{"id":54143,"date":"2023-12-20T10:06:36","date_gmt":"2023-12-20T03:06:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/outbound-marketing-la-gi-tai-sao-marketing-hien-dai-dang-dan-tu-bo-outbound-marketing.html"},"modified":"2023-12-20T10:06:36","modified_gmt":"2023-12-20T03:06:36","slug":"outbound-marketing-la-gi-tai-sao-marketing-hien-dai-dang-dan-tu-bo-outbound-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/outbound-marketing-la-gi-tai-sao-marketing-hien-dai-dang-dan-tu-bo-outbound-marketing.html","title":{"rendered":"Outbound marketing l\u00e0 g\u00ec? T\u1ea1i sao marketing hi\u1ec7n \u0111\u1ea1i \u0111ang d\u1ea7n t\u1eeb b\u1ecf outbound marketing?"},"content":{"rendered":"
\n

Outbound marketing c\u00f3 l\u1ebd l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng qu\u00e1 m\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c marketers hi\u1ec7n nay. Tuy nhi\u00ean, song song v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet. C\u0169ng ch\u00ednh v\u00ec v\u1eady, inbound marketing ra \u0111\u1eddi v\u00e0 \u0111ang d\u1ea7n chi\u1ebfm v\u1ecb th\u1ebf c\u1ee7a outbound marketing tr\u01b0\u1edbc \u0111\u00f3. V\u1eady t\u1ea1i sao marketing hi\u1ec7n \u0111\u1ea1i \u0111ang d\u1ea7n t\u1eeb b\u1ecf outbound marketing?<\/span><\/p>\n

\"Outbound<\/p>\n

Outbound marketing l\u00e0 g\u00ec? T\u1ea1i sao marketing hi\u1ec7n \u0111\u1ea1i \u0111ang d\u1ea7n t\u1eeb b\u1ecf outbound marketing?<\/p>\n<\/div>\n

Outbound marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Outbound marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n th\u1ed1ng t\u1eadp trung v\u00e0o vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o nh\u01b0 truy\u1ec1n h\u00ecnh, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng in \u1ea5n nh\u01b0 b\u00e1o ch\u00ed, t\u1ea1p ch\u00ed, t\u1edd r\u01a1i, qu\u1ea3ng c\u00e1o qua email, hay g\u1eedi tin nh\u1eafn qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp\u2026 M\u1ee5c \u0111\u00edch c\u1ee7a outbound marketing l\u00e0 g\u1eedi \u0111\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch to\u00e0n di\u1ec7n v\u00e0 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

\u01afu \u0111i\u1ec3m c\u1ee7a outbound marketing<\/b><\/h2>\n

\u0110\u1ea7u ti\u00ean, outbound marketing gi\u00fap c\u00e1c doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp v\u00e0 nhanh ch\u00f3ng th\u00f4ng qua c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng nh\u01b0 truy\u1ec1n h\u00ecnh, t\u1ea1p ch\u00ed, radio, ho\u1eb7c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.\u00a0<\/span><\/p>\n

Th\u1ee9 hai, outbound marketing c\u00f3 th\u1ec3 t\u1ea1o ra k\u1ebft qu\u1ea3 nhanh ch\u00f3ng b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng l\u1edbn l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi ngay l\u1eadp t\u1ee9c.\u00a0<\/span><\/p>\n

Th\u1ee9 ba, m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c outbound marketing c\u00f3 th\u1ec3 t\u1eadp trung v\u00e0o \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 t\u00f9y ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb.\u00a0<\/span><\/p>\n

Th\u1ee9 t\u01b0, outbound marketing c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng c\u00e1ch t\u1ea1o ra s\u1ef1 nh\u1eadn th\u1ee9c v\u00e0 s\u1ef1 quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd trong c\u1ed9ng \u0111\u1ed3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

\"Outbound<\/p>\n

Outbound marketing c\u00f3 th\u1ec3 t\u0103ng c\u01b0\u1eddng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p<\/p>\n<\/div>\n

