{"id":54242,"date":"2023-12-20T10:26:36","date_gmt":"2023-12-20T03:26:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/xu-huong-content-marketing-2023-marketers-can-biet.html"},"modified":"2023-12-20T10:26:36","modified_gmt":"2023-12-20T03:26:36","slug":"xu-huong-content-marketing-2023-marketers-can-biet","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/xu-huong-content-marketing-2023-marketers-can-biet.html","title":{"rendered":"Xu h\u01b0\u1edbng content marketing marketers c\u1ea7n bi\u1ebft"},"content":{"rendered":"
\n

Content Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra v\u00e0 chia s\u1ebb n\u1ed9i dung v\u1edbi m\u1ee5c \u0111\u00edch h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n theo k\u1ecbp c\u00e1c xu h\u01b0\u1edbng content marketing m\u1edbi nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 s\u00e1ng t\u1ea1o cho ng\u01b0\u1eddi \u0111\u1ecdc. Sau \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng xu h\u01b0\u1edbng Content Marketing d\u1ef1 \u0111o\u00e1n s\u1ebd ph\u00e1t tri\u1ec3n trong n\u0103m .<\/span><\/strong><\/p>\n

\"Xu<\/p>\n

Xu h\u01b0\u1edbng content marketing hi\u1ec7u qu\u1ea3<\/p>\n<\/div>\n

Xem th\u00eam:\u00a0Content marketing l\u00e0 g\u00ec? C\u00e1c d\u1ea1ng content marketing<\/strong><\/em><\/p>\n

C\u00e1c xu h\u01b0\u1edbng content marketing <\/b><\/h2>\n

Sau \u0111\u00e2y l\u00e0 c\u00e1c xu h\u01b0\u1edbng content marketing n\u1ed5i b\u1eadt trong <\/span><\/p>\n

Video ng\u1eafn (short video)\u00a0<\/b><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1ng \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ngh\u1ec7, video ng\u1eafn \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, v\u00e0 k\u00edch th\u00edch h\u1ecd lan t\u1ecfa th\u00f4ng \u0111i\u1ec7p v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3.<\/span><\/p>\n

3 gi\u00e2y \u0111\u1ea7u ti\u00ean c\u1ee7a m\u1ed9t video ng\u1eafn r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 n\u1eafm b\u1eaft c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00ec v\u1eady c\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o khung th\u1eddi gian n\u00e0y \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Hi\u1ec7n nay, video ng\u1eafn d\u01b0\u1edbi 60 gi\u00e2y \u0111\u00e3 c\u00f3 m\u1eb7t \u1edf kh\u1eafp m\u1ecdi n\u01a1i, tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng nh\u01b0 TikTok, Instagram Reels, YouTube Shorts, Google, LinkedIn v\u00e0 Pinterest c\u0169ng \u0111ang m\u1edf r\u1ed9ng d\u1ecbch v\u1ee5 chia s\u1ebb video ng\u1eafn. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ee9c m\u1ea1nh v\u00e0 t\u1ea7m quan tr\u1ecdng c\u1ee7a video ng\u1eafn \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u trong vi\u1ec7c ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.<\/span><\/p>\n

\"Video<\/p>\n

Video ng\u1eafn \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 thu h\u00fat s\u1ef1 t\u01b0\u01a1ng t\u00e1c<\/p>\n<\/div>\n

Theo kh\u1ea3o s\u00e1t c\u1ee7a HubSpot, 51% s\u1ed1 marketer \u0111\u00e3 s\u1eed d\u1ee5ng video ng\u1eafn trong chi\u1ebfn d\u1ecbch v\u00e0 38% d\u1ef1 ki\u1ebfn \u0111\u1ea7u t\u01b0 v\u00e0o n\u00f3 trong t\u01b0\u01a1ng lai. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y s\u1ef1 quan t\u00e2m c\u1ee7a c\u00e1c chuy\u00ean gia marketing \u0111\u1ed1i v\u1edbi video ng\u1eafn v\u00e0 ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n c\u1ee7a n\u00f3.<\/span><\/p>\n

