{"id":54122,"date":"2023-12-20T10:02:36","date_gmt":"2023-12-20T03:02:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cach-tao-mot-chien-dich-email-marketing-thanh-cong.html"},"modified":"2023-12-20T10:02:36","modified_gmt":"2023-12-20T03:02:36","slug":"cach-tao-mot-chien-dich-email-marketing-thanh-cong","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cach-tao-mot-chien-dich-email-marketing-thanh-cong.html","title":{"rendered":"C\u00e1ch t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing th\u00e0nh c\u00f4ng"},"content":{"rendered":"
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Email Marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi n\u1ed9i dung \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 hay ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng th\u00ec b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i bi\u1ebft: C\u00e1ch t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing th\u00e0nh c\u00f4ng.<\/span><\/p>\n

Xem th\u00eam:\u00a0C\u00e1ch t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing th\u00e0nh c\u00f4ng<\/strong><\/em><\/p>\n

C\u00e1ch t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing th\u00e0nh c\u00f4ng<\/b><\/span><\/h2>\n

M\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing th\u00e0nh c\u00f4ng s\u1ebd bao g\u1ed3m c\u00e1c y\u1ebfu t\u1ed1 sau:<\/span><\/p>\n

X\u00e2y d\u1ef1ng danh s\u00e1ch email<\/b><\/span><\/h3>\n

Tr\u01b0\u1edbc khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch email marketing th\u00e0nh c\u00f4ng, b\u1ea1n s\u1ebd th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t lo\u1ea1t danh s\u00e1ch c\u00e1c email kh\u00e1ch h\u00e0ng. M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng danh s\u00e1ch email kh\u00e1ch h\u00e0ng \u0111\u1ea1t chu\u1ea9n l\u00e0:<\/span><\/p>\n

    \n
  • Lo\u1ea1i b\u1ecf email kh\u00e1ch h\u00e0ng unsubscribe ho\u1eb7c spam<\/span><\/li>\n
  • Lo\u1ea1i b\u1ecf email kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong kho\u1ea3ng t\u1eeb 3 \u2013 6 th\u00e1ng\u00a0<\/span><\/li>\n
  • Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng lo\u1ea1i email marketing s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi\u00a0<\/span><\/li>\n
  • G\u1eedi email k\u00edch ho\u1ea1t t\u00e0i kho\u1ea3n \u0111\u1ec3 xem x\u00e9t email \u0111\u00f3 c\u00f2n ho\u1ea1t \u0111\u1ed9ng hay kh\u00f4ng<\/span><\/li>\n<\/ul>\n

    Tr\u00ean th\u1ef1c t\u1ebf, n\u1ebfu b\u1ea1n x\u00e2y d\u1ef1ng danh s\u00e1ch email \u0111\u1ea1t chu\u1ea9n, b\u1ea1n s\u1ebd c\u00f3 th\u1ec3 gia t\u0103ng t\u1ef7 l\u1ec7 click email, t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng,\u2026 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n, b\u00ean c\u1ea1nh vi\u1ec7c l\u1ecdc danh s\u00e1ch email kh\u00e1ch h\u00e0ng c\u0169ng gi\u00fap b\u1ea1n gi\u1ea3m thi\u1ec3u r\u1ee7i ro b\u1ecb Google \u0111\u00e1nh gi\u00e1 v\u00e0o t\u00ecnh tr\u1ea1ng email spam. H\u01a1n n\u1eefa, vi\u1ec7c x\u00e2y d\u1ef1ng danh s\u00e1ch email c\u00f2n gi\u00fap b\u1ea1n g\u1eedi n\u1ed9i dung c\u00e1 nh\u00e2n ho\u00e1 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac, t\u0103ng t\u1ef7 l\u1ec7 m\u1edf mail v\u00e0 t\u01b0\u01a1ng t\u00e1c l\u1ea1i.<\/span><\/p>\n

    \"C\u00e1ch<\/p>\n

    C\u00e1ch t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing th\u00e0nh c\u00f4ng<\/span><\/p>\n<\/div>\n

    Nh\u1eefng c\u00e1ch sau \u0111\u00e2y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng ngay t\u1ea1i website \u0111\u00f3 l\u00e0:\u00a0<\/span><\/p>\n