Theo th\u1ed1ng k\u00ea c\u1ee7a IAB, v\u00e0o , chi ph\u00ed cho qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn (bao g\u1ed3m outbound marketing) \u0111\u00e3 \u0111\u1ea1t \u0111\u1ebfn m\u1ee9c k\u1ef7 l\u1ee5c 72,5 t\u1ef7 USD. \u0110\u1ed3ng th\u1eddi, theo b\u00e1o c\u00e1o c\u1ee7a HubSpot, 41% c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 s\u1eed d\u1ee5ng outbound marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng trong n\u0103m 2015. C\u00e1c con s\u1ed1 v\u00e0 th\u1ed1ng k\u00ea li\u00ean quan \u0111\u1ebfn outbound marketing cho th\u1ea5y r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb \u0111\u00e3 t\u1eebng \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng trong qu\u00e1 kh\u1ee9.\u00a0<\/span><\/p>\n

S\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa inbound marketing v\u00e0 outbound marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Inbound marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung h\u1eefu \u00edch \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. V\u1edbi inbound marketing, kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean m\u1ea1ng, thay v\u00ec b\u1ecb qu\u1ea5y r\u1ea7y b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. inbound marketing li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 ph\u00e2n ph\u1ed1i th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau nh\u01b0 blog, ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i v\u00e0 email marketing. B\u1eb1ng c\u00e1ch cung c\u1ea5p n\u1ed9i dung h\u1eefu \u00edch v\u00e0 c\u00f3 li\u00ean quan, inbound marketing gi\u00fap thi\u1ebft l\u1eadp ni\u1ec1m tin v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

\"Inbound<\/p>\n

Inbound marketing l\u00e0 h\u00ecnh th\u1ee9c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra n\u1ed9i dung h\u1eefu \u00edch<\/p>\n<\/div>\n

Outbound marketing \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, radio, t\u1ea1p ch\u00ed, b\u00e1o, email v\u00e0 telemarketing. \u0110\u00e2y l\u00e0 nh\u1eefng k\u00eanh m\u00e0 doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u v\u00e0 x\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Trong khi \u0111\u00f3, inbound marketing t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra n\u1ed9i dung gi\u00e1 tr\u1ecb nh\u01b0 blog, ebook, video, social media v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch email marketing. Ph\u01b0\u01a1ng ph\u00e1p n\u00e0y t\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00f4ng tin h\u1eefu \u00edch v\u00e0 h\u1ea5p d\u1eabn, gi\u00fap h\u1ecd t\u00ecm ki\u1ebfm v\u00e0 ch\u1ecdn l\u1ef1a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

V\u1edbi outbound marketing, doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 \u0111\u1ec3 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 \u0111\u1ea9y nhanh qu\u00e1 tr\u00ecnh b\u00e1n h\u00e0ng. Tuy nhi\u00ean, outbound marketing \u0111\u00f2i h\u1ecfi chi ph\u00ed cao h\u01a1n so v\u1edbi inbound marketing v\u00e0 th\u01b0\u1eddng kh\u00f4ng mang l\u1ea1i hi\u1ec7u qu\u1ea3 nh\u01b0 mong \u0111\u1ee3i.<\/span><\/p>\n

V\u1edbi inbound marketing, kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng t\u00ecm \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u1eefng ng\u01b0\u1eddi t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 kh\u1ea3 n\u0103ng mua h\u00e0ng. inbound marketing c\u0169ng cho ph\u00e9p doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

T\u1ea1i sao marketing hi\u1ec7n \u0111\u1ea1i \u0111ang d\u1ea7n t\u1eeb b\u1ecf outbound marketing?<\/b><\/h2>\n

