{"id":54152,"date":"2023-12-20T10:08:36","date_gmt":"2023-12-20T03:08:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/cac-buoc-thiet-ke-email-marketing-chuyen-nghiep.html"},"modified":"2023-12-20T10:08:36","modified_gmt":"2023-12-20T03:08:36","slug":"cac-buoc-thiet-ke-email-marketing-chuyen-nghiep","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/cac-buoc-thiet-ke-email-marketing-chuyen-nghiep.html","title":{"rendered":"C\u00e1c b\u01b0\u1edbc thi\u1ebft k\u1ebf Email Marketing chuy\u00ean nghi\u1ec7p"},"content":{"rendered":"
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Email l\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 vi\u1ec7c thi\u1ebft k\u1ebf Email Marketing chuy\u00ean nghi\u1ec7p l\u00e0 r\u1ea5t quan tr\u1ecdng. H\u00e3y kh\u00e1m ph\u00e1 6 B\u01b0\u1edbc thi\u1ebft k\u1ebf Email Marketing hi\u1ec7u qu\u1ea3 ngay t\u1ea1i b\u00e0i vi\u1ebft n\u00e0y nh\u00e9.<\/strong><\/p>\n

Tr\u01b0\u1edbc ti\u00ean, ch\u00fang ta s\u1ebd c\u00f9ng t\u00ecm hi\u1ec3u v\u1ec1 \u0111\u1ecbnh ngh\u0129a: Email Marketing l\u00e0 g\u00ec?<\/span><\/p>\n

Email Marketing l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb truy\u1ec1n th\u00f4ng s\u1eed d\u1ee5ng email (th\u01b0 \u0111i\u1ec7n t\u1eed) nh\u1eb1m m\u1ee5c \u0111\u00edch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ho\u1eb7c c\u00f3 th\u1ec3 l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

6 B\u01b0\u1edbc thi\u1ebft k\u1ebf Email Marketing chuy\u00ean nghi\u1ec7p<\/b><\/h2>\n

Email Marketing c\u00f3 vai tr\u00f2 then ch\u1ed1t trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y ch\u00ednh l\u00e0 6 b\u01b0\u1edbc thi\u1ebft k\u1ebf Email Marketing hi\u1ec7u qu\u1ea3:\u00a0<\/span><\/p>\n

\"6<\/p>\n

6 B\u01b0\u1edbc thi\u1ebft k\u1ebf Email Marketing chuy\u00ean nghi\u1ec7p<\/p>\n<\/div>\n

B\u01b0\u1edbc 1: Ph\u00e2n lo\u1ea1i danh s\u00e1ch email marketing\u00a0<\/b><\/h3>\n

Tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf email marketing hay tri\u1ec3n khai c\u00e1c chi\u1ebfn l\u01b0\u1ee3c email marketing, b\u1ea1n c\u1ea7n ph\u1ea3i ph\u00e2n lo\u1ea1i danh s\u00e1ch email kh\u00e1ch h\u00e0ng. B\u1edfi, m\u1ed7i kh\u00e1ch h\u00e0ng \u0111\u1ec1u s\u1ebd c\u00f3 nh\u1eefng nhu c\u1ea7u, s\u1edf th\u00edch v\u00e0 th\u1ecb hi\u1ebfu ti\u00eau d\u00f9ng kh\u00e1c nhau. Do \u0111\u00f3, n\u1ebfu n\u1ed9i dung email c\u1ee7a b\u1ea1n \u0111\u1ec1u \u0111\u01b0\u1ee3c g\u1eedi cho t\u1ea5t c\u1ea3 kh\u00e1ch h\u00e0ng th\u00ec email n\u00e0y s\u1ebd tr\u1edf n\u00ean \u201c\u0111\u1ea1i tr\u00e0\u201d \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y th\u1eadt s\u00e1o r\u1ed7ng v\u00e0 kh\u00f4ng th\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb n\u00e0o t\u1eeb email n\u00e0y.\u00a0\u00a0<\/span><\/p>\n

