{"id":54252,"date":"2023-12-20T10:28:36","date_gmt":"2023-12-20T03:28:36","guid":{"rendered":"https:\/\/masterskills.org\/blog\/content-marketing-la-gi-cac-dang-content-marketing.html"},"modified":"2023-12-20T10:28:36","modified_gmt":"2023-12-20T03:28:36","slug":"content-marketing-la-gi-cac-dang-content-marketing","status":"publish","type":"post","link":"https:\/\/masterskills.org\/blog\/content-marketing-la-gi-cac-dang-content-marketing.html","title":{"rendered":"Content marketing l\u00e0 g\u00ec? C\u00e1c d\u1ea1ng content marketing"},"content":{"rendered":"
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Content marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n m\u1ea1nh m\u1ebd nh\u1ea5t. N\u00f3 gi\u00fap doanh nghi\u1ec7p\u00a0c\u1ee7a b\u1ea1n\u00a0n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0o c\u0169ng hi\u1ec3u r\u00f5 content marketing v\u00e0 s\u1eed d\u1ee5ng \u0111\u00fang d\u1ea1ng content marketing ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

Content marketing l\u00e0 g\u00ec?<\/b><\/h2>\n

Content marketing l\u00e0 chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o n\u1ed9i dung ti\u1ebfp th\u1ecb tr\u1ef1c tuy\u1ebfn d\u00e0i h\u1ea1n. Content marketing cung c\u1ea5p th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, h\u1eefu \u00edch, nh\u1eb1m h\u1ea5p d\u1eabn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u1ebfn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Content marketing g\u00f3p ph\u1ea7n t\u1ea1o d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 kh\u00e1ch h\u00e0ng nh\u1edb \u0111\u1ebfn \u1ee7ng h\u1ed9 th\u01b0\u01a1ng hi\u1ec7u khi c\u00f3 \u00fd \u0111\u1ecbnh mua h\u00e0ng.<\/span><\/p>\n

\"Content<\/p>\n

Content marketing l\u00e0 g\u00ec? C\u00e1c d\u1ea1ng content marketing ph\u1ed5 bi\u1ebfn<\/p>\n<\/div>\n

T\u1ea7m quan tr\u1ecdng c\u1ee7a content marketing<\/b><\/h2>\n

Content marketing \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u chuy\u00ean nghi\u1ec7p \u00e1p d\u1ee5ng \u0111\u00e3\u00a0g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c\u00a0nhi\u1ec1u th\u00e0nh qu\u1ea3 v\u1ec1 l\u1ee3i \u00edch nh\u01b0:<\/span><\/p>\n

    \n
  • Thu h\u00fat v\u00e0 gia t\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web: Th\u00f4ng qua c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm v\u00e0 c\u00e1c n\u1ed9i dung h\u1eefu \u00edch li\u00ean quan \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u201cv\u00f4 t\u00ecnh\u201d nh\u00ecn th\u1ea5y v\u00e0 truy c\u1eadp v\u00e0o trang web th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n<\/span><\/li>\n
  • T\u1ea1o ra gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng: N\u1ed9i dung b\u1ea1n t\u1ea1o ra v\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 h\u1eefu \u00edch m\u00e0 c\u00f2n mang l\u1ea1i nh\u1eefng gi\u00e1 tr\u1ecb, th\u00f4ng \u0111i\u1ec7p, gi\u1ea3i ph\u00e1p c\u1ea7n thi\u1ebft \u0111\u1ebfn \u0111\u00fang ng\u01b0\u1eddi, v\u00e0o \u0111\u00fang th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n<\/span><\/li>\n
  • T\u1ea1o ra nh\u1eadn th\u1ee9c t\u00edch c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u: Content marketing cung c\u1ea5p c\u00e1c th\u00f4ng tin h\u1eefu d\u1ee5ng cho kh\u00e1ch h\u00e0ng v\u00e0o nh\u1eefng th\u1eddi \u0111i\u1ec3m h\u1ecd c\u1ea7n, \u0111i\u1ec1u n\u00e0y \u0111\u00e3 \u0111\u1ec3 l\u1ea1i nh\u1eefng \u1ea5n t\u01b0\u1ee3ng t\u1ed1t cho kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n<\/ul>\n
    \"Content<\/p>\n