Outbound marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p marketing truy\u1ec1n th\u1ed1ng. Tuy nhi\u00ean trong th\u1eddi \u0111\u1ea1i c\u1ee7a internet v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i, kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf n\u00ean kh\u00f3 t\u00ednh v\u00e0 kh\u00f4ng mu\u1ed1n b\u1ecb qu\u1ea5y r\u1ea7y b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o phi\u1ec1n ph\u1ee9c.\u00a0<\/span><\/p>\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a HubSpot, 84% ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ef1c tuy\u1ebfn t\u1eeb ch\u1ed1i ho\u1eb7c b\u1ecf qua qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng vi\u1ec7c \u0111\u01b0a th\u00f4ng \u0111i\u1ec7p tr\u1ef1c ti\u1ebfp t\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, \u0111\u00e0i ph\u00e1t thanh, t\u1ea1p ch\u00ed, b\u00e1o ho\u1eb7c email kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00f4ng c\u00f2n hi\u1ec7u qu\u1ea3 nh\u01b0 tr\u01b0\u1edbc.<\/span><\/p>\n

Hi\u1ec7n nay, marketers \u0111ang d\u1ea7n t\u1eeb b\u1ecf outbound marketing b\u1edfi nhi\u1ec1u l\u00fd do:<\/span><\/p>\n

Hi\u1ec7u qu\u1ea3 c\u1ee7a outbound marketing gi\u1ea3m s\u00fat<\/b><\/h3>\n

S\u1ef1 gi\u1ea3m s\u00fat hi\u1ec7u qu\u1ea3 c\u1ee7a outbound marketing c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u00fd gi\u1ea3i qua c\u00e1c \u0111i\u1ec3m c\u1ee5 th\u1ec3 sau \u0111\u00e2y:<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u00f3 t\u00ednh h\u01a1n : Internet v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u00e3 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng truy c\u1eadp \u0111\u1ebfn th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 d\u1ec5 d\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm v\u00e0 so s\u00e1nh gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00e1nh gi\u00e1 t\u1eeb ng\u01b0\u1eddi d\u00f9ng tr\u01b0\u1edbc \u0111\u00e2y tr\u00ean c\u00e1c trang web nh\u01b0 Google, Facebook, YouTube\u2026 Kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 nhi\u1ec1u th\u00f4ng tin v\u00e0 l\u1ef1a ch\u1ecdn h\u01a1n, v\u00e0 h\u1ecd s\u1ebd kh\u00f4ng ch\u1ea5p nh\u1eadn b\u1ecb qu\u1ea5y r\u1ea7y b\u1edfi c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n

S\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ch\u1eb7n qu\u1ea3ng c\u00e1o:<\/i><\/b> Kh\u00e1ch h\u00e0ng hi\u1ec7n nay \u0111\u00e3 h\u1ecdc c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ch\u1eb7n qu\u1ea3ng c\u00e1o nh\u01b0<\/span><\/p>\n

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  • uBlock Origin: l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed v\u00e0 m\u1edf ngu\u1ed3n, \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1eb7n qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i tr\u00ean tr\u00ecnh duy\u1ec7t web.<\/span><\/li>\n
  • Ghostery: l\u00e0 m\u1ed9t ti\u1ec7n \u00edch m\u1edf r\u1ed9ng tr\u00ecnh duy\u1ec7t web, gi\u00fap ng\u01b0\u1eddi d\u00f9ng qu\u1ea3n l\u00fd quy\u1ec1n ri\u00eang t\u01b0 tr\u00ean m\u1ea1ng v\u00e0 ch\u1eb7n c\u00e1c qu\u1ea3ng c\u00e1o v\u00e0 theo d\u00f5i tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n
  • Privacy Badger: l\u00e0 m\u1ed9t ti\u1ec7n \u00edch m\u1edf r\u1ed9ng tr\u00ecnh duy\u1ec7t web mi\u1ec5n ph\u00ed, \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Electronic Frontier Foundation (EFF), gi\u00fap ng\u01b0\u1eddi d\u00f9ng ch\u1eb7n c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i v\u00e0 theo d\u00f5i tr\u1ef1c tuy\u1ebfn.<\/span><\/li>\n
  • Pi-hole: l\u00e0 m\u1ed9t ph\u1ea7n m\u1ec1m mi\u1ec5n ph\u00ed \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t tr\u00ean m\u1ed9t m\u00e1y ch\u1ee7 v\u00e0 s\u1eed d\u1ee5ng \u0111\u1ec3 ch\u1eb7n qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c ph\u1ea7n m\u1ec1m \u0111\u1ed9c h\u1ea1i tr\u00ean to\u00e0n b\u1ed9 m\u1ea1ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n<\/ul>\n
    \"Ng\u00e0y<\/p>\n

