{"id":54166,"date":"2023-12-20T10:12:36","date_gmt":"2023-12-20T03:12:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/ai-dang-thay-doi-dien-mao-nganh-marketing-nhu-the-nao.html"},"modified":"2023-12-20T10:12:36","modified_gmt":"2023-12-20T03:12:36","slug":"ai-dang-thay-doi-dien-mao-nganh-marketing-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/ai-dang-thay-doi-dien-mao-nganh-marketing-nhu-the-nao.html","title":{"rendered":"AI \u0111ang thay \u0111\u1ed5i \u201cdi\u1ec7n m\u1ea1o\u201d ng\u00e0nh marketing nh\u01b0 th\u1ebf n\u00e0o?"},"content":{"rendered":"
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Trong th\u1eddi \u0111\u1ea1i kinh t\u1ebf s\u1ed1 v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), vi\u1ec7c doanh nghi\u1ec7p \u00e1p d\u1ee5ng AI trong marketing v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111ang tr\u1edf n\u00ean c\u1ea7n thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft. Vi\u1ec7c s\u1eed d\u1ee5ng AI trong marketing mang l\u1ea1i cho c\u00e1c doanh nghi\u1ec7p nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh marketing v\u00e0 gi\u00fap cho c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed. AI hi\u1ec7n \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong l\u0129nh v\u1ef1c marketing. V\u1eady, vi\u1ec7c \u00e1p d\u1ee5ng AI s\u1ebd thay \u0111\u1ed5i ng\u00e0nh Marketing nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n

AI \u0111ang thay \u0111\u1ed5i \"di\u1ec7n m\u1ea1o\" ng\u00e0nh marketing nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

AI \u0111ang thay \u0111\u1ed5i \u201cdi\u1ec7n m\u1ea1o\u201d ng\u00e0nh marketing nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<\/div>\n

Hi\u1ec7n nay, vi\u1ec7c \u00e1p d\u1ee5ng AI trong marketing ng\u00e0y c\u00e0ng\u00a0ph\u1ed5 bi\u1ebfn, \u0111i\u1ec1u n\u00e0y\u00a0gi\u00fap c\u00e1c doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n ho\u1ea1t \u0111\u1ed9ng marketing hi\u1ec7u qu\u1ea3 h\u01a1n. AI c\u00f3 kh\u1ea3 n\u0103ng: t\u00ecm ki\u1ebfm, t\u1ed5ng h\u1ee3p, l\u1ef1a ch\u1ecdn v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, t\u1eeb \u0111\u00f3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ho\u1eb7c k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u. Ngo\u00e0i ra, vi\u1ec7c \u00e1p d\u1ee5ng AI trong marketing c\u00f2n\u00a0gi\u00fap\u00a0c\u00e1c marketers\u00a0s\u00e1ng t\u1ea1o \u00fd t\u01b0\u1edfng v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c d\u1ea1ng n\u1ed9i dung kh\u00e1c nhau, \u0111\u1ed3ng th\u1eddi gi\u00fap doanh nghi\u1ec7p c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

T\u00ecm ki\u1ebfm, t\u1ed5ng h\u1ee3p, ch\u1ecdn l\u1ecdc v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ho\u1eb7c k\u1ebft qu\u1ea3 \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u<\/b><\/h2>\n

Trong b\u00e0i vi\u1ebft mang t\u1ef1a \u0111\u1ec1 \u201cAI v\u00e0 k\u1ef7 nguy\u00ean m\u00e1y m\u00f3c m\u1edbi\u201d, t\u00e1c gi\u1ea3 Thomas H.Davenport v\u00e0 Rajeev Ronanki \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng \u201cC\u00e1c c\u00f4ng ty n\u00ean xem x\u00e9t kh\u1ea3 n\u0103ng kinh doanh c\u1ee7a AI thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o c\u00f4ng ngh\u1ec7 hi\u1ec7n c\u00f3 c\u1ee7a n\u00f3.\u201d<\/span><\/p>\n

