{"id":54111,"date":"2023-12-20T10:00:36","date_gmt":"2023-12-20T03:00:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/inbound-marketing-va-outbound-marketing-vi-sao-inbound-marketing-dang-dan-thay-the-outbound-marketing-trong-thoi-dai-marketing-moi.html"},"modified":"2023-12-20T10:00:36","modified_gmt":"2023-12-20T03:00:36","slug":"inbound-marketing-va-outbound-marketing-vi-sao-inbound-marketing-dang-dan-thay-the-outbound-marketing-trong-thoi-dai-marketing-moi","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/inbound-marketing-va-outbound-marketing-vi-sao-inbound-marketing-dang-dan-thay-the-outbound-marketing-trong-thoi-dai-marketing-moi.html","title":{"rendered":"Inbound marketing v\u00e0 outbound marketing \u2013 V\u00ec sao inbound marketing \u0111ang d\u1ea7n thay th\u1ebf outbound marketing trong th\u1eddi \u0111\u1ea1i marketing m\u1edbi?"},"content":{"rendered":"
\n

Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, c\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng: inbound marketing v\u00e0 outbound marketing. M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang, v\u00e0 t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng doanh nghi\u1ec7p m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t. Tuy nhi\u00ean, trong th\u1eddi \u0111\u1ea1i 4.0, inbound marketing \u0111ang cho th\u1ea5y v\u1ecb th\u1ebf v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00ecnh khi \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u1ec3 thay th\u1ebf ph\u01b0\u01a1ng ph\u00e1p outbound marketing.<\/p>\n

\"Cu\u1ed9c<\/p>\n

Cu\u1ed9c \u0111ua gi\u1eefa inbound marketing v\u00e0 outbound marketing<\/p>\n<\/div>\n

Inbound marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Inbound marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chia s\u1ebb th\u00f4ng tin gi\u00e1 tr\u1ecb v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch n\u00e0y, ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, thay v\u00ec doanh nghi\u1ec7p ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a inbound marketing<\/b><\/h3>\n

Inbound marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3, c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m v\u00e0 l\u1ee3i \u00edch \u0111\u1ec3 doanh nghi\u1ec7p s\u1eed d\u1ee5ng, bao g\u1ed3m:<\/span><\/p>\n

T\u0103ng kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm: <\/b>V\u1edbi vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, inbound marketing gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c t\u00ecm ki\u1ebfm tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm nh\u01b0 Google, Bing\u2026 Theo b\u00e1o c\u00e1o c\u1ee7a Search Engine Journal (), h\u01a1n 60% c\u00e1c doanh nghi\u1ec7p cho bi\u1ebft inbound marketing gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm ki\u1ebfm c\u1ee7a h\u1ecd.<\/span><\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed: <\/b>So v\u1edbi ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, inbound marketing c\u00f3 chi ph\u00ed th\u1ea5p h\u01a1n v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. H\u01a1n 75% doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c chi ph\u00ed ti\u1ebfp th\u1ecb nh\u1edd s\u1eed d\u1ee5ng inbound marketing (Hubspot, 2021).<\/span><\/p>\n

T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng: <\/b>Inbound marketing t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng, gi\u00fap t\u1ea1o ra m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c v\u00e0 gi\u00fap t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Theo Hubspot (2021), h\u01a1n 80% c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd nh\u1edd s\u1eed d\u1ee5ng inbound marketing.<\/span><\/p>\n

T\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i: <\/b>B\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c, inbound marketing gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf. Theo Hubspot (2021), h\u01a1n 70% c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c t\u1ebf nh\u1edd s\u1eed d\u1ee5ng inbound marketing.<\/span><\/p>\n

\"Inbound<\/p>\n

Inbound marketing \u0111ang l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn<\/p>\n<\/div>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a inbound marketing<\/b><\/h3>\n

M\u1eb7c d\u00f9 inbound marketing c\u00f3 nhi\u1ec1u \u01b0u \u0111i\u1ec3m, mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p nh\u01b0ng n\u00f3 c\u0169ng c\u00f2n t\u1ed3n t\u1ea1i m\u1ed9t s\u1ed1 h\u1ea1n ch\u1ebf m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd nh\u01b0:<\/span><\/p>\n

