{"id":54226,"date":"2023-12-20T10:22:36","date_gmt":"2023-12-20T03:22:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/kham-pha-6-xu-huong-marketing-2023-ma-ban-khong-nen-bo-lo.html"},"modified":"2023-12-20T10:22:36","modified_gmt":"2023-12-20T03:22:36","slug":"kham-pha-6-xu-huong-marketing-2023-ma-ban-khong-nen-bo-lo","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/kham-pha-6-xu-huong-marketing-2023-ma-ban-khong-nen-bo-lo.html","title":{"rendered":"Kh\u00e1m ph\u00e1 6 xu h\u01b0\u1edbng marketing m\u00e0 b\u1ea1n kh\u00f4ng n\u00ean b\u1ecf l\u1ee1"},"content":{"rendered":"
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N\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng marketing quan tr\u1ecdng nh\u1ea5t trong n\u0103m nh\u01b0: video ng\u1eafn, ti\u1ebfp th\u1ecb k\u1ebft h\u1ee3p ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, \u2026 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing d\u00e0i h\u1ea1n \u0111\u00fang \u0111\u1eafn nh\u1ea5t.<\/strong><\/p>\n

Xu h\u01b0\u1edbng marketing: Video ng\u1eafn (short video)<\/b><\/h2>\n

Video ng\u1eafn \u0111\u00e3 g\u00e2y b\u00e3o tr\u00ean to\u00e0n th\u1ebf gi\u1edbi v\u00e0o n\u0103m v\u1eeba qua v\u00e0 n\u00f3 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n l\u00e0 s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n b\u00f9ng n\u1ed5 h\u01a1n n\u1eefa v\u00e0o n\u0103m . Video ng\u1eafn \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u1edd s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a c\u00e1c n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Douyin, Reels, Vine, Youtube Short, \u2026 Video ng\u1eafn th\u01b0\u1eddng ch\u1ec9 d\u00e0i t\u1eeb 15-60 gi\u00e2y. C\u00e1c video ng\u1eafn th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng k\u1ecbch b\u1ea3n ng\u1eafn g\u1ecdn \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p theo c\u00e1ch th\u00fa v\u1ecb, d\u1ec5 hi\u1ec3u v\u00e0 h\u1ea5p d\u1eabn h\u01a1n \u0111\u1ed1i v\u1edbi kh\u00e1n gi\u1ea3 m\u1ee5c ti\u00eau.<\/span><\/p>\n

\"Video<\/p>\n

Video ng\u1eafn \u0111\u00e3 v\u00e0 \u0111ang b\u00f9ng n\u1ed5 s\u1ef1 ph\u00e1t tri\u1ec3n tr\u00ean to\u00e0n th\u1ebf gi\u1edbi<\/p>\n<\/div>\n

Video ng\u1eafn l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1ea1o ra nhi\u1ec1u l\u1ee3i \u00edch nh\u01b0:<\/span><\/p>\n

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  • Thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a m\u1ecdi ng\u01b0\u1eddi, khuy\u1ebfn kh\u00edch h\u1ecd truy\u1ec1n b\u00e1 th\u00f4ng tin v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: Theo Hubspot, t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1ea5p v\u00e0o video t\u0103ng l\u00ean 56% v\u00e0 kh\u1ea3 n\u0103ng gia t\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u t\u0103ng l\u00ean 43%<\/span><\/li>\n
  • M\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c cao: Theo Sprout Social, 66% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho bi\u1ebft h\u1ecd ch\u00fa \u00fd nhi\u1ec1u cho c\u00e1c video ng\u1eafn. Ngo\u00e0i ra, c\u0169ng trong kh\u1ea3o s\u00e1t n\u00e0y, Sprout Social cho bi\u1ebft c\u00e1c video ng\u1eafn s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c cao h\u01a1n so v\u1edbi video d\u00e0i<\/span><\/li>\n
  • Mang l\u1ea1i ROI (l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0) t\u1ed1t: Theo Animoto, 73% ng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u1ecb \u1ea3nh h\u01b0\u1edfng b\u1edfi s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ec v\u1eady, n\u1ebfu ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch n\u1ed9i dung video c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng mua s\u1eafm nhi\u1ec1u h\u01a1n<\/span><\/li>\n
  • K\u00edch th\u00edch kh\u00e1ch h\u00e0ng xem nhi\u1ec1u video v\u00e0 quan t\u00e2m \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u nhi\u1ec1u h\u01a1n: Theo t\u00e0i li\u1ec7u c\u1ee7a Wyzowl, 96% m\u1ecdi ng\u01b0\u1eddi t\u00ecm ki\u1ebfm v\u00e0 xem video \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
  • T\u00e1i s\u1eed d\u1ee5ng n\u1ed9i dung d\u1ec5 d\u00e0ng h\u01a1n: Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 c\u1eaft v\u00e0 n\u1ed1i c\u00e1c video ng\u1eafn th\u00e0nh video d\u00e0i h\u01a1n \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t video t\u1ed5ng h\u1ee3p, chu\u1ed7i li\u00ean k\u1ebft, \u2026<\/span><\/li>\n<\/ul>\n