Vi\u1ec7c \u00e1p d\u1ee5ng AI trong marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 quan tr\u1ecdng trong ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin cho nh\u00e0 ti\u1ebfp th\u1ecb, gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh hi\u1ec7u qu\u1ea3 trong nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng k\u1ebf ho\u1ea1ch marketing. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng AI trong marketing, marketers c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u00ecm ra th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p.<\/span><\/p>\n

\"Vi\u1ec7c<\/p>\n

AI gi\u00fap t\u00ecm ki\u1ebfm, t\u1ed5ng h\u1ee3p, ch\u1ecdn l\u1ecdc v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin<\/p>\n<\/div>\n

ChatGPT l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao g\u1ea7n \u0111\u00e2y, k\u1ebft h\u1ee3p m\u00f4 h\u00ecnh m\u00e1y h\u1ecdc GPT-3 v\u00e0 Big Data c\u1ee7a OpenAI \u0111\u1ec3 x\u1eed l\u00fd ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean v\u00e0 tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi t\u1eeb ng\u01b0\u1eddi d\u00f9ng. \u0110\u01b0\u1ee3c coi l\u00e0 m\u1ed9t trong nh\u1eefng m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean ti\u00ean ti\u1ebfn nh\u1ea5t hi\u1ec7n nay, ChatGPT \u0111\u00e3 t\u1ea1o n\u00ean m\u1ed9t c\u01a1n s\u1ed1t trong l\u0129nh v\u1ef1c n\u00e0y. Ngo\u00e0i ra, ChatGPT c\u0169ng c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 nh\u01b0 m\u1ed9t tr\u1ee3 l\u00fd \u1ea3o v\u00e0 tr\u1ee3 th\u1ee7 \u0111\u1eafc l\u1ef1c trong l\u0129nh v\u1ef1c marketing, gi\u00fap t\u1ed5ng h\u1ee3p v\u00e0 t\u00f3m t\u1eaft th\u00f4ng tin, vi\u1ebft n\u1ed9i dung v\u00e0 k\u1ecbch b\u1ea3n cho c\u00e1c b\u1ed1i c\u1ea3nh s\u1eed d\u1ee5ng kh\u00e1c nhau, v\u00e0 c\u1ea3 vi\u1ebft m\u00e3 l\u1eadp tr\u00ecnh v\u1edbi nhi\u1ec1u ng\u00f4n ng\u1eef kh\u00e1c nhau.<\/span><\/p>\n

C\u00f9ng v\u1edbi ChatGPT, m\u1ed9t s\u1ed1 c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn kh\u00e1c c\u0169ng \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a hi\u1ec7u su\u1ea5t t\u00ecm ki\u1ebfm v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin cho ng\u01b0\u1eddi d\u00f9ng. Hyper Auditor l\u00e0 m\u1ed9t v\u00ed d\u1ee5 v\u1ec1 n\u1ec1n t\u1ea3ng s\u1eed d\u1ee5ng AI trong marketing \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 so s\u00e1nh ch\u1ea5t l\u01b0\u1ee3ng t\u00e0i kho\u1ea3n c\u1ee7a nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng, x\u00e1c th\u1ef1c \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc.\u00a0<\/span><\/p>\n

\"N\u1ec1n<\/p>\n

N\u1ec1n t\u1ea3ng Hyper Auditor \u00e1p d\u1ee5ng AI \u0111\u1ec3 kh\u00e1m ph\u00e1 v\u00e0 so s\u00e1nh ch\u1ea5t l\u01b0\u1ee3ng t\u00e0i kho\u1ea3n<\/p>\n<\/div>\n

T\u01b0\u01a1ng t\u1ef1, Similarweb c\u0169ng s\u1eed d\u1ee5ng Big Data v\u00e0 AI \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u t\u1eeb h\u00e0ng t\u1ec9 trang web, \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng v\u00e0 c\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u b\u00ean th\u1ee9 ba, t\u1eeb \u0111\u00f3 cung c\u1ea5p ph\u00e2n t\u00edch v\u00e0 b\u00e1o c\u00e1o ch\u00ednh x\u00e1c.<\/span><\/p>\n