Ngo\u00e0i ra, video ng\u1eafn \u0111\u01b0\u1ee3c xem l\u00e0 chi\u1ebfn d\u1ecbch marketing tr\u00ean social media \u0111em l\u1ea1i l\u01b0\u1ee3ng ROI (Return On Investment \u2013 T\u1ef7 l\u1ec7 l\u1ee3i nhu\u1eadn\/\u0111\u1ea7u t\u01b0) cao nh\u1ea5t, theo b\u00e1o c\u00e1o g\u1ea7n \u0111\u00e2y c\u1ee7a HubSpot. \u0110i\u1ec1u n\u00e0y l\u00e0m t\u0103ng s\u1ef1 quan t\u00e2m v\u00e0 \u0111\u1ea7u t\u01b0 c\u1ee7a c\u00e1c doanh nghi\u1ec7p v\u00e0o video ng\u1eafn nh\u01b0 l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Xu h\u01b0\u1edbng content review<\/b><\/h3>\n

Trong th\u1eddi \u0111\u1ea1i s\u1ed1 4.0, ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng tr\u1edf n\u00ean kh\u00f3 t\u00ednh v\u00e0 c\u1ea7n \u0111\u00e1nh gi\u00e1 k\u1ef9 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua s\u1ea3n ph\u1ea9m hay d\u1ecbch v\u1ee5. V\u1edbi xu h\u01b0\u1edbng n\u00e0y, content review \u2013 m\u1ed9t d\u1ea1ng content chia s\u1ebb \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u0111\u00e3 tr\u1edf th\u00e0nh hot trend trong n\u0103m v\u1eeba qua. Nhi\u1ec1u KOL (Key Opinion Leader) \u0111\u00e3 th\u00e0nh c\u00f4ng nh\u1edd v\u00e0o s\u1ef1 chia s\u1ebb, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.\u00a0<\/span><\/p>\n

\"content<\/p>\n

Content review \u2013 m\u1ed9t d\u1ea1ng content chia s\u1ebb \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i<\/p>\n<\/div>\n

Tuy nhi\u00ean, kh\u00f4ng ch\u1ec9 c\u00f3 KOL, xu\u1ea5t hi\u1ec7n th\u00eam m\u1ed9t c\u00f4ng vi\u1ec7c m\u1edbi l\u00e0 KOC (Key Opinion Consumer) \u2013 nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng chia s\u1ebb kinh nghi\u1ec7m, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n. V\u1edbi s\u1ef1 t\u0103ng c\u01b0\u1eddng c\u1ee7a vi\u1ec7c chia s\u1ebb v\u00e0 \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, content review v\u1eabn l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea1ng content hot nh\u1ea5t, gi\u00fap t\u0103ng s\u1ef1 t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o \u0111\u1ed9ng l\u1ef1c mua s\u1eafm cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n

C\u00f3 nhi\u1ec1u nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng kh\u00e1ch h\u00e0ng th\u01b0\u1eddng tin t\u01b0\u1edfng h\u01a1n v\u00e0o c\u00e1c \u0111\u00e1nh gi\u00e1, b\u00ecnh lu\u1eadn v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c h\u01a1n l\u00e0 t\u1eeb nh\u00e3n h\u00e0ng. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a BrightLocal, 91% kh\u00e1ch h\u00e0ng \u0111\u1ecdc \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn, v\u00e0 84% kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn nh\u01b0 \u0111\u00e1nh gi\u00e1 t\u1eeb b\u1ea1n b\u00e8 c\u1ee7a m\u00ecnh. Theo nghi\u00ean c\u1ee9u c\u1ee7a Nielsen, 92% kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i t\u1eeb ng\u01b0\u1eddi ti\u00eau d\u00f9ng h\u01a1n l\u00e0 c\u00e1c qu\u1ea3ng c\u00e1o t\u1eeb nh\u00e3n h\u00e0ng. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Search Engine Land, 88% kh\u00e1ch h\u00e0ng \u0111\u1eb7t nhi\u1ec1u ni\u1ec1m tin v\u00e0o \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn h\u01a1n l\u00e0 c\u00e1c th\u00f4ng tin m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m t\u1eeb nh\u00e0 cung c\u1ea5p. Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Spiegel Research Center, s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u00e1nh gi\u00e1 s\u1ebd c\u00f3 t\u1ef7 l\u1ec7 mua h\u00e0ng cao h\u01a1n 270% so v\u1edbi s\u1ea3n ph\u1ea9m kh\u00f4ng c\u00f3 \u0111\u00e1nh gi\u00e1.<\/span><\/p>\n