    V\u1edbi nh\u1eefng l\u1ee3i \u00edch v\u00e0 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c nh\u01b0 tr\u00ean, 90% nh\u00e0 ti\u1ebfp th\u1ecb cho bi\u1ebft h\u1ecd s\u1ebd ti\u1ebfp t\u1ee5c duy tr\u00ec ng\u00e2n s\u00e1ch ho\u1eb7c d\u00e0nh nhi\u1ec1u ng\u00e2n s\u00e1ch h\u01a1n \u0111\u1ec3 \u0111\u1ea7u t\u01b0 cho video ng\u1eafn (Theo Hubspot)<\/span><\/p>\n

    K\u1ebft h\u1ee3p v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng (KOL, KOC, Celeb)<\/b><\/h2>\n

    K\u1ebft h\u1ee3p v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng l\u00e0 s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u v\u00e0 m\u1ed9t c\u00e1 nh\u00e2n c\u00f3 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u1ef1c tuy\u1ebfn l\u1edbn v\u00e0 c\u00f3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn m\u1ed9t th\u1ecb tr\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh. Gi\u1ed1ng nh\u01b0 video ng\u1eafn, chi\u1ebfn l\u01b0\u1ee3c marketing k\u1ebft h\u1ee3p v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng b\u1eaft \u0111\u1ea7u n\u1ed5i l\u00ean v\u00e0o v\u00e0 \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd tr\u1edf th\u00e0nh xu h\u01b0\u1edbng marketing .<\/span><\/p>\n

    Th\u1ecb tr\u01b0\u1eddng ti\u1ebfp th\u1ecb k\u1ebft h\u1ee3p v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng \u0111\u00e3 t\u0103ng t\u1eeb 1,7 t\u1ef7 \u0111\u00f4 la l\u00ean 16,4 t\u1ef7 \u0111\u00f4 la . V\u1edbi m\u1ee9c t\u0103ng tr\u01b0\u1edfng \u0111\u00e1ng mong \u0111\u1ee3i nh\u01b0 hi\u1ec7n t\u1ea1i, ti\u1ebfp th\u1ecb k\u1ebft h\u1ee3p v\u1edbi ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng ch\u00ednh l\u00e0 xu h\u01b0\u1edbng marketing m\u00e0 c\u00f3 \u0111\u1ebfn 89% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u00f3 k\u1ebf ho\u1ea1ch \u0111\u1ea7u t\u01b0 v\u00e0 gia t\u0103ng ng\u00e2n s\u00e1ch trong n\u0103m (Hubspot).<\/span><\/p>\n

    Ngo\u00e0i ra, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb chuy\u00ean nghi\u1ec7p c\u00f2n s\u1eed d\u1ee5ng ti\u1ebfp th\u1ecb ng\u01b0\u1eddi c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng v\u00ec nh\u1eefng l\u1ee3i \u00edch l\u00e2u d\u00e0i nh\u01b0:<\/span><\/p>\n