Theo m\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t g\u1ea7n \u0111\u00e2y, 71% cho r\u1eb1ng c\u00e1c th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng hi\u1ec3u \u0111\u01b0\u1ee3c qu\u00e1 r\u00f5 v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd, \u0111i\u1ec1u n\u00e0y gi\u1ea3i th\u00edch t\u1ea1i sao c\u00f3 \u0111\u1ebfn 66% Marketer trong kh\u1ea3o s\u00e1t mu\u1ed1n c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o vi\u1ec7c x\u00e2y d\u1ef1ng nh\u1eadn th\u1ee9c v\u00e0 quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Tr\u1ee3 l\u00fd gi\u1ecdng n\u00f3i, chatbot v\u00e0 IoT d\u1ef1a tr\u00ean AI s\u1ebd cung c\u1ea5p cho doanh nghi\u1ec7p kh\u1ea3 n\u0103ng \u0111\u1eb7t l\u1eddi nh\u1eafc nh\u1edf v\u00e0 th\u00f4ng b\u00e1o, \u0111\u1ed3ng th\u1eddi cung c\u1ea5p th\u00f4ng tin ch\u00ednh x\u00e1c v\u00e0 r\u00f5 r\u00e0ng v\u1ec1 kh\u00e1ch h\u00e0ng khi c\u1ea7n.<\/span><\/p>\n

S\u00e1ng t\u1ea1o \u00fd t\u01b0\u1edfng, t\u1ea1o v\u00e0 t\u1ed1i \u01b0u h\u00f3a c\u00e1c d\u1ea1ng n\u1ed9i dung\u00a0<\/b><\/h2>\n

C\u00e1c c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o nh\u01b0 m\u00f4 h\u00ecnh ng\u00f4n ng\u1eef t\u1ef1 nhi\u00ean (NLP), h\u1ecdc s\u00e2u (deep learning) v\u00e0 m\u00e1y h\u1ecdc (machine learning) \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch v\u00e0 t\u1ed5ng h\u1ee3p th\u00f4ng tin t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau, t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

B\u1eb1ng c\u00e1ch nh\u1eadp th\u00f4ng tin y\u00eau c\u1ea7u (prompt), ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u1ed9c gi\u1ea3 v\u00e0 v\u0103n phong, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng tr\u1ee3 l\u00fd AI \u0111\u1ec3 t\u1ea1o n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng cao ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau, ch\u1eb3ng h\u1ea1n nh\u01b0 website, m\u1ea1ng x\u00e3 h\u1ed9i, email,\u2026<\/span><\/p>\n

C\u00e1c d\u1ecbch v\u1ee5 t\u1ea1o n\u1ed9i dung s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o ti\u00eau bi\u1ec3u nh\u01b0 Write Sonic, Copy.AI \u0111\u1ec1u cung c\u1ea5p nh\u1eefng t\u00ednh n\u0103ng n\u00e0y.<\/span><\/p>\n

Ta c\u00f3 th\u1ec3 th\u1ea5y m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh, \u0111\u00f3 l\u00e0 \u00f4ng l\u1edbn Amazon \u2013 doanh nghi\u1ec7p ti\u00ean phong trong vi\u1ec7c \u00e1p d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 t\u1ea1o ra \u00fd t\u01b0\u1edfng content marketing. C\u1ee5 th\u1ec3, Amazon \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 t\u00ean l\u00e0 \u201cAmazon Rekognition\u201d, m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh s\u1eed d\u1ee5ng deep learning \u0111\u1ec3 ph\u00e2n t\u00edch h\u00ecnh \u1ea3nh v\u00e0 tr\u00edch xu\u1ea5t th\u00f4ng tin. T\u1eeb \u0111\u00f3 Amazon s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 n\u00e0y \u0111\u1ec3 ph\u00e1t hi\u1ec7n v\u00e0 ph\u00e2n t\u00edch c\u00e1c tr\u00e0o l\u01b0u v\u00e0 xu h\u01b0\u1edbng m\u1edbi,\u00a0v\u00e0\u00a0t\u1ea1o ra \u00fd t\u01b0\u1edfng content marketing ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.\u00a0\u00a0<\/span><\/p>\n