      \n
    • S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 popups thu h\u00fat ng\u01b0\u1eddi d\u00f9ng<\/span><\/li>\n
    • \u0110\u1eb7t form \u0111\u0103ng k\u00fd t\u1ea1i trang ch\u1ee7, landing page ho\u1eb7c c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nh\u01b0 sidebar, header, footer,.. c\u1ee7a trang web<\/span><\/li>\n
    • T\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao, c\u00f3 gi\u00e1 tr\u1ecb (ebook, checklist, b\u00e1o c\u00e1o,\u2026) k\u00edch th\u00edch ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng \u201c\u0111i\u1ec1n email\u201d \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c n\u1ed9i dung h\u1ea5p d\u1eabn n\u00e0y.<\/span><\/li>\n<\/ul>\n

      X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng tr\u01b0\u1edbc khi tri\u1ec3n khai chi\u1ebfn d\u1ecbch email marketing\u00a0<\/b><\/span><\/h3>\n

      M\u1ed9t chi\u1ebfn d\u1ecbch email marketing s\u1ebd bao g\u1ed3m nhi\u1ec1u b\u01b0\u1edbc v\u00e0 n\u1ebfu b\u1ea1n mu\u1ed1n chi\u1ebfn d\u1ecbch n\u00e0y th\u00e0nh c\u00f4ng th\u00ec ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u00e1c b\u01b0\u1edbc trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng hi\u1ec7u qu\u1ea3. Tuy nhi\u00ean, \u0111\u1ec3 tri\u1ec3n khai \u0111\u01b0\u1ee3c t\u1eebng b\u01b0\u1edbc c\u1ee5 th\u1ec3 nh\u01b0 tr\u00ean th\u00ec b\u1ea1n c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng.<\/span><\/p>\n

      M\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau th\u01b0\u1eddng th\u1ea5y trong chi\u1ebfn l\u01b0\u1ee3c email marketing l\u00e0:<\/span><\/p>\n

        \n
      • T\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c, l\u01b0\u1ee3ng truy c\u1eadp website<\/span><\/li>\n
      • T\u0103ng t\u1ef7 l\u1ec7 m\u1edf th\u01b0\u00a0<\/span><\/li>\n
      • T\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng tham gia\/ \u0111\u0103ng k\u00fd m\u1edbi<\/span><\/li>\n
      • X\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec ni\u1ec1m tin, t\u01b0\u01a1ng t\u00e1c t\u1eeb t\u1ec7p kh\u00e1ch h\u00e0ng \u0111\u00e3 \u0111\u0103ng k\u00fd<\/span><\/li>\n
      • C\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 \u0111\u0103ng k\u00fd l\u1ea1i t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00e3 hu\u1ef7 \u0111\u0103ng k\u00fd tr\u01b0\u1edbc \u0111\u00f3<\/span><\/li>\n<\/ul>\n

        T\u1eeb vi\u1ec7c x\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng, b\u1ea1n s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch, hi\u1ec3u r\u00f5 nguy\u00ean nh\u00e2n \u0111\u1eb1ng sau c\u00e1c ch\u1ec9 s\u1ed1 v\u00e0 k\u1ecbp th\u1eddi \u0111\u01b0a ra gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p.\u00a0\u00a0<\/span><\/p>\n

        Ch\u1ecdn lo\u1ea1i email marketing b\u1ea1n mu\u1ed1n s\u1eed d\u1ee5ng<\/b><\/span><\/h3>\n

        Khi \u0111\u00e3 c\u00f3 \u0111\u01b0\u1ee3c danh s\u00e1ch email ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3, \u0111i\u1ec1u b\u1ea1n c\u1ea7n l\u00e0m ti\u1ebfp theo \u0111\u00f3 l\u00e0 ch\u1ecdn lo\u1ea1i email th\u00edch h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng n\u00e0y.<\/span><\/p>\n