Y\u00eau c\u1ea7u \u0111\u1ea7u t\u01b0 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c: <\/b>Inbound marketing y\u00eau c\u1ea7u doanh nghi\u1ec7p ph\u1ea3i t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 qu\u1ea3n l\u00fd ch\u1eb7t ch\u1ebd, li\u00ean k\u1ebft c\u00e1c k\u00eanh t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 ngu\u1ed3n l\u1ef1c v\u00e0 k\u1ef9 n\u0103ng ph\u00f9 h\u1ee3p \u0111\u1ec3 tri\u1ec3n khai v\u00e0 qu\u1ea3n l\u00fd chi\u1ebfn d\u1ecbch inbound marketing. H\u01a1n 60% c\u00e1c doanh nghi\u1ec7p cho bi\u1ebft \u0111\u00e2y l\u00e0 th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t khi tri\u1ec3n khai inbound marketing (Theo Hubspot, 2021)<\/span><\/p>\n

\u0110\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ed5i m\u1edbi li\u00ean t\u1ee5c: <\/b>V\u1edbi vi\u1ec7c c\u1ea1nh tranh ng\u00e0y c\u00e0ng kh\u1ed1c li\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng, inbound marketing \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i lu\u00f4n \u0111\u1ed5i m\u1edbi v\u00e0 c\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u1ec3 gi\u1eef \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng. C\u0169ng trong b\u00e1o c\u00e1o c\u1ee7a Hubspot (2021), h\u01a1n 45% doanh nghi\u1ec7p cho bi\u1ebft h\u1ecd g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c c\u1eadp nh\u1eadt n\u1ed9i dung inbound marketing th\u01b0\u1eddng xuy\u00ean.<\/span><\/p>\n

Outbound marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Outbound marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, t\u1eadp trung v\u00e0o vi\u1ec7c qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u00f4ng qua c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng nh\u01b0 truy\u1ec1n h\u00ecnh, radio, b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed, ho\u1eb7c c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u1ef1c ti\u1ebfp nh\u01b0 g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, nh\u1eafn tin\u2026 Outbound marketing c\u1ed1 g\u1eafng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u00f4ng qua c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a outbound marketing<\/b><\/h3>\n

Outbound marketing v\u1eabn l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3 trong m\u1ed9t s\u1ed1 tr\u01b0\u1eddng h\u1ee3p \u0111\u1eb7c bi\u1ec7t nh\u01b0 khi doanh nghi\u1ec7p c\u1ea7n ti\u1ebfp c\u1eadn v\u1edbi th\u1ecb tr\u01b0\u1eddng m\u1edbi. V\u00ec v\u1eady, doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00e2n nh\u1eafc l\u1ef1a ch\u1ecdn outbound marketing qua m\u1ed9t s\u1ed1 \u01b0u \u0111i\u1ec3m sau:<\/span><\/p>\n

Ti\u1ec1m n\u0103ng kh\u00e1ch h\u00e0ng r\u1ed9ng l\u1edbn: <\/b>Outbound marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch \u0111\u1ed3ng b\u1ed9 v\u00e0 c\u00f3 ph\u1ea1m vi r\u1ed9ng l\u1edbn, gi\u00fap n\u00e2ng cao t\u1ef7 l\u1ec7 nh\u1eadn bi\u1ebft s\u1ea3n ph\u1ea9m v\u00e0 ti\u1ebfp c\u1eadn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1ch h\u00e0ng (Theo Forbes, 2021).<\/span><\/p>\n

T\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u: <\/b>Theo b\u00e1o c\u00e1o c\u1ee7a\u00a0 Marketing91 (2021), s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c outbound marketing c\u00f3 th\u1ec3 gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, gi\u00fap n\u00e2ng cao kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u00e0m ph\u00e1n trong t\u01b0\u01a1ng lai.\u00a0<\/span><\/p>\n

T\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng: <\/b>Theo b\u00e1o c\u00e1o c\u1ee7a HubSpot , outbound marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng, nh\u1edd v\u00e0o c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng r\u1ed9ng r\u00e3i, gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1.\u00a0<\/span><\/p>\n