    Ng\u00e0y nay, c\u00f4ng ngh\u1ec7 v\u00e0 c\u00e1c c\u00f4ng c\u1ee5 ch\u1eb7n qu\u1ea3ng c\u00e1o ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n<\/p>\n<\/div>\n

    C\u00e1c c\u00f4ng ngh\u1ec7 n\u00e0y \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 ph\u1ed5 bi\u1ebfn \u0111\u1ec3 gi\u1ea3m s\u1ef1 phi\u1ec1n to\u00e1i t\u1eeb c\u00e1c qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

    Ngo\u00e0i ra, m\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng xem phim hay video c\u0169ng cung c\u1ea5p b\u1ea3n kh\u00f4ng qu\u1ea3ng c\u00e1o v\u00e0 kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed s\u1eb5n s\u00e0ng tr\u1ea3 th\u00eam ti\u1ec1n \u0111\u1ec3 xem phi\u00ean b\u1ea3n n\u00e0y. V\u00ed d\u1ee5 nh\u01b0 \u1ee9ng d\u1ee5ng Netflix, m\u1ed9t trong nh\u1eefng d\u1ecbch v\u1ee5 xem phim tr\u1ef1c tuy\u1ebfn ph\u1ed5 bi\u1ebfn nh\u1ea5t, \u0111\u00e3 c\u00f3 b\u1ea3n kh\u00f4ng qu\u1ea3ng c\u00e1o \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng, n\u1ebfu kh\u00f4ng \u0111\u01b0a ra m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb ph\u00f9 h\u1ee3p, qu\u1ea3ng c\u00e1o c\u00f3 th\u1ec3 b\u1ecb kh\u00e1ch h\u00e0ng t\u1eeb ch\u1ed1i v\u00e0 g\u00e2y ra t\u1ed5n th\u1ea5t cho doanh nghi\u1ec7p.<\/span><\/p>\n

    S\u1ef1 tr\u00e0n lan c\u1ee7a c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1:<\/i><\/b> C\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng s\u1ed1 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, trang web v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong cu\u1ed9c s\u1ed1ng c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00ednh v\u00ec v\u1eady, h\u1ecd th\u01b0\u1eddng kh\u00f4ng mu\u1ed1n b\u1ecb\u00a0 qu\u1ea5y r\u1ea7y trong l\u00fac gi\u1ea3i tr\u00ed ho\u1eb7c xem tin t\u1ee9c b\u1edfi c\u00e1c qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn.<\/span><\/p>\n

    Kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi th\u00f4ng tin d\u1ec5 d\u00e0ng h\u01a1n: <\/i><\/b>Internet \u0111\u00e3 mang l\u1ea1i cho ng\u01b0\u1eddi d\u00f9ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u1edbi th\u00f4ng tin m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng h\u01a1n bao gi\u1edd h\u1ebft. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 tr\u1ef1c ti\u1ebfp tr\u00ean m\u1ea1ng v\u00e0 \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a ch\u00fang d\u1ef1a tr\u00ean \u0111\u00e1nh gi\u00e1 c\u1ee7a ng\u01b0\u1eddi d\u00f9ng kh\u00e1c.\u00a0<\/span><\/p>\n

    M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Nielsen ch\u1ec9 ra r\u1eb1ng ch\u1ec9 c\u00f3 9% kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng v\u00e0o qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng tr\u00ean truy\u1ec1n h\u00ecnh. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng, th\u1eadm ch\u00ed v\u1edbi m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng ph\u1ed5 bi\u1ebfn nh\u01b0 truy\u1ec1n h\u00ecnh, kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u00e3 kh\u00f4ng c\u00f2n \u0111\u00e1nh gi\u00e1 cao c\u00e1c th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i.<\/span><\/p>\n