    Content marketing c\u00f3 t\u1ea7m quan tr\u1ecdng v\u00e0 \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho th\u01b0\u01a1ng hi\u1ec7u<\/p>\n<\/div>\n

      \n
    • Th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng: Content marketing c\u00f3 th\u1ec3 c\u00f3 m\u1eb7t trong t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n c\u1ee7a h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u00e1c \u0111\u1ed9ng v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng kh\u00e1ch h\u00e0ng cho \u0111\u1ebfn khi h\u1ecd \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng<\/span><\/li>\n
    • Gi\u1ea3m chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC): Content marketing c\u00f3 th\u1ec3 c\u00f3 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng (CAC) th\u1ea5p h\u01a1n v\u00ec m\u1ed9t n\u1ed9i dung c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi \u1edf m\u1ed9t ph\u1ea1m vi r\u1ed9ng l\u1edbn. H\u01a1n n\u1eefa, c\u00e1c n\u1ed9i dung \u0111\u1ea1t ti\u00eau chu\u1ea9n SEO (Search Engine Optimization)\u00a0t\u1ed1t c\u00f3 th\u1ec3 c\u00f3 gi\u00e1 tr\u1ecb v\u00e0 t\u1ea1o ra k\u1ebft qu\u1ea3 trong m\u1ed9t th\u1eddi gian d\u00e0i<\/span><\/li>\n
    • X\u00e2y d\u1ef1ng uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u: B\u1eb1ng c\u00e1ch s\u1ea3n xu\u1ea5t c\u00e1c n\u1ed9i dung chuy\u00ean m\u00f4n, c\u00f3 d\u1eef li\u1ec7u v\u00e0 ki\u1ebfn th\u1ee9c mang t\u00ednh ch\u00ednh x\u00e1c cao, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ecbnh v\u1ecb m\u00ecnh l\u00e0 m\u1ed9t chuy\u00ean gia v\u00e0 g\u00e2y d\u1ef1ng danh ti\u1ebfng uy t\u00edn trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh.<\/span><\/li>\n<\/ul>\n

      C\u00e1c lo\u1ea1i content marketing ph\u1ed5 bi\u1ebfn<\/b><\/h2>\n

      1. Content SEO (Search Engine Optimization)<\/b><\/h3>\n

      Content SEO (Search Engine Optimization)\u00a0l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch c\u1ea3i thi\u1ec7n x\u1ebfp h\u1ea1ng trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. Theo s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea, content SEO (Search Engine Optimization)\u00a0\u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho th\u01b0\u01a1ng hi\u1ec7u nh\u01b0:<\/span><\/p>\n

        \n
      • Theo Hubspot, kh\u1ea3 n\u0103ng t\u1ea1o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao h\u01a1n 67%<\/span><\/li>\n
      • Theo Hubspot, t\u1ea1o ra s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhi\u1ec1u g\u1ea5p ba l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o, chi ph\u00ed cho m\u1ed7i kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ea5p h\u01a1n h\u01a1n 60%<\/span><\/li>\n
      • Theo Hubspot, \u0111em \u0111\u1ebfn l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cao g\u1ea5p 7 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o<\/span><\/li>\n<\/ul>\n
        \"Content<\/p>\n

        Content SEO t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 trong m\u1eaft kh\u00e1ch h\u00e0ng<\/p>\n<\/div>\n

        Content SEO (Search Engine Optimization)\u00a0c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c tri\u1ec3n khai kh\u00e1 nhanh ch\u00f3ng, tuy nhi\u00ean \u0111\u1ec3 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng l\u1ee3i \u00edch to l\u1edbn, th\u01b0\u01a1ng hi\u1ec7u ph\u1ea3i t\u1ea1o ra c\u00e1c b\u00e0i \u0111\u0103ng c\u00f3 n\u1ed9i dung t\u01b0\u01a1ng \u0111\u01b0\u01a1ng ho\u1eb7c v\u01b0\u1ee3t qua n\u1ed9i dung c\u00e1c b\u00e0i \u0111\u00e3 c\u00f3 s\u1eb5n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm. C\u00e1c b\u00e0i \u0111\u0103ng ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n t\u1ef7 l\u1ec7 x\u1ebfp h\u1ea1ng c\u1ee7a trang web m\u00e0 c\u00f2n thu h\u00fat nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c h\u01a1n v\u00e0 mang \u0111\u1ebfn c\u01a1 h\u1ed9i t\u1ea1o ra c\u1ed9ng \u0111\u1ed3ng quan t\u00e2m xung quanh th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/span><\/p>\n