        C\u00e1c lo\u1ea1i email marketing:<\/span><\/p>\n

          \n
        • Email qu\u1ea3ng c\u00e1o: \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i\u00a0<\/span><\/li>\n
        • Email th\u00f4ng b\u00e1o: \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi th\u00f4ng b\u00e1o s\u1ef1 ki\u1ec7n ho\u1eb7c nh\u1eefng thay \u0111\u1ed5i trong ch\u00ednh s\u00e1ch doanh nghi\u1ec7p\u00a0<\/span><\/li>\n
        • Email x\u00e1c nh\u1eadn: \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong vi\u1ec7c x\u00e1c nh\u1eadn \u0111\u01a1n h\u00e0ng, x\u00e1c nh\u1eadn \u0111\u0103ng k\u00fd ho\u1eb7c d\u00f9ng th\u1eed s\u1ea3n ph\u1ea9m<\/span><\/li>\n
        • Email b\u1ea3ng tin: \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng khi chia s\u1ebb tin t\u1ee9c trong nghi\u00ean c\u1ee9u, \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi<\/span><\/li>\n
        • \u2026..<\/span><\/li>\n<\/ul>\n

          Do \u0111\u00f3, h\u00e3y t\u00ecm hi\u1ec3u xem c\u00f3 t\u1ea5t c\u1ea3 bao nhi\u00eau lo\u1ea1i email marketing kh\u00e1c nhau v\u00e0 c\u00e1ch th\u1ee9c s\u1eed d\u1ee5ng c\u1ee7a t\u1eebng lo\u1ea1i nh\u01b0 th\u1ebf n\u00e0o? Ch\u1ec9 c\u00f3 nh\u01b0 v\u1eady, b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh \u0111\u00fang insight, nhu c\u1ea7u v\u00e0 m\u1ee5c \u0111\u00edch \u0111\u01b0\u1ee3c.<\/span><\/p>\n

          V\u00ed d\u1ee5: \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai g\u1eedi lo\u1ea1i email qu\u1ea3ng c\u00e1o. \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng quan t\u00e2m \u0111\u1ebfn ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00f4ng ty hay c\u00e1c s\u1ef1 ki\u1ec7n n\u1ed5i b\u1eadt, b\u1ea1n c\u00f3 th\u1ec3 tri\u1ec3n khai ti\u1ebfp th\u1ecb email b\u1ea3ng tin.<\/span><\/p>\n

          Thi\u1ebft k\u1ebf email marketing d\u1ef1a v\u00e0o email templates<\/b><\/span><\/h3>\n

          M\u1ed9t c\u00e2u h\u1ecfi \u0111\u01b0\u1ee3c \u0111\u1eb7t ra: Gi\u1eefa m\u1ed9t email c\u00f3 qu\u00e1 nhi\u1ec1u ch\u1eef c\u00e1i v\u1edbi m\u1ed9t email \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf xen k\u1ebd gi\u1eefa h\u00ecnh \u1ea3nh v\u00e0 ch\u1eef vi\u1ebft ch\u1ec9 ch\u1ee9a n\u1ed9i dung ch\u00ednh th\u00ec b\u1ea1n s\u1ebd \u01b0u ti\u00ean ho\u1eb7c th\u00edch th\u00fa email n\u00e0o h\u01a1n?<\/span><\/p>\n

          B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng email templates s\u1ebd gi\u00fap thi\u1ebft k\u1ebf c\u1ee7a b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt v\u00e0 \u1ea5n t\u01b0\u1ee3ng h\u01a1n. Theo \u0111\u00f3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb thi\u1ebft k\u1ebf email d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc ph\u00e2n c\u1ea5p tr\u1ef1c quan, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 h\u1ecd c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u01b0\u1edbng m\u1eaft nh\u00ecn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng theo th\u1ee9 t\u1ef1 ho\u1eb7c c\u00e1ch m\u00e0 h\u1ecd mong mu\u1ed1n. V\u00ec th\u1ebf m\u00e0 vi\u1ec7c truy\u1ec1n t\u1ea3i n\u1ed9i dung ch\u00ednh \u0111\u1ebfn ng\u01b0\u1eddi d\u00f9ng tr\u1edf n\u00ean nhanh g\u1ecdn v\u00e0 d\u1ec5 hi\u1ec3u h\u01a1n.<\/span><\/p>\n

