 \u0111\u1ee7. B\u1edfi v\u00ec c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 ng\u00e0nh ngh\u1ec1 c\u00f3 s\u1ef1 k\u1ebft h\u1ee3p v\u00e0 t\u01b0\u01a1ng t\u00e1c l\u1eabn nhau. Do \u0111\u00f3, s\u1ef1 l\u1ef1a ch\u1ecdn gi\u1eefa marketing online v\u00e0 offline ho\u1eb7c k\u1ebft h\u1ee3p c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c n\u00e0y c\u1ea7n \u0111\u01b0\u1ee3c xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng d\u1ef1a tr\u00ean nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 m\u1ee5c ti\u00eau kinh doanh, kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ng\u00e2n s\u00e1ch marketing c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

            Ph\u1ea1m vi ti\u1ebfp c\u1eadn<\/b><\/h3>\n

            Marketing online cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi, trong khi marketing offline th\u01b0\u1eddng gi\u1edbi h\u1ea1n trong khu v\u1ef1c \u0111\u1ecba l\u00fd c\u1ee5 th\u1ec3, ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ecba ph\u01b0\u01a1ng s\u1eed d\u1ee5ng nhi\u1ec1u h\u01a1n (Marketing91, 2021).<\/span><\/p>\n

            T\u00ednh t\u01b0\u01a1ng t\u00e1c<\/b><\/h3>\n

            Marketing online cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 email, chatbot, m\u1ea1ng x\u00e3 h\u1ed9i, v.v. Tuy nhi\u00ean, marketing offline v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c t\u00ednh t\u01b0\u01a1ng t\u00e1c cao th\u00f4ng qua c\u00e1c s\u1ef1 ki\u1ec7n, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ho\u1eb7c nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf (HubSpot, 2021).<\/span><\/p>\n

            \"Marketing<\/p>\n

            Marketing online v\u00e0 marketing offline \u0111\u1ec1u gi\u00fap kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau<\/p>\n<\/div>\n

            T\u00ednh \u0111a d\u1ea1ng c\u1ee7a ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/b><\/h3>\n

            Marketing online cung c\u1ea5p nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nhau, bao g\u1ed3m c\u00e1c trang web, blog, m\u1ea1ng x\u00e3 h\u1ed9i, email, tin nh\u1eafn v\u0103n b\u1ea3n, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn, video\u2026 \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 lu\u00f4n \u0111\u1ed5i m\u1edbi h\u00ecnh \u1ea3nh, c\u00e1ch th\u1ee9c ti\u1ebfp c\u1eadn, \u2026 \u0111\u1ec3 c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau. Theo b\u00e1o c\u00e1o c\u1ee7a Criteo (), vi\u1ec7c s\u1eed d\u1ee5ng \u0111a d\u1ea1ng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng trong chi\u1ebfn l\u01b0\u1ee3c marketing online \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee9c t\u0103ng tr\u01b0\u1edfng 50% doanh s\u1ed1 b\u00e1n h\u00e0ng, s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn t\u0103ng g\u1ea5p \u0111\u00f4i so v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng duy nh\u1ea5t m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng.<\/span><\/p>\n

            M\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb<\/b><\/h3>\n

            V\u1edbi m\u1ee5c ti\u00eau t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng nhanh ch\u00f3ng, marketing online l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t v\u00ec n\u00f3 cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi t\u1ec7p kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, n\u1ebfu doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e2u d\u00e0i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp, ch\u00e2n th\u00e0nh th\u00ec marketing offline c\u00f3 th\u1ec3 l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t h\u01a1n. Theo b\u00e1o c\u00e1o c\u1ee7a DMA (), vi\u1ec7c s\u1eed d\u1ee5ng marketing offline \u0111\u00e3 gi\u00fap doanh nghi\u1ec7p t\u1ea1o \u0111\u01b0\u1ee3c m\u1ed1i quan h\u1ec7 v\u1eefng ch\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng trung th\u00e0nh, ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng l\u1ee3i nhu\u1eadn trong th\u1eddi gian d\u00e0i.<\/span><\/p>\n

            \"M\u1ee5c<\/p>\n

            M\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p<\/p>\n<\/div>\n

            \u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3<\/b><\/h3>\n

            Theo Digital Marketing Institute (2021), marketing online cho ph\u00e9p doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 m\u1ed9t c\u00e1ch chi ti\u1ebft v\u00e0 ch\u00ednh x\u00e1c h\u01a1n th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch v\u00e0 \u0111o l\u01b0\u1eddng tr\u1ef1c tuy\u1ebfn. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 nh\u01b0 Google Analytics \u0111\u1ec3 theo d\u00f5i s\u1ed1 l\u01b0\u1ee3ng truy c\u1eadp trang web, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean website. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch marketing v\u00e0 \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

            Vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1eed d\u1ee5ng marketing online hay offline ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0: m\u1ee5c ti\u00eau kinh doanh v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p\u2026 Do \u0111\u00f3, doanh nghi\u1ec7p n\u00ean xem x\u00e9t k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn chi\u1ebfn l\u01b0\u1ee3c marketing online hay marketing offline ph\u00f9 h\u1ee3p. Ngo\u00e0i ra, v\u1edbi ti\u1ec1m n\u0103ng l\u1ee3i \u00edch c\u1ee7a c\u1ea3 hai chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, doanh nghi\u1ec7p c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p s\u1eed d\u1ee5ng marketing online v\u00e0 marketing offline \u0111\u1ec3 \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb v\u00e0 kinh doanh t\u1ed1i \u0111a.<\/span><\/p>\n

            Xem th\u00eam:\u00a0Nh\u1eefng gi\u1ea3i ph\u00e1p ti\u1ebft ki\u1ec7m chi ph\u00ed cho marketing online<\/strong><\/em><\/p>\n

            \u00a0<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Marketing l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i trong vi\u1ec7c ph\u00e1t tri\u1ec3n kinh doanh c\u1ee7a b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Trong b\u1ed1i c\u1ea3nh kinh t\u1ebf s\u1ed1 \u0111ang ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, marketing online d\u1ea7n tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn. Tuy nhi\u00ean, v\u1eabn c\u00f2n nh\u1eefng \u01b0u \u0111i\u1ec3m c\u1ee7a marketing offline m\u00e0 doanh nghi\u1ec7p kh\u00f4ng n\u00ean b\u1ecf qua.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54060"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54060"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54060\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}