H\u01a1n n\u1eefa, vi\u1ec7c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ec3 tri\u1ec3n khai chi\u1ebfn l\u01b0\u1ee3c email marketing cho t\u1eebng nh\u00f3m th\u00edch h\u1ee3p s\u1ebd gi\u00fap:<\/span><\/p>\n

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  • C\u00e1 nh\u00e2n ho\u00e1 n\u1ed9i dung \u0111\u01b0\u1ee3c g\u1eedi<\/span><\/li>\n
  • T\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, t\u1ef7 l\u1ec7 m\u1edf email<\/span><\/li>\n
  • Gi\u1ea3m t\u1ef7 l\u1ec7 hu\u1ef7 \u0111\u0103ng k\u00fd nh\u1eadn email<\/span><\/li>\n
  • Danh s\u00e1ch kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, lo\u1ea1i b\u1ecf \u0111\u01b0\u1ee3c nh\u1eefng email r\u00e1c, email kh\u00f4ng s\u1eed d\u1ee5ng<\/span><\/li>\n
  • Cu\u1ed1i c\u00f9ng l\u00e0 x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n

    B\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng d\u1ef1a theo vi\u1ec7c th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t, ph\u1ecfng v\u1ea5n ho\u1eb7c d\u1ea1ng quiz, h\u1ecfi \u0111\u00e1p. Ngo\u00e0i ra, b\u1ea1n c\u0169ng c\u00f3 th\u1ec3 d\u1ef1a theo t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c ho\u1eb7c c\u00e1c giao d\u1ecbch tr\u01b0\u1edbc mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00f3,..<\/span><\/p>\n

    V\u00ed d\u1ee5: khi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m X tr\u01b0\u1edbc \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a theo giao d\u1ecbch n\u00e0y \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 ho\u1eb7c tr\u00e1i ng\u01b0\u1ee3c l\u1ea1i \u0111\u1ec3 ki\u1ec3m tra s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

    B\u01b0\u1edbc 2: T\u00ecm hi\u1ec3u c\u01a1 b\u1ea3n v\u1ec1 h\u00ecnh th\u1ee9c c\u1ea7n c\u00f3 trong email marketing<\/b><\/h3>\n

    M\u1ed9t email marketing ho\u00e0n ch\u1ec9nh s\u1ebd c\u1ea7n c\u00f3 nh\u1eefng y\u1ebfu t\u1ed1 sau \u0111\u00e2y:<\/span><\/p>\n

    T\u00ean ng\u01b0\u1eddi g\u1eedi\u00a0<\/b><\/p>\n

    \u0110\u00e2y l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 c\u00f3 t\u00e1c \u0111\u1ed9ng r\u1ea5t l\u1edbn \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh m\u1edf xem email c\u1ee7a kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, \u0111\u1ec3 t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u1ee7ng c\u1ed1 \u0111\u1ed9 tin c\u1eady, b\u1ea1n n\u00ean s\u1eed d\u1ee5ng t\u00ean email k\u1ebft h\u1ee3p v\u1edbi t\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.\u00a0<\/span><\/p>\n

    D\u00f2ng ti\u00eau \u0111\u1ec1<\/b><\/p>\n

    C\u00e1c ti\u00eau \u0111\u1ec1 c\u0169ng l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft v\u00ec 2 l\u00fd do sau \u0111\u00e2y: Th\u1ee9 nh\u1ea5t, ti\u00eau \u0111\u1ec1 s\u1ebd t\u1ea1o ra m\u1ed9t \u0111i\u1ec3m tr\u1ef1c quan gi\u00fap ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 \u0111\u1ecdc l\u01b0\u1edbt v\u00e0 nhanh ch\u00f3ng nh\u1eadn ra n\u1ed9i dung. Th\u1ee9 hai, ti\u00eau \u0111\u1ec1 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n v\u00e0 c\u1ea3 ng\u01b0\u1eddi d\u00f9ng ph\u00e2n chia lu\u1ed3ng th\u00f4ng tin, t\u1eeb \u0111\u00f3 kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ecdn l\u1ecdc nh\u1eefng th\u00f4ng tin n\u00e0o c\u1ea7n \u0111\u1ecdc v\u00e0 th\u1ef1c hi\u1ec7n thao t\u00e1c nhanh h\u01a1n.<\/span><\/p>\n