          \"Thi\u1ebft<\/p>\n

          Thi\u1ebft k\u1ebf email marketing d\u1ef1a v\u00e0o email templates<\/span><\/p>\n<\/div>\n

          Duy tr\u00ec m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p<\/b><\/span><\/h3>\n

          \u0110\u1ec3 duy tr\u00ec m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c ph\u00f9 h\u1ee3p, b\u1ea1n n\u00ean c\u00f3 m\u1ed9t chu\u1ed7i email \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb c\u00e1c n\u1ed9i dung mang t\u00ednh k\u1ebft n\u1ed1i nh\u01b0 sau:<\/span><\/p>\n

            \n
          • Nh\u1eafc nh\u1edf ng\u01b0\u1eddi \u0111\u0103ng k\u00fd r\u1eb1ng h\u1ecd \u0111\u00e3 \u0111\u1ec3 qu\u00ean m\u1ed9t s\u1ed1 m\u1eb7t h\u00e0ng trong gi\u1ecf kh\u00e1 l\u00e2u\u00a0<\/span><\/li>\n
          • G\u1eedi m\u1ed9t s\u1ed1 m\u00e3 gi\u1ea3m gi\u00e1 c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng khi thanh to\u00e1n\u00a0<\/span><\/li>\n
          • T\u1ea1o s\u1ef1 kh\u1ea9n c\u1ea5p r\u1eb1ng gi\u1ecf h\u00e0ng c\u1ee7a h\u1ecd ho\u1eb7c c\u00e1c m\u00e3 gi\u1ea3m gi\u00e1 s\u1eafp h\u1ebft h\u1ea1n.<\/span><\/li>\n<\/ul>\n

            B\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y cho nhi\u1ec1u lo\u1ea1i chi\u1ebfn d\u1ecbch email marketing kh\u00e1c nhau. Tuy nhi\u00ean, b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i c\u00e2n nh\u1eafc th\u1eadt k\u1ef9 l\u01b0\u1ee1ng s\u1ed1 l\u1ea7n g\u1eedi email trong ng\u00e0y\/ tu\u1ea7n\/ th\u00e1ng. B\u1edfi, kho\u1ea3ng c\u00e1ch gi\u1eefa vi\u1ec7c theo d\u00f5i v\u00e0 g\u00e2y phi\u1ec1n nhi\u1ec5u l\u00e0 r\u1ea5t mong manh. Nhi\u1ec1u kh\u1ea3 n\u0103ng b\u1ea1n s\u1ebd tr\u1ef1c ti\u1ebfp b\u1ecb \u0111\u00e1nh d\u1ea5u spam b\u1edfi ESP ho\u1eb7c unsubscribe t\u1eeb ng\u01b0\u1eddi \u0111\u0103ng k\u00ed l\u00e0 r\u1ea5t cao.<\/span><\/p>\n

            \u0110\u1ea3m b\u1ea3o kh\u00f4ng vi ph\u1ea1m c\u00e1c thu\u1eadt to\u00e1n email<\/b><\/span><\/h3>\n

            C\u00e1c thu\u1eadt to\u00e1n email s\u1ebd l\u00e0 nh\u1eefng tr\u1edf ng\u1ea1i l\u1edbn trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 n\u1eb1m trong m\u1ee5c th\u01b0 r\u00e1c ho\u1eb7c th\u1eadm ch\u00ed b\u1ecb ph\u1ea1t n\u1eb7ng n\u1ebfu vi ph\u1ea1m thu\u1eadt to\u00e1n n\u00e0y \u2013 \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed7i lo \u0111\u00e1ng s\u1ee3 c\u1ee7a m\u1ecdi marketer.\u00a0<\/span><\/p>\n

            Sau \u0111\u00e2y l\u00e0 c\u00e1c m\u1eb9o gi\u00fap b\u1ea1n tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c vi ph\u1ea1m c\u1ee7a thu\u1eadt to\u00e1n email:<\/span><\/p>\n