        M\u1ed9t s\u1ed1 chi\u1ebfn thu\u1eadt b\u1ea1n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n content SEO (Search Engine Optimization)\u00a0th\u00e0nh c\u00f4ng:<\/span><\/p>\n

          \n
        • X\u00e1c \u0111\u1ecbnh kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n gi\u00fap th\u01b0\u01a1ng hi\u1ec7u t\u1ea1o ra n\u1ed9i dung t\u1ed1t h\u01a1n, ph\u00f9 h\u1ee3p h\u01a1n, \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ecdc v\u00e0 chia s\u1ebb nhi\u1ec1u h\u01a1n, \u2026<\/span><\/li>\n
        • D\u1ef1a tr\u00ean ch\u1ee7 \u0111\u1ec1 blog c\u1ee7a b\u1ea1n, s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a v\u00e0 c\u1ee5m t\u1eeb kh\u00f3a c\u00f3 l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm cao \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, t\u0103ng c\u01a1 h\u1ed9i x\u1ebfp h\u1ea1ng t\u1ed1t h\u01a1n tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm<\/span><\/li>\n<\/ul>\n

          Hai chi\u1ebfn thu\u1eadt n\u00e0y s\u1ebd gi\u00fap b\u1ea1n th\u00fac \u0111\u1ea9y l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp v\u00e0 t\u1eadn d\u1ee5ng SEO (Search Engine Optimization)\u00a0\u0111\u1ec3 c\u1ea3i thi\u1ec7n th\u1ee9 h\u1ea1ng trang web tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/span><\/p>\n

          2. Video<\/b><\/h3>\n

          Video \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea1ng content marketing t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. M\u1ed9t s\u1ed1 th\u1ed1ng k\u00ea cho th\u1ea5y s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd m\u00e0 n\u1ed9i dung video t\u1ea1o ra \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/p>\n

            \n
          • Theo Hubspot, 54% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mu\u1ed1n xem th\u00eam video t\u1eeb c\u00e1c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 doanh nghi\u1ec7p<\/span><\/li>\n
          • Theo Effy, vi\u1ec7c t\u1ea1o n\u1ed9i dung video \u0111\u00e3 t\u0103ng th\u00eam 1200% l\u01b0\u1ee3t chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i so v\u1edbi c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c.<\/span><\/li>\n
          • Theo Insivia, c\u00e1c trang web c\u00f3 n\u1ed9i dung video c\u00f3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n, m\u1ee9c t\u0103ng l\u00ean t\u1edbi 80%<\/span><\/li>\n
          • V\u00e0 theo b\u00e1o c\u00e1o c\u1ee7a HubSpot, 88% nh\u00e0 ti\u1ebfp th\u1ecb ph\u1ea3n h\u1ed3i r\u1eb1ng n\u1ed9i dung video mang l\u1ea1i cho h\u1ecd ROI (Return On Investment: L\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0) t\u00edch c\u1ef1c h\u01a1n.<\/span><\/li>\n<\/ul>\n

            C\u00f3 th\u1ec3 th\u1ea5y, video kh\u00f4ng ch\u1ec9 thu h\u00fat m\u00e0 c\u00f2n c\u00f3 th\u1ec3 truy\u1ec1n t\u1ea3i tr\u1ef1c ti\u1ebfp n\u1ed9i dung \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 t\u1ea1o ra chuy\u1ec3n \u0111\u1ed5i. N\u1ed9i dung video c\u00f3 th\u1ec3 l\u00e0 th\u00f4ng b\u00e1o, cung c\u1ea5p ki\u1ebfn th\u1ee9c ho\u1eb7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng m\u1edbi.<\/span><\/p>\n

            V\u00ed d\u1ee5: C\u00e1c video ng\u1eafn cung c\u1ea5p th\u00f4ng tin ho\u1eb7c thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u00f3 th\u1ec3 gi\u00fap th\u01b0\u01a1ng hi\u1ec7u thu h\u00fat ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong giai \u0111o\u1ea1n nh\u1eadn th\u1ee9c, trong khi c\u00e1c video h\u01b0\u1edbng d\u1eabn v\u00e0 unbox\/gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ed1t h\u01a1n trong c\u00e1c giai \u0111o\u1ea1n quy\u1ebft \u0111\u1ecbnh.<\/span><\/p>\n