    M\u1ed9t l\u01b0u \u00fd c\u1ef1c k\u00ec quan tr\u1ecdng tr\u01b0\u1edbc khi vi\u1ebft ti\u00eau \u0111\u1ec1 \u0111\u00f3 l\u00e0: c\u00e1c ti\u00eau \u0111\u1ec1 c\u1ea7n \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 th\u1eadt ng\u1eafn g\u1ecdn, \u0111\u01a1n gi\u1ea3n v\u00e0 ch\u1ec9 t\u1eadp trung v\u00e0o n\u1ed9i dung ch\u00ednh. Kh\u00f4ng n\u00ean s\u1eed d\u1ee5ng m\u00e0u s\u1eafc hay c\u00e1c t\u00ednh n\u0103ng trang tr\u00ed kh\u00e1c v\u00ec \u0111i\u1ec1u n\u00e0y s\u1ebd g\u00e2y c\u1ea3m gi\u00e1c kh\u00f3 ch\u1ecbu cho ng\u01b0\u1eddi \u0111\u1ecdc.<\/span><\/p>\n

    L\u1eddi ch\u00e0o\u00a0<\/b><\/p>\n

    N\u1ebfu ti\u00eau \u0111\u1ec1 c\u1ee7a b\u1ea1n qu\u00e1 ng\u1eafn th\u00ec kh\u1ea3 n\u0103ng cao \u0111o\u1ea1n m\u00f4 t\u1ea3 n\u1ed9i dung s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb ti\u1ebfp theo. Do \u0111\u00f3, vi\u1ec7c b\u1ea1n g\u1eedi l\u1eddi ch\u00e0o mang t\u00ednh \u201cc\u00e1 nh\u00e2n ho\u00e1\u201d s\u1ebd g\u00e2y \u0111\u01b0\u1ee3c \u1ea5n t\u01b0\u1ee3ng t\u1ed1t \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u0169ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh m\u1edf xem email c\u1ee7a b\u1ea1n n\u1eefa \u0111\u1ea5y.<\/span><\/p>\n

    V\u00ed d\u1ee5: B\u1ea1n n\u00ean g\u1eedi l\u1eddi ch\u00e0o theo c\u00fa ph\u00e1p: Ch\u00e0o anh\/ ch\u1ecb + t\u00ean thay v\u00ec Ch\u00e0o qu\u00fd kh\u00e1ch m\u1ed9t c\u00e1ch chung chung. \u0110i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 th\u00e2n thi\u1ec7n v\u00e0 chuy\u00ean nghi\u1ec7p, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y \u0111\u00f3 l\u00e0 m\u1ed9t email \u0111\u1eb7c bi\u1ec7t vi\u1ebft ri\u00eang cho m\u00ecnh ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t email \u201c\u0111\u1ea1i tr\u00e0\u201d \u0111\u01b0\u1ee3c g\u1eedi cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi.<\/span><\/p>\n

    K\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng (CTA)<\/b><\/p>\n

    Th\u00f4ng th\u01b0\u1eddng, m\u1ed9t chi\u1ebfn d\u1ecbch email marketing s\u1ebd bao g\u1ed3m c\u00e1c ho\u1ea1t \u0111\u1ed9ng nh\u01b0 d\u1eabn link \u0111\u1ebfn landing page (website), \u0111\u0103ng k\u00fd th\u00e0nh vi\u00ean ho\u1eb7c tham gia ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i tr\u00ean n\u1ec1n t\u1ea3ng kh\u00e1c. V\u00ec v\u1eady m\u00e0 l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng n\u00ean \u0111\u01b0\u1ee3c n\u1ed5i b\u1eadt, c\u00e1c c\u1ee5m t\u1eeb ph\u1ea3i c\u1ee5 th\u1ec3, kh\u00f4ng mang \u00fd ngh\u0129a chung chung v\u00e0 ph\u1ea3i ph\u00f9 h\u1ee3p ng\u01b0\u1eddi d\u00f9ng, ph\u00f9 h\u1ee3p v\u1edbi n\u1ed9i dung email.<\/span><\/p>\n