\"Outbound<\/p>\n

Outbound marketing ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c doanh nghi\u1ec7p m\u1edbi c\u1ea7n n\u00e2ng cao kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

Nh\u01b0\u1ee3c \u0111i\u1ec3m c\u1ee7a outbound marketing<\/b><\/h3>\n

M\u1ed9t s\u1ed1 \u0111i\u1ec3m h\u1ea1n ch\u1ebf c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb outbound marketing m\u00e0 doanh nghi\u1ec7p c\u1ea7n ch\u00fa \u00fd:<\/span><\/p>\n

Th\u00f4ng \u0111i\u1ec7p tr\u00e0n lan, kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng: <\/b>Outbound marketing c\u1ea7n \u0111\u1ea9y th\u00f4ng \u0111i\u1ec7p c\u1ee7a doanh nghi\u1ec7p \u0111\u1ebfn m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y d\u1eabn \u0111\u1ebfn t\u00e1c d\u1ee5ng ng\u01b0\u1ee3c v\u00ec th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 kh\u00f4ng ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, ch\u1ec9 c\u00f3 29% kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh.<\/span><\/p>\n

Chi ph\u00ed \u0111\u1eaft \u0111\u1ecf: <\/b>Trong , chi ph\u00ed qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh ti\u00eau t\u1ed1n $31,9 t\u1ef7 (Theo Direct Marketing Association\/DMA). C\u00f3 th\u1ec3 th\u1ea5y, c\u00e1c chi\u1ebfn d\u1ecbch outbound marketing \u0111\u00f2i h\u1ecfi s\u1ef1 \u0111\u1ea7u t\u01b0 l\u1edbn v\u1ec1 t\u00e0i ch\u00ednh v\u00ec c\u00e1c chi ph\u00ed n\u00e0y s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3 tr\u01b0\u1edbc to\u00e0n b\u1ed9 100% tr\u01b0\u1edbc khi doanh nghi\u1ec7p thu v\u1ec1 b\u1ea5t k\u1ef3 ngu\u1ed3n doanh thu n\u00e0o.\u00a0<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu: <\/b>\u0110\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng, c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng c\u00f3 th\u1ec3 tr\u1edf n\u00ean qu\u00e1 phi\u1ec1n to\u00e1i v\u00e0 g\u00e2y kh\u00f3 ch\u1ecbu. Nhi\u1ec1u kh\u00e1ch h\u00e0ng cho r\u1eb1ng c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o g\u00e2y phi\u1ec1n nhi\u1ec5u v\u00e0 l\u00e0m gi\u1ea3m tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. Theo Accenture, 41% kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ch\u1eb7n qu\u1ea3ng c\u00e1o \u0111\u1ec3 lo\u1ea1i b\u1ecf c\u00e1c qu\u1ea3ng c\u00e1o tr\u00ean trang web.<\/span><\/p>\n

Inbound marketing \u0111ang d\u1ea7n thay th\u1ebf outbound marketing trong th\u1eddi \u0111\u1ea1i m\u1edbi<\/b><\/h2>\n

T\u00ecm hi\u1ec3u c\u00e1c y\u1ebfu t\u1ed1 gi\u00fap inbound marketing n\u00e2ng t\u1ea7m v\u1ecb th\u1ebf so v\u1edbi outbound marketing, bao g\u1ed3m: s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet, thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c, kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet<\/b><\/h3>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet \u0111\u00e3 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho inbound marketing. Trong \u0111\u00f3, s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), Marketing Automation, n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng, c\u00f4ng c\u1ee5 v\u00e0 ngu\u1ed3n c\u1ea5p d\u1eef li\u1ec7u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t.<\/span><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI: <\/b>Theo b\u00e1o c\u00e1o c\u1ee7a MarketsandMarkets (2021), c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong inbound marketing \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd.<\/span><\/p>\n