\"Amazon Rekognition\" l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch gi\u00fap Amazon ph\u00e1t hi\u1ec7n v\u00e0 ph\u00e2n t\u00edch c\u00e1c tr\u00e0o l\u01b0u, xu h\u01b0\u1edbng m\u1edbi<\/p>\n

\u201cAmazon Rekognition\u201d l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch gi\u00fap Amazon ph\u00e1t hi\u1ec7n v\u00e0 ph\u00e2n t\u00edch c\u00e1c tr\u00e0o l\u01b0u, xu h\u01b0\u1edbng m\u1edbi<\/p>\n<\/div>\n

Xem th\u00eam:\u00a0Google thay \u0111\u1ed5i c\u00e1i nh\u00ecn v\u1ec1 c\u00e1c c\u00f4ng c\u1ee5 AI content<\/strong><\/em><\/p>\n

AI trong Marketing t\u1ef1 \u0111\u1ed9ng (Automation Marketing)<\/b><\/h2>\n

Trong c\u00e1c t\u00e1c v\u1ee5 c\u1ee7a b\u1ed9 ph\u1eadn Marketing, c\u00f3 nhi\u1ec1u quy tr\u00ecnh tuy\u1ebfn t\u00ednh m\u00e0 th\u01b0\u1eddng ph\u1ea3i l\u1eb7p \u0111i l\u1eb7p l\u1ea1i ho\u1eb7c x\u1ea3y ra theo \u0111i\u1ec1u ki\u1ec7n. Do \u0111\u00f3, s\u1eed d\u1ee5ng t\u1ef1 \u0111\u1ed9ng h\u00f3a (automation workflow) trong c\u00e1c ho\u1ea1t \u0111\u1ed9ng n\u00e0y s\u1ebd gi\u00fap t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n

M\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u01a1 b\u1ea3n v\u1ec1 Automation Marketing nh\u1edd AI bao g\u1ed3m:<\/span><\/p>\n

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  • Email Marketing t\u1ef1 \u0111\u1ed9ng:<\/i><\/b> T\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh g\u1eedi email cho kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c h\u00e0nh \u0111\u1ed9ng m\u00e0 h\u1ecd th\u1ef1c hi\u1ec7n tr\u00ean website ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng tr\u01b0\u1edbc \u0111\u00f3 nh\u01b0 m\u1edf email hay nh\u1ea5p v\u00e0o li\u00ean k\u1ebft. V\u00ed d\u1ee5: G\u1eedi email ch\u00e0o m\u1eebng ho\u1eb7c th\u00f4ng b\u00e1o gi\u1ea3m gi\u00e1 \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi \u0111\u0103ng k\u00fd.<\/span><\/li>\n
  • Qu\u1ea3ng c\u00e1o t\u1ef1 \u0111\u1ed9ng:<\/i><\/b> S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o ra v\u00e0 qu\u1ea3n l\u00fd c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn d\u1ef1a tr\u00ean c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 \u0111\u1ed1i t\u01b0\u1ee3ng, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, t\u00ecm ki\u1ebfm t\u1eeb kh\u00f3a.<\/span><\/li>\n
  • T\u1ea1o Landing page t\u1ef1 \u0111\u1ed9ng<\/i><\/b>: S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o ra trang \u0111\u00edch (landing page) t\u1ef1 \u0111\u1ed9ng v\u00e0 t\u1ed1i \u01b0u h\u00f3a \u0111\u1ec3 thu h\u00fat v\u00e0 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/li>\n
  • Qu\u1ea3n l\u00fd d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1ef1 \u0111\u1ed9ng: <\/i><\/b>T\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u00e1 tr\u00ecnh thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.\u00a0<\/span><\/li>\n
  • T\u1ea1o n\u1ed9i dung t\u1ef1 \u0111\u1ed9ng: <\/i><\/b>S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung ti\u1ebfp th\u1ecb nh\u01b0 b\u00e0i vi\u1ebft blog, b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i ho\u1eb7c video.\u00a0<\/span><\/li>\n<\/ul>\n