    B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf b\u1ed1 c\u1ee5c email marketing<\/b><\/h3>\n

    B\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p c\u1ea3 2 y\u1ebfu t\u1ed1 sau \u0111\u00e2y \u0111\u1ec3 b\u1ed1 c\u1ee5c email marketing tr\u1edf n\u00ean ho\u00e0n ch\u1ec9nh v\u00e0 h\u00e0i ho\u00e0 h\u01a1n:<\/span><\/p>\n

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    • S\u1eed d\u1ee5ng email templates thay v\u00ec g\u1eedi 1 email ch\u1ec9 to\u00e0n ch\u1eef vi\u1ebft<\/li>\n
    • Ph\u00e2n c\u1ea5p tr\u1ef1c quan<\/li>\n<\/ul>\n

      Ph\u00e2n c\u1ea5p tr\u1ef1c quan l\u00e0 nguy\u00ean t\u1eafc thi\u1ebft k\u1ebf nh\u1eb1m \u0111i\u1ec1u h\u01b0\u1edbng m\u1eaft nh\u00ecn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. Theo \u0111\u00f3, ng\u01b0\u1eddi xem s\u1ebd kh\u00f4ng c\u1ea7n ph\u1ea3i suy ngh\u0129 n\u00ean t\u00ecm \u1edf \u0111\u00e2u tr\u01b0\u1edbc, m\u1eaft c\u1ee7a h\u1ecd s\u1ebd t\u1ef1 \u0111\u1ed9ng nh\u00ecn ch\u00ednh x\u00e1c th\u1ee9 t\u1ef1 m\u00e0 b\u1ea1n mong mu\u1ed1n h\u1ecd xem. V\u00ed d\u1ee5 nh\u01b0 h\u00ecnh b\u00ean d\u01b0\u1edbi:<\/span><\/p>\n

      \"Thi\u1ebft<\/p>\n

      Thi\u1ebft k\u1ebf b\u1ed1 c\u1ee5c Email Marketing<\/p>\n<\/div>\n

      H\u01a1n n\u1eefa, vi\u1ec7c thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng ph\u00e2n c\u1ea5p tr\u1ef1c quan s\u1ebd gi\u00fap n\u1ed9i dung b\u1ea1n \u0111\u01b0\u1ee3c c\u00f4 \u0111\u1ed9ng, t\u1eadp trung v\u00e0o \u00fd ch\u00ednh h\u01a1n.V\u00ec \u0111a ph\u1ea7n kh\u00e1ch h\u00e0ng l\u01b0\u1eddi \u0111\u1ecdc n\u1ed9i dung c\u00f3 qu\u00e1 nhi\u1ec1u ch\u1eef v\u00e0 \u0111i\u1ec1u n\u00e0y c\u0169ng kh\u00f4ng th\u1ec3 n\u00e0o thu h\u00fat \u0111\u01b0\u1ee3c h\u1ecd. Do \u0111\u00f3, m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 h\u01a1n l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng email templates v\u1edbi ph\u01b0\u01a1ng ph\u00e1p k\u1ebft h\u1ee3p ch\u1eef + \u1ea3nh gi\u00fap kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u00fd ch\u00ednh v\u00e0 c\u00f3 h\u1ee9ng th\u00fa \u0111\u1ecdc h\u01a1n.<\/p>\n

      \"M\u1eabu<\/p>\n

      M\u1eabu thi\u1ebft k\u1ebf Email Marketing d\u1ef1a theo v\u00ed d\u1ee5 tr\u00ean<\/p>\n<\/div>\n