\u00a0Content khai th\u00e1c ch\u1ee7 \u0111\u1ec1 \u201cng\u00e1ch\u201d<\/b><\/h3>\n

Th\u1eddi \u0111\u1ea1i s\u1ed1 \u0111\u00e3 m\u1edf ra nhi\u1ec1u c\u01a1 h\u1ed9i cho c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb s\u00e1ng t\u1ea1o v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n. M\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t \u0111ang thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb l\u00e0 \u201cng\u00e1ch\u201d. N\u1ed9i dung ng\u00e1ch l\u00e0 nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u1ecf h\u1eb9p, t\u1eadp trung v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3, nh\u01b0ng l\u1ea1i c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt tr\u00ean internet h\u00e0ng ng\u00e0y. \u0110\u1ec3 t\u1ea1o ra n\u1ed9i dung ng\u00e1ch \u0111\u1ed9c \u0111\u00e1o v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n ph\u1ea3i t\u00ecm hi\u1ec3u v\u00e0 th\u1eed nghi\u1ec7m c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau, t\u1eeb tr\u00edch d\u1eabn \u0111\u1ebfn ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00e0 th\u00f4ng tin chi ti\u1ebft.<\/span><\/p>\n

\"N\u1ed9i<\/p>\n

Xu h\u01b0\u1edbng content marketing\u00a0ng\u00e1ch l\u00e0 nh\u1eefng ch\u1ee7 \u0111\u1ec1 nh\u1ecf, t\u1eadp trung v\u00e0o m\u1ed9t l\u0129nh v\u1ef1c c\u1ee5 th\u1ec3<\/p>\n<\/div>\n

T\u1ea1i Vi\u1ec7t Nam, n\u1ed9i dung ng\u00e1ch \u0111\u00e3 thu h\u00fat s\u1ef1 quan t\u00e2m c\u1ee7a gi\u1edbi tr\u1ebb, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c ch\u1ee7 \u0111\u1ec1 li\u00ean quan \u0111\u1ebfn l\u1ecbch s\u1eed v\u00e0 di t\u00edch. V\u00ed d\u1ee5, n\u1ed9i dung \u201cDi s\u1ea3n nh\u00e0 t\u00f9 H\u1ecfa L\u00f2\u201d v\u00e0 \u201cArchitecture Rant\u201d \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u00f4ng \u0111\u1ea3o kh\u00e1n gi\u1ea3 tr\u1ebb quan t\u00e2m. Tuy nhi\u00ean, \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung ng\u00e1ch hi\u1ec7u qu\u1ea3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n \u0111\u1ea7u t\u01b0 nhi\u1ec1u th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c v\u00e0o vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 tri\u1ec3n khai c\u00e1c ch\u1ee7 \u0111\u1ec1 kh\u00e1c nhau. N\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, n\u1ed9i dung ng\u00e1ch s\u1ebd mang l\u1ea1i k\u1ebft qu\u1ea3 \u0111\u00e1ng kinh ng\u1ea1c cho th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Xu h\u01b0\u1edbng content ph\u00e1t thanh (Podcast)<\/b><\/h3>\n