    Ngo\u00e0i ra, c\u00f2n c\u00f3 nh\u1eefng \u1ee9ng d\u1ee5ng Automation Marketing ph\u1ee9c t\u1ea1p v\u00e0 ti\u00ean ti\u1ebfn h\u01a1n. M\u1ed9t s\u1ed1 \u1ee9ng d\u1ee5ng AI c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ecdc to\u00e0n b\u1ed9 c\u00e1c email \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn h\u1ed9p th\u01b0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng chung c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u1ef1 \u0111\u1ed9ng ph\u00e2n lo\u1ea1i. Nh\u1eefng email quan tr\u1ecdng nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c g\u1eedi \u0111\u1ebfn cho nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n, c\u00f2n nh\u1eefng email \u00edt quan tr\u1ecdng ho\u1eb7c kh\u00f4ng c\u1ea7n ph\u1ea3n h\u1ed3i s\u1ebd \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef ho\u1eb7c t\u1ef1 \u0111\u1ed9ng tr\u1ea3 l\u1eddi b\u1edfi AI.<\/span><\/p>\n

    C\u00e1c \u1ee9ng d\u1ee5ng Automation Marketing gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Marketing, t\u0103ng hi\u1ec7u qu\u1ea3 v\u00e0 gi\u1ea3m thi\u1ec3u th\u1eddi gian, nh\u1eefng \u1ee9ng d\u1ee5ng ph\u1ed5 bi\u1ebfn bao g\u1ed3m:<\/span><\/p>\n

    Email Marketing Automation:<\/i><\/b> t\u1ef1 \u0111\u1ed9ng g\u1eedi email v\u00e0 tin nh\u1eafn theo chu k\u1ef3, theo s\u1ef1 ki\u1ec7n ho\u1eb7c theo h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c Marketing.<\/span><\/p>\n

    V\u00ed d\u1ee5: ActiveCampaign l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 t\u1ef1 \u0111\u1ed9ng h\u00f3a marketing \u0111\u1ea7y \u0111\u1ee7 t\u00ednh n\u0103ng, cho ph\u00e9p doanh nghi\u1ec7p g\u1eedi t\u1ef1 \u0111\u1ed9ng h\u00f3a email marketing v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb kh\u00e1c, c\u0169ng nh\u01b0 qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/p>\n

    Social Media Marketing Automation:<\/i><\/b> t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i, bao g\u1ed3m \u0111\u0103ng b\u00e0i, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng, theo d\u00f5i c\u00e1c t\u1eeb kh\u00f3a v\u00e0 hashtag, c\u1eadp nh\u1eadt n\u1ed9i dung,\u2026<\/span><\/p>\n

    Vi\u1ec7c t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c c\u00f4ng c\u1ee5 AI nh\u01b0 Agora Pulse v\u00e0 Sprout Social. Sprout Social l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i m\u1ea1nh m\u1ebd, cung c\u1ea5p t\u00ednh n\u0103ng l\u00ean l\u1ecbch b\u00e0i \u0111\u0103ng, ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb. Agora Pulse l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a ti\u1ebfp th\u1ecb, cho ph\u00e9p b\u1ea1n l\u00ean l\u1ecbch c\u00e1c b\u00e0i \u0111\u0103ng, qu\u1ea3n l\u00fd h\u1ed9p th\u01b0 \u0111\u1ebfn v\u00e0 t\u1ea1o c\u00e1c cu\u1ed9c th\u0103m d\u00f2 \u00fd ki\u1ebfn.<\/span><\/p>\n