      S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u\u00a0<\/b><\/p>\n

      H\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 l\u00e0 logo, s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u1ea1i s\u1ee9 th\u01b0\u01a1ng hi\u1ec7u,\u2026 Ngay c\u1ea3 khi kh\u00e1ch h\u00e0ng ch\u01b0a c\u00f3 nhu c\u1ea7u mua s\u1eafm ngay l\u1eadp t\u1ee9c, h\u1ecd v\u1eabn c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng nh\u1edb \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

      Ngo\u00e0i ra, b\u1ea1n c\u0169ng n\u00ean l\u1ef1a ch\u1ecdn m\u00e0u s\u1eafc ch\u1ee7 \u0111\u1ea1o, ki\u1ec3u ch\u1eef, bi\u1ec3u t\u01b0\u1ee3ng c\u1ea3m x\u00fac,\u2026 M\u00e0u s\u1eafc email b\u1ea1n s\u1eed d\u1ee5ng c\u00f3 th\u1ec3 ph\u1ee5 thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch ho\u1eb7c lo\u1ea1i email, c\u1ee5 th\u1ec3:<\/span><\/p>\n

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      • M\u00e0u \u0111\u1ecf: nh\u1eb1m thu h\u00fat s\u1ef1 ch\u00fa \u00fd, t\u1ea1o c\u1ea3m gi\u00e1c c\u1ea5p b\u00e1ch, nguy hi\u1ec3m\u00a0<\/span><\/li>\n
      • M\u00e0u v\u00e0ng: t\u1ea1o c\u1ea3m gi\u00e1c \u1ea5m \u00e1p, h\u1ea1nh ph\u00fac, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong n\u1ed9i dung li\u00ean quan \u0111\u1ebfn k\u1ef3 ngh\u1ec9, giao d\u1ecbch<\/span><\/li>\n
      • M\u00e0u xanh l\u00e1: th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng li\u00ean quan \u0111\u1ebfn tr\u00e1i c\u00e2y, rau, c\u1ee7 qu\u1ea3<\/span><\/li>\n
      • M\u00e0u xanh da tr\u1eddi: t\u1ea1o c\u1ea3m gi\u00e1c tin t\u01b0\u1edfng, th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong s\u1ea3n ph\u1ea9m v\u1ec1 n\u01b0\u1edbc v\u00e0 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec7 sinh\u00a0<\/span><\/li>\n
      • \u2026\u2026<\/span><\/li>\n<\/ul>\n

        B\u01b0\u1edbc 4: C\u00e1 nh\u00e2n ho\u00e1 n\u1ed9i dung \u0111\u1ed9ng\u00a0<\/b><\/h3>\n

        Xu h\u01b0\u1edbng ti\u1ebfp th\u1ecb hi\u1ec7n nay l\u00e0 tr\u00e1nh xa c\u00e1c ti\u1ebfp c\u1eadn chung chung m\u00e0 ph\u1ea3i d\u1ef1a tr\u00ean h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c \u201cc\u00e1 nh\u00e2n ho\u00e1\u201d. C\u00e1c t\u00ednh n\u0103ng nh\u01b0 t\u1ef1 \u0111\u1ed9ng ho\u00e1 email, \u0111o l\u01b0\u1eddng t\u1ef7 l\u1ec7 m\u1edf, h\u00e0nh vi t\u01b0\u01a1ng t\u00e1c,\u2026 c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u01b0a ra nh\u1eefng \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng kh\u00e1c nhau v\u00e0 vi\u1ec7c n\u00e0y th\u1eadm ch\u00ed c\u00f2n kh\u00f3 h\u01a1n vi\u1ec7c s\u1eed d\u1ee5ng t\u00ean c\u1ee7a kh\u00e1ch h\u00e0ng trong l\u1eddi ch\u00e0o.<\/span><\/p>\n