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    • N\u00e2ng cao nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
    • X\u00e2y d\u1ef1ng l\u00f2ng tin v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
    • Ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau<\/span><\/li>\n
    • Th\u00fac \u0111\u1ea9y t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i<\/span><\/li>\n
    • T\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/span><\/li>\n
    • K\u1ebft n\u1ed1i v\u1edbi th\u1ecb tr\u01b0\u1eddng ti\u1ec1m n\u0103ng r\u1ed9ng l\u1edbn h\u01a1n<\/span><\/li>\n<\/ul>\n

      C\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 ch\u1ee7 \u0111\u1ed9ng n\u1eafm b\u1eaft c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm m\u1ed9t KOL, KOC c\u00f3 t\u1ea7m \u1ea3nh h\u01b0\u1edfng tr\u1edf th\u00e0nh \u201c\u0111\u1ea1i di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\u201d \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m, gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u1ea1o l\u00f2ng tin v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/span><\/p>\n

      T\u1ed1i \u01b0u hi\u1ec3n th\u1ecb (SEO)<\/b><\/h2>\n

      Khi n\u00f3i \u0111\u1ebfn xu h\u01b0\u1edbng marketing hi\u1ec7n nay, 88% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb cho bi\u1ebft h\u1ecd s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u ti\u1ec1n h\u01a1n v\u00e0o SEO.<\/span><\/p>\n

      \"SEO<\/p>\n

      SEO l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi gi\u00fap c\u00e1c th\u01b0\u01a1ng hi\u1ec7u d\u1ec5 d\u00e0ng ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

      Trong , Google \u0111\u00e3 ph\u00e1t h\u00e0nh m\u1ed9t s\u1ed1 b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n. Nh\u1eefng b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n th\u00e0nh ba lo\u1ea1i ch\u00ednh:<\/span><\/p>\n

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      • C\u1eadp nh\u1eadt c\u1ed1t l\u00f5i: C\u00e1c b\u1ea3n c\u1eadp nh\u1eadt thu\u1eadt to\u00e1n \u0111\u01b0\u1ee3c ph\u00e1t h\u00e0nh \u0111\u1ec3 gi\u00fap t\u00ecm ki\u1ebfm t\u1ed1t v\u00e0 an to\u00e0n h\u01a1n.<\/span><\/li>\n
      • N\u1ed9i dung h\u1eefu \u00edch: C\u00e1c thu\u1eadt to\u00e1n c\u1eadp nh\u1eadt \u0111\u1ec3 l\u00e0m cho k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm h\u1eefu \u00edch v\u00e0 ph\u00f9 h\u1ee3p h\u01a1n<\/span><\/li>\n
      • Tr\u1ea3i nghi\u1ec7m: C\u00e1c thu\u1eadt to\u00e1n m\u1edbi c\u1ee7a Google \u01b0u ti\u00ean c\u00e1c website c\u00f3 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng t\u1ed1t tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c thi\u1ebft b\u1ecb (m\u00e1y t\u00ednh v\u00e0 \u0111i\u1ec7n tho\u1ea1i, \u2026)<\/span><\/li>\n<\/ul>\n

        R\u00f5 r\u00e0ng, nh\u1eefng thu\u1eadt to\u00e1n m\u1edbi n\u00e0y c\u1ee7a Google s\u1ebd \u01b0u ti\u00ean nh\u1eefng trang web c\u00f3 n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, c\u00e1c ch\u1ec9 s\u1ed1 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean trang web t\u1ed1t (v\u00ed d\u1ee5: time on site, time outside, th\u1eddi gian t\u1ea3i trang, \u2026). Trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, vi\u1ec7c t\u1ed1i \u01b0u ho\u00e1 hi\u1ec3n th\u1ecb (SEO) s\u1ebd l\u00e0 m\u1ed9t xu h\u01b0\u1edbng marketing v\u00e0 th\u00e1ch th\u1ee9c trong \u0111\u1ed1i v\u1edbi nhi\u1ec1u nh\u00e0 ti\u1ebfp th\u1ecb chuy\u00ean nghi\u1ec7p<\/span><\/p>\n

        Ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng<\/b><\/h2>\n

        X\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ed9ng \u0111\u1ed3ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn v\u1edbi nhi\u1ec1u \u0111\u1ed1i t\u01b0\u1ee3ng h\u01a1n. C\u1ed9ng \u0111\u1ed3ng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh ho\u1eb7c t\u1ea1o ra t\u1eeb nh\u1eefng m\u1ed1i quan t\u00e2m chung, trong tr\u01b0\u1eddng h\u1ee3p n\u00e0y m\u1ed1i quan t\u00e2m ch\u00ednh l\u00e0 ng\u00e0nh h\u00e0ng v\u00e0 s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p b\u1ea1n \u0111ang cung c\u1ea5p.<\/span><\/p>\n

        V\u00ed d\u1ee5: Shopee t\u1ea1o ra 2 c\u1ed9ng \u0111\u1ed3ng d\u00e0nh cho c\u1ea3 ng\u01b0\u1eddi b\u00e1n v\u00e0 ng\u01b0\u1eddi mua:<\/span><\/p>\n

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        • \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi b\u00e1n: Shopee c\u00f3 trang web d\u00e0nh cho ng\u01b0\u1eddi b\u00e1n (Shopee Edu) ho\u1eb7c nh\u1eefng c\u1ed9ng \u0111\u1ed3ng (Shopee Captain) \u0111\u1ec3 chia s\u1ebb kinh nghi\u1ec7m t\u1eeb ng\u01b0\u1eddi b\u00e1n th\u00e0nh c\u00f4ng ho\u1eb7c h\u01b0\u1edbng d\u1eabn, th\u1ea3o lu\u1eadn v\u1ec1 c\u00e1ch \u0111\u0103ng b\u00e1n s\u1ea3n ph\u1ea9m, ch\u1ea1y qu\u1ea3ng c\u00e1o, \u0111\u0103ng k\u00fd c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i c\u1ee7a Shopee, \u2026\u00a0<\/span><\/li>\n
        • \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi mua: Shopee c\u00f3 nh\u1eefng h\u1ed9i nh\u00f3m \u0111\u1ec3 chia s\u1ebb c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh LiveStream (Nghi\u1ec7n Shopee Live) ho\u1eb7c chia s\u1ebb deal, m\u00e3 gi\u1ea3m gi\u00e1, c\u00e1c mini game (Nghi\u1ec7n Shopee), \u2026<\/span><\/li>\n<\/ul>\n

          D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i l\u00fd do ch\u00ednh t\u1ea1i sao ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng tr\u1edf th\u00e0nh m\u1ed9t xu h\u01b0\u1edbng marketing hi\u1ec7n nay v\u00e0 n\u00f3 n\u00ean l\u00e0 m\u1ed9t ph\u1ea7n trong chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a b\u1ea1n:<\/span><\/p>\n

            \n
          • Gi\u00fap b\u1ea1n x\u00e2y d\u1ef1ng l\u00f2ng tin c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 c\u00e1c m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t b\u1eb1ng c\u00e1ch t\u1ea1o ra m\u1ed9t kh\u00f4ng gian an to\u00e0n. Trong m\u1ed9t c\u1ed9ng \u0111\u1ed3ng ch\u00e2n th\u00e0nh v\u00e0 th\u00e2n thi\u1ec7n, m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 g\u1eafn k\u1ebft v\u1edbi nhau nhi\u1ec1u h\u01a1n.<\/span><\/li>\n
          • Ti\u1ebfp th\u1ecb c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n t\u1ea1o c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n v\u1edbi k\u1ebft n\u1ed1i s\u00e2u h\u01a1n.<\/span><\/li>\n
          • S\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng s\u1ebd gi\u00fap b\u1ea1n c\u00f3 nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh. Sau \u0111\u00f3, nh\u1edd ti\u1ebfp th\u1ecb truy\u1ec1n mi\u1ec7ng, nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh n\u00e0y s\u1ebd g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/li>\n
          • Chi\u1ebfn l\u01b0\u1ee3c c\u1ed9ng \u0111\u1ed3ng trong ti\u1ebfp th\u1ecb gi\u00fap b\u1ea1n ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u h\u01a1n ngo\u00e0i kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i.<\/span><\/li>\n
          • Ti\u1ebfp th\u1ecb c\u1ed9ng \u0111\u1ed3ng c\u00f3 th\u1ec3 n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
          • X\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng c\u0169ng c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng h\u1eefu \u00edch, ti\u1ebft ki\u1ec7m chi ph\u00ed marketing h\u01a1n. V\u00ed d\u1ee5, n\u1ebfu ch\u1ea1y qu\u1ea3ng c\u00e1o kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111a n\u1ec1n t\u1ea3ng, ng\u00e2n s\u00e1ch chi ti\u00eau cho qu\u1ea3ng c\u00e1o s\u1ebd r\u1ea5t l\u1edbn. Tuy nhi\u00ean, n\u1ebfu t\u1ea1o ri\u00eang ch\u01b0\u01a1ng tr\u00ecnh gi\u1ea3m gi\u00e1, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t tr\u01b0\u1edbc \u2013 gi\u00e1 h\u1eddi cho c\u1ed9ng \u0111\u1ed3ng th\u00ec th\u01b0\u01a1ng hi\u1ec7u s\u1ebd thu v\u1ec1 nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n nh\u01b0: ti\u1ebft ki\u1ec7m ng\u00e2n s\u00e1ch ch\u1ea1y qu\u1ea3ng c\u00e1o, k\u00edch th\u00edch kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1, kh\u00e1ch h\u00e0ng \u201ctruy\u1ec1n mi\u1ec7ng\u201d v\u1ec1 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh ri\u00eang cho c\u1ed9ng \u0111\u1ed3ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u1edbi b\u1ea1n b\u00e8, ng\u01b0\u1eddi th\u00e2n, \u2026<\/span><\/li>\n<\/ul>\n