    Chi ph\u00ed outbound marketing cao<\/b><\/h3>\n

    Outbound marketing th\u01b0\u1eddng qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 th\u00f4ng qua qu\u1ea3ng c\u00e1o, telesale ho\u1eb7c th\u01b0 tr\u1ef1c ti\u1ebfp. C\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m v\u00ec n\u00f3 th\u01b0\u1eddng \u0111\u00f2i h\u1ecfi m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c chi\u1ebfn thu\u1eadt qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng r\u1ed9ng.<\/span><\/p>\n

    V\u00ed d\u1ee5: ch\u1ea1y chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean TV ho\u1eb7c \u0111\u00e0i ph\u00e1t thanh c\u00f3 th\u1ec3 r\u1ea5t t\u1ed1n k\u00e9m, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong th\u1eddi gian ch\u00ednh khi h\u1ea7u h\u1ebft ng\u01b0\u1eddi xem ho\u1eb7c ng\u01b0\u1eddi nghe \u0111\u01b0\u1ee3c theo d\u00f5i. T\u01b0\u01a1ng t\u1ef1, qu\u1ea3ng c\u00e1o in, ch\u1eb3ng h\u1ea1n nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean b\u00e1o ho\u1eb7c t\u1ea1p ch\u00ed, c\u0169ng c\u00f3 th\u1ec3 t\u1ed1n k\u00e9m, \u0111\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n mu\u1ed1n \u0111\u1eb7t qu\u1ea3ng c\u00e1o trong m\u1ed9t \u1ea5n ph\u1ea9m ph\u1ed5 bi\u1ebfn.\u00a0<\/span><\/p>\n

    \"Chi<\/p>\n

    Chi ph\u00ed outbound marketing kh\u00e1 cao<\/p>\n<\/div>\n

    H\u01a1n n\u1eefa, outbound marketing th\u01b0\u1eddng kh\u00f3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i\u00a0 v\u00ec m\u1ed9t s\u1ed1 h\u00ecnh th\u1ee9c outbound kh\u00f3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chuy\u1ec3n \u0111\u1ed5i, v\u00ed d\u1ee5 nh\u01b0 qu\u1ea3ng c\u00e1o tr\u00ean truy\u1ec1n h\u00ecnh, b\u00e1o, t\u1ea1p ch\u00ed,\u2026. Do \u0111\u00f3, l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) cho outbound marketing c\u00f3 th\u1ec3 th\u1ea5p, d\u1eabn \u0111\u1ebfn chi ph\u00ed tr\u00ean m\u1ed7i l\u1ea7n mua l\u1ea1i kh\u00e1ch h\u00e0ng th\u1eadm ch\u00ed c\u00f2n cao h\u01a1n.<\/span><\/p>\n

    B\u00ean c\u1ea1nh \u0111\u00f3, theo m\u1ed9t b\u00e1o c\u00e1o c\u1ee7a Demand Metric, chi ph\u00ed cho m\u1ed9t chi\u1ebfn d\u1ecbch outbound marketing c\u00f3 th\u1ec3 l\u00ean t\u1edbi 61% so v\u1edbi chi ph\u00ed c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch inbound marketing. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y r\u1eb1ng, outbound marketing kh\u00f4ng ch\u1ec9 kh\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 c\u00f2n \u0111\u00f2i h\u1ecfi m\u1ed9t kho\u1ea3n \u0111\u1ea7u t\u01b0 l\u1edbn h\u01a1n so v\u1edbi inbound marketing.<\/span><\/p>\n

    V\u00ec sao n\u00ean chuy\u1ec3n t\u1eeb outbound marketing sang inbound marketing?<\/b><\/h2>\n

    Inbound marketing l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb t\u01b0\u01a1ng t\u00e1c, trong \u0111\u00f3 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng t\u00ecm ki\u1ebfm th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00f4ng qua n\u1ec1n t\u1ea3ng tr\u1ef1c tuy\u1ebfn v\u00e0 b\u1ea1n cung c\u1ea5p cho h\u1ecd th\u00f4ng tin gi\u00e1 tr\u1ecb \u0111\u1ec3 gi\u00fap h\u1ecd quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n. Trong khi \u0111\u00f3, outbound marketing l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp th\u1ecb truy\u1ec1n th\u1ed1ng, trong \u0111\u00f3 b\u1ea1n ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua qu\u1ea3ng c\u00e1o tr\u1ef1c ti\u1ebfp ho\u1eb7c nh\u1eafn tin tr\u1ef1c ti\u1ebfp.<\/span><\/p>\n