    Lead Management Automation:<\/i><\/b> t\u1ef1 \u0111\u1ed9ng qu\u1ea3n l\u00fd c\u00e1c th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, x\u00e2y d\u1ef1ng quy tr\u00ecnh theo d\u00f5i v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    \"C\u00e1c<\/p>\n

    C\u00e1c \u1ee9ng d\u1ee5ng Automation Marketing gi\u00fap t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c Marketing<\/p>\n<\/div>\n

    V\u00ed d\u1ee5, HubSpot l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 Lead Management Automation trong vi\u1ec7c cung c\u1ea5p t\u00ednh n\u0103ng t\u1ef1 \u0111\u1ed9ng h\u00f3a qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, t\u1eeb vi\u1ec7c thu th\u1eadp th\u00f4ng tin, theo d\u00f5i h\u00e0nh vi, t\u01b0\u01a1ng t\u00e1c \u0111\u1ebfn vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

    M\u1ed9t v\u00ed d\u1ee5 kh\u00e1c v\u1ec1 n\u1ec1n t\u1ea3ng Mailchimp, n\u1ec1n t\u1ea3ng n\u00e0y cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng t\u1ea1o ra nhi\u1ec1u lu\u1ed3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Journey) kh\u00e1c nhau tr\u00ean h\u1ec7 th\u1ed1ng. M\u1ed7i lu\u1ed3ng s\u1ebd c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c workflow v\u00e0 t\u00e1c v\u1ee5 marketing \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp s\u1eb5n. Totango cung c\u1ea5p m\u1ed9t th\u01b0 vi\u1ec7n c\u00e1c workflow v\u00e0 n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi nhi\u1ec1u lu\u1ed3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00e1c nhau, gi\u00fap t\u1ef1 \u0111\u1ed9ng ho\u00e1 h\u00e0ng lo\u1ea1t c\u00e1c tr\u01b0\u1eddng h\u1ee3p tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    T\u1ed1i \u01b0u ho\u00e1 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u00a0<\/b><\/h2>\n

    Trong th\u1eddi \u0111\u1ea1i kinh t\u1ebf s\u1ed1, AI (tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o) \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 quan tr\u1ecdng \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. T\u1eeb nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Amazon, Netflix \u0111\u1ebfn c\u00e1c doanh nghi\u1ec7p nh\u1ecf h\u01a1n, AI \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 t\u0103ng t\u00ednh ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00e1c d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Vi\u1ec7c \u00e1p d\u1ee5ng AI trong marketing gi\u00fap t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p h\u01a1n. C\u00e1c thu\u1eadt to\u00e1n AI c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u00e0ng lo\u1ea1t d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra c\u00e1c xu h\u01b0\u1edbng v\u00e0 m\u00f4 h\u00ecnh, t\u1eeb \u0111\u00f3 t\u1ea1o ra c\u00e1c \u0111\u1ec1 xu\u1ea5t ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 nhu c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, c\u00e1c trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u01b0 Amazon s\u1eed d\u1ee5ng AI \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean l\u1ecbch s\u1eed mua h\u00e0ng v\u00e0 s\u1edf th\u00edch.<\/span><\/p>\n

    Ngo\u00e0i ra, vi\u1ec7c \u00e1p d\u1ee5ng AI trong marketing c\u0169ng gi\u00fap c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c t\u00f9y ch\u1ec9nh cho t\u1eebng kh\u00e1ch h\u00e0ng. V\u00ed d\u1ee5, c\u00e1c \u1ee9ng d\u1ee5ng \u00e2m nh\u1ea1c nh\u01b0 Spotify s\u1eed d\u1ee5ng AI trong marketing \u0111\u1ec3 t\u1ea1o ra c\u00e1c danh s\u00e1ch ph\u00e1t v\u00e0 \u0111\u1ec1 xu\u1ea5t b\u00e0i h\u00e1t d\u1ef1a tr\u00ean s\u1edf th\u00edch v\u00e0 th\u00f3i quen nghe nh\u1ea1c c\u1ee7a t\u1eebng ng\u01b0\u1eddi d\u00f9ng. C\u00e1c \u1ee9ng d\u1ee5ng \u0111\u1ecdc tin t\u1ee9c nh\u01b0 Flipboard c\u0169ng s\u1eed d\u1ee5ng AI trong marketing \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c tin t\u1ee9c ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ng\u01b0\u1eddi d\u00f9ng d\u1ef1a tr\u00ean l\u1ecbch s\u1eed \u0111\u1ecdc v\u00e0 quan t\u00e2m c\u1ee7a h\u1ecd.<\/span><\/p>\n