            K\u1ebft h\u1ee3p th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR)<\/b><\/h2>\n

            PwC \u0111\u00e3 \u0111\u01b0a ra d\u1ef1 \u0111o\u00e1n r\u1eb1ng \u0111\u1ebfn n\u0103m 2030, VR v\u00e0 AR c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng GDP to\u00e0n c\u1ea7u l\u00ean 1,5 ngh\u00ecn t\u1ef7 USD. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do v\u00ec sao VR v\u00e0 AR \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n tr\u1edf th\u00e0nh xu h\u01b0\u1edbng marketing v\u00e0 \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb t\u00edch c\u1ef1c k\u1ebft h\u1ee3p trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c.<\/span><\/p>\n

            \"C\u00e1c<\/p>\n

            C\u00e1c th\u01b0\u01a1ng hi\u1ec7u k\u1ebft h\u1ee3p VR v\u00e0 AR \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng mua s\u1eafm online<\/p>\n<\/div>\n

            Th\u00f4ng qua ti\u1ebfp th\u1ecb th\u1ef1c t\u1ebf \u1ea3o, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t th\u1ebf gi\u1edbi ri\u00eang \u0111\u1ec3 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. Th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ebft h\u1ee3p th\u1ef1c t\u1ebf \u1ea3o (VR) v\u00e0 th\u1ef1c t\u1ebf t\u0103ng c\u01b0\u1eddng (AR) \u0111\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0:<\/span><\/p>\n

              \n
            • K\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch h\u1ea5p d\u1eabn h\u01a1n th\u00f4ng qua AR, VR v\u1edbi nhi\u1ec1u \u0111i\u1ec3m ch\u1ea1m c\u1ea3m x\u00fac, c\u1ea3m gi\u00e1c h\u01a1n<\/span><\/li>\n
            • Mang ni\u1ec1m vui v\u00e0o qu\u1ea3ng c\u00e1o, t\u1ea1o ra nhi\u1ec1u tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb h\u01a1n: Thay v\u00ec ch\u1ec9 xem c\u00e1c m\u1eabu tr\u1ef1c tuy\u1ebfn, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u1ec3 th\u1eed c\u00e1c s\u1ea3n ph\u1ea9m th\u00f4ng qua ph\u00f2ng th\u1eed \u0111\u1ed3 \u1ea3o, \u2026<\/span><\/li>\n
            • Ti\u1ebfp th\u1ecb \u1ea3o c\u00f3 th\u1ec3 gi\u00fap th\u00fac \u0111\u1ea9y s\u1ef1 g\u1eafn k\u1ebft v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u1edbi kh\u00e1ch h\u00e0ng<\/span><\/li>\n
            • N\u1ed5i b\u1eadt h\u01a1n \u0111\u1ed1i th\u1ee7 trong m\u1eaft kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n

              Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u, ch\u1eb3ng h\u1ea1n nh\u01b0 Volvo \u0111\u00e3 t\u1eadn d\u1ee5ng VR \u0111\u1ec3 qu\u1ea3ng b\u00e1 gi\u1edbi thi\u1ec7u Volvo XC90. Th\u00f4ng qua \u1ee9ng d\u1ee5ng Volvo Reality, ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 t\u1eadn h\u01b0\u1edfng tr\u1ea3i nghi\u1ec7m l\u00e1i th\u1eed th\u1ef1c t\u1ebf \u1ea3o c\u1ee7a xe v\u00e0 t\u1eadn m\u1eaft chi\u00eam ng\u01b0\u1ee1ng n\u1ed9i th\u1ea5t b\u00ean trong xe m\u1ed9t c\u00e1ch ch\u00e2n th\u1ef1c, r\u00f5 r\u00e0ng nh\u1ea5t.<\/span><\/p>\n

              T\u1eadn d\u1ee5ng v\u00e0 k\u1ebft h\u1ee3p n\u1ed9i dung do AI t\u1ea1o ra<\/b><\/h2>\n

              C\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb \u0111ang t\u1eadn d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 AI nh\u01b0 m\u00f4 h\u00ecnh d\u1eef li\u1ec7u, thu\u1eadt to\u00e1n v\u00e0 m\u00e1y h\u1ecdc, \u2026 C\u00f4ng c\u1ee5 AI \u0111\u00e3 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u l\u1ee3i \u00edch nh\u1edd hi\u1ec3u r\u00f5 h\u01a1n \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau nh\u01b0:<\/span><\/p>\n

              Qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c nh\u1eafm m\u1ee5c ti\u00eau ch\u00ednh x\u00e1c h\u01a1n. V\u00ec v\u1eady, ROI cao h\u01a1n, qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 h\u01a1n<\/span><\/p>\n

                \n
              • D\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng ch\u00ednh x\u00e1c<\/span><\/li>\n
              • Hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 h\u00e0nh vi c\u1ee7a ng\u01b0\u1eddi mua<\/span><\/li>\n
              • T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 l\u00f2ng trung th\u00e0nh<\/span><\/li>\n
              • N\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/li>\n<\/ul>\n

                T\u1eeb nh\u1eefng l\u1ee3i \u00edch thi\u1ebft th\u1ef1c m\u00e0 AI mang l\u1ea1i, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u00e1c c\u00e1ch sau \u0111\u1ec3 \u0111\u00e0o t\u1ea1o AI t\u1ea1o n\u1ed9i dung h\u1ed7 tr\u1ee3 t\u0103ng c\u01b0\u1eddng cho chi\u1ebfn l\u01b0\u1ee3c marketing:<\/span><\/p>\n