    Ch\u00ednh v\u00ec th\u1ebf, inbound marketing hi\u1ec7u qu\u1ea3 h\u01a1n outbound marketing v\u00ec n\u00f3 \u0111\u01b0a kh\u00e1ch h\u00e0ng v\u00e0o trung t\u00e2m c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o thay v\u00ec \u0111\u1ea9y s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 l\u00fd do c\u1ee5 th\u1ec3:<\/span><\/p>\n

    Nh\u1eafm m\u1ee5c ti\u00eau \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng:<\/i><\/b> Trong inbound, kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi ch\u1ee7 \u0111\u1ed9ng t\u00ecm hi\u1ec3u th\u00f4ng tin r\u1ed3i t\u00ecm th\u1ea5y doanh nghi\u1ec7p, n\u00ean kh\u1ea3 n\u0103ng cao, g\u1ea7n nh\u01b0 l\u00e0 ch\u1eafc ch\u1eafn h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, trong khi outbound qu\u1ea3ng c\u00e1o tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng th\u00ec ph\u1ea3i ch\u1ee7 \u0111\u1ed9ng \u0111i t\u00ecm kh\u00e1ch h\u00e0ng, kh\u00f3 khoanh v\u00f9ng t\u1ec7p kh\u00e1ch h\u00e0ng, n\u00ean c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn sai \u0111\u1ed1i t\u01b0\u1ee3ng g\u00e2y l\u00e3ng ph\u00ed v\u00e0 ko hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

    X\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 uy t\u00edn:<\/i><\/b> inbound marketing th\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb cho kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 uy t\u00edn. Khi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ea3m th\u1ea5y h\u1ecd c\u00f3 th\u1ec3 tin t\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 mua h\u00e0ng.<\/span><\/p>\n

    Hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed:<\/i><\/b> inbound marketing th\u01b0\u1eddng ti\u1ebft ki\u1ec7m chi ph\u00ed h\u01a1n outbound marketing v\u00ec n\u00f3 li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra n\u1ed9i dung c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c t\u00e1i s\u1eed d\u1ee5ng v\u00e0 t\u00e1i s\u1eed d\u1ee5ng nhi\u1ec1u l\u1ea7n. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng ph\u1ea3i chi ti\u00eau nhi\u1ec1u cho qu\u1ea3ng c\u00e1o ho\u1eb7c c\u00e1c chi\u1ebfn thu\u1eadt outbound marketing kh\u00e1c.<\/span><\/p>\n

    \"V\u00ec<\/p>\n

    V\u00ec sao n\u00ean chuy\u1ec3n t\u1eeb outbound marketing sang inbound marketing?<\/p>\n<\/div>\n

    Theo b\u00e1o c\u00e1o c\u1ee7a Forrester v\u00e0o , cho th\u1ea5y r\u1eb1ng chi ph\u00ed cho m\u1ed9t chi\u1ebfn d\u1ecbch email marketing outbound marketing r\u1ea5t \u0111\u1eaft \u0111\u1ecf chi ph\u00ed trung b\u00ecnh l\u00e0 45 USD tr\u00ean m\u1ed7i ng\u01b0\u1eddi \u0111\u01b0\u1ee3c g\u1eedi email.\u00a0<\/span><\/p>\n

    K\u1ebft qu\u1ea3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c:<\/i><\/b> inbound marketing cho ph\u00e9p b\u1ea1n theo d\u00f5i v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch c\u1ee7a m\u00ecnh d\u1ec5 d\u00e0ng h\u01a1n. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0\u00a0<\/span><\/p>\n