Marketing Automation: <\/b>Marketing Automation l\u00e0 c\u00f4ng ngh\u1ec7 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng marketing c\u1ee7a m\u00ecnh. Theo b\u00e1o c\u00e1o c\u1ee7a Epsilon , marketing automation \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean cao trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Thay v\u00ec t\u1ea1o ra n\u1ed9i dung v\u00e0 ch\u1ea1y qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch th\u1ee7 c\u00f4ng, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng marketing automation \u0111\u1ec3 t\u0103ng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a m\u00ecnh.<\/span><\/p>\n

\"C\u00f4ng<\/p>\n

C\u00f4ng ngh\u1ec7 v\u00e0 internet \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i cho Inbound marketing b\u00f9ng n\u1ed5 s\u1ef1 ph\u00e1 tri\u1ec3n m\u1ea1nh m\u1ebd<\/p>\n<\/div>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng: <\/b>M\u1ed9t b\u00e1o c\u00e1o t\u1eeb App Annie (2021) \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng m\u1ee9c \u0111\u1ed9 s\u1eed d\u1ee5ng \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u00e3 t\u0103ng \u0111\u00e1ng k\u1ec3 trong th\u1eddi gian g\u1ea7n \u0111\u00e2y, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a inbound marketing tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng di \u0111\u1ed9ng. Theo Google (2021), h\u01a1n 60% c\u00e1c t\u00ecm ki\u1ebfm tr\u00ean trang web b\u00e2y gi\u1edd \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.\u00a0<\/span><\/p>\n

K\u1ebft h\u1ee3p s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 v\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u: <\/b>Theo Marketing Insider Group (), inbound marketing t\u1eadn d\u1ee5ng k\u1ebft h\u1ee3p c\u00f4ng ngh\u1ec7 v\u00e0 d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng v\u00e0 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. C\u00f4ng ngh\u1ec7 nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, h\u1ecdc m\u00e1y, t\u1ef1 \u0111\u1ed9ng h\u00f3a khi t\u00edch h\u1ee3p v\u1edbi d\u1eef li\u1ec7u gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u00f9y ch\u1ec9nh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/p>\n

Thay \u0111\u1ed5i trong c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Theo b\u00e1o c\u00e1o c\u1ee7a HubSpot (), kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean th\u00f4ng th\u00e1i h\u01a1n, h\u1ecd t\u00ecm ki\u1ebfm th\u00f4ng tin s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c tuy\u1ebfn tr\u01b0\u1edbc khi mua h\u00e0ng. V\u00ec v\u1eady, b\u1eb1ng c\u00e1ch nhanh ch\u00f3ng c\u1eadp nh\u1eadt, thay \u0111\u1ed5i c\u00e1c xu h\u01b0\u1edbng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, inbound marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn doanh nghi\u1ec7p.<\/span><\/p>\n

Ti\u1ebfp c\u1eadn th\u00f4ng qua influencer: <\/b>Influencer marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng. Theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Influencer Marketing Hub (2021), 90% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tin t\u01b0\u1edfng c\u00e1c \u0111\u00e1nh gi\u00e1 t\u1eeb influencer h\u01a1n l\u00e0 t\u1eeb qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

Ti\u1ebfp c\u1eadn th\u00f4ng qua n\u1ed9i dung video tr\u1ef1c tuy\u1ebfn: <\/b>N\u1ed9i dung video tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng, c\u1ea1nh tranh tr\u1ef1c ti\u1ebfp v\u1edbi n\u1ed9i dung video c\u1ee7a c\u00e1c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. Theo nghi\u00ean c\u1ee9u c\u1ee7a Wyzowl (2021), 86% doanh nghi\u1ec7p s\u1eed d\u1ee5ng video l\u00e0m c\u00f4ng c\u1ee5 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, trong \u0111\u00f3 93% doanh nghi\u1ec7p \u0111\u00e3 thu \u0111\u01b0\u1ee3c l\u1ee3i \u00edch.<\/span><\/p>\n

\"Inbound<\/p>\n

Inbound marketing c\u00f3 c\u00e1ch ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa h\u01a1n outbound marketing<\/p>\n<\/div>\n