            Ngo\u00e0i ra, video c\u0169ng \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 trong nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p v\u00ec t\u00ednh linh ho\u1ea1t c\u1ee7a n\u00f3. V\u00ec v\u1eady, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p n\u1ed9i dung video v\u00e0o c\u00e1c lo\u1ea1i n\u1ed9i dung kh\u00e1c \u0111\u1ec3 gia t\u0103ng m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c nh\u01b0: n\u1ed9i dung video k\u1ebft h\u1ee3p v\u1edbi email, b\u00e0i \u0111\u0103ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 blog, \u2026<\/span><\/p>\n

            3. E-mail<\/b><\/h3>\n

            Email l\u00e0 m\u1ed9t d\u1ea1ng\u00a0content marketing\u00a0d\u00e0i v\u00e0 hi\u1ec7u qu\u1ea3 m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u1ec3 cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i. Th\u00f4ng qua email, th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 cung c\u1ea5p m\u1ed9t s\u1ed1 lo\u1ea1i th\u00f4ng tin h\u1eefu \u00edch, c\u00e1c ho\u1ea1t \u0111\u1ed9ng \u01b0u \u0111\u00e3i, c\u00e1c t\u00e0i li\u1ec7u chuy\u00ean m\u00f4n, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng, \u2026 N\u1ed9i dung email gi\u00fap th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd tin t\u01b0\u1edfng v\u00e0 \u0111\u1ebfn v\u1edbi th\u01b0\u01a1ng hi\u1ec7u khi h\u1ecd s\u1eb5n s\u00e0ng mua h\u00e0ng.<\/span><\/p>\n

            \"Email<\/p>\n

            Email gi\u00fap th\u01b0\u01a1ng hi\u1ec7u ch\u0103m s\u00f3c v\u00e0 t\u1ea1o quan h\u1ec7 g\u1eafn b\u00f3 v\u1edbi kh\u00e1ch h\u00e0ng nhi\u1ec1u h\u01a1n<\/p>\n<\/div>\n

            \u0110\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a n\u1ed9i dung email, b\u1ea1n c\u00f3 th\u1ec3:<\/span><\/p>\n

              \n
            • X\u00e1c \u0111\u1ecbnh nh\u1eefng n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb, quan tr\u1ecdng nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n, li\u00ean k\u1ebft ch\u1eb7t ch\u1ebd v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u00ednh k\u00e8m trong email<\/span><\/li>\n
            • Thi\u1ebft k\u1ebf n\u1ed9i dung email c\u00f3 ch\u1ee9a trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng ghi nh\u1edb, truy c\u1eadp<\/span><\/li>\n
            • Chia s\u1ebb c\u00e1c th\u00f4ng tin h\u1eefu \u00edch qua email \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n. Thu th\u1eadp th\u00f4ng tin kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng qua email, sau \u0111\u00f3 c\u00f3 th\u1ec3 cung c\u1ea5p c\u00e1c th\u00f4ng tin n\u00e0y cho b\u1ed9 ph\u1eadn t\u01b0 v\u1ea5n kh\u00e1ch h\u00e0ng ho\u1eb7c \u0111\u1ec3 s\u1eed d\u1ee5ng cho c\u00e1c chi\u1ebfn d\u1ecbch marketing ti\u1ebfp theo, remarketing, \u2026<\/span><\/li>\n<\/ul>\n