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    • C\u00f4ng c\u1ee5 SEO: C\u00e1c c\u00f4ng c\u1ee5 SEO nh\u01b0 SEMrush, Ahrefs ho\u1eb7c Moz gi\u00fap b\u1ea1n t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a c\u00f3 li\u00ean quan v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung SEO c\u1ee7a b\u1ea1n.<\/span><\/li>\n
    • C\u00f4ng c\u1ee5 email marketing: N\u1ebfu b\u1ea1n \u0111ang s\u1eed d\u1ee5ng chi\u1ebfn d\u1ecbch email marketing, c\u00f4ng c\u1ee5 nh\u01b0 Mailchimp ho\u1eb7c Constant Contact c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n theo d\u00f5i s\u1ed1 l\u1ea7n m\u1edf th\u01b0 v\u00e0 t\u1ef7 l\u1ec7 click-through.<\/span><\/li>\n
    • C\u00f4ng c\u1ee5 ph\u00e2n t\u00edch x\u00e3 h\u1ed9i: \u0110\u1ed1i v\u1edbi c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, c\u00f4ng c\u1ee5 nh\u01b0 Hootsuite ho\u1eb7c Buffer gi\u00fap b\u1ea1n theo d\u00f5i t\u01b0\u01a1ng t\u00e1c v\u00e0 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c b\u00e0i \u0111\u0103ng c\u1ee7a m\u00ecnh tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/li>\n<\/ul>\n

      Nh\u1edd c\u00e1c c\u00f4ng c\u1ee5 n\u00e0y, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 xem k\u00eanh v\u00e0 chi\u1ebfn thu\u1eadt n\u00e0o \u0111ang th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u nh\u1ea5t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a b\u1ea1n cho ph\u00f9 h\u1ee3p.<\/span><\/p>\n

      T\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng:<\/i><\/b> inbound marketing cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 kh\u00f4ng b\u1ecb \u00e9p bu\u1ed9c. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y th\u00f4ng tin v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, email ho\u1eb7c trang web c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean v\u00e0 kh\u00f4ng b\u1ecb \u00e9p bu\u1ed9c.<\/span><\/p>\n

      Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a CMO Council, v\u00e0o , ch\u1ec9 c\u00f3 27% c\u00e1c chuy\u00ean gia marketing cho r\u1eb1ng outbound marketing v\u1eabn l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a h\u1ecd.<\/span><\/p>\n

      Nh\u00ecn chung, n\u1ebfu so s\u00e1nh gi\u1eefa inbound marketing v\u00e0 outbound marketing th\u00ec m\u1ed7i ph\u01b0\u01a1ng ph\u00e1p \u0111\u1ec1u c\u00f3 nh\u1eefng th\u1ebf m\u1ea1nh ri\u00eang. Tuy nhi\u00ean c\u00f3 th\u1ec3 th\u1ea5y outbound marketing kh\u00e1 t\u1ed1n k\u00e9m v\u00e0 th\u01b0\u1eddng ph\u1ee5c v\u1ee5 cho m\u1ee5c \u0111\u00edch ng\u1eafn h\u1ea1n, trong khi inbound marketing l\u1ea1i ph\u1ee5c v\u1ee5 cho m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n, gi\u00fap x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng t\u1ec7p kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u00f3 l\u00e0 l\u00fd do inbound marketing ng\u00e0y c\u00e0ng \u0111\u01b0\u1ee3c c\u00e1c marketer hi\u1ec7n \u0111\u1ea1i \u01b0a chu\u1ed9ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Outbound marketing c\u00f3 l\u1ebd l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m kh\u00f4ng qu\u00e1 m\u1edbi \u0111\u1ed1i v\u1edbi c\u00e1c marketers hi\u1ec7n nay. Tuy nhi\u00ean, song song v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a x\u00e3 h\u1ed9i l\u00e0 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 internet. C\u0169ng ch\u00ednh v\u00ec v\u1eady, inbound marketing ra \u0111\u1eddi v\u00e0 \u0111ang d\u1ea7n chi\u1ebfm v\u1ecb th\u1ebf c\u1ee7a outbound marketing tr\u01b0\u1edbc \u0111\u00f3. V\u1eady t\u1ea1i sao marketing hi\u1ec7n \u0111\u1ea1i \u0111ang d\u1ea7n t\u1eeb b\u1ecf outbound marketing?<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54143"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54143"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54143\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54143"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54143"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54143"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}