T\u0103ng c\u01b0\u1eddng ti\u1ebfp c\u1eadn th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm: <\/b>Thay v\u00ec t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean c\u00e1c trang web \u0111\u00edch, hi\u1ec7n nay kh\u00e1ch h\u00e0ng \u0111ang ch\u1ee7 y\u1ebfu s\u1eed d\u1ee5ng Google, Bing, C\u1ed1c C\u1ed1c, .. \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5.<\/span><\/p>\n

Thay \u0111\u1ed5i c\u00e1ch ti\u1ebfp c\u1eadn th\u00f4ng qua email: <\/b>Email marketing v\u1eabn l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n quan tr\u1ecdng \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, tuy nhi\u00ean, c\u00e1ch ti\u1ebfp c\u1eadn email c\u0169ng \u0111\u00e3 thay \u0111\u1ed5i. Theo Campaign Monitor (2021), c\u00e1c email t\u01b0\u01a1ng t\u00e1c cao nh\u1ea5t hi\u1ec7n nay th\u01b0\u1eddng \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 \u0111\u00e1p \u1ee9ng v\u1edbi c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00e0 c\u00f3 t\u00ednh c\u00e1 nh\u00e2n h\u00f3a ho\u1eb7c c\u00f3 ch\u1ee7 \u0111\u1ec1 c\u1ea3m \u0111\u1ed9ng.<\/span><\/p>\n

Ti\u1ebfp c\u1eadn th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i: <\/b>Khi m\u1ea1ng x\u00e3 h\u1ed9i ph\u00e1t tri\u1ec3n, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd ch\u1ee7 y\u1ebfu t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng x\u00e3 h\u1ed9i. Theo We Are Social v\u00e0 Hootsuite (2021), c\u00f3 h\u01a1n 4,2 t\u1ef7 ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0 theo Sprout Social (2021), h\u01a1n 50% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. V\u00ec v\u1eady, vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng th\u00f4ng qua m\u1ea1ng x\u00e3 h\u1ed9i c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng.\u00a0<\/span><\/p>\n

Ti\u1ebfp c\u1eadn to\u00e0n di\u1ec7n, \u0111a n\u1ec1n t\u1ea3ng: <\/b>Inbound marketing cung c\u1ea5p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb k\u1ebft h\u1ee3p gi\u1eefa nhi\u1ec1u k\u00eanh tr\u1ef1c tuy\u1ebfn nh\u01b0 SEO, PPC, email marketing v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, \u2026 Thao Neil Patel (), vi\u1ec7c t\u00edch h\u1ee3p gi\u1eefa c\u00e1c k\u00eanh n\u00e0y gi\u00fap t\u0103ng kh\u1ea3 n\u0103ng t\u00ecm th\u1ea5y doanh nghi\u1ec7p tr\u00ean nhi\u1ec1u k\u00eanh kh\u00e1c nhau v\u00e0 t\u0103ng c\u01a1 h\u1ed9i t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/p>\n

T\u0103ng c\u01b0\u1eddng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng<\/b><\/h3>\n

Outbound marketing th\u01b0\u1eddng b\u1ecb ch\u1ec9 tr\u00edch v\u00ec qu\u00e1 t\u1eadp trung v\u00e0o vi\u1ec7c \u201c\u0111\u1ea9y\u201d th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng, thay v\u00ec t\u1eadp trung v\u00e0o vi\u1ec7c kh\u00e1ch h\u00e0ng t\u1ef1 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd quan t\u00e2m. Trong khi \u0111\u00f3, inbound marketing t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p m\u1ed9t c\u00e1ch t\u1ef1 nguy\u1ec7n.\u00a0<\/span><\/p>\n

T\u1eadp trung v\u00e0o n\u1ed9i dung v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: <\/b>Thay v\u00ec t\u1eadp trung v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 b\u00e1n h\u00e0ng, inbound marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1eefu \u00edch v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u00f3 th\u1ec3. Theo b\u00e1o c\u00e1o c\u1ee7a Demand Metric, 90% c\u00e1c doanh nghi\u1ec7p cho r\u1eb1ng vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1eefu \u00edch l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c inbound marketing c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

\u0110\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng: <\/b>Inbound marketing hi\u1ec3u v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c t\u1ea1o ra k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng. Theo Salesforce (2021), inbound marketing \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u00e1 nh\u00e2n h\u00f3a, cung c\u1ea5p n\u1ed9i dung gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi th\u01b0\u1eddng g\u1eb7p v\u00e0 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