                  \n
                • \u00dd t\u01b0\u1edfng marketing: Th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Canva ho\u1eb7c\u00a0 Chat GPT, AI c\u00f3 th\u1ec3 \u0111\u00f3ng vai tr\u00f2 l\u00e0 tr\u1ee3 l\u00fd h\u1eefu \u00edch trong su\u1ed1t qu\u00e1 tr\u00ecnh th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u00fd t\u01b0\u1edfng. B\u1ea1n c\u00f3 th\u1ec3 giao nhi\u1ec7m v\u1ee5 v\u00e0 \u0111\u00e0o t\u1ea1o, hu\u1ea5n luy\u1ec7n AI th\u00f4ng qua c\u00e1c y\u00eau c\u1ea7u, v\u00ed d\u1ee5 nh\u01b0: \u201cPh\u00e1c th\u1ea3o 5 \u00fd t\u01b0\u1edfng v\u1ec1 th\u1eddi trang m\u00f9a h\u00e8\u201d, \u201cVi\u1ebft 10 ti\u00eau \u0111\u1ec1 b\u00e0i vi\u1ebft v\u1ec1 b\u1ed9 v\u00e1y\u201d\u2026 sau \u0111\u00f3 AI s\u1ebd nhanh ch\u00f3ng th\u1ef1c hi\u1ec7n y\u00eau c\u1ea7u v\u00e0 tr\u1ea3 l\u1ea1i k\u1ebft qu\u1ea3 cho b\u1ea1n. T\u1eeb c\u00e1c \u00fd t\u01b0\u1edfng m\u00e0 AI g\u1ee3i \u00fd, b\u1ea1n c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn 1 \u00fd t\u01b0\u1edfng t\u1ed1t nh\u1ea5t \u0111\u1ec3 tri\u1ec3n khai n\u00f3.<\/span><\/li>\n
                • Vi\u1ebft content: Ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 AI gi\u00fap b\u1ea1n vi\u1ebft ho\u00e0n ch\u1ec9nh m\u1ed9t b\u00e0i vi\u1ebft content, tuy nhi\u00ean nh\u1eefng c\u00f4ng c\u1ee5 \u0111\u01b0\u1ee3c quan t\u00e2m v\u00e0 h\u01b0\u1edfng \u1ee9ng nhi\u1ec7t t\u00ecnh nh\u1ea5t d\u00f9ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 vi\u1ebft trong \u0111\u1ea7u n\u0103m l\u00e0 Chat GPT. Chat GPT c\u00f3 th\u1ec3 t\u1ea1o to\u00e0n b\u1ed9 b\u00e0i vi\u1ebft, h\u00ecnh \u1ea3nh v\u00e0 tr\u00ecnh b\u00e0y \u0111\u1ea7y \u0111\u1ee7 th\u00f4ng tin th\u00f4ng qua s\u1ef1 \u201chu\u1ea5n luy\u1ec7n\u201d \u0111\u01a1n gi\u1ea3n c\u1ee7a b\u1ea1n.<\/span><\/li>\n
                • Thi\u1ebft k\u1ebf: AI \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a th\u1ebf gi\u1edbi thi\u1ebft k\u1ebf b\u1eb1ng nhi\u1ec1u c\u00f4ng c\u1ee5 nh\u01b0: Looka \u2013 thi\u1ebft k\u1ebf logo, AdCreative \u2013 t\u1ea1o bi\u1ec3u ng\u1eef v\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, \u2026 Trong xu h\u01b0\u1edbng marketing t\u01b0\u01a1ng lai, AI c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thi\u1ebft k\u1ebf cho c\u00e1c d\u1ef1 \u00e1n ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u trong t\u01b0\u01a1ng lai.<\/span><\/li>\n<\/ul>\n

                  Ch\u00eca kh\u00f3a \u0111\u1ec3 th\u00e0nh c\u00f4ng l\u00e0 n\u1eafm b\u1eaft xu h\u01b0\u1edbng marketing trong t\u01b0\u01a1ng lai nhanh nh\u1ea5t, l\u1ef1a ch\u1ecdn xu h\u01b0\u1edbng marketing ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u1ee5c ti\u00eau kinh doanh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111em v\u1ec1 ch\u1ec9 s\u1ed1 hi\u1ec7u qu\u1ea3, doanh thu t\u1ed1t.<\/span><\/p>\n

                  Xem th\u00eam:<\/em><\/strong><\/p>\n

                  Marketing Automation \u2013 Xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a doanh nghi\u1ec7p<\/em><\/strong><\/p>\n

                  Marketing Online L\u00e0 G\u00ec? C\u00e1c Chi\u1ebfn L\u01b0\u1ee3c Marketing Online Hi\u1ec7u Qu\u1ea3 Hi\u1ec7n Nay<\/em><\/strong><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  N\u1eafm b\u1eaft c\u00e1c xu h\u01b0\u1edbng marketing quan tr\u1ecdng nh\u1ea5t trong n\u0103m nh\u01b0: video ng\u1eafn, ti\u1ebfp th\u1ecb k\u1ebft h\u1ee3p ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, x\u00e2y d\u1ef1ng c\u1ed9ng \u0111\u1ed3ng, \u2026 gi\u00fap c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb v\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c marketing d\u00e0i h\u1ea1n \u0111\u00fang \u0111\u1eafn nh\u1ea5t.<\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54226"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54226"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54226\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54226"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54226"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54226"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}