              \n
            • \u0110\u1eebng mua danh s\u00e1ch email c\u00f3 s\u1eb5n<\/span><\/li>\n
            • Kh\u00f4ng t\u1ef1 \u0111\u1ed9ng th\u00eam ng\u01b0\u1eddi v\u00e0o danh s\u00e1ch email khi ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 insight, nhu c\u1ea7u c\u0169ng nh\u01b0 h\u00e0nh \u0111\u1ed9ng tham gia m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng\u00a0<\/span><\/li>\n
            • \u0110\u1ea3m b\u1ea3o email ph\u1ea3i c\u00f3 n\u00fat hu\u1ef7 \u0111\u0103ng k\u00fd \u0111\u1ec3 gi\u1ea3m thi\u1ec3u t\u1ef7 l\u1ec7 email b\u1ecb \u0111\u01b0a v\u00e0o m\u1ee5c spam\u00a0<\/span><\/li>\n
            • Kh\u00f4ng s\u1eed d\u1ee5ng ng\u00f4n ng\u1eef nh\u1ea1y c\u1ea3m, n\u1ed9i dung l\u1eeba \u0111\u1ea3o trong email\u00a0<\/span><\/li>\n
            • C\u1ea3i thi\u1ec7n t\u00ean mi\u1ec1n email t\u1ed1t h\u01a1n v\u00e0 \u0111\u1eb7t t\u00ean ng\u01b0\u1eddi g\u1eedi th\u1ec3 hi\u1ec7n \u0111\u1ed9 tin c\u1eady, uy t\u00edn cao<\/span><\/li>\n
            • \u2026..<\/span><\/li>\n<\/ul>\n

              B\u1ea1n c\u00f3 th\u1ec3 ki\u1ec3m tra, x\u00e1c th\u1ef1c email c\u1ee7a m\u00ecnh th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0: <\/span>DKIM <\/b>(DomainKeys Identified Mail), <\/span>SPF<\/b> (Sender Policy Framework), <\/span>Sender ID<\/b> v\u00e0 <\/span>DMARC.<\/b><\/span><\/p>\n

              Ki\u1ec3m tra l\u1ed7i tr\u01b0\u1edbc khi g\u1eedi<\/b><\/span><\/h3>\n

              S\u1ef1 chu \u0111\u00e1o v\u00e0 chuy\u00ean nghi\u1ec7p c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n th\u00f4ng qua n\u1ed9i dung ch\u1ec9nh chu, kh\u00f4ng sai s\u00f3t c\u00e1c l\u1ed7i nh\u1ecf nh\u01b0:\u00a0<\/span><\/p>\n

                \n
              • L\u1ed7i ch\u00ednh t\u1ea3, l\u1ed7i \u0111\u00e1nh m\u00e1y\u00a0<\/span><\/li>\n
              • L\u1ed7i li\u00ean k\u1ebft kh\u00f4ng th\u1ec3 truy c\u1eadp, qu\u00ean ch\u00e8n li\u00ean k\u1ebft ho\u1eb7c ch\u00e8n sai li\u00ean k\u1ebft<\/span><\/li>\n
              • L\u1ed7i \u0111\u1ecbnh d\u1ea1ng v\u0103n b\u1ea3n,\u2026<\/span><\/li>\n<\/ul>\n

                Do \u0111\u00f3 m\u00e0 vi\u1ec7c ki\u1ec3m tra nh\u1eefng sai s\u00f3t tr\u01b0\u1edbc khi g\u1eedi s\u1ebd gi\u00fap b\u1ea1n gi\u1eef \u0111\u01b0\u1ee3c h\u00ecnh \u1ea3nh \u0111\u1eb9p trong m\u1eaft ng\u01b0\u1eddi \u0111\u0103ng k\u00fd.<\/span><\/p>\n

                Th\u1eed nghi\u1ec7m A\/B<\/b><\/span><\/h3>\n

                Kh\u00f4ng c\u00f3 m\u1ed9t kh\u00e1i ni\u1ec7m n\u00e0o g\u1ecdi l\u00e0 email \u201cho\u00e0n h\u1ea3o\u201d. Nh\u01b0ng b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfn g\u1ea7n \u0111\u1ebfn vi\u1ec7c t\u1ea1o m\u1ed9t email ch\u1ec9nh chu h\u01a1n n\u1ebfu b\u1ea1n ki\u1ec3m tra email c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi g\u1eedi \u0111i.<\/span><\/p>\n