    \"Spotify<\/p>\n

    Spotify s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o ra c\u00e1c danh s\u00e1ch ph\u00e1t v\u00e0 \u0111\u1ec1 xu\u1ea5t b\u00e0i h\u00e1t d\u1ef1a tr\u00ean s\u1edf th\u00edch\u00a0kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

    V\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 Netflix, Netflix \u0111\u00e3 s\u1eed d\u1ee5ng c\u00e1c thu\u1eadt to\u00e1n \u0111\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c b\u1ed9 phim, ch\u01b0\u01a1ng tr\u00ecnh truy\u1ec1n h\u00ecnh v\u00e0 n\u1ed9i dung kh\u00e1c ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch v\u00e0 th\u00f3i quen xem phim c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. C\u00e1c thu\u1eadt to\u00e1n n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u nh\u01b0 th\u1eddi gian xem, th\u1ec3 lo\u1ea1i phim, b\u1ed9 phim \u0111\u01b0\u1ee3c y\u00eau th\u00edch v\u00e0 \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng. Nh\u1edd \u0111\u00f3, Netflix c\u00f3 th\u1ec3 \u0111\u1ec1 xu\u1ea5t c\u00e1c b\u1ed9 phim m\u1edbi, n\u1ed9i dung hot v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, t\u1ea1o ra tr\u1ea3i nghi\u1ec7m xem phim t\u1ed1t h\u01a1n v\u00e0 t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

    Trong k\u1ef7 nguy\u00ean AI, marketing \u0111ang tr\u1ea3i qua nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 v\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u00f3n nh\u1eadn xu h\u01b0\u1edbng n\u00e0y \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 chi\u1ebfn l\u01b0\u1ee3c marketing. S\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o gi\u00fap cho c\u00e1c doanh nghi\u1ec7p t\u1ed1i \u01b0u ho\u00e1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing. V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n kh\u00f4ng ng\u1eebng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, t\u01b0\u01a1ng lai c\u1ee7a marketing h\u1ee9a h\u1eb9n s\u1ebd c\u00e0ng tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n, gi\u00fap cho c\u00e1c doanh nghi\u1ec7p \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 kh\u00e1c bi\u1ec7t trong th\u1ecb tr\u01b0\u1eddng kinh doanh ng\u00e0y nay.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Trong th\u1eddi \u0111\u1ea1i kinh t\u1ebf s\u1ed1 v\u00e0 s\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI), vi\u1ec7c doanh nghi\u1ec7p \u00e1p d\u1ee5ng AI trong marketing v\u00e0 c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh \u0111ang tr\u1edf n\u00ean c\u1ea7n thi\u1ebft h\u01a1n bao gi\u1edd h\u1ebft. Vi\u1ec7c s\u1eed d\u1ee5ng AI trong marketing mang l\u1ea1i cho c\u00e1c doanh nghi\u1ec7p nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi, t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh marketing v\u00e0 gi\u00fap cho c\u00e1c doanh nghi\u1ec7p ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 chi ph\u00ed. AI hi\u1ec7n \u0111ang tr\u1edf th\u00e0nh xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu trong l\u0129nh v\u1ef1c marketing. V\u1eady, vi\u1ec7c \u00e1p d\u1ee5ng AI s\u1ebd thay \u0111\u1ed5i ng\u00e0nh Marketing nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54166"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54166"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54166\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}