              4. Social media<\/b><\/h3>\n

              Social media l\u00e0 m\u1ed9t trong nh\u1eefng d\u1ea1ng content marketing n\u0103ng \u0111\u1ed9ng nh\u1ea5t. B\u1ea1n c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh n\u1ed9i dung c\u1ee7a m\u00ecnh theo n\u1ec1n t\u1ea3ng, s\u1eed d\u1ee5ng nhi\u1ec1u h\u00ecnh th\u1ee9c kh\u00e1c nhau nh\u01b0 h\u00ecnh \u1ea3nh ho\u1eb7c livestream, \u2026 \u0111\u1ec3 h\u01b0\u1edbng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ebfn trang web ch\u1ee9a s\u1ea3n ph\u1ea9m t\u1eeb c\u00e1c b\u00e0i \u0111\u0103ng. Social media c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i th\u01b0\u01a1ng hi\u1ec7u v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, t\u1ea1o m\u1ed1i quan h\u1ec7 g\u1ea7n g\u0169i v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 gi\u1eef cho th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n \u0111\u01b0\u1ee3c ch\u00fa \u00fd. \u0110\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nh\u1eefng th\u00e0nh qu\u1ea3 t\u1eeb d\u1ea1ng content social media b\u1ea1n c\u1ea7n ch\u00fa \u00fd nh\u1eefng \u0111i\u1ec1u sau:<\/span><\/p>\n

                \n
              • Quy\u1ebft \u0111\u1ecbnh n\u1ec1n t\u1ea3ng n\u00e0o l\u00e0 quan tr\u1ecdng v\u00e0 c\u1ea7n t\u1eadp trung<\/span><\/li>\n
              • Xu\u1ea5t b\u1ea3n n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u01b0\u1eddng xuy\u00ean v\u00e0 ph\u1ea3n h\u1ed3i, t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c c\u00e2u h\u1ecfi, \u0111\u00e1nh gi\u00e1 v\u00e0 nh\u1eadn x\u00e9t c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/li>\n
              • \u0110\u1eebng ch\u1ec9 t\u1ea1o n\u1ed9i dung b\u00e1n h\u00e0ng, n\u00f3 s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng nh\u00e0m ch\u00e1n v\u00e0 c\u1ea3m th\u1ea5y b\u1ecb l\u00e0m phi\u1ec1n, hay b\u1ecb d\u1eabn d\u1eaft \u0111\u1ec3 mua h\u00e0ng. H\u00e3y \u0111a d\u1ea1ng n\u1ed9i dung social media c\u1ee7a b\u1ea1n b\u1eb1ng nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn s\u1ea3n ph\u1ea9m. V\u00ed d\u1ee5: n\u1ebfu b\u1ea1n b\u00e1n m\u1ef9 ph\u1ea9m, b\u1ea1n c\u00f3 th\u1ec3 d\u00e0nh 20% cho c\u00e1c b\u00e0i vi\u1ebft d\u1ea1ng chia s\u1ebb tip ch\u0103m s\u00f3c da, 20% n\u1ed9i dung h\u01b0\u1edbng d\u1eabn c\u00e1ch x\u00e1c \u0111\u1ecbnh t\u00ecnh tr\u1ea1ng da v\u00e0 h\u01b0\u1edbng d\u1eabn ch\u1ecdn lo\u1ea1i m\u1ef9 ph\u1ea9m ph\u00f9 h\u1ee3p, 40% n\u1ed9i dung li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c s\u1ea3n ph\u1ea9m b\u1ea1n b\u00e1n, 10% n\u1ed9i dung \u0111\u1ec3 tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch marketing, 10% content viral \u0111\u1ec3 ti\u1ebfp t\u1ee5c th\u00fac \u0111\u1ea9y s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a k\u00eanh social media.<\/span><\/li>\n<\/ul>\n

                5. Podcast<\/b><\/h3>\n

                Podcast \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn v\u00e0 \u0111\u01b0\u1ee3c y\u00eau th\u00edch. Theo th\u1ed1ng k\u00ea c\u1ee7a Statista, s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi nghe podcast ch\u1ec9 ri\u00eang \u1edf M\u1ef9 d\u1ef1 ki\u1ebfn s\u1ebd v\u01b0\u1ee3t 100 tri\u1ec7u v\u00e0o n\u0103m 2024 .<\/span><\/p>\n