                Th\u1eed nghi\u1ec7m A\/B l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p cho ph\u00e9p b\u1ea1n th\u1eed nghi\u1ec7m email v\u1edbi hai phi\u00ean b\u1ea3n kh\u00e1c nhau th\u00f4ng qua c\u00e1ch g\u1eedi t\u1eebng phi\u00ean b\u1ea3n n\u00e0y cho m\u1ed9t nh\u00f3m nh\u1ecf \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. D\u1ef1a tr\u00ean nh\u1eefng s\u1ed1 li\u1ec7u v\u00e0 k\u1ebft qu\u1ea3 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 xem x\u00e9t r\u1eb1ng phi\u00ean b\u1ea3n n\u00e0o s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n v\u00e0 quy\u1ebft \u0111\u1ecbnh g\u1eedi phi\u00ean b\u1ea3n \u0111\u00f3 \u0111\u1ebfn v\u1edbi danh s\u00e1ch email c\u1ee7a m\u00ecnh.<\/span><\/p>\n

                H\u01a1n n\u1eefa, th\u00f4ng qua vi\u1ec7c th\u1eed nghi\u1ec7m A\/B n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u1ecd, c\u00e1ch m\u00e0 h\u1ecd t\u01b0\u01a1ng t\u00e1c c\u0169ng nh\u01b0 h\u1ecd th\u00edch ho\u1eb7c kh\u00f4ng th\u00edch \u0111i\u1ec1u g\u00ec. V\u1ec1 l\u00e2u d\u00e0i nh\u1eefng c\u1ea3i thi\u1ec7n n\u00e0y s\u1ebd gi\u00fap chi\u1ebfn d\u1ecbch email marketing d\u1ea7n \u0111i v\u00e0o \u1ed5n \u0111\u1ecbnh v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.\u00a0<\/span><\/p>\n

                Th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng\u00a0<\/b><\/span><\/h3>\n

                Theo th\u1ed1ng k\u00ea c\u1ee7a <\/span>Movable Ink cho th\u1ea5y, kho\u1ea3ng 66% c\u00e1c email \u0111\u01b0\u1ee3c m\u1edf tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u1eb7c bi\u1ec7t nhi\u1ec1u nh\u1ea5t l\u00e0 \u1edf smartphone. <\/span>\u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a r\u1eb1ng, n\u1ebfu b\u1ea1n kh\u00f4ng thi\u1ebft k\u1ebf email th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 m\u1ed9t s\u1ed1 l\u01b0\u1ee3ng l\u1edbn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/span><\/p>\n

                \"X\u00e2y<\/p>\n

                X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c Email Marketing th\u00e2n thi\u1ec7n ng\u01b0\u1eddi d\u00f9ng<\/span><\/p>\n<\/div>\n

                M\u1ed9t \u0111i\u1ec1u kh\u00e1c kh\u00f4ng k\u00e9m quan tr\u1ecdng m\u00e0 b\u1ea1n c\u1ea7n l\u01b0u \u00fd l\u00e0 landing page, trang ch\u1ee7\u2026 c\u1ee7a website c\u0169ng ph\u1ea3i \u0111\u01b0\u1ee3c th\u00e2n thi\u1ec7n v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng. B\u1edfi, n\u1ebfu ng\u01b0\u1eddi d\u00f9ng nh\u1ea5p v\u00e0o li\u00ean k\u1ebft \u0111\u01b0\u1ee3c d\u1eabn nh\u01b0ng trang web kh\u00f4ng t\u01b0\u01a1ng th\u00edch v\u1edbi thi\u1ebft b\u1ecb c\u1ee7a h\u1ecd, h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu th\u1eadm ch\u00ed l\u00e0 c\u00f3 \u00e1c c\u1ea3m ngay v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

                Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 thi\u1ebft l\u1eadp t\u1ef1 \u0111\u1ed9ng ho\u00e1 nh\u1eb1m \u0111\u01a1n gi\u1ea3n ho\u00e1 quy tr\u00ecnh ti\u1ebfp th\u1ecb. T\u1ea5t c\u1ea3 nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n l\u00e0m \u0111\u00f3 l\u00e0 t\u1ea1o email, sau \u0111\u00f3 \u0111\u1eb7t tr\u00ecnh k\u00edch ho\u1ea1t, th\u1eddi gian g\u1eedi v\u00e0 c\u00f2n l\u1ea1i l\u00e0 ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng ho\u00e1 s\u1ebd th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c n\u00e0y.<\/span><\/p>\n

                C\u00e1c th\u00f4ng s\u1ed1, t\u1ef7 l\u1ec7 c\u1ea7n l\u01b0u \u00fd khi \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch Email Marketing hi\u1ec7u qu\u1ea3<\/b><\/span><\/h2>\n

                D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 t\u1ef7 l\u1ec7 m\u00e0 b\u1ea1n c\u1ea7n theo d\u00f5i \u0111\u1ec3 bi\u1ebft r\u1eb1ng chi\u1ebfn d\u1ecbch email marketing c\u1ee7a m\u00ecnh c\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng?<\/span><\/p>\n

                \"C\u00e1c<\/p>\n

                C\u00e1c th\u00f4ng s\u1ed1, t\u1ef7 l\u1ec7 c\u1ea7n l\u01b0u \u00fd khi \u0111\u00e1nh gi\u00e1 chi\u1ebfn d\u1ecbch Email Marketing hi\u1ec7u qu\u1ea3<\/span><\/p>\n<\/div>\n

                  \n
                • T\u1ef7 l\u1ec7 m\u1edf:<\/em> Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft s\u1ed1 l\u1ea7n m\u1edf trung b\u00ecnh m\u00e0 email c\u1ee7a b\u1ea1n nh\u1eadn \u0111\u01b0\u1ee3c. Qua \u0111\u00f3 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ph\u00e2n t\u00edch hi\u1ec7u qu\u1ea3 c\u1ee7a t\u00ean ng\u01b0\u1eddi g\u1eedi, d\u00f2ng ch\u1ee7 \u0111\u1ec1 email v\u00e0 v\u0103n b\u1ea3n tr\u01b0\u1edbc ti\u00eau \u0111\u1ec1 (\u0111o\u1ea1n m\u00e3 c\u00f3 th\u1ec3 xem \u0111\u01b0\u1ee3c ngay sau d\u00f2ng ch\u1ee7 \u0111\u1ec1 trong nhi\u1ec1u \u1ee9ng d\u1ee5ng email).<\/span><\/li>\n
                • T\u1ef7 l\u1ec7 nh\u1ea5p:<\/em> Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft s\u1ed1 l\u1ea7n trung b\u00ecnh ng\u01b0\u1eddi \u0111\u0103ng k\u00fd s\u1ebd nh\u1ea5p v\u00e0o li\u00ean k\u1ebft ho\u1eb7c CTA b\u00ean trong email. \u0110\u00e2y l\u00e0 m\u1ed9t s\u1ed1 li\u1ec7u quan tr\u1ecdng gi\u00fap b\u1ea1n hi\u1ec3u m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a email.<\/span><\/li>\n
                • T\u1ef7 l\u1ec7 tho\u00e1t:<\/em> Ch\u1ec9 s\u1ed1 n\u00e0y cho bi\u1ebft t\u1ef7 l\u1ec7 ph\u1ea7n tr\u0103m ng\u01b0\u1eddi li\u00ean h\u1ec7\/ \u0111\u0103ng k\u00fd kh\u00f4ng nh\u1eadn \u0111\u01b0\u1ee3c email. T\u1ef7 l\u1ec7 tho\u00e1t cao c\u00f3 th\u1ec3 cho th\u1ea5y r\u1eb1ng danh s\u00e1ch email c\u1ee7a b\u1ea1n ch\u1ee9a \u0111\u1ea7y c\u00e1c \u0111\u1ecba ch\u1ec9 li\u00ean h\u1ec7 kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng, gi\u1ea3 m\u1ea1o, l\u1ed7i th\u1eddi ho\u1eb7c b\u1ea1n c\u1ea7n thay \u0111\u1ed5i nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 email c\u1ee7a m\u00ecnh.<\/span><\/li>\n
                • H\u1ee7y \u0111\u0103ng k\u00fd:<\/em> \u0110i\u1ec1u n\u00e0y cho b\u1ea1n th\u1ea5y s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 h\u1ee7y \u0111\u0103ng k\u00fd kh\u1ecfi danh s\u00e1ch email c\u1ee7a b\u1ea1n. S\u1ed1 l\u01b0\u1ee3t h\u1ee7y \u0111\u0103ng k\u00fd cao c\u00f3 th\u1ec3 cho th\u1ea5y r\u1eb1ng n\u1ed9i dung email c\u1ee7a b\u1ea1n kh\u00f4ng li\u00ean quan \u0111\u1ebfn ng\u01b0\u1eddi \u0111\u0103ng k\u00fd ho\u1eb7c email c\u1ee7a b\u1ea1n kh\u00f4ng \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/li>\n
                • Khi\u1ebfu n\u1ea1i v\u1ec1 th\u01b0 r\u00e1c:<\/em>\u00a0 \u0110i\u1ec1u n\u00e0y cho b\u1ea1n bi\u1ebft s\u1ed1 l\u1ea7n email c\u1ee7a b\u1ea1n b\u1ecb \u0111\u00e1nh d\u1ea5u l\u00e0 th\u01b0 r\u00e1c. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 do ti\u00eau \u0111\u1ec1 kh\u00f4ng ph\u00f9 h\u1ee3p, n\u1ed9i dung email kh\u00f4ng li\u00ean quan, email kh\u00f4ng mong mu\u1ed1n ho\u1eb7c s\u1ef1 c\u1ed1 v\u1edbi ph\u1ea7n m\u1ec1m ti\u1ebfp th\u1ecb qua email c\u1ee7a b\u1ea1n.<\/span><\/li>\n<\/ul>\n