Podcast l\u00e0 m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd v\u00e0 v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p trong n\u0103m . Theo m\u1ed9t nghi\u00ean c\u1ee9u, 75% game th\u1ee7 th\u00edch audio ads h\u01a1n video. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng \u0111ang d\u1ea7n chuy\u1ec3n sang nghe podcast \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi th\u00f4ng tin qu\u1ea3ng c\u00e1o. \u0110i\u1ec1u n\u00e0y c\u0169ng \u0111\u01b0\u1ee3c minh ch\u1ee9ng b\u1edfi s\u1ed1 li\u1ec7u , khi ng\u01b0\u1eddi M\u1ef9 \u0111\u00e3 nghe 15 t\u1ef7 gi\u1edd podcast, cho th\u1ea5y ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. Do \u0111\u00f3, \u0111\u1ea7u t\u01b0 v\u00e0o podcast s\u1ebd l\u00e0 m\u1ed9t c\u00e1ch \u0111\u1ec3 c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 t\u0103ng \u0111\u1ed9 trung th\u1ef1c c\u1ee7a th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o.<\/span><\/p>\n

\"Podcast<\/p>\n

Podcast l\u00e0 m\u1ed9t\u00a0xu h\u01b0\u1edbng content marketing m\u1edbi v\u00e0\u00a0ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd<\/p>\n<\/div>\n

Theo nghi\u00ean c\u1ee9u, 51% nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 s\u1eed d\u1ee5ng podcast\/audio s\u1ebd \u0111\u1ea7u t\u01b0 nhi\u1ec1u h\u01a1n v\u00e0o v\u00e0 43% d\u1ef1 \u0111\u1ecbnh s\u1ebd ti\u1ebfp t\u1ee5c t\u1eadp trung nh\u01b0 v\u1eady. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y ti\u1ec1m n\u0103ng r\u1ea5t l\u1edbn c\u1ee7a podcast trong vi\u1ec7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Ngo\u00e0i ra, 53% nh\u00e0 qu\u1ea3ng c\u00e1o kh\u00e1c \u0111\u00e3 s\u1eed d\u1ee5ng podcast\/audio n\u00f3i r\u1eb1ng, \u0111\u00e2y l\u00e0 c\u00e1c xu h\u01b0\u1edbng thi\u1ebft k\u1ebf n\u1ed9i dung hi\u1ec7u qu\u1ea3 nh\u1ea5t m\u00e0 h\u1ecd t\u1eebng s\u1eed d\u1ee5ng, m\u1eb7c d\u00f9 ch\u1ec9 s\u1ed1 ROI kh\u00e1 th\u1ea5p. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y podcast kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 qu\u1ea3ng c\u00e1o hi\u1ec7u qu\u1ea3, m\u00e0 c\u00f2n l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 t\u1ea1o n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. V\u1edbi 72.000 t\u1eadp ph\u00e1t s\u00f3ng m\u1edbi m\u1ed7i ng\u00e0y, d\u00f9 l\u00e0 ch\u1ee7 \u0111\u1ec1 n\u00e0o \u0111i n\u1eefa th\u00ec ng\u01b0\u1eddi xem c\u0169ng d\u1ec5 d\u00e0ng t\u00ecm th\u1ea5y.<\/span><\/p>\n