\"Inbound<\/p>\n

Inbound marketing t\u1ea1o ra nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u h\u01a1n<\/p>\n<\/div>\n

S\u1eed d\u1ee5ng tr\u1ee3 l\u00fd \u1ea3o v\u00e0 chatbot: <\/b>C\u00f4ng ngh\u1ec7 \u0111ang gi\u00fap t\u0103ng c\u01b0\u1eddng t\u00ednh t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong inbound marketing. Theo Forbes (2021), s\u1eed d\u1ee5ng tr\u1ee3 l\u00fd \u1ea3o v\u00e0 chatbot \u0111\u1ec3 h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng trong inbound marketing, gi\u00fap t\u0103ng t\u00ednh ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng trong vi\u1ec7c gi\u1ea3i \u0111\u00e1p c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

T\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng: <\/b>Inbound marketing \u0111ang thay \u0111\u1ed5i \u0111\u1ec3 t\u1eadp trung v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u m\u1edbi c\u1ee7a h\u1ecd. Theo PwC (2021), kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a th\u00f4ng qua c\u00e1c k\u00eanh tr\u1ef1c tuy\u1ebfn. Inbound marketing \u0111ang th\u00edch nghi \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u n\u00e0y v\u00e0 t\u1ea1o ra m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

T\u1ea1o n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c: <\/b>Inbound marketing cung c\u1ea5p n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c (video, \u1ea3nh, b\u00e0i vi\u1ebft blog ho\u1eb7c minigame, \u2026.) thay v\u00ec n\u1ed9i dung t\u0129nh. N\u00f3i chung, n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c gi\u00fap t\u0103ng t\u00ednh t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng t\u1ea1o ra m\u1ed1i quan t\u00e2m \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p Forbes ().<\/span><\/p>\n

Inbound v\u00e0 outbound marketing l\u00e0 hai ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn kh\u00e1c nhau trong kinh doanh v\u00e0 ti\u1ebfp th\u1ecb. Trong khi inbound marketing t\u1eadp trung v\u00e0o vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng th\u00f4ng qua vi\u1ec7c t\u1ea1o ra n\u1ed9i dung h\u1eefu \u00edch v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec outbound marketing t\u1eadp trung v\u00e0o vi\u1ec7c ti\u1ebfp c\u1eadn s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng th\u00f4ng qua qu\u1ea3ng c\u00e1o, tuy\u00ean truy\u1ec1n v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c.<\/span><\/p>\n

M\u1eb7c d\u00f9 c\u1ea3 hai ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 nh\u01b0\u1ee3c \u0111i\u1ec3m ri\u00eang, tuy nhi\u00ean, inbound marketing \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n trong th\u1eddi \u0111\u1ea1i s\u1ed1. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea7u t\u01b0 nhi\u1ec1u ngu\u1ed3n l\u1ef1c h\u01a1n, t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Trong l\u0129nh v\u1ef1c ti\u1ebfp th\u1ecb, c\u00f3 hai ph\u01b0\u01a1ng ph\u00e1p ch\u00ednh \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng: inbound marketing v\u00e0 outbound marketing. M\u1ed7i ph\u01b0\u01a1ng ph\u00e1p n\u00e0y c\u00f3 nh\u1eefng \u01b0u \u0111i\u1ec3m v\u00e0 h\u1ea1n ch\u1ebf ri\u00eang, v\u00e0 t\u00f9y thu\u1ed9c v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng doanh nghi\u1ec7p m\u00e0 h\u1ecd c\u00f3 th\u1ec3 ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t. Tuy nhi\u00ean, trong th\u1eddi \u0111\u1ea1i 4.0, inbound marketing \u0111ang cho th\u1ea5y v\u1ecb th\u1ebf v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a m\u00ecnh khi \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p l\u1ef1a ch\u1ecdn \u0111\u1ec3 thay th\u1ebf ph\u01b0\u01a1ng ph\u00e1p outbound marketing.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54111"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54111"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54111\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}