        Ngo\u00e0i ra, \u0111\u1ec3 email th\u00eam \u1ea5n t\u01b0\u1ee3ng, ng\u01b0\u1eddi ta th\u01b0\u1eddng s\u1eed d\u1ee5ng th\u00eam n\u1ed9i dung \u0111\u1ed9ng hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 gift gi\u00fap n\u1ed5i b\u1eadt c\u00e1c th\u00f4ng tin, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i h\u01a1n \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

        B\u01b0\u1edbc 5: X\u00e2y d\u1ef1ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c<\/b><\/h3>\n

        Theo th\u1ed1ng k\u00ea cho th\u1ea5y, CTA c\u00f3 th\u1ec3 gi\u00fap t\u0103ng 371% s\u1ed1 l\u1ea7n click email v\u00e0 1617% doanh thu. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng v\u00e0 c\u1ea7n thi\u1ebft khi thi\u1ebft k\u1ebf email marketing. Thay v\u00ec b\u1ea1n s\u1ebd \u0111\u1eb7t m\u1ed9t URL trong ph\u1ea7n v\u0103n b\u1ea3n v\u00e0 hy v\u1ecdng r\u1eb1ng ng\u01b0\u1eddi d\u00f9ng s\u1ebd nh\u1ea5p v\u00e0o n\u00f3 th\u00ec \u0111i\u1ec1u n\u00e0y kh\u00f4ng th\u1eadt s\u1ef1 kh\u1ea3 thi. V\u00ec v\u1eady m\u00e0 CTA \u0111\u01b0\u1ee3c xu\u1ea5t hi\u1ec7n nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p \u0111\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y.<\/span><\/p>\n

        B\u01b0\u1edbc 6: T\u1ed1i \u01b0u ho\u00e1 tr\u00ean c\u00e1c thi\u1ebft b\u1ecb<\/b><\/h3>\n
        \"T\u1ed1i<\/p>\n

        T\u1ed1i \u01b0u ho\u00e1 tr\u00ean c\u00e1c thi\u1ebft b\u1ecb trong chi\u1ebfn d\u1ecbch Email Marketing<\/p>\n<\/div>\n

        T\u1eeb n\u0103m nay, g\u1ea7n 62% s\u1ed1 l\u1ea7n click email di\u1ec5n ra tr\u00ean c\u00e1c thi\u1ebft b\u1ecb di \u0111\u1ed9ng. Do \u0111\u00f3, vi\u1ec7c thi\u1ebft k\u1ebf email marketing c\u1ea7n \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u ho\u00e1 tr\u00ean m\u1ecdi thi\u1ebft b\u1ecb, nh\u01b0 th\u1ebf s\u1ebd \u0111\u1ea3m b\u1ea3o s\u1ef1 th\u00e0nh c\u00f4ng, \u0111\u1ed9 ph\u1ee7 s\u00f3ng r\u1ed9ng h\u01a1n c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/p>\n

        B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf c\u00e1c chi\u1ebfn d\u1ecbch nh\u01b0 MailChimp, Omnisend, ConvertKit,\u2026<\/span><\/p>\n

        M\u1ed9t s\u1ed1 m\u1eb9o t\u1ea1o chi\u1ebfn d\u1ecbch Email Marketing tuy\u1ec7t v\u1eddi<\/b><\/h2>\n

        D\u01b0\u1edbi \u0111\u00e2y ch\u00ednh l\u00e0 m\u1ed9t s\u1ed1 l\u01b0u \u00fd t\u1ed5ng h\u1ee3p m\u00e0 b\u1ea1n c\u1ea7n bi\u1ebft khi t\u1ea1o chi\u1ebfn d\u1ecbch Email Marketing hi\u1ec7u qu\u1ea3:<\/span><\/p>\n