Xu h\u01b0\u1edbng Content Infographic<\/b><\/h3>\n

Infographic (\u0111\u1ed3 h\u1ecda th\u00f4ng tin) l\u00e0 m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin v\u1edbi s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa h\u00ecnh \u1ea3nh v\u00e0 n\u1ed9i dung. Theo m\u1ed9t nghi\u00ean c\u1ee9u m\u1edbi \u0111\u00e2y, c\u00f3 \u0111\u1ebfn 45% nh\u00e0 ti\u1ebfp th\u1ecb s\u1eed d\u1ee5ng Content Marketing \u0111\u00e3 s\u1eed d\u1ee5ng Infographic \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Kh\u00f4ng ch\u1ec9 c\u00f3 v\u1eady, 56% nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u00e3 s\u1eed d\u1ee5ng Infographic cho bi\u1ebft \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng thi\u1ebft k\u1ebf Content hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ed1i v\u1edbi h\u1ecd. Th\u1eadm ch\u00ed, 52% nh\u00e0 qu\u1ea3ng c\u00e1o c\u00f2n d\u1ef1 \u0111\u1ecbnh s\u1ebd \u0111\u1ea7u t\u01b0 t\u01b0\u01a1ng t\u1ef1 v\u00e0o Infographic trong n\u0103m t\u1edbi. V\u00e0 38% c\u00f2n l\u1ea1i c\u0169ng \u0111ang l\u00ean k\u1ebf ho\u1ea1ch t\u1eadp trung nhi\u1ec1u h\u01a1n v\u00e0o Infographic trong n\u0103m ti\u1ebfp theo.<\/span><\/p>\n

\"Xu<\/p>\n

Xu h\u01b0\u1edbng content marketing Infographics \u0111\u01b0\u1ee3c d\u00f9ng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng tin nhanh<\/p>\n<\/div>\n

L\u00fd do t\u1ea1i sao Infographic tr\u1edf th\u00e0nh xu h\u01b0\u1edbng \u0111\u01b0\u1ee3c y\u00eau th\u00edch nh\u01b0 v\u1eady l\u00e0 do s\u1ef1 hi\u1ec7u qu\u1ea3 c\u1ee7a b\u1ed1 c\u1ee5c \u0111\u1eb9p m\u1eaft v\u00e0 th\u00f4ng tin c\u00f3 \u00edch m\u00e0 n\u00f3 cung c\u1ea5p cho ng\u01b0\u1eddi xem. M\u1ed9t h\u00ecnh \u1ea3nh minh h\u1ecda \u0111\u00e1ng gi\u00e1 h\u01a1n m\u1ed9t ngh\u00ecn t\u1eeb. N\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap ng\u01b0\u1eddi xem hi\u1ec3u th\u00f4ng tin m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 c\u00f2n t\u1ea1o ra \u1ea5n t\u01b0\u1ee3ng t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 gi\u00fap x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p. V\u00ec v\u1eady, n\u1ebfu b\u1ea1n \u0111ang c\u00f3 k\u1ebf ho\u1ea1ch thi\u1ebft k\u1ebf Content cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, h\u00e3y c\u00e2n nh\u1eafc s\u1eed d\u1ee5ng Infographic nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 hi\u1ec7u qu\u1ea3 \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng tin.<\/span><\/p>\n

Xu h\u01b0\u1edbng content Blog<\/b><\/h3>\n

Content d\u1ea1ng Blog \u0111\u01b0\u1ee3c xem l\u00e0 d\u1ea1ng content c\u01a1 b\u1ea3n v\u00e0 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u \u01b0u ti\u00ean s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin v\u00e0 gi\u1ea3i ph\u00e1p cho kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft tr\u00ean blog th\u01b0\u1eddng tr\u00ecnh b\u00e0y nh\u1eefng g\u00f3c nh\u00ecn t\u1eeb ph\u00eda th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng campaign, xu h\u01b0\u1edbng ng\u00e0nh v\u00e0 c\u1ea3 nh\u1eefng s\u1ef1 ki\u1ec7n \u2013 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i trong n\u0103m.<\/span><\/p>\n