                  C\u00e1c s\u1ed1 li\u1ec7u email kh\u00e1c bao g\u1ed3m t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 m\u1edf tr\u00ean c\u00e1c thi\u1ebft b\u1ecb, c\u00e1c trang c\u00f3 l\u01b0\u1ee3t truy c\u1eadp nhi\u1ec1u nh\u1ea5t, li\u00ean k\u1ebft ho\u1ea1t \u0111\u1ed9ng t\u1ed1t nh\u1ea5t,\u2026 Tr\u00ean th\u1ef1c t\u1ebf, c\u00f3 h\u00e0ng t\u00e1 s\u1ed1 li\u1ec7u b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i t\u00f9y thu\u1ed9c v\u00e0o c\u00f4ng c\u1ee5 email marketing m\u00e0 b\u1ea1n \u0111ang s\u1eed d\u1ee5ng. Vi\u1ec7c theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch s\u1ed1 li\u1ec7u gi\u00fap b\u1ea1n n\u1eafm \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch email marketing, \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh k\u1ecbp th\u1eddi.<\/span><\/p>\n

                  C\u00f3 th\u1ec3 n\u00f3i, b\u01b0\u1edbc \u0111\u1ea7u x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing l\u00e0 v\u00f4 c\u00f9ng kh\u00f3 kh\u0103n. Tuy nhi\u00ean, khi b\u1ea1n ch\u00fa \u00fd b\u1ed5 sung v\u00e0 ho\u00e0n thi\u1ec7n c\u00e1c y\u1ebfu t\u1ed1 tr\u00ean, v\u1ec1 l\u00e2u d\u00e0i chi\u1ebfn d\u1ecbch n\u00e0y s\u1ebd c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh thu doanh nghi\u1ec7p m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3 \u0111\u1ea5y.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  Email Marketing l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb th\u00f4ng qua vi\u1ec7c s\u1eed d\u1ee5ng email \u0111\u1ec3 g\u1eedi n\u1ed9i dung \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00f3 c\u00f3 th\u1ec3 l\u00e0 n\u1ed9i dung qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 hay ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u1ec3 chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb th\u00e0nh c\u00f4ng th\u00ec b\u1ea1n c\u0169ng c\u1ea7n ph\u1ea3i bi\u1ebft: C\u00e1ch t\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch Email Marketing th\u00e0nh c\u00f4ng.<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54122"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54122"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54122\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}