          \n
        • Lu\u00f4n c\u1eadp nh\u1eadt danh s\u00e1ch ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi v\u1edbi \u0111\u00fang th\u00f4ng \u0111i\u1ec7p<\/span><\/li>\n
        • Hi\u1ec3u nhu c\u1ea7u, insight ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb email t\u1ed1i \u0111a v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/li>\n
        • S\u1eed d\u1ee5ng m\u1eabu l\u1eadp k\u1ebf ho\u1ea1ch email \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb email theo th\u00e1ng\/ qu\u00fd\/ n\u0103m.\u00a0<\/span><\/li>\n
        • S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u1ed1i \u01b0u ho\u00e1, 24\/24, m\u1eabu th\u01b0 tr\u1ea3 l\u1eddi,..<\/span><\/li>\n
        • X\u00e1c \u0111\u1ecbnh d\u00f2ng th\u1eddi gian v\u00e0 d\u1ef1 \u0111o\u00e1n l\u01b0\u1ee3t click, t\u01b0\u01a1ng t\u00e1c c\u1ee7a chi\u1ebfn d\u1ecbch email marketing.\u00a0<\/span><\/li>\n
        • C\u1ea7n \u0111\u1ea3m b\u1ea3o n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 h\u1ea1n ch\u1ebf vi ph\u1ea1m c\u00e1c thu\u1eadt to\u00e1n c\u1ee7a email.<\/span><\/li>\n
        • S\u1eed d\u1ee5ng n\u1ed9i dung tr\u1ef1c quan \u0111\u1ec3 l\u00e0m cho email qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi \u0111\u1ecdc. M\u1ed9t b\u1ee9c tranh \u0111\u00e1ng gi\u00e1 ng\u00e0n l\u1eddi n\u00f3i v\u00e0 m\u1ed9t video c\u00f2n h\u01a1n th\u1ebf g\u1ea5p nhi\u1ec1u l\u1ea7n.<\/span><\/li>\n
        • Th\u00eam c\u00e1c c\u00e1ch th\u1ee9c \u0111\u1ec3 li\u00ean l\u1ea1c v\u1edbi nh\u00f3m h\u1ed7 tr\u1ee3, ch\u00ednh s\u00e1ch quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 th\u00f4ng tin doanh nghi\u1ec7p.<\/span><\/li>\n<\/ul>\n

          D\u00f9 b\u1ea1n c\u00f3 chi\u1ebfn l\u01b0\u1ee3c v\u0129 \u0111\u1ea1i n\u00e0o \u0111i ch\u0103ng n\u1eefa, n\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t thi\u1ebft k\u1ebf <\/span>Email Marketing<\/b> \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng, n\u00f3 s\u1ebd th\u1ea5t b\u1ea1i. Thi\u1ebft k\u1ebf email marketing \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch. N\u00f3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t gi\u1ea3i ph\u00e1p gi\u1ed1ng nh\u01b0 \u00e1p ph\u00edch \u0111\u01a1n gi\u1ea3n v\u1edbi l\u1eddi \u0111\u1ec1 ngh\u1ecb ho\u1eb7c l\u00e0 nhi\u1ec1u h\u01a1n th\u1ebf. N\u00f3 ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00e0 c\u1ed9ng h\u01b0\u1edfng t\u1edbi kh\u00e1ch h\u00e0ng. Do \u0111\u00f3, chi\u1ebfn l\u01b0\u1ee3c n\u00e0y \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1ec9 m\u1ec9, t\u1eadp trung cao \u0111\u1ed9, n\u1eafm b\u1eaft xu h\u01b0\u1edbng v\u00e0 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Email l\u00e0 m\u1ed9t c\u00e1ch th\u1ee9c ph\u1ed5 bi\u1ebfn \u0111\u1ec3 giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 vi\u1ec7c thi\u1ebft k\u1ebf Email Marketing chuy\u00ean nghi\u1ec7p l\u00e0 r\u1ea5t quan tr\u1ecdng. H\u00e3y kh\u00e1m ph\u00e1 6 B\u01b0\u1edbc thi\u1ebft k\u1ebf Email Marketing hi\u1ec7u qu\u1ea3 ngay t\u1ea1i b\u00e0i vi\u1ebft n\u00e0y nh\u00e9.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54152"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54152"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54152\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}