Th\u1ed1ng k\u00ea cho th\u1ea5y, n\u1ec1n t\u1ea3ng blog mang l\u1ea1i l\u01b0\u1ee3ng lead g\u1ea5p 126% cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf, t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n c\u0169ng nh\u01b0 \u201cbrand love\u201d v\u1edbi ng\u01b0\u1eddi d\u00f9ng. \u0110i\u1ec1u n\u00e0y cho th\u1ea5y t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c cung c\u1ea5p n\u1ed9i dung b\u00e0i vi\u1ebft ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 h\u1ea5p d\u1eabn tr\u00ean blog c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ed9i dung do ng\u01b0\u1eddi d\u00f9ng t\u1ea1o (UGC) \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 d\u1ea1ng content \u0111em l\u1ea1i s\u1ef1 t\u01b0\u01a1ng t\u00e1c cao cho blogs. \u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3 doanh nghi\u1ec7p k\u1ebft n\u1ed1i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch ch\u00e2n th\u00e0nh v\u00e0 t\u1ea1o ra c\u1ea3m gi\u00e1c th\u00e2n thi\u1ec7n. N\u1ebfu \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u0111\u00fang c\u00e1ch, vi\u1ec7c s\u1eed d\u1ee5ng UGC tr\u00ean blog c\u00f3 th\u1ec3 gi\u00fap t\u0103ng t\u01b0\u01a1ng t\u00e1c v\u00e0 t\u1ea1o s\u1ef1 tin t\u01b0\u1edfng v\u1edbi kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u m\u1ea1nh m\u1ebd v\u00e0 b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

Xu h\u01b0\u1edbng Interactive Content (N\u1ed9i dung t\u01b0\u01a1ng t\u00e1c)<\/b><\/h3>\n

Interactive Content l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng n\u1ed5i b\u1eadt trong l\u0129nh v\u1ef1c content marketing hi\u1ec7n nay. \u0110\u00e2y l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ng\u01b0\u1eddi d\u00f9ng, \u0111\u00f2i h\u1ecfi s\u1ef1 tham gia t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng t\u01b0\u01a1ng t\u00e1c nh\u01b0 nh\u1ea5p chu\u1ed9t, th\u00edch, chia s\u1ebb, kh\u1ea3o s\u00e1t, quiz, infographic, video t\u01b0\u01a1ng t\u00e1c, h\u1ed9i th\u1ea3o tr\u1ef1c tuy\u1ebfn. Theo nghi\u00ean c\u1ee9u c\u1ee7a Barclays, 82% kh\u00e1ch h\u00e0ng tin r\u1eb1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u0169ng quan tr\u1ecdng ngang v\u1edbi gi\u00e1 c\u1ea3 s\u1ea3n ph\u1ea9m.\u00a0<\/span><\/p>\n

\"Interactive<\/p>\n

Interactive Content l\u00e0 m\u1ed9t trong nh\u1eefng xu h\u01b0\u1edbng content marketing n\u1ed5i b\u1eadt hi\u1ec7n nay<\/p>\n<\/div>\n

Nike l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i ti\u1ebfng tri\u1ec3n khai Interactive Content, v\u00ed d\u1ee5 nh\u01b0 \u1ee9ng d\u1ee5ng Nike Training Club cung c\u1ea5p c\u00e1c b\u00e0i t\u1eadp v\u00e0 l\u1ed9 tr\u00ecnh t\u1eadp luy\u1ec7n \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a, c\u00f9ng c\u00e1c t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c nh\u01b0 \u0111o v\u00e0 theo d\u00f5i ti\u1ebfn \u0111\u1ed9 v\u00e0 \u0111\u1ec1 xu\u1ea5t b\u00e0i t\u1eadp ph\u00f9 h\u1ee3p v\u1edbi s\u1edf th\u00edch c\u1ee7a ng\u01b0\u1eddi d\u00f9ng. K\u1ebft qu\u1ea3 c\u1ee7a Nike khi tri\u1ec3n khai Interactive Content l\u00e0 t\u0103ng kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o ra m\u1ed9t c\u1ed9ng \u0111\u1ed3ng t\u1eadp luy\u1ec7n tr\u1ef1c tuy\u1ebfn \u0111\u00f4ng \u0111\u1ea3o. T\u1eeb \u0111\u00f3, Nike \u0111\u00e3 thu v\u1ec1 l\u1ee3i nhu\u1eadn \u0111\u00e1ng k\u1ec3 t\u1eeb c\u00e1c s\u1ea3n ph\u1ea9m th\u1ec3 thao c\u1ee7a m\u00ecnh.<\/span><\/p>\n