                Podcast kh\u00f4ng ch\u1ec9 cung c\u1ea5p c\u00e1c m\u1ea9u th\u00f4ng tin ng\u1eafn m\u00e0 c\u00f2n k\u1ec3 c\u00e1c c\u00e2u chuy\u1ec7n d\u00e0i v\u1ec1 nhi\u1ec1u ch\u1ee7 \u0111\u1ec1, gi\u00fap ng\u01b0\u1eddi nghe c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u00e0 g\u1ea7n g\u0169i h\u01a1n v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. V\u00ec v\u1eady, podcast mang \u0111\u1ebfn cho th\u01b0\u01a1ng hi\u1ec7u l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 t\u1ef1 nhi\u00ean, c\u1ed1 \u0111\u1ecbnh mi\u1ec5n l\u00e0 n\u1ed9i dung podcast m\u00e0 th\u01b0\u01a1ng hi\u1ec7u x\u00e2y d\u1ef1ng c\u00f3 gi\u00e1 tr\u1ecb. Podcast c\u0169ng mang \u0111\u1ebfn cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u01b0a t\u00ednh nh\u00e2n v\u0103n v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 th\u1ec3 hi\u1ec7n kh\u1ea3 n\u0103ng l\u00e3nh \u0111\u1ea1o t\u01b0 t\u01b0\u1edfng v\u1edbi kh\u00e1n gi\u1ea3 c\u1ee7a b\u1ea1n.<\/span><\/p>\n

                \"Podcast<\/p>\n

                Podcast \u2013 m\u1ed9t d\u1ea1ng content marketing ph\u1ed5 bi\u1ebfn gi\u00fap th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/p>\n<\/div>\n

                B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00e1ch sau \u0111\u1ec3 t\u1eadn d\u1ee5ng podcast, t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb cho th\u01b0\u01a1ng hi\u1ec7u:<\/span><\/p>\n

                  \n
                • \u0110\u01b0a t\u00ednh nh\u00e2n v\u0103n v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ec3 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u v\u1edbi kh\u00e1n gi\u1ea3<\/span><\/li>\n
                • Hi\u1ec3u r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau \u0111\u1ec3 t\u1ea1o ra n\u1ed9i dung v\u00e0 c\u00e1ch truy\u1ec1n t\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi \u201ctone of voice\u201d m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ecbnh h\u01b0\u1edbng, gi\u00fap kh\u00e1n gi\u1ea3 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/span><\/li>\n
                • \u0110\u01b0a c\u00e1c c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0o podcast<\/span><\/li>\n
                • L\u1eafng nghe \u00fd ki\u1ebfn, ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua podcast<\/span><\/li>\n<\/ul>\n

                  \u0110i\u1ec1u quan tr\u1ecdng nh\u1ea5t l\u00e0 ph\u1ea3i hi\u1ec3u vai tr\u00f2, \u0111i\u1ec3m m\u1ea1nh v\u00e0 th\u00e1ch th\u1ee9c c\u1ee7a t\u1eebng d\u1ea1ng content marketing \u0111\u1ec3 \u00e1p d\u1ee5ng cho ph\u00f9 h\u1ee3p. Kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c d\u1ea1ng content marketing \u0111\u1ec1u ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u, \u00e1p d\u1ee5ng th\u1eed \u0111\u1ec3 xem nh\u1eefng d\u1ea1ng content n\u00e0o \u0111ang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t v\u00e0 t\u1eadp trung v\u00e0o 1-2 d\u1ea1ng content \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t cho th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 cao h\u01a1n, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft h\u1ee3p c\u00e1c d\u1ea1ng content tr\u00ean l\u1ea1i v\u1edbi nhau \u0111\u1ec3 \u0111em l\u1ea1i s\u1ef1 m\u1edbi m\u1ebb,\u00a0 h\u1ea5p d\u1eabn, thu h\u00fat kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

                  Content marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u01b0\u01a1ng hi\u1ec7u d\u00e0i h\u1ea1n m\u1ea1nh m\u1ebd nh\u1ea5t. N\u00f3 gi\u00fap doanh nghi\u1ec7p\u00a0c\u1ee7a b\u1ea1n\u00a0n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Nh\u01b0ng kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p v\u00e0 nh\u00e0 ti\u1ebfp th\u1ecb n\u00e0o c\u0169ng hi\u1ec3u r\u00f5 content marketing v\u00e0 s\u1eed d\u1ee5ng \u0111\u00fang d\u1ea1ng content marketing ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[191],"tags":[],"_links":{"self":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54252"}],"collection":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/comments?post=54252"}],"version-history":[{"count":0,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/posts\/54252\/revisions"}],"wp:attachment":[{"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/media?parent=54252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/categories?post=54252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/masterskills.org\/blog\/wp-json\/wp\/v2\/tags?post=54252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}