V\u1edbi Interactive Content, marketer c\u00f3 c\u01a1 h\u1ed9i gi\u00e1o d\u1ee5c ng\u01b0\u1eddi d\u00f9ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111ang mu\u1ed1n b\u00e1n, thu th\u1eadp l\u01b0\u1ee3ng data l\u1edbn b\u1eb1ng c\u00e1ch th\u00eam c\u00e2u h\u1ecfi \u0111\u0103ng k\u00fd v\u00e0o cu\u1ed1i m\u1ed7i b\u00e0i Quiz. Ch\u00ednh v\u00ec th\u1ebf, Interactive Content \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch ti\u1ebfp c\u1eadn hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c gi\u1eefa th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/span><\/p>\n

Trong n\u0103m , Xu h\u01b0\u1edbng content marketing s\u1ebd ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n v\u00e0 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 kh\u00f4ng th\u1ec3 thi\u1ebfu trong chi\u1ebfn l\u01b0\u1ee3c marketing c\u1ee7a c\u00e1c doanh nghi\u1ec7p. Vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c\u00a0xu h\u01b0\u1edbng\u00a0content marketing m\u1edbi s\u1ebd l\u00e0 n\u1ec1n t\u1ea3ng ch\u00ednh \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o s\u1ef1 t\u01b0\u01a1ng t\u00e1c gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng. V\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi nh\u01b0 AI v\u00e0 AR\/VR, n\u1ed9i dung s\u1ebd tr\u1edf n\u00ean th\u00fa v\u1ecb h\u01a1n bao gi\u1edd h\u1ebft. V\u00ec v\u1eady, c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p v\u1edbi xu h\u01b0\u1edbng content marketing \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a hi\u1ec7u qu\u1ea3 marketing v\u00e0 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng h\u01a1n.<\/span><\/p>\n

Xem th\u00eam:\u00a0<\/strong><\/em><\/p>\n

Content Marketing \u2013 Chi\u1ebfn l\u01b0\u1ee3c thi\u1ebft y\u1ebfu cho m\u1ecdi doanh nghi\u1ec7p<\/strong><\/em><\/p>\n

11 \u00dd t\u01b0\u1edfng tuy\u1ec7t v\u1eddi cho Content Marketing<\/strong><\/em><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Content Marketing l\u00e0 m\u1ed9t h\u00ecnh th\u1ee9c ti\u1ebfp th\u1ecb bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c t\u1ea1o ra v\u00e0 chia s\u1ebb n\u1ed9i dung v\u1edbi m\u1ee5c \u0111\u00edch h\u01b0\u1edbng d\u1eabn kh\u00e1ch h\u00e0ng \u0111\u1ebfn h\u00e0nh \u0111\u1ed9ng c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p. \u0110\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch marketing hi\u1ec7u qu\u1ea3, c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb c\u1ea7n theo k\u1ecbp c\u00e1c xu h\u01b0\u1edbng content marketing m\u1edbi nh\u1ea5t tr\u00ean th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1ea1o ra nh\u1eefng n\u1ed9i dung gi\u00e1 tr\u1ecb v\u00e0 s\u00e1ng t\u1ea1o cho ng\u01b0\u1eddi \u0111\u1ecdc. Sau \u0111\u00e2y s\u1ebd l\u00e0 nh\u1eefng xu h\u01b0\u1edbng Content Marketing d\u1ef1 \u0111o\u00e1n s\u1ebd ph\u00e1t tri\u1ec3n trong n\u0103m .<\/span><\/strong><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54242"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54